Annual Meeting股东大会

2019 Annual Meeting2019 年度股东大会

2019 meeting

Morning session

1. Welcome and Munger’s insurgency campaign

WARREN BUFFETT: Thank you.

Good morning and welcome to Berkshire Hathaway.

And for those of you who have come from out of state, welcome to Omaha. The city is delighted to have you here at this event.

And for those of you who came from outside of the country, welcome to the United States.

So, we’ve got people here from all over the world. We’ve got some overflow rooms that are taking care of people. And we will just have a few preliminaries and then we will move right into the Q&A period.

We’ll break about noon for about an hour. We’ll come back and do more Q&A until about 3:30. Then we’ll adjourn for a few minutes, and then we’ll conduct the meeting.

I understand that in the room adjacent, that Charlie has been conducting a little insurgency campaign.

I don’t know whether you’ve seen these, but these are the buttons that are available for those of you — you keep asking questions about succession. And Charlie wants to answer that question by getting your vote today. So, it says — this one says, “Maturity, experience, why accept second best? Vote for Charlie.” (Laughter)

I, however, have appointed the monitors who have — collect the votes, so I feel very secure. (Laughter)

2. Berkshire directors introduced

WARREN BUFFETT: The first thing I’d like to do — Charlie is my partner of 60 years, a director and vice chairman, and we make the big decisions jointly. It’s just that we haven’t had any big decisions. So, (laughter) we haven’t — we’re keeping him available for the next big one.

But now at the formal meeting today, we’ll elect 14 directors, and you’re looking at two of them. And I’d like to introduce the 12 that will be on the ballot at 3:45.

And I’m going to proceed alphabetically. And if they’ll stand. If you’ll withhold your applause because some of them get sensitive if certain people get more applause than others, and (Laughter) they’ll — and if you’ll withhold it till I’m finished, then you can applaud or not, as you see fit, having looked at these directors. (Laughter)

So, we’ll start on my left. Greg Abel, who’s both a chairman and a director. Greg? Yeah, oh, there we are. Right, OK. And going along alphabetically, Howard Buffett, Steve Burke, Sue Decker, Bill Gates, Sandy Gottesman— (applause) — Charlotte Guyman, Ajit Jain, who is also a vice chairman, Tom Murphy, Ron Olson, Walter Scott, and Meryl Witmer. Now you can applaud. (Applause)

3. Berkshire’s Q1: Pay attention to operating earnings

WARREN BUFFETT: Now, this morning we posted on our website the quarterly, the 10Q that’s required to be filed with the SEC. We published it at 7 o’clock Central Time. And we also published an accompanying press release.

And if we’ll put slide one up — these figures as usual require some explanation. As we’ve mentioned in the annual report, the new GAAP rule of Generally Accepted Accounting Principles require that we mark our securities to market and then report any unrealized gains in our earnings.

And you can see, I’ve warned you about the distortions from this sort of thing. And, you know, the first quarter of 2019 actually was much like the first quarter of 2018, and I hope very much that newspapers do not read headlines saying that we made $21.6 billion in the first quarter this year against a loss of last year.

These — the bottom line figures are going to be totally capricious, and what I worry about is that not everybody studied accounting in school, or they can be very smart people but that doesn’t mean that they’ve spent any real time on accounting.

And I really regard these bottom line figures, particularly if they’re emphasized in the press, as doing — as potentially being harmful to our shareholders, and really not being helpful. So, I encourage you now, and I encourage all the press that’s here, focus on what we call our operating earnings, which were up a bit. And forget about the capital gains or losses in any given period.

Now, they’re enormously important over time. We’ve had substantial capital gains in the future; we have substantial unrealized capital gains at the present time; we expect to have more capital gains in the future.

They are an important part of Berkshire, but they have absolutely no predictive value or analytical value on a quarterly basis or an annual basis. And I just hope that nobody gets misled in some quarter when stocks are down and people say, “Berkshire loses money,” or something of the sorts. It’s really a shame that the rules got changed in that way, but we will report.

But we will also explain, and we will do our best to have the press understand the importance of focusing on operating earnings, and that we do not attract shareholders who think that there’s some enormous gain because in the first quarter the stock market was up.

There’s one other footnote to these figures that I should point out. It’s already been picked up by the wires from our 7 o’clock filing.

We report on Kraft Heinz, of which we own about 27 percent or so. We report on what they call the equity method. Now, most stocks, when you get dividends, that goes into our earnings account, and their undistributed earnings don’t affect us. They affect us in a real way, but they don’t affect us in an accounting way.

We are part of a control group at Kraft Heinz, so instead of reporting dividends, we report what they call equity earnings.

Kraft Heinz has not filed their 10K for the 2018 year with the SEC. And therefore, they have not released the first quarter of 2019 earnings. Now, normally, we would include our percentage share of those earnings, and we’ve done that every quarter up till this quarter. But because we do not have those figures, we’ve just — we’ve not included anything.

We received 40 cents times — $130 million of dividends in the first quarter from our shares, but that reduces our carrying basis and it is not reflected in the earnings. So, that’s an unusual item which we have mentioned, specifically pointed out in our press release as well as included in our own.

But there is nothing in here, plus or minus, for Kraft earnings, Kraft Heinz earnings this year, whereas there was last year. And when we have the figures, obviously we will report them. Let’s see what beyond that I want to tell you.

4. Berkshire signs 20-year lease for its Omaha headquarters

WARREN BUFFETT: I think — oh yes, I’d wanted to mention to you, the Kiewit Company, which has been our landlord since 1962 — 57 years — has owned the building in which Berkshire is headquartered.

Kiewit Company is moving their headquarters and, in the process, will be doing something with the building. And they very generously, as they always have been, they came and said, “What kind of a lease would you like? Since we’re leaving, and we’ve always sort of worked these things out as we’ve gone along.” And so Bruce Grewcock, who runs Kiewit, said, “You just sort of — you name your terms and what you’d like. So, you — no matter with happens with the building, you’re all set.”

So, I was about to sign a ten-year lease for the present space, but Charlie said, “Ten years might be long enough for me but,” he said he would like me to sign one for 20 years, considering.

And — so we are entering a 20-year lease, and I confess to you that we now occupy one full floor, as we have for decades, and the new lease provides for two floors. So, I just want you to know that your management is loosening up just a little bit. (Laughter)

And whether or not we fill them is another question. But we will have that, and I would like to say to Omaha that I think the fact that Berkshire has signed up for 20 years is very good news for the city over time. It — (Applause) OK.

5. Berkshire employees pitch in for annual meeting

WARREN BUFFETT: And now I would like to tell you something about the people that make all of this possible. This is totally a — this is a homegrown operation.

We started with a few people, meeting in the lunchroom at National Indemnity many years ago. And I think we will probably set another record for attendance today. Yesterday afternoon, 16,200 people came in five hours, and that broke the previous record by a couple thousand.

On Tuesday, the Nebraska Furniture Mart did $9.3 million worth of business. And if any of you are in the retail business, you’ll know that that’s the yearly volume for some furniture stores, and here in Omaha, the 50th or so largest market in the country, maybe even a little less, $9.3 billion (million) I think probably exceeds anything any home furnishing store’s ever done in one day.

And we have people pitching, and we have all the people, virtually all of the people from the home office, some of them, you know, are — they’ll take on any task. We have a bunch of people from National Indemnity, for example, that come over, and they’ve been some of the monitors around.

And in terms of the exhibit hall, more than 600 people from our various subsidiaries give up a weekend to come to Omaha, work very hard, and tomorrow, 4:00 or 4:30, or I should say today at 4:00 or 4:30, they will start packing up things and heading back home. And they come in, and I saw them all yesterday, and they were a bunch of very, very happy, smiling faces. And, you know, they work hard all year, and then they come in and help us out on this meeting.

And then, finally, if we could get a spotlight, I think Melissa Shapiro is someplace here — she runs the whole show. I mean, we — Melissa, where are you? (Applause)

Melissa’s name was Melissa Shapiro before she got married, then she married a guy named Shapiro, so now she’s Melissa Shapiro Shapiro. So — (Laughter) but she can handle that sort of thing. She handles everything, and never — totally unflappable. Totally organized. Everything gets done. Everybody likes her when they get through. So, I — it’s marvelous to get a chance to work with people like this.

I think it’s a special quality that — at Berkshire. I think other people would hire some group to put on the meeting and all be very professional and all of that. But I don’t think you can get — I don’t think you can buy the enthusiasm and energy and help-the-next-guy feeling that you’ve seen out on that exhibition floor, and you’ll see as you meet people here at the hall, and as you meet the people around Omaha. They’re very, very happy that you’re here.

6. Q&A Begins

WARREN BUFFETT: And with that, I would like to start on the questions. We’ll do it just as we’ve done it in recent years. We’ll start with the press group. They’ve received emails from a great many people — perhaps they can tell you how many — and selected the questions they think would be most useful to the Berkshire shareholders.

Yahoo is webcasting this as they’ve done for several years now, they’ve done a terrific job for us.

So, this meeting is going out, both in English and in Mandarin, and I hope our results translate well, or our — (laughs) our comments translate well. Sometimes we have trouble with English. But we’re going to — we’ll start in with Carol Loomis, my friend of 50 years, but you’ll never know it by the questions she’s going to ask me. (Laughter)

CAROL LOOMIS: I’m going to start, very briefly — this is for the benefit of people who send us questions next year. There are kind of two things that you get wrong a lot of the time. You can’t send two-part questions or three-part, et cetera. We need a one-part question. And the other thing is the questions all need to have some relevance to Berkshire, because Warren said when he started it that his hope was that shareholders would come out of the questions with a further education about the company. So, keep those in mind for next year.

7. Munger: “I predict we’ll get a little more liberal in repurchasing shares”

CAROL LOOMIS (RETIRED FORTUNE MAGAZINE EDITOR): Many people — a number of people — wrote me about repurchases of stock. And, hence, the question I picked for my first one.

The question, this particular question comes from Ward Cookie (PH), who lives in Belgium and who was still emailing me this morning in reference to the first quarter report.

And he asked, “My question concerns your repurchase of Berkshire shares. In the third quarter of last year, you spent almost 1 billion buying Berkshire B stock at an average price of $207.

“But then you got to a period between December 26th and April 11th when the stock languished for almost four months under 207. And yet, you purchased what I think of as a very limited amount of stock, even as you were sitting on an enormous pile of 112 billion.

“My question is why you did not repurchase a lot more stock? Unless, of course, there was for a time an acquisition of, say, 80 billion to 90 billion on your radar.”

WARREN BUFFETT: Yeah, the question — whether we had 100 billion or 200 billion would not make a difference — or 50 billion — would not make a difference in our approach to repurchase of shares.

We repurchase shares — we used to have a policy of tying it to book value. But that became — really became obsolete. It did not —

The real thing is to buy stock — repurchase shares — only when you think you’re doing it at a price where the remaining shareholders have had — are worth more the moment after you repurchased it than they were the moment before.

It’s very much like if you were running a partnership and you had three partners in it and the business was worth 3 million, and one of the partners came and said, “I’d like you to buy back my share of the partnership for a billion” — I started out with millions, so I’ll stay with millions — “for $1.1 million?” And we said, “Forget it.” And if he said, “1 million?” we’d probably say, “Forget it,” unless — and if he said, “900,000,” we’d take it because, at that point, the remaining business would be worth 2-million-1, and we’d have two owners, and our interest in value would have gone from a million to a million and fifty-thousand.

So, it’s very simple arithmetic. Most companies adopt repurchase programs and they just say, “We’re going to spend so much.” That’s like saying, you know, “We’re going to buy XYZ stock, and we’re going to spend so much here.” “We’re going to buy a company.” “We’re going to spend whatever it takes.”

We will buy stock when we think it is selling below a conservative estimate of its intrinsic value. Now, the intrinsic value is not a specific point, it’s probably a range in my mind that might have a band maybe of 10 percent. Charlie would have a band in his mind, and it would probably be 10 percent. And ours would not be identical, but they’d be very close. And sometimes he might figure a bit higher than I do, a bit lower.

But we want to be sure, when we repurchase shares, that those people who have not sold shares are better off than they were before we repurchased them. And it’s very simple.

And in the first quarter of the year, they’ll find we bought something over a billion worth of stock, and that’s nothing like my ambitions. But it — what that means is that we feel that we’re OK buying it, but we don’t salivate over buying it.

We think that the shares we repurchased in the first quarter leave the shareholders better off than if we hadn’t — the remaining shareholders — better off than if we hadn’t bought it. But we don’t think the difference is dramatic.

And you will — you could easily see periods where we would spend very substantial sums if we thought the stock was selling at, say, 25 or 30 percent less than it was worth, and we didn’t have something else that was even better.

But we have no ambition in any given quarter to spend a dime unless we think you’re going to be better off for us having done so. Charlie?

CHARLIE MUNGER: Well, I predict that we’ll get a little more liberal in repurchasing shares. (Laughter)

WARREN BUFFETT: I was going to give you equal time, but then — (Laughter)

8. BNSF may adopt “precision-scheduled railroading”

WARREN BUFFETT: OK, Jon Brandt.

JONATHAN BRANDT (RESEARCH ANALYST, RUANE, CUNNIFF & GOLDFARB): Hi, Warren and Charlie. Thanks for having me, as always.

Every major North American railroad other than Burlington Northern has adopted at least some aspects of precision-scheduled railroading, generally to good effect to their bottom line.

Some believe that point-to-point schedule service and minimal in-transit switching is good for both returns on capital and customer service.

Others believe precision railroading has done little for on-time performance, and its rigidity has jeopardized the compact that railroads have had with both regulators and customers.

Do you and current BNSF management believe that it’s now a good idea for BNSF to adopt precision railroading playbook? Or do you agree with its critics?

WARREN BUFFETT: Yeah, precision railroading, as it’s labeled, was probably invented by a fellow named Hunter Harrison. I think maybe he was at the Illinois Central Railroad at the time; there’s a book that came out about Hunter, who died maybe a year ago or thereabouts. And it describes the — his procedure toward railroading. It’s an interesting read if you’re interested in railroading.

And he took that to Canadian National, CN. There are six big railroads in North America, and he took that to CN, and he was very successful.

And actually, Bill Gates is probably the largest holder of CN, and I think he’s done very well with that stock.

And then later, Canadian Pacific was the subject of an activist, and when they — as they proceeded, they got Hunter to join them and brought in an associate, Keith Creel, who — and they instituted a somewhat similar program. Now the same thing has happened at CSX.

And all of those companies dramatically improved their profit margins, and they had varying degrees of difficulty with customer service in the implementing of it.

But I would say that we watch very carefully — Union Pacific is doing a somewhat modified version. But the — we are not above copying anything that is successful. And I think that there’s been a good deal that’s been learned by watching these four railroads, and we will — if we think we can serve our customers well and get more efficient in the process, we will adopt whatever we observe.

But we don’t have to do it today or tomorrow, but we do have to find something that gets at least equal, and hopefully better, customer satisfaction and that makes our railroad more efficient. And there’s been growing evidence that — from the actions of these other four railroads — there’s been growing evidence that we can learn something from what they do. Charlie?

CHARLIE MUNGER: Well, I doubt that anybody is very interested in un-precision in railroading. (Laughter)

WARREN BUFFETT: Well, Jonny, has Charlie answered your question? (Laughter)

JONATHAN BRANDT: Yes, thank you.

9. BNSF trying to improve energy efficiency

WARREN BUFFETT: OK. Station number 1, from the shareholder group up on my far right.

AUDIENCE MEMBER: Good morning. My name is Bill Moyer and I’m from Vashon Island, Washington. And I’m part of a team called “The Solutionary Rail Project.”

Interestingly, only 3.5 percent of the value of freight in the U.S. moves on trains. Berkshire Hathaway is incredibly well positioned with its investments in the northern and southern trans-con through BNSF to grab far more of that freight traffic off of the roads and get diesel out of our communities, as well as harness transmission corridors for your Berkshire renewable energy assets, for which you’re obviously very proud.

Would you consider meeting with us to look at a proposal for utilizing your assets and leveraging a public/private partnership to electrify your railroads and open those corridors for a renewable energy future?

WARREN BUFFETT: No, I — we’ve examined a lot of things in terms of LNG. I mean, they’re — obviously, we want to become more energy efficient, as well as just generally efficient.

And I’m not sure about the value of freight. You mentioned 3 1/2 percent. I believe — I mean, I’m not sure what figure you’re using as the denominator there.

Because if you look at movement of traffic by ton miles, rails are around 40 percent of the U.S. — we’re not talking local deliveries or all kinds of things like that — but they’re 40 percent, roughly, by rail.

And BNSF moves more ton miles than any other entity. We move 15 percent-plus of all the ton miles moved in the United States.

But if you take trucking, for example, on intermodal freight, we’re extremely competitive on the longer hauls, but the shorter the haul, the more likely it is that the flexibility of freight, where a truck can go anyplace and we have rails. So, the equation changes depending on distance hauled and other factors, but distance hauled is a huge factor.

We can move a ton mile 500 — we can move 500-plus ton miles of freight for one gallon of diesel. And that is far more efficient than trucks.

So, the long-haul traffic, and the heavy traffic, is going to go to the rails, and we try to improve our part of the equation on that all the time.

But if you’re going to transport something ten or 20 or 30 miles between a shipper and a receiver, and they’re — you’re not going to move that by rail.

So, we look at things all the time, I can assure you.

Carl Ice is in — well, he’s probably here now, and he’ll be in the other room — and he’s running the railroad. You’re free to talk to him, but I don’t see any breakthrough like you’re talking about. I do see us getting more efficient year-by-year-by-year.

And obviously, if driverless trucks become part of the equation, that moves things toward trucking. But on long-haul, heavy stuff, and there’s a lot of it, you’re looking at the railroad that carries more than any other mode of transportation. And BNSF is the leader. Charlie?

CHARLIE MUNGER: Well, over the long term, our questioner is on the side of the angels. Sooner or later, we’ll have it more electrified. I think Greg (Abel) will decide when it happens.

WARREN BUFFETT: Yeah. But we’re all working on the technology but —

And we’re considerably more efficient than ten, 20, 30 years ago, if you look at the numbers. But it —

One interesting figure, I think right after World War II, when the country probably had about 140 million people against our 330 million now, so we had 40 percent of the population. We had over a million-and-a-half people employed in the railroad industry. Now there’s less than 200,000 and we’re carrying a whole lot more freight.

Now, obviously there’s some change in passengers. But the efficiency of the railroads compared to — and the safety — compared to what it was even immediately after World War II has improved dramatically. Charlie, anything more?

CHARLIE MUNGER: No.

10. Bank CEOS who make bad mistakes should lose all their net worth

WARREN BUFFETT: OK, Becky?

BECKY QUICK (CNBC): This is a question that comes from Mike Hebel. He says, “The Star Performers Investment Club has 30 partners, all of whom are active or retired San Francisco police officers. Several of our members have worked in the fraud detail, and have often commented after the years-long fraudulent behavior of Wells Fargo employees, should have warranted jail sentences for several dozen, yet Wells just pays civil penalties and changes management.

“As proud shareholders of Berkshire, we cannot understand Mr. Buffett’s relative silence compared to his vigorous public pronouncement many years ago on Salomon’s misbehavior. Why so quiet?”

WARREN BUFFETT: Yeah, I would say this. The — (applause) — problem, well, as I see it — although, you know, I have read no reports internally or anything like that — but it looks like to me like Wells made some big mistakes in what they incentivized. And as Charlie says, there’s nothing like incentives, but they can incentivize the wrong behavior. And I’ve seen that a lot of places. And that clearly existed at Wells.

The interesting thing is, to the extent that they set up fake accounts, a couple million of them, that had no balance in them, that could not possibly have been profitable to Wells. So, you can incentivize some crazy things.

The problem is — I’m sure is that — and I don’t really have any inside information on it at all — but when you find a problem, you have to do something about it. And I think that’s where they probably made a mistake at Wells Fargo.

They made it at Salomon. I mean, John Gutfreund would never have played around with the government. He was the CEO of Salomon in 1991. He never would have done what the bond trader did that played around with the rules that the federal government had about government bond bidding.

But when he heard about it, he didn’t immediately notify the Federal Reserve. And he heard about it in late April, and May 15th, the government bond auction came along. And Paul Mozer did the same thing he’d done before, and gamed the auction.

And at this point, John Gutfreund — you know, the destiny of Salomon was straight downhill from that point forward. Because, essentially, he heard about a pyromaniac, and he let him keep the box of matches.

And at Wells, my understanding, there was an article in The Los Angeles Times maybe a couple years before the whole thing was exposed, and, you know, somebody ignored that article.

And Charlie has beaten me over the head all the years at Berkshire because we have 390,000 employees, and I will guarantee you that some of them are doing things that are wrong right now. There’s no way to have a city of 390,000 people and not need a policeman or a court system. And some people don’t follow the rules. And you can incentivize the wrong behavior. You’ve got to do something about it when it happens.

Wells has become, you know, exhibit one in recent years. But if you go back a few years, you know, you can almost go down — there’s quite a list of banks where people behaved badly. And where they — I would not say — I don’t know the specifics at Wells — but I’ve actually written in the annual report that they talk about moral hazard if they pay a lot of people.

The shareholders of Wells have paid a price. The shareholders of Citicorp paid a price. The shareholders of Goldman Sachs, the shareholders of Bank of America, they paid billions and billions of dollars, and they didn’t commit the acts. And of course, nobody did go — there were no jail sentences. And that is infuriating.

But the lesson that was taught was not that the government bailed you out because the government got its money back, but the shareholders of the various banks paid many, many billions of dollars.

And I don’t have any advice for anybody running a business except, when you find out something is leading to bad results or bad behavior, you know, you — if you’re in the top job, you’ve got to take action fast.

And that’s why we have hotlines. That’s why we get — when we get certain anonymous letters, we turn them over to the audit committee or to outside investigators.

And we will have — I will guarantee you that we will have some people who do things that are wrong at Berkshire in the next year or five years, ten years, and 50 years. It’s — you cannot have 390,000 people — and it’s the one thing that always worries me about my job, but — because I’ve got to hear about those things, and I’ve got to do something about them when I do hear about them. Charlie?

CHARLIE MUNGER: Well, I don’t think people ought to go to jail for honest errors of judgment. It’s bad enough to lose your job. And I don’t think that any of those top officers was deliberately malevolent in any way. I just — we’re talking about honest errors in judgment.

And I don’t think (former Wells Fargo CEO) Tim Sloan even committed honest errors of his judgment, I just think he was an accidental casualty that deserve the trouble. I wish Tim Sloan was still there.

WARREN BUFFETT: Yeah, there’s no evidence that he did a thing. But he stepped up to take a job that — where he was going to be a piñata, basically, for all kinds of investigations.

And rightfully, Wells should be checked out on everything they do. All banks should. I mean, they get a government guarantee and they receive trillions of dollars in deposits. And they do that basically because of the FDIC. And if they abuse that, they should pay a price.

If anybody does anything like a Paul Mozier did, for example, with Salomon, they ought to go to jail. Paul Mozier only went to jail for four months. But if you’re breaking laws, you should be prosecuted on it.

If you do a lot of dumb things, I wish they wouldn’t go away — the CEOs wouldn’t go away — so rich under those circumstances. But people will do dumb things. (Applause)

I actually proposed — think it may have been in one of the annual reports even. I proposed that, if a bank gets to where it needs government assistance, that basically the responsible CEO should lose his net worth and his spouse’s net worth. If he doesn’t want the job under those circumstances, you know (Applause)

And I think that the directors — I think they should come after the directors for the last five years — I think I proposed — of everything they’d received.

But it’s the shareholders who pay. I mean, if we own 9 percent of Wells, whatever this has cost, 9 percent of it is being borne by us. And it’s very hard to tie it directly.

One thing you should know, incidentally though, is that the FDIC, which was started — I think it was started January 1st, 1934 — but it was a New Deal proposal.

And the FDIC has not cost the United States government a penny. It now has about $100 billion in it. And that money has all been put in there by the banks. And that’s covered all the losses of the hundreds and hundreds and hundreds of financial institutions.

And I think the impression is that the government guarantee saved the banks, but the government money did not save the banks. The banks’ money, as an industry, not only has paid every loss, but they’ve accumulated an extra $100 billion, and that’s the reason the FDIC. assessments now are going back down. They had them at a high level. And they had a higher level for the very big banks.

When you hear all the talk about — the political talk — about the banks, they had not cost the federal government a penny. There were a lot of actions that took place that should not have taken place. And there’s a lot fewer now, I think, than there were in the period leading up to 2008 and ’09. But some banks will make big mistakes in the future. Charlie?

CHARLIE MUNGER: I’ve got nothing to add to that.

11. “We will spend a lot of money” on buybacks if price is right

WARREN BUFFETT: OK. Jay Gelb from Barclays. Barclays just had a proxy contest of sorts, didn’t it?

JAY GELB (INSURANCE ANALYST, BARCLAYS): That’s right, Warren. (Laughs)

I also have a question on Berkshire Hathaway — I’m sorry — on share buybacks.

Warren, in a recent Financial Times article, you were quoted as saying that the time may come when the company buys back as much as $100 billion of its shares, which equates to around 20 percent of Berkshire’s current market cap. How did you arrive at that $100 billion figure? And over what time frame would you expect this to occur?

WARREN BUFFETT: Yeah. I probably arrived at that $100 billion figure in about three seconds when I got asked the question. (Laughter)

It was a nice round figure and we could do it. And we would like to do it if the stock was — we’ve got the money to buy in $100 billion worth of stock.

And bear in mind, if we’re buying in $100 billion stock, it probably would be that the company wasn’t selling at 500 billion. So, it might buy well over 20 percent.

We will spend a lot of money. We’ve been involved in companies where the number of shares has been reduced 70 or 80 percent over time. And we like the idea of buying shares at a discount.

We do feel, if shareholders — if we’re going to be repurchasing shares from shareholders who are partners, and we think it’s cheap, we ought to be very sure that they have the facts available to evaluate what they own.

I mean, just as if we had a partnership, it would not be good if there were three partners and two of them decided that they would sort of freeze out the third, maybe in terms of giving him material information that they knew that that third party didn’t know.

So, it’s very important that our disclosure be the same sort of disclosure that I would give to my sisters who are the imaginary — they’re not imaginary — but they’re the shareholders to whom I address the annual report every year.

Because I do feel that you, if you’re going to sell your stock, should have the same information that’s important, that’s available to me and to Charlie.

But we will — if our stock gets cheap, relative to intrinsic value, we would not hesitate.

We wouldn’t be able to buy that much in a very short period of time, in all likelihood. But we would certainly be willing to spend $100 billion. Charlie?

CHARLIE MUNGER: I think when it gets really obvious, we’ll be very good at it. (Laughter)

WARREN BUFFETT: Let me get that straight. What’d you say, exactly?

CHARLIE MUNGER: When it gets really obvious, we’ll be very good at it.

WARREN BUFFETT: Oh, yeah. I was hoping that’s what you said. (Laughter)

Yeah, we will be good at it. We don’t have any trouble being decisive. We don’t say yes very often. But if it’s something obvious — I mean, Jay, if you and I are partners, you know, and our business is worth a million dollars and you say you’ll sell your half to me for 300,000, you’ll have your 300,000 very quickly.

12. Buying one share in an oil-rich duck hunting club

WARREN BUFFETT: OK, station two.

AUDIENCE MEMBER: Good morning. My name is Patrick Donahue from Eden Prairie, Minnesota, and I’m with my ten-year-old daughter, Brooke Donahue.

AUDIENCE MEMBER: Hi, Warren. Hi, Charlie.

WARREN BUFFETT: Hi. It’s Brooke, is it?

AUDIENCE MEMBER: It is.

WARREN BUFFETT: Yeah.

AUDIENCE MEMBER: First, I’m a proud graduate of Creighton University. And I need to say a personal thank you for coming over the years to share your insights. And it’s been a tradition since I graduated in 1999 to come to the annual meeting, and thank you for a lifetime of memories.

WARREN BUFFETT: Thank you. (Applause)

AUDIENCE MEMBER: Brooke is a proud Berkshire shareholder and read the letter and had some questions regarding investments that have been made in the past. And she had made some interesting comments about what she thought was a lot of fun.

So, our question for both of you is: outside of Berkshire Hathaway, what is the most interesting or fun personal investment you have ever made? (Laughter)

WARREN BUFFETT: Well, they’re always more fun when you make a lot of money off of them. (Laughter)

Well, one time, I bought one share of stock in the Atled Corp. That’s spelled A-T-L-E-D. And Atled had 98 shares outstanding and I bought one. And not what you call a liquid security. (Laughter)

And Atled happened to be the word “delta” spelled backwards. And a hundred guys in St. Louis had each chipped in 50 or $100 or something to form a duck club in Louisiana and they bought some land down there.

Two guys didn’t come up with their — there were a hundred of them — two of them defaulted on their obligation to come up with a hundred dollars — so there were 98 shares out. And they went down to Louisiana and they shot some ducks.

But apparently somebody shot — fired a few shots into the ground and oil spurted out. And — (laughter) — those Delta duck club shares — and I think the Delta duck club field is still producing. I bought stock in it 40 years ago for $29,200 a share.

And it had that amount in cash and it was producing a lot, and they sold it. If they kept it, that stock might’ve been worth 2 or $3 million a share, but they sold out to another oil company.

That was certainly — that was the most interesting —

Actually, I didn’t have any cash at the time. And I went down and borrowed the money. I bought it for my wife. And I borrowed the money. And the loan officer said, “Would you like to borrow some money to buy a shotgun as well?” (Laughter)

Charlie, tell them about the one you missed. (Laughter)

CHARLIE MUNGER: Well, I got two investments that come to mind. When I was young and poor, I spent a thousand dollars once buying an oil royalty that paid me 100,000 a year for a great many years. But I only did that once in a lifetime.

On a later occasion, I bought a few shares of Belridge Oil, which went up 30 times rather quickly. But I turned down five times as much as I bought. It was the dumbest decision of my whole life. So, if any of you have made any dumb decisions, look up here and feel good about yourselves. (Laughter)

WARREN BUFFETT: I could add a few, but — Andrew?

13. Buffett speaks for himself on politics, not for Berkshire

ANDREW ROSS SORKIN (NEW YORK TIMES/CNBC): Warren and Charlie, this is a question — actually, we got a handful of questions on this topic. This is probably the best formulation of it.

Warren, you have been a long-time, outspoken Democrat. With all the talk about socialism versus capitalism taking place among Democratic presidential candidates, do you anticipate an impact on Berkshire in the form of more regulations, higher corporate taxes, or even calls for breakups among the many companies we own if they were to win?

And how do you think about your own politics as a fiduciary of our company, and at the same time, as someone who has said that simply being a business leader doesn’t mean you’ve put your citizenship in a blind trust?

WARREN BUFFETT: Yeah. I have said that you do not put your citizenship in a blind trust. But you also don’t speak on behalf of your company. You do speak as a citizen if you speak. And therefore, you have to be careful about when you do speak, because it’s going to be assumed you’re speaking on behalf of your company.

Berkshire Hathaway certainly, in 54 years, has never — and will never — made a contribution to a presidential candidate. I don’t think we’ve made a contribution to any political candidate. But I don’t want to say, for 54 years, that — (Applause)

We don’t do it now. We operate in several regulated industries. And our railroad and our utility, as a practical matter, they have to have a presence in Washington or in the state legislatures in which they operate.

So, we have some — a few — I don’t know how many — political action committees which existed when we bought it — when we bought the companies at subsidiaries.

And I think, unquestionably, they make some contributions simply to achieve the same access as their competitors. I mean, if the trucking industry is going to lobby, I’m sure the railroad industry’s going to lobby.

But — the general — well, the rule is, I mean, that people do not pursue their own political interests with your money here.

We’ve had one or two managers over the years, for example, that would do some fundraising where they were fundraising from people who were suppliers of them or something of the sort. And if I ever find out about it, that ends promptly.

My position, at Berkshire, is not to be used to further my own political beliefs. But my own political beliefs can be expressed as a person, not as a representative of Berkshire, when a campaign is important.

I try to minimize it. But it’s no secret that in the last election, for example, I raised money.

I won’t give money to PACs. I accidentally did it one time. I didn’t know it was a PAC. But I don’t do it.

But I’ve raised substantial sums. I don’t like the way money is used in politics. I’ve written op-ed pieces for the New York Times in the past on the influence of money in politics.

I spent some time with John McCain many years ago before McCain-Feingold, on ways to try to limit it. But the world has developed in a different way.

14. Buffett: “I’m a card-carrying capitalist” but some regulations are needed

WARREN BUFFETT: On your question about the — I will just say I’m a card-carrying capitalist. (Applause)

But I — and I believe we wouldn’t be sitting here except for the market system and the rule of law and some things that are embodied in this country. So, you don’t have to worry about me changing in that manner.

But I also think that capitalism does involve regulation. It involves taking care of people who are left behind, particularly when the country gets enormously prosperous. But beyond that, I have no Berkshire podium for pushing anything. Charlie?

CHARLIE MUNGER: Well, I think we’re all in favor of some kind of a government social safety net in a country as prosperous as ours.

What a lot of us don’t like is the vast stupidity with which parts of that social safety net are managed by the government. It’d be much better if — (applause) — we could do it more wisely. But I think it also might be better if we did it more liberally.

WARREN BUFFETT: Yeah, one of the reasons we’re involved in this effort along with J.P. Morgan and Amazon — with (J.P. Morgan CEO) Jamie Dimon and (Amazon CEO) Jeff Bezos — on the medical question, is we do have as much money going — 3.3 or 3.4 trillion — we have as much money going to medical care as we have funding the federal government.

And it’s gone from 5 to 17 percent — or 18 percent — while actually the amount going to the federal government has stayed about the same at 17 percent.

So, we hope there’s some major improvements from the private sector because I generally think the private sector does a better job than the public sector in most things.

But I also think that if the private sector doesn’t do something, you’ll get a different sort of answer. And I’d like to think that the private sector can come up with a better answer than the public sector in that respect.

I will probably — it depends who’s nominated — but I voted for plenty of Republicans over the years. I even ran for delegate to the Republican National Convention in 1960. But — we are not —

I don’t think the country will go into socialism in 2020 or in 2040 or 2060.

15. We don’t try to push Berkshire stock higher or lower

WARREN BUFFETT: OK, Gregg Warren.

GREGG WARREN (FINANCIAL SERVICES ANALYST, MORNINGSTAR RESEARCH SERVICES): Warren, my first question, not surprisingly, is on share repurchases.

Stock buybacks in the open market are a function of both willing buyers and sellers. With Berkshire having two shares of classes, you should have more flexibility when buying back stock. But given the liquidity difference that exists between the two share classes — with an average of 313 Class A shares exchanging hands daily the past five years, equivalent to around $77 million a day, and an average of 3.7 million Class B shares doing the same, equivalent to around 622 million — Berkshire’s likely to have more opportunities to buy back Class B shares than Class A, which is exactly what we saw during the back half of last year and the first quarter of 2019.

While it might be more ideal for Berkshire to buy back Class A shares, allowing you to retire shares with far greater voting rights, given that there’s relatively little arbitrage between the two share classes and the number of Class B shares increase every year as you gift your Class A shares to the Bill and Melinda Gates Foundation and your children’s foundations, can we assume that you’re likely to be a far greater repurchaser of Class B shares, going forward, especially given your recent comments to the Financial Times about preferring to have loyal individuals on your shareholder list, which a price tag of $328,000 of Class A shares seems to engender?

WARREN BUFFETT: Yeah, we will - when we’re repurchasing shares, if we’re purchasing substantial amounts, we’re going to spend a lot more on the Class B than the Class A, just because the trading volume is considerably higher.

We may, from time to time — well, we got offered a couple blocks in history, going back in history from the Yoshi (PH) estate and when we had a transaction exchanging our Washington Post stock for both a television station and shares held — A shares — held by the Washington Post.

So, we may see some blocks of A. We may see some blocks of B. But there’s no question. If we are able to spend 25, 50, or a hundred billion dollars in repurchasing shares, more of the money is almost certainly going to be spent on the B than the A.

There’s no master plan on that other than to buy aggressively when we like the price. And as I say, the trading volume in the B is just a lot higher than the A in dollar amounts. Charlie?

CHARLIE MUNGER: I don’t think we care much which class we buy.

WARREN BUFFETT: Yeah. (Laughter)

We would like — we really want the stock — ideally, if we could do it if we were small — once a year we’d have a price and, you know, we’d do it like a private company. And it would be a fair price and people who want to get out could get out. And if other people wanted to buy their interest, fine. And if they didn’t, and we thought the price was fair, we’d have the company repurchase it.

We can’t do that. But that’s — we don’t want the stock to be either significantly underpriced or significantly overpriced. And we’re probably unique on the overpriced part of it. But we don’t want it.

I do not want the stock selling at twice what’s it worth because I’m going to disappoint people, you know. I mean, we can’t make it — there’s no magic formula to make a stock worth what it’s selling for, if it sells for way too much.

From a commercial standpoint, if it’s selling very cheap, we have to like it when we repurchase it.

But ideally, we would hope the stock would sell in a range that more or less is its intrinsic business value. We have no desire to hype it in any way. And we have no desire to depress it so we can repurchase it cheap. But the nature of markets is that things get overpriced and they get underpriced. And we will — if it’s underpriced, we’ll take advantage of it.

16. We welcome change, but we won’t always adapt to it

WARREN BUFFETT: OK, station 3.

AUDIENCE MEMBER: Hello Charlie Munger and Warren Buffett, (unintelligible). I am Terry (PH) from Shanghai (unintelligible), which aims to catch the best investment opportunities in that era.

So, my question is, as we all know, 5G is coming. It is said that the mode of all industry will be challenged in 5G era. So, what is the core competence that we should master, if (unintelligible) wants to catch the best investment opportunities in this era? Thank you.

WARREN BUFFETT: Well, there’s no core competence at the very top of Berkshire. (Laughter)

The subsidiaries that will be involved in developments relating to 5G, or any one of all kinds of things that are going to happen in this world, you know, the utility of LNG in the railroad, or all those kinds of questions, we have people in those businesses that know a lot more about them than we do.

And we count on our managers to anticipate what is coming in their business. And sometimes they talk to us about it. But we do not run that on a centralized basis.

And Charlie, do you want to have anything to add to that?

Do you know anything about 5G I don’t know? Well, you probably know a lot about 5G.

CHARLIE MUNGER: No, I know very little about 5G.

But I do know a little about China. And we have bought things in China. And my guess is we’ll buy more. (Laughter)

WARREN BUFFETT: Yeah. But I mean, we basically want to have a group of managers, and we do have a group of managers, who are on top of their businesses.

I mean, you saw something that showed BNSF and Berkshire Hathaway Energy and Lubrizol all aware of that. Those people know their businesses. They know what changes are likely to be had.

Sometimes, they find things that they can cooperate on between their businesses. But we don’t try to run those from headquarters.

And that may mean — that may have certain weaknesses at certain times. I think, net, it’s been a terrific benefit for Berkshire.

Our managers, to a great degree, own their businesses. And we want them to feel a sense of ownership. We don’t want them to be lost in some massive conglomerate, where they get directions from this group, which is a subgroup of that group.

And I could tell you a few horror stories from companies we bought, when they tell us about their experience under such an operation.

The world is going to change in dramatic ways. Just think how much it’s changed in the 54 years that we’ve had Berkshire. And some of those changes hurt us.

They hurt us in textiles. They hurt us in shoes. They hurt us in the department store business. Hurt us in the trading stamp business. These were the founding businesses of this operation. But we do adjust. And we’ve got a group, overall, of very good businesses.

We’ve got some that will be, actually, destroyed by what happens in this world. But that’s — I still am the card-carrying capitalist. And I believe that that’s a good thing, but you have to make changes.

We had 80 percent of the people working on farms in 1800. And if there hadn’t been a lot of changes, and you needed 80 percent of the people in the country producing the food and cotton we needed, we would have a whole different society.

So, we welcome change. And we certainly want to have managers that can anticipate and adapt to it. But sometimes, we’ll be wrong. And those businesses will wither and die. And we’d better use the money someplace else. Charlie? OK, Carol.

Charlie, you haven’t had any peanut brittle lately, you know. (Laughs)

17. Kraft Heinz is a good business, but we paid too much

CAROL LOOMIS: This question comes from Vincent James of Munich, Germany. “There has been a lot written about the recent impairment charge at Kraft Heinz. You were quoted as stating that you recognize that Berkshire overpaid for Kraft Heinz. Clearly, major retail chains are being more aggressive in developing house brands.

“In addition, Amazon has announced intentions to launch grocery outlets, being that, as Mr. Bezos has often stated, ‘Your margin is my opportunity.’ The more-fundamental question related to Kraft Heinz may be whether the advantages of the large brands and zero-based budgeting that 3G has applied are appropriate and defensible at all in consumer foods.

“In other words, will traditional consumer good brands, in general, and Kraft Heinz, in particular, have any moat in their future? My question is, to what extent do the changing dynamics in the consumer food market change your view on the long-term potential for Kraft Heinz?”

WARREN BUFFETT: Yeah, actually, what I said was, we paid too much for Heinz — I mean Kraft — I’m sorry — the Heinz part of the transaction, when we originally owned about half of Heinz, we paid an appropriate price there. And we actually did well. We had some preferred redeemed and so on.

We paid too much money for Kraft. To some extent, our own actions had driven up the prices.

Now, Kraft Heinz, the profits of that business, 6 billion — we’ll say very, very, very roughly, I’m not making forecasts — but 6 billion pretax on 7 billion of tangible assets, is a wonderful business. But you can pay too much for a wonderful business.

We bought See’s Candy. And we made a great purchase, as it turned out. And we could’ve paid more. But there’s some price at which we could’ve bought even See’s Candy, and it wouldn’t have worked. So, the business does not know how much you paid for it.

I mean, it’s going to earn based on its fundamentals. And we paid too much for the Kraft side of Kraft Heinz.

Additionally, the profitability has basically been improved in those operations over the way they were operating before.

But you’re quite correct that Amazon itself has become a brand. Kirkland, at Costco, is a $39 billion brand. All of Kraft Heinz is $26 billion. And it’s been around for — on the Heinz side — it’s been around for 150 years. And it’s been advertised — billions and billions and billions of dollars, in terms of their products. And they go through tens of thousands of outlets.

And here’s somebody like Costco, establishes a brand called Kirkland. And it’s doing 39 billion, more than virtually any food company. And that brand moves from product to product, which is terrific, if a brand travels. I mean, Coca Cola moves it from Coke to Cherry Coke and Coke Zero and so on.

But to have a brand that can really move — and Kirkland does more business than Coca Cola does. And Kirkland operates through 775 or so stores. They call them warehouses at Costco. And Coca Cola is through millions of distribution outlets.

So, brands — the retailer and the brands have always struggled as to who gets the upper hand in moving a product to the consumers.

And there’s no question, in my mind, that the position of the retailer, relative to the brands, which varies enormously around the world. In different countries, you’ve had 35 percent, even, maybe 40 percent, be private-label brands in soft drinks. And it’s never gotten anywhere close to that in the United States. So, it varies a lot.

But basically, retailers — certain retailers — the retail system — has gained some power. And particularly in the case of Amazon and Walmart and their reaction to it, and Costco — and Aldi and some others I can name — has gained in power relative to brands.

Kraft Heinz is still doing very well, operationally. But we paid too much. If we paid 50 billion, you know, it would’ve been a different business. It’d still be earning the same amount.

You can turn any investment into a bad deal by paying too much. What you can’t do is turn any investment into a good deal by paying little, which is sort of how I started out in this world.

But the idea of buying the cigar butts that are declining or poor businesses for a bargain price is not something that we try to do anymore. We try to buy good businesses at a decent price. And we made a mistake on the Kraft part of Kraft Heinz. Charlie?

CHARLIE MUNGER: Well, it’s not a tragedy that, out of two transactions, one worked wonderfully, and the other didn’t work so well. That happens.

WARREN BUFFETT: The reduction of costs, you know — there can always be mistakes made, when you’ve got places, and you’re reorganizing them to do more business with the same number of people.

And we like buying businesses that are efficient to start with. But the management — the operations — of Kraft Heinz have been improved over the present management overall. But we paid a very high price, in terms of the Kraft part. We paid an appropriate price, in terms of Heinz.

18. Internet competition for Berkshire’s furniture retailers

WARREN BUFFETT: Jonathan?

JONATHAN BRANDT: Internet-based furniture retailers, like Wayfair, appear willing to stomach large current losses acquiring customers in the hope of converting them to loyal online shoppers.

I’ve been wondering what this disruptive competition might do to our earnings from home-furnishing retail operations like Nebraska Furniture Mart.

If we have to transition to more of an online model, might we have to spend more heavily to keep shoppers without a corresponding increase in sales? The sharp decline in first-quarter earnings from home furnishings suggest, perhaps, some widening impact from intensifying competition.

Do you believe Wayfair’s customers first, profits later model is unsustainable? Or do you think our furniture earnings will likely be permanently lower than they were in the past?

WARREN BUFFETT: I think furnishings — the jury’s still out on that, whether the operations which have grown very rapidly in size but still are incurring losses, how they will do over time.

It is true that in the present market, partly because of some successes, like, most dramatically, Amazon, in the past, that investors are willing to look at losses as long as sales are increasing, and hope that there will be better days ahead.

We do a quite significant percentage of our sales online in the furniture operation. That might surprise you. We do the highest percentage in Omaha.

And what’s interesting is that we — I won’t give you the exact numbers, but it’s large — we do a significant dollar volume, but a very significant portion of that volume, people come to the store to pick up, so that they will order something from us online, but they don’t seem to mind at all — and they don’t have to do it — but they get a pick up at the store.

So, you know, you learn what customers like, just like people learned in fast food, you know, that people would buy a lot of food by going through a drive-in, that they don’t want to stop and go into the place. We learn about customer behavior as it unfolds.

But we did do, now — on Tuesday, we did 9.2 million of — or 9.3 million of profitable volume at the Nebraska Furniture Mart. And I think that company had paid-in capital of $2,500. And I don’t think anything’s been added since. So, it’s working so far.

The first quarter — It’s interesting — the first quarter was weak at all four of our furniture operations.

But there are certain other parts of the economy — well, just home building, generally — it’s considerably below what you would’ve expected, considering the recovery we have had from the 2008-9 period. I mean, if you look at single-family home construction, the model has shifted more to people living in apartment rentals.

I think it’s gone from 69-and-a-fraction percent. It got down to 63 percent. It’s bounced up a little bit. But people are just not building — or moving to houses as rapidly as I would have guessed they would have, based on figures prior to 2008 and ’09, and considering the recovery we’ve had, and considering the fact that money is so cheap. And that has some effect on our furniture stores.

But I think we’ve got a very good furniture operation, not only with the Nebraska Furniture Mart, but at other furniture operations. And we will see whether the models work over the long run.

But I think, you know, they have a reasonable chance. Some things people — we’re learning that people will buy some things that they’ve always gone to the mall or to a retail outlet to buy, that they will do it online. And others don’t work so well. Charlie?

CHARLIE MUNGER: I think that we’ll do better than most furniture retailers.

WARREN BUFFETT: I think that’s a certainty overall, overall. But we’ve got some good operations there.

But we don’t want to become a showroom for the online operations and have people come and look around the place and then order someplace else. So, we have to have the right prices. And we’re good at that at the Furniture Mart.

19. Pension funds should avoid “alternative” investments

WARREN BUFFETT: Station 4.

AUDIENCE MEMBER: Warren and Charlie, my name is Brent Muio. I’m from Winnipeg, Canada.

First, thank you for devoting so much time and energy to education. I’m a better investor because of your efforts. But more important, I’m a better partner, friend, son, brother, and soon-to-be first-time father.

There’s nothing more important than these relationships. And my life is better, because you’re willing to pass on your experience and wisdom.

My path into finance was unconventional. I worked as an engineer for 12 years, while two years ago, I began a career in finance, working for the Civil Service Superannuation Board, a $7 billion public pension fund in Winnipeg.

I work on alternative investments, which include infrastructure, private equity, and private credit. I go to work every day knowing that I’m there to benefit the hardworking current and future beneficiaries of the fund.

Like most asset classes, alternative purchase multiples have increased. More of these assets are funded with borrowed money. And the terms and covenants on this debt are essentially nonexistent.

With this in mind and knowing the constraints of illiquid, closed-end funds, please give me your thoughts on private, alternative investments, the relevancy in public pension funds, and your view on long-term return expectations.

WARREN BUFFETT: Yeah, if you leveraged up investments in just common stocks, and you’d figured a way so that you would have staying power, if there were any market dip, I mean, you’d obviously retain extraordinary returns.

I pointed out, in my investing lifetime, you know, if an index fund would do 11 percent, well, imagine how well you would’ve done if you’d leveraged that up 50 percent whatever the prevailing rates were over time.

So, a leveraged investment in a business is going to beat an unleveraged investment in a good business a good bit of the time. But as you point out, the covenants to protect debtholders have really deteriorated in the business. And of course, you’ve been in an upmarket for businesses. And you’ve got a period of low interest rates. So, it’s been a very good time for it.

My personal opinion is, if you take unleveraged returns against unleveraged common stocks, I do not think what is being purchased today and marketed today would work well.

But if you can borrow money, if you can buy assets that will yield 7 or 8 percent, you can borrow enough money at 4 percent or 5 percent, and you don’t have any covenants to meet, you’re going to have some bankruptcies. But you’re going to also have better results in many cases.

It’s not something that interests us at all. We are not going to leverage up Berkshire. If we’d leveraged up Berkshire, we’d have made a whole lot more money, obviously, over the years.

But both Charlie and I, probably, have seen some more high-IQ people — really extraordinarily high-IQ people — destroyed by leverage. We saw Long-Term Capital Management, where we had people who could do in their sleep math that we couldn’t do, at least I couldn’t do, you know, working full time at it during the day and, I mean, really, really smart people working with their own money and with years and years of experience of what they were doing.

And you know, it all turned to pumpkins and mice in 1998. And actually, it was a source of national concern, just a few hundred people. And then we saw some of those same people, after that happened to them once, go on and do the same thing again.

So, I would not get excited about so-called alternative investments. You can get all kinds of different figures. But there may be — there’s probably at least a trillion dollars committed to buying, in effect, buying businesses. And if you figure they’re going to leverage them, you know, two for one on that, you may have 3 trillion of buying power trying to buy businesses in — well, the U.S. market may be something over 30 trillion now — but there’s all kinds of businesses that aren’t for sale and that thing.

So, the supply-demand situation for buying businesses privately and leveraging them up has changed dramatically from what it was ten or 20 years ago.

And I’m sure it doesn’t happen with your Winnipeg operation, but we have seen a number of proposals from private equity funds, where the returns are really not calculated in a manner than — well, they’re not calculated in a manner that I would regard as honest.

And so I — it’s not something — if I were running a pension fund, I would be very careful about what was being offered to me.

If you have a choice in Wall Street between being a great analyst or being a great salesperson, salesperson is the way to make it.

If you can raise $10 billion in a fund, and you get a 1 1/2 percent fee, and you lock people up for ten years, you know, you and your children and your grandchildren will never have to do a thing, if you are the dumbest investor in the world. But —

Charlie?

CHARLIE MUNGER: Well, I think what we’re doing will work more safely than what he’s doing. And — but I wish him well.

WARREN BUFFETT: Yeah, Brent, you sound — actually, you sound like a guy that I would hope would be working for a public pension fund. Because frankly, most of the institutional funds, you know — well, we had this terrible — right here in Omaha — you can get a story of what happened with our Omaha Public Schools’ retirement fund. And they were doing fine until the manager started going in a different direction. And the trustees here — perfectly decent people — and the manager had done OK to that point, and —

CHARLIE MUNGER: Yeah, but they are smarter in Winnipeg than they are here.

WARREN BUFFETT: Yeah. Well — (Laughter)

CHARLIE MUNGER: That was pretty bad here.

WARREN BUFFETT: It’s not a fair fight, actually, usually, when a bunch of public officials are listening to people who are motivated to really just get paid for raising the money. Everything else is gravy after that.

But if you run a fund, and you get even 1 percent of a billion, you’re getting $10 million a year coming in. And if you’ve got the money locked up for a long time, it’s a very one-sided deal.

And you know, I’ve told the story of asking the guy one time, in the past, “How in the world can you — why in the world can you ask for 2-and-20 when you really haven’t got any kind of evidence that you are going to do better with the money than you do in an index fund?” And he said, “Well, that’s because I can’t get 3-and-30,” you know. (Laughter)

CHARLIE MUNGER: What I don’t like about a lot of the pension fund investments is I think they like it because they don’t have to mark it down as much as it should be in the middle of the panics. I think that’s a silly reason to buy something. Because you’re given leniency in marking it down.

WARREN BUFFETT: Yeah. And when you commit the money — in the case of private equity often — you — they don’t take the money, but you pay a fee on the money that you’ve committed.

And of course, you really have to have that money to come up with at any time. And of course, it makes their return look better, if you sit there for a long time in Treasury bills, which you have to hold, because they can call you up and demand the money, and they don’t count that.

They count it in terms of getting a fee on it. But they don’t count it in terms of what the so-called internal rate of return is. It’s not as good as it looks. And I really do think that when you have a group sitting as a state pension fund —

CHARLIE MUNGER: Warren, all they’re doing is lying a little bit to make the money come in.

WARREN BUFFETT: Yeah. Yeah, well, that sums it up. (Laughter)

20. Amazon buy doesn’t mean portfolio managers aren’t “value” investors

WARREN BUFFETT: Becky?

BECKY QUICK: This question is from Ken Skarbeck in Indianapolis. He says, “With the full understanding that Warren had no input on the Amazon purchase, and that, relative to Berkshire, it’s likely a small stake, the investment still caught me off guard.

“I’m wondering if I should begin to think differently about Berkshire looking out, say, 20 years. Might we be seeing a shift in investment philosophy away from value-investing principles that the current management has practiced for 70 years?

“Amazon is a great company. Yet, it would seem its heady shares ten years into a bull market appear to conflict with being fearful when others are greedy. Considering this and other recent investments, like StoneCo, should we be preparing for change in the price-versus-value decisions that built Berkshire?”

WARREN BUFFETT: Yeah. It’s interesting that the term “value investing” came up. Because I can assure you that both managers who — and one of them bought some Amazon stock in the last quarter, which will get reported in another week or ten days — he is a value investor.

The idea that value is somehow connected to book value or low price/earnings ratios or anything — as Charlie has said, all investing is value investing. I mean, you’re putting out some money now to get more later on. And you’re making a calculation as to the probabilities of getting that money and when you’ll get it and what interest rates will be in between.

And all the same calculation goes into it, whether you’re buying some bank at 70 percent of book value, or you’re buying Amazon at some very high multiple of reported earnings.

Amazon — the people making the decision on Amazon are absolutely as much value investors as I was when I was looking around for all these things selling below working capital, years ago. So, that has not changed.

The two people — one of whom made the investment in Amazon — they are looking at many hundreds of securities. And they can look at more than I can, because they’re managing less money. And their universe — possible universes — is greater.

But they are looking for things that they feel they understand what will be developed by that business between now and Judgement Day, in cash.

And it’s not — current sales can make some difference. Current profit margins can make some difference. Tangible assets, excess cash, excess debt, all of those things go into making a calculation as to whether they should buy A versus B versus C.

And they are absolutely following value principles. They don’t necessarily agree with each other or agree with me. But they are very smart. They are totally committed to Berkshire. And they’re very good human beings, on top of it.

So, I don’t second guess them on anything. Charlie doesn’t second guess me. In 60 years, he’s never second guessed me on an investment.

And the considerations are identical when you buy Amazon versus some, say, bank stock that looks cheap, statistically, against book value or earnings or something of the sort.

In the end, it all goes back to Aesop, who, in 600 B.C., said, you know, that a bird in the hand is worth two in the bush.

And when we buy Amazon, we try and figure out whether the — the fellow that bought it — tries to figure out whether there’s three or four or five in the bush and how long it’ll take to get to the bush, how certain he is that he’s going to get to the bush, you know, and then who else is going to come and try and take the bush away and all of that sort of thing. And we do the same thing.

And it really, despite a lot of equations you learn in business school, the basic equation is that of Aesop. And your success in investing depends on how well you were able to figure out how certain that bush is, how far away it is, and what the worst case is, instead of two birds being there, and only one being there, and the possibilities of four or five or ten or 20 being there.

And that will guide me. That will guide my successors in investment management at Berkshire. And I think they’ll be right more often than they’re wrong. Charlie?

CHARLIE MUNGER: Well I — Warren and I are a little older than some people, and —

WARREN BUFFETT: Damn near everybody. (Laughs)

CHARLIE MUNGER: And we’re not the most flexible, probably, in the whole world. And of course, if something as extreme as this internet development happens, and you don’t catch it, why, other people are going to blow by you.

And I don’t mind not having caught Amazon early. The guy is kind of a miracle worker. It’s very peculiar. I give myself a pass on that.

But I feel like a horse’s ass for not identifying Google better. I think Warren feels the same way.

WARREN BUFFETT: Yeah.

CHARLIE MUNGER: We screwed up.

WARREN BUFFETT: He’s saying we blew it. (Laughter)

And we did have some insights into that, because we were using them at GEICO, and we were seeing the results produced. And we saw that we were paying $10 a click, or whatever it might’ve been, for something that had a marginal cost to them of exactly zero. And we saw it was working for us. So —

CHARLIE MUNGER: We could see in our own operations how well that Google advertising was working. And we just sat there sucking our thumbs. (Laughter)

So, we’re ashamed. We’re trying to atone. (Laughter)

Maybe Apple was atonement. (Laughter)

WARREN BUFFETT: When he says, “Sucking our thumbs,” I’m just glad he didn’t use some other example. (Laughter)

21. Buffett: Berkshire insurance businesses are worth more than you think

WARREN BUFFETT: OK, Jay?

JAY GELB: This question is on Berkshire’s intrinsic value. Warren, in your most-recent annual letter, you discussed a methodology to estimate Berkshire’s intrinsic value. However, a major component of Berkshire’s value that many investors find challenging to estimate is that of the company’s vast and unique insurance business.

Could you discuss how you value the company’s insurance unit, based on information Berkshire provides, especially since GAAP book value is not disclosed, of the insurance unit?

WARREN BUFFETT: Well, our insurance business gives us a float that’s other people’s money, which we’re temporarily holding, but which gets regenerated all the time, so as a practical matter, it has a very, very long life. And it’s probably a little more likely to grow than shrink.

So, we have $124 billion that people have given us. And that’s somewhat like having a bank that just consists of one guy. And people come in and deposit $124 billion and promise not to withdraw it forever.

And we’ve got a very good insurance business. It’s taken a very long time to develop it, very long time. In fact, I think we probably have the best property-casualty operation, all things considered, in the world, that I know of, of any size. So, it’s worth a lot of money.

It’s probably — we think it’s worth more to us, and we particularly think it’s worth more while lodged inside Berkshire. We’d have a very, very high value on that. I don’t want to give you an exact number, because I don’t know the exact number. And any number I would have given you in the past would’ve turned out to be wrong, on the low side.

We have managed to earn money on money that was given to us for nothing and have (inaudible) earnings from underwriting and then have these large earnings from investing. And it’s an integral part of Berkshire.

There’s a certain irony to insurance that most people don’t think about. But if you really are prepared, and you have a diversified property-casualty insurance business — a lot of property business in it — if you’re really prepared to pay your claims under any circumstances that come along in the next hundred years, you have to have so much capital in the business that it’s not a very good business.

And if you really think about a worst-case situation, the reinsurance — that’s insurance you buy from other people, as an insurance company, to protect you against the extreme losses, among other things — that reinsurance probably — could likely be — not good at all.

So, even though you’d think you’re laying off part of the risk, if you really take the worst-case examples, you may well not be laying off the risk. And if you keep the capital required to protect against that worst-case example, you’ll have so much capital in the business that it isn’t worthwhile.

Berkshire is really the ideal form for writing the business. Because we have this massive amount of assets that, in many cases, are largely uncorrelated with natural disasters. And we can — we don’t need to buy reinsurance from anybody else. And we can use the money in a more efficient way than most insurance companies.

It’s interesting. The three — In the last 30 years, the three largest reinsurance companies — and I’m counting Lloyd’s as one company — although it isn’t — it’s a group of brokers assembled in — underwriters assembled at a given location. But people think of Lloyd’s as a massive reinsurance market, which it is, not technically one entity. But if you take the three largest companies — and they’re all in fine shape now, they’re first-class operations — but all three of them came close to extinction sometime in the last 30 years, or reasonably close.

And we didn’t really have any truly extraordinary natural catastrophes. The worst we had was Katrina in, whatever it was, 2006 or thereabouts, 2005. But we didn’t have any worst-case situation. And all three of those companies, which everybody looks at as totally good on the asset side, if you show a recoverable from them, two of the three actually made some deals with us to help them in some way. And they’re all in fine shape now.

But it’s really not a good business if you keep your — as a standalone insurer — if you keep enough capital to really be sure you can pay anything that comes along, under any kind of conditions.

And Berkshire can do that. And it can use the money in ways that it likes to use.

So, it’s a very valuable asset. I don’t want to give you a figure on it. But we would not sell it. We certainly wouldn’t want to sell it for its float value. And that float is shown on the balance sheet as a liability. So, it’s extraordinary.

And it’s taken a long time to build. It’d be very, very, very hard for anybody to — I don’t think they could build anything like it. It just takes so long.

And we continue to plow new ground. If you went in the next room, you would’ve seen something called “THREE,” which is our movement toward small and medium business owners for commercial insurance. And there’s an online operation.

And it will take all kind — we’ll do all kinds of mid-course adjusting and that sort of thing — and we’ve only just started up in four states.

But we’ll, you know — ten or 20 years from now, that will be a significant asset of Berkshire, just like Geico has grown from two and a fraction billion of premium to, you know, who knows, but well into the mid-30 billion, just with Tony Nicely. And when I said, in the annual report, that Tony Nicely, who’s here today —

CHARLIE MUNGER: Warren, is there anybody in the world who has a big casualty insurance business that you’d trade our business for theirs?

WARREN BUFFETT: Yeah, oh, no, it’s taken a long time. And it’s taken some tremendous people. And Tony Nicely has created more than 50 billion — with his associates, and he’s got 39,000 of them, probably more now, because he’s growing this year — he’s created more than $50 billion at GEICO — of value — for Berkshire. (Applause)

CHARLIE MUNGER: It’s pretty much what you’d expect. It’s such an easy business, taking in money now in cash and just keeping the books and giving a little of it back.

There’s a lot of stupidity that gets into it. And if you’re not way better than average at it, you’re going to lose money in the end. It’s a mediocre business for most people. And it’s good at Berkshire only because we’re a lot better at it. And if we ever stop being a lot better at it, it wouldn’t be safe for us, either.

WARREN BUFFETT: And Ajit Jain has done a similar thing. He’s done it in a variety of ways within the insurance business. But I would not want to undo — somebody would have to give me more than $50 billion to undo everything he has produced for Berkshire.

And he walked into my office on a Saturday in the mid-1980s. He’d never been in the insurance business before. And I don’t think there’s anybody in the insurance world that doesn’t wish that he’d walked into their office instead of ours, at Berkshire. It’s been extraordinary. It’s truly been extraordinary.

But we have Tom Nerney. We have Tim Kenesey at MedPro. We have Tom Nerney at U.S. Lability.

We have — at GUARD Insurance — we only bought that a few years ago, and that’s a terrific operation. It’s based in Wilkes-Barre, Pennsylvania. Who would expect to find a great insurance operation in Wilkes-Barre?

But we’ve got a great insurance — really great — insurance operation right here in Omaha, about two miles from here. And it was bought by us in 1967. And you know, it changed Berkshire. We built on that base.

We’ve got a — we really got a great insurance business. And I won’t give you a number, but it’s probably a bigger number than you’ve got in your head for — and it’s worth more within Berkshire than it would be worth as an independent operation.

Somebody can say, “Well, this little gem, if it was put out there, would sell at a higher multiple,” or something of the sort. It works much better as being part of a whole, where we have had two tiny operations — two tiny insurance operations — many, many years ago. And they both went broke. The underwriting was bad. But we paid all the claims. We did not walk away. We paid every dime of claims.

And nobody worries about doing any kind of financial transaction with Berkshire. And you know that today — on Saturday — about 9 in the morning, I got a phone call. And we made a deal the next day committing Berkshire to pay out $10 billion, come hell or high water, no outs for, you know, material adverse change or anything like that. And people know we’ll be there with $10 billion.

And they know, in the insurance business, when we write a policy that may come — be payable during the worst catastrophe in history, or may be payable 50 years from now, they know Berkshire will pay. And that’s why we’ve got $124 billion of float.

22. “Don’t go overboard on delayed gratification”

WARREN BUFFETT: OK, station 5.

AUDIENCE MEMBER: Hey, Warren and Charlie. I’m Neel Noronha. I’m 13 years old and from San Francisco.

I feel like I see you in our living room a lot. My dad is constantly playing these videos of you at these meetings. And he teaches me a lot of lessons about you guys. But many of them require the delayed gratification skill. (Laughter)

I want to know, is there any way that kids can develop the delayed gratification skill? (Laughter and applause)

CHARLIE MUNGER: I’ll take it, if you want me to, Warren.

WARREN BUFFETT: Go to it.

CHARLIE MUNGER: I’ll take that, because I’m a specialist in delayed gratification. I’ve had a lot of time to delay it. (Laughter)

And my answer is that they sort of come out of the womb with the delayed gratification thing, or they come out of the womb where they have to have everything right now. And I’ve never been able to change them at all. So, we identify it. We don’t train it in.

WARREN BUFFETT: Charlie’s had eight children, so he’s become more and more of a believer in nature versus nurture. (Laughter)

CHARLIE MUNGER: You’ll probably see some nice, old woman of about 95 out there, in threadbare clothing. And she’s delaying gratification right to the end and probably has 4,000 A shares. (Laughter)

It’s just these second- and third-generation types that are buying all the jewelry.

WARREN BUFFETT: It’s interesting. If you think about — we’ll take it to a broader point. But if you think of a 30-year government bond paying 3 percent, and you allow for, as an individual, paying some taxes on the 3 percent you’ll receive, and you’ll have the Federal Reserve Board saying that their objective is to have 2 percent inflation, you’ll really see that delayed gratification, if you own a long government bond, is that, you know, you get to go to Disneyland and ride the same number of rides 30 years from now that you would if you did it now.

The low interest rates, for people who invest in fixed-dollar investments, really mean that you really aren’t going to eat steak later on if you eat hamburgers now, which is what I used to preach to my wife and children and anybody else that would listen, many years ago. (Laughs)

So, it’s — I don’t necessarily think that, for all families, in all circumstances, that saving money is necessarily the best thing to do in life. I mean, you know, if you really tell your kids they can —whatever it may be — they never go to the movies, or we’ll never go to Disneyland or something of the sort, because if I save this money, 30 years from now, you know, well, we’ll be able to stay a week instead of two days.

I think there’s a lot to be said for doing things that bring you and your family enjoyment, rather than trying to save every dime.

So, I — delayed gratification is not necessarily an unqualified course of action under all circumstances. I always believed in spending two or three cents out of every dollar I earn and saving the rest. (Laughter)

But I’ve always had everything I wanted. I mean, one thing you should understand, if you aren’t happy having $50,000 or a hundred-thousand dollars, you’re not going to be happy if you have 50 million or a hundred million.

I mean, a certain amount of money does make you feel — and those around you — feel better, just in terms of being more secure, in some cases.

But loads and loads of money — I probably know as many rich people as just about anybody. And I do not — I don’t think they’re happier because they get super rich. I think they are happier when they don’t have to worry about money.

But you don’t see a correlation between happiness and money, beyond a certain place. So, don’t go overboard on delayed gratification. (Applause)

23. Munger on succession: “You’re just going to have to endure us”

WARREN BUFFETT: Andrew?

ANDREW ROSS SORKIN: This question comes from a shareholder of yours for more than 20 years, who asked to remain anonymous, but wanted me to start by saying, “Warren and Charlie, I want to preface this question by saying it comes from a place of love for both of you and the beautiful painting you’ve drawn for us in the form of Berkshire.”

WARREN BUFFETT: But. (Laughter)

ANDREW ROSS SORKIN: “Now, please update us on succession planning. And as you think about succession, would you ever consider having Greg (Abel) and Ajit (Jain) join you onstage at future annual meetings and allow us to ask questions of them and Ted and Todd, as well, so we can get a better sense of their thinking?”

WARREN BUFFETT: That’s probably a pretty good idea. And we’ve talked about it. (Applause)

We have Greg and Ajit here. And any questions that anybody wants to direct to them, it’s very easy to move them over.

So, we thought about having four of us up here. And this format is not set in stone at all.

Because you — I can tell you that, actually, the truth is, Charlie and I are afraid of looking bad. Those guys are better than we are. (Laughs)

You could not have two better operating managers than Greg and Ajit. I mean, they are — it is just fantastic, what they accomplished.

They know the businesses better. They work harder, by far. And you are absolutely invited to ask questions to be directed over to them at this meeting. I don’t think —

Yeah, this format will not be around forever. And if it’s better to get them up on the stage, we’ll be happy to do it.

Ted (Weschler) and Todd (Combs), they’re basically not going to answer investment questions. We regard investment decisions as proprietary, basically. They belong to Berkshire. And we are not an investment advisory organization. So, that is counter to the interests of Berkshire for them to be talking about securities they own. It’s counter to the interests of Berkshire for Charlie or me to be doing it.

We’ve done better because we don’t publish every day what we’re buying and selling. I mean, if somebody’s working on a new product at Apple, or somebody’s working on a new drug or they’re assembling property or something of the sort, they do not go out and tell everybody in the world exactly what they’re doing every day.

And we’re trying to generate ideas in investment. And we do not believe in telling the world what we’re doing every day, except to the extent that we’re legally required. But it’s a good idea. Charlie?

CHARLIE MUNGER: Well, one of the reasons we have trouble with these questions is because Berkshire is so very peculiar. There’s only one thing like it.

We have a different kind of unbureaucratic way of making decisions. There aren’t any people in headquarters. We don’t have endless committees deliberating forever and making bad decisions. We just — we’re radically different. And it’s awkward being so different. But I don’t want to be like everybody else, because this has worked better. So, I think you’re just going to have to endure us. (Laughter and applause)

WARREN BUFFETT: We do think that it’s a huge corporate asset, which may only surface very occasionally and depending very much on how the world is around us. But to be the one place, I think, in the world, almost, where somebody can call on a Saturday morning and meet on Sunday morning and have a $10 billion commitment.

And nobody in the world doubts whether that commitment will be upheld. And it’s not subject to any kind of welching on the part of the company that’s doing it. It’s got nothing involved over than Berkshire’s word. And that’s an asset that, every now and then, will be worth a lot of money to Berkshire. And I don’t really think it will be subject to competition.

So — and Ted and Todd, in particular, are an additional pipeline, and have proven to be an additional pipeline, in terms of facilitating the exercise of that ability. I mean they — things come in through them that, for one reason or another, I might not hear about otherwise.

So, they have expanded our universe. In the markets we’ve had in recent years, that hasn’t been important. I can see periods where they would be enormously valuable. Just take the question that was raised by the fellow from Winnipeg about weak covenants and bonds.

I mean, we could have a situation — who knows when, who knows where, or who knows whether — but we could have a situation where there could be massive defaults in the junk-bond-type market. We’ve had those a couple times. And we made a fair amount of money off of them.

But Ted and Todd would multiply our effectiveness in a big way, if such a period comes along, or some other types of periods come along. They are very, very, very useful to Berkshire.

The call happened to come in on Friday from Brian Moynihan, CEO of Bank of America. And he’s done an incredible job. But we have a better chance of getting more calls and having them properly filtered and everything — appropriately filtered — the next time conditions get chaotic than we did last time. And that’s important.

Charlie?

CHARLIE MUNGER: Well, I do think it’s true that if the world goes to hell in a hand basket, that you people will be in the right company. We’ve got a lot of cash and we know how to behave well in a panic. And if the world doesn’t go to hell, are things so bad now?

24. Munger invited to happy hour by the bitcoin people

CHARLIE MUNGER: And I also want to report that your vice chairman is getting new social distinction.

I’ve been invited during this gathering to go to a happy hour put on by the bitcoin people. (Laughter)

And I’ve tried to figure out what the bitcoin people do in their happy hour, and I finally figured it out. They celebrate the life and work of Judas Iscariot. (Laughter)

CHARLIE MUNGER: Is your invitation still good? (Laughter)

WARREN BUFFETT: Bitcoin — actually — on my honeymoon in 1952, my bride, 19, and I, 21 — stopped in Las Vegas. We just got in — my aunt Alice gave me the car and said, “Have a good time,” and we went west.

So, we stopped in the Flamingo, and I looked around, and I saw all of these well-dressed — they dressed better in those days — well-dressed people who had come, in some cases, from thousands of miles away. And this was before jets, so transportation wasn’t as good.

And they came to do something that every damn one of them knew was mathematically dumb. And I told Susie, I said, “We are going to make a lot of money.” (Laughter)

I mean, imagine people going to stick money on some roulette number with a zero and a double-zero there and knowing the percent. They all could do it, and they — they just do it. And I have to say, bitcoin has rejuvenated that feeling in me. (Laughter)

25. Berkshire will probably increase stakes above 10% if regulations are eased

WARREN BUFFETT: OK, Gregg?

GREGG WARREN: Warren and Charlie. While I understand Berkshire’s need to trim its stake in Wells Fargo and any other banks you hold, each year, in order to bring Berkshire’s ownership stake below the 10 percent threshold required by the Federal Reserve for bank holdings, given the ongoing share repurchase activity that’s taking place in the industry.

I was kind of surprised, though, to see you move to trim all of your holdings, where possible, on a regular basis to eliminate the regulatory requirements that come with ownership levels above 10 percent, which in my view limits the investment universe that Berkshire, or at least Warren, can meaningfully invest in longer term, given that Warren manages a large chunk of Berkshire’s $200 billion equity portfolio.

Could you elaborate more on the regulatory impact for Berkshire of holding more than 10 percent of any company’s stock, as well as how you feel about the Fed’s recent proposal to allow investors like Berkshire to own up to 25 percent shares of a bank without triggering more restrictive rules and oversight?

Basically, if that proposal were to come to fruition, would you be willing to forego that 10 percent threshold self-imposed that you’ve done, and put money to work in names that you’re already fairly comfortable with?

WARREN BUFFETT: Yeah, the 10 percent, there’s a couple reasons —

CHARLIE MUNGER: That’s the right answer. Yeah. (Laughter)

WARREN BUFFETT: We will — there’s two factors beyond in the case of banks. There’s the Federal Reserve requirement there. But many people probably don’t even — might not know about this, but if you own over 10 percent of a security — common stock — and you sell it within six months at a profit, you give the money over to the company, the short-swing profit that you give them.

And you match your — any sale against your lowest purchase. And I think if you sell it and then buy it within six months — I’m not as positive about that, because I haven’t reread the rule for a lot of years. But I think if you sell and then buy within six months, and the purchase is below the price at which you made the sale, you owe the money to the company.

There used to be lawyers that would scan that monthly SEC report that I used to get 30 or 40 years ago. They would scan it to find people that inadvertently had broken that rule, and they would get paid a fee for recovering it for the company.

So, it restricts enormous — it restricts significantly your ability to reverse a position or change your mind or something of the sort.

Secondly, I think you have to report within two or three business days every purchase you make once you’re in that over 10 percent factor. So, you’re advertising to the world, but the world tends to follow us some, so it really — it has a huge execution cost attached to it.

Nevertheless — and those are both significant minuses, and they’re both things that people generally don’t think about.

We did go over recently, for example, in Delta Airlines, that was actually an accident, but I don’t mind the fact at all that we did.

And if the Federal Reserve changes its approach, we won’t have to trim down below that. We don’t want to become a bank holding company and we don’t want to —

We went in many years ago and got permission with Wells, but then our permission expired, and we went in again a few — a couple years ago. And we spent a year or so, and there were just a million questions that Wells got asked about us and so on.

So, it’s been a deterrent. It’ll be less of a deterrent in the future, but it does have those two —

The short-swing thing is less onerous to us than it would be to most people who buy and sell stocks, because we don’t really think in terms of doing much.

CHARLIE MUNGER: But if we didn’t have all these damn rules, we would cheerfully buy more, wouldn’t we?

WARREN BUFFETT: Sure, sure. Well, any time we buy we do it cheerfully, but —

Yeah. And we will — you’ll probably see us at more than 10 percent in more things. And if the Fed should change its rules, there will be companies where we drift up over 10 percent simply because they’re repurchasing their shares. That’s been the case with Wells, and it’s been the case with an airline or two in the last year or so.

So, if we like 9.5 percent of a company, we’d like 15 percent better, and you may see us behave a little differently on that in the future.

CHARLIE MUNGER: Well, one more awkward disadvantage of being extremely rich.

WARREN BUFFETT: Yeah. (Laughter)

And it really is. Yeah, and people following you. I mean, the followers problem can be a real problem.

26. Money managers need to set expectations for their investors

WARREN BUFFETT: OK, station 6.

AUDIENCE MEMBER: Hi. I’m Jeff Malloy (PH) from San Francisco. And this is my first shareholders meeting.

Mr. Buffett and Mr. Munger, I’m 27 years old and aspire to be a great money manager like you two one day.

I’m considering starting my own investment fund, but I also recognize that I am young and have a lot to learn. My question to both of you is, how did you know you were ready to manage other people’s money? And what general advice would you give to someone in my shoes? Thank you.

WARREN BUFFETT: Well, that’s a very interesting question, because I’ve faced that. And I sold securities for a while, but in May of 1956, I had a number of members of my family — I’d come back from New York, and they wanted me to help them out with stocks as I had earlier before I’d taken a job in New York. And I said, I did not want to get in the stock sales business, but I wanted to — I enjoyed investing. I was glad to figure out a way to do it, which I did through a partnership form.

But I would not have done that, if I thought there was any chance, really, that I would lose the money.

And what I was worried about was not how I would behave, but how they would behave, because I needed people who were in sync with me. So, when we sat down for dinner in May of 1956 with seven people who either were related to me, or one was a roommate in college and his mother.

And I showed them the partnership agreement, and I said, “You don’t need to read this.” You know, there’s no way that I’m doing anything in the agreement that is any way that — you know, you don’t need a lawyer to read it or anything of the sort.

But I said, “Here are the ground rules as to what I think I can do and how I want to be judged, and if you’re in sync with me, I want to manage your money, because I won’t worry about the fact that you will panic if the market goes down or somebody tells you to do something different. So, we have to be on the same page.”

“And if we’re on the same page, then I’m not worried about managing your money. And if we aren’t on the same page, I don’t want to manage your money, because you may be disappointed when I think that things are even better to be investing and so on.”

So, I don’t you want to manage other people’s money until you have a vehicle and can reach the kind of people that will be in sync with you. I think you ought to have your own ground rules as to what your expectations are, when they should you roses and when they should throw bricks at you.

And you want to be on the same — and that’s one reason I never — we didn’t have a single institution in the partnership, because institutions meant committees, and committees meant that —

CHARLIE MUNGER: You had some aunts that trusted you.

WARREN BUFFETT: What’s that?

CHARLIE MUNGER: You had some aunts who trusted you.

WARREN BUFFETT: Yeah, well, and a father-in-law who gave me everything he had in the world, you know. And I didn’t mind taking everything he had in the world, as long as he would stick with me and wouldn’t get panicked by headlines and that sort of thing.

And so, it’s enormously important that you don’t take people that have expectations of you that you can’t meet. And that means you turn down a lot of people. It means you probably start very small, and you get an audited record.

And when you’ve got the confidence, where if your own parents came to you and they were going to give you all their money, and you were going to invest for them, I think that’s the kind of confidence that you’ll say, “I may not get the best record, but I’ll be sure that you get a decent record over time,” that’s when you’re ready to go on the —

CHARLIE MUNGER: Let me tell you story that I tell young lawyers who frequently come to me and say, “How can I quit practicing law and become a billionaire instead?” (Laughter)

So, I say, well, it reminds me of a story they tell about Mozart. A young man came to him, and he said, “I want to compose symphonies. I want to talk to you about that.”

And Mozart said, “How old are you?” And the man said, “Twenty-two.” And Mozart said, “You’re too young to do symphonies.” And the guy says, “But you were writing symphonies when you were ten years old.” He says, “Yes, but I wasn’t running around asking other people how to do it.” (Laughter)

WARREN BUFFETT: Carol?

We wish you well. (Laughter)

And we, and actually, we really do, because the fact you asked that sort of a question is to some extent indicative of the fact you got the right attitude going in.

CHARLIE MUNGER: It isn’t that easy to be a great investor. I don’t think we’d have made it.

27. Berkshire doesn’t have to disclose most foreign stock holdings, so it doesn’t

CAROL LOOMIS: This question is from Franz Traumburger (PH) of Austria and his son, Leon, who are both Berkshire shareholders. And it’s interesting to me that in the years we’ve been doing this, nobody has ever asked this question, as far as I know.

Their question is, “Mr. Buffett, I believe it is correct that in its SEC filings — that is the Securities and Exchange Commission — Berkshire does not have to give information about foreign stocks it holds.

“Assuming we hold foreign stocks, could you please tell us what our five largest positions are?”

WARREN BUFFETT: No, the fellow wants investment information. We really aren’t in the investment information business. We disclose what we have to disclose, but we could set up an investment advisory firm and probably take in a lot of money, but we haven’t done it. And we aren’t giving away what belongs to our shareholders for nothing.

But he’s correct that — I’m 99 percent sure he’s correct, and Marc Hamburg can correct me from our office — but we do not have to report foreign stocks.

And we do have — in certain important countries, there’s lower thresholds at which we have to report our holdings, as a percentage of the company stock outstanding — there’s lower thresholds than there are in the United States.

So, in a sense — in certain stocks. I think when we bought Munich Re stock or bought Tesco stock, or there are certain stocks we’ve had to report at — before we would have had to report in the United States.

But we will never unnecessarily advise if we plan to buy some land some place, if we plan to develop a business — we are not about giving business information that’s proprietary to Berkshire. We don’t give it unless we’re required by law.

And he is correct that, I’m virtually certain that we do not have to report our foreign stocks on the SEC filings. And he’ll have to find his own holdings in Austria.

But I think this Mozart story may have encouraged that particular question from Austria, what stocks we’re going to own in Austria. OK, Charlie, do you have any comments on that?

CHARLIE MUNGER: No.

WARREN BUFFETT: No, I didn’t think you would. (Laughs)

28. Buffett expects Precision Castparts earnings will “improve fairly significantly”

WARREN BUFFETT: Jonny?

JONATHAN BRANDT: Precision Castparts’ pre-tax profit margins, while perfectly fine relative to American industry as a whole, continue to be almost 10 percentage points below where they were in the years preceding the acquisition. And I’m guessing they’re lower than contemplated when the purchase price was determined.

The annual report hints that unplanned shutdowns, the learning curve on new plane models, and a shift of oil and gas capacity to aerospace, might all be temporarily depressing margins. But it’s unclear what a reasonable, long-term margin expectation is for this unit.

Now, I know you won’t want to issue a specific margin target or forecast, but I do have a question that I hope you can answer.

Is the downward trend in earning since 2015 mostly due to these transitory items, or have the competitive structure of the industry and Precision’s relationship with its customers changed to the point that meaningful increases from current margin levels are probably unlikely?

WARREN BUFFETT: Yeah. Your prelude is quite correct. I mean, they are below what we projected a few years ago. And my expectation — but I would have told you this a year ago — and they have improved somewhat.

My expectation is, based on the contracts we have and the fact that the initial years in anything in the aircraft industry, for example, tend to be less profitable as you go further down the learning curve and the volume curve, tend to be lower in the near-term. My expectation is that the earnings of Precision will improve fairly significantly.

And I think I mentioned maybe to you last year, in those earnings, there is about $400 million a year of purchase amortization, which are economic earnings in my viewpoint.

So — but even including that 400 million a year, which they would be reporting if they were independent, and we don’t report, because we bought them and there’s a purchase amortization charge. Even without that, they are below what I would anticipate by a fair margin within a year or two. That’s the present expectation on my part. Charlie?

CHARLIE MUNGER: No, I don’t have anything.

WARREN BUFFETT: You’ll have that question for me next year, and I think I’ll be giving you a different answer.

29. The older you get, the better you understand human behavior

WARREN BUFFETT: OK, station 7.

AUDIENCE MEMBER: Good morning Mr. Buffett, Mr. Munger. My name is JC. (PH) I am 11 years old, and I came from China. This is my second year at the meeting.

Mr. Munger, it’s great to see you again after the Daily Journal meeting in February.

Mr. Buffett, you mentioned that the older you get, the more you understood about human nature. Could you elaborate more about what you’ve learned, and how can the differences of human nature help you make a better investment? I would also like Mr. Munger to comment on that, please. Thank you very much. (Applause)

WARREN BUFFETT: You should wait for Charlie’s answer, because he’s even older. (Laughter)

He can tell you more about being old than I can even.

It’s absolutely true that virtually any yardstick you use, I’m going downhill. And, you know, if I would take an SAT test now, and you could compare it to a score of what I was in my early 20s, I think it’d be quite embarrassing. (Laughs)

And Charlie and I can give you a lot of examples, and there’s others we won’t tell you about how things decline as you get older.

But I would say this. It’s absolutely true in my view that you can and should understand human behavior better as you do get older. You just have more experience with it. And I don’t think you can read — Charlie and I read every book we could on every subject we were interested in, you know, when we were very young. And we learned an enormous amount just from studying the lives of other people.

And — but I don’t think you can get to be an expert on human behavior at all by reading books, no matter what your I.Q. is, no matter who the teacher is. And I think that you really do learn a lot about human behavior. Sometimes you have to learn it by having multiple experiences.

I actually think I, despite all the other shortcomings — and I can’t do mental arithmetic as fast as I used to, and I can’t read as fast as I used to.

But I do think that I know a lot more about human behavior than I did when I was 25 or 30 —

CHARLIE MUNGER: I’ll give you — do you want one mantra? It comes from a Chinese gentleman who just died, Lee Kuan Yew, who was the greatest nation builder probably that ever lived in the history of the world.

And he said one thing over and over and over again all his life. “Figure out what works, and do it.” If you just go at life with that simple philosophy from your own national group, you will find it works wonderfully well. Figure out what works, and do it.

WARREN BUFFETT: And figuring out what works means figuring out how other people —

CHARLIE MUNGER: Of course.

WARREN BUFFETT: — behave.

CHARLIE MUNGER: Of course.

WARREN BUFFETT: And Charlie and I have seen the extremes in human behavior, in so many unexpected ways.

CHARLIE MUNGER: Now we get it every night, extremes in human behavior. All you got to do is turn on the television.

WARREN BUFFETT: Yeah. I’m glad he used that example. (Laughter)

30. Ajit Jain on pricing unconventional insurance contracts

WARREN BUFFETT: OK, Becky?

BECKY QUICK: Warren, you mentioned, in response to an earlier question, that Ajit (Jain) and Greg (Abel) are both here to answer questions, and so I thought I’d ask this question that comes from Will in Seattle. He says, his question is for Mr. Ajit Jain and Mr. Warren Buffett.

“You have said that you communicate regularly about unconventional insurance contracts that expose the company to extremely unlikely but highly costly events. I’m curious about how you think about and safely price these unconventional insurance contracts. What analyses and mental checks do you run through your head, to make sure that Berkshire Hathaway will profit without being unduly exposed to catastrophic risk?

“Furthermore, Mr. Buffett, would you want a future CEO to continue a similarly close collaboration with the chief underwriter?”

WARREN BUFFETT: We will get a microphone to Ajit and a spotlight in just a second. And there he is.

Ajit, why don’t you answer first, if you’d like to?

AJIT JAIN: Hi. Obviously, the starting point, I mean, these situations where there’s not enough data to hang your hat on, it’s more of an art than a science.

We start off with as much science as we can use, looking at historical data that relates to the risk in particular, or something that comes close to relating to the risk that we’re looking at.

And then beyond that, if there’s not enough historical data we can look at, then clearly, we have to make a judgment in terms of, what are the odds of something like that happening?

We try — we absolutely, in situations like that, we absolutely make sure we cap our exposure. So, that if something bad happens or we’ve got something wrong, we absolutely know that how much money we can lose and whether we can absorb that loss without much pain to the income statement or the balance sheet.

In terms of art, it’s a difficult situation. More often than not, it’s impossible to have a point of view, and we end up passing on it.

But every now and then, we think we can get a price where the subjective odds we have of something like that happening has a significant margin of safety in it. So, we feel it’s a risk that’s worth taking.

Then finally, the absolute acid test is, I pick up the phone and call Warren. “Warren, here’s a deal. What do you think?” (Laughter) OK. Your turn, Warren.

WARREN BUFFETT: OK. (Applause)

CHARLIE MUNGER: It’s not easy, and you wouldn’t want just anybody doing it for you.

WARREN BUFFETT: No, no. In fact, the only one I would want doing it for us on the kind of things we have sometimes received is Ajit. I mean, it’s that simple. There isn’t anybody like him.

And as Ajit said, we’ll look at a worst case, but we are willing, if we like the odds, and like you say, there’s no way to look these up.

We can tell you how many 6.0 or greater earthquakes have happened in the last hundred years in Alaska or California or so on. And there’s a lot of things you can look up figures on. Sometimes those are useful, and sometimes they aren’t. But there’s a lot where you can get a lot of data.

And then there’s others that — well, after 9/11, you know, was that going to be the first of several other attacks that were going to happen very quickly? There were planes flying that couldn’t — well they couldn’t land in Hong Kong, as I remember. I think it was Cathay Pacific couldn’t land in Hong Kong the following Monday unless they had a big liability coverage placed with somebody.

I mean, the world had to go on. The people that held mortgages on the Sears Tower all of a sudden wanted coverage. —I think that actually was one — but they were just pouring in, of people that hadn’t been worried about something a week earlier, and now they were worried about things involving huge sums.

And there were really only a couple people in the world that would even listen and had the capacity to take on a lot of the deals we were proposed. And there’s no book to look up. So, you do — there’s a big element of judgment.

Ajit and I — I mean, Ajit’s a hundred times better at this than I am, but we do tend to think alike on this sort of thing. You don’t want to think too much alike, but we think alike. I’ve got a willingness to lose a lot of money.

And most, well, virtually every insurance company if they get up to higher limits, they’ve got treaties in place, and they can only take this much. So, the world was paralyzed on that.

We don’t get those, but now obviously. But we do occasionally get inquiries about doing things that really nobody else in the world can do. It’s a little like our investment situation, only transferred over to insurance. We don’t build a business around it, but we are ready when the time comes.

And Ajit is an asset that no other company in the world has. And we work him. And we actually enjoy a lot talking to each other about these kind of risks, because he’ll ask me to think about what the price should be. And he’ll think about — we don’t tell each other ahead of time. And then I’ll name it, and then he’ll say, “Have you lost your mind, Warren?” (Laughs)

And then he’ll point something out to me that I’ve overlooked. And it’s a lot of fun, and it’s made us a lot of money.

And the shareholders of Berkshire Hathaway are extraordinarily lucky. You can’t hire people like Ajit. I mean, you get them once in a lifetime. Charlie?

CHARLIE MUNGER: I don’t think we helped him very much. It’s really difficult.

WARREN BUFFETT: There will be a time when — I mean, I probably won’t be around then — but there will be a time occasionally, just like in financial markets, when things are happening in the insurance world, and basically, Berkshire will be the only one — virtually the only one — people turn to.

CHARLIE MUNGER: But in the past, Ajit, talking to you, has added more than $50 billion to the balance sheet at Berkshire, by making these oddball calls.

WARREN BUFFETT: And if he hadn’t talked to me, it’d be probably 49.9 billion, you know? (Laughs)

But you don’t want to try — don’t try this at home.

CHARLIE MUNGER: Yeah, that doesn’t mean it’s easy.

WARREN BUFFETT: No. And it’s not very teachable.

CHARLIE MUNGER: No, it isn’t very teachable, you’re right.

WARREN BUFFETT: No, it is not something that Berkshire has some secret formula someplace for it. It basically is a very unusual talent with Ajit, and —

CHARLIE MUNGER: We’re not holding anything back. It’s hard.

31. Despite Kraft Heinz problems, Berkshire could partner with 3G again

WARREN BUFFETT: OK, Jay? (Applause)

JAY GELB: This question is on Berkshire’s relationship with 3G Capital. Kraft Heinz’s recent challenges have raised questions about whether Berkshire’s partnership with 3G has become a weakness for Berkshire.

Warren, what are your thoughts on this? And would Berkshire be open to partnering again with 3G in a major acquisition?

WARREN BUFFETT: Yeah, they are our partners, and we joined them. We had a one-page agreement, which I haven’t even actually ever reread. I mean, Jorge Paulo, I mean, is a good friend of mine. I think he’s a marvelous human being. And I’m pleased that we are partners. It’s conceivable that something would come up.

They have more of a taste for leverage than we do, and they probably have more of a taste for paying up, but they also are, in certain types of situations, they’d be way better operators than we would.

I mean, they go into situations that need improvement, and they have improved them. But I think both they and we, I know we did underestimate, not what the consumer is doing so much, but what the retailer is.

And at See’s Candy, we sell directly to the consumer, but at Kraft Heinz, they’re intermediaries. And those intermediaries are trying to make money. We’re trying to make money.

And the brand is our protection against the intermediaries making all the money.

Costco tried to drop Coca-Cola back in, I think 2008, and you can’t drop Coca-Cola, you know, and not disappoint a lot of customers.

Snickers bars are the number one candy that Mars makes. And they’ve been number one for 30 or 40 years. And if you walk into a drugstore, and the guy says, “The Snickers are 75 cents or whatever it might be, and I’ve got this special little bar my wife and I make in the back of the store, and it’s only 50 cents, and it’s just as good,” you don’t buy it, you know. When you’re at some other place the next time, you buy the Snickers bar.

So, brands can be enormously valuable, but many of the brands are dependent, most of them — Geico is not, Geico goes directly to the consumer. If we save the consumer money on insurance, they’re going to buy it from us.

And our brand, you know — and we’ll spend well over a billion and a half on advertising this year, and you think, my God, we started this in 1936, and we were saying the same thing then about saving 15 percent in 15 minutes or something of the sort — not exactly the same — but that brand is huge, and we have to come through on the promise we give, which is to save people significant money on insurance — a great many people. That brand is huge, and we’re dealing directly with the consumer.

And when you’re selling Kool-Aid or ketchup or, you know, Heinz 57 sauce or something, you are going through a channel, and they would — the phrase was used earlier today. You know, our gross margin is their opportunity, and we think that the ultimate consumer is going to force them to have our product, and that we will get the gross margin.

And that fight, that tension, has increased in the last five years and I think is likely to increase the next five or ten years. And Charlie is a director of a company that has caused me to think a lot about that subject. Charlie?

CHARLIE MUNGER: Well. What I think is interesting about the 3G situation, it was a long series of transactions that worked very well, and finally there was one transaction at the end that didn’t work so well.

That is a very normal outcome of success in a big place with a lot of young men who want to get rich quick. And it just happens again and again. And you do want to be careful.

It’s so much easier to take the good ideas and push them to wretched excess.

WARREN BUFFETT: Yeah, that is — no idea is good at any price, and the price settlement is probably something that we worry more about generally than our partners, but we are their partners in Kraft Heinz. And it’s not at all inconceivable that we could be partners in some other transaction in the future.

32. Buffett’s not worried about strength of Kraft Heinz’s brands

WARREN BUFFETT: OK. Station 8.

AUDIENCE MEMBER: Hello Warren and Charlie. Consumer tastes are changing. I think if we asked how many people here in the arena have eaten Velveeta cheese in the last year or so, there’d be only a small handful, maybe more for Jell-O.

3G’s playbook of cutting R&D looks to have stifled new product development amidst changing preferences.

So, here’s my question. Why continue to hold when the moat appears to be dry? Or do you think it is filling back up?

CHARLIE MUNGER: Well, I don’t think the problem was that they cut research or something. I think the problem was, they paid a little too much for the last acquisition.

WARREN BUFFETT: That Jell-O — I can’t give you the exact figures. There are certain brands that may be declining 2 percent a year or 3 percent a year in unit sales, and there’s others that are growing 1 or 2 percent. There’s not dramatic changes taking place at all. I mean, Kraft Heinz is earning more money than Kraft and Heinz were earning six or seven years ago.

I mean, and the products are being used in a huge way. Now it’s true that certain — that there are always trends going to some degree, but they have not fallen apart, remotely. And they have widened the margin somewhat.

But it is tougher, in terms of the margin and the price negotiations, probably to go through to the actual consumer. It’s become a somewhat tougher passageway for all food companies, than it was ten years ago. It’s still a terrific business.

I mean, you know, you mentioned Jell-O or Velveeta. Charlie worked at my grandfather’s grocery store in 1940, I worked there in ’41. And they were buying those products then, and they buy the products now. The margins are still very good. They earn terrific returns on invested capital. But we paid too much in the case of Kraft.

You can pay too much for a growing brand. I mean, you can pay way too much for a growing brand, probably be easier to be sucked into that. So, I basically don’t worry about the brands.

A certain number are very strong, and a certain number are declining a bit. But that was the case 10 years ago. It’ll be the case 10 years from now. There’s nothing dramatic happening in that.

33. Buffett’s biggest problem with Apple is the stock keeps going up

WARREN BUFFETT: OK, we’ll take one more, and then we’ll break for lunch. Andrew.

ANDREW ROSS SORKIN: Thank you, Warren. Question on technology and the company’s biggest holding now.

“Given that Apple is now our largest holding, tell us more about your thinking. What do you think about the regulatory challenges the company faces, for example? Spotify has filed a complaint against Apple in Europe on antitrust grounds. Elizabeth Warren has proposed ending Apple’s control over the App Store, which would impact the company’s strategy to increase its services businesses. Are these criticisms fair?”

WARREN BUFFETT: Well, again, I will tell you that all of the points you’ve made I’m aware of, and I like our Apple holdings very much. I mean, it is our largest holdings.

And actually, what hurts, in the case of Apple, is that the stock has gone up. You know, we’d much rather have the stock — and I’m not proposing anything be done about it — but we’d much rather have the stock at a lower price so we could buy more stock.

And importantly, if Apple — I mean, they authorized another 75 billion the other day — but let’s say they’re going to spend a hundred billion dollars in buying in their stock in the next three years. You know, it’s very simple. If they buy it at 200, they’re going to get 500 million shares. They’ve got 4 billion, 600 million out now. And so they’ll end up with 4.1 billion under that circumstance.

If they’re buying at 150, they buy in 667 million shares. And instead of owning what we would own in the first case, we’d now — the divisor would be less than 4 billion, and we’d own a greater percentage of it.

So, in effect, a major portion of earnings — at least possibly, it’s at least been authorized — will be spent in terms of increasing our ownership without us paying out a dime, which I love for a wonderful business.

And the recent development, when the stock has moved up substantially, actually hurts Berkshire over time. We’ll still do — In my opinion, we’ll do fine, but we’re not going to dissect our expectations about Apple, you know, for people who may be buying it against us tomorrow or something of the sort. We don’t give away investment advice on that for nothing.

But we have — all the things you’ve mentioned, obviously we know about, and we’ve got a whole bunch of other variables that we crank into it. And we like the fact that it’s our largest holding. Charlie?

CHARLIE MUNGER: Well, in my family, the people who have Apple phones, it’s the last thing they’ll give up. (Laughter)

2019年年会

上午场

1. 欢迎辞与芒格的“竞选活动”

巴菲特:谢谢。

早上好,欢迎来到伯克希尔·哈撒韦。

对于从外州赶来的各位,欢迎来到奥马哈。这座城市很高兴各位能来参加这场盛会。

对于从国外赶来的各位,欢迎来到美国。

所以,我们这里的人来自世界各地。我们还安排了一些溢出会议室来接待大家。我们先讲几句开场白,然后马上进入问答环节。

我们大约中午休息一个小时,然后回来继续问答,直到大约下午3点30分。之后我们会休会几分钟,接着正式召开会议。

我了解到,在隔壁房间,查理一直在搞一场小小的“竞选活动”。

我不知道你们有没有看到这些,这些是给大家准备的徽章——你们一直在问接班人的问题。查理想通过今天让大家投票来回答这个问题。所以,这个徽章上写着——这个写的是:“成熟,经验,何必屈就次优?投查理一票。”(笑)

不过,我已经任命了负责收票的监票人,所以我感觉非常安心。(笑)

2. 介绍伯克希尔董事

巴菲特:我想先做的第一件事——查理是我60年的搭档,是董事兼副董事长,我们共同做出重大决策。只不过我们一直没碰上什么重大决策。所以,(笑)我们——我们把他留着,等下一个重大决策出现时用。

不过今天在正式会议上,我们将选举14位董事,你们现在看到的就是其中两位。我想介绍一下将在下午3点45分的选票上出现的另外12位。

我会按字母顺序来。如果他们能站起来的话。请大家先忍住不要鼓掌,因为其中有些人比较敏感,要是别人得到的掌声比自己多会不高兴,(笑)所以——请等我介绍完之后,大家再看着这些董事们,是鼓掌还是不鼓掌,随你们的意。(笑)

那我们从我左边开始。格雷格·阿贝尔,他既是董事长也是董事。格雷格?对,哦,他在那儿呢。好,对。按字母顺序接下来是霍华德·巴菲特、史蒂夫·伯克、苏·德克尔、比尔·盖茨、桑迪·戈特斯曼——(掌声)——夏洛特·盖曼、阿吉特·贾因,他也是副董事长、汤姆·墨菲、罗恩·奥尔森、沃尔特·斯科特,以及梅丽尔·惠特默。现在大家可以鼓掌了。(掌声)

3. 伯克希尔第一季度业绩:请关注营业利润

巴菲特:今天早上,我们在网站上发布了季度报告,也就是必须提交给美国证监会(SEC)的10-Q报告。我们是在中部时间早上7点发布的。我们还同时发布了一份配套的新闻稿。

如果能把第一张幻灯片放出来——这些数字照例需要一些解释。正如我们在年报中提到的,新的美国通用会计准则(GAAP)要求我们将持有的证券按市值计价,并将任何未实现的收益计入我们的盈利中。

你们可以看到,我已经提醒过大家,这类做法会造成扭曲。而且,实际上2019年第一季度和2018年第一季度非常相似,我非常希望报纸不要出现这样的标题:说我们今年第一季度赚了216亿美元,而去年同期是亏损。

这些——利润表底线的数字将会变得完全反复无常,我担心的是,不是每个人都在学校学过会计,就算是很聪明的人,也不代表他们花过多少真正的时间去研究会计。

而我确实认为,这些利润表底线数字,特别是如果被媒体大肆渲染的话,很可能对我们的股东有害,而并非真正有帮助。所以我现在鼓励大家,也鼓励在场的所有媒体,把注意力放在我们所说的营业利润上,营业利润略有上升。至于任何一个具体期间的资本利得或损失,就不要去管它了。

当然,从长期来看,这些资本利得是极其重要的。我们过去获得过可观的资本利得;目前我们也有大量未实现的资本利得;我们预计未来还会有更多的资本利得。

它们是伯克希尔的重要组成部分,但在按季度或按年度来看时,它们完全没有任何预测价值或分析价值。我只是希望,不要有人在某个季度股市下跌时被误导,说什么“伯克希尔亏钱了”之类的话。这些规则被这样改动,实在是一种遗憾,但我们还是会照实披露。

不过我们也会加以解释,并且会尽最大努力让媒体理解,应该把重点放在营业利润上,这样我们才不会招来那些误以为第一季度股市上涨、伯克希尔就有什么巨额收益的股东。

关于这些数字,还有一个我应该指出的附注。这一点已经从我们早上7点提交的文件中被各大通讯社注意到了。

我们对卡夫亨氏(Kraft Heinz)采用权益法进行报告,我们持有其大约27%的股份。大多数股票,当你拿到股息时,那笔钱会计入我们的盈利账户,而它们未分配的利润不会影响我们。它们确实会以某种真实的方式影响我们,但不会在会计上体现出来。

我们是卡夫亨氏控股集团的一部分,所以我们不是报告股息,而是报告所谓的权益法收益。

卡夫亨氏尚未向美国证监会提交其2018年度的10-K年报。因此,他们也还没有公布2019年第一季度的盈利。通常情况下,我们会把我们所占份额的这部分盈利计入我们的报告,直到这个季度之前,我们每个季度都是这么做的。但因为我们没有拿到这些数字,所以这次我们就没有计入任何相关内容。

我们在第一季度收到了每股40美分——也就是1.3亿美元的股息,但这会冲减我们的持股成本基础,而不会体现在盈利里。所以这是一个不寻常的项目,我们在新闻稿中特别指出了这一点,我们自己的报告里也包含了这一点。

但今年这份报告里,关于卡夫亨氏的盈利,无论是正数还是负数都完全没有体现,而去年是有的。等我们拿到相关数字,自然会向大家报告。让我想想,除此之外还有什么要告诉大家的。

4. 伯克希尔为奥马哈总部签下20年租约

巴菲特:我想——哦对,我想跟大家提一下,凯威特公司(Kiewit Company)自1962年起——也就是57年来——一直是我们的房东,拥有伯克希尔总部所在的那栋大楼。

凯威特公司正在搬迁他们的总部,在这个过程中,也会对那栋大楼做一些处理。他们一如既往地非常慷慨,找到我们说:“你们希望签一份什么样的租约?既然我们要搬走了,而我们一直以来也都是这样,边走边商量着来解决这些事情的。”于是执掌凯威特的布鲁斯·格鲁科克说:“你们只管——你们自己定条款,想要什么样的都行。这样一来,不管这栋楼以后怎么处理,你们都不用担心。”

于是我本来打算就目前这块空间签一份十年的租约,但查理说:“十年对我来说可能已经够长了,不过”,他说他希望我考虑到这一点,签一份20年的。

所以——我们签下了一份20年的租约,我向大家坦白,我们几十年来一直只占用一整层楼,而新租约里安排了两层楼。所以我只是想让大家知道,你们的管理层正在稍微放松一点。(笑)

至于我们会不会把这两层楼都用满,那是另外一个问题了。但不管怎样,我们会拥有这块空间,我想对奥马哈说,我认为伯克希尔签下20年租约这件事,从长远来看对这座城市是非常好的消息。这——(掌声)好的。

5. 伯克希尔员工为年会齐心协力

巴菲特:现在我想跟大家讲讲,是谁让这一切成为可能。这完全是——这是一个土生土长的自家班底做出来的活动。

我们最初是几个人聚在国民保险公司(National Indemnity)的员工餐厅里开会,那是很多年前的事了。而我想我们今天很可能会再创下一个出席人数的纪录。昨天下午,5个小时里来了16,200人,这打破了此前的纪录,多了好几千人。

周二那天,内布拉斯加家具卖场(Nebraska Furniture Mart)做成了930万美元的生意。如果你们当中有人是做零售生意的,就会知道,这个数字对有些家具店来说,是它们一整年的营业额,而在奥马哈这个全美排名大概第50位左右、甚至可能还要靠后一点的市场,930万美元这个数字,我想大概超过了历史上任何一家家居用品店在一天之内做出的业绩。

我们有很多人在帮忙,几乎所有总部的员工都——他们什么活儿都愿意接。比如说,我们有一批来自国民保险公司的人跑过来,他们中有些人一直在做监票之类的工作。

就展览大厅而言,来自我们各家子公司的600多人,牺牲了一个周末赶来奥马哈,非常辛苦地工作,明天下午4点或4点半——应该说是今天下午4点或4点半——他们就要开始收拾东西打道回府了。他们来到这里,我昨天见到了他们所有人,个个都是非常非常开心、笑容满面的样子。要知道,他们一整年都辛苦工作,然后还赶来这里帮我们把这场年会办好。

最后,如果能打一束追光灯的话,我想梅利莎·夏皮罗应该就在这附近的某个地方——是她把整场活动都张罗起来的。我是说,我们——梅利莎,你在哪儿?(掌声)

梅利莎结婚前姓夏皮罗(Melissa Shapiro),后来她嫁给了一个也姓夏皮罗的人,所以她现在成了梅利莎·夏皮罗·夏皮罗。所以——(笑)不过这种事她能应付得来。她什么事都处理得好,从来不——完全不慌不乱,条理清楚,事事都能办妥。所有人跟她共事完之后都喜欢她。所以,我——能有机会和这样的人共事真是太棒了。

我觉得这是伯克希尔特有的一种品质。我想别的公司可能会雇一群专业人士来办这场股东大会,把一切都办得很专业。但我认为你没法——我认为你没法花钱买来你在展览大厅上看到的那种热情、活力和互相帮助的精神,你在大厅里见到的人、在奥马哈周围遇到的人身上都能感受到。他们真的非常高兴你们能来。

6. 问答环节开始

沃伦·巴菲特:好,接下来我想开始提问环节。我们还是按照近几年的方式来做。先从媒体组开始。他们收到了很多人发来的邮件——具体多少也许他们可以告诉大家——并挑选出了他们认为对伯克希尔股东最有帮助的问题。

雅虎已经连续好几年为这场会议做网络直播了,他们一直做得非常出色。

所以这场会议会同时以英语和普通话向外播出,我希望我们的结果——(笑)我希望我们的发言能翻译得顺畅一些。有时候我们连英语都说不利索。好了,我们先请卡罗尔·卢米斯提问,她是我认识了50年的朋友,不过从她要问的问题里你可绝对看不出来这一点。(笑)

卡罗尔·卢米斯:我先简单说几句,这是为了明年给我们发问题的人着想。大家常犯的错误大概有两类。一是不能发两部分或三部分的问题等等,我们需要的是单一部分的问题。另外一点是,所有问题都要跟伯克希尔有关,因为沃伦当初开始这个环节时说过,他希望股东们能通过这些问题对公司有更深入的了解。所以大家明年要记住这两点。

7. 芒格:“我预计我们在回购股票上会变得更宽松一些”

卡罗尔·卢米斯(《财富》杂志退休编辑):很多人——不少人——都写信问我关于股票回购的事。所以我第一个问题就选了这个。

这个问题来自沃德·库基(音译,Ward Cookie),他住在比利时,今天早上还就一季度报告给我发邮件。

他问道:“我的问题是关于你们回购伯克希尔股票的事。去年第三季度,你们花了将近10亿美元,以平均207美元的价格回购了伯克希尔B股。

“但之后从去年12月26日到今年4月11日这段时间里,股价在207美元以下徘徊了将近四个月。可你们即便手握1,120亿美元的巨额现金,购买的股票数量在我看来却非常有限。

“我的问题是,你们为什么没有回购更多股票?除非当时你们的雷达上正好有一笔800亿到900亿美元规模的收购在酝酿。”

沃伦·巴菲特:是的,这个问题——不管我们手上是1,000亿、2,000亿,还是500亿美元,都不会改变我们回购股票的做法。

我们回购股票——过去我们曾有一项把回购与账面价值挂钩的政策。但那早就——其实已经过时了。它并没有——

真正重要的是,只有当你认为以某个价格回购股票,会让剩下的股东在你回购之后那一刻比回购之前那一刻更值钱时,你才该去买——回购股份。

这就好比你在经营一家合伙企业,里面有三个合伙人,这家企业价值300万美元,其中一个合伙人跑来说:“我想把我在合伙企业里的那份卖给你,要110万美元”——我一开始说的是百万级别,那就继续用百万来算——你说:“算了吧。”如果他说“100万”,我们大概还是会说“算了吧”,除非——如果他说“90万”,我们就会接受,因为到那时,剩下的企业将价值210万美元,我们就变成两个所有者,我们的权益价值就会从100万涨到105万。

所以这其实是很简单的算术。大多数公司采用的回购计划,做法就是说:“我们打算花这么多钱。”这就好比说,你知道的,“我们打算买XYZ的股票,我们打算在这上面花这么多钱。”“我们打算收购一家公司。”“不管花多少钱我们都买。”

我们只会在认为股价低于其内在价值的保守估计时才买入股票。而这个内在价值并不是一个具体的点,在我心里它大概是一个区间,可能有个10%左右的浮动区间。查理心里也会有一个区间,大概也是10%左右。我们俩的估计不会完全一致,但会非常接近。有时候他估的会比我高一点,有时候会比我低一点。

但我们要确保,当我们回购股票时,那些没有卖出股票的人处境会比之前更好。这其实很简单。

今年第一季度,大家会看到我们买了价值超过10亿美元的股票,这跟我的雄心相比根本算不上什么。但这意味着,我们觉得买这个价位没问题,但并没有那么想买、垂涎欲滴的程度。

我们认为,我们在第一季度回购的股票,会让股东们——剩下的股东们——处境比不回购时更好。但我们不认为这种差别有多显著。

而你们也很容易看到这样的时期:如果我们认为股价比其价值低了大概25%或30%,而我们又没有其他更好的选择,那我们会愿意花非常大笔的钱去回购。

但在任何一个季度,我们都没有那种非花不可的野心,除非我们认为这样做能让你们的处境变得更好。查理?

查理·芒格:好吧,我预计我们在回购股票上会变得更宽松一些。(笑)

沃伦·巴菲特:我本来打算给你同等的时间发言的,结果——(笑)

8. BNSF可能会采用“精准调度铁路运输”模式

沃伦·巴菲特:好,乔恩·布兰特。

乔纳森·布兰特(Ruane, Cunniff & Goldfarb 研究分析师):你好,沃伦,你好,查理。一如既往,谢谢你们邀请我。

除伯灵顿北方(Burlington Northern)之外,北美每一家大型铁路公司都至少采用了“精准调度铁路运输”(precision-scheduled railroading)的部分做法,而且大体上都对其利润产生了良好的效果。

有人认为,点对点的调度服务和最少的中途转运,对资本回报率和客户服务都有好处。

也有人认为,精准调度铁路运输在准点率方面收效甚微,而且它的僵化做法已经危及了铁路公司与监管机构、客户之间原有的默契关系。

你和目前的BNSF管理层是否认为,现在是BNSF采用精准调度铁路运输这套打法的好时机?还是你更认同批评者的看法?

沃伦·巴菲特:是的,所谓的“精准调度铁路运输”,大概是一位名叫亨特·哈里森(Hunter Harrison)的人发明的。我记得当时他好像是在伊利诺伊中央铁路(Illinois Central Railroad)任职;有一本关于亨特的书出版了,他大概是一年前左右去世的。那本书描述了他在铁路运营上的做法。如果你对铁路感兴趣,这本书读起来很有意思。

后来他把这套方法带到了加拿大国家铁路(Canadian National,CN)。北美一共有六家大型铁路公司,他把这套方法带到了CN,做得非常成功。

而且实际上,比尔·盖茨大概是CN最大的持股人,我想他靠这只股票赚得相当不错。

后来,加拿大太平洋铁路(Canadian Pacific)成了一位维权投资者的目标,在那个过程中,他们请来了亨特加入,还带来了他的一位搭档基思·克里尔(Keith Creel),推行了一套类似的方案。现在CSX也发生了同样的事情。

这些公司都大幅改善了利润率,但在实施过程中,它们在客户服务方面也遇到了程度不等的困难。

不过我想说,我们一直在密切关注——联合太平洋(Union Pacific)正在采用某种经过修改的版本。但我们——凡是成功的做法,我们从不介意去模仿。我认为,通过观察这四家铁路公司,我们学到了不少东西。如果我们认为这样做既能更好地服务客户,又能在这个过程中提高效率,我们会采用我们所观察到的一切做法。

但我们不必今天或明天就这么做,不过我们确实需要找到一种方法,至少能达到、并且最好能超过现在的客户满意度,同时让我们的铁路运营更高效。而且越来越多的证据表明——从这四家铁路公司的行动中可以看出——我们确实能从他们的做法中学到一些东西。查理?

查理·芒格:唉,我看没什么人会对“不精准”的铁路运输感兴趣。(笑)

沃伦·巴菲特:好了,乔尼,查理这算是回答了你的问题吗?(笑)

乔纳森·布兰特:是的,谢谢。

9. BNSF正努力提高能源效率

沃伦·巴菲特:好。1号提问台,请我最右边的股东提问组提问。

观众:早上好。我叫比尔·莫耶,来自华盛顿州瓦雄岛。我是一个叫“Solutionary Rail Project(解决方案铁路项目)”团队的成员。

有意思的是,在美国,只有3.5%的货运价值是通过铁路运输的。伯克希尔·哈撒韦通过投资BNSF,在南北两条跨大陆铁路线上处于极为有利的位置,可以从公路上抢下更多的货运流量,把柴油从我们的社区里赶出去,同时还可以利用输电走廊来服务你们的伯克希尔可再生能源资产——你们显然对此非常自豪。

你们是否愿意和我们见面,看看一份提案,探讨如何利用你们的资产、通过公私合作把你们的铁路电气化,并开放这些走廊来实现可再生能源的未来?

巴菲特:不,我们——在液化天然气方面我们研究过很多东西。我是说,我们显然希望变得更节能,同时也希望整体上更高效。

我不确定你说的货运价值是怎么算的。你提到了3.5%,我不确定你用的分母是什么。

因为如果按吨英里计算运输量,铁路大约占美国的40%——我们说的不是本地配送之类的东西——但按铁路计算大约是40%。

而BNSF运送的吨英里数比任何其他运营商都多。我们运送了全美所有吨英里运输量的15%以上。

但如果拿卡车运输来说,比如在联运货运方面,我们在长途运输上极具竞争力,但运输距离越短,货运的灵活性优势就越明显,因为卡车可以到任何地方,而我们只有铁路。所以,这个比较关系会随着运输距离和其他因素而变化,但运输距离是一个巨大的因素。

我们一加仑柴油能运送500多吨英里的货物。这比卡车效率高得多。

所以,长途运输和重货运输会走向铁路,而我们也一直在努力提升我们在这方面的表现。

但如果要在发货方和收货方之间运送十英里、二十英里或三十英里的货物,那你是不会用铁路运的。

所以,我可以向你保证,我们一直在关注这些事情。

卡尔·艾斯就在——嗯,他现在可能就在这儿,他等下会去另一个房间——他负责经营铁路业务。你可以随时找他聊,但我没看到像你说的那种突破性变化。我确实看到我们在一年年地变得更高效。

而且很明显,如果无人驾驶卡车成为这个格局的一部分,情况就会向卡车运输倾斜。但在长途、重货运输方面——而且这类运输量很大——铁路承担的运量比任何其他运输方式都多。BNSF是其中的领头羊。查理?

芒格:嗯,从长远来看,提问者是站在天使那一边的。迟早我们会让铁路更加电气化。我想这会由格雷格(阿贝尔)来决定什么时候实现。

巴菲特:是的。我们都在研究这项技术,但是——

如果你看数据的话,我们比十年前、二十年前、三十年前要高效得多。不过——

有一个很有意思的数字,我记得二战刚结束后,当时全国大概有1.4亿人口,相对于我们现在的3.3亿,也就是说当时人口是现在的40%。当时铁路行业雇用了超过150万人。而现在不到20万人,却运送着多得多的货物。

当然,客运方面有些变化。但铁路的效率——以及安全性——相比二战刚结束后那会儿已经有了巨大的提升。查理,还有什么要补充的吗?

芒格:没有了。

10. 犯下重大错误的银行首席执行官应当失去他全部的身家

巴菲特:好,贝姬?

贝姬·奎克(CNBC):这个问题来自迈克·赫贝尔。他说:“明星表现投资俱乐部有30位合伙人,都是现役或退休的旧金山警察。我们的几位成员曾在反欺诈部门工作,他们常说,富国银行员工多年来的欺诈行为,本应让好几十人被判入狱,可富国银行却只是支付民事罚款,然后换换管理层。

“作为伯克希尔骄傲的股东,我们无法理解,相比巴菲特先生多年前对所罗门不当行为的强烈公开谴责,他这次为何相对沉默。为什么这么安静?”

巴菲特:是的,我想这么说。这个问题——(掌声)——在我看来,尽管我没有读过任何内部报告之类的东西——但在我看来,富国银行在他们的激励机制设计上犯了一些大错误。正如查理常说的,没有什么比激励更有效了,但激励也可能激励出错误的行为。我在很多地方都见过这种情况。富国银行显然也存在这种情况。

有意思的是,就他们开设的那些虚假账户而言——差不多有几百万个——这些账户里没有任何余额,根本不可能给富国银行带来利润。所以,你可以激励出一些很疯狂的事情来。

问题在于——我确信——虽然我确实完全没有任何内部信息——但当你发现一个问题时,你必须采取行动。我想这可能就是富国银行犯错的地方。

他们在所罗门公司也犯过这样的错。我是说,约翰·古特弗罗因德绝不会在政府那儿耍花招。他是所罗门公司1991年的首席执行官。他绝不会像那个债券交易员那样,在联邦政府关于国债竞标的规则上耍手段。

但是当他听说这件事时,他没有立即通知美联储。他大约在四月下旬听说了此事,而五月十五日,又一场国债拍卖到来了。保罗·莫泽又干了一次此前干过的事,操纵了那场拍卖。

到了这个地步——约翰·古特弗罗因德——你知道的,所罗门公司的命运从那一刻起就一路走向下坡了。因为,本质上,他听说了一个纵火狂的事,却还让他继续拿着那盒火柴。

而在富国银行,据我所知,在事情被彻底曝光的前一两年,《洛杉矶时报》曾有一篇报道,而,你知道,有人对那篇报道置之不理。

多年来,查理一直在这件事上敲打我,因为我们在伯克希尔有39万名员工,我可以向你保证,他们当中有些人现在就在做错事。你不可能拥有一座39万人口的城市,却不需要警察或法院系统。总有人不守规矩。你可能会激励出错误的行为。当这种情况发生时,你必须采取行动。

富国银行近年来已经成了头号典型案例。但如果你回顾几年前,你几乎可以一路数下去——有相当长一份银行行为不端的名单。而他们——我不想说——我不了解富国银行的具体情况——但我确实曾在年报里写过,如果他们给很多人支付高薪,他们会谈论道德风险问题。

富国银行的股东付出了代价。花旗集团的股东付出了代价。高盛的股东、美国银行的股东,他们付出了数十亿、数十亿美元,而他们并没有实施那些行为。当然,也确实没有人真的入狱——没有判刑坐牢。这一点令人愤怒。

但这件事教给大家的教训并不是政府救助了你,因为政府最终拿回了它的钱,而是各家银行的股东付出了数以百亿计的美元代价。

对于经营企业的人,我没有什么建议可给,除了这一条:当你发现某件事正导致糟糕的结果或糟糕的行为时,你知道的,如果你是最高负责人,你必须迅速采取行动。

这也是我们设有举报热线的原因。这也是为什么当我们收到某些匿名信时,我们会把它们转交给审计委员会或外部调查人员。

我可以向你保证,在未来一年、五年、十年、五十年里,伯克希尔一定会有人做错事。你不可能拥有39万名员工——这也是我这份工作里始终让我担心的一件事——因为我必须听到这些事情,而当我听到时,我必须采取行动。查理?

芒格:嗯,我不认为人们应该因为诚实的判断失误而坐牢。丢掉工作已经够糟糕的了。而我也不认为那些高层管理人员中有谁是蓄意作恶。我只是——我们说的是诚实的判断失误。

而我甚至不认为(富国银行前首席执行官)蒂姆·斯隆犯过什么诚实的判断失误,我只是觉得他是一个意外的牺牲品,却承受了不该承受的麻烦。我倒希望蒂姆·斯隆还在那个位置上。

巴菲特:是的,没有证据表明他做错了什么事。但他接下了那份工作——在那份工作里,他基本上就要成为各种调查的活靶子。

而理所应当地,富国银行做的每一件事都应该被彻查。所有银行都应该如此。我是说,它们得到了政府担保,接受了数万亿美元的存款。它们能做到这一点,基本上是因为有联邦存款保险公司(FDIC)撑腰。如果它们滥用这一点,就应该付出代价。

如果有人做了类似保罗·莫泽在所罗门公司干的那种事,他们就应该坐牢。保罗·莫泽只坐了四个月牢。但如果你违反了法律,就应该被起诉。

如果你做了很多愚蠢的事,我希望在这种情况下,那些首席执行官们不会带着那么丰厚的财富全身而退。但人总会做蠢事的。(掌声)

我其实提过一个建议——我想这可能还写进过某一期年报里。我提议,如果一家银行沦落到需要政府援助的地步,那么原则上,负有责任的首席执行官应该失去他本人以及他配偶的全部身家。如果在这种情况下他不想干这份工作了,你知道的(掌声)

我认为——我认为他们应该去追查董事们过去五年——我记得我提议过——所有他们拿到的东西。

但买单的是股东。我是说,如果我们持有富国银行9%的股份,不管这花了多少钱,其中9%都是我们承担的。而且这很难直接归因。

顺便说一句,有件事你应该知道,联邦存款保险公司(FDIC)——我记得是1934年1月1日成立的——是新政(New Deal)的一项提案。

而联邦存款保险公司没有花美国政府一分钱。它现在大约有1,000亿美元。这些钱全部是各家银行注入的。而这笔钱已经覆盖了成百上千家金融机构的所有损失。

我觉得大家的印象是政府的担保拯救了银行,但实际上并不是政府的钱救了银行。作为一个行业,银行的钱不仅覆盖了每一笔损失,还额外积累了1,000亿美元,这也是为什么联邦存款保险公司的费率现在正在下降。此前费率一直处于高位,对特大型银行的费率更高。

当你听到所有那些关于银行的说法——那些政治性的说法——银行业并没有花联邦政府一分钱。确实发生过很多本不该发生的事情。而我认为,现在这类事情比2008、2009年之前那段时期要少得多。但将来还是会有一些银行犯下大错。查理?

芒格:我没什么要补充的。

11.“如果价格合适,我们会花很多钱”回购股票

巴菲特:好的。巴克莱的杰伊·盖尔布(Jay Gelb)。巴克莱刚经历了一场某种意义上的代理权之争,是吧?

杰伊·盖尔布(巴克莱保险分析师):没错,沃伦。(笑)

我还有一个关于伯克希尔·哈撒韦的问题——抱歉——是关于股票回购的问题。

沃伦,在最近《金融时报》的一篇文章中,你被引述说,公司可能会有一天回购多达1,000亿美元的股票,这大约相当于伯克希尔目前市值的20%。你是怎么得出这个1,000亿美元数字的?你预计这会在多长时间内发生?

巴菲特:是的。我大概是在被问到这个问题的三秒钟内想出这个1,000亿美元的数字的。(笑)

这是一个不错的整数,我们也做得到。如果股价合适的话,我们是愿意这么做的——我们有足够的钱买回1,000亿美元的股票。

而且请记住,如果我们要回购1,000亿美元的股票,那很可能意味着公司当时的市值并不是5,000亿美元。所以,这笔钱买到的可能远远超过20%。

我们会花很多钱。我们参与过一些公司,它们的股份数量随着时间推移减少了70%或80%。我们喜欢以折价买入股票这个想法。

我们确实认为,如果我们要从作为合伙人的股东那里回购股票,而且我们认为价格便宜,那我们就应该非常确保他们掌握了足够的信息,能够评估自己所持有的东西。

我是说,这就好比我们有一个合伙企业,如果有三个合伙人,其中两个决定以某种方式把第三个人排挤在外——比如向他们知道而第三方不知道的重要信息封锁——那就不好了。

所以,我们的信息披露非常重要的一点是,要和我给我的姐妹们提供的披露是同一种披露——她们是想象中的——不,她们不是想象中的——她们就是我每年撰写年报时所面向的那些股东。

因为我确实认为,如果你要卖出你的股票,你应该拥有和我、和查理一样重要、一样可获取的信息。

但我们会——如果我们的股票相对于内在价值变得便宜,我们不会犹豫。

我们很可能没办法在很短的时间内买这么多。但我们确实愿意花1,000亿美元。查理?

芒格:我觉得等到情况变得非常明显的时候,我们会做得非常好。(笑)

巴菲特:让我把这话弄清楚。你到底说了什么?

芒格:等到情况变得非常明显的时候,我们会做得非常好。

巴菲特:哦,是的。我就是希望你说的是这个。(笑)

是的,我们会在这方面做得很好。我们做决断从不含糊。我们不常说“好”。但如果事情很明显——我是说,杰伊,假如你我是合伙人,我们的生意值一百万美元,你说愿意以30万美元把你那一半卖给我,你很快就能拿到你的30万美元。

12.在一家油源丰富的猎鸭俱乐部买一股

巴菲特:好,二号台。

观众:早上好。我叫帕特里克·多纳休(Patrick Donahue),来自明尼苏达州伊登普雷里(Eden Prairie),今天和我十岁的女儿布鲁克·多纳休(Brooke Donahue)一起来的。

观众:你好,沃伦。你好,查理。

巴菲特:你好。是布鲁克吧?

观众:是的。

巴菲特:好的。

观众:首先,我是克莱顿大学(Creighton University)引以为荣的毕业生。我要亲自向您道谢,感谢您多年来一直前来分享您的见解。自我1999年毕业以来,来参加年度股东大会已经成了一个传统,谢谢您带给我一生的回忆。

巴菲特:谢谢你。(掌声)

观众:布鲁克是一位自豪的伯克希尔股东,她读过股东信,对过去做过的一些投资有些问题。她还就她觉得非常有意思的事情发表过一些有趣的看法。

所以我们俩想问你们的问题是:除了伯克希尔·哈撒韦之外,你们做过的最有意思或最好玩的个人投资是什么?(笑)

巴菲特:嗯,当你从中赚了很多钱的时候,它们总是更好玩一些。(笑)

嗯,有一次,我买了一股Atled公司的股票。拼写是A-T-L-E-D。Atled一共有98股流通在外,我买了一股。这可不是你们所说的流动性好的证券。(笑)

而Atled这个词恰好是把“delta”反过来拼写。圣路易斯的一百个人每人凑了50美元或100美元左右,在路易斯安那州组建了一个猎鸭俱乐部,并在那里买了一些地。

其中两个人没能凑齐——本来是一百个人——两个人没能履行凑齐一百美元的义务——所以最终发行在外的是98股。他们跑到路易斯安那,打了一些鸭子。

但显然有人开枪——朝地里放了几枪,结果石油喷了出来。于是——(笑)——那些三角洲猎鸭俱乐部(Delta duck club)的股份——我想这个三角洲猎鸭俱乐部的油田至今仍在生产。我在40年前以每股29,200美元买入了这只股票。

那时它账上有那么多现金,而且产量很大,结果他们把它卖掉了。如果他们留着不卖,那只股票现在可能每股值两三百万美元,但他们把它卖给了另一家石油公司。

那确实——那是最有意思的——

最后,如果能给个镜头的话,我想梅利莎·夏皮罗应该就在附近——是她在打理这一切。我是说,我们——梅利莎,你在哪儿?(掌声)

梅利莎结婚前姓夏皮罗,后来她嫁给了一个也姓夏皮罗的人,所以现在她叫梅利莎·夏皮罗·夏皮罗。所以——(笑)不过这种事她都能应付。她什么都管,而且从来不——完全不慌不忙。做事条理分明。所有事情都能办妥。大家跟她共事之后都很喜欢她。所以,我——能有机会跟这样的人一起共事真是太好了。

我认为这是伯克希尔身上的一种特质。我想如果换成别人,可能会雇一个团队来操办这场大会,搞得非常专业之类的。但我不认为你能买到——我不认为你能用钱买到你在展览大厅里看到的那种热情、活力,以及那种愿意帮助身边人的感觉,你在大厅里遇到的人身上会看到这一点,你在奥马哈遇到的人身上也会看到这一点。他们非常非常高兴你们能来。

6. 问答环节开始

沃伦·巴菲特:好了,接下来我想开始提问环节。我们还是照最近几年的方式来。先从新闻组开始。他们收到了非常多人发来的邮件——具体有多少也许他们可以告诉大家——然后挑选出他们认为对伯克希尔股东最有用的问题。

雅虎已经为我们做了好几年的网络直播,他们一直做得非常出色。

所以,这场会议将同时以英语和普通话播出,我希望我们说的内容翻译得不错,或者说我们的评论能翻译得好一些。(笑)有时候我们连英语本身都说得不太顺。不过我们现在开始——先请卡罗尔·卢米斯,我认识她已经50年的朋友,提问,不过从她要问的问题里你绝对看不出这一点。(笑)

卡罗尔·卢米斯:我先简单说几句——这是为了明年给我们发问题的人着想。大家常犯的错误有两类。一是不能发两部分或三部分之类的问题,我们需要的是单一的问题。另一点是,所有问题都需要跟伯克希尔有关,因为沃伦当初开始这个环节时说过,他希望股东能通过这些问题对公司有更深入的了解。所以明年大家提问时请记住这两点。

7. 芒格:「我预计我们回购股票会变得更宽松一些」

卡罗尔·卢米斯(《财富》杂志退休编辑):很多人——相当多的人——给我写信问股票回购的事。所以,我第一个问题就选了这个。

这个问题是沃德·库基(音译)提出的,他住在比利时,今天早上还在就第一季度报告给我发邮件。

他问道:「我的问题跟你们回购伯克希尔股票有关。去年第三季度,你们花了将近10亿美元,以平均207美元的价格回购伯克希尔B股。

「但后来在12月26日到4月11日这段时间里,股价在207美元以下徘徊了差不多四个月。可你们回购的数量,在我看来非常有限,尽管你们手头坐拥1,120亿美元的巨额资金。

「我的问题是,你们为什么没有回购更多股票?除非当时你们雷达上正盯着一笔大约800亿到900亿美元的收购。」

沃伦·巴菲特:嗯,这个问题——不管我们手头有1,000亿还是2,000亿美元——或者500亿美元——都不会改变我们回购股票的做法。

我们回购股票——过去我们曾有一项与账面价值挂钩的政策。但那已经——确实已经过时了。它并不——

真正的原则是,只有当你认为以某个价格回购,会让留下来的股东比回购前更值钱的时候,才应该回购股票。

这就好比你在经营一家合伙企业,里面有三个合伙人,企业价值300万美元,其中一个合伙人来找你说:「我想让你以100万美元买回我的那份合伙权益」——我一开始说的是百万级别,那就继续用百万来说——「110万美元行吗?」我们会说:「算了吧。」如果他说「100万美元」,我们大概还是会说「算了吧」,除非——如果他说「90万美元」,我们就会接受,因为那样一来,剩下的企业就值210万美元,而我们还剩两个所有者,我们对企业价值的权益就从100万美元变成了105万美元。

所以,这就是很简单的算术。大多数公司采用回购计划时,只是说:「我们打算花这么多钱。」这就好比说:「我们打算买入XYZ的股票,打算在这上面花这么多钱。」「我们打算收购一家公司。」「我们打算不惜一切代价把它买下来。」

我们只会在认为股价低于其内在价值的保守估计时才会买入股票。而内在价值并不是一个确切的点,在我心目中它大概是一个区间,可能有大约10%的浮动幅度。查理心里也会有一个区间,大概也是10%左右。我们俩的估值不会完全一致,但会非常接近。有时候他估的会比我高一点,有时候会比我低一点。

但我们要确保,当我们回购股票时,那些没有卖出股票的人,处境会比回购之前更好。这道理很简单。

今年第一季度,大家会看到我们买入了超过10亿美元的股票,这跟我的雄心相比根本算不上什么。但这意味着,我们觉得买这些股票没问题,但也没有到垂涎欲滴的地步。

我们认为,我们在第一季度回购的股票,让股东——留下来的股东——处境比我们不回购时更好。但我们不认为这个差别有多显著。

你们会看到——你们很容易会看到这样的时期:如果我们认为股价比其价值低25%或30%,而我们又没有别的更好的选择,我们会动用非常大笔的资金去买。

但在任何一个季度,我们都没有非要花掉一分钱的野心,除非我们认为这样做会让大家的处境变得更好。查理?

查理·芒格:嗯,我预计我们回购股票会变得更宽松一些。(笑)

沃伦·巴菲特:我本来想给你同等的发言时间,可是——(笑)

8. BNSF可能采用「精准调度铁路运营」

沃伦·巴菲特:好,乔恩·布兰特。

乔纳森·布兰特(鲁安、坎尼夫暨戈德法布公司研究分析师):你好,沃伦、查理。一如既往,谢谢你们邀请我。

除了伯灵顿北方以外,北美所有主要铁路公司都已经采用了至少部分精准调度铁路运营的做法,而且总体上对利润产生了良好的效果。

有人认为,点对点的调度服务、尽量减少中途编组换挂,对资本回报和客户服务都有好处。

也有人认为,精准调度铁路对准点率几乎没有帮助,而且其僵化性损害了铁路公司与监管机构和客户之间原有的默契。

你和现任BNSF管理层是否认为,BNSF现在适合采用精准调度铁路的这套打法?还是你更认同批评者的看法?

沃伦·巴菲特:是的,所谓的精准调度铁路,大概是一个叫亨特·哈里森的人发明的。我记得当时他好像在伊利诺伊中央铁路公司;后来出了一本关于亨特的书,他大概是一年前左右去世的。这本书讲述了他从事铁路运营的方式方法。如果你对铁路运营感兴趣,这本书读起来很有意思。

他后来把这套方法带到了加拿大国家铁路,也就是CN。北美有六大铁路公司,他把这套方法带到了CN,而且非常成功。

事实上,比尔·盖茨可能是CN最大的持股人,我想他靠这只股票赚得相当不错。

后来,加拿大太平洋铁路成了一位维权投资者的目标,在他们推进的过程中,他们请来了亨特加入,还带来了一位同事基思·克里尔——他们推行了一套类似的方案。现在CSX也发生了同样的事情。

所有这些公司的利润率都得到了大幅提升,不过在实施过程中,它们在客户服务方面遇到的困难程度各不相同。

不过我要说,我们一直在密切关注——联合太平洋正在采用一种经过一定修改的版本。但是——我们从不排斥模仿任何行之有效的做法。我认为,通过观察这四家铁路公司,我们已经学到了不少东西,而且我们会——如果我们认为这样能更好地服务客户,同时提高效率,我们就会采用我们所观察到的做法。

我们不必今天或明天就动手,但我们确实需要找到一种至少不逊色、最好还更胜一筹的方式来提升客户满意度,同时让我们的铁路更高效。而且越来越多的迹象表明——从这另外四家铁路公司的行动来看——越来越多的迹象表明,我们能从他们的做法中学到一些东西。查理?

查理·芒格:嗯,我怀疑没有人会对「不精准」的铁路运营感兴趣。(笑)

沃伦·巴菲特:好了,乔尼,查理算是回答了你的问题吗?(笑)

乔纳森·布兰特:是的,谢谢。

9. BNSF正努力提高能源效率

我们做不到那样。但是——我们不希望股票被明显低估或明显高估。而在高估这一点上,我们大概是独一无二的。但我们不希望那样。

我不希望股票以其真实价值的两倍出售,因为那样我会让大家失望,你懂的。我是说,我们没法让它——没有什么神奇公式能让一只价格远超其价值的股票配得上那个价格。

从商业角度讲,如果股票卖得很便宜,我们在回购时得喜欢这笔买卖才行。

但理想情况下,我们希望股票的交易价格大致处在其内在业务价值的区间内。我们完全不想以任何方式炒作它,也完全不想为了能便宜回购而压低它。但市场的本质就是,事物会被高估,也会被低估。而如果它被低估了,我们会加以利用。

16. 我们欢迎变化,但不会永远都能适应它

沃伦·巴菲特:好,3号台。

观众:你好,查理·芒格和沃伦·巴菲特,(听不清)。我叫Terry(音译),来自上海的(听不清),公司的目标是抓住这个时代最好的投资机会。

所以,我的问题是,众所周知,5G要来了。据说所有行业的模式都会在5G时代受到挑战。所以,如果(听不清)想在这个时代抓住最好的投资机会,我们应该掌握的核心能力是什么?谢谢。

沃伦·巴菲特:嗯,伯克希尔最顶层是没有什么核心能力的。(笑)

会涉及5G相关发展、或者这个世界正在发生的各种各样其他事情的子公司——你知道的,比如液化天然气在铁路上的应用,或者所有那些类似的问题——我们在那些业务里有比我们更懂得多的人。

我们依靠我们的经理人去预判他们各自业务领域即将发生的变化。有时他们会跟我们谈起这些。但我们不是在总部集中统一处理这些事情的。

查理,你想补充点什么吗?

你知道什么关于5G的事情是我不知道的吗?嗯,你大概对5G了解得比我多。

查理·芒格:不,我对5G知道得非常少。

但我确实对中国略知一二。而且我们在中国买过东西。我猜我们还会再买。(笑)

沃伦·巴菲特:是的。但我是说,我们基本上想要拥有一批——而且我们确实拥有一批——精通自己业务的经理人。

我是说,你看到有材料显示BNSF、伯克希尔哈撒韦能源和路博润都对此有所察觉。那些人了解自己的业务。他们知道可能会发生哪些变化。

有时候,他们会发现彼此业务之间可以合作的地方。但我们不会试图从总部去指挥这些事。

这在某些时候可能意味着——可能存在某些弱点。但我认为,总的来说,这对伯克希尔是极大的好处。

在很大程度上,我们的经理人拥有自己的业务。我们希望他们有一种主人翁意识。我们不希望他们被淹没在某个庞大的企业集团里,凡事都要听命于某个小组,而那个小组又是另一个大组下面的子组。

我可以给你讲几个我们收购的公司在这类运营方式下经历的恐怖故事。

这个世界将以剧烈的方式发生变化。想想在我们经营伯克希尔的这54年里,世界已经变化了多少。其中一些变化伤害了我们。

它们伤害了我们的纺织业务。伤害了我们的鞋业。伤害了我们的百货商店业务。伤害了我们的贸易印花业务。这些都是这家公司创立时的业务。但我们确实会调整。而且我们如今整体上拥有一批非常好的业务。

我们有一些业务实际上会被这个世界正在发生的事情摧毁。但那——我仍然是一个不折不扣的资本主义者。我相信那是件好事,只是你必须做出改变。

1800年时,我们有80%的人口在农场工作。如果没有发生大量的变化,而你还需要全国80%的人口去生产我们所需要的粮食和棉花,我们就会有一个完全不同的社会。

所以,我们欢迎变化。我们当然希望拥有能够预判并适应变化的经理人。但有时候,我们会判断错误。那些业务就会枯萎并消亡。而我们最好把钱用到别的地方去。查理?好,卡罗尔。

查理,你最近都没吃花生脆糖了,你知道吧。(笑)

17. 卡夫亨氏是一门好生意,但我们买贵了

卡罗尔·卢米斯:这个问题来自德国慕尼黑的Vincent James。“关于卡夫亨氏最近的减值有很多报道。你曾被引述说,你承认伯克希尔为卡夫亨氏付得太多了。显然,各大零售连锁店正在更积极地开发自有品牌。

“此外,亚马逊已宣布打算开设杂货店,正如贝索斯先生常说的那样,‘你的利润就是我的机会。’与卡夫亨氏更相关的根本问题或许是,3G所奉行的大品牌和零基预算方式,在消费食品领域究竟是否合适,是否站得住脚。

“换句话说,传统消费品品牌整体上、以及卡夫亨氏具体而言,在未来是否还会拥有护城河?我的问题是,消费食品市场不断变化的动态,在多大程度上改变了你对卡夫亨氏长期潜力的看法?”

沃伦·巴菲特:是的,其实,我说的是,我们为亨氏——我是说卡夫——抱歉——交易中亨氏那部分,付得太多了;在我们最初大约持有亨氏一半股权的时候,我们付出的价格是合适的。而且我们做得确实不错。我们赎回了一些优先股,等等。

我们为卡夫付的钱太多了。在某种程度上,是我们自己的行动推高了那个价格。

现在,卡夫亨氏这门生意的利润——我们非常、非常、非常粗略地说,我不是在做预测——但在70亿有形资产上有60亿的税前利润,这是一门了不起的生意。但你可能为一门了不起的生意付出过高的价格。

我们收购了喜诗糖果。事后证明,那是一笔很棒的收购。我们本可以多付一些钱。但存在某个价格,在那个价格上,即便是喜诗糖果,我们买了也不会成功。所以,这门生意本身并不知道你为它付了多少钱。

我是说,它会按照自身的基本面去赚钱。而我们为卡夫亨氏中卡夫那部分付得太多了。

另外,相较于此前的经营方式,这些业务的盈利能力基本上是有所改善的。

但你说得很对,亚马逊自己已经成了一个品牌。好市多的Kirkland,是一个390亿美元的品牌。整个卡夫亨氏是260亿美元。而且——就亨氏这一边来说——它已经存在150年了。它的产品投入了数十亿、数十亿、又数十亿美元的广告费用。而且它们通过成千上万个销售网点销售。

而这里有像好市多这样的公司,创立了一个叫Kirkland的品牌。它的业务规模达到390亿美元,几乎超过了任何一家食品公司。而且这个品牌可以从一种产品延伸到另一种产品,如果一个品牌能够延伸,那是很了不起的。我是说,可口可乐把它从可乐延伸到樱桃味可乐、无糖可乐等等。

但要有一个真正能够延伸的品牌——而Kirkland的业务量比可口可乐还大。而且Kirkland只通过大约775家门店经营,在好市多他们把这些门店叫做仓储店。而可口可乐是通过数百万个分销网点。

所以,品牌——零售商和品牌之间,一直在争夺谁能在把产品推向消费者的过程中占据上风。

毫无疑问,在我看来,零售商相对于品牌的地位,在全世界范围内差异极大。在不同国家,软饮料中自有品牌的占比甚至可能达到35%、乃至40%。而在美国,从来没有接近过那个比例。所以,情况差异很大。

但基本上,零售商——某些零售商——整个零售体系——已经获得了一些话语权。尤其是在亚马逊、沃尔玛以及它们所引发的反应,还有好市多——以及Aldi和我能叫得出名字的其他一些公司——相对于品牌而言,都获得了更大的话语权。

卡夫亨氏在经营层面依然做得非常好。但我们付的钱太多了。如果我们当初付500亿美元,你知道的,那就会是一门完全不同的生意了。它赚的钱还是一样多。

你可以通过付出过高的价格,把任何一笔投资变成一笔糟糕的交易。你做不到的是,通过付出很少的钱,把任何一笔投资变成一笔好交易——这在某种程度上正是我当初进入这个世界时的起点。

但买入那些走下坡路、处境不佳但价格便宜的“烟蒂股”,已经不是我们现在会做的事了。我们努力以合理的价格买入好公司。而我们在卡夫亨氏交易中卡夫的部分犯了个错误。查理?

芒格:嗯,两笔交易里一笔做得很出色,另一笔不那么理想,这也不算什么悲剧,这种事总会发生。

巴菲特:说到降低成本——你知道,总会犯些错误,当你手上有一些地方,正在重组,想用同样数量的人做更多的生意的时候。

我们喜欢一开始就买入运营效率高的企业。卡夫亨氏的管理层——运营——相较目前的管理层整体上是有所改善的。但就卡夫那部分而言,我们出的价太高了。至于亨氏那部分,我们出的价格是合适的。

18. 互联网竞争对伯克希尔家具零售业务的影响

巴菲特:乔纳森?

乔纳森·布兰特:像Wayfair这样的互联网家具零售商,看起来愿意为获取客户而承受巨大的当期亏损,希望能把这些客户转化为忠实的在线购物者。

我一直在想,这种颠覆性的竞争会对我们像内布拉斯加家具城这样的家居零售业务的盈利产生什么影响。

如果我们不得不更多地转向线上模式,我们是否需要投入更多花费来留住顾客,却得不到相应的销售额增长?第一季度家居用品业务利润的大幅下滑,或许说明竞争加剧带来的影响正在扩大。

您认为Wayfair那种先客户、后利润的模式是不可持续的吗?还是您认为我们的家具业务利润很可能会永久性地低于过去的水平?

巴菲特:我觉得家居用品这块——目前还没有定论,那些规模增长很快但仍在亏损的运营,长期来看会做得怎么样,现在还说不准。

确实,在目前的市场里,部分是因为一些成功案例,最显著的比如亚马逊过去的表现,投资者愿意容忍亏损,只要销售额在增长,并寄望未来会有更好的日子。

我们家具业务的线上销售占比相当可观,这可能会让你感到意外。我们在奥马哈的线上占比是最高的。

有意思的是——我不会给你确切数字,但这个数字不小——我们有相当大的线上销售额,但其中很大一部分,是顾客到店自提的,也就是说他们在网上向我们下单,但他们似乎完全不介意——他们并不是非这样不可——但他们会选择到店自提。

所以你知道,你会了解到顾客的喜好,就像人们在快餐行业了解到的那样,人们喜欢开车经过得来速买很多食物,他们不想下车走进店里。我们是在这个过程中不断了解顾客行为的。

不过我们确实做到了——就在周二,内布拉斯加家具城做了920万,或者说930万的盈利性销售额。而我记得这家公司实收资本是2500美元。而且我认为之后再没有追加过。所以,到目前为止运转得还不错。

第一季度——这很有意思——我们四家家具业务的第一季度都表现疲软。

但经济中还有其他一些方面——比如说,就整体住宅建筑而言——它明显低于你本该预期的水平,考虑到我们从2008-09年那段时期以来的复苏情况。我是说,如果你看独栋住宅建设,这个模式已经更多地转向了人们住公寓租房。

我记得(自有住房率)从69点几个百分点,一直降到63%。现在稍微反弹了一点。但人们建房子——或者说搬进独栋住宅的速度,并没有我预想的那么快,考虑到2008、09年之前的数据,考虑到我们经历的这波复苏,也考虑到现在资金成本这么低。这对我们的家具店也产生了一定影响。

但我认为我们的家具业务做得很好,不仅是内布拉斯加家具城,其他几家家具业务也是。至于这些模式长期能不能行得通,还有待观察。

但我觉得,你知道,它们有相当合理的机会。有些事情——我们正在了解到,人们会把一些以前总要去商场或实体零售店买的东西,改成在网上买。而有些则行不通。查理?

芒格:我认为我们会比大多数家具零售商做得更好。

巴菲特:我觉得总体上这是肯定的,肯定的。但我们那边确实有一些不错的业务。

但我们不想变成网上业务的展示厅,让人们跑来这儿转一圈看看,然后跑去别的地方下单。所以我们必须定出合适的价格。而在家具城,我们这方面做得不错。

19. 养老基金应避开“另类”投资

巴菲特:4号台。

观众:沃伦和查理,我叫Brent Muio,来自加拿大温尼伯。

首先,感谢你们投入这么多时间和精力做教育。因为你们的努力,我成了一个更好的投资者。但更重要的是,我成了一个更好的伴侣、朋友、儿子、兄弟,而且很快就要初为人父了。

没有什么比这些关系更重要了。你们愿意把自己的经验和智慧传授出来,让我的生活变得更好。

我进入金融行业的路子并不寻常。我做了12年工程师,两年前才开始从事金融工作,供职于Civil Service Superannuation Board,这是温尼伯一家规模70亿美元的公共养老基金。

我从事另类投资工作,包括基础设施、私募股权和私人信贷。我每天上班都清楚地知道,我在那里是为了让这个基金现在和未来的受益人——那些辛勤工作的人——受益。

和大多数资产类别一样,另类投资的购买倍数也在上升。这些资产中越来越多是靠借来的钱融资的。而这些债务的条款和契约条件基本上形同虚设。

考虑到这一点,也考虑到这些流动性差的封闭式基金所受到的种种限制,请谈谈您对私募类另类投资的看法、它们对公共养老基金的现实意义,以及您对长期回报预期的看法。

巴菲特:是这样,如果你把普通股投资加上杠杆,并且想出办法能扛得住——万一市场出现任何回调都能撑得住——那你显然会获得非常不错的回报。

我曾经指出,在我的投资生涯里,如果一个指数基金能做到11%,那么想象一下,要是你在此基础上加了50%的杠杆,不管当时的利率是多少,你会做得多好。

所以,对一家企业的杠杆投资,在很多时候会跑赢对一家好企业的无杠杆投资。但正如你指出的,保护债权人的契约条款在这个行业里确实已经大大弱化了。当然,你们也一直处在一个企业估值上涨的市场里,而且经历了一段低利率时期。所以,这对这个行业来说是段非常好的时光。

我个人的看法是,如果你拿无杠杆的回报去和无杠杆的普通股回报相比,我不认为今天所购买、所推销的这些东西会有好的表现。

但如果你能借到钱,如果你能买到收益率7%或8%的资产,而你能以4%或5%的成本借到足够的钱,又不用满足什么契约条款,那你肯定会遇到一些破产的情况。但在很多情况下,你也会取得更好的结果。

这完全不是我们感兴趣的东西。我们不会给伯克希尔加杠杆。要是我们这些年一直给伯克希尔加杠杆,我们显然会赚到多得多的钱。

但查理和我,大概都见过一些智商非常高的人——真正智商高得出奇的人——被杠杆毁掉。我们见过长期资本管理公司(Long-Term Capital Management),那里的人在睡梦中做的数学题,都是我们做不到的——至少我做不到,即便是我白天全职去算,我是说,真的,那些非常非常聪明的人,用自己的钱,凭着多年多年在这个领域摸爬滚打积累的经验在操作。

你知道,到了1998年,一切都变成了南瓜和老鼠。而且事实上,这还一度成了举国关注的事,尽管牵涉的只是几百个人。而后来我们又看到,其中一些人,在经历过一次那样的事之后,还会继续再干一遍同样的事。

所以,我不会对所谓的另类投资感到兴奋。你可以看到各种各样不同的数字。但可能——大概至少有一万亿美元的资金,实际上是承诺用来收购企业的。而如果你考虑到他们会给这些钱加杠杆,比方说二比一,那你可能就有三万亿美元的购买力,正试图去收购企业——嗯,美国市场现在可能已经超过30万亿美元了——但也有各种各样的企业根本就不打算出售之类的。

所以,私下收购企业并给它们加杠杆这件事的供需状况,和十年、二十年前相比,已经发生了巨大的变化。

我确信这不会发生在你温尼伯的那家机构身上,但我们确实见过不少私募股权基金提出的方案,其中回报率的计算方式,说实话——嗯,我不会说那种计算方式是诚实的。

所以我——这不是件——如果是我在管理一家养老基金,我会对别人拿来给我的东西非常谨慎。

如果你在华尔街可以选择做一名出色的分析师,还是做一名出色的推销员,那么推销员才是成功的路子。

如果你能募集到100亿美元的基金,收取1.5%的管理费,还能把投资人的钱锁定十年,那么,即便你是全世界最笨的投资者,你和你的子孙后代这辈子也不用再操心什么了。但是——

查理?

芒格:嗯,我认为我们在做的事情会比他做的更稳妥、更安全。不过——我还是祝他好运。

巴菲特:是啊,布伦特,你这话听起来——说实话,你说话的样子,我倒希望你是在给某个公共养老基金做事的人。因为坦白讲,大多数机构基金,你知道的——嗯,我们这儿就出过一件糟心事——就在奥马哈本地——你可以去打听打听我们奥马哈公立学校退休基金发生的事。他们本来一直做得挺好,直到那位经理开始换了个方向。这里的受托人们——都是些挺正派的人——而那位经理在那之前也做得还不错,然后——

芒格:是啊,可温尼伯那边的人比这儿的人要聪明些。

巴菲特:是啊。嗯——(笑)

芒格:这儿的情况相当糟。

巴菲特:这其实通常不是一场公平的较量,一帮公职人员,听信的是那些一心只想拿到募资提成的人。一旦拿到钱,剩下的对他们来说都是白捡的。

但如果你管理一只基金,哪怕只收10亿美元的1%,你一年也能进账1000万美元。而且如果这笔钱被长期锁定,那这买卖对你来说是相当一边倒的。

你知道,我以前讲过这么个故事,有一次我问一个人,“你怎么好意思要2%管理费加20%提成,你手头根本没有任何证据表明你用这笔钱投资能比买指数基金做得更好?”他说,“这是因为我要不到3%加30%啊。”你知道的。(笑)

芒格:我不喜欢很多养老基金投资的一点是,我觉得他们喜欢这些投资,是因为在恐慌来临时,这些资产不用像该有的那样被大幅减记。我认为这是买入某样东西的一个很蠢的理由——就因为你在减记上能被网开一面。

巴菲特:是啊。而且当你承诺出资的时候——尤其是私募股权的情形——他们并不真的拿走这笔钱,但你要为你已承诺的资金支付费用。

当然,这笔钱你实际上必须随时能拿得出来。而且,如果你就那么长期趴在国库券上——你不得不持有国库券,因为对方随时可能打电话来要钱——这会让他们的回报看起来更好,因为他们不把这部分算进去。

他们会按你已承诺的资金收取费用,但在计算所谓的内部收益率时却不把它算进去。所以实际情况并没有看上去那么好。而我确实认为,当你有一群人坐在那里,作为一个州立养老基金——

芒格:沃伦,他们所做的,无非就是撒点小谎,好让钱源源不断地进来。

巴菲特:是啊。是的,这话算是说到点子上了。(笑)

20. 买入亚马逊并不意味着投资组合经理不再是“价值”投资者

巴菲特:贝姬?

贝姬·奎克:这个问题来自印第安纳波利斯的肯·斯卡贝克。他说:“我完全理解沃伦并没有参与亚马逊这笔投资的决策,而且相对于伯克希尔的规模,这可能只是一笔小仓位,但这笔投资还是让我感到意外。

“我想知道,展望未来,比如说20年后,我是否应该开始以不同的方式看待伯克希尔。我们是否正在见证一种投资理念上的转变,偏离现任管理层践行了70年的价值投资原则?

“亚马逊是一家伟大的公司。然而,在牛市走过第十个年头之际,它那高高在上的股价似乎与‘在别人贪婪时恐惧’的原则相冲突。考虑到这一点以及像StoneCo这样的近期投资,我们是否应该为伯克希尔赖以成功的价格与价值之间的决策方式将发生改变而做好准备?”

巴菲特:是的。有意思的是,“价值投资”这个词被提了出来。因为我可以向你保证,我们的两位经理——其中一位在上个季度买入了一些亚马逊股票,这笔交易会在一周或十天后被披露出来——他是一位价值投资者。

那种认为价值以某种方式与账面价值挂钩,或者与低市盈率挂钩,或者与别的什么东西挂钩的想法——正如查理所说,所有投资都是价值投资。我的意思是,你现在拿出一些钱,是为了以后得到更多的钱。你要计算的是,得到这笔钱的概率有多大,什么时候能拿到,以及在这期间的利率会是什么水平。

所有这些计算都是一样的,不论你是以账面价值的70%买入某家银行,还是以报告盈利的很高倍数买入亚马逊。

亚马逊——做出亚马逊这笔投资决策的人,绝对和多年前我到处寻找那些股价低于营运资本的股票时一样,是彻头彻尾的价值投资者。所以,这一点并没有改变。

这两位——其中一位买入了亚马逊——他们在研究成百上千只证券。而且他们能看的比我多,因为他们管理的资金规模更小。他们的研究范围——可能涉及的范围——也更大。

但他们要找的,是他们自认为理解的东西——理解从现在到审判日,这家企业能以现金的形式创造出什么。

这不仅仅是——当前的销售额可能会带来一些影响。当前的利润率可能会带来一些影响。有形资产、超额现金、超额负债,所有这些因素都会纳入计算,用来判断该买A还是买B还是买C。

他们绝对是遵循价值投资原则在行事。他们彼此之间不一定意见一致,也不一定和我意见一致。但他们都非常聪明,对伯克希尔全心投入,而且,除此之外,他们还是非常好的人。

所以,我在任何事情上都不会去质疑他们的判断。查理也从不质疑我的判断。60年来,他在投资上从没有一次事后质疑过我。

买亚马逊时的考量因素,和买某只从统计数据看,按账面价值或盈利之类指标显得便宜的银行股时的考量因素,是完全相同的。

归根结底,这一切都要追溯到伊索寓言,公元前600年,他就说过,一鸟在手胜过二鸟在林。

当我们买亚马逊时,我们会试着弄清楚——买入它的那位同事会试着弄清楚——林子里到底是有三只、四只还是五只鸟,要花多长时间才能走到那片林子,他有多大把握能走到那片林子,以及还会有谁跑来跟他抢那片林子,诸如此类的一切。我们做的是同一件事。

而且,尽管你在商学院学了很多方程式,其实最根本的方程式还是伊索的那一条。你投资能否成功,取决于你能多准确地判断出那片林子有多确定存在、离你有多远,以及最坏的情况是什么——而不是原本该有两只鸟,结果只有一只,又或者可能是四只、五只、十只,甚至二十只在那儿。

这会一直指引我。也会指引我在伯克希尔投资管理上的继任者。而且我相信,他们做对的次数会比做错的次数多得多。查理?

芒格:嗯,我——沃伦和我都比一些人年纪大一些,而且——

巴菲特:比几乎所有人都大。(笑)

芒格:而且,我们大概不是全世界最灵活变通的人。当然,如果发生了像互联网这样极端的发展,而你没能抓住它,那么,其他人就会一路超过你。

我并不介意自己没能早早抓住亚马逊。这个人算得上是个奇迹缔造者,非常特别。这一点上我原谅自己。

但在没能更早看清谷歌这件事上,我觉得自己简直蠢得像头驴。我想沃伦也有同感。

巴菲特:是啊。

芒格:我们搞砸了。

巴菲特:他是说我们搞砸了。(笑)

而我们其实对此是有一些洞察的,因为我们当时在GEICO用谷歌的服务,也看到了它带来的效果。我们看到,我们每次点击要付10美元,或者别的什么价格,而这对他们来说边际成本恰恰是零。我们看到它对我们是有效的。所以——

芒格:从我们自己的业务中就能看出谷歌广告的效果有多好。而我们就那样坐着,干瞪眼。(笑)

所以,我们感到惭愧。我们正在努力弥补。(笑)

也许苹果就是一种弥补。(笑)

巴菲特:他说“干瞪眼”的时候,我很庆幸他没用别的说法。(笑)

21. 巴菲特:伯克希尔的保险业务比你想的更值钱

巴菲特:好,杰?

杰伊·盖尔布:这个问题是关于伯克希尔的内在价值。沃伦,在你最近的年度信中,你讨论了一种估算伯克希尔内在价值的方法。然而,伯克希尔价值的一个重要组成部分——很多投资者觉得难以估算的——是公司庞大而独特的保险业务的价值。

你能不能谈谈,根据伯克希尔提供的信息,你是如何给保险业务估值的,尤其是保险业务的GAAP账面价值并未单独披露?

巴菲特:嗯,我们的保险业务给了我们浮存金,那是别人的钱,我们暂时持有,但这些钱一直在不断再生,所以从实际角度看,它的寿命非常非常长。而且它更可能是增长而不是萎缩。

所以,我们手上有1240亿美元是别人给我们的。这有点像开了一家银行,里面只有一个人。人们进来存了1240亿美元,并承诺永远不取出来。

而且我们有一个非常好的保险业务。花了很长很长时间才发展起来。事实上,我认为,综合考虑各方面因素,我们大概拥有我所知道的世界上——不论规模大小——最好的财产意外险业务。所以它非常值钱。

很可能——我们认为它对我们来说更值钱,尤其是当它被安置在伯克希尔内部的时候。我们会给它一个非常非常高的估值。我不想给你一个确切的数字,因为我自己也不知道确切的数字。而且过去我给你的任何数字,事后都会证明是错的——偏低了。

我们设法用别人白白给我们的钱赚了钱,既有承保方面的(听不清)盈利,又有这些来自投资的巨额收益。这是伯克希尔不可分割的一部分。

保险有一种大多数人都没想到的讽刺之处。如果你真的做好准备,拥有一个多元化的财产意外险业务——里面有很多财产险业务——如果你真的准备好在未来一百年里、不论遇到什么情况都要赔付理赔,那你就必须在这项业务里配备如此多的资本,以至于它就不再是一门很好的生意了。

而且,如果你真去想最坏情况,再保险——也就是作为一家保险公司,从别人那里购买的保险,用来在极端损失等情况下保护自己——那种再保险很可能——完全可能——根本靠不住。

所以,即使你以为自己已经把一部分风险转移出去了,如果你真去看最坏情况的例子,你很可能并没有真正转移出风险。而如果你保留足够的资本来应对那种最坏情况,那你在这门生意里配备的资本会多到不值得去做。

伯克希尔真的是经营这项业务的理想载体。因为我们拥有这么庞大的资产,在很多情况下,这些资产与自然灾害基本不相关。而且我们——我们不需要向任何人购买再保险。我们能比大多数保险公司更有效地运用这些资金。

这很有意思。过去30年里,三家最大的再保险公司——我把劳合社算作一家公司——虽然它其实不是——它是一群经纪人聚集在——承保人聚集在某个地点组成的一个群体。但人们把劳合社看作一个庞大的再保险市场,这没错,只是从技术上说它不是一个单一实体。但如果你看这三家最大的公司——它们现在都状况良好,都是一流的运营商——但这三家公司在过去30年里,都曾在某个时候濒临灭顶之灾,或者说相当接近。

而我们其实并没有遇到真正非同寻常的自然灾害。我们遇到的最严重的是卡特里娜飓风,大概是2006年前后吧,2005年。但我们没有遇到最坏情况。而那三家公司——大家都认为它们在资产方面完全没问题——如果你向它们提出可回收款项,三家里有两家实际上跟我们做了某种交易,以某种方式获得我们的帮助。而它们现在都状况良好。

但如果作为一家独立的保险公司,要保有足够的资本来真正确保能在任何条件下赔付任何情况,那这真不是一门好生意。

而伯克希尔可以做到这一点。而且它可以按自己喜欢的方式运用这些资金。

所以,这是一项非常有价值的资产。我不想给你一个具体数字。但我们不会出售它。我们当然也不愿意按其浮存金价值出售它。而那笔浮存金在资产负债表上是作为负债列示的。所以这是非同寻常的。

而且,建立它花了很长时间。对任何人来说,要复制出这样的东西都非常非常非常难。这需要太长的时间。

而且我们还在不断开拓新领域。如果你去了隔壁房间,你会看到一个叫“THREE”的东西,这是我们面向中小企业主的商业保险业务的新举措。还有一项在线业务。

这个过程中会有各种各样的中途调整之类的事情——而我们目前才刚在四个州起步。

但,你知道——十年或二十年后,那将成为伯克希尔的一项重要资产,就像GEICO一样,从二十几亿美元的保费增长到,你知道,如今谁知道呢,反正是妥妥的三十几亿——这全靠托尼·奈斯利一个人。我在年报里说,托尼·奈斯利——他今天也在场——

芒格:沃伦,这世上有没有哪家拥有大型意外险业务的公司,是你愿意拿我们的业务去交换他们的业务的?

巴菲特:没有,哦,没有,这花了很长时间才建立起来。而且需要一些了不起的人才。托尼·奈斯利和他的同事们——他手下有39,000名员工,可能现在更多了,因为今年还在增长——已经为GEICO——也就是为伯克希尔——创造了超过500亿美元的价值。(掌声)

芒格:这基本上就是你能想到的样子。这是一门很容易的生意,现在收现金进来,只需记好账,再退回去一小部分。

这里面掺杂着大量的愚蠢行为。如果你在这方面不是远超平均水平,那你最终会亏钱。对大多数人来说,这是一门平庸的生意。它在伯克希尔之所以是门好生意,只是因为我们在这方面做得远比别人好。而如果我们哪天不再远比别人做得好了,那对我们来说这门生意也一样不安全。

巴菲特:阿吉特·贾因也做了类似的事情。他在保险业务内部以各种不同的方式做到了这一点。但我不愿意撤销——得有人给我超过500亿美元,我才愿意撤销他为伯克希尔创造的一切。

他是在1980年代中期的一个星期六走进我的办公室的。他之前从没做过保险这行。而我认为,保险界没有人不希望当初走进他们办公室的是他,而不是走进我们伯克希尔的办公室。这真是非同寻常。真的是非同寻常。

但我们还有汤姆·纳尼。我们在MedPro有蒂姆·凯尼西。我们在U.S. Liability有汤姆·纳尼。

我们还有——在GUARD保险公司——我们几年前才收购的,那是一家很棒的公司。总部在宾夕法尼亚州的威尔克斯-巴里。谁能想到会在威尔克斯-巴里找到一家出色的保险公司?

但我们在这里,就在奥马哈,离这儿大约两英里的地方,就有一家出色的——真的很出色的——保险公司。那是我们1967年收购的。你知道,它改变了伯克希尔。我们就是在那个基础上不断发展壮大的。

我们确实——我们确实拥有一项出色的保险业务。我不会给你一个数字,但它的数字可能比你脑子里想的要大——而且它放在伯克希尔内部,比作为一家独立公司更值钱。

有人可能会说,“嗯,这块小宝石,如果拿出去单独上市,会以更高的倍数卖出,”诸如此类的话。但它作为整体的一部分运作得要好得多——很多年前,我们曾有过两家很小的——两家很小的保险公司。它们都破产了。承保做得很糟糕。但我们把所有的理赔都赔付了。我们没有一走了之。每一分钱的理赔我们都赔了。

没有人担心跟伯克希尔做任何金融交易。你知道,就在今天——星期六——早上9点左右,我接到了一个电话。第二天我们就谈成了一笔交易,让伯克希尔承诺支付100亿美元,不管天塌下来还是发大水,没有什么“重大不利变化”之类的退出条款。人们知道我们会拿出这100亿美元。

而且他们知道,在保险业务中,当我们签一份保单,这份保单可能——要在史上最严重的灾难中赔付,也可能要在50年后才赔付——他们知道伯克希尔会赔付。这就是为什么我们有1240亿美元的浮存金。

22.“不要在延迟满足上走过头”

巴菲特:好,5号台。

观众:嗨,沃伦、查理。我叫尼尔·诺兰哈。我13岁,来自旧金山。

我感觉自己经常在我家客厅里“看到”你们。我爸爸老是放你们在这些股东大会上的录像。他从中教给我很多关于你们的道理。但其中很多都需要延迟满足这种技能。(笑)

我想知道,有没有什么办法能让孩子培养出延迟满足的技能?(笑声与掌声)

芒格:如果你愿意,沃伦,这个我来回答。

沃伦·巴菲特:来吧。

查理·芒格:这个我来答,因为我是延迟满足方面的专家。我有大把的时间来延迟。(笑)

我的答案是,这些孩子要么天生就带着延迟满足的性格出生,要么天生就得什么都马上要。我从来没能改变过他们。所以,我们是识别出这种性格,而不是把它训练出来的。

沃伦·巴菲特:查理有八个孩子,所以他越来越相信是天性而不是后天培养起了作用。(笑)

查理·芒格:你们大概会看到会场里有位穿着旧衣服的95岁左右的老太太。她把延迟满足坚持到了最后,大概手里有4000股A类股。(笑)

倒是那些第二代、第三代的人在拼命买珠宝。

沃伦·巴菲特:这很有意思。我们把它引申到一个更广的角度来说。如果你想想——一只30年期、票息3%的政府债券,作为个人,你还要为拿到的这3%缴一部分税,而美联储又说他们的目标是让通胀维持在2%,那你就会发现,如果你持有一只长期政府债券,所谓的延迟满足其实是:30年后你去迪士尼乐园,能坐的游乐项目次数,和现在去坐的次数是一样多的。

对于把钱投资在固定收益类资产上的人来说,低利率实际上意味着,如果你现在吃汉堡,以后也吃不上牛排——这正是我多年前常常对我妻子、孩子以及任何愿意听我说的人念叨的话。(笑)

所以——我不认为对所有家庭、在所有情况下,存钱都必然是人生中最好的选择。我是说,你知道,如果你真的对孩子说,不管是什么——他们从不去看电影,或者我们永远不去迪士尼乐园之类的,因为如果我把这笔钱存起来,30年后,嗯,我们就能多住一个星期而不是两天。

我认为,做一些能给你和你的家人带来快乐的事情,是很有价值的,而不是一味地把每一分钱都省下来。

所以——延迟满足并不是在所有情况下都毫无保留地正确的行事方式。我一直信奉每挣一美元只花两三美分,把剩下的都存起来。(笑)

但我一直拥有我想要的一切。我是说,有一点你应该明白:如果你有5万美元或10万美元还不开心,那你有5000万或1亿美元也不会开心。

我是说,一定数量的钱确实会让你——以及你身边的人——感觉更好,至少在某些情况下会让人感觉更安心。

但是巨额的钱——我认识的富人大概和任何人一样多。我并不——我不认为他们因为变得超级有钱就更快乐。我认为他们更快乐是因为不用再为钱发愁了。

但超过某个点之后,你就看不到快乐和金钱之间的相关性了。所以,延迟满足也别做过头了。(掌声)

23. 芒格谈接班:“你们只能忍受我们了”

沃伦·巴菲特:安德鲁?

安德鲁·罗斯·索金:这个问题来自你们的一位股东,持股已超过20年,他/她要求匿名,但希望我先转述这样一句话:“沃伦和查理,我想先说明,这个问题是出于对你们二位以及你们用伯克希尔的形式为我们描绘的这幅美丽画卷的爱而提出的。”

沃伦·巴菲特:不过。(笑)

安德鲁·罗斯·索金:“现在,请给我们介绍一下接班计划的最新情况。在考虑接班问题时,你们是否会考虑让格雷格(阿贝尔)和阿吉特(贾因)在未来的股东大会上和你们一起登台,让我们也能向他们,以及泰德和托德提问,这样我们就能更好地了解他们的想法?”

沃伦·巴菲特:这大概是个不错的主意。我们也讨论过这个问题。(掌声)

格雷格和阿吉特今天就在现场。任何人想向他们提问都可以,把话筒转过去很容易。

所以我们考虑过让我们四个人都坐在台上。这个形式并不是一成不变、雕刻在石头上的。

因为你——我可以告诉你,说实话,查理和我是怕在他们面前显得不够好。这两位比我们更厉害。(笑)

你找不到比格雷格和阿吉特更好的两位业务经理人了。我是说,他们——他们做出的成就简直太棒了。

他们比我们更了解各项业务。他们的工作也远比我们努力得多。你们完全可以在这次会议上把问题转向他们提问。我不觉得——

是的,这种形式不会永远持续下去。如果让他们上台更好,我们会很乐意这么做。

泰德(韦施勒)和托德(库姆斯),他们基本上不会回答有关投资的问题。我们认为投资决策基本上属于专有信息,属于伯克希尔。而我们不是一家投资顾问机构。所以,让他们谈论自己所持有的证券,是与伯克希尔的利益相悖的。同样,查理或我这样做也是与伯克希尔的利益相悖的。

我们之所以做得更好,是因为我们不会每天公布自己在买什么、卖什么。我是说,如果苹果公司有人在研发一款新产品,或者有人在研发一种新药,或者在收购某处房产之类的,他们不会跑出去把每天在做的事一五一十地告诉全世界。

我们也在努力产生投资想法。我们不相信应该把我们每天在做的事告诉全世界,除非是法律要求必须披露的部分。但这确实是个好主意。查理?

查理·芒格:嗯,我们在回答这些问题时之所以感到困难,原因之一是伯克希尔实在太特别了。这世上只有这么一家。

我们做决策的方式很不官僚化,跟别人不一样。总部里根本没什么人。我们没有没完没了的委员会永远在开会讨论、然后做出糟糕的决定。我们就是——我们和别人根本不一样。而与众不同这件事本身就有些别扭。但我不想变得和别人一样,因为这种方式效果更好。所以,我想你们也只能忍受我们了。(笑声与掌声)

沃伦·巴菲特:我们确实认为,这是一项巨大的企业资产,只是可能只会偶尔浮现出来,很大程度上取决于我们周围世界的状况。但要说这世上大概唯一一个地方,有人能在周六早上打个电话,周日早上见面,就能敲定一笔100亿美元的承诺。

而且这世上没有人会怀疑这份承诺会不会被兑现。它也不会因为承诺方耍赖而落空。除了伯克希尔的信誉之外,没有任何其他东西作为担保。而这项资产,隔三差五地,就会给伯克希尔带来巨大的价值。而且我真的不认为它会面临什么竞争。

所以——泰德和托德,尤其是他们两位,是一条额外的信息渠道,而且事实证明确实是一条额外的渠道,有助于我们发挥这种能力。我是说,通过他们,一些出于这样那样原因、我原本可能听不到的信息,会传到我这里来。

所以,他们拓宽了我们的视野。在我们近些年遇到的这种市场环境下,这一点并不特别重要。但我能预见到会有一些时期,他们会显得极其宝贵。就拿那位来自温尼伯的朋友提到的关于弱契约条款债券的问题来说吧。

我是说,我们有可能遇到这样的局面——谁也不知道是什么时候、在哪里,也不知道是否真会发生——但我们有可能遇到垃圾债券类市场出现大规模违约的局面。我们已经经历过几次这种情况了。而我们从中赚了相当可观的一笔钱。

但如果这样的时期再次出现,或者出现其他类似的情况,泰德和托德会大大放大我们的效力。他们对伯克希尔非常、非常、非常有用。

那通电话恰好是在周五打进来的,来自美国银行首席执行官布莱恩·莫伊尼汉。他的工作做得非常出色。但相比上一次,我们现在更有机会接到更多这样的电话,并且能把它们恰当地筛选好——适当地过滤——等到下一次局势变得混乱的时候。这一点很重要。

查理?

查理·芒格:嗯,我确实认为,如果这个世界真的乱成一团糟,你们这些人算是站对了队伍。我们手里有大把现金,也知道在恐慌中该怎样表现得体。而如果这个世界不至于乱成一团糟,那眼下的状况又有多糟呢?

24. 芒格被比特币的人邀请去参加欢乐时光

查理·芒格:而且我还想汇报一下,你们的副董事长最近获得了一种新的社会地位。

这次聚会期间,我被邀请去参加一场由比特币的人举办的欢乐时光活动。(笑)

我一直在琢磨比特币的人在他们的欢乐时光活动上到底都干些什么,最后终于想明白了。他们是在庆祝加略人犹大的一生和他的事业。(笑)

芒格:你的邀请还有效吗?(笑)

巴菲特:比特币——其实——1952年我度蜜月的时候,我19岁的新娘和我这个21岁的小伙子——在拉斯维加斯停留过。我们刚拿到车——我姑姑艾丽斯把车给了我,说,“玩得开心点”,我们就往西开去了。

于是我们在弗拉明戈酒店停了下来,我四下看看,看到那些衣着考究的人——那时候人们穿得比现在讲究——这些衣着考究的人,有些是从几千英里外赶来的。那时候还没有喷气式飞机,所以交通没现在这么方便。

他们跑来做一件他们每个人心里都清楚在数学上很蠢的事情。我跟苏茜说,我说,“我们会赚很多钱的。”(笑)

我是说,想象一下,人们跑去把钱押在轮盘赌上,那上面还有一个0和一个双0,他们明明知道概率是多少。他们都算得出来,可他们——他们还是照做不误。我得说,比特币又让我重新有了这种感觉。(笑)

25. 如果监管放宽,伯克希尔很可能会把持股比例提高到10%以上

巴菲特:好,格雷格?

格雷格·沃伦:沃伦和查理,我理解伯克希尔需要每年削减对富国银行以及其他持有的银行的持股比例,以使伯克希尔的持股比例低于联邦储备委员会对银行持股所要求的10%门槛,考虑到该行业目前正在进行的股票回购活动。

不过我还是有点惊讶,看到你们定期削减所有可能超标的持股,以规避10%以上持股所带来的监管要求,在我看来这限制了伯克希尔——或者至少是沃伦——从长远来看可以有意义地投资的范围,考虑到沃伦管理着伯克希尔2000亿美元股票投资组合中的很大一部分。

你能否详细说说,伯克希尔持有任何一家公司超过10%股份所带来的监管影响?以及你如何看待美联储最近提出的、允许像伯克希尔这样的投资者持有银行最多25%股份而不触发更严格规则和监管的提案?

基本上,如果这项提案得以落实,你们是否愿意放弃自己设定的那个10%门槛,把资金投入到你们已经相当熟悉的那些公司里?

巴菲特:是的,10%这个数字,有几个原因——

芒格:这个回答对了。是的。(笑)

巴菲特:我们会——就银行而言,除此之外还有两个因素。一个是联邦储备委员会的要求。但很多人可能都不知道这一点,如果你持有一只普通股超过10%,并且在六个月内卖出获利,你得把这笔钱交给公司,也就是所谓的短线交易利润。

你的卖出会和你最低的一次买入价配对计算。我想如果你先卖出、然后在六个月内又买回来——这一点我不太确定,因为我已经很多年没重新读过这条规则了——但我想如果你先卖出、然后在六个月内买回,买入价又低于你卖出的价格,那你就得把这笔钱交给公司。

过去有些律师专门去查那份每月的证券交易委员会报告——我三四十年前还会收到那份报告。他们会去查,看谁不小心违反了这条规定,然后他们就能因为替公司追回这笔钱而拿到一笔费用。

所以这大大——非常大程度地限制了你反悔、改变主意或类似操作的能力。

其次,我想一旦你的持股超过10%这个门槛,你每一次买入都得在两三个营业日内申报。所以你等于是在向全世界公告,而这个世界又往往会跟风我们,所以这确实带来了巨大的执行成本。

不过——这两个都是相当大的不利因素,也都是大家一般不会想到的事情。

比如说,我们最近在达美航空上其实是不小心超过了这个比例,那是个意外,但我丝毫不介意我们这么做了。

如果美联储改变了它的做法,我们就不用再削减到那条线以下了。我们不想变成一家银行控股公司,我们也不想——

多年前我们就在富国银行那儿申请并获得了许可,但后来我们的许可到期了,几年前我们又重新申请了一次。我们花了大概一年多的时间,富国被问了成千上万个关于我们的问题,等等。

所以这一直是个阻碍。以后阻碍会小一些,但它确实带来了那两方面的问题——

短线交易那条规则对我们来说,比对大多数买卖股票的人来说没那么苛刻,因为我们本来就不怎么打算频繁操作。

芒格:可要是没有这些该死的规矩,我们会很乐意多买一些,对吧?

巴菲特:当然,当然。我们买入的时候一向是乐意的,不过——

是的。以后你们大概会看到我们在更多公司里超过10%。而且如果美联储改变规则,会有一些公司,我们的持股比例会自然涨到10%以上,仅仅是因为它们在回购自己的股票。富国银行就是这样,去年也有一两家航空公司出现过这种情况。

所以,如果我们喜欢持有一家公司9.5%的股份,那我们会更喜欢持有15%,你们以后可能会看到我们在这方面表现得有点不一样。

芒格:嗯,这是极其富有所带来的又一个尴尬的不利之处。

巴菲特:是啊。(笑)

确实如此。是的,还有人跟风的问题。我是说,跟风者这个问题可能是个真正的麻烦。

26. 基金经理需要为自己的投资者设定好预期

巴菲特:好,6号台。

观众:您好。我叫杰夫·马洛伊(音译),来自旧金山。这是我第一次参加股东大会。

巴菲特先生、芒格先生,我今年27岁,渴望有朝一日能成为像你们两位这样伟大的基金经理。

我正考虑创办自己的投资基金,但我也知道自己还年轻,还有很多要学的东西。我想请教二位的是:你们是怎么知道自己已经准备好管理别人的钱了?对于我这样处境的人,你们会给出什么样的一般性建议?谢谢。

巴菲特:嗯,这是个很有意思的问题,因为我也曾面对过这个问题。我做过一段时间的证券销售,但到了1956年5月,我有几位家人——我刚从纽约回来,他们希望我帮他们打理股票,就像我去纽约工作之前那样。我说,我不想再做证券销售这行了,但我很喜欢投资。我很乐意想个办法来做这件事,于是我就以合伙企业的形式做了。

但如果我觉得有任何可能会把这些钱亏掉,我是不会这么做的。

我担心的不是我自己会怎么表现,而是他们会怎么表现,因为我需要和我步调一致的人。所以,1956年5月,我们坐下来吃晚饭,一共七个人,他们要么和我有亲戚关系,要么是我大学时的室友和他母亲。

我把合伙协议给他们看,我说:“你们不需要看这个。”你知道,我在协议里做的任何事情,都不需要请律师来看,或者诸如此类的。

但我说:“这些是我认为自己能做什么、以及我希望别人怎么评判我的基本规则,如果你们和我步调一致,我愿意管理你们的钱,因为我不用担心市场下跌时你们会恐慌,或者有人跟你们说别的意见你们就动摇。我们必须站在同一立场上。”

“如果我们站在同一立场上,那我就不担心管理你们的钱。如果我们不在同一立场上,我就不想管理你们的钱,因为当我认为形势更适合投资之类的时候,你们可能会感到失望。”

所以,在你找到一个合适的载体、能够接触到那些和你步调一致的人之前,我不建议你去管理别人的钱。我认为你应该有自己的一套基本规则,明确你的预期是什么,什么情况下他们该给你送玫瑰,什么情况下该朝你扔砖头。

你要和他们站在同一立场上——这也是我从来不——我们的合伙企业里没有一家机构投资者的原因之一,因为机构就意味着委员会,委员会就意味着——

芒格:你有几位信任你的姑姑呢。

沃伦·巴菲特:那是什么?

查理·芒格:你有几位信任你的姑姨。

沃伦·巴菲特:是啊,还有一位岳父,把他在这世上所有的一切都给了我,你知道的。我也不介意拿走他在这世上的一切,只要他愿意跟我在一起、不会被那些头条新闻之类的东西吓得惊慌失措。

所以,非常重要的一点是,你不能接受那些对你抱有你无法满足的期望的人。这意味着你要拒绝很多人。也意味着你可能得从很小的规模做起,先建立一份经过审计的业绩记录。

等你有了这种信心——如果你自己的父母来找你,要把他们所有的钱都交给你去投资——我认为那才是那种你会说“我可能得不到最好的业绩,但我能确保你长期获得一份不错的业绩”的信心,那才是你准备好可以——

查理·芒格:我给你讲个故事,我常跟那些来找我的年轻律师说这个故事,他们问:“我怎么才能不干律师,改行当亿万富翁?”(笑)

所以,我说,这让我想起了他们讲的关于莫扎特的一个故事。一个年轻人来找他,说:“我想创作交响乐,我想跟您谈谈这个。”

莫扎特说:“你多大了?”那人说:“22岁。”莫扎特说:“你太年轻了,还写不了交响乐。”那人说:“可您十岁的时候就在写交响乐了。”莫扎特说:“是啊,可我当时也没到处问别人该怎么写。”(笑)

沃伦·巴菲特:卡罗尔?

祝你好运。(笑)

而且,我们,其实,我们是真心的,因为你会问这样的问题,在某种程度上就说明你一开始的心态就是对的。

查理·芒格:要成为一名伟大的投资者可没那么容易。我觉得换作我们,未必能做到。

27. 伯克希尔无需披露大多数海外持股,所以它也没披露

卡罗尔·卢米斯:这个问题来自奥地利的弗朗茨·特劳姆伯格(音)和他的儿子利昂,两人都是伯克希尔股东。有意思的是,据我所知,在我们做这个环节的这些年里,从来没有人问过这个问题。

他们的问题是:“巴菲特先生,我相信这是对的——在其SEC文件中——也就是美国证券交易委员会——伯克希尔无需披露其持有的海外股票信息。

“假设我们持有海外股票,能否请您告诉我们我们最大的五个头寸是什么?”

沃伦·巴菲特:不行,这位朋友想要的是投资信息。我们其实不是做投资信息这门生意的。我们披露我们必须披露的内容,但我们本可以成立一家投资咨询公司,可能会赚不少钱,但我们没有这么做。我们也不会把属于股东的东西白白送出去。

但他说得对——我有99%的把握他说得对,我们办公室的马克·汉堡可以纠正我——我们确实不需要报告海外股票。

而且,我们确实——在某些重要国家,有更低的门槛,要求我们按公司流通股的百分比报告我们的持股——那些门槛比美国的要低。

所以,从某种意义上说——在某些股票上。我想我们买慕尼黑再保险的股票,或者买乐购(Tesco)的股票的时候,还有一些其他股票,我们不得不在——比在美国要求我们报告之前——就报告了。

但如果我们计划在某个地方买地,计划开发一项业务,我们绝不会主动透露不必要的信息——我们不会去公开属于伯克希尔的专有商业信息。除非法律要求,否则我们不会给出去。

他说得没错,我几乎可以肯定,我们确实不需要在SEC文件中报告我们的海外股票。至于我们在奥地利持有什么,他得自己去找了。

不过我想,这个莫扎特的故事,可能正是促成了这个来自奥地利的问题——我们在奥地利会持有什么股票。好了,查理,你对此有什么补充吗?

查理·芒格:没有。

沃伦·巴菲特:没有,我也没指望你有。(笑)

28. 巴菲特预计精密铸件公司(Precision Castparts)的盈利将“相当显著地改善”

沃伦·巴菲特:乔尼?

乔纳森·布兰特:精密铸件公司的税前利润率,虽然相对于整个美国工业界来说完全说得过去,但仍比收购前那些年的水平低了将近10个百分点。而我猜,这也比当初确定收购价格时所设想的要低。

年报暗示,计划外停工、新机型的学习曲线,以及部分产能从油气行业转向航空航天,可能都在暂时压低利润率。但目前还不清楚,这个业务合理的长期利润率预期应该是多少。

我知道您不会想给出一个具体的利润率目标或预测,但我确实有一个问题,希望您能回答。

自2015年以来盈利的下滑趋势,主要是由于这些暂时性因素造成的,还是说这个行业的竞争格局以及精密铸件与客户的关系已经发生了变化,以至于从目前的利润率水平出现有意义的提升,恐怕是不太可能了?

沃伦·巴菲特:是的。你前面说的完全正确。我是说,它们确实低于我们几年前的预测。而我的预期——不过我一年前也会这么跟你说——是它们已经有所改善。

我的预期是,基于我们现有的合同,以及一个事实,那就是航空业中任何东西在最初几年往往盈利较低,因为你还处在学习曲线和产量曲线的早期阶段,短期内往往会偏低。我的预期是,精密铸件的盈利将会相当显著地改善。

而且我想我去年可能跟你提过,在那些盈利数字里,每年大约有4亿美元的收购摊销,在我看来这属于经济盈利。

所以——但即便算上那每年4亿美元——如果它们是独立公司,这笔钱是会计入报表的,而我们不这么报,因为我们收购了它们,就有一笔收购摊销费用。即便不算这个,它们目前也比我一两年内的预期低了不少。这就是我目前的预期。查理?

查理·芒格:不,我没什么要补充的。

沃伦·巴菲特:明年你还会问我这个问题,我想到时候我会给你一个不一样的答案。

29. 年纪越大,越能理解人性

沃伦·巴菲特:好,7号台。

观众:早上好,巴菲特先生,芒格先生。我叫JC(音)。我今年11岁,来自中国。这是我第二年来参加股东大会。

芒格先生,很高兴在2月份的《每日期刊》股东大会之后又见到您。

巴菲特先生,您提到过,年纪越大,就越能理解人性。您能不能多讲讲您学到了什么,人性中的差异又是如何帮助您做出更好的投资决策的?我也想请芒格先生就此谈谈。非常感谢。(掌声)

沃伦·巴菲特:你应该先听听查理的答案,因为他比我还老。(笑)

说到变老这件事,他能告诉你的比我还多。

有一点是千真万确的,几乎不管用哪种标准衡量,我都是在走下坡路。你知道,如果我现在去考SAT,把成绩拿去跟我二十出头时的成绩比一比,我想那会相当尴尬。(笑)

查理和我可以给你们举很多例子,还有一些我们不会告诉你们的、人上了年纪之后事情如何走下坡路的例子。

但我想这么说。我认为完全正确的一点是,年纪越大,你确实能够、也应该更好地理解人的行为。你只是积累了更多经验。而且我不认为你能靠读书——查理和我年轻的时候,凡是我们感兴趣的题目,能找到的书我们都读了。我们从研究别人的一生中学到了大量东西。

但——我不认为光靠读书就能成为研究人类行为的专家,不管你的智商多高,不管老师是谁。我认为你真的要学到很多关于人类行为的东西,有时候你必须靠亲身经历过多次才能学到。

其实我觉得,尽管有各种其他的不足——我心算的速度不如从前了,读书的速度也不如从前了。

但我确实认为,我现在对人类行为的了解,比我25岁或30岁的时候要多得多——

芒格:我给你——你想要一句箴言吗?它来自一位刚去世的中国先生,李光耀,他大概是世界历史上最伟大的建国者。

他一辈子反反复复讲同一句话。「弄清楚什么行得通,然后就去做。」如果你用这个简单的哲学去面对人生,从你自己的民族群体出发,你会发现它非常管用。弄清楚什么行得通,然后就去做。

巴菲特:弄清楚什么行得通,意味着弄清楚别人是如何——

芒格:当然。

巴菲特:——行事的。

芒格:当然。

巴菲特:查理和我以各种意想不到的方式,见识过人类行为的种种极端。

芒格:现在我们每天晚上都能见识到,人类行为的种种极端。你只要打开电视就行了。

巴菲特:是啊。我很高兴他举了那个例子。(笑)

30. 阿吉特·贾因谈非常规保险合同的定价

巴菲特:好,贝姬?

贝姬·奎克:沃伦,你在回答前面一个问题时提到,阿吉特(贾因)和格雷格(阿贝尔)今天都在这里回答问题,所以我想问一下这个来自西雅图的威尔提出的问题。他说,这个问题是问阿吉特·贾因先生和沃伦·巴菲特先生的。

「你曾说过,你们会定期就那些让公司暴露在极不可能发生、但代价极其高昂的事件之下的非常规保险合同进行沟通。我很好奇,你们是怎么思考并安全地为这些非常规保险合同定价的。你们在脑海中会做哪些分析和心理检查,以确保伯克希尔·哈撒韦能够盈利,同时又不会过度暴露在灾难性风险之下?

「另外,巴菲特先生,你是否希望未来的CEO继续和首席核保官保持这种密切合作?」

巴菲特:我们马上就给阿吉特递上话筒,打上聚光灯。他在那儿。

阿吉特,你愿意的话,要不你先回答?

阿吉特·贾因:大家好。显然,出发点在于,我是说,在这些没有足够数据可以依靠的情况下,这更多是一门艺术,而不是科学。

我们尽可能多地从科学入手,去看与这个特定风险相关的历史数据,或者是与我们所看的风险接近的一些数据。

然后在此之外,如果没有足够的历史数据可供参考,那我们显然就得做出判断:这种事情发生的概率有多大?

我们会尽力——在这类情况下,我们绝对会确保给风险敞口设一个上限。这样一来,如果出了坏事,或者我们判断错了,我们都清楚自己最多能亏多少钱,以及我们能不能在不对利润表或资产负债表造成太大伤害的情况下承受这笔损失。

就艺术这方面而言,这是个很难的处境。更多时候,根本不可能形成一个看法,我们最后就放弃了。

但偶尔,我们会觉得能拿到一个价格,使我们对这类事情发生概率的主观判断留有足够的安全边际。这样我们就觉得这是个值得承担的风险。

最后,最终的试金石是,我拿起电话打给沃伦。「沃伦,这有笔生意,你怎么看?」(笑)好了,轮到你了,沃伦。

巴菲特:好。(掌声)

芒格:这可不容易,你也不会想随便找个人来替你干这事。

巴菲特:不,不。事实上,对于我们有时候接到的那类业务,我唯一愿意让他来替我们做这件事的人就是阿吉特。我是说,就这么简单。没有人能跟他相比。

正如阿吉特所说,我们会考虑最坏情况,但如果我们觉得赔率合适,我们是愿意承担的,就像你说的那样,这些东西没有地方可以去查。

我们可以告诉你,过去一百年里阿拉斯加、加州等地发生过多少次6.0级以上的地震。有很多东西你是可以去查数据的。有时候这些数据有用,有时候没用。但也有很多情况下你能拿到大量数据。

然后还有一些情况——比如,9·11之后,你知道吗,那会不会是接下来一连串袭击中的第一次?当时有些飞机飞着飞着——比如,我记得国泰航空第二个星期一没法在香港降落,除非他们买了一份高额的责任险。

我是说,世界还得照常运转。持有西尔斯大厦按揭的人突然都想要保险了——我记得那也是其中一单——但这类需求就这么源源不断地涌进来,人们一周前根本没担心过这些事,现在却在为涉及巨额资金的事情发愁。

而当时全世界真正愿意听、也有能力承接我们提出的那么多交易的人,其实只有寥寥几个。也没有什么手册可以查。所以,你得——这里面判断的成分很重。

阿吉特和我——我是说,在这方面阿吉特比我强上百倍,但在这类事情上我们确实往往想法一致。你不会希望想法太一致,但我们确实想法一致。我愿意承受亏很多钱的可能性。

而大多数——嗯,几乎每家保险公司,一旦要承保更高的限额,它们都签有分保协议,只能承接这么多。所以,整个行业在那件事上是瘫痪的。

我们不会接到那类业务,但现在显然——不过我们偶尔确实会收到一些咨询,希望我们做一些真的世界上没人能做的事情。这有点像我们的投资情形,只不过换到了保险领域。我们不会围着它建立一门生意,但时机到来时,我们会做好准备。

阿吉特是世界上任何其他公司都没有的一笔资产。我们让他好好干活。而我们其实很享受彼此讨论这类风险,因为他会让我先想一想价格应该是多少。他也会想——我们事先互不告知。然后我说出我的数字,他就会说,「你是不是疯了,沃伦?」(笑)

然后他会给我指出一些我忽略掉的地方。这非常有意思,也给我们赚了不少钱。

伯克希尔·哈撒韦的股东们真是非常幸运。你没法雇到像阿吉特这样的人。我是说,这种人一辈子也就遇上一次。查理?

芒格:我觉得我们没帮上他多少忙。这事真的很难。

巴菲特:将来会有那么一段时候——我是说,到那时我大概已经不在了——但会有那么一段时候,就像金融市场上有时会发生的那样,保险业会出现一些状况,到那时基本上伯克希尔会是唯一——几乎是唯一——大家会去找的公司。

芒格:但在过去,阿吉特,跟你聊过之后,靠着接下这些稀奇古怪的业务,已经给伯克希尔的资产负债表增加了超过500亿美元。

巴菲特:要是他没跟我说,那可能就是499亿了,你知道吗?(笑)

但你可不能——别在家里尝试这个。

芒格:是啊,那不代表这事容易。

巴菲特:不容易,而且这东西也不太能教。

芒格:对,确实不太能教,你说得对。

巴菲特:对,这不是说伯克希尔在哪儿藏着什么秘诀。这基本上就是阿吉特身上一种非常罕见的天赋,而——

芒格:我们没有藏着掖着什么。这事就是难。

31. 尽管卡夫亨氏出了问题,伯克希尔仍可能再次与3G合作

巴菲特:好,杰?(掌声)

杰·盖尔布:这个问题是关于伯克希尔与3G资本的关系。卡夫亨氏最近的困境,让人对伯克希尔与3G的合作是否已经成为一个弱点产生了疑问。

沃伦,你对此怎么看?伯克希尔是否愿意在未来的重大收购中再次与3G合作?

巴菲特:是的,他们是我们的合作伙伴,我们和他们一起投的。我们当时只有一页纸的协议,我甚至从来没有重新读过它。我是说,豪尔赫·保罗是我的好朋友。我认为他是一个了不起的人。我很高兴我们是合作伙伴。将来出现某种新合作也不是不可能的。

他们比我们更偏爱用杠杆,可能也更愿意出高价,但同时在某些类型的情况下,他们做经营者也会比我们强得多。

我是说,他们会介入那些需要改善的局面,而且他们确实改善了。但我认为他们和我们都低估了——与其说是低估了消费者的行为,不如说是低估了零售商这一环。

在喜诗糖果,我们是直接卖给消费者的,但在卡夫亨氏,他们是中间商。那些中间商想赚钱,我们也想赚钱。

而品牌就是我们对抗中间商把钱都赚走的保护伞。

好市多曾经想在——我记得是2008年——把可口可乐从货架上撤下来,但你没法撤掉可口可乐,你知道的,那会让一大堆顾客失望。

士力架是玛氏做的销量第一的糖果,而且已经连续做了三四十年的第一。如果你走进一家药店,店员跟你说,“士力架卖75美分之类的,但我们店后面自己做了一种小糖棒,只要50美分,一样好吃”,你不会买那个,你知道的。等你下次到别的地方,你还是会买士力架。

所以,品牌可以非常有价值,但很多品牌都要依赖——大多数品牌都要依赖——GEICO不是这样,GEICO是直接面对消费者的。如果我们能帮消费者在保险上省钱,他们就会来跟我们买。

我们的品牌,你知道——我们今年的广告投入会超过15亿美元,你想想,我们从1936年就开始做这个了,那时候我们说的差不多也是同一件事,什么15分钟省15%之类的——不完全一样——但那个品牌是巨大的,而且我们必须兑现我们做出的承诺,那就是帮很多很多人在保险上省下可观的钱。那个品牌是巨大的,而且我们是直接面对消费者的。

而当你卖的是Kool-Aid饮料,或者番茄酱,或者亨氏57号酱之类的东西时,你是通过一个渠道走的,今天早些时候有人提到过这句话。你知道,我们的毛利就是他们的机会,而我们认为最终消费者会迫使他们必须卖我们的产品,这样我们就能保住毛利。

这种争夺、这种张力,在过去五年里加剧了,我认为在未来五到十年里还很可能继续加剧。查理是一家公司的董事,这件事让我对这个话题想了很多。查理?

芒格:嗯。我觉得3G这件事有意思的地方在于,那是一长串运作得非常好的交易,最后有一笔交易没那么顺利。

这在一个到处是想快速致富的年轻人的大地方,是成功之后非常正常的结果。这种事一而再、再而三地发生。所以你确实得小心。

把好点子推到极端过头,实在是太容易了。

巴菲特:是啊,那——没有哪个好主意在任何价格下都是好的,而定价的分寸,可能是我们通常比我们的合作伙伴更在意的一件事,但我们确实是卡夫亨氏的合作伙伴。将来我们在某个别的交易里再度成为合作伙伴,也完全不是不可能的事。

32. 巴菲特并不担心卡夫亨氏品牌的实力

巴菲特:好,8号台。

观众:你好,沃伦、查理。消费者的口味在变化。我想,如果我们问一下这个场馆里今天有多少人在过去一年左右吃过Velveeta奶酪,恐怕只有寥寥几个人举手,Jell-O可能会多一点。

3G削减研发的那套打法,看起来在偏好变化之际抑制了新产品的开发。

所以,我的问题是:既然护城河看起来在干涸,为什么还要继续持有?还是说你认为它会重新蓄满?

芒格:嗯,我不认为问题出在他们削减了研发之类的事情上。我认为问题出在,他们最后一次收购付的价钱有点高了。

巴菲特:那个Jell-O——具体数字我给不出来。有些品牌的销量可能每年下降2%或3%,也有一些在增长1%或2%。总体上并没有发生什么剧烈的变化。我是说,卡夫亨氏现在赚的钱,比六七年前卡夫和亨氏分别赚的钱加起来还多。

我是说,这些产品的使用量还是非常大的。当然,某种程度上总是会有一些趋势在起作用,但它们完全没有崩塌,一点也没有。而且利润率还有所扩大。

但在利润率和价格谈判方面,要真正打通到最终消费者那一环,确实变得更难了。对所有食品公司来说,这条通道都比十年前更难走一些。但这仍然是一门了不起的生意。

我是说,你提到Jell-O或者Velveeta。查理1940年在我外祖父的杂货店打过工,我是1941年在那儿工作的。那时候他们就在买这些产品,现在他们还在买。利润率依然非常好。它们在投入资本上的回报率还是很出色。但在卡夫那笔交易上,我们确实付得太多了。

你可能会为一个正在增长的品牌付出过高的代价。我是说,你完全可能为一个成长中的品牌付出高得离谱的代价,人大概更容易被这种情况吸进去。所以基本上,我并不担心这些品牌本身。

有一部分品牌非常强劲,也有一部分在小幅衰退。但十年前也是这样,十年后也还会是这样。这里面并没有发生什么戏剧性的变化。

33. 巴菲特对苹果最大的“烦恼”是股价一直在涨

巴菲特:好,我们再回答一个问题,然后就休息吃午饭。安德鲁。

安德鲁·罗斯·索金:谢谢你,沃伦。问题是关于科技,以及公司现在最大的持仓。

“既然苹果现在是我们最大的持仓,能不能多谈谈你的想法?比如说,你怎么看这家公司面临的监管挑战?Spotify已经在欧洲以反垄断为由对苹果提起投诉。伊丽莎白·沃伦提议终结苹果对App Store的控制,这会影响公司做大服务业务的战略。这些批评公平吗?”

巴菲特:嗯,我还是要说,你提到的这些点我都清楚,而且我非常喜欢我们持有的苹果股份。我是说,那是我们最大的一笔持仓。

而实际上,就苹果这件事而言,让人不太舒服的是股价一直在涨。你知道,我们其实更希望股价——我不是在提议要对此做什么——但我们更希望股价能低一点,这样我们就能多买一些股票。

重要的是,如果苹果——我是说,他们前几天又批准了750亿美元的回购额度——但假设他们打算在未来三年里花1000亿美元回购自己的股票。你知道,这很简单。如果他们以200美元的价格买,那就能买到5亿股。他们现在流通在外的股票是46亿股。这样算下来,他们最后会剩下41亿股。

如果他们以150美元买入,就能买入6.67亿股。这样一来,我们持有的就不是第一种情况下的比例了——分母会变得不到40亿,我们所占的比例反而会更大。

所以实际上,很大一部分利润——至少有这种可能,至少已经获得授权——将被用来在我们不掏一分钱的情况下增加我们的持股比例,对于一家出色的企业来说,我很喜欢这一点。

而最近的情况是,股价大幅上涨,从长远看其实对伯克希尔不利。我们仍然会做得——依我看,我们会做得不错,但我们不会把我们对苹果的预期拆解给大家听,因为明天可能就有人会拿这些信息来跟我们对着干之类的。我们不会平白无故地送出投资建议。

不过我们——你提到的那些因素,我们显然都清楚,而且我们还有一大堆其他变量要考虑进去。我们很高兴它是我们最大的持仓。查理?

芒格:嗯,在我家里,用苹果手机的人,那是他们最不愿意放弃的东西。(笑)