Annual Meeting股东大会

2015 Annual Meeting2015 年度股东大会

2015 meeting

Morning session

1. Buffett’s opening joke

WARREN BUFFETT: Thank you. Thank you. Thank you.

I’m Warren; this is Charlie. He can hear. I can see. We work together. (Laughter)

In just a couple of minutes we’ll move onto the questions and answers and follow the same procedures as in previous years.

2. John Landis and “Trading Places”

WARREN BUFFETT: But first, there’s just a couple of special introductions I’d like to make. And I’d like to start it off with John Landis. Do we have a spotlight that we can pick out John?

John is the man that directed, conceived, et cetera, of the Floyd Mayweather fight.

And John, as you know, directed “Coming to America,”″ Animal House,” and the one I particularly like is “Trading Places.”

If you haven’t seen “Trading Places,” by all means get it. It has Dan Aykroyd, and Eddie Murphy, and Charlie’s favorite, Jamie Lee Curtis. (Laughter)

And it’s a truly great movie.

It brought back Ralph Bellamy and Don Ameche.

Don Ameche had disappeared. Have we got a light on — can we get a light on John? Where’s John? He should be right down here. (Applause)

We’re going to find — over here? Come on.

Well, John, thank you, thank you, thank you. He did all that and now came to the meeting. We really appreciate it.

3. Thank you, Carrie Sova

WARREN BUFFETT: The other person I want to say — have a special thanks for — is a young, 30-year-old woman who has a 1 1/2-year-old baby at home and manages to put on this whole event with the help of hundreds that come from our various companies, and that’s Carrie Sova.

I hope Carrie is here, that we can give her a thanks. (Applause)

Carrie, a few months ago, while she was already working on this meeting, I said to Carrie, “I think it would be kind of nice if we had a commemorative book, sort of a retrospective on the 50 years.” And I said, “Would you mind turning out a book, you know, in your spare time during these couple months while you’re putting together the meeting?”

And she put together what I think is an absolutely terrific book, which we have outside. We printed up — we thought we printed 15,000 copies, but I think there’s not quite that many. We sold 5,000 yesterday and then held back copies.

But it’s really a nice history of Berkshire Hathaway. And the credit, 100 percent, goes to Carrie for putting that together. So I’d just like to thank her personally and I hope you’ll thank her.

4. More people than seats

WARREN BUFFETT: Now, we’ll have the annual meeting at 3:30, and at that time we will be voting on directors, but many of you won’t be here at that time, although we’ll have a full house in here.

I should mention all of the overflow rooms in — here at the CenturyLink — are full now.

There may be seats — we’ve got the grand ballroom and the second ballroom over at the Hilton — and there may be some seats left over at the Hilton. So if you can’t find a seat here at the CenturyLink, either here or in the overflow rooms, at least give it a try over there at the Hilton.

We’ve got all the rooms we could possibly get, but I think the attendance may have outrun the seats this time.

5. Berkshire directors introduced

WARREN BUFFETT: I’d like to introduce the directors, and, like I say, you’ll vote on them at a little after 3:30.

And if they’ll stand — and we’ll get a light down here — and withhold your applause until the end, and you can withhold it then, if you would like. (Laughter)

And we’ll do this alphabetically.

You’ve met Charlie, of course, but we’ll start with Howard Buffett, Steve Burke, Sue Decker, Bill Gates, Sandy Gottesman, Charlotte Guyman, Tom Murphy, Ron Olson, Walter Scott, and Meryl Witmer. They’re a great bunch of directors. (Applause)

We’re missing one of our great directors, Don Keough, my neighbor from over 55 years ago.

He was a coffee salesman, then, for Butter-Nut Coffee, for those of you around Omaha.

He broadcast Nebraska football games and around 1950 had a radio show on WOW, for 15 minutes.

He was followed by a fellow named Johnny Carson, who had another 15-minute program. And Don, when I would see him in later years, he’d always say, “What happened to that Carson fellow?” (Laughs)

And Don died a few weeks ago, but we are very grateful that his wife, Mickie Keough, has joined us together, so let’s have a hand for Mickie Keough. Mickie, will you stand? (Applause)

Mickie practically raised our kids, so if they have any faults, talk to Mickie about it. (Laughter)

6. Q1 earnings

WARREN BUFFETT: OK. We have just — we have one slide that relates to our quarterly earnings that — if we could put up.

We released these yesterday afternoon, and nothing particularly remarkable.

The railroad, BNSF, did dramatically better last year, not only in earnings, but in all kinds of performance measures, in terms of train velocity, and on time, and you name it, so that the —

You know, we got behind last year, early in the year, and there’s been lots of money, and more important, lots of effort, spent to get the railroad operating like it should be.

And in the first quarter those efforts paid off. We gained share. Our earnings, relative to other railroads, improved dramatically, so, you know, we got the trains running. We’re going to spend a lot of money making sure we get even better.

But the improvement has been huge, and I want to thank Matt Rose and Carl Ice for a really extraordinary performance and having our railroad running the way it should be running. So thanks, Matt and Carl. (Applause)

VOICE FROM AUDIENCE: (Inaudible)

WARREN BUFFETT: I didn’t quite get, it but I’ll assume it was complimentary. (Laughter)

7. Rotating questioners

WARREN BUFFETT: OK. I think we’re ready to move on to our questioners.

We’ll handle it the same way as before. We start with the journalists, we move to the analysts, and then we move to the audience, and we keep doing that until about noon.

And at that time, we take a break for about an hour, and then we come back and we repeat the procedure.

After we get through a — I think it’s either 48 or 54 questions, then we just take them all from the audience. We have various zones where people have been selected, by drawing, to ask questions personally.

8. Carol Loomis introduction

WARREN BUFFETT: But we start off the first one with a woman who retired after 60 years, setting a longevity record for all of Time Inc. — she retired at Fortune — been my friend for many years, and in my opinion the best print business journalist in the world, Carol Loomis. That doesn’t soften her up at all, folks. (Applause)

CAROL LOOMIS: I’ll make my customary, very short speech.

The three of us have been getting questions for two months, and there have been a lot of them.

Warren and Charlie have no idea what our questions are going to be, and some of them are very tough. Warren is right that I don’t normally soften them up.

And we’re sorry, we got hundreds of questions, literally, many hundreds, and we’re sorry if we didn’t pick yours, which doesn’t mean it wasn’t a good question. It’s just that the — our ability to ask as many as you’d like — as you would like to get yours in — was limited.

9. Defending Clayton Homes from predatory lending accusations

CAROIL LOOMIS: So, my first question is from a man in Timpson, Texas, who happens to have a familiar name, Frank Gifford, but wants to make it clear that he isn’t the football Frank Gifford, but rather a travel photographer.

And his question is a hard one. He says, “I’ve been a shareholder for 15 years, but I’m now suffering heartburn. Until recently I considered Berkshire an ethical company, benefiting society through” — and here he mentions two Berkshire companies headquartered in his home state — he says, ”— through BNSF and ACME Brick.

“Two points call that opinion into question now: One is the Seattle Times story on predatory practices at our Clayton Homes subsidiary.

“Clayton mainly responded with platitudes to this article and would not answer questions, so I have to assume the facts in the story are correct.

“The other point that I want to mention is our growing partnership with 3G Capital. I sold my Tim Horton stock in disgust before 3G gutted 20 percent of the corporate staff and plunged this well-run company deep into junk territory.

“Other takeovers 3G has made have been still more brutal.

“You and Charlie have made many statements about upholding Berkshire’s reputation, and you have avoided anti-social investments like tobacco and gambling.

“Your efforts years ago to keep Berkshire’s textile mills running show you once aspired to balance capitalism with compassion.

“I cannot make the moral case for practices at either Clayton or 3G, and I wonder how you can do so.”

WARREN BUFFETT: OK. Let’s talk first about the Clayton article because there was some important mistakes in that, but I think it’s first — it’s better to back up even to the situation in mortgage lending that’s taken place, and why Clayton follows a pattern that, actually, is exemplary and rather extraordinary, in the home building and mortgage business.

If you look back at the housing bubble in — well, ending more or less in 2008, one of the great problems, in fact, maybe the greatest cause, was the fact that the mortgage holder became totally divorced from the mortgage originator and from the home builder.

In other words, the home builder built a house and sold it, took his profit, and that was that. It didn’t really make much difference who he sold it to.

And the mortgage originator would originate a mortgage but then package those, securitize them, and often sell them around — even around the world — so people thousands and thousands of miles had no connection with the original transaction.

And the mortgage originator suffered no loss if the loan went bad.

So we had these two parties: the one that connected with the home buyer, and the one that originated the mortgage, and they had no connection with the actual outcome of whether it was a good mortgage or not.

At Clayton, unlike virtually anybody — there’s a few — we offer the — we offer mortgages to all the buyers of our homes. And we have retained roughly 12 billion of mortgages on 300,000 homes.

Now, when a mortgage goes bad, two people lose: the person that owns the house loses, and the person that owns the mortgage loses.

And in our case, we have this identity of interest. We have no interest in selling anybody a house, and having that mortgage default, because it is a net loss to us. It is a net loss to the customer.

And like I say, that’s not true of most home builders. It’s not true of most mortgage originators.

So you — and there’s been much talk, in terms of possible changes in mortgage rules, to try and get the mortgage originator to keep some skin in the game. And they’ve talked about them retaining maybe 3 percent of the mortgage or something like that, just so they would have an interest in, really, what kind of a mortgage they were putting on the books.

Well, we keep — in many cases — we offer to everybody, but we keep — probably in half the cases, we keep 100 percent of the mortgage, so we have exactly the same interest as society has, and as the home buyer has, in not making mortgage loans to people who are going to get in trouble on those loans.

Now, it’s true that manufactured housing hits the lower end of the market, in terms of house values. Of the homes selling for $150,000 — new homes selling for $150,000 or less — 70 percent of them are manufactured houses.

And some of those people — most — many — of those people do not qualify, on a FICO score, to obtain loans that are government guaranteed. Some do, but most don’t.

And the question is: can you lend intelligently to people who have a good chance of making the payments, keeping that house?

And Clayton has been exemplary in doing that. About 3 percent of the mortgages default in a year, you know, and when they do, we lose money and the person who bought the house loses money.

But 97 percent don’t, and most of those people would not be living in the kind of houses that you can see right here at the auditorium, without the financing availabilities that Clayton makes available, and others make available.

And I invite you to go out and look at that house for $69,500. That house will be transported and erected, ready to go — you have to have the land and that — and I’ll get to that in a second — but for 69,500, you have that house with appliances, with air-conditioning, with a couple bedrooms, 1200 square feet. And probably you’ll put another 25,000 or so in the house, but — in terms of the land and preparation there — so maybe it will be $95,000.

But I just — you know, you can make your own judgment as to whether that’s a decent value. And I know most of you are not living in $95,000 homes, but there are an awful lot of people that aspire to do that.

And we help them, with our own money at risk, to move into those homes. And if we make a mistake, it hurts them and it hurts us. And that is a very unusual arrangement in the financial industry.

Now, I read that story, and in it, there was an item in it, which, reading through the story, I just knew wasn’t true. I mean, nobody that knew anything about manufactured housing could have put that up.

I’d like to put that up on the slide, where it says, “Another Clayton executive said in a 2012 affidavit that the average profit margin on Clayton homes sold in Arkansas between 2006 and 2009 was 11,170 — roughly 1/5 of the average sales price of the homes.”

So this fellow is quoting somebody as saying that we’re making a 20 percent profit on home sales.

Well, I knew that that was nonsense, so I asked for the affidavit. And I read the affidavit about three times, and nowhere in that affidavit was it — was this statement made.

Now, what was said was what I’ll show in the next slide. It’s hard for me to see what’s up there, but it should show Item 6, where it says Clayton Manufactured Homes sold 2,201 homes, and Item 7, that four percent of the gross profit from the home sales totaled 983,000.

So if we’ll move to the next slide. I did a little arithmetic and, sure enough, if you take 25 times the commission for — the commission is 4 percent, so you take 25 times — and then you divide by the number of homes, you come up with 11,170.

But, that statement in the affidavit said gross profit, and gross profit is not the same thing as profit. I’m not sure that the fellow that wrote the story understood that.

So I have put on the next page the difference, for example, of a couple other retailers. I put Macy’s and Target.

And Macy’s has a 40 percent gross profit margin, but a pretax margin of 8 1/2 percent, after taxes of 5.4.

Gross profit is what you — if it’s the case of Macy’s, what they pay for a sofa or something, and what they sell it for. But they also have the expenses of paying salespeople, rent, utilities, advertising, all kinds of other things.

So the idea that gross profit and net profit are the same thing is — you know — anybody that understands accounting would never make a mistake like that.

In our particular case, on the next page, our gross margin is what the fellow said in the affidavit, and he used the word “gross,” of 20 percent. But the writer of the story turned that into a profit margin, and our profit margin is actually three percent. So I’d just like to point out the mathematics on that particular subject.

There’s one other item you should see — and, again, I have trouble seeing the — what’s up there — but we have a — in every retail Clayton establishment, we have a lender board which shows exactly what a variety of lenders are willing to do and what their terms are.

And we also have a sheet, which I think will be put up there, and it’s less than a full page, and it sets out the lenders who are available.

And at the very top — I’m just looking to see whether I can find that right here — at the very top of it, it basically says, you know, check out more than one lender, and you can send the application to any of these people. And we have people sign at the bottom, and there’s no small print on it. I can’t see it here, but — it may look like small print — but it’s one page, and multiple lenders are put on that sheet.

Sometimes people borrow — if there’s a credit union in San Antonio that’s very big, the local bank is very big, and we also will lend money to the buyer of the home, if they wish.

If you buy that home that’s out there, we’ll give you a list of four or five lenders, probably including your local bank, and you will probably take the loan that offers you the best terms.

So, I make no apologies whatsoever about Clayton’s lending terms.

I get letters from people complaining about our subsidiaries in various ways. I mean, some people call the office, some people write in. I can say, in the last three years I have not received one call — we’ve got 300,000 loans — I’ve not received one call from any party in connection with a Clayton Home.

Moreover, we are — at Clayton — we are regulated in almost every state — every state in which we have financing, which is practically every state.

And in the last three years, we have had — I think its 91 examinations by the state, 91 examinations.

They come in. They look at our practices. They make sure that they conform with the laws.

And in those 91, we — I think the largest fine we’ve had has been $5,500, and the largest group of refunds we had was about $110,000.

Yeah, there were — and, you know, those were regulated, not only by those states, were regulated by HUD, all kinds of people.

When we can, we try to get people an FHA loan, because that’s the best loan for them to get.

But, as I say, most of our borrowers are below the 620 FICO score. And it’s true that three percent or so will lose their homes in a year. It’s true that 97 percent of those people will have a home where their average principal and interest payment is a little under $600 a month, and that takes care of having a two- and perhaps three-bedroom house, well equipped. I invite you to go through it.

And Clayton has behaved, in my book, extraordinarily well.

The article talked about 30-year mortgages. Over 4 1/2 years ago, I said we’re not going to have 30-year mortgages. So we don’t have them, except for the FHA-guaranteed ones, which, of course, have a very low rate.

So I have no — I’m proud of the Clayton management. I’m proud of the fact they put, this year, maybe 30,000 people in homes at a very low cost, a very good home. And a very high percentage of those people are going to have those loans paid off, probably in 20 years, and have a home that has cost them — has been a real bargain, basically.

I’ll get to the other question — the 3G question, too — in just a second, but we’ll give Charlie a chance to say what he’d like to.

CHARLIE MUNGER: I don’t know a lot about the mortgage practices at Clayton, but I certainly know that we’ve sold an enormous number of houses and we have a big share of the total market in manufactured.

WARREN BUFFETT: About 50 percent.

CHARLIE MUNGER: Fifty percent.

And it’s a very constructive thing. Personally, I’ve always wondered why manufactured houses don’t have a bigger share of the market. It’s such an efficient way of creating quite usable houses.

Part of the reason is that the track builders, under capitalism, got so efficient. And isn’t Clayton now doing some track building itself?

WARREN BUFFETT: Yeah.

CHARLIE MUNGER: I think so, yes.

So, Clayton is a very productive part of the economy, but we can’t make lending to poor people who buy houses 100 percent successful for everybody. We wouldn’t be running the business right if the foreclosure rate was zero. Too many people would deserve credit that wouldn’t get it.

WARREN BUFFETT: Yeah. The big causes of default are the loss of a job, death, and divorce. And, you know, that happens with high-priced houses as well, but it happens more often with people that are living closer to the edge.

But I don’t think that’s a reason to deny them a house, and particularly when so many — it turns out so well for so many.

The 2008 recession was — and ’9 — was very interesting, because all kinds of securitized deals, involving houses costing hundreds and hundreds of thousands of dollars, the default rate on those was many, many, many times what happened in our own case.

And similarly with delinquency rates. Our delinquency rates are running 3 percent, currently.

And, you know, it — the people want to live in those houses, and I think they deserve the right to.

Incidentally, we had a — a few years ago we had a couple houses here, we called them the “Warren” and the “Charlie.”

The “Charlie” sold first, and it sold to one of the cameramen who was in the credits on the movie you just saw. And you can check with Matt, and he’s — Matt Mason — he is very, very happy with that house he bought four or five years ago.

10. Defending 3G from accusations of excessive job cuts

WARREN BUFFETT: The second question was about 3G, and I don’t think you can ever find a statement that Charlie and I have ever made, in terms of Berkshire’s companies or anybody else’s, where we said that there should be more people working than are needed in a company.

And the 3G people have been successful in building marvelous businesses. And it is true that they have entered into some purchases where there were considerably more people running the business than needed. And the interesting thing is that after they reduced the headcount to the number needed, the companies have done extremely well.

I mean, you’ve seen Burger King outgrow its main competitor by a significant margin. You’ve seen Tim Horton have some very good figures in the first quarter.

And I don’t know of any company that has a policy that says we’re going to have a lot more people than we need. But a good many companies end up in that position, and if 3G buys into one, they quite promptly — and treat people well in terms of the severance — but they get it down to what they need.

And I hope our Berkshire companies are not being run with more people than they need, either. They usually aren’t when we buy them, and, you know, we look for those companies that are well managed.

3G is — will — if they find out that 100 people are doing what 50 people can do, they’ll get it to where 50 people are doing it. And I think that actually makes sense throughout American business. Charlie?

CHARLIE MUNGER: Well, the alternate to the system of having your company right-sized, the right number of people, is what eventually happened in Russia. And there, everybody had a job. And the way it all worked out was some workers said, “Well, they pretend to pay us and we pretend to work,” and the whole damn economy didn’t work. Of course, we want the right number of people in the jobs.

WARREN BUFFETT: It’s interesting. In the railroad business — in the railroad business after World War II, in 1947 or thereabouts — I think there were about 1.6 million people in the railroad business, and it was a lousy business. And capital was short for any kind of improvements.

And now there are less than 200,000. So they’ve gone from a million-six to less than 200,000, carrying more freight, more distance, and doing it in far safer conditions. Safety has improved dramatically in the railroad industry.

And if somebody thinks it would be better to be running the railroads with a million-six, you know, people doing it, you would have a terrible railroad system. You wouldn’t have anything like you have today.

Efficiency is required over time in capitalism, and I really tip my hat to what the 3G people have done.

11. Will Van Tuyl move away from negotiations in auto sales?

WARREN BUFFETT: OK. Jonny Brandt?

JONATHAN BRANDT: Thank you, Warren, for allowing me — inviting me — to be part of this 50th anniversary celebration. I have a question about Van Tuyl.

Van Tuyl is a fabulously productive auto dealer that has, since its founding, used a traditional negotiated model with a particular successful emphasis on profitable add-on insurance and financial products.

Meanwhile, at least some other auto dealers, CarMax and Don Flow among them, have adopted, or are moving towards, models which emphasize fixed prices, transparency, and low sales pressure.

Given the evolving regulatory environment and changing consumer preferences, will Van Tuyl eventually need to adapt to this new mode of selling, or do you feel the traditional method of selling cars will be viable for decades into the future?

If the market requires a new way of selling, how hard is it for a sales culture that has been successful for decades doing business one way to change to another?

WARREN BUFFETT: Yeah. If a change is required, it will be made. And I don’t know the answers to which way it’s going to go on that. The — it’s true that people are — have been — and that’s not new — that’s been experimented with before — where people have tried a one-price system and no negotiating, no haggling and everything.

And I think a very large number of people would like to see that system, except when they actually get into it, it seems to break down for some reason.

It — there’s negotiation going on in a lot of businesses that — and it always amazes me. People say they don’t like it, but it’s what ends up happening.

And so Van Tuyl will adapt to what the customer wants. We’ll see how some of these experiments go. And I don’t think there would be any problem at all if the world goes in that direction and Van Tuyl going to it.

But I wouldn’t be surprised if five or ten years from now the system is pretty much the same. I wouldn’t be totally surprised if it changes, either, but I can’t predict the outcome.

I can predict that Van Tuyl, and the subsequent auto dealerships we buy, I can predict that they will be a very important part of Berkshire and I think will be quite profitable in relation to the capital we employ in the business.

Charlie?

CHARLIE MUNGER: Well, I very much like that acquisition, partly because I think we can do a lot more like it. I —

WARREN BUFFETT: Do you think you’ll be negotiating on cars ten years from now, when you buy a new one?

CHARLIE MUNGER: It’s been amazingly resistant to change for my whole lifetime.

WARREN BUFFETT: Yeah. Happens in the jewelry business, too.

I mean, there’s certain items — well, it happens in real estate. I mean, let’s just say that some real estate firm said we’re only going to take listings where you can’t negotiate.

Do you think? — I’m not sure how it would do, in terms of obtaining both listings and customers.

People seem to want to negotiate. If they hear a house is priced at 200,000, they’re not going — unless it’s some unusual situation — they’re not going to step right up and pay the 200. They’re going to bid.

When people are dealing with a big ticket item — a lot of people — their natural tendency is to negotiate and they particularly will do so if they think that’s built into the system.

So I’m not sure how it changes, but we’ll do fine, whatever direction it goes.

12. Company characteristics for predictable earnings

WARREN BUFFETT: OK. Now we go to the shareholder at Station 1.

AUDIENCE MEMBER: Hi, Warren. Hi, Charlie. Great to be here. This is my first time here, incredibly lucky to have my question answered.

So my question is this: can you name at least five characteristics of a company that gives you confidence to predict its earnings ten years out in the future? And can you also use IBM as a case study, how we check all those boxes?

WARREN BUFFETT: Charlie, what are your five? (Laughter)

CHARLIE MUNGER: We don’t have a one-size-fits-all system for buying businesses. They’re all different, every industry is different, and we also keep learning. So what we did ten years ago, we hopefully are doing better now. But we can’t give you a formula that will help you.

WARREN BUFFETT: Now, if you’re looking at the BNSF railroad as we were in 2009 or if you’re looking at Van Tuyl in 2014, there are a lot of things that go through our minds. And most of the things that go through our minds are things that will stop us from going further.

I mean, there’s — the filters are there. And there are a lot of things that, if we see it in a business, including, maybe, who we’re dealing with, will stop us from going on to the next layer. But it’s very different in different businesses.

We are looking for things where we do think we’ve got some reasonable fix on how it’s going to look in five or ten years, and that does eliminate a great many businesses. But it’s not the same — it’s not the same five questions at all.

Certainly, when we’re buying a business where we’re going to have somebody that’s selling it to us continue to run it for us, you know, a very big question is, you know, do we really want to be in partnership with this person and count on them to behave in the future when they don’t own the business, as they behaved in the past when they do own the business. And that stops a fair number of deals.

But I can’t give you five — we don’t have a list of five. Or if we do, Charlie has kept it from me. (Laughter)

WARREN BUFFETT: You want anything more?

CHARLIE MUNGER: No.

13. Munger supports IBM stake purchase

WARREN BUFFETT: Becky?

BECKY QUICK: This question is for Charlie. It comes from John Baylor (PH).

He says, “Charlie, you broke Warren of his cigar butt buying habits. With the significant innovation that is occurring in technology, is IBM similar to those textile mills in the 1960s, and did you try to talk Warren out of buying IBM?”

CHARLIE MUNGER: The answer is no.

I think IBM is a very interesting company. It totally dominated Hollerith machines, you know, the punch card computing. And then when they invented electronic computing, it dominated that for a while.

It’s very rare that when a technological change comes along that people adapt as successfully as IBM did that time.

Well, now they have the personal computer, and that’s been a mixed bag. And — but I think IBM is a very credible company.

We own a lot of companies that have temporary reverses, or once were mightier in some ways than they are now.

IBM is still an enormous enterprise, and I think it’s still a very admirable enterprise, and I think we bought it at a reasonable price.

WARREN BUFFETT: When we bought it, it was a two-to-nothing vote. (Laughs)

CHARLIE MUNGER: Yeah.

WARREN BUFFETT: OK. (Laughter)

14. Why we don’t “talk up” our investments

WARREN BUFFETT: Incidentally, there’s one thing I always find interesting.

We get asked questions about investments we own, and people think we want to talk them up, you know, or —

We have no interest in encouraging other people to buy what — the investments we own.

I mean, we are better off, because either we or the company is likely to be buying stock in the future. Why would we want the stock to go up if we’re going to be a buyer next year, and the year after, and the year after that?

But the whole mentality of Wall Street is that if you buy something — even if you’re going to buy more of it later on, or if the company is going to buy its own stock in — the people seem to think that they’re better off if it goes up the next day, or the next week, or the next month, and that’s why they talk about “talking your book.”

If we talked our book, from our standpoint, we would say pessimistic things about all four of the biggest holdings we have, because all four of them are repurchasing their shares, and, obviously, the cheaper they repurchase their shares, the better off we are. But people don’t seem to get that point.

Do you have any idea why, Charlie?

CHARLIE MUNGER: Warren, if people weren’t so often wrong, we wouldn’t be so rich. (Laughter and applause)

WARREN BUFFETT: He’s finally explained it to me. OK. (Laughter)

15. “Three extraordinary pieces of luck” with insurance

WARREN BUFFETT: Gary?

GARY RANSOM: Thank you.

In his letter, Charlie talked about Berkshire’s insurance success, quote, “being so astoundingly large that I believe that Buffett would now fail to recreate it if he returned to a small base while retaining his smarts and regaining his youth.”

Do you agree that you could not repeat that success today? And if so, what do you think are the conditions in the insurance industry today that would inhibit a repeat of that performance?

WARREN BUFFETT: Well, I had many, many, many pieces of luck, but I had three extraordinary pieces of luck, in terms of the insurance business.

One was, when I was 20 years old, having a fellow on a Saturday, a fellow named Lorimer Davidson, be willing to spend four hours with some 20-year-old kid who he never heard of before, explain the insurance business to him.

So I received an education at age 20 that was — I couldn’t have gotten at any business school in the United States. And that was just pure luck. I mean, I just happened to go to Washington. I had no idea I would run into him. I had no idea whether he would talk to me, and he spent four hours with me. So just chalk that one up, the chance of that happening again.

In 1967, I got lucky again when Jack Ringwalt, who, for about five minutes every year wanted to sell his company, because he would get mad about something, some claim would come in that he didn’t like or something of the sort. And I told my friend Charlie Heider, I said, “Next time Jack is in the mood, be sure to get him to my office.” And Charlie got him up there one day, and we bought National Indemnity.

We couldn’t have done that — we not only couldn’t have done it a day later, we couldn’t have done it an hour later. You know, that — that was lucky.

And then I really got lucky in the mid ’80s when, on a Saturday, some guy came in the office and he said, “I’ve never worked in the insurance business, but maybe I can do you some good.” And that was Ajit Jain. And, you know, how lucky can you get?

So, if you ask me whether we can pull off a trifecta like that again in the future, I’d say the odds are very much against it.

But the whole — the whole thing in business is being open to ideas as they come along, and insurance happened to be something that I could understand. I mean, that was in my sweet spot.

If Lorimer Davidson had talked to me about some other business, you know, it wouldn’t have done any good. But it just so happened he hit a chord with me on that in explaining it. I could understand what he was talking about. And I could understand what National Indemnity was when Jack had it for sale.

And that’s — there’s an awful lot of accident in life, but if you keep yourself open to having good accidents happen, and kind of get past the bad accidents, you know, some good things will happen. Might not happen in insurance — you know, it can happen in some other field — probably would happen in some other field — if you were to start in today.

So, no, we could not have — you couldn’t expect to have three lucky events like that happen, and there were many more along the way.

But, you know, we — I think if we were starting over again, we’d find something else to do. What about it, Charlie?

CHARLIE MUNGER: Yeah. I don’t think we would have that kind of success.

You know, mostly we bought wonderful businesses and nourished them. But the reinsurance division was just created out of whole cloth right here in Omaha, and it’s a huge business. Insurance has been different for us.

16. Berkshire’s culture “runs deep”

WARREN BUFFETT: OK. Station 2? And if you’ll say where you’re from too, please?

AUDIENCE MEMBER: Dear Warren, dear Charlie. I’m Lawrence from Germany, and in my home country, you two are regarded as role models for integrity. And at Berkshire, its culture is its most important competitive edge.

Hence, my question: how can we, as outside investors, judge the state of Berkshire’s culture long after you depart from the company?

WARREN BUFFETT: Well, I think it’s fair that you do, you know, come with a questioning mind to the culture, post-me and Charlie, but I think you’re going to be very — I don’t think you should be surprised, but I think you will be very pleased with the outcome.

The culture — I think Berkshire’s culture runs as deep as any large company could be in the world.

It’s interesting you’re from Germany, because just three or four days ago, we closed on a transaction with a woman named Mrs. Louis, in Germany.

And she and her husband had built a business [Detlev Louis Motorrad-Vertriebs GmbH]. Over 35 years, they’d spent developing this business of retail shops, dealing with motorcycle owners, and lovingly, had built this business.

Her husband died a couple years ago. And Mrs. Louis, in Germany — it came about in sort of a roundabout way — but she wanted to sell to Berkshire Hathaway. And, you know, that would not have been the case 30 or 40 years ago.

So it does — it’s a vital part of Berkshire to have a clearly defined, deeply embedded culture that pervades the parent company, the subsidiary companies. It’s even reflected in our shareholders.

And, you know, when you have 97 percent of the shareholders vote and say we don’t want a dividend, I don’t think there’s another company like that in the world.

So we have a — our directors sign on for it and, there again, we behave consistently. Instead of having a bunch of directors who are — love to be a director because they’d like to get $2- or $300,000 a year for showing up four times a year, we have directors who look at it as a great opportunity for stewardship, and who want their ownership, and have their ownership, represented by buying stock in the market, exactly like you do.

So we — it’s — we try to make clear and define that culture in every way possible, and it’s gotten reinforced over the years to an extreme degree. People who join us believe in it; people who shun us don’t believe in it, so we — it’s self-reinforcing.

And I think it’s a virtual certainty to continue and to become even stronger, because once Charlie and I aren’t around, it will be so clear that it’s not the force of personality, but it’s the — it’s institutionalized that, you know, nobody will doubt that it will really continue for decades and decades and decades to come.

Charlie?

CHARLIE MUNGER: Well, as I said in the annual report, I think Berkshire is going to do fine after we’re gone. In fact, it will do a lot better, in dollars. But, percentage-wise, it will never gain at the rate we did in the early years, and that’s all right. There’s worse tragedies in life than having Berkshire’s assets and have the growth rates slow a little.

WARREN BUFFETT: Name one. (Laughter)

CHARLIE MUNGER: Warren and I have one not very far ahead.

WARREN BUFFETT: OK. Yeah, yeah. (Laughter)

OK. Andrew?

I should say culture is everything at Berkshire. And if you run into a terrible culture, it’s — you know, the Salomon thing was up there on the screen, and it would be hard to turn Salomon into a Berkshire. I don’t think we could have done it, Charlie.

CHARLIE MUNGER: I don’t think anybody’s ever done it on Wall Street.

WARREN BUFFETT: No. It’s just — it’s a different world.

And that doesn’t mean that Berkshire is a monastery, by any means, but it does mean that — I can guarantee you that Charlie and I, and a great, great many of our managers, are more concerned — and Carrie Sova who put this meeting together and everything — they are more concerned about getting a good job done for Berkshire than what they get out of it themselves.

And, you know, it’s great to work around people like that.

17. Health concerns about sugar won’t stop Coca-Cola’s growth

WARREN BUFFETT: Andrew?

ANDREW ROSS SORKIN: OK, Warren. This question comes from Simone Wallace (PH) in New York, New York.

And she writes, “Over the last 50 years, we Berkshire shareholders have, effectively, been long sugar consumption, through directly owned companies, such as See’s Candies, Dairy Queen, in funding Heinz, and publically-traded investments, such as Coca-Cola today.

“Yet, from improvements in scientific research, we as a society have become increasingly attuned to the true costs of greater sugar consumption, in the form of rising health-care costs.

“We are seeing this awareness of sugar’s impact in changing consumer behavior. Carbonated soft drink volumes are declining, and consumer packaged goods companies, focused on the center aisles of supermarkets, are struggling with organic growth.

“If we have reached — have we reached an inflection point in human behavior in how consumers view sugar consumption? And do you think Coca-Cola’s moat, and potentially that of Heinz’s or Kraft’s, is narrowing? And if not, what news would it take you to be convinced that it is?”

WARREN BUFFETT: Well, I think it’s an enormously wide moat, but I think it’s also true that the trends you described are happening.

But, you know, there will be 1.9 billion eight-ounce servings of Coca-Cola products, not Coca-Cola, but Coca-Cola products, consumed in the world today.

I don’t think you’re going to see anything revolutionary, and I think you will see all food and beverage companies adjust to the expressed preferences of the consumers as they go along.

No company ever does well ignoring its consumers.

But there will be — I would predict — 20 years from now there will be more people — there will be more Coca-Cola cases consumed — than there are now, by some margin.

Back in the late 1930s, Fortune ran an article saying that the growth of Coca-Cola was all over.

And when we bought our Coca-Cola stock in 1988, you know, people were not that enthused about growth possibilities for the product.

I sit here as somebody who, for the — in the last 30 years, one-quarter of all the calories I’ve consumed come from Coca-Cola. (Laughter)

And that is not an exaggeration. I am one-quarter Coca-Cola. I’m not sure which quarter.

But — and, you know, if you really — I don’t think there is this choice. I think there’s a lot to be said about being happy with what you’re doing.

If I’d been eating broccoli and Brussels sprouts, and all that, all my life, I don’t think I’d live as long. You know, I — (Laughter)

Every meal, I would approach, thinking, you know, it’s like going to jail or something. (Laughter)

No. I think — I think — Charlie? (Laughter)

Charlie’s 91, and his habits aren’t that different than mine. They’re slightly better, but —

CHARLIE MUNGER: There’s no question about it. The way I look at it is, sugar is an enormously helpful substance. It prevents premature softening of the arteries. (Laughter)

And the way I look at it, is that, if I die a little sooner that will just be avoiding a few months of drooling in a nursing home. (Laughter)

WARREN BUFFETT: Charlie and I have enjoyed every meal we ever had, virtually, except when I was eating at my grandfather’s and he made me eat those damn green vegetables.

There, obviously, are some shifts in preferences, although it’s remarkable how durable items are in this field.

We — Berkshire Hathaway — I believe, was the largest shareholder of General Foods from about 1981 or thereabouts, to about 1984 when it was bought by Philip Morris.

And, you know, that’s 30-plus years ago, and those same — those same brands — you know, they went through Philip Morris, they got spun out as Kraft, they broke Kraft into two pieces. But now, we’re going to own those brands, and they’re terrific brands.

Heinz — Heinz goes back to 1869. The ketchup came out a little later. They went bankrupt, actually, when they were counting on the horseradish or whatever it was.

But the ketchup came out in the 1870s. Coca-Cola dates to 1886. It’s a pretty good bet that an awful lot of people are going to like the same thing.

And when I compare drinking Coca-Cola, you know, to something that somebody would sell me at Whole Foods —(Laughter)

I don’t know — I don’t see smiles on the faces of people at Whole Foods. (Laughter and applause)

So I like the brands we’re buying, Andrew.

18. Why Buffett likes local auto dealerships

WARREN BUFFETT: OK. Gregg Warren?

GREGGORY WARREN: Thank you, Warren. I just wanted to circle back and add on to Jonathan’s question on Van Tuyl Group.

What is it that attracted you most to the deal? Potential for consolidation in a highly fragmented industry, which would allow you to put some of your excess capital to work, or the unique positioning in the auto chain of the auto dealer sector, which has its hands not only in auto sales but financing insurance and parts and services?

I know that Charlie just said that he’d like to do more deals like it, but where do you feel the greatest return will come from longer term? Rolling up auto dealerships or tapping into the advantages that are inherent in the full service model?

WARREN BUFFETT: Yeah. There are not any huge advantages of scale, at least that I’m aware of, in owning lots of dealerships. But running dealerships well is a very good business. It’s a local business.

So I don’t see that having some — there’s 17,000 dealers in the country, and if you ask the people here in Omaha to name a bunch of dealers, they’d come up with a bunch of local names.

And I don’t think that you widen profit margins, particularly, by having a thousand dealers versus having a hundred or even having one very good dealer.

So we will be buying, I hope, more dealerships, but it will be based on local considerations.

We don’t see the finance business, in dealers — we don’t bring anything to that party.

[CEO] John Stumpf is here from Wells Fargo. I think they’re the biggest auto finance company in the United States. And they have a cost of funds advantage over Berkshire.

Berkshire is able to borrow money at a low price, but I forget whether John’s liabilities cost him something like 12 basis points or something like that last quarter. And we can’t come up with money as cheap as the banks can, and they’re the natural lenders for loans, so we’re not going to be in the finance business.

We will keep looking for dealerships, maybe groups of dealers. It doesn’t give us a buying advantage from a manufacturer. And we will hope that we run those local operations very well and that they’re regarded by the people who buy cars as a local business, not some part of some giant operation.

So, I think you’ll see us buying more, but I don’t think you’ll see us widening out margins from what existed before, except in the cases where we can run a local dealer better.

Charlie?

CHARLIE MUNGER: Yes. And Van Tuyl has a system of meritocracy where the right people get the power and get some ownership.

So on the — it reminds me a lot of the Kiewit Company, an Omaha company and whose headquarters Berkshire resides as a tenant. And the Van Tuyl and Kiewit are kissing cousins. Those are very successful cultures, and I think they’ve got a very good thing going for them. The right people are prospering in Van Tuyl.

19. Building culture and values at Berkshire

WARREN BUFFETT: OK. Station 9? And if you’ll identify where you’re from, please.

Oh, I’m sorry. Station 3. You’re number 9. I apologize.

AUDIENCE MEMBER: Apology accepted. (Laughter)

WARREN BUFFETT: We’d have cut off your mic if you hadn’t. (Laughter)

AUDIENCE MEMBER: Fair enough.

My name is Stuart Kaye, and I’m from Stamford, Connecticut.

And I wanted to follow up on the questions that have been asked about culture and stewardship at Berkshire Hathaway, because I’m currently in year five of helping build a firm called Matarin Capital Management, and we discuss values and culture quite a bit.

And so I’d like some tips from you about what characteristics you thought about 45 years ago when you were building the culture and values at Berkshire Hathaway.

WARREN BUFFETT: Yeah, well I think culture has to come from the top, it has to be consistent, it has to be part of written communications, it has to be — you know, has to be lived, and it has to be rewarded when followed, and punished when not.

And then it takes a very, very long time to really become solid.

And obviously, it’s easier — much easier — to do it if you inherit a culture you like, and it’s easier in smaller firms, I think.

I can think of a lot of companies — very big companies — in this country, and I don’t think if Charlie and I were around them for ten years we’d be able to accomplish much of anything.

So it — you know, it is a grain of sand type of thing. And people — just like your child, you know, sees what you do rather than what you say, it’s the same thing in a business, that people see how those above them behave and they move in that direction.

They don’t all move that way. We’ve got 340,000 people now working for Berkshire, and I will guarantee you that there’s, you know, some number —a dozen, maybe 50, maybe 100 —that are doing something today that they shouldn’t be doing.

And we — what you have to do is when you find out about it, you have to do something about it.

I didn’t like, for example, making 30-year mortgages at Clayton five years ago. And I said, “We’re not going to make 30-year mortgages, you know, unless they’re government guaranteed.”

And when we bought Kirby, there was some sales practices we didn’t like, and we particularly didn’t like them with older people. So we put in a golden age policy where, if you’re over 65 and you bought a Kirby and for any reason you didn’t like it, any time up to a year, you could send it and get all of your money back. And I encouraged people to write me if they had a problem on anything like that.

So it takes a lot of time, and you’ll — you know, at GEICO we’re going to — you know, we’re going to settle millions and millions and millions of claims. And I will guarantee you that when two people are in an auto accident, they don’t agree 100 percent of the time on whose fault it was, so they may go away and be unhappy for a time.

But we work all the time at trying to behave with other people as if our positions were reversed. That’s what Charlie’s always advised in all our activities, and we’ve tried to follow it. And we’re certainly far from perfect at it, but if you keep working at it, it does get results.

Charlie?

CHARLIE MUNGER: Yeah. I think the one thing that we did that’s worked best of all is we were always dissatisfied with what we already knew and we always wanted to know more. And Berkshire, if Warren and I had stayed frozen in time, particularly Warren, it would have been a —

WARREN BUFFETT: I’d like to do it, understand.

CHARLIE MUNGER: It would have been a terrible place. It’s what we kept learning that made it work, and I don’t think that will ever stop.

20. Any company with an economist has “one employee too many”

WARREN BUFFETT: Carol?

CAROL LOOMIS: This question comes from Mona Dyan (PH). And it concerns two indicators, Warren, that you have discussed in the past about the general level of the stock market.

The first one is the percentage of total market cap relative to the U.S. GNP, which you have said is probably the best single measure of where valuations stand at any given moment.

This indicator is at about 125 percent. That is the ratio of total market cap to U.S. GNP, and that’s about what it was when Warren talked about this back in 1999 just before the — shortly before — the bubble broke.

The second indicator, which you mentioned in a famous 1999 speech that subsequently became an article in Fortune, is the corporate profits — is corporate profits — as percent of GNP.

You had said at the time that that number ranged between 4 percent to 6 1/2 percent over a long period of time, which I believe was 1951 to 1999.

Well, as of Friday, it is about 10 1/2 percent, according to the St. Louis Federal Reserve site. That is way above the range you had mentioned.

Are the current levels of either one, or both, of these indicators a matter of concern for the general investing public?

WARREN BUFFETT: Yeah. Well, the — it might be — the second figure, which is the profits as a percentage of GDP, might be a concern for other segments of society because what it indicates is that American business has done wonderfully well in recent years.

And I know it says how — what a terrible disadvantage it has, because of U.S. tax rates and a host of other things, you know, the facts are that American business has prospered incredibly.

And the first comparison is very much affected by the fact that we live in an interest rate environment, which Charlie and I probably would have thought was almost impossible, not too many years ago.

And, obviously, profits are worth a whole lot more if the government bond yield is 1 percent, than they’re worth if the government bond yield is 5 percent.

So it gets back — and, you know, Charlie in that movie talked about alternatives and opportunity cost. And for many people, the opportunity cost is owning a lot of bonds, which pay practically nothing, or owning stocks, which are selling at fairly high prices historically, but they weren’t selling at those historic prices with interest rates like this.

So I would not — I look at those numbers, but I also look at them in the context of the fact that we’re living in a world that has incredibly low interest rates, and the question is how long those are going to prevail. Is it going to be something like Japan that goes on decade after decade, or will we be back to what we thought was normal interest rates?

If we get back to what are normal interest rates, stocks at these prices will look pretty high. If we continue with these kinds of interest rates, stocks will look very cheap. And now I’ve given you the answer and you can take your pick. (Laughs)

Charlie?

CHARLIE MUNGER: Well, since we failed to predict what happened, and what exists now, why would anybody ask us what our prediction is in the future? (Laughter)

WARREN BUFFETT: Yeah, yeah. We — incidentally, the one thing I can assure you, Charlie and I, to my knowledge, or my memory, I can’t recall ever us making an acquisition or turning down one based on macro factors that — you know, and we talk about deals when they come along, but whether it was See’s Candy, or whatever it might have been, the Burlington Northern we bought at a terrible time, in general economic conditions.

But we don’t — it just doesn’t come up, because we don’t — we know we don’t know what the next 12 months, 24 months, 30 — we know we don’t know what that’s going to look like. But it doesn’t really make any difference if we’re buying a business to hold for a hundred years.

What we have to do is figure out what’s likely to be the average profitability of the business over time and how strong its competitive mode is and that sort of thing.

So, people have trouble believing that. They think we talk about it. We think any company that has an economist, you know, certainly, has one employee too many. (Laughter)

Charlie? Can you think of anything rude to say that I haven’t said? (Laughter)

CHARLIE MUNGER: Well, it would be hard to top that one. (Laughter)

WARREN BUFFETT: I know. OK. (Laughter)

21. Effect on BNSF of new crude-by-rail safety rules

WARREN BUFFETT: OK. Jonathan?

JONATHAN BRANDT: There’s been an awful lot written about what should be done to improve the safety of the crude-by-rail infrastructure. Both this week and last month, federal regulators introduced new standards. These new standards include thicker tanks, better fire protection, electronically controlled pneumatic brakes, and speed limits in more populous areas to reduce the chance of derailments near where people live.

The railroad association has complained that the brakes are too expensive, while others have complained about what they view as an overly-long timetable to switch out the old tank cars.

Given the tank car industry’s limits on manufacturing and retrofitting capacity, and the impact on overall rail network velocity from speed limits, do you think the new rules strike the right balance between efficiency and safety?

For Berkshire, what impact will these new rules have on the operations of Marmon’s Union Tank Car subsidiary and on the BNSF Railroad?

Can you also update us on the BNSF initiative to purchase up to 5,000 of its own oil tankers — oil tank cars — which is a departure from historic industry practices, and what drove that decision?

WARREN BUFFETT: Yeah. Well, you’ve asked all the questions I’ll be asking.

But I think those rules just came out, what, two days ago now? Yeah. And they’re 300 pages. And little as I have to do with this meeting and everything, I have not read those, although I have talked very briefly to Matt Rose and also Frank Ptak who runs our — the company that manufactures and leases tank cars.

You know, our interest — actually, the interest of our railroad and our tank car manufacturing and leasing operation may diverge in various ways.

Clearly, we’ve got an interest — the country has an interest — in developing safer cars, and we found that the — some cars we thought were safe have turned out to be less safe than we thought going in.

The most dangerous kinds of thing we carry, of course, are — as a common carrier, we have to carry chlorine, we have to carry ammonia, and we’re required to carry that. We’d rather not carry it.

There are dangerous products that have to get transported in the country, and they’re — it’s more logical to transport them by rail than either truck or pipeline, and some of those we’d rather not carry but we do carry.

I would say that the — probably everybody will be somewhat unhappy with the rules, but the — you know, it’s up to — it is up to Washington, and the government, to devise the rules under which something that is potentially dangerous is transported.

And transporting by pipeline has its problems. Transporting by rail has its problems.

And railroads have gotten dramatically safer over the years. Our safety figures — and Burlington Northern leads the industry in safety — but the safety figures get better and better year after year.

And — but you are — but you’re going to have derailments, and you better have very safe cars carrying that, and nothing will be perfect.

Charlie?

CHARLIE MUNGER: Yeah. Well, big companies and successful companies, like Burlington Northern and Exxon and Chevron and so on, have a lot of engineers and they have long histories of trying to be way safer than average and knowing a lot about how to do it. And none of that is going to change.

You’d be out of your mind to own these big companies and not run them with big attention to safety. And we’re not out of our minds and neither are the people who run Burlington Northern. The safety is going to be improved continuously, and should be.

WARREN BUFFETT: Yeah. And it has been consistently, but —

CHARLIE MUNGER: Yeah.

WARREN BUFFETT: But there are new problems. For one thing, the Bakken crude has been proven to be quite a bit more volatile than most of the crude that is —

CHARLIE MUNGER: It’s not really crude. It’s condensate. I mean, it’s almost misnamed, to call it crude. It is more volatile.

WARREN BUFFETT: Yeah.

I can tell you — and I may write about this next year in the report, though — that Burlington Northern has the best safety record among the big railroads. And Berkshire Hathaway Energy, it’s extraordinary, their safety record, in terms of utilities. And every new utility we purchase at Berkshire Hathaway Energy, we’ve brought — the safety statistics, they’ve gotten far better after Greg Abel has taken over.

CHARLIE MUNGER: After they bought the Omaha pipeline, which had been mismanaged and safety had been improperly ignored, we watched those people, the Berkshire employees, just work day and night improving the safety. They didn’t want more pipeline explosions.

WARREN BUFFETT: Yeah. We went from last out of 40-some — I think it was — to either second or first. And if we were second, it was because our other pipeline was first. (Laughter)

22. “Lucky” to have avoided business school

WARREN BUFFETT: OK. Station 4?

AUDIENCE MEMBER: Hello, Mr. Munger and Mr. Buffett. Nirav Patel from Haverhill, Massachusetts.

What advice would you give to someone who’s trying to network with influential people but doesn’t have access to the alumni network of a top business school?

CHARLIE MUNGER: Let me take that one. I think you should do the best you can — (Laughter)

— playing the hand you’ve got.

WARREN BUFFETT: Charlie is very Old Testament on this. (Laughter)

He didn’t get much past Genesis. (Laughter)

Was his question that he didn’t have a lot of associations because of —?

CHARLIE MUNGER: Well, he’d like to have you help him —

WARREN BUFFETT: — tap into —

CHARLIE MUNGER: — tap — do well without business school training. I never had any business school training, why should you have any? (Laughter)

WARREN BUFFETT: And actually, I would say the business school training, particularly in investments, was a handicap about 20 years ago when they were preaching efficient market theory because essentially they told you it didn’t do any good to try and figure out what a company was worth because the market had a price perfectly already. Imagine paying, you know, 30 or $40,000 a year to hear that. (Laughter)

CHARLIE MUNGER: You were very lucky to avoid a lot that you’ve avoided. (Laughter)

WARREN BUFFETT: How do you feel about your law school training, Charlie, while we’re on it? (Laughter)

CHARLIE MUNGER: Well I have a son-in-law who recently explained how modern profit-obsessed law school — law firms — work. He said it’s like a pie eating contest, and if you win, you get to eat a lot more pie. (Laughter)

23. Railroad accidents, insurance, and BNSF

WARREN BUFFETT: OK, Becky. You’re on.

BECKY QUICK: This question is a follow-up to the one that Jonathan Brandt just asked. It’s an appropriate follow-up for that, though.

It comes from Mark Blakley in Tulsa, Oklahoma, who says that one risk to Berkshire and BNSF appears to be a large railroad accident.

“It appears many recent accidents have occurred in rural areas. However, how would a worst-case scenario, perhaps one in a more urban area or a BP-type accident, impact BNSF and Berkshire Hathaway? And is the company insured or protected against such losses?

WARREN BUFFETT: Our insurance — reinsurance — unit actually went to the four major railroads offering very high limits. I think we — this is from memory, I could be off on this somewhat, but I think we offered something like $5 or $6 billion, excess — or maybe a billion and-a-half or something like that that the railroad retained.

So we — there’s no question about it. If you had the exact wrong circumstances, you know, a train with a lot of ammonia or chlorine or something, you know, right in some terrible urban area, the possibility always exists that that can happen.

It can happen — you know, you can have plane crashes. There are things that are very small probabilities.

But if we run trains millions and millions of miles, year after year, something will happen just like, you know, they happen in every other possible accident way.

So you minimize it. You obviously — you run trains slower in urban areas. They’ve already instituted that with crude. I think they’ve brought it down to 35 miles an hour in towns of 100,000. That’s the maximum.

So you’re always working to be safer; you’ll never be perfectly safe.

We do not — we have some insurance at Burlington Northern, but we don’t need insurance at Berkshire. You know, we’ve got the capability to take any loss that comes along. So we actually would be more likely to be offering that insurance, and we did offer that insurance, and the railroad industry didn’t like our rates, which is understandable, and so they haven’t bought it. But that doesn’t mean they won’t at some time in the future.

I should add one thing that I forgot to say to Jonathan. The — I don’t think we will be buying the 5,000 railcars. I think — I don’t know that for sure, but, you know, there’s going to be a lot going on in terms of retrofitting.

Our Marmon operation has actually taken on a new facility that will be working very hard — once we know what the retrofit requires — we will be, I’m sure, working three shifts on retrofitting cars, probably our own, probably some other people’s. We’ll be building new cars. The industry has been waiting to see what the requirements would be before moving ahead.

The first quarter of 2015, there were practically no tank cars ordered. There’s a backlog, but there’s — no tank cars were ordered, because we need to see what the regulations are.

But we’ll be very active in retrofitting and in manufacturing new cars, but I don’t think we’ll be — historically the railroads have never really owned tank cars. That goes back to the Rockefeller days.

And I think the present method of having car lessors, such as the one we own, I think will continue in the future rather than having the railroads own them.

24. Why move assets around insurance subsidiaries?

WARREN BUFFETT: OK. Gary?

GARY RANSOM: I have a question on intercompany transactions within the insurance companies.

In the last couple of years, you’ve had a number of them, including 50 percent of the business ceded up to — from GEICO — to National Indemnity.

You did something similar with MedPro and with GUARD. You also moved some of the companies — or the subsidiaries — like Clayton Homes, out of the Geico sub and up into the holding company.

It seems like a lot more activity than normal, and I’m just asking, what is the main purpose of all those movements, what financial flexibility might it provide you, and why now?

WARREN BUFFETT: Yeah. Well, there are a lot of things at Berkshire that the ‘why now’ is answered by — going to be answered by the fact, well, we just got around to it.

The huge chunk of capital, in the insurance companies, is at National Indemnity. So we have moved through these, quote, “share arrangements,” we moved premium volume that is generated at GEICO or MedPro or different companies, we’ve moved that up to the parent, because that’s where all the — there’s a — you know, there’s just extra layer after extra layer after extra layer of capital there, and it makes it a little simpler that way.

It makes it a little simpler just in keeping all the money invested, as opposed to having 50 pockets or 75 pockets to look at it, if you have a couple of main pockets to look at it.

There’s no real change in the certainty of payment of policies or anything of the sort.

It really makes life a little — just a little easier — in terms of managing the money by having most of the — most of the funds concentrated in National Indemnity.

So there’s no mastermind to it. We ended up with a few companies in GEICO Corp, which was a holding company for GEICO itself. And it just seemed that we probably ought to get those up to the parent company level and we put them there.

But our general approach is just to keep every place loaded with more capital than anybody could possibly conceive of us needing. And that’s going to result, more and more, probably, in the funds being concentrated in National Indemnity.

25. “Dollar will be the world’s reserve currency 50 years from now”

WARREN BUFFETT: OK. Station 5.

AUDIENCE MEMBER: Good morning, Warren. Good morning, Charlie. My name is David Tollefson (PH) from Minneapolis, Minnesota.

Currently, the U.S. is not a prospective founding member of the Asian Infrastructure Investment Bank, where many European countries are. The AIIB is relatively small, but if this is part of an ongoing trend in the next 50 years, how will that impact the U.S. multinational corporations? Thank you.

WARREN BUFFETT: Well, that’s a subject I know absolutely nothing about, so let’s hope Charlie does. (Laughter)

CHARLIE MUNGER: I know a little less than you do. (Laughter)

WARREN BUFFETT: I really apologize to you, in terms of your question, but, you know, if we started talking about it, we’d be bluffing.

CHARLIE MUNGER: Yeah.

WARREN BUFFETT: Do you have a second question? (Laughter)

AUDIENCE MEMBER: Off the top of my head, how about the dollar as a reserve currency? Do you have any issues or concerns in the next 50 again — I know we’re in a good position now — but with us losing that position?

WARREN BUFFETT: I think the dollar will be the world’s reserve currency 50 years from now, and I think the probabilities of that are very high. Nothing certain, but I would bet a lot of money on that one.

Charlie?

CHARLIE MUNGER: Well, I have a little feeling on that subject. I’m probably more nervous than a lot of people about printing a lot of money and spending it. There are times when you have to do it, I’m sure, and we just came through one.

But I’m happier when we print money and use it improving infrastructure than I am when we just spread it around with a helicopter. (Applause)

WARREN BUFFETT: So what do you think is going to happen if we keep spreading it around with a helicopter?

CHARLIE MUNGER: I think it’s always more dangerous than the economic profession thinks.

26. Subsidiaries using the Berkshire Hathaway name

WARREN BUFFETT: OK. With that, we’ll go to Andrew.

ANDREW ROSS SORKIN: This question comes from a local shareholder, Max Rudolph, who writes in:

“Recently, several subsidiaries were renamed to include Berkshire or BH in their name, which Mr. Buffett has avoided doing previously, at least due in part, I imagine, to increased reputational risk should something go wrong.

“Can you discuss how you decide which subs are allowed to rebrand, and discuss those risks, given that Clayton, NetJets, and others, have received negative publicity this year?”

And attached to that question, Steve Rider (PH) of Chicago asks, “Will Fruit of the Loom become Berkshire Undergarments?” (Laughter)

WARREN BUFFETT: Well, if it does, we won’t pay him a royalty for the idea. (Laughter)

The — we did create a Berkshire Hathaway HomeService operation, which is a franchise operation.

We bought two-thirds of the Prudential franchise operation a couple of years ago, and we have a contract where we can buy the — where we will — buy the remaining third in another couple of years.

And so we were going to lose the rights to Prudential over time. And Greg Abel asked me about using Berkshire Hathaway, and I told him that they could use it, but that if I started hearing of any abuses of it or anything of the sort, we would yank it, and that maybe that would be a useful tool in making sure that people behaved like we wanted them to. And so far, that’s worked out fine.

We’ve had no idea that we wanted to take Berkshire Hathaway into becoming a household name and that that would create extra value, but we were going to rename a large franchising operation.

And, like I say, as long as the name does not get abused, that will be fine. And the Van Tuyl Auto — we’re calling it the Berkshire Hathaway Automotive Group.

Certain of the dealers will have the right to use that as a tag line and others won’t. And, again, if there’s problems connected with it, we’ll change it.

But in a sense, that isn’t bad. If there are going to be problems, I’d just as soon hear about them. If I hear about them because the name is “Berkshire Hathaway,” that may mean that I get on top of them faster than I would otherwise.

We have no — we have — a good many of our companies, at the bottom of their letterhead or something of the sort, they say a “Berkshire Hathaway Company,” and that’s fine.

But we have no — we do not anticipate that we’re going to turn it into some huge asset by branding a bunch of products that way.

Charlie?

CHARLIE MUNGER: We’d be crazy to try and sell Berkshire Hathaway peanut brittle instead of See’s. Those old brand names are worth a lot of money.

27. MidAmerican’s embrace of wind power

WARREN BUFFETT: OK. Gregg?

GREGGORY WARREN: This question is on the energy business.

During last year’s meeting, we touched briefly on the topic of distributed generation, a method of generating electricity on a small scale at the point of consumption, from renewable and nonrenewable energy sources. Much of this has come around the last several years due to the growth of renewable energy sources like solar and wind.

Up until now, though, it has been difficult, if not cost prohibitive, for self-generators to store this energy.

Now that Elon Musk has joined the fray this week with his idea of batteries for the home, for his new Tesla Energy initiative, which could lead the way for larger systems, and realizing that disruptive technologies can, at times, upend an industry’s business model and competitive positioning, how long do you believe it will be before distributed generation becomes a meaningful threat to your utilities, especially if power can be stored more easily at the end user’s place of business or home?

WARREN BUFFETT: Well, you put your finger on storage being the key. And Charlie follows storage a little bit more than I do, and maybe I’ll have Greg Abel talk about it.

But obviously, distributed energy is something we pay a lot of attention to.

One of the — probably the best defense is to have very low-cost energy, and MidAmerican has done a terrific job in that respect. And the figures, in terms of people who have adopted solar in our territories, are just minuscule and will stay that way.

But huge improvements in storage would make a difference in a lot of ways. And, Charlie, what are your thoughts on that?

CHARLIE MUNGER: Well, obviously, we’re going to use a lot more renewable energy because the fossil fuels aren’t going to last forever. And, obviously, Berkshire is very aggressive and very well located, in terms of this development.

You know, I grew up here in this part of the world, and to have 20 percent of the power of Berkshire utilities in Iowa coming from the wind, I regard as a huge stunt.

And it’s, of course, very desirable, in a windy place like Iowa where the farmers like the extra income, to be getting a lot of power out of the wind. And, of course, we’re going to have a lot better storage, and the technology has been improving.

And this is — it’s not a threat, it’s a huge benefit to humanity, and I think it will be a huge benefit to Berkshire. And everything is working for us.

I love owning MidAmerican in an era where we’re going to have more storage, more wind, more solar, more grid.

And I think we’re so lucky. What the hell would we do if the fossil fuels run down, if we didn’t have the sun to use indirectly in these forms?

And, of course, the — it’s going to be a lot more storage. And, of course, there will be some disruption in the utility industry, but there will be more opportunity, I think, than disruption.

WARREN BUFFETT: Just in the last week, we’ve announced two different — we’re already the leader — and we’ve announced two different projects.

One in Nebraska — I think it’s 400 megawatts in Nebraska. That will be the first time we’ve had a wind farm here.

And then, we just got approval in the last couple days for, I think, a billion-and-a-half-worth more of wind in Iowa.

And I think Charlie mentioned 20 percent, but if we could — if Greg Abel could take the microphone, I think it’s a lot greater percentage than that now. It’s a moving target. So I may not have kept Charlie posted on the number.

But, Greg, would you bring people up to date on what percent we will be in Iowa when the present projects are completed, and also what has happened in Nevada and a few places like that? Greg?

GREG ABEL: So, I’d love to provide an update. Actually, as it’s been touched on, we announced our tenth project in Iowa. That brings us to more than 4,000 megawatts built over the last ten years in that state.

And at the end of 2016, we will now have 58 percent of our energy — approximately 58 percent — of our energy that we provide to our customers coming from wind.

And then, if you continue to — thank you. (Applause)

And then, if you continue to look at our other utilities and our unregulated businesses — Warren, you’ve touched on this in the past — we now have more than $18 billion committed to renewable assets across our different utilities.

And if you look at NV Energy, our Nevada utility, for example, we’ve committed to retire 76 percent of their coal by 2019, and a large portion of that will be replaced with renewable energy. So, clearly a continued commitment to that. (Applause)

CHARLIE MUNGER: Greg, in our utility business, do you think we have more disruption to fear, or more opportunity to love?

GREG ABEL: Distributed generation and solar bring great opportunities for all of our different utilities, and we’ll embrace it.

CHARLIE MUNGER: The answer is, you couldn’t be luckier, is what I’m telling you.

WARREN BUFFETT: And one thing that has helped in this respect, is that wind and solar are — the development of wind and solar at present — are dependent on tax credits.

In other words, the federal government has made a decision that the market system would not produce solar or wind under today’s economics, but it has an interest, as a society, in developing it. So they have established a credit — I think it’s one-point — electric is 1.9 cents a kilowatt — for ten years.

And because Berkshire Hathaway Energy is part of the consolidated tax return of Berkshire Hathaway Incorporated, it has been able to invest far more money than it would make sense to invest on a stand-alone basis.

Among electric utilities in the United States, there’s really no one situated as well as MidAmerican Energy is, because it’s part of this consolidated tax return, to really put its foot to the floor, in terms of developing wind and solar.

So it’s become the biggest developer, by far, among the utility industry, and it — I think it’s very likely to continue to be, simply because most utilities really don’t pay that much income tax and, therefore, they’re sort of limited in how far they can push development of wind and solar.

28. Buffett’s most memorable failure

WARREN BUFFETT: OK. Station 6?

AUDIENCE MEMBER: Hello. I’m Linen Cygaloski (PH). I’m from Chicago, Illinois, and Berkeley, California.

I’d like to thank you for giving the opportunity to ask this question. This is my first meeting. I plan to attend once every 50 years. (Laughter)

And also, for your essay on the — both of your essays — on the past, present, and future of Berkshire.

As we reflect on the last 50 years, I’d like to ask you this question: what was your most memorable failure and how did you deal with it? Thank you.

WARREN BUFFETT: Yeah. Well, we’ve discussed Dexter many times in the annual report, where I — back in the mid-1990s — I looked at a shoe business in Dexter, Maine, and decided to pay 400-or-so million dollars for something that was destined to go to zero in a few years, and I didn’t figure that out.

And then on top of that, I gave the purchase price in stock, and I guess that stock would be worth, I don’t know, maybe 6 or 7 billion now. It makes me feel better when the stock goes down because the stupidity gets reduced. (Laughter)

Nobody misled me on that, in any way. I just looked at it and came up with the wrong answer. But I would say almost any time we’ve issued shares, it’s been a mistake. Wouldn’t you say that, Charlie?

CHARLIE MUNGER: Of course.

WARREN BUFFETT: Yeah. (Laughter)

CHARLIE MUNGER: We don’t do it much anymore.

WARREN BUFFETT: No.

We probably could have pushed harder, particularly in the earlier years.

We’ve always been — well, we’ve had all of our own net worth in the company, we’ve had all our family’s net worth, and we’ve had all these friends that came out of our partnership, many of whom put half or more of their net worth with us, so we’ve been very, very, very cautious in what we’ve done.

And there probably were times when we could have stretched it a little and pulled off something quite large, that we made a mistake, looking back.

But, I wouldn’t want to take a 1 percent chance, you know, of wiping out my Aunt Katie’s net worth or something. It’s just not something in life that I could live with.

So I would rather be, you know, a hundred times too cautious than 1 percent too incautious, and that will continue as long as I’m around.

But people looking at our past would say that we missed some big opportunities that we understood, and could have swung, if we wanted to go out and borrow more money.

Charlie?

CHARLIE MUNGER: Well, it’s obviously true. If we had used the leverage that a lot of successful operators did, Berkshire would be a lot bigger.

WARREN BUFFETT: A lot bigger.

CHARLIE MUNGER: A lot bigger.

And — but we would have been sweating at night. It’s crazy to sweat at night. (Laughter)

WARREN BUFFETT: Over financial things.

CHARLIE MUNGER: Over financial things, yes. (Laughter and applause)

WARREN BUFFETT: Well, we won’t pursue that.

29. Surprised that low rates haven’t sparked inflation

WARREN BUFFETT: Carol? (Laughter)

CAROL LOOMIS: In your 2008 annual letter, you mentioned that a likely consequence of the Treasury and Federal Reserve’s action to stabilize the economy would be, quote, “an onslaught of inflation.”

Now that we are presumably nearing the time when the Federal Reserve will begin raising interest rates, could you share your thoughts regarding both the likelihood of accompanying high inflation, and the consequences that might follow?

And if high rates of inflation did occur, how would the consequences for Berkshire compare to those for most large companies?

And this question, I say belatedly, came from James Cook (PH) of Waterville, Maine.

WARREN BUFFETT: Well, so far we’ve been very wrong — or I’ve been very wrong. Charlie has probably been a little bit wrong, too. (Laughs)

CHARLIE MUNGER: Of course.

WARREN BUFFETT: Yeah. The —

No, I would not have predicted that you could have five or six years of, you know, close to zero rates, and now get negative rates in Europe, and run fairly large deficit, although the current deficit is not that large. I mean, the country could sustain on average, you know, 2 or 2 1/2 percent deficits forever and not increase the ratio of debt to GDP. So the word “deficit” is not a dirty word. But very large deficits, and sort of uncontrollable, are scary.

But, you know, we’ve taken the Federal Reserve balance sheet up from a trillion to over 4 trillion, and we’ve done a lot of things that weren’t in my Economics 101 course, and so far nothing bad has happened, except for the fact that people who saved and kept their money in short-term savings instruments have just totally gotten killed, in terms of their — the income that they received from that.

But it’s still hard for me to see how if you toss money from helicopters that eventually you don’t have inflation.

Certainly, if the money supplied grows faster and faster relative to the output of goods and services, something like that is supposed to happen.

But I’ve been surprised by what’s happened. I’ve been — you know, when Poland issues bonds at negative interest rates, you know, I did not have that list — in my list — of forecasts a few years ago.

And so I think we’re operating in a world that Charlie and I don’t understand very well and that —

And to the second part of the question, I think Berkshire, in almost any kind of environment, will do better than most big companies.

I mean, we are prepared for anything. We’ll always be prepared for anything. And if we see really unusual opportunities, we’re also prepared to act. And that gives us a real advantage over most big companies.

We don’t count on anybody else. We’re sitting with over 60 billion right now. I’d rather be sitting with 20 billion and made a great $40 billion acquisition.

But we will — you know, we will be very willing to act if economic turbulence of any kind occurs, and we’ll be prepared and most people won’t be.

Charlie?

CHARLIE MUNGER: Yeah. We have made very little progress in life by trying to outguess these macroeconomic factors. We basically have abdicated.

We’re just swimming all the time, and we let the tide take care of itself.

WARREN BUFFETT: And we really don’t see — we’ve not seen great successes by others who have been all involved in macro predictions. I mean, they get a lot of air time, but that’s about all that happens.

CHARLIE MUNGER: The trouble with making all these economic pronouncements is that people gradually get so they think they know something. (Laughter)

It’s much better just to say, “I’m ignorant.” (Laughter)

WARREN BUFFETT: Yeah. We will find things, though, under any circumstances.

They don’t come at an even flow. They may not — and, you know, you cannot predict the size or anything — but you can be sure that over the next ten years, you’ll see a lot of things you didn’t think were possible.

And we will occasionally see something that makes sense for Berkshire, and we will be prepared to do it both psychologically and financially.

30. Deferred taxes aren’t a “hidden form of equity”

WARREN BUFFETT: OK. Jonathan?

JONATHAN BRANDT: For a variety of reasons, bonus depreciation on fixed assets investments in the noninsurance businesses perhaps being the most important, Berkshire’s cash taxes have been meaningfully lower than reported taxes for the last several years.

The cumulative difference between cash taxes and reported taxes, which could be viewed as another form of float, now stands at around 37 billion.

Do you consider any portion of the cash flow from annual increase in deferred taxes to be economic earnings?

Is this a sustainable dynamic, or do you expect the relationship between cash and reported taxes to ever flip, for instance, if bonus depreciation ever expires?

Given Berkshire’s massive appetite for capital spending at the utility and the railroad, is it possible, instead, that its deferred tax liability will never have to be paid, no matter what Congress does with bonus depreciation? And is it perhaps even likely that this form of float will continue to grow?

WARREN BUFFETT: Probably the most likely answer — there’s two forms of float from deferred taxes.

One is the unrealized appreciation on securities, and they’re — who knows what happens? I don’t think the appreciation is going to disappear, but we may decide to realize some of it from time to time. In fact, we could realize a lot of it.

If you move over to the depreciation, which you’re talking about, on the 37 billion — because the total deferred taxes, as I remember, maybe 60 billion or something like that — that is a factor of accelerated depreciation. And one form or another of accelerated depreciation has been around a long time.

Occasionally the — I think the bonus depreciation one year went to 100 percent. I could be wrong on that.

The — certainly in our utility business, that helps our customer and it doesn’t help us, basically. I mean, we get a — we will get a return on equity, and that is not — that’s not free equity to us, or anything of the sort.

The regulatory commissions take that into account. Return on invested capital, in terms of how the surface transportation board would look at it, again, I don’t think we benefit enormously by that.

But it does mean there’s less cash going out the door and we, therefore, don’t need to borrow as much money for capital investment as otherwise.

But I don’t think I would look at that as a hidden form of equity. I’d rather have the deferred taxes than not have them, but it’s not meaningful there.

Now what could happen, is that, overwhelmingly, those deferred taxes were probably, entirely even — to the extent they’re in the United States — were accrued at a 35 percent rate.

So if the corporate rate changed, then you would have a major change in the deferred tax item. And there’s always a possibility of that.

CHARLIE MUNGER: But it would be a book entry. It wouldn’t mean much.

WARREN BUFFETT: It wouldn’t mean much. Yeah, yeah.

We do — the float from the insurance business, we regard as a terrific asset. The deferred tax liability is a plus, but it’s not — it’s not a big asset.

31. Lessons on hidden incentives from Teledyne’s Henry Singleton

WARREN BUFFETT: OK. Station 7.

AUDIENCE MEMBER: Hi. My name is Dan Hutner from Vermont.

I was wondering if you could talk about Henry Singleton’s Teledyne, and whether you learned lessons from that, used it as a model, and what you think about how it ultimately unwound, and how you might want Berkshire to continue differently?

WARREN BUFFETT: Yeah. That’s a very good question. And Charlie knew Henry Singleton. I knew a lot about him. I mean, I studied him very carefully, but Charlie knew him personally, as well as studying him.

So I’m going to let Charlie answer that. But there’s a lot to be learned from both what Singleton did in his operating years and then what happened subsequently.

CHARLIE MUNGER: Henry Singleton was very interesting. He was a lot smarter than either Warren or I.

Henry was the kind of guy that always got 800 on every test and left early. And he could play chess blindfolded, at just below the grand master level, when he was an old man.

That said, I watched him invest, and I watched Warren invest, and Warren did a lot better. He just worked at it.

Henry was thinking about inertial guidance, and Warren was thinking about securities. And the extra work enabled Warren to get by with his horrible deficit of IQ, compared to Henry. (Laughter)

And the interesting thing —

WARREN BUFFETT: But let’s not quantify it. (Laughter)

CHARLIE MUNGER: No. The interesting thing about Singleton is he had very clever incentives on all the key executives, and they were tough, and they were important, and they were meaningful.

And in the end, he had three different Defense Departments that got into scandals.

He wasn’t doing anything wrong. He wasn’t trying to hurt the Defense Department on purpose. But the incentives got so strong, and the culture of performance got so strong, that people actually — it went too far — in dealing with the government, Teledyne did.

And so, we haven’t had any trouble like that, that I know of. Can you think of any, Warren?

WARREN BUFFETT: No. And Charlie and I, we really believe in the power of incentives. And there’s these hidden incentives that we try to avoid.

One — we have seen, both of us, more than once, really decent people misbehave because they felt that there was a loyalty to their CEO to present certain numbers — to deliver certain numbers — because the CEO went out and made a lot of forecasts about what the company would earn.

And if you — if you go and say — if I were to say that Berkshire’s going to earn X per share next year, and we have a bunch of executives in the insurance business that set loss reserves and do all kinds of things, or companies in other areas that can load up channels at the end of quarters, at the end of years, I’ve seen a lot of misbehavior that actually doesn’t profit anybody financially, but it’s been done merely because they don’t want to make the CEO look bad, in terms of his forecast. Or he’s done it, because he doesn’t want to look —

When they get their ego involved, people do things that they shouldn’t do.

So we try to eliminate incentives that would cause people to misbehave, not only for financial rewards, but for, you know, ego satisfaction.

I think that’s probably pretty unusual to even be considering that in the business, but we’ve seen enough, so we do consider it.

CHARLIE MUNGER: I might also report that at the end, Henry wanted to sell his business to Berkshire for stock, so he was very smart right to the very end.

WARREN BUFFETT: We had a case at National — it’s interesting.

You really have to understand — should understand — human behavior, if you’re going to run a business, because when National Indemnity — we’re going back to the late 1960s —

Jack Ringwalt was a marvelous man, and he ran it, and he had another marvelous man who worked for him, his tennis partner, and that fellow was in charge of claims.

And when the claims man would come in to Jack and say, “I just received a claim for $25,000” or something, for some long-haul truck or something, Jack would say — Jack — it was just his personality.

He would start berating the fellow and say, “How could you do this to me?” and “These claims are killing me,” and all of that, and he was joking.

But the fellow he was joking with couldn’t take it, really, and he started hiding claims. And he just didn’t — he stuck them in a drawer.

And that caused us to not only misreport fairly minor figures, but it also caused us to misinform our reinsurers, because they had an interest in the size of claims.

And the fellow that was hiding the claims had no financial interest in doing it at all, but he just didn’t like to walk into the office and have Jack kid him about the fact that he was failing him.

And you really have to be very careful in the messages you send as a CEO. And if you tell your — if you tell your managers you never want to disappoint Wall Street, and you want to report X per share, you may find that they start fudging figures to protect your predictions.

And we try to avoid all that kind of behavior at Berkshire. We’ve just seen too much trouble with it. (Applause)

32. Berkshire isn’t “too big to fail”

WARREN BUFFETT: Becky?

BECKY QUICK: This question comes from Anthony Sterochi (PH) in Lincoln, Nebraska.

He says, “If government regulators deem Berkshire Hathaway’s reinsurance business too big to fail, how would government regulation of the reinsurance business affect Berkshire Hathaway?”

WARREN BUFFETT: Yeah. The question — there’s two, essentially, regulatory aspects to it.

One is there’s the European — and I hope I’m describing this right — I may be wrong, a little bit, on some technicality — there’s a European group that is looking at insurers, generally, and has designated, I believe, nine or so insurance companies as — I’m not sure what they call them — but they deserve special attention, I’ll put it that way. There’s a technical name for it.

The one that’s more relevant in the United States is the Financial Stability Oversight Committee, I believe they call it, which designates so-called SIFIs, systemically important financial institutions.

And large banks are in that category. And then the question is, what non-banks are in it?

And they designated General Electric, and Prudential, and recently, Metropolitan, and Metropolitan is fighting the designation.

The question is whether — question isn’t just whether you’re large. I mean, Exxon Mobil is large, Apple is large, Walmart’s large, and nobody thinks about them as SIFIs.

The definition on a non-bank SIFI would be 85 percent of revenues coming from financial matters, and we don’t come remotely close on that. I mean, we’re 20 percent or thereabouts.

But the real question is whether problems that Berkshire might encounter could destabilize the financial system in the country. And we have not been approached. Nobody’s ever called me.

They spent a year with Metropolitan, even before they designated them. So there’s — we have no reason, in logic, or in terms of what we’ve heard, to think that Berkshire would be designated as a SIFI.

I mean, during the last time of trouble, we were about the only party that was supplying help to the financial system, and we will always conduct ourselves in a way where the problems of others can’t hurt us in any significant way.

And I think we’re almost unique, among financial institutions, in the layers of safety that we’ve built into our system, in terms of both cash, and operating methods, and everything else. So, it’s a moot question.

It — the law exists. We haven’t been approached about it as we — as I know — as I mentioned.

Apparently it takes a year or so, even if they approach you while they listen to your presentation and look at your facts. And I do not think Berkshire Hathaway comes within miles of qualifying as a SIFI.

Charlie?

CHARLIE MUNGER: I think that’s true. But I think that, generally speaking, there is still too much risk in a lot of high finance. And the idea that Dodd-Frank has removed it all permanently is nonsense. And people like hanging onto it.

You know, trading derivatives, as a principle, if you’re shrewd, is a lot like running a bucket shop in the ’20s or a gambling parlor in the current era. And you have a gambling parlor that you have a proprietary edge in, and you say it’s sharing risk, and helping the economy, and so forth. That’s mostly nonsense.

The people are doing it because they like making money with their gambling parlor, and they like favorable labels instead of unfavorable labels.

So, I think there’s still danger in the financial system. And I also think our competitors don’t like it that they deserve regulation and we don’t. And I think there’s danger in that too.

WARREN BUFFETT: Yeah. One thing that may not be — (Applause)

I haven’t read much about it, but my understanding is that Dodd-Frank actually weakens the power of the Fed, and to some extent the Treasury, too, to take the kind of actions they took in 2008, primarily.

And those powers were needed to keep our system, in my view, from really going into utter chaos.

The ability to say, and have people believe you when you say it, that whatever needs to be done, will be done, has resided in the Federal Reserve and with the Central Bank — the European Central Bank.

And the fact that people believed when Hank Paulson said that the money market funds are going to be guaranteed, that stopped a run on 3 1/2 trillion of money market funds that had lost 175 billion in deposits in the first three days, there, back in September of one week.

If that — if people hadn’t believed that, you would have seen that 175 billion turn into a trillion very quickly. I mean, the system would have gone down.

So the — when you have a panic, you have to have someone, somewhere, who can say and be believed, and be correctly believed, that he or she will do whatever it takes.

And you saw what happened in Europe when Draghi finally said that, and you saw what happened in the United States when Bernanke and Paulson, more or less together, said it.

And if you don’t have that, panics — they will accelerate like you cannot believe.

You know, in the old days, the only way you could stop a run on a bank was, basically, for somebody to come and pile up gold. I mean, they used to race it to the branches that were having a problem. I remember reading the history of the Bank of America on that, and how they would put out runs before the Federal Reserve existed, and the only thing that stopped it was to pile up gold.

I mean, if the CEO of the bank came out and said, you know, our Basel II ratio is 11.4 percent, the line would just lengthen. It would not get the job done.

Gold got the job done. Bernanke and Paulson got the job done, but the only way they got it done was saying, “We’re guaranteeing new commercial paper. We’re guaranteeing that the money market funds won’t break the bank. You know, we’re going to do whatever’s necessary.”

I think Dodd-Frank weakens that, and I think that’s a terrible thing to weaken. (Applause)

33. Selling workers’ comp insurance online

WARREN BUFFETT: OK. Gary?

GARY RANSOM: You have started a direct workers’ comp operation online, BHDWC.com. It looks a little bit like you’re Geico-izing some of the commercial lines.

What’s the overall strategy of that effort, and how big do you think it can grow, and what concerns might you have on channel conflict with GUARD, who uses independent agents?

WARREN BUFFETT: Yeah. We — well, Progressive did pretty well with the channel conflict between direct writing and agents.

We will find out what the consumer wants. But we are experimenting with online workers’ comp. As you can tell, we’ve done pretty well with online direct auto over the years.

We’ll find out. I don’t think that — I don’t think the channel conflict is a big problem for us. It might be a bigger problem for some other companies, but I don’t think that’s a big problem.

It’s a trickier thing. We write commercial auto through GEICO, and that’s grown and it’s not small, but it hasn’t achieved private passenger auto proportions at all. So we’ll find out.

But we believe in experimenting at Berkshire, and we’ve got the know-how to write that business in direct, and we’ll find out if the customer wants to buy it that way.

We’ve got an awfully good insurance business, but the nature of the insurance business has changed. I mean, GEICO was all direct mail back in 1936, when Leo Goodwin and his wife sat there and stuffed envelopes.

And the basic idea of saving people money on auto insurance continues to this day, but it went from direct mail to — it went to the TV and the phone, went to cable TV, and then went to the Internet and — and goes to mobile and it — you know, the world moves on.

And the key is to be able to save people money and give them good service. And whatever way does that in the most effective way is going to be what wins 20 or 30 or 50 years from now, and we’ll try to stay on top of it.

34. Question you’ve never been asked

WARREN BUFFETT: OK. Station 8.

AUDIENCE MEMBER: Hello. My name is Paula, and I’m from Gainesville, Florida.

And I would just like to ask Mr. Buffett, after all these years of interviews and meetings, what is the one question that you’ve never been asked that you would like to answer now? (Laughter and applause)

WARREN BUFFETT: Well, I can think of the question I haven’t been asked, but I’m not sure I want to answer it now. (Laughter)

I think I’ve been asked almost all of them, and many of them, time after time after time.

Charlie, do you have anything that you’re just dying to be asked?

CHARLIE MUNGER: Well, if this lady will first tell us the worst thing she ever did in her life. (Laughter)

AUDIENCE MEMBER: Those secrets are not —

WARREN BUFFETT: Paula, I wish we could help you. Have you got another question you’d like to throw at us?

AUDIENCE MEMBER: I could ask you another question.

WARREN BUFFETT: Good.

AUDIENCE MEMBER: Can I buy you lunch? (Laughter)

WARREN BUFFETT: I think she’s talking to you, Charlie. (Laughter)

He always wins. You saw him in the movie. He always gets the girl.

CHARLIE MUNGER: Yeah. I’m so heavily involved with those girls in the movie, I just don’t have room on my list. (Laughter)

WARREN BUFFETT: Thank you, Paula. (Laughs)

35. Buffett: We run Berkshire almost as tightly as 3G would

WARREN BUFFETT: OK. Andrew.

ANDREW ROSS SORKIN: This is a toughy, and I should say we’ve probably got — or at least I got — several dozen emails on 3G, and so this is a follow-up to what you talked about on 3G earlier.

And specifically, actually, it’s two questions in one that actually came from the audience after your response about 3G. So just to put it in perspective, those shareholders are in the audience, and they asked not to be named, so here we go.

This shareholder writes, “I intend no disrespect to 3G’s money making abilities and, as a Berkshire shareholder, like the partnership very much. However, you took more than a decade to shut down the Berkshire mills.

“You take great pride in letting Berkshire’s managers run their companies for you, and as Charlie says, almost to the point of abdication. And that approach has made Berkshire a very attractive home for companies.

“You’ve even bought newspaper groups in the face of the internet tidal wave, and acknowledged they didn’t have the same investment characteristics of other Berkshire businesses.

“Are you actually saying 3G’s management method is congruent with yours?

“Asked another way, if 3G ran Berkshire, would there not be significant layoffs and consolidation among the companies and intense focus on short-term profits?”

WARREN BUFFETT: No. I think there would be — there would be some companies they’d make changes in. But I would say that GEICO, for example, 33,000 employees, or whatever the number is, is run just as efficiently as 3G would run it.

I would say our home office, with 25 people — we could have a home office with 500 people. We could have floors devoted to strategy, and floors devoted to human resources and comparing the salaries of everybody at all our different companies, and so on.

If they walked into that situation, they’d cut it back. I don’t know whether they’d get it down to the 25 we have, but we do not believe in having extra people around.

And our newspapers, you know, unfortunately, you know, they have had to cut back, as revenue has kept shrinking.

And the idea that you run a fat operation just because you’re making a lot of money — we cut back on our textile business — I closed the Waumbec mill considerably before we closed the Berkshire mills. It was only when it became apparent that it was just hopeless, we gave up on it.

But in the meantime, every time at Berkshire — I had a drawer full of proposals that said if we put in this kind of a loom, we’ll be able to get rid of eight people, and we put in the loom.

I mean, we were trying to reduce our labor complement all the time because we were in competition with people that were doing the same thing.

So I don’t think there’s any — I don’t think there’s anything in — we do have some businesses that probably have more people than we need, and I don’t do something about it.

But I don’t encourage it in any way and most of our managers don’t operate that way.

And it’s true, if 3G were running our operations, they would get more active at that than I will. But that doesn’t mean that I endorse it. It just means that I basically tolerate it where I’ve got a manager that I think well of.

I think better of the 3G way — method — of operation than I do of our operators where they really have excess people in it. We’ve got very few of those, but we do have a few.

So, I would never advocate running a business at a loss. If you — where it’s going to continue. And you’ll see that in our economic principles that’s been in the back of the book — back of the annual report — for 30 years or so.

And the same goes for having excess people around, and I think you’ll see our attitude toward excess people best expressed in our office here that has 25 people, and Charlie’s office in Los Angeles that has two, counting him.

CHARLIE MUNGER: I’d say we’ve got two-thirds of one. (Laughter)

We’re getting by with practically nothing.

WARREN BUFFETT: Yeah.

36. “Great brands will survive and the great retailers will do well”

WARREN BUFFETT: OK. Gregg?

GREGGORY WARREN: This is sort of a follow-on to the 3G question.

When we look at the body of work that the firm has put together in the consumer staples universe, Anheuser-Busch, InBev, Burger King, Tim Hortons, and now Kraft Heinz, one gets the sense that they view the average consumer staples firm as being undermanaged, with a potential for substantially greater levels of profitability.

Given the ongoing struggles of many packaged food firms, most of which compete in a mature category against private label and/or store brand offerings that undercut them in price and diminish the value of their brands, and many of them having to deal with large retailers, like Walmart, that provide meaningful sales volumes but are also quite demanding and continuously pushing for the lowest price available, do you see the potential for further consolidation in the industry with a firm like Kraft Heinz emerging as a big consolidator? Or do you feel that Nestle’s more recent squawking about the deal, and 3G Capital’s reputation as being a bit heavy-handed with cost cutting, being enough to keep further consolidation at bay?

WARREN BUFFETT: Well, there will be deals in the future. I mean, there are bound to be.

But the strong brands — you know, just look at the ones that General Foods added in the 1980s and the ones that Kraft has now that come from that same company.

And, I mean, Coca-Cola sold more cases of beverages last year than any year in their history and they’ll sell more this year. I mean, it’s — a strong brand is really potent stuff.

I mean, take Heinz Ketchup or something of the sort. It’s 60 percent brand share in the United States, but it’s much higher in many other countries.

So you’ll always have the fight between the retailer and the brand, and the retailer is going to use all the pressure they’ve got and, therefore, the brand has to stand for something in the consumer’s mind.

Because, in the end, the retailer may want to shift to a house brand, a private label, but — and they — private labels have been around forever in the soft drink field. I mean, I can remember when I was looking at Cott Beverage and all of those and thinking, what will it do to us?

I remember when Sam Walton sent me the first six-pack. He told me, it’s the first six-pack of Sam’s Cola, 20 years ago, and believe me, Walmart has plenty of power, but so does Coca-Cola.

And the brand — you’ve got to nourish them. You know, you’ve got to take very, very, very good care of them. They have to stand for the promise that’s in people’s mind about them.

But a lot of people have tried to — I don’t know how many dozens, or maybe hundreds, of cola beverages there have been over the years. RC Cola. You know, they came up with the first diet product back in the early ’60s, and that looked like a big maneuver.

Wilkinson came up with the blade back in the ’60s after Gillette, but Gillette ends up with 70 percent, by dollar value, worldwide of razor blades after 100 years.

So there’s all — you’ve got to protect a brand. You’ve got to enhance it in every way. You’ve got to get a promise in people’s minds that gets delivered that way.

But that’s the question Charlie and I faced in 1972 when we looked at See’s. See’s was selling for $1.95 a pound, Russell Stover was selling a little cheaper, and you had to decide how much damage could a Russell Stover do if they came after See’s, and they copied our shops, and all that sort of thing.

If you protect a brand — if you got a terrific brand and you protect it, it’s a fabulous asset.

But you’ll always have trouble dealing with Costco and Walmart and the rest of the guys — Kroger, you name it, you know, they’re tough, too.

But the great brands will survive and the great retailers will do well.

Charlie?

CHARLIE MUNGER: Well, we’ve almost exhausted this topic. The — there’s no question about the fact that waves of layoffs frighten people. A job is a very important part of a person’s life, and it’s no small thing to lose it.

So — but on the other hand, I don’t think you — what would our country be if we kept everybody on the farms? All this prosperous group would be pitching hay and milking cows at 4:00 in the morning. No, we need — we need our businesses to be right sized.

37. Value investing in China?

WARREN BUFFETT: Station 9?

Better have some fudge, Charlie.

AUDIENCE MEMBER: Very exciting to see my superstars here. I’m Leo (inaudible) from China and a loyal fan of you and Charlie.

Many Chinese investors feel all kinds of performance pressure, question, and even laughing, at value investing.

Many also believe that value investing, that doesn’t apply to China, where the stock market just doubled over the last six months.

I would like to ask Mr. Buffett, do you think value investment can be widely applied in all markets, or just the (inaudible) markets, just as the ones in the United States?

Do you have any suggestions for value investors to hold against pressure and to be much happy? Thank you.

WARREN BUFFETT: I’m not sure I got all of it, but Charlie will help me.

I certainly think investment principles do not stop at borders. So if I were investing in China or any place else — India, UK, Germany — I would apply exactly the same sort of principles that I learned from “The Intelligent Investor.”

I would think of stocks as a small piece of a business. I would think of investment fluctuations being there to benefit me, rather than to hurt me. And I would try to focus my attention on businesses where I thought I understood the competitive advantage they had and where they would — what they would — look like in five or ten years.

So I don’t think I would change the principles at all. I’m not sure I got all of the question.

Maybe Charlie can elaborate on the rest.

CHARLIE MUNGER: Well, the Chinese have a history of being very entrepreneurial and gambling very heavily when they have the opportunity, and it has created great volatility in the Chinese stock markets.

And when things get bouncy and prosperous, like our Internet craze here in the United States, China looks a lot like Silicon Valley.

I think China would be way better to be more value investor minded and less absorbed in waves of speculation.

So I think the more China copies the way Berkshire operates, I think the better it will be for China. (Applause)

WARREN BUFFETT: Yeah. There’s a certain irony, in that we will — we would — do the best, over decades, if we operated in a market where people operated very foolishly.

And the more people respond to short term events and exaggerated things or — anything that causes people to get wildly enthusiastic or wildly depressed, actually, is what allows people to make lots of money in securities.

And, on the other hand, it’s not the greatest thing for a society. And Charlie and I have benefited enormously by the fact that over a 50-year period, there have been a few periods, probably the most extraordinary being 1973 and ’74, where you could buy stocks unbelievably cheap, cheaper than happened in 2008 and 2009.

And, you know, it doesn’t make sense to have that much volatility in the market, but humans behave the way humans behave, and they’re going to continue to behave that way in the next 50 years.

I mean, if you’re a young investor, and you can sort of stand back and value stocks as businesses and invest when things are very cheap, no matter what anybody is saying on television or what you’re reading, and perhaps, if you wish, sell when people get terribly enthused, it is really not a very tough intellectual game. It’s an easy game, if you can control your emotions.

And as Charlie says, we’ve talked about a little bit that the Chinese market may be more — there may be more speculative influences in it, even than in the United States, because it’s a relatively new development and it may lend itself to greater extremes, and that should produce great opportunities. Charlie?

CHARLIE MUNGER: Yeah. But there’s great opportunities for excess and nasty contractions after unnatural booms and so on.

I think China is wise to dampen the speculative booms and to — and I think the Chinese — I don’t think that value investing will ever go out of style. Who in the hell doesn’t want value when you buy something? How can there be anything else that makes any sense except value investing?

WARREN BUFFETT: It never gets that popular though. (Laughs)

CHARLIE MUNGER: People are looking for an easier way.

WARREN BUFFETT: Yeah.

CHARLIE MUNGER: And that’s a mistake. It looks easier, but, in fact, it’s harder. And there’s a lot of misery to be obtained by misusing stocks.

WARREN BUFFETT: Yeah. Nobody buys a farm to make a lot of money next week or next month, or they buy, you know, an apartment house. They buy it based on what they think the long-term future is. And if they get a — if they make a reasoned calculation of that and the purchase price looks attractive, they buy it and then they don’t get a quote on it every day or every week or every month or even every year, and that’s probably a better way to look at stocks.

38. U.S. needs to protect against catastrophic terror attacks

WARREN BUFFETT: Carol?

CAROL LOOMIS: “Mr. Buffett, you have expressed your optimism about the future of America many times and have often made the point that the U.S. simply has a superior economic system.

“But my question” — and this is from Christopher Gottchio (PH) of New York City — “my question concerns the risk of chemical, nuclear, biological, and cybersecurity problems and the audience should reflect on the initial letters of those words when I tell you that Mr. Buffett has sometimes dubbed that C-N-B-C.” Sorry, Becky. (Laughter)

WARREN BUFFETT: I just do that to tease people, but the —

CAROL LOOMIS: Wait a minute. One more. “How do these threats affect your outlook?”

WARREN BUFFETT: Well, they are the great threat to the United States. The — we will have — we have, and will have, a wonderful economic system.

You know, your children are going to live better than you do, and your grandchildren are going to live better than they do. That is — there are fits and starts and ups and downs. But just go outside or — as you fly home, just imagine what you’re flying over looked like in 1776, and everything since then is profit.

I mean, the farms are incredibly more productive. The cities have grown. It’s all here, you know, and that’s all come from unleashing the energies and brains of the American people and the system that has worked quite well despite all the deficiencies that we talk about all the time. So that hasn’t been lost at all.

And, you know, people get upset because we’re having 2 percent growth. Well, 2 percent growth with 1 percent population growth means 20 percent gain in a generation, and 20 percent on 54,000 of GDP per capita is another 10,000 of GDP per capita coming in the next generation.

This country has a wonderful future, but as the questioner pointed out, that can all be nullified by either madmen, or rogue states, or religious fanatics, or sociopaths, or whatever it may be, who have — who wish to have — access to weapons of mass destruction.

And to nuclear, which, as I used to think was the primary one, you know, you can now add biological and chemical and cyber.

And there will be an increasing number — there already are a huge number — of people that would wish harm, and particularly on the United States, although on others as well.

And those people aren’t going to go away, and they’re going to look for more ingenious ways of utilizing the raw materials that they have access — or might get access to — and better delivery systems.

And we need an extremely vigilant security operation in the United States, and we will have threats. I can’t — I do a little bit about those things in a few ways — but that’s something we live with.

But we also live in a country that is going to do extraordinarily well. And if we successfully ward off those threats, or at least minimize their impact on us, I still maintain that the luckiest person ever born in history, on a probabilistic basis, is the baby being born in the United States today. (Applause)

Charlie?

CHARLIE MUNGER: Well, of course, we were a favored place, and we’ve had a favored outcome, and we’ve been lucky too.

I think I probably lived in the most ideal era that any man in human history could have been born into. I think you have, too, Warren.

WARREN BUFFETT: Right.

CHARLIE MUNGER: But I don’t think we should get too smug. China has come up a lot faster than any other big nation ever came up, and —

WARREN BUFFETT: But that’s good for us.

CHARLIE MUNGER: Oh, I think — I can hardly think of anything more important than future close collaboration between the United States and China.

I think you’re talking about the two most important nations in the world going forward. And I think it is very important that we like and trust one another, and have very good relations, and work together to avoid bad consequences that come from other people’s mistakes and misbehavior.

So I’m — (Applause)

I think both China and the United States would be crazy not to collaborate and increase trust.

I don’t think there’s anything more important that we could do for our respective safety and for the general benefit of the world. (Applause)

WARREN BUFFETT: If you had your choice, would you rather be born now with all the qualities you’ve got, or when you were born?

CHARLIE MUNGER: Well, I must say it’s very interesting now, but it was always interesting.

And I think that’s too tough a question. I don’t like these very theoretical questions. (Laughter)

I’d rather think about something where I might gain some advantage or help somebody else to gain an advantage.

39. Unlikely that one person will run both investments and operations

WARREN BUFFETT: OK. Then we’ll move on to Jonathan. (Laughs)

JONATHAN BRANDT: Warren, you have up to this point said that Berkshire in the future will have a chief executive officer and one or more chief investment officers.

You haven’t explicitly said that a chief investment officer cannot be the CEO, but that has, for me at least, been implied.

Berkshire has been successfully managed for 50 years by a chairman and vice chairman whose principal experience was in allocating capital amongst a number of businesses and industries with which they were familiar and whose attributes they could compare.

Since capital allocation is the key skill needed for a company structured the way Berkshire is, why couldn’t the company’s principal decision maker in the future also be someone who is experienced in choosing among different reinvestment options, with perhaps a second outstanding person expert in operations acting as chief operating officer, albeit a route of the hands-off one, given Berkshire’s extreme decentralization?

WARREN BUFFETT: That’s a very good question.

It’s not inconceivable. It’s very unlikely, Jonny, that — but as you say, the — a chief investment officer has a — will have — or should have — a significant array of skills that would be useful, also, for a chief executive officer.

But I would say, also, that I would not want to move — if I were voting on it — I would not want to vote to put somebody whose sole experience had been investments in charge of an operation like Berkshire, who had not had any, also, significant operating experience.

I’ve said that I’m a better investment manager because I’ve been an operating manager, and I’m a better operating manager because I’ve been the investment manager.

But the — you — operations — I’ve learned a lot through operations that I wouldn’t have learned if I’d stayed in investments all my life. I would not have been equipped to run it.

I learned a lot of things about operations by being in operations. So if you had somebody that had the dual experience and was very good at investments, but had a lot of experience in operations, that would be conceivable. Otherwise, I wouldn’t vote that way.

Charlie?

CHARLIE MUNGER: Well, every year at Berkshire, as now constituted, the owned and controlled businesses get more and more important, and the measurable securities are relatively less important.

So, I think it would be crazy not to go with the tide to some extent.

And we need more — we need expertise beyond that of a typical portfolio analyst.

WARREN BUFFETT: Yeah. But the CEO should have some real understanding of investments and investment alternatives and all that.

I’ve seen a lot of businesses run by people that really don’t understand the math of investing or capital allocation very well. So having a dual background is useful, but actually our operating managers know — some of them know — a lot about investing.

40. Weschler and Combs are good investors and good people

WARREN BUFFETT: OK. Station 10,

AUDIENCE MEMBER: Hello. Warren, Charlie, it’s a pleasure to be here. My name is Douglas Coburn. I’m originally from Caracas, Venezuela, but I’m here with a large group from Columbia Business School. (Cheers)

My question —

Thank you.

My question is regarding Ted Weschler. Can you please share your views regarding his investment philosophy, his investment process, and the qualities that he brings to Berkshire?

WARREN BUFFETT: Yeah. Well, both Ted and Todd [Combs], the two investment managers, aside from myself, at Berkshire, are very, very smart about businesses and investments.

I mean, they understand the reality of business operations. They understand what makes for competitive strength, and all of the things that you’d learn in business school or learn through investing.

And on top of that, they have qualities of character which are terribly important to me and Charlie.

We have seen dozens and dozens and dozens of investment managers with great records over the years. We used to drop in and see some of those guys, you know, that were running — I’m talking back in the 1960s and ’70s.

And when I gave up my partnership, I knew probably 20 people with great records from the previous six or eight years, but I picked Bill Ruane to handle the funds of my partners going forward.

And he set up a fund called Sequoia Fund, and 10,000 put in that fund has become over $4 million now.

Well, Bill was a terrific investment manager, but he was a terrific human being. And we really want people where they do more than their share, where they don’t claim credit for things they don’t do, where they — you know, they — just every aspect of their personality is such that you want to be around them, and you want to hand responsibility over to them.

And Ted and Todd fit that bill, and there’s plenty of investment managers in Wall Street with great records that don’t fit that bill, in our view. So that’s about all I can tell you.

Charlie met — he met Todd first. I met Ted first. And we both — when we talked about them, we talked about their record and the kind of stocks they owned, but we talked a whole lot more about what kind of people they were and we haven’t been disappointed.

Charlie?

CHARLIE MUNGER: Yeah, I think the whole thing is working pretty well. And I think those people will be constructive around Berkshire for reasons apart from their expertise in handling securities. In fact, they already are.

WARREN BUFFETT: They already very are.

CHARLIE MUNGER: Oh. They’re — they’ve just — each one has helped buy a business recently.

WARREN BUFFETT: Yeah. And they will help oversee it, too, the businesses. They’re smart about business, and they know just exact — they know the right touch to apply in terms of how much they get involved.

I mean, Todd worked on Charter Brokerage. He worked on an acquisition we made from Phillips.

Ted just worked on this operation over in Germany, went over there a couple of times.

And he’s just smart. You know, he’s got good sense. He knows how to deal with people. You know, if a deal is to be made, he’ll get it made.

And we — Charlie and I run into more dysfunctional people with 160 IQs, probably, than anybody alive.

But Salomon gave us a head start on that, as a matter of fact. Wouldn’t you say that —?

CHARLIE MUNGER: We’ve specialized in it.

WARREN BUFFETT: Yeah.

CHARLIE MUNGER: We’ve absolutely specialized in it.

WARREN BUFFETT: We’ve seen — take the Salomon — we’ve seen a group of people whose IQs far surpassed those of people at Berkshire, and we’ve seen them self-destruct to make money they didn’t need, when they were already rich. You know, I mean, see, that’s madness.

But a lot of people are just incapable of functioning well day after day, even though they’re capable of brilliance from time to time.

And we’re looking — we’ve got very solid people in Ted and Todd. They’re very bright and they identify with Berkshire and not with themselves, and that’s a — it’s a huge factor over time.

Any more, Charlie, on that?

CHARLIE MUNGER: Well, yeah. And that trustworthiness is more important than the brains. It’s not that they don’t have the brains, but we wouldn’t hire anybody, no matter how able, if we didn’t trust them.

WARREN BUFFETT: Yeah. Very occasionally — (Applause)

Yeah. We’ll get disappointed on that occasionally, but not very often.

41. Update on Buffett’s hedge fund wager

WARREN BUFFETT: We’re approaching noon. We’ll come back at 1:00.

I promised — seven years ago I made this bet, which was originally to produce a million dollars for the charity of the winner, and another fellow who was in the hedge fund business — and I offered this bet to anybody. Only one person took me up on it.

And we made this bet where a million dollars goes to the winner’s charity, as to whether a group of five hedge funds, the funds would beat the S&P Vanguard fund.

And my point being that the fees would not overcome — would not be overcome — by managerial brilliance and that the hedge funds would fall short.

And the other fellow betting, essentially, that paying people 2-and-20, and having an override to the fund of funds, was nothing to pay for the brilliance of getting Wall Street to manage your money.

And I promised that every year I would report the update.

And the first year I fell far behind, but we reported it then.

So we’ll put that slide up. And as you can see, seven years into it, it’s interesting that just buying Vanguard fund, you know, with no — nothing but putting the S&P 500 in there, has now given a cumulative return of 63 1/2 percent, and the hedge funds are at 19 percent.

The interesting thing is, some of that is underperformance, but the hedge fund managers have done very well during that period. If they were managing a billion dollars, for example, at 2-and-20, you get $20 million a year just for coming to the office.

It’s — you know, it’s been — the hedge funds haven’t done bad. It’s the investors in the hedge funds have paid a very big price. And the — (Applause)

We originally funded this with zero-coupon bonds. We each bought about 350,000 of zero-coupon bonds that would be worth 500,000 at the end of the period.

We converted it to Berkshire Hathaway stock — so — a few years ago, the fellow on the other side of the bet did it with me. So now it now looks like the winner will get appreciably more than a million dollars.

And if you want to entertain yourself, you can go to Long Bets — on search, just put in Long Bets, and you’ll find this organization out in Washington that sort of acts as the stakeholder, sets the rules for these long bets.

And now there’s hundreds of them up there, and they’re on all kinds of predictions, and you can go there, and if you want to disagree with one of the parties on there, you can make these bets that pay off in 50 years or 25 years.

Afternoon session

1. Didn’t get Clayton Homes question in advance

WARREN BUFFETT: OK. Everybody will settle down, we’ll move right along.

I want to clear up one thing. My daughter told me that because we had all those — I had — all those slides that were in answer to Carol’s first question, that Carol [Loomis] and I had discussed it ahead of time.

I will guarantee you that I’ve discussed no questions with anyone on the panel, and they will tell you the same thing.

But I knew I was going to be asked questions about Clayton, so I prepared the slides.

It was an accident that it turned out to be the first question, but it was certain to be in the first few.

So, Carol did not — Carol in 60 years has never tipped me off on anything, nor have the other panelists.

And everything — but we were — but I was — prepared for the fact that people would be asking questions about Clayton.

OK. Let’s move right along, and we’ll go to Becky.

2. Businesses that do best in high inflation

BECKY QUICK: OK. This is a question — oops, that’s not the question. Hold on.

Here it is. This is a question from John Wells, right here in Omaha, and he says, “You’ve described inflation as a gigantic corporate tapeworm. Which of Berkshire’s businesses are best suited to thrive during a period of high inflation and why? Which will suffer the most and why?”

WARREN BUFFETT: Yeah. Well, the best businesses during inflation are usually the best — they’re the businesses that you buy once and then you don’t have to keep making capital investments subsequently.

So you get — you do not face the problem of continuous reinvestment involving greater and greater dollars because of inflation.

That’s one reason real estate, in general, is good during inflation. If you built your own house 55 years ago like Charlie did, or bought one 55 years ago like I did, it’s a one-time outlay, whereas if you’re — and you get the — you get an inflationary expansion in replacement capital without having to replace yourself.

And if you’ve got something that’s useful to someone else, it tends to be priced in terms of replacement value over time, so you really get the inflationary kick.

Now, if you’re in a business such as the utility business or the railroad business, it just keeps eating up more and more money, and your depreciation charges are inadequate and you’re kidding yourself as to your real economic profits.

So, any business with heavy capital investment tends to be a poor business to be in in inflation and often it’s a poor business to be in generally.

And the business where you buy something once — a brand is a wonderful thing to own during inflation.

You know, See’s Candy built their brand many years ago. Now, we’ve had to nourish it as we’ve gone along, but the value of that brand increases during inflation, just as the value of, really, any strongly branded goods.

Gillette bought the entire radio rights to the World Series in 1939. And as I remember, it cost them $100,000, and for that they got to broadcast the Yankees, I think, versus the Reds in 1939.

And think of the number of impressions they made on minds in 1939 dollars for $100,000, and they were getting in the minds of young guys like myself. I was eight or nine. And millions of people — and they did it in those dollars then.

And, of course, if you were going to go out and try out and do — have similar impressions on millions of minds now, it’d cost a fortune. And part of that is due to inflation. Part of it’s due to other things.

But it was a great investment, which could be made in 1939 dollars that paid off, in terms of selling razors and blades in 1960 and 1970 and 1980 dollars.

So that’s the kind of business you want to own.

Charlie?

CHARLIE MUNGER: Well, yeah, but if the inflation ever goes completely out of control, you have no idea how it’s going to end up.

If it weren’t for the Weimar inflation, we might never have had Adolf Hitler. It was the twosome of the great German inflation followed by the Great Depression that brought us Hitler. And think of the price that the world paid for that one.

We don’t want inflation because it’s good for See’s Candy. (Laughter)

WARREN BUFFETT: I didn’t quite realize I was —

CHARLIE MUNGER: No, I wasn’t criticizing you.

WARREN BUFFETT: What’s good for See’s Candy is good for the United States. (Laughter)

3. Organic growth vs. acquisitions

WARREN BUFFETT: OK. Gary?

GARY RANSOM: Three years ago you noted that you had looked at a large commercial lines insurance company as a possible acquisition, and now you’ve started up Berkshire Specialty, which seems to be off to a good start.

What are your thoughts on whether that has replaced the idea of taking over — of buying or acquiring a large company, or is Berkshire Specialty doing well enough that you’re content with that —

WARREN BUFFETT: Yeah.

GARY RANSOM: — organic growth?

WARREN BUFFETT: I would say that it’s almost certain that we — I don’t want to say 100 percent certain — but it’s almost certain we will not take over a large commercial insurance company.

We’ve got the ideal operation, in my view, in Berkshire Hathaway Specialty.

We’ve got the right people running it. We’ve got Ajit overseeing it. We’ve got more capital than any commercial insurance company in the world so that our securities are — and, therefore, our policies — are really better than anyone else’s.

So, we’ve got all these things going for us. And if we bought a big operation, we would have paid a very substantial nondeductible acquisition premium, and this way we’ve actually made money while we’re in the building stage.

And I think it can be a very, very big operation five or 10 years from now. So it’s almost zero probability that we’ll buy somebody else.

Charlie?

CHARLIE MUNGER: Well, I certainly agree with you.

WARREN BUFFETT: OK. The — that’s how he keeps his job. (Laughter)

We’ll go to — incidentally, all the overflow rooms, including at the Hilton, got filled. I’m not sure where a couple — where station 11 is — but we always lose a fair number at lunchtime.

So I’m sure everybody can find a seat, but we do apologize to those who could not find a seat this morning.

4. Munger on reputation and behaving well

WARREN BUFFETT: Station 11?

AUDIENCE MEMBER: Yes. Hey, Warren and Charlie. How are you guys? Congratulations on 50 years.

WARREN BUFFETT: Thank you.

AUDIENCE MEMBER: So, in this year’s annual letter, Charlie wrote about the peculiar attributes that made the Berkshire system, and the leader of the system, a historically organizing entity — organizational entity.

So, my question to both of you is what practical mental model or mental models would you impress upon a young, enterprising individual at the infancy of their career to build an important enduring enterprise of that particular distinction and impact?

And if you could give, like, maybe some contrasting examples, like why is a Microsoft able to build itself into a dominating monolithic company, versus a See’s Candy, which can be a great enterprise to spin off cash flow but not necessarily be an enduring — or not necessarily enduring — but an impactful enterprise to the level of a Berkshire or Microsoft?

CHARLIE MUNGER: Thank you, Warren. (Laughter)

WARREN BUFFETT: You’re the guy that wrote it. (Laughter)

This is pineapple juice, incidentally. People were questioning that. (Laughter)

They say it’s good for your throat if you’re going to talk a long time.

CHARLIE MUNGER: Yes. Well, of course, reputation you get over a long period of time.

Very few people are like Charles Lindbergh where you just suddenly have a great reputation.

Most of us have to acquire one very slowly, and that was true in Berkshire’s case.

And any individual you just have to get the best reputation you can in the years you’re allotted and the time available.

And it may work out well, it may work out poorly. But it’s a wise investment.

I see, all the time, opportunities come to people where it’s the credibility they’ve gotten in the past that causes them to have the new opportunity.

So, I think hardly anything is more important than behaving well as you go through life.

And — I think we actually try to behave better as we got more prosperous, and I think you’d be crazy if you didn’t.

So, I’d certainly recommend that you follow those old-fashioned principles.

And I don’t think there’s any way of guaranteeing a total powerhouse brand, nor can — if a result is a one in 50 million-type result, you’re probably not going to get it.

WARREN BUFFETT: Gianni Agnelli of Fiat, back in — I think it was 1988 — I was at dinner with him one time, and he said something to me that stuck with me. He said, “When you get old,” he says, “You’ll have the reputation you deserve.” He says, “For a while you can” —

CHARLIE MUNGER: Fool people.

WARREN BUFFETT: — “fool people,” but he says, “When” — he was talking about himself at the time — but he said, “When you get to be my age,” he said, “Whatever reputation you have, it’s probably the one you deserve.”

And I think the same is true of companies. And, frankly, you know, it has helped Berkshire a whole lot that it has gotten a reputation to be a somewhat different sort of company.

I mean, I don’t think we set out to do that, exactly, but it has worked out that way.

5. Climate change risk for insurance subsidiaries

WARREN BUFFETT: Andrew?

ANDREW ROSS SORKIN: Warren, you have said that global warming has not increased Berkshire’s payouts for weather-related events. Yet, other insurers, including Travelers, have cited climate change as a risk factor that they use.

Are Berkshire’s models different and, if so, how?

WARREN BUFFETT: Yeah. No. I’ve seen the — of course, the SEC requires you put in all these risk factors, and the lawyers will tell you to put in, you know, everything possibly you can think of, you know, that you’ll develop Alzheimer’s or whatever it may be.

They just want you to have a laundry list so that it’s all been covered in case of later litigation or something of the sort.

So people do put in weather risk, and maybe they put it in because they’ve got some model that shows it. But, you know, we price our business — basically, we price it every year.

It’s not like a life insurance company. A life insurance company you make a contract that — so much a thousand. And if you buy whole life insurance, you’ve set a price for — if you’re 20, you may have set a price for 60 or 70 years in the future. But that is not the property casualty insurance business, which we’re in.

We set it one year at a time. And I see nothing that tells me that on a yearly basis that global warming is something that should cause me to change my prices a lot, or even a small amount.

That doesn’t mean that it isn’t a threat to humanity or — you know, and terribly important. It just means that if I’m going to sell a one-year insurance policy, and I’m going to sell it on a $1 billion plant, I may care enormously about the fire protection, and other various other kinds of protection, within that plant.

I may care about what’s going on adjacent to that plant, and all kinds of things, but I am not thinking about global warming. It does not change the situation, in a material way, in any one-year period of time, in my judgment.

And, you know, it — if I was writing a 50-year wind storm policy in Florida, I would think very hard about what global warming might do in that case to the incidence and the intensity of potential hurricanes.

But I do not think it has any material effect on the likelihood of — or the intensity — of a hurricane in Florida or Louisiana or Texas or — next year.

So, it is not a — it’s not something I would put in the 10-K as a threat.

Charlie?

CHARLIE MUNGER: I don’t think it’s totally clear what the effects of global warming will be on extremes of weather. I think there’s a lot of guesswork in that field, and a lot of people like howling about calamities that are by no means sure.

WARREN BUFFETT: Yeah. Do you think — would it change your one-year prediction as to what the rate should be?

CHARLIE MUNGER: No.

WARREN BUFFETT: No. It wouldn’t change mine either, so I don’t really understand why they put that in there.

CHARLIE MUNGER: A lot of people get very invested. It’s like a crazy ideology.

It’s not that global warming isn’t happening. It’s just that you can get so excited about it you make all kinds of crazy extrapolations that aren’t necessarily correct.

WARREN BUFFETT: Yeah. Look at it this way. Would you change the rate for tomorrow on insurance because — from the rate today — for global warming? I doubt it very much.

Now, you know, would you change it for 50 years? Might very well.

But I think that one year is much closer to one day than it is to 50 years, in terms of focusing on that factor.

So, I do not want our underwriters to sit there thinking a lot about — in terms of writing a risk or the price at which to write that risk — I do not want them thinking about global warming. I want them thinking about whether there’s a moral risk involved and who owns the property.

I mean, that can be very significant. There used to be one fellow called “Marvin the Torch,” that if you insured “Marvin the Torch,” global warming didn’t really make much difference. His building was going to go. (Laughter)

Marvin had a marvelous way of looking at it, though. He said, “I don’t burn buildings; I create vacant lots.” (Laughter)

6. More oil & gas investments possible despite poor record

WARREN BUFFETT: OK. Gregg?

GREGG WARREN: When we look back at some of your bigger stock purchases during the past decade, two names actually stand out: ConocoPhillips and ExxonMobil.

In the first instance, you bought shares near the height of the spike in oil prices in 2008, later acknowledging that this was a mistake given how dramatically oil prices fell during the crisis.

While you’ve been able to swap some of those holdings, post a spinoff of Phillips 66 into operating assets, most of what you sold the last six years, by our estimates, has been at a loss.

Given that experience, it surprised some of us to see you take a meaningful position in ExxonMobil during the summer of 2013.

While it looks like you were able to eliminate that stake at cost as oil prices fell last year, these types of investments, which can be negatively impacted by the volatility in oil prices, don’t really seem to fit well with the other types of investments in your stock portfolio, many of which are built on strong franchises with unique competitive advantages.

With that in mind, and given the track record that Greg Abel and his team at Berkshire Hathaway Energy have had acquiring and investing in energy assets, does it make more sense to leave future energy-related investments in their hands?

WARREN BUFFETT: Well, there’s nothing we like better than to back up Greg in buying utility properties.

And — but they — we call it energy, but it’s not oil and gas in Berkshire Hathaway Energy, and they’re really in a dramatically different business than ConocoPhillips or ExxonMobil.

But we are looking, constantly, for opportunities for Berkshire Hathaway Energy to spend big money, and it will.

Berkshire Hathaway Energy, we paid $35.05 per share in 1999 to buy the stock.

I was at $35, and I don’t change my prices and Berkshire — the company was then called MidAmerican — they hired some investment bankers to come out from New York, and investment bankers spent a week here doing nothing.

But they felt — before they went home, they said, you know, “You’ve got to give us something because we’re going to send a big bill.” And I said, “Well, in that case, we’ll pay $35.05 and you can say you got the last nickel out of me.” (Laughter)

So my ambition ever since has been to have Berkshire Hathaway Energy earn $35.05 per share. It’s never paid a dividend.

It will probably earn about $30 a share this year, which is a great tribute to Greg and his management. But we will get the 35 or better because he will make some good deals.

It’s not at all analogous to the ConocoPhillips or ExxonMobil investments. As it turned out, we wrote ConocoPhillips down because we were required by the auditors to do it.

We actually, by the time we got all through, we made some money in it, and we made a little money in ExxonMobil, too.

But we will not be buying, very often, oil and gas stocks, but we will — we probably haven’t bought the last one.

In the end, we look at the cash, we look at available opportunities, both in investments and businesses, and we make decisions, occasionally, on buying something and sometimes we change our mind.

And that will continue that way. It’s been going on that way for a lot of years.

And we have not distinguished ourselves, at all, in the oil and gas field, although we’ve made a little money, and we passed up one or two where we could have made a lot of money.

Charlie?

CHARLIE MUNGER: Yeah. And with interest rates being so low and the dividend on ExxonMobil being the size it was, it was not a bad cash substitute, if you think only in those terms.

WARREN BUFFETT: Yeah. It worked out OK. There were other things we could have done a lot better, but that’s always been true and will continue to be true.

7. No “tears” for corporations on taxes

WARREN BUFFETT: Station 1.

AUDIENCE MEMBER: Mr. Chairman, Mr. Vice Chairman, my name is Andy Peake, and I’m from New York City.

First, congratulations to you on a remarkable 50 years, and second, thank you for hosting a one-of-a-kind annual meeting where you patiently answer questions from shareholders. I believe you are both — (Applause)

WARREN BUFFETT: Thank you.

AUDIENCE MEMBER: I believe you are two of the most knowledgeable and authoritative people on planet Earth on the U.S. tax code.

Our tax code is obviously broken at both the individual and the corporate levels.

Today, we have 2.1 trillion in offshore corporate cash sitting there not being brought home. We have the highest corporate tax rates in the world, and for high-income earners in the U.S., other than hedge fund managers, in states like New York and California, an all-in rate greater than 50 percent.

What can be done to effect real change to bring about a simpler, more rational tax code? Thank you.

WARREN BUFFETT: Well, it takes 218 members of the House of Representatives and 51 U.S. senators, and a president that will sign the bill.

The question is: how much you think the country should spend and then from whom do you get it?

And I would point out that despite the tax rates that all the corporate chieftains complain about, the share of earnings — share of GDP — accounted for by corporate profits is at a record.

Corporate taxes 40 years ago were 4 percent of GDP. They’re now running about 2 percent. They’ve decreased significantly while payroll taxes have increased.

You know, it’s a real question.

And once you get special provisions in the code, it is really hard to get rid of them, absent a major revision of the code.

I actually think — I may be an optimist on this, but I’m — I think both Ron Wyden and Orrin Hatch, the two ranking members, Senate Finance Committee, I think they’re capable of working out something that they — neither one of them likes — but they both like it better than what exists now, and I think it can be made considerably more rational.

But in the end, if we’re going to spend 21 or 2 percent of GDP, we should probably raise 19 percent of GDP.

We can take a gap of a couple percent without getting further into debt as a proportion of GDP than we are, so we’ve got that leeway.

But, you know, you take 19 percent of 17 1/2 trillion, or thereabouts, and you’re talking, as Senator [Everett] Dirksen said one time, real money.

And how much you get from corporations, how much you get from individuals, how much you get from estate taxes, you know, it’s a fight up and down the line.

So I — and in terms of the cash abroad, basically you can bring it back, you just have to pay tax at U.S. corporate rates. And our corporate rates are 35 percent.

Charlie and I, a good bit of our life, operated with corporate rates of 52 percent, later at 48 percent, and the country grew well. American business prospered during that period.

I don’t shed any tears for American business, in terms of the tax rate overall. I think there could be a much more equitable code, in terms of the corporate tax, but I do not think that the 2 percent of GDP that’s being raised from corporate taxes, which is far lower than was the percentage 30 or 40 years ago, I do not think that’s an onerous number.

And for people who are getting 1/4 or 1/2 percent on their CDs, who have retired, and with American business earning, on tangible equity, which is the way they measure it, you know, probably averaging close to 15 percent, I think equity holders are getting treated extraordinarily well compared to debt holders in this economy. (Scattered applause)

Charlie?

CHARLIE MUNGER: Well, I agree with you, and I don’t die over these little differences in the tax code, either.

I live in California, of course, where — there’s, like, a 13 1/2 percent tax on long-term capital gains, nondeductible for federal purposes. That’s a ridiculous kind of a tax to have in California because it drives rich people out.

Hawaii and Florida have enough sense to know that rich people don’t commit a lot of crimes, they don’t burden the schools, and they provide a whole lot of medical expenditures that are good for everybody else’s income.

I think California has a really stupid tax policy. But I don’t think the U.S. — but I don’t think the U.S. policy is — (applause) — I don’t think the U.S. policy is bad at all.

WARREN BUFFETT: And it’s nondeductible because of the alternative income tax —

CHARLIE MUNGER: Yes, exactly.

WARREN BUFFETT: Yeah. That really wasn’t the case before, but it —

CHARLIE MUNGER: No, it’s always —

WARREN BUFFETT: — kind of slipped in.

CHARLIE MUNGER: No, they did it on purpose. (Laughter)

No, they did it on purpose.

WARREN BUFFETT: Early stages of paranoia. (Laughter)

CHARLIE MUNGER: Yeah. But it is — it’s amazing. The idea of driving the rich people out, Florida is so much smarter than California on that subject. And it is really demented.

Who in the hell doesn’t want rich people coming in and spending in their state?

WARREN BUFFETT: Yeah, yeah. Remember that as you come here to Nebraska for the meeting. (Laughter)

I would say I really do think there’s some chance this year — and not a tiny chance.

I know both Ron Wyden and Orrin Hatch. They’re patriotic, they’re smart, they want to do the right thing. They’ve got different ideas about what the right thing is, there’s no question about that, but they also know they can’t get any place without cooperating.

But I think the real opportunity is if they work out of the public eye in doing — in working on something — and I wouldn’t be surprised if they are. I think that’s the way to get it done.

Charlie has always pointed out, what would have happened if the Constitutional Convention back there in Philadelphia had been held with every delegate running out immediately to tell the TV cameras how right he was and how wrong everybody else was.

It doesn’t accomplish much to dig in on positions, and not be in a position to compromise, because it takes a lot of compromise to write something when you have two different — fundamentally different — views on some important aspects of the tax code.

But those are two good guys, and I would not — I don’t think it’s impossible that we have a new corporate tax code within a year.

8. Buffett on Adam Smith’s “Wealth of Nations”

WARREN BUFFETT: OK. Carol?

CAROL LOOMIS: This question, which is a little bit offbeat, comes from Jordan Shopof (PH) of Melbourne, Australia.

“Mr. Buffett, in the forward to the sixth edition of Benjamin Graham’s ‘Security Analysis,’ you identified four books that you particularly cherish.

“Three of these books were authored by Graham himself, and their influence on you is well-known.

“The contributions of the fourth book to your thinking, however — that book was Adam Smith’s ‘The Wealth of Nations,’ published in 1776 — what that book meant to you is seldom discussed.

“So my question is, what did you learn from “The Wealth of Nations” and how did it shape your investment and business philosophy?”

WARREN BUFFETT: Well, it doesn’t shape my investment philosophy, but I certainly learned economics from it. And my friend Bill Gates gave me an original copy of it. I was able to study this.

Adam Smith wrote it in 1776. It’s — you know, there’s just — if you read Adam Smith and if you read Keynes, Ricardo, and then — and if you also read that little book we’ve got out there called “Where Are the Customers’ Yachts?” you will have a lot of wisdom.

I forgot to mention, I was supposed to mention, too: we didn’t want to put it on sale earlier because it would have given away the movie, but we do have “Berkshire Bomber” underwear out there, or sweatshirts, or whatever it may be, so Fruit of the Loom has those.

And we have Fred Schwed’s “Where Are the Customers’ Yachts?” book, which contains an incredible amount of wisdom and very few pages and very entertaining.

But if you want to go for — if you want to not only get a lot more wisdom but appear more erudite, you should read “The Wealth of Nations,” also.

Charlie?

CHARLIE MUNGER: Adam Smith is one of those guys that has really worn well. I mean, he is rightly recognized as one of the wisest people that ever came along.

And, of course, the lessons that he taught way back then were taught again when communism failed so terribly, and places like Singapore and Taiwan and China, and so forth, came up so fast.

The productive power of the capitalist system is simply unbelievable, and he understood that fully and early, and he’s done a lot of good.

WARREN BUFFETT: I took an idea of his on the specialization of labor, you know, and he talked about people making pins or something, but I applied that, actually, to philanthropy.

You know, I mean, the idea that you let other people do what they’re best at and stick with what you’re best at, I’ve carried from mowing my lawn to philanthropy, and it’s a wonderful thing to just shove off everything and say somebody else is better than I am at that, and then work in the field that’s most productive for you.

CHARLIE MUNGER: Yeah. You didn’t do your own bowel surgery, either.

WARREN BUFFETT: No. (Laughter)

I’m not sure I have any reply to that. (Laughter)

9. Subsidiaries aren’t too focused on short term

WARREN BUFFETT: OK. Jonathan?

JONATHAN BRANDT: Warren, you have told the managers of your businesses to think of their businesses as something they will own forever and that their first priority should be to widen the moat and take care of their customers.

In more than one case, according to people I’ve spoken to, Berkshire’s subsidiaries that were formally publicly traded have run into trouble by — now this is on the margin, mind you — trying to maximize calendar year earnings and dividends to the parent, as opposed to focusing on the long-term health of the business.

Do you find that managements of formally public companies, through force of habit, perhaps, have more trouble making decisions with only minimal concern for short-term results than would be the case for formally private companies?

If this dynamic is a real one, is there something more that can be done to combat it?

And I’m curious, are most of Berkshire’s compensation structures based on 12-month results or are they already based over multiyear periods?

WARREN BUFFETT: Yeah. I don’t think we’ve had any particular problem with public companies versus private companies that we’ve bought.

I mean, if you took the aggregate of the public companies we bought and matched them up against the private companies, I don’t know which group I would rather own or which has delivered the greater returns.

CHARLIE MUNGER: I don’t know where he gets the idea.

WARREN BUFFETT: Yeah.

CHARLIE MUNGER: It’s not apparent to us.

WARREN BUFFETT: Yeah. Well, you’ve heard Charlie. And I can’t think of it myself.

And, you know, if we tell them to think about 100 years, we mean think about 100 years, and I think they know we mean it. They certainly know we run Berkshire, you know, in terms of our own decisions that way.

So, I think we set the right example, and I think we use the words to convey that belief as strongly as we can, and we try to reinforce — we try to put it in the annual report, we try to talk about it in meetings like this.

We believe in sort of hammering the same message out there over and over again.

Now, we don’t ignore yearly results at all, it’s just we don’t live by them. But I get figures every month on virtually every business, and I read them with great interest, and, you know, I’m thinking about them all the time.

I don’t think they’re unimportant, but we don’t live by them. And I think what really counts, you know, is where we’re going to be three years, five years, or 10 years from now.

But I also — I wouldn’t — if we’re subpar in some area, I wouldn’t accept the fact that we’re working to maximize things in 10 years mean that we should be throwing away money, or anything like that, in the short run, or not paying attention to the business.

But I’d have to say what Charlie has, I don’t really agree with the premise.

10. Buffett’s interest in German companies

WARREN BUFFETT: OK. Station 2.

AUDIENCE MEMBER: Dear Warren, dear Charlie. Thank you for 50 great years. I’m a happy shareholder and hope to have you continue long.

My name is Victoria Von Tropp (PH). I’m from Bonn in Germany.

And my question is, you own companies both here in the U.S. as well as in Germany. What differences in corporate culture and in performance do you see between German and U.S. starter companies?

WARREN BUFFETT: Charlie?

CHARLIE MUNGER: Differences between what —

WARREN BUFFETT: I know the question. I’m just looking to you for the answer, not the question. (Laughter)

CHARLIE MUNGER: Now that he can hear so much better, he —

WARREN BUFFETT: Yeah.

CHARLIE MUNGER: Well, we — we’ve had a hard time buying things in Europe. It’s been quite rare.

And I think the traditions, and the family traditions, are different in Europe than they are in the United States, and in some other countries.

And Germany, of course, has a long tradition of being very good at technology and capitalism, and that’s been a godsend to Germany. And we’ve always admired the way the Germans have performed.

The Germans actually work fewer hours than a lot of other people and produce a lot more and, of course, Warren and I are pretty good at that. (Laughter)

So we’re — we admire the Germans, particularly the engineering side, and — but we’ve been thinking about owning good German companies for a long time and we finally bought one.

WARREN BUFFETT: Yeah. But I’ll make a prediction. I will predict we buy at least one German company in the next five years.

I think that — I think we are far more on the radar screen than we were just a few years ago in Germany. I think we now have a woman over there who brought, through somebody else as well, but brought Louis to our attention.

I think she is going to hear about more things because of her association with us on the transaction and the fact that we tried to get the word out as to her help with us.

So, I would really be surprised if we don’t make at least one deal in Germany in the next five years, and I would look forward to it. I mean, we’ll be very, very happy with — you know, we have to get a business, we understand.

I’ve had, probably, four or five letters in the last couple months, ever since the Louis deal was announced, but they’ve been very small businesses in practically each case.

But we’ll get one. We’re eager, we’ve got the money, and we do fit the family situation, occasionally.

And prices may be a little more attractive there than in the United States, although I haven’t seen anything yet that we’ve bought.

But I would say that there’s a reasonable chance that the price of something we’re offered over there might catch my attention more than U.S. prices, currently.

11. Why competitors sometimes underprice GEICO

WARREN BUFFETT: OK. Becky.

BECKY QUICK: This question caught my attention not because I think it’s a complaint, but I think it’s an actual question about the actuarial models that you use at GEICO.

It comes from Stan Zion (PH). And he says, “My wife and I are stockholders of Berkshire Hathaway. I’m 78 and she’s 74. We have a long-time accident-free driving record.

Yet, when we applied to GEICO with our stockholder discount, GEICO was unable to beat our rates for comparable coverage with other fine companies. Why?”

WARREN BUFFETT: Well, it’s the reason that we probably can beat the rate maybe 40 percent of the time with people who contact us and 60 percent of the time we can’t.

No company is going to be the lowest in all cases. And we have our own underwriting criteria that involves many variables, one of which is age, but it wouldn’t be a dominant one at that age.

But we have many, many variables. And we make our calculations, and very good competitors like State Farm and Allstate, USAA, and so on, they have somewhat different underwriting weightings and sometimes they come in below us.

But I don’t think any company, of size, will be the lowest more often than GEICO.

We give out quotes on the telephone to many, many thousands of people every week. I get the figures every week, and I get the number of quotes, and I get the number of policies sold.

And I can tell you the percentages are very substantial that we sell. And we’re not selling them if we’re charging them more than the people before them. So it — different people have different weightings for different variables.

And the couple you referred to sound like they should get a very good rate from somebody, but they apparently got a better rate from somebody else other than us. And that’s going to happen, perhaps 60 percent of the time, and 40 percent of the time we’re going to get the business.

And since we’re only 11 percent of the whole market now, it means we’ve got a lot of policyholders yet to gather.

The — it’s an interesting question when you’re looking at how to evaluate drivers. You know, we know that 16-year-old boys are about as bad as they get; 16-year-old girls are a better class.

Does that mean they’re better drivers? Not necessarily.

It may mean they don’t have the same tendency to show off. It may mean they don’t drive as many miles. It may mean a whole lot of things.

So we ask a lot of questions, and other people ask different questions, and we will come up with different rates. But it’s definitely worth 15 minutes to call GEICO. (Laughter)

Charlie?

CHARLIE MUNGER: Well, I would say besides if — when you get into the older people’s group and you find you’re not deteriorating as fast as most of your contemporaries, you may be paying an unfair price for the insurance, but it’s a good tradeoff. (Laughter)

WARREN BUFFETT: Gary.

I haven’t thought of it that way before. (Laughter)

12. Reinsurance business getting worse due to “facades”

GARY RANSOM: The reinsurance market has changed dramatically over the last two or three years, a lot of alternative capital coming into the business, making it much harder to make the assumption that there would be a big opportunity after the next big catastrophic event.

What is it that you and Ajit are planning to change, or do, to take advantage of whatever opportunities might be there?

WARREN BUFFETT: Well, wouldn’t our competitors like to know? (Laughs)

The reinsurance business is not as good as it was, and it’s unlikely to be as good as it was.

There’s a lot of money that’s come into reinsurance, not because they want to reinsure people, but because it’s become either a fashionable asset class for people that are looking for so-called noncorrelated investments and may not know what they’re doing, but it’s something you can sell people, you know, that’s an attractive line to go to pension funds with.

And then, secondly, it’s a beard for doing — for asset management. So, if you go to Bermuda and start a reinsurance company, you can actually run a hedge fund, and you need a little business to make it look like you’re doing something other than running a hedge fund, and locating it offshore so you don’t pay any tax, but that’s the primary motivation.

So when you get a whole lot of people that are bringing money in and they sort of need your facade of reinsurance to cover up what their real motivations are, you’re likely to get less attractive prices in reinsurance.

And that’s been happening on a fairly large scale, and I would say that I would expect the reinsurance business in the next 10 years to not be as good as it has been — I’m talking about the whole industry — as it has been, you know, in the last 30 or something like that.

It’s a business whose prospects have turned for the worse, and there’s not much we can do about it.

We do find things to do. There are certain things that only Berkshire can do, and we’ve — I mentioned in the annual report that there have been eight—I think it was eight—contracts written with premiums of a billion dollars or more, and we’ve written all eight of them.

So, we do — there’s a certain corner of the world that we’ve got a strong position in, and there’s a few other things we will do, but it’s not as good as it was.

Charlie?

CHARLIE MUNGER: Well, I think, generally speaking, of course, it’s going to be harder and, of course, this competition from promotional finance is getting more and more intense and they’re more optimistic.

They’re searching for a robust narrative. We’re not searching for a robust narrative so we can sell something. We’re playing the game for the long pull and other people just pretend to be doing so.

WARREN BUFFETT: Yeah. We could — we’ve had the opportunity over — for a long period of time — to go out and promote reinsurance-type money, and really take advantage, you know, of people on it, because we would have the best reputation in the field, and we could attract a ton of money, and we could get a big overwrite on it.

But it’s not our game.

CHARLIE MUNGER: And we don’t particularly admire the way it’s being played.

13. How to win friends and influence people

WARREN BUFFETT: Station 3.

AUDIENCE MEMBER: Mr. Buffett and Mr. Munger, my name is (inaudible) from South Florida, and I’m currently in seventh grade.

My question is how do you make lots of friends and get people to like you and work with you?

WARREN BUFFETT: That’s not a bad question. (Applause)

Very good question.

CHARLIE MUNGER: Well, you know, I was pretty obnoxious when I was your age and asked a lot of impertinent questions, and not everybody liked me.

And so the only way I could get the people to like me a little bit was to get very rich and very generous. (Laughter)

That will work.

WARREN BUFFETT: People will see all kinds of virtues in you if they think you’ll write a check. (Laughter)

Yeah. The two of us — both Charlie and I were on the obnoxious side early on, but you should get a little smarter about human behavior as you get older.

And I turned out to have some pretty good teachers as I went along, in terms of what worked.

I mean, I have looked at other people during my lifetime and at these wonderful teachers. They weren’t teachers in the standard definition, but they were people I admired and I thought to myself, “Why do I admire these people?” And if I want to be admired myself, you know, why shouldn’t I take on some of their qualities?

So, it’s not a complicated proposition, you know. If you look around you at the people you like in your school, write down three or four things they do that make you like them, and then look around at the three or four people that turn you off, and write down those qualities, and decide that you’re going to be a person you, yourself, would like, that you’d take on the qualities of the person on the left.

You’re generous, you’re friendly, you know, you accept things with good humor, you don’t claim credit for things you don’t do, all of these things. And they’re all possible to do.

And if you like that in other people, people are going to like it in you. And if you find things that are kind of obnoxious, you’re always late, you’re always claiming credit for more than you do, and you’re kind of negative on everything, and you don’t like those in other people, get rid of them in yourself and you’ll find out it works pretty well. (Applause)

CHARLIE MUNGER: And it really works in marriage. If you can change yourself instead of trying to change your spouse, that’s a good idea. (Laughter)

WARREN BUFFETT: Charlie has said the most important thing in selecting a marriage partner is that you don’t look for intelligence or humor or character. He says you look for someone with low expectations. (Laughter)

14. NetJets wasn’t a mistake despite labor problems

WARREN BUFFETT: OK. Andrew?

ANDREW ROSS SORKIN: OK. This is a question about NetJets. We received several related to NetJets. We’ve combined these two.

The first is, can you comment on the lengthy dispute with NetJets’ pilots who are picketing outside, and Whitney Tillson asks, “What type of return on investment do you expect from the billions on order in aircraft for NetJets,” and in a very pointed way, he writes, “Was buying NetJets a mistake?”

WARREN BUFFETT: No, I don’t think buying NetJets was a mistake. We’ve had a few things where it looked like a mistake for quite a while and some of them turned out to be a mistake.

But NetJets is a very decent business. We have a good business; the pilots have a good job.

And the — it’s not really the right way to look at it, I don’t think, in terms of return on investment in the billions of dollars of orders we have because we resell those planes to owners.

And we do have a core fleet that represents an investment, but the investment is held, in very large part, by the owners themselves. I own — what do I own? Three-sixteenths, or something like that, of one type of plane that my children use. I own an eighth of another plane that I use. But that’s my investment; it’s not the NetJets investment.

The — labor relations — at Berkshire we’ve had hundreds of labor unions over the years, literally hundreds. In fact, we probably have hundreds at the present time.

And we’ve only had — in 50 years — we’ve had three strikes that I can remember. I don’t think there have been any others. There could have been some one-day walkout, maybe.

But we had a four-day strike at a Berkshire Hathaway textile operation, we had a four-day or so strike at the Buffalo News 30 years ago, and we had another strike at See’s Candy one time.

So, we have no anti-union agenda whatsoever, and we think we have sensational pilots.

I mean, I’ve flown NetJets, my family has flown NetJets, now for 20 years, and we’ve had nothing but professional pilots and friendly pilots.

And it’s not — you know, it’s in human nature to have differences, sometimes, about what people get paid.

Our pilots make an average of 145,000 a year. They worked — they work seven — they have options, but one of the options, and the main option, is seven days on and seven days off.

We pay for their time to get to where they’re based. They can live anyplace in the country. And compared to our competitors at Flexjets or Flight Options or so on, or in charter, we pay well.

But it’s perfectly understandable that employers and employees have some differences from time to time. And we’ll get it worked out, but that doesn’t necessarily come in a day or a week or a month.

And our volume is up, in terms of flying. Our volume is up, in terms of owners in the United States. Europe is flat. But the United States is the bigger end of it.

So it’s a business I’m very glad we own. I’m proud we own it. It’s a first-class operation. We give our pilots more training, I believe, than anybody else.

I’m flying on NetJets. My kids are all flying on NetJets. Our managers, in many cases, are flying on it, so nobody cares more about safety.

This is not a company where the CEO flies on his own jet and other people fly in other ways. So I — and I get the same — I get the same planes that the other people get and the same pilots. I mean, there’s no special arrangements.

So we’ve got this intense interest in safety, and we’ve got very professional pilots. And at the moment, we’ve got a difference of opinion about a contract, but that will get settled, in my view.

Charlie?

CHARLIE MUNGER: I have never, in all the years, had a NetJets pilot who didn’t affect me as a wonderful fellow and a very skilled, able, and dutiful, reliable person.

And I would say most — I can think of no NetJets pilot that has ever in any way indicated that he’s dissatisfied with his life, and a lot of them say they just love it, because of the — I’m not at all sure the union is fairly representing the pilots.

WARREN BUFFETT: OK. (Applause)

He said fellows. Actually, we have a lot of women pilots, too.

15. Tax code helped Duracell-P&G deal

WARREN BUFFETT: Gregg?

GREGG WARREN: Warren, looking at your acquisition of Duracell from Procter & Gamble, at the time of the deal, you noted that Duracell is a leading global brand with top quality products. You’re obviously familiar with the business, which was initially acquired by Gillette in 1996.

While Duracell does provide fairly steady cash flows and has a strong brand in market position, its core business is in decline, with advances in technology making alkaline batteries far less relevant than they were 20 years ago.

Looking back historically, you’ve been willing to hang onto businesses operating in declining industries as long as they continue to generate some cash for Berkshire overall, so having Duracell in the portfolio is not necessarily out of the ordinary.

The question I have is, how much of a role did tax planning actually play in doing this deal, given the extremely low-cost basis on your P&G shares, some of which you’ve been selling the last several years?

And would you have done this deal without tax considerations? And, if so, at what price?

WARREN BUFFETT: Well, both Procter & Gamble and Berkshire Hathaway had tax advantages in doing the deal this way, so they probably wouldn’t have sold it at the price at which the deal took place, and we wouldn’t have bought it at the price, without the tax benefits that each enjoyed.

And this is something — we had to have held our stock for over five years in Procter & Gamble.

It’s something that’s been in the code a long time that we’ve had nothing to do with it being in the code, but it’s part of the code.

And it’s somewhat similar to the real estate exchange arrangement, where you can exchange real estate and defer any tax.

And we don’t get a new tax basis on the Duracell; we keep the old lower tax base, just like on — what do they call it? Is it section 1231 or —

CHARLIE MUNGER: Yeah.

WARREN BUFFETT: — real estate exchanges. So it’s analogous to that, and the answer is that there wouldn’t have been a transaction from Procter & Gamble’s standpoint and there wouldn’t have been a transaction, probably, from Berkshire’s standpoint, if it hadn’t been for the fact that we could do an exchange arrangement.

As to the declining business part, the battery business will be a declining business, but it will be around for a very, very, very long time on a worldwide basis.

And Duracell has a very strong position. It’s a very good business. And, like you say, I was familiar with it when I was on the Gillette board.

But the — you know, it will have unit declines over a period of time, but I think we’ll do fine with the Duracell investment. I’m looking forward to getting the deal complete, which probably won’t take place until the fourth quarter because we have to get it detached from a lot of other things like the IT and distribution centers and everything else that it’s involved in with P&G.

But P&G has been great to work with. They’re making the transition — you know, they couldn’t be better to work with during that period, and I’ll be very happy when we own it.

16. Why I’m giving away most of my wealth

WARREN BUFFETT: Station 4.

AUDIENCE MEMBER: Hello, Warren and Charlie. I am Marvin Blum, an estate planning lawyer from Fort Worth, Texas, home to four of your companies.

And by the way, we’re excited about the new Nebraska Furniture Mart and the Berkshire Hathaway Automotive Group in the Dallas/Fort Worth area.

Next to Omaha, we hope you think of Fort Worth as your second home.

WARREN BUFFETT: It’s been good to us. And actually, we have five companies down there. MiTek just bought one.

AUDIENCE MEMBER: All right. Even better.

At the annual meeting a couple years ago, I asked about your estate plan and your idea of leaving kids enough so they can do anything, but not so much that they can do nothing.

Today, I’d like to ask you about your decision to sign the Giving Pledge, promising to give away at least one-half of your assets to charity.

Can you talk about your views on philanthropy, and how to balance leaving an inheritance to your family versus assets to charity?

WARREN BUFFETT: Well, it depends very much on the individual situation. And actually, I promised to give over 99 percent, in my case. But that still leave plenty left over. (Applause)

As you know, the estate tax exemption has been moved up substantially here in the last couple years, so you — I might have a very different feeling if I’d had a child that worked actively, helped me build the business, and all that sort of thing, and it was a small business, and I wanted to give it to them. But that can be really done without any estate tax these days, particularly if a little planning is used ahead of time.

It’s a very individual thing. I — as Charlie — you know, when you get to the — figuring out what you do with your money, the options get very — fairly — limited. And as Charlie said the other day, you know, he said where he’s going it won’t do him much good anyway. (Laughter)

There’s no Forbes 400, you know, in the graveyard.

So the question is, where does it do the most good? And I think it does limited amounts to do some real good for my children, so I’ll be sure that they have that, or they already have it, to a degree.

And, on the other hand, when I look at a bunch of stock certificates in a safe deposit box that were put there 50 years ago or so, they have absolutely no utility to me, zero. They can’t do anything for me in life.

I mean, they can’t let me consume 7,000 calories a day instead of 3,000. They can’t — there’s nothing they can do.

I’ve got everything in the world I want, and I’ve had it for decades. If I wanted something additionally, I’d go buy it.

So, here these things are that have no utility to me and they have enormous utility to some people in other parts of the world. I mean, they can save lives. They can provide vaccines. They can provide education. There are all kinds of utility.

So why in the world should they sit there for me or for, you know, some fourth generation down of great-grandchildren or something, when they can do a lot of good now?

So that’s my own philosophy on it, but I think everybody has to develop their own feelings about it and should follow where they go.

I do think — I do think they might ask themselves, what — you know, where will it do the most good?

And it can be pretty dramatic between what it can do for millions of people that don’t really have remotely the same shot at having a decent life that I’ve had, or what it, you know, what it can do for me.

I mean, if it — I could have 10 houses, but, you know, I could buy a hotel to live in, you know. But would I be happier? It would be crazy.

Charlie and I both like fairly simple lives. But the one thing we do know is we know what we like and what we don’t like, and we don’t judge it by what other people like.

So I don’t have too much advice for anybody, but I would say start thinking about it.

When I call people on the Giving Pledge, you know, some of them — I’ll get some 70-year-old and he says, “You know, I don’t want to think about it yet.” And I always tell him. “Are you going to make a better decision when you’re 95 with some blond on your lap?” (Laughter)

That actually was tried a few years ago, as you may know. (Laughter)

Charlie?

CHARLIE MUNGER: No, but it does occur to me that that fellow that was complaining about the tax system should remember that when — they recently changed the estate tax rules, so you can leave 5 million to your kids, and so forth. I think that’s a very constructive change in the law.

So I don’t think we should assume that our politicians are always going to be totally crazy. That was a very desirable change, I think.

17. Distribute long-term stock holdings to shareholders?

WARREN BUFFETT: OK. Carol.

CAROL LOOMIS: The questioner’s name is Andre Bartel (PH), and he’s a Berkshire shareholder.

“Would it make sense” — and I’m going to add my own edit here to say, and would it be legally permissible — “for Berkshire to distribute, at some time in the future, any or some of the long-term equity investments, for example, Coca-Cola or American Express, to the shareholders in a tax-sufficient way, as Yahoo is planning to do with the Alibaba stake, for example?

“The idea would be to return capital to shareholders using assets that Berkshire is not actively managing, that is, has not bought or sold for some time, and has very low incentive to sell because of income tax implications, while not taking away resources—cash—that could be reinvested by the Berkshire management better than by its shareholders.”

WARREN BUFFETT: Yeah, I don’t think Yahoo solved it, actually. Charlie, you follow that, too.

CHARLIE MUNGER: I don’t think that we can do that with American Express and so forth. It’s a bad example. We’ve got no way of doing that.

WARREN BUFFETT: No. There used to be a way to do that many years ago, and it was done. I don’t mean by us, but I saw other examples of it.

But, under the code, there’s no way to use appreciated securities to redeem your own shares, to — you can do it for something like acquiring, where you’re exchanging it for like asset type thing on the Duracell arrangement, but there’s no way to distribute it to shareholders without paying the full capital gains tax. And —

CHARLIE MUNGER: Yeah, spinoffs of whole businesses to shareholders, if you held them a long time, but that’s about the only thing you can do.

WARREN BUFFETT: Yeah, but even there, I mean, what Yahoo has done has not got rid of the tax.

CHARLIE MUNGER: I don’t know anything about Yahoo.

WARREN BUFFETT: Yeah. No. The — or what they’re planning to do.

It may give them some other option if Alibaba wants to eventually redeem it themselves.

I mean, there could be something where they could work out a deal with Alibaba. I do not see how that they’ve gotten rid of the tax, unless they do a subsequent transaction of some sort with Alibaba, but maybe they have different tax advice than I’ve seen.

I mean, I know all kinds of cases where people — where corporations — have unrealized — large unrealized — gains in marketable securities, and I have not seen, in recent years — although I did see it early in my career when the law was different, but I’ve not seen in recent years any way that people have gotten that money into the hands of the shareholders without paying a tax at the corporate level.

Charlie?

CHARLIE MUNGER: No. That’s — that’s what we say.

18. Is reduced household formation by young people permanent?

WARREN BUFFETT: Yeah. Jonathan?

JONATHAN BRANDT: Berkshire owns many companies that benefit from single-family home construction: ACME, Johns Manville, Benjamin Moore, MiTek, and Shaw among them, not to mention the railroad.

After the financial crisis, you said that young adults who are postponing household formation by living with parents or in-laws would eventually get sick of that arrangement and we would start to see normal rates of household formation once the job market improved or even if it didn’t.

Jobs are now more plentiful. Yet, household formation still continues to be below rates thought to be normal, whether because of high student debt, a shift in attitudes about homeownership, or stricter mortgage terms for first-time buyers.

Could something more secular be going on where household formation rates, relative to the population, could continue to be lower than historical rates?

Could the U.S. become more like Europe where many adult children live with their parents or in-laws for quite some time, or do you think, still, that the subdued rate of household formation is a mostly cyclical phenomenon, and that the rate will eventually revert to the historical mean, boosting single-family home starts and earnings for this group of companies?

WARREN BUFFETT: Yeah. I don’t know the answer, obviously, but I think the latter is more likely.

I may be wrong. When’s the last set of figures you’ve looked at in that connection? I’ve heard that it’s turned up a fair amount in the last six months, but — have you seen anything on that, Jonny?

JONATHAN BRANDT: Nothing really recently, no.

WARREN BUFFETT: Yeah. I should know the figures, but I don’t, for the last six months or nine months. But my impression was they had turned up somewhat.

I did my best on selling that ring in the movie to that guy, and they’re going to form a household here in another month or two to which I’ve been invited.

But the truth is I don’t know, the — you know, what’s going to happen on household formation.

I would expect — but I expected it earlier than this — I would expect it to turn up. It always turns down in a recession, and you could argue that we’re not all the way back from the recession yet.

Your guess would be as good as mine.

Charlie?

CHARLIE MUNGER: I feel exactly the same way, but I think I speak for a lot of members of the audience when I say I have some grandchildren that I wish would marry somebody suitable promptly. (Laughter)

WARREN BUFFETT: What’s the reason for your interest, Charlie?

CHARLIE MUNGER: I don’t think it’s healthy for these people to hang around looking for pie in the sky or whatever in hell they’re doing. (Laughter)

WARREN BUFFETT: Are they in attendance today?

CHARLIE MUNGER: I don’t know. Some of them may be. I don’t want to name names. (Laughter)

WARREN BUFFETT: No. I think you’ve already been pointed enough.

19. Why individual over corporate philanthropy?

WARREN BUFFETT: OK. Station 5.

AUDIENCE MEMBER: Gentlemen, thank you for a great day.

My name is Mark Roy (PH), and I am the executive director of the Immanuel Vision Foundation here in Omaha.

Earlier today, I sat up in the corner and spoke to my son who is working and living in Indonesia, among the poorest of the poor, funded, incidentally, by the Gates Foundation.

The contrast between where he is sitting today and where I am sitting could not be more dramatic.

You have been a model of philanthropic caring for the needs of others. You have demonstrated that it’s not how many shares we have but how we share with others.

So following up on the last speaker, I want to ask, how can corporations be encouraged to make an even greater impact in the lives of those who are not shareholders?

WARREN BUFFETT: Yeah. I agree, you know, entirely with your motivation about increasing philanthropy.

I am much more of a believer, however, in individual philanthropy than corporate philanthropy.

I really feel that I’ve got everything I need, but I do also feel that I’m working for the shareholders and they should determine their own philanthropic activities, that it’s their money. (Applause)

Now, we participate in — I mean, I encourage all our companies to continue the philanthropic behavior that they had before we’ve acquired them, and, you know, we want them to participate in their communities and to help the entities that help their employees and their customers.

But I don’t really think it’s my business, ever, to write a check to my alma mater or whatever it may be, and do it on company funds. I just — I don’t feel it’s my money.

I really look at this as a partnership. We’ve always looked at it as a partnership. And we had a system some years back where all the shareholders could designate contributions, and I felt that was quite a good system. And then we had to give it up for reasons that — I hated to give it up, but we had to do it.

The interesting thing about philanthropy — I mean, I have never given a penny to any organization that has cost me anything in my life. I mean, I’ve never given up a movie, I’ve never given up a trip, I’ve never given up a vacation, I’ve never given up a present to my kids.

You know, people give money this Sunday, you know, that really, actually, changes their lifestyle in a small way, and that hasn’t happened with me. Everything I’ve given has been ungodly surplus, you know, and I’m glad I can do it.

But it’s people like your son, you know, that I really admire.

Charlie? (Applause)

CHARLIE MUNGER: Well, my taste for giving away somebody else’s money is also quite restrained. (Laughter)

WARREN BUFFETT: I was on the board one time of an organization that needed to raise a fair amount of money, and it wasn’t church affiliated or anything like that.

And so they asked me to call on four or five corporate chieftains and they said, “Be sure not to ask them to give anything personally, just ask them to give corporate money.”

And just — I said, “I’m not going to do it,” basically. If they’re not — if they won’t put up their own money, why should they write checks on behalf of all their shareholders?

So I’ve got real reservations about corporate philanthropy for the personal reasons, to some extent, of the CEO, or the directors.

20. Euro can survive eurozone changes

WARREN BUFFETT: OK. Becky?

BECKY QUICK: This question comes from Felipe, and he asks, “Do Charlie and you think that the euro currency has had a positive or negative effect overall on the eurozone economy, and do you think it would be a good decision for France to quit the euro currency and go back to the franc?

WARREN BUFFETT: Well, that’s too easy for me to answer, so I’ll give it to Charlie. (Laughter)

CHARLIE MUNGER: I haven’t got the faintest idea. (Laughter)

I think the euro had a noble motivation and had promise of doing a lot of good and it undoubtedly has done a lot of good.

But it’s a flawed system, in some ways, to put countries that are so different together, and it’s straining at the moment. The big strains aren’t in France.

WARREN BUFFETT: No.

CHARLIE MUNGER: The big strains are in Greece and Portugal and so on.

And I do think they created something that was probably unwise. They got countries in there that shouldn’t have been there.

You can’t form a business partnership with your frivolous, drunken brother-in-law, you know. (Laughter)

I mean, you have to make your partnerships with somebody else. And I think they lowered their standards a little and it’s caused strains.

WARREN BUFFETT: I think — (laughs) — everything here is off the record, understand. (Laughter)

They — I think it’s a good idea that needs a lot of work, still.

And I think it has been a good thing, net, to this point.

But it — you know, it is flawed and the flaws are appearing, but that doesn’t mean it can’t be corrected.

I mean, we wrote a Constitution in 1789 that, you know, still took a few amendments, you know, and some of them didn’t happen for a long time in respect to some very important factors.

So, I don’t think the fact that it wasn’t perfectly designed initially should condemn it to being abandoned, but I think that if there are flaws, you have to face up to them. And I think that maybe the events that are happening currently will cause that.

We could have had — presumably — we could have had a common currency with Canada and probably have made it work, I mean, if we decided —

CHARLIE MUNGER: Sure, we could have made it work.

WARREN BUFFETT: Yeah. We could have had a North American currency with Canada and, you know, we’d have worked it out, and it might have even been useful.

But we couldn’t have had a hemisphere-wide currency with Venezuela in it or —

CHARLIE MUNGER: With Argentina.

WARREN BUFFETT: Yeah. (Laughter)

And so — he loves to name names. (Laughter)

Praise by name; criticize by category. (Laughter)

And I actually think it’s probably desirable to have a euro currency properly designed and enforced so that — you know, that the rules really apply. There were rules, originally, on the euro, which got broken very early on, by not the Greeks, but by the Germans and the French, as I remember. So —

CHARLIE MUNGER: The investment bankers let them — they helped them prepare phony financial statements.

WARREN BUFFETT: Yeah.

CHARLIE MUNGER: They — actually, it was investment banker-aided fraud.

WARREN BUFFETT: Yeah.

CHARLIE MUNGER: Not exactly novel. (Laughter)

WARREN BUFFETT: So, returning to our main point, I think the euro can and probably should survive and I think it’s going to take some real changes and maybe some examples to enable it to do so.

I hope it really — I mean, it’s going to go in the direction of more cohesion or less, and very soon, probably. And I think if it can figure out a way to do it with more cohesion, overall it will be a good thing for Europe.

But it certainly, you know, in its present form it’s not going to work.

Charlie? I don’t know why I’m giving you another shot, but — (Laughter)

CHARLIE MUNGER: I think I’ve offended enough people.

WARREN BUFFETT: Right. (Laughter)

There’s two or three in the balcony. (Laughter)

21. Munger: GEICO synergies are “dumb idea”

WARREN BUFFETT: OK. Gary.

GARY RANSOM: With the Van Tuyl acquisition — or now Berkshire Hathaway Automotive — there may be some natural synergies with GEICO, if it’s nothing more than just putting a gecko on the salesman’s desk.

Would you expect to do anything in that regard to encourage getting more customers through that relationship?

WARREN BUFFETT: Yeah, I don’t think so.

You always have these things that the investment banker will tell you will produce synergy and all that. Most times that doesn’t work.

And historically, selling auto insurance through dealerships hasn’t been particularly effective. And if we were to do that, we would probably have to compensate people who did the insurance work — or made the insurance sales — out of Van Tuyl. That would add to costs.

I mean, GEICO is a low-cost model, and it’s a wonderful low-cost model. And [CEO] Tony Nicely has done an incredible job of keeping those costs down and our — and you can see it in our expense ratios.

We spend a lot of money on advertising. But its success depends on delivering first-class insurance at a better price than other people can get, and the more people we put in distribution system or anything —

So, I would doubt very much that we do anything along that line. I think that those two companies will do better if run as two independent businesses than if we try to push through something.

We — Charlie and I have seen a lot of things on paper that involve that sort of a proposition and very, very few succeed.

Charlie?

CHARLIE MUNGER: Well, I agree. It’s a very dumb idea, and we’re not going to do it. (Laughter)

22. Buffett doesn’t follow silver market anymore

WARREN BUFFETT: OK. Station 6.

AUDIENCE MEMBER: Mr. Buffett, in this environment of quantitative easing, low interest rates, and an overvalued stock market, what value in silver at these prices do you see, and do you still follow the silver market?

WARREN BUFFETT: I really don’t follow it much anymore. But at one time, we owned over 100 million ounces of silver, and I knew a fair amount about the supply and demand for it, and the prospective supply and demand.

But I really don’t — I haven’t paid much attention to it for a long, long time.

CHARLIE MUNGER: That’s a very good thing too. (Laughter)

We didn’t do that well.

WARREN BUFFETT: Yeah. We made a little money.

CHARLIE MUNGER: Yes.

WARREN BUFFETT: The — you know, photography — the interesting thing about silver is that there are some pure silver mines, but overwhelmingly, silver is produced as a by-product, you know, in terms of copper mining and that.

So it — it doesn’t respond as much to its own supply and demand characteristics — that’s still a factor — as it does in terms of the supply and demand characteristics of the things of which it’s a by-product, like copper.

So, it’s a very small market, too. But we came out better than the Hunt brothers, but other than that, we don’t think about silver anymore.

23. Could activists take control after Buffett?

WARREN BUFFETT: OK. Andrew.

ANDREW ROSS SORKIN: Charlie, question about activism.

Activism continues to grow and, as Charlie stated at the 2014 annual meeting, he sees it getting worse instead of getting better.

So the question is, we hope that Charlie and Warren will both be around forever, but, unfortunately, there will be a time when they’re no longer here to manage the store.

WARREN BUFFETT: I reject such defeatism. (Laughter)

ANDREW ROSS SORKIN: If Warren is giving away his shares to charity over a ten-year period through his estate plan, and activists become increasingly more powerful, how will Berkshire defend itself from activists in the near and far future?

And would you consider it a failure if Berkshire were broken up in the future and shareholders received a significant premium? And for you to consider it success, what would the premium need to be?

WARREN BUFFETT: Well, if it’s run right, there won’t be a premium in breaking it up.

It may look like it. I mean, people will say there’s subsidiary A that would sell at 20 times earnings and the whole place would sell, like, at 15. But the whole place won’t sell at 15 if you spin off the one at 20.

I mean, it — I laid out in the annual report — there are a lot of benefits to Berkshire, in terms of having the companies in the same corporate tax return.

So I think it’s unlikely that, on any long-term basis or intermediate-term basis, that the value of the parts will be greater than the value of the whole.

The best defense against activism is performance. But lately, there’s been so much money pouring into activist funds, because it’s been easy to raise money for that — I mean, it’s been a successful way of handling money for the last few years, and institutional money then starts flowing into it, and the consultants recommend it, and all of that sort of thing.

And so, I would say that much of what I see as activism now, people are really reaching, in terms of what they’re — of the kind of companies that they’re talking about and the claims of what they can do and that sort of thing.

I think the biggest — you know, if you’re talking about my shares getting dispensed over 10 years after my estate is settled, and the voting power they have, and I think, by the time that gets to be a reality, I think the market value of Berkshire is likely to be so great that even if all the activists gathered together, they wouldn’t be able to do very much about it.

Berkshire is likely to really be a very, very large organization 10 or 20 years from now.

CHARLIE MUNGER: Besides, the Buffett super-voting power is going to last a long time.

WARREN BUFFETT: Last a long time, yeah.

I always — I’ve got these friends that call me — other companies and they’ve got an activist, and they’re worried about it. I just tell them to send them over to Berkshire. We’ll welcome them.

We’d love to have them buy our stock because they’re not going to get anyplace. And that’s going to be the situation for a long, long time.

We should be a place where people can dump their activists. (Laughter)

Charlie?

CHARLIE MUNGER: Well, the thing that I find interesting is, in the old days when many — most — stocks sold for way less than they were worth, in terms of intrinsic value, it was very rare to find an American corporation buying the stock in.

WARREN BUFFETT: Oh, yeah.

CHARLIE MUNGER: Now, in many cases, the activists are urging corporations to buy the stock in heavily, even though it’s selling for more than it’s worth.

This is not a constructive activity, and it’s not a desirable change, and it’s not a very responsible activity for the activists.

WARREN BUFFETT: There’s been more stupid stuff written on such a simple activity as stock repurchase. Both stupid stuff written and stupid stuff done.

I mean, it’s a very simple decision, in my view, as to whether you repurchase your shares. You know, you repurchase them if you’re taking care of the needs of the business and your stock is selling for less than it’s intrinsically worth. That — I don’t see how anything could be more simple.

If you had a partnership and the partner wanted to sell out to you at 120 percent of what the business is worth, you’d say forget it.

And if he’d want to sell out to you for 80 percent of what it’s worth, you’d take it. It’s not complicated.

But there’s so many other motivations that entered into people’s minds about deciding whether to repurchase shares or not. It’s gotten to be a very contorted and kind of silly discussion in many cases.

And Charlie is right. The — if you look at the history of share repurchases, you know, it falls off like crazy when stocks are cheap and it tends to goes up dramatically when stocks get fully priced.

But it’s not what we’ll do at Berkshire. At Berkshire, you know, we will presently — you know, we would love to buy it by the bushel basket at 120 percent of book, because we know it’s worth a lot more than that.

We don’t know how much more, but we know it’s worth a lot more.

And we don’t get a chance to do that very often. But if we do get a chance, we’ll do it, big time.

But we won’t buy it in at 200 percent of book, because it isn’t worth it.

You know, it’s not a complicated question, but people that — I’ve been around a lot of managements that announce they’re going to buy X worth and then they buy it regardless of price.

And a lot of times the price makes sense. But if it doesn’t, they don’t seem to stop, and nobody tries to — seems to want to stop them.

Charlie?

CHARLIE MUNGER: Well, I certainly agree with you.

WARREN BUFFETT: OK.

CHARLIE MUNGER: I don’t think it’s a great age, this age of activism.

WARREN BUFFETT: Want to expand on that? (Laughter)

CHARLIE MUNGER: Well, I — it’s hard for me to think of any activists I want to marry into the family. (Applause)

WARREN BUFFETT: I better stop before he names names. (Laughter)

24. American Express & credit card history

WARREN BUFFETT: OK. Gregg.

GREGG WARREN: Warren, American Express, which is Berkshire’s third largest stock holding, has relied on powerful network effects and its valuable brand to generate economic profits over the years.

It has created a virtual cycle with its collection of cardholders being desirable to merchants, who have been willing to pay higher transaction fees with those fees ending up funding rewards programs and services for American Express’s cardholders.

More recently, though, competitors have turned this model against the firm, targeting its cardholder base with ever-increasing levels of rewards and services, while charging merchants lower fees than American Express does.

The company also saw its image of exclusivity take a bit of a hit earlier this year when Costco ended a 16-year relationship with the firm, a move that affects one in 10 American Express cards in circulation and which will impact results this year and next.

With restrictions on interchange fees and the growth and acceptance of mobile payment technologies likely to impact future revenue streams, and moves by the firm to go down-market in pursuit of transaction volume potentially diminishing the brand, how does American Express defend its moat?

WARREN BUFFETT: Well, American Express has been pretty good at that, and particularly when Ken Chenault’s been running it.

The — it will be — you know, it — all aspects of payments will be subject to lots of innovation and various modes of attack.

I think that American Express is still a very special company. And like I say, Ken has done a sensational job in anticipating a lot of these trends and guiding it into different markets. As you mentioned, it’s going down in the — into debit cards, effectively, and things of that sort.

I think there’s a lot of loyalty with American Express cardholders. I do think a proprietary card is worth more than a co-branded card, but I think that — I probably shouldn’t get into the specifics of Costco. I’ve got a Costco director sitting next to me.

But we’re very happy with American Express, but we’d be even happier if the stock goes down and the 4 or 5 billion they spend a year buying in stock buys even more shares.

Charlie?

CHARLIE MUNGER: Well, I like it a little better when they had a little less competition, but that’s life. (Laughter)

WARREN BUFFETT: Incidentally, you’ll find in this 50-year history of Berkshire, you know, American Express did wonders for us back in the 1960s. And there’s a little history in there on the fact that it was an assessable stock until 1965, which nobody paid any attention to until 1963 on.

But the company has an incredible history of adapting. I mean, they started out as an express company, you know, move trunks around, and valuables around.

And then the railroad came around and started doing the same thing, so they went to traveler’s checks as a way to — very handy way — of moving money around the world.

And then the credit card came along, Diners Club came along, in the 1950s, and that threatened the traveler’s check and then they moved into the Travel and Entertainment card, as it was called then.

And the interesting thing is that Diners Club, who was first — Ralph Schneider and Al Bloomingdale priced their card at, as I remember, $3, and they looked like they were sewing up the market.

And American Express came along and did something very interesting. They priced their card, I think, at $5, and actually established a better image.

I mean, people that pulled out their American Express card at a dinner table, they looked like J.P. Morgan.

And the guy that pulled out a Diners Club card, they’d have a whole bunch of flashy things on it, he looked like a guy who was kiting his expense account or something of the sort. So you just automatically felt like a more important person with your American Express card.

They have been very nimble, and very smart, and particularly in recent years, under Ken, in terms of meeting all kinds of challenges. And I think they’ll have plenty of challenges in the future, and I’m delighted we own 15 percent of the company.

25. Why children need good financial habits

WARREN BUFFETT: OK. Station 7.

AUDIENCE MEMBER: Hi. My name is Chang, originally from Seoul, South Korea, and working in Los Angeles, California.

I’ve been traveling more than 27 countries, and last year I taught financial literacy lesson in one of the local elementary school in (inaudible) city.

Today here, we’re talking about investments in capital markets, but young students in developing countries, they don’t know how to save money, or they don’t know the concept of interest.

So, in order to overcome the educational challenges, I would like to provide volunteer opportunities to talented Americans to teach in South American schools to overcome the — while they are traveling.

So, what do you think about my plan or do you have any advice? Thank you.

WARREN BUFFETT: Charlie, do you have any advice?

CHARLIE MUNGER: Well, I failed in this activity with some of my relatives, so I don’t think I can improve South America. (Laughter)

No, I think if you don’t — if you don’t know how to save, I can’t help you. (Laughter)

WARREN BUFFETT: No, but the important thing is to get good habits early on.

CHARLIE MUNGER: Yeah.

WARREN BUFFETT: You really — you know someone said the chains of habit are too light to be felt until they’re too heavy to be broken. And habits really make an enormous difference in your life.

So Andy and Amy Heyward have developed the “Secret Millionaires Club,” which I’ve helped out with a little, and our goal is to, in an entertaining way, present good habits to young kids through a kind of a comedy series.

And I think that’s — it’s actually having a pretty good effect. And here in a few days, we’re going to have a — here in Omaha — we’re going to have eight finalists in young kids from around the country that have developed businesses of their own, and I’m always enormously impressed with these kids.

But the importance of developing good habits yourself, or encouraging good habits in your children very early on, in respect to money, can change their lives.

And, you know, I was 9 or $10,000 ahead when I got out of college, and I got married young and had kids very fast.

And if I hadn’t had that start, my life would have been vastly different. So it — you can’t start young enough on working on good money habits.

And I do think the “Secret Millionaires Club” is very good, but there could be lots of other good ways of teaching those lessons.

26. No plans to change debt level

WARREN BUFFETT: OK. We now have moved solely to the audience, so we’ll go to station 8.

AUDIENCE MEMBER: Hello, Warren, Charlie. My name is Stefano Grasso (PH), and I come from Genova, Italy. It’s great to be here today for the 50th anniversary.

Last year, I asked you what was the right level for leverage at Berkshire Hathaway, and why not to increase it. I argued that increasing liability more at the cheap level would benefit Berkshire, thanks to the investment capabilities of the present management.

This year, I would like to get your view on the possibility of working on the other side of the balance sheet and using part of the cash sitting on bank chair — bank accounts — to reduce some of the liabilities currently on its balance sheet.

For example, the index puts at Berkshire sold between 2004 and 2008, generated a premium of almost 5 billion.

Few years down the line, Berkshire benefited from the float. The indexes are higher and the time to maturity of the put got shorter.

The question is, if the unwinding of the puts were acceptable by the counterparts which bought them, would you consider unwinding them at a reasonable price? Thank you.

WARREN BUFFETT: Are you speaking — you’re speaking specifically of the equity put options we have?

AUDIENCE MEMBER: I’m speaking about them, but as just an example. I’m talking also of maybe reducing debts or doing other —

WARREN BUFFETT: Yeah. Well, what we hope, of course, is that what we call the excess cash, which is cash beyond 20 billion that we can put to work buying a business. But you can’t do, you know, one a week or one a month. So it’s opportunistic.

And I don’t know whether the phone call that’s going to result in the next deal will come in next week or it may come in a year from now.

We will get calls and we will put money to work. You know, we just — we can’t do it at an even flow. And we have, you know, virtually no debt.

If someone had told the two of us 50 years ago that we’d be able to borrow money in euros with a long duration of 1 percent or something like that, we would have felt we would have ended up with a way different balance sheet than we have today.

But, I mean, money is so cheap that it causes people to do almost anything on the asset side, and we try to avoid doing that because we don’t, you know, we don’t want to drop our standards too fast just because the liability side is costing us so little.

But I don’t think — obviously, if we can unwind a derivative trade on a basis where we thought we were mathematically ahead by a significant amount, we would do it.

But I think that’s very unlikely with the contracts we have now, so we’ll probably — I think it’s very likely they just run out over time.

We carry a liability of well over — I think it’s getting somewhere between 3 1/2 and 4 billion — for something that has a settlement value today of 400 million.

So it’s very hard for us to — it’s very hard for us on the other side of the contract to arrive at a price that we both would be happy with.

We’re not going to deleverage Berkshire. There isn’t that much leverage to start with.

I mean, the float really is, essentially, very close to permanent. I mean, it can decline a couple percent in a year, but it can also increase a few percent.

So, I see no drain on funds of any consequence from the float for as far as the eye can see, and we have very little debt out. So I would not want to pay down the debt we have now.

Logically, we probably should take on more debt at these prices, but that’s just not something that appeals to us.

Maybe if we find a really big deal, we might take on a little more. I would like to at least have that as something I was thinking about.

Charlie?

CHARLIE MUNGER: We’d love to have something come along where we actually felt a little capital constrained. We haven’t felt capital constrained for a long time.

It’s a problem we’d love to have, something so attractive that we —

WARREN BUFFETT: We’d stretch a little.

CHARLIE MUNGER: We’d stretch a little. That would be glorious.

And it could happen, by the way.

WARREN BUFFETT: And it could happen.

27. No economies of scale for auto dealers

WARREN BUFFETT: OK. Station 9.

AUDIENCE MEMBER: Hi, Mr. Buffett and Mr. Munger. My name is George. I’m translating for my father, (inaudible), from Shanghai, China.

Last year it was my father standing here asking his question, and this year it’s me. I feel so lucky.

I know at the end of last year, you purchased a car sales dealer. This year, you said in your public letter that you are going to continue to buy. The ultimate purpose of investment is to seek the return.

So my question is, whether the rate of return can be necessarily higher with the scale of the dealers?

If so, why we cannot see that happen in China? How come the differences with the dealership business of the same nature in the United States and China? Thank you.

WARREN BUFFETT: Yeah. I don’t know the dealership situation in China.

I would say — I think I mentioned this a little earlier — that I don’t think we’re going to get significant benefits of scale as we buy more units in the auto field. I just don’t see where it would come from.

But we don’t need it. What we really need is managers in those individual dealerships that have skin in the game of their own, and that run them, you know, as first-class businesses, independently.

And that’s what we’ll be looking for. We’ll not be looking for scale. I don’t know the situation in China. Maybe Charlie knows more about that. I think he does.

CHARLIE MUNGER: No. But I don’t think we’d be very good at running dealerships in China. And I think the people who run Van Tuyl are very good at running the ones here, so —

WARREN BUFFETT: Yeah with 17,000 here and we’ve got 81 of them, there’s a little room to expand.

The problem is going to be price. Our purchase probably caused people to move up their multiples by one or two — people that have them — and we paid a full, but fair, price for Van Tuyl and we’ll be using that price, more or less, as a yardstick.

And we really thought we bought the best there, so, if anything, we would be hoping to buy others, maybe for a bit less.

So we will not — we may buy a lot of them, we may buy very few, just depending on price developments.

The — we’re having a big car year and profits are good in the dealership field. But when profits are good, we want to pay a lower multiple.

I mean, because, if we’re going to be in the car business forever, we’re going to have some good years and we’re going to have some bad years. And we would rather buy at a 10 or 12 times multiple of a bad year than buy at an eight times multiple of a good year.

And that’s not necessarily the way that sellers think, although they probably understand it, but they don’t want to think that way. So we’ll see what happens.

28. Buffett values internet more than private jet

WARREN BUFFETT: OK. Station 10.

AUDIENCE MEMBER: Hi. Mr. Buffett and Munger, very excited to be here.

My name is (inaudible), also from Shanghai, China. Because now (inaudible) a company providing wealth management to the high-net wealth individuals in China. The company name is North, from North Ark (PH), listed at (inaudible).

You two are my idols. What’s your secrets of keeping so young, so energetic, and so quick?

Please don’t say because of Coca-Cola. (Laughter)

And as someone says that old papa could not understand the internet, but I don’t believe that.

What’s your opinion? Will you pay more attention to internet? Could I invite both two gentlemen to answer my question? Thank you very much.

WARREN BUFFETT: Charlie, I didn’t get all that, so you —

CHARLIE MUNGER: Well, he asked are we going to be using the internet.

Warren is a big internet user compared to me. And — but —

WARREN BUFFETT: I love it. (Laughs)

CHARLIE MUNGER: He plays bridge on it.

WARREN BUFFETT: I use a lot of — I use search. It’s been a huge change in my life, and it costs me a hundred dollars a year, or something like that.

If I had to give up the plane or I had to give up the internet: the plane costs me a million-and-a-half a year, the internet costs me a hundred dollars a year. You know, I wouldn’t want to give up either one of them, but I’d give up the plane.

CHARLIE MUNGER: Interesting. (Laughter)

WARREN BUFFETT: Charlie’s given up both.

CHARLIE MUNGER: Are we going to be doing more — I think everybody’s going to be doing more things on the internet. It is growing in importance. And so like it or not, we’re dragged into modern reality.

WARREN BUFFETT: Doesn’t sound like he likes it, does it? (Laughs)

CHARLIE MUNGER: No, I don’t like it.

I don’t like multitasking. I see these people doing three things at once, and I think, God, what a terrible way that is to think.

I am so stupid, though, I have to think hard about a thing for a long time. And the idea of multitasking my way to glory has never occurred to me. (Laughter)

But at any rate, the internet is here and it’s going to be more and more important and everybody’s going to think more about it and do more about it, like it or not. And, of course, the younger people are way more prone to use it than we are.

But Berkshire — you have what, how many Bloombergs now?

WARREN BUFFETT: In the office?

CHARLIE MUNGER: Yeah.

WARREN BUFFETT: Do we have two or three. Mark?

I don’t know. They don’t tell me about them. They sort of hide them when I come in the room.

CHARLIE MUNGER: We’re into the modern world.

WARREN BUFFETT: We have — [CFO] Marc Hamburg tells me we have three — but we’ll reevaluate that situation when I get back to the office. (Laughter)

What’s that?

Oh, we’re not paying for one. I like that. (Laughter)

Let’s see if we can not pay for two. (Laughter)

No, the internet — and it’s changed many of our businesses. I mean, it’s changed GEICO’s business very, very dramatically. And it’s affecting — it affects them all, to one degree or another.

It’s amazing to me — I mean, people get pessimistic about America. Just think in the last 20 or 25 years—well, just 20 years on the internet—how dramatically it’s changed your life.

You know, the game is not over yet. There’s all kinds of things that are going to happen to make life better.

And Charlie may not think the internet makes life better, but when I compare trying to round up three other guys on a snowy day to come over to my house to play bridge, versus snapping the thing on and having my partner in San Francisco there and two other friends, and so on, in 10 or 20 seconds, I think the world has improved.

CHARLIE MUNGER: Well, if I had your partner, I’d think it had improved, too. (Laughter)

29. Raise earned income tax credit instead of minimum wage

WARREN BUFFETT: OK. Station 11.

AUDIENCE MEMBER: Hi. I’m Whitney Tillson, a shareholder from New York.

Mr. Buffett, I know many shareholders have felt irritation, to put it mildly, when you’ve weighed in on social issues such as tax policy, or endorsed and raised money for a particular candidate, but I, for one, applaud it.

I think everyone, but especially people who’ve achieved wealth and prominence and thus have real ability to effect change, have a duty to try and make the world a better place, not just through charitable donations, but also through political engagement, and I’d say that even to people whose political views are contrary to my own.

My question relates to one of the big issues today: rising income inequality, and related to that, the campaign to raise the minimum wage, which has had some recent successes with some of the largest businesses in the country like Walmart and McDonald’s.

How concerned are you about income inequality? Do you think raising the minimum wage is a good idea? And do you think these efforts might meaningfully affect the profitability of corporate America?

WARREN BUFFETT: Yeah. I think income inequality is — I think it’s extraordinary, in the United States, to see how far we’ve gone.

Well, just go back to my own case. Since I was born in 1930, the average GDP per capita in the United States has gone up six for one.

Now, my parents thought they were living in a reasonably decent economy in 1930, and here their son has lived to where the average is six times what it was then.

And if you’d asked them at that time, and they’d known that fact, that it would go from 8 or $9,000 in today’s terms to $54,000, they would have said, “Well, everybody in America is going to be enjoying a terrific life,” and clearly they’re not.

So, I think it is a huge factor. There are a million causes for it, and I don’t pretend to know all the answers, in terms of working towards solutions.

But I do think that everybody that is willing to work should have a reasonably decent livelihood in a country like the United States, and — (applause) — how that is best achieved — I’m actually going to write something on it pretty soon.

I have nothing against raising the minimum wage, but to raise it to a level sufficient to really change things very much, I think, would cost a whole lot of jobs.

I mean, there are such things as supply and demand curves. And if you were to move it up dramatically, I think you would — it’s a form of price fixing. I think you would change the opportunities available to people very dramatically.

So I am much more of a believer in reforming and enlarging the earned income tax credit, which rewards people that work, but also takes care of those whose skills don’t fit well into a market system. So I think you put your finger on a very big problem.

I don’t think — I don’t have anything against raising the minimum wage, but I don’t think you can do it in a significant enough way without creating a lot of distortions.

Whereas, I do think the earned income tax credit makes a lot of sense and I think it can be improved. There’s a lot of fraud in it. It pays out this lump sum, so you get into these payday type loans against — I mean, there’s — a lot of improvements can be made in it.

But I think the answer lies more in that particular policy than the minimum wage. And, like I said, I think I’m going to write something on it pretty soon. And if there’s anybody I haven’t made mad yet, you know, I’ll take care of it in the next one.

Charlie?

CHARLIE MUNGER: Well, you’ve just heard a Democrat speaking and here’s a Republican who says I agree with him.

I think if you raise the minimum wage a lot, it would be massively stupid and hurt the poor, and I think it would help the poor to make the earned income credit bigger. (Applause)

30. “Ridiculous argument” that college boosts lifetime earnings

WARREN BUFFETT: Let’s go to station 1.

AUDIENCE MEMBER: Hi. I’m Michael Monahan (PH) from Long Island, New York.

Warren, Charlie, the higher education system has expanded, covering almost everyone who would like to receive a college education. This demand has translated into rising college costs.

As a high school junior, I’m looking at prestigious institutions such as UPenn, Villanova, NYU, Fordham, and Boston University.

On the other hand, my parents are experiencing sticker shock. All of these schools have a sticker price of over $60,000, with some students, as shown in a businessinsider.com article, can pay over $70,000, as the case at NYU.

How will the average American family be able to pay this in the future and, more importantly, how do you two feel about this?

WARREN BUFFETT: Charlie?

CHARLIE MUNGER: Well, the average American family does it by going to less expensive places and getting massive subsidies from the expensive places.

If we had to give our college education to only people who could write cash checks for 60 or $70,000 a year, we wouldn’t have that many college students.

WARREN BUFFETT: No.

CHARLIE MUNGER: So most people are paying less or getting subsidies. And — but I think it is a big problem, that education has just kept raising the price, raising the price, raising the price.

And they say, but college educated people do better. It’s a big bargain. But maybe they do better because they were better to start with before they ever went to college, and they never tell you that. (Applause)

WARREN BUFFETT: It’s a ridiculous argument.

CHARLIE MUNGER: And so —

WARREN BUFFETT: I think that’s one of the silliest statistics that they publish, I mean, to say that a college education is worth X because people that go to college earn this much more than the ones that don’t. You’re talking about two different universes.

And to attribute the entire difference to the one variable, that they went to college as opposed to the difference between the people who want to go to college and have the ability to get into college —

CHARLIE MUNGER: It’s completely nutty —

WARREN BUFFETT: — it’s a fraud

CHARLIE MUNGER: — and about 70 percent of the people believe in it. So it gives you a certain hesitation about relying on your fellow man. (Laughter)

So I think most people have to struggle through with the system the way it is.

There’s a big tendency to have prices rise to what can be collected. And people just rationalize that the service is worth it. And I think a lot of that has happened in education, and, of course — (applause) — a lot is taught in higher education that isn’t very useful to the people who are learning it and, of course, a lot of those people would never learn much from anything.

So it’s really wasting your time, and that’s just the way it works. So I think there’s a lot wrong.

What I noticed that was very interesting is that when the Great Recession came, every successful university in America was horribly overstaffed and they all behaved just like 3G. They all, with a shortage of money, laid off a lot of people. And the net result was they all worked better when it was all over with the people gone.

And so this right-sizing is not all bad. I don’t think there’s a college in America that wants to go back to its old habits. And — but you put your finger on — it is a real problem to look as those sticker shocks.

It’s like any other problem in life. You figure out your best option and just live with it.

We can’t change Villanova or Fordham. They’re going to do what they’re going to do. And as long as it works, they’ll keep raising the prices.

WARREN BUFFETT: And it will keep working.

CHARLIE MUNGER: Yes. And that’s pretty much the way the system works.

When it really gets awful there’s finally a rebellion. In my place in Los Angeles, the little traffic accident got so it cost too much to everybody because of so much fraud, and the chiropractors, and some of the plaintiffs’ attorneys, and so on.

And finally, the little accidents were costing so much that they worried about the guy who lived in a tough neighborhood who couldn’t afford to drive out to get a job. And the auto insurance companies thought, my God, with prices going up like this, they’ll have legislation creating state auto insurance or something.

So the net result is they put the plaintiffs’ attorneys to trial in every case, and that fixed it. And maybe something like that will happen in higher education. But without some big incentive, I think higher education will just keep raising the prices.

31. Bullish on China

WARREN BUFFETT: On that cheerful note, we’ll move to station 2.

AUDIENCE MEMBER: Thank you for taking my question.

My name is Brendan Chin (PH). I’m form Taipei, Taiwan.

My question is, China is undergoing a number of structural changes. What do you — when you take the pulse of the Chinese economy, what do you read and what advice would you give? Thank you.

WARREN BUFFETT: Charlie’s the China expert. I think China’s going to do very fine over a period of time.

CHARLIE MUNGER: Yeah. I’m a big fan for what’s happening in China.

And as a matter of fact, I’ve just ordered — prepared — a bust of Lee Kuan Yew, the recently deceased ex-prime minister of Singapore, because I think he’s contributed so much to fixing, first Singapore, and then China.

And one of the things Lee Kuan Yew did in China — in Singapore — was to stop the corruption, including cashiering some of his close friends.

And China is doing the same thing. And I consider it the smartest damn thing I’ve seen a big country do in a long, long time, and I think that to — it’s hard to set the proper example if the leading political rulers are kleptocrats.

You know, you don’t want to be run by a den of thieves. You want responsible people.

And what Lee Kuan Yew did is he paid the civil servants way better and recruited very good people. And he just created a better system and, of course, China is widely copying him. And it’s a wonderful thing they’re doing.

So I’m very high on what’s going on in China, and I think it’s — I think it’s very likely to work. If you — they’ve actually shot a few people. That really gets people’s attention. (Laughter)

WARREN BUFFETT: Now we’re starting to get some practical advice here. (Laughter)

What has happened in China, you know, over the last 40 or so years, I mean, I — it just strikes me as totally miraculous. I don’t think — I would not have believed that a country could move so far so — a country of that size, particularly — so far so fast. And it’s —

CHARLIE MUNGER: It never happened before, in the history of the world, that a company so big had come so far. When I was a little boy, 80 percent of the population of China was illiterate and mired in subsistence poverty and agriculture.

Now just think — and they’ve been through horrible wars and look at them. It’s one of the most remarkable achievements in the history of the Earth.

And a few people made an extreme contribution to it, including this Chinese politician in Singapore.

And I give the Communist Party a lot of credit for copying Lee Kuan Yew.

That’s all Berkshire does is copy the right people.

WARREN BUFFETT: Yeah. In 1790, the United States had 4 million people. China had 290 million people.

They were just as smart as we were. They worked as hard, similar climate, similar soil. And for 200 — close to 200 — years, you know, the United States went with those 4 million people to close to 25 percent of the world’s GDP and China really didn’t go anyplace.

And then those same people, in 40 years — and they’re not working harder now than they were 40 years ago — they’re not smarter now than they were 40 years ago, in terms of the basic intelligence — and just look at what’s been accomplished.

I mean, it does show you the human potential when you find a system that unleashes it, and we found a system that unleashed human potential a couple hundred years ago and they found a system that unleashed human potential 40 or 50 years ago.

And, you know, when you see that example, you know, it has to have a powerful effect on what happens in the future.

And it’s just amazing that you can have people go nowhere, basically, in their lives for centuries and then just — it explodes. And it just blows me away to see it, and you make it — it’s the same human beings, but they’ve — they found a way to unlock their potential and I congratulate them for it.

And as Charlie said earlier, China and the United States are going to be the superpowers for as far as the eye can see. And it is really good for us, in my view, that the Chinese have found the way to unlock their potential.

And I think its imperative for two countries with nuclear weapons that, in this kind of world, that they figure out ways to see the virtues in each other rather than the flaws.

We’ll have plenty of disagreements with the Chinese, and they will with us, but remember that on balance, we’re both better off if the other one is doing well. That’s just my own view. OK. (Applause)

32. “We just kept reading … and went with our instincts”

WARREN BUFFETT: Station 3, please.

AUDIENCE MEMBER: Hello, Mr. Buffett and Mr. Munger. My name is Chander Chawla and I’m from San Francisco. Thank you for the last 50 years of sharing your wisdom and being an exemplar of integrity.

Fifty years ago, when you were starting out or getting into new industries, how did you figure out the operational metrics for a new industry where you did not have previous experience?

WARREN BUFFETT: Well, we — A) we didn’t have it thought out that well, in a sense, at that time.

But we basically looked for companies where we thought we could understand what the future would look like 5 or 10 or 15 years hence. And that didn’t mean we had to do it to four decimal places or anything of the sort, but we had to have a feel for it, and we had to know our limitations. So we stayed away from a lot of things.

And at that time, prices were different, so we — in terms of knowing we were getting enough for our money, it was a much easier decision than it is currently.

But it wasn’t — they weren’t elaborate — well, there were no planning sessions or anything of the sort. We just kept reading and we kept thinking and we kept looking at things that came along, as Charlie described it in the movie, and you know, comparing Opportunity A with Opportunity B.

And in those days, we were capital constrained, so we usually had to sell something if we were going to buy something else. And that always makes for — you know, that’s the — an interesting challenge, always, when you’re measuring something you hold against something that has come along and to see which is more attractive.

And we probably leaned very much toward things where we felt we were certain to get a decent result than where we were hopeful of getting a brilliant result.

Went with our instincts, and kept putting one foot in front of the other.

Charlie, what would you say?

CHARLIE MUNGER: Well, that’s exactly what we did, and it worked wonderfully well. And part of it is because we were such splendid people and worked so constructively, and part of it is we were a little lucky. We had some good fortune.

Now, Warren says he was lucky to go to GEICO, but not every 20-year-old was going down to Washington, D.C., and knocking on the doors of empty buildings to try and find something out that he was curious about.

So we made some of our luck by being curious and seeking wisdom, and we certainly recommend that to anybody else.

And there’s nothing that produces wisdom more thoroughly than really getting your own nose whacked hard when you make a mistake, and we had a firm amount of that, didn’t we?

WARREN BUFFETT: We had plenty of them. If you read this book, you’ll see about a few of them.

We thought we knew the department store business in Baltimore and we thought we knew about the trading stamp business.

We’ve had a lot of experience with bad businesses, and that makes you appreciate a good one. And to some extent, it sharpens your ability to make distinctions between good and bad ones.

And we’ve had a lot of fun along the way. That helps too. If you’re enjoying what you’re doing, you know, you’re likely to get a better result than if you go to work with your teeth clenched every morning.

CHARLIE MUNGER: I think we were helped because we came from families where there was some admirable people, and we tended to identify other admirable people better than we would have coming from a different background.

So, my deceased wife used to say, you can’t accomplish much in one generation.

We owe a considerable amount, both of us, to the families we were raised in. I think the family standards helped us to identify the good people more easily than we would have if we’d had a more disadvantaged background.

Do you agree with that, Warren?

WARREN BUFFETT: Yeah. Have you still got your father’s briefcase?

CHARLIE MUNGER: I’ve still got it, but I don’t know where it is. (Laughter)

Can’t carry it anymore. It’s worn out. It’s got holes in it.

WARREN BUFFETT: I’ve got my dad’s desk from 75 years ago.

33. How Buffett found his first investors

WARREN BUFFETT: OK. Station 4.

AUDIENCE MEMBER: Hi, Warren and Charlie. This is Cora and Dan Chen from Talguard in Los Angeles, and we’re thrilled to be here again.

Thank you for planting the seeds for which my generation can sit under the shade, and for my children’s generation with “The Secret Millionaires Club,” so that they can sit under the shade. I walk amongst giants.

WARREN BUFFETT: Go on. Go on. (Laughter)

AUDIENCE MEMBER: That’s all I have. (Laughter)

WARREN BUFFETT: Don’t hold back.

AUDIENCE MEMBER: Seriously though, thank you so much for everything you’ve taught us.

WARREN BUFFETT: Thank you.

AUDIENCE MEMBER: How were you able to persuade — (applause)

WARREN BUFFETT: Thank you.

AUDIENCE MEMBER: How were you able to persuade your early investors, all early on, besides your family and friends, to overcome their doubts and fears and to believe in what you’re doing?

There’s a lot of other asset classes out there, such as — a lot of people believe, real estate, bonds, gold. How were you able to get over that? And something I’ve been really dying to ask you —

CHARLIE MUNGER: We didn’t do very well until we had a winning record. (Laughter)

AUDIENCE MEMBER: Prior to the early winning record, how were you able to get them to buy into what you were trying to do?

I mean, no one has ever done what you’re doing, and no one has, still. And I’ve been really wanting to ask you, in the past, you said you’re 90 percent Graham and 10 percent Fisher. Where does that percentage stand today?

Thank you again from a grateful student of your teachings, and my children love what you do, too. They wrote you a letter.

WARREN BUFFETT: Thank you. Thank you. (Applause)

A lot of it — you know, I started selling stocks here when I was 20 years old. I got out of Columbia. And although I was 20, I looked about 16 and I behaved like I was about 12.

So I was not — I did not make a huge impression selling stocks. I used to just walk around downtown and call on people, which is the way it was done, and then I went to work for Graham.

But when I came back, the people that joined me, actually — one of my sisters, her husband, my father-in-law, my Aunt Alice, a guy I roomed with in college, and his mother, and I’ve skipped one — but in any event, those people just had faith in me.

And my father-in-law, who was a dean at the University — what was then the University of Omaha — he gave me everything he had, you know, and to quite an extent they all did.

And so it was — they knew I’d done reasonably well by that time. That would have been 1956, so I’d been investing five or six years. And actually, I was in a position where when I left New York and came back to Omaha, I had about $175,000 and I was retired.

So I guess they figured if I was retired at 26, I must be doing something right and they gave me their money.

And then it just unfolded after that. An ex-stockholder of Graham-Newman, the president of a college came out, Ben Graham was winding up his partnership for his fund and he recommended me.

And then another fellow saw the announcement in the paper that we formed a partnership and he called me and he joined, and just one after another.

And then, actually, a year or two later, a doctor family called and they were the ones that ended up with me meeting Charlie.

So a lot of stuff just comes along if you just keep plodding along.

But the record, later on, of the partnership attracted money, but initially it was much more just people that knew me and had faith in me. But these were small sums of money. We started with 105,000.

Charlie?

CHARLIE MUNGER: Well, of course that’s the way you start, and — but it’s amazing. We’ve now watched a lot of other people start. And the people that have followed the old Graham-Newman path have one thing in common: they’ve all done pretty well. I can hardly think of anybody who hasn’t done moderately —

WARREN BUFFETT: Everybody did well, yeah.

CHARLIE MUNGER: So, if you just avoid being a perfect idiot — (laughter) — and have a good character and just keep doing it day after day, it’s amazing how it will work.

WARREN BUFFETT: Yeah. It was accident, to a significant extent.

If a few of those people hadn’t have said to me, you know, “What should I buy?” And I said, “I’m not going to go back in the stock brokerage business, but I will — you know, we’ll form a partnership and, you know, your fate will be the same as mine and I won’t tell you what I’m doing.”

And they joined in, and it went from there.

But it was not — it was not planned out in the least. Zero.

I met Charlie, and he was practicing law, and I told him that was OK as a hobby, but it was a lousy business. (Laughter)

And so he —

CHARLIE MUNGER: Fortunately, I listened. (Laughter)

It took a while, however.

WARREN BUFFETT: Yeah.

34. Munger: rationality is a moral virtue

WARREN BUFFETT: OK. Station 5. We’ve got —

AUDIENCE MEMBER: Hi. My name is Arthur. I’m from Los Angeles. I want to thank you for having us in your hometown.

And we’ve all been listening to your business prowess and all your successes. There’s no question that you’re good at business and finance and have fun doing it.

But there are comments that you’ve made on income inequality, giving away 99 percent of your wealth, and I’m led to believe that you’re motivated by more than just amassing wealth or financial gains.

So, I’d like to speak to your value core and ask what matters to you most and why?

WARREN BUFFETT: Charlie, what matters to you most?

CHARLIE MUNGER: Well, I think that I had an unfortunate channeling device.

I was better at figuring things out than I was at everything else. I was never going to succeed as a movie star, or as an athlete, or as an actor, something, so — and I, early, got the idea that — partly from my family, my grandfather, in particular, whose name I bore, had the same idea — that really, your main duty is to become as rational as you could possibly be.

I mean, rationality was just totally worshiped by Judge Munger, and my father and others.

And since I was good at that and no good at anything else, I was steered in something that worked well for me and — but I do think rationality is a moral duty.

That’s the reason I like Confucius. He had the same idea all those years ago. And I think Berkshire is sort of a temple of rationality. What’s really admired around Berkshire is somebody who sees it the way it is. Wouldn’t you agree with that, Warren?

WARREN BUFFETT: Yeah, that —

CHARLIE MUNGER: More than anything, more than —

WARREN BUFFETT: You better see it the way it is.

CHARLIE MUNGER: Huh?

WARREN BUFFETT: You better see it the way it is.

CHARLIE MUNGER: See it the way it is.

And so, that’s the way I did it.

But that goes beyond a technique for amassing wealth. To me that’s a moral principle.

I think if you have some easily removable ignorance and keep it, it’s dishonorable. I don’t think it’s just a mistake or a lack of diligence. I think it’s dishonorable to stay stupider than you have to be, and so that’s my ethos.

And I think you have to be generous because it’s crazy not to be. We’re a social animal, and we’re tied to other people.

WARREN BUFFETT: Well, I would say — this doesn’t sound very noble, but the — what matters to me most now, and probably has for some time — I mean, there are things that matter that you can’t do anything about, I mean, in terms of health and the health of those around you and all that — but actually, what matters to me most is that Berkshire does well.

Basically, I’m in a position where we’ve probably got a million or more people that are involved with us, and it just so happens that it’s enormously enjoyable to me so I can rationalize it, the activity.

But I would not be happy if Berkshire were doing poorly. That doesn’t mean whether the stock goes down or whether, you know, the economy has a bad year.

But if I felt that we weren’t building something every year that was better than what we had the year before, I would not be happy.

And, you know, I get this enormous fun out of it and I get to work with people I like and —

CHARLIE MUNGER: But that’s very important. Truth of the matter is it’s easy for somebody like Warren or me to lose a little of our own money, because it doesn’t matter that much, but we hate losing somebody else’s.

It’s — and that’s a very desirable attitude to have in a civilization.

Don’t you hate losing Berkshire money?

WARREN BUFFETT: Yeah. That would be the only thing that would keep me up at night. (Laughs)

CHARLIE MUNGER: Yeah.

WARREN BUFFETT: Yeah. We won’t do it.

We can lose money on individual things, obviously. We can have bad years in the economy, and we can have years the stock market goes down a lot. That doesn’t bother me in the least.

What bothers me is if I do something that actually costs Berkshire, in terms of its long-term value, and then I feel, you know, I do not feel good about life on that day.

But we can avoid most of that, fortunately. We do get to pick our spots. We’re very fortunate with that.

CHARLIE MUNGER: Well, a good doctor doesn’t like it when the patient dies on the table, either, you know. (Laughter)

Not a new thought. (Laughter)

35. No help for “the most intelligent question”

WARREN BUFFETT: OK. Let’s go to — let’s go to station 6.

AUDIENCE MEMBER: Hi, Mr. Buffett and Mr. Munger. My name is Petra Bergman. I’m from Stockholm, Sweden, in northern Europe. I work at something called EFN.SE.

I wanted to ask you, from my point of view, what would be the answer to the most intelligent question I could ask you right now? (Laughter)

CHARLIE MUNGER: Everybody tries that question, and it would be wonderful if that would solve all your problems. But I don’t think it’s a very good question. (Laughter)

Or perhaps I should say —

WARREN BUFFETT: Let’s phrase that differently, Charlie.

CHARLIE MUNGER: Well, what I mean is, you’re asking too much of somebody when you — you ask him to honestly say what is the most enlightening question he can answer.

WARREN BUFFETT: Yeah. I get that asked by the students a lot. And I’ve had a lot of practice in hearing it asked, but I haven’t had very much success in answering it.

So I’ll have to beg off on that one.

36. Buffett on fun and “the game”

WARREN BUFFETT: How about 7?

AUDIENCE MEMBER: Good afternoon, Warren and Charlie. Congrats on 50 years. My name is Jim and I’m from Brooklyn, New York.

This is kind of a follow-on to a recent question. You both had success in investing, even before Berkshire Hathaway, as investors and as fund managers.

While it’s well known you closely followed Graham’s teachings, others, like Walter Schloss and his son, also had success with similar teachings, yet different strategies.

What would you cite as the most important reason for your early success with small amounts of capital, and given hindsight today, what might you have done to improve your strategy with these small funds?

WARREN BUFFETT: Yeah. Well, I had a great teacher, I had exceptional focus, and I had the right sort of emotional qualities that would help me in being an investor.

I enjoyed the game. You do give it all back in the end. It wouldn’t make any difference if I — you know, that was not the key thing.

The game was enormously fun. And I think Gene McCarthy said about football one time, you know, it’s just about, you know, hard enough to be interesting but not so hard as to be beyond the capabilities of people understanding it, and that’s kind of the way this game is.

I mean, it’s not like Henry Singleton, kind of questions he took on. It’s actually a pretty easy game, and it does require a certain emotional stability.

And I went at it hammer and tong. I went through the manuals and everything, but I was enjoying when I did it.

And, like I say, I started out — between ages seven and about 19, I had that same enthusiasm, but I didn’t really have any guiding principle.

And then I ran into “The Intelligent Investor” and Ben Graham. And then at that point, I was able to take all this energy and everything, and enthusiasm for it, and now I had a philosophy that made a lot of sense — total sense — and I found that I could employ, and so the game became even more fun. But it wasn’t really more complicated than that.

Charlie?

CHARLIE MUNGER: Well, I don’t have anything to add.

I do think that it’s an easy game if somebody has the temperament for it and keeps at it because he’s — likes it and it’s interesting — interested in it.

I have a problem that Warren has less of. I don’t like being too much an example to people who want to get rich by being shrewd and buying and passively holding securities.

I don’t think that’s enough of a life. If you wrest a fortune from life by being shrewder than other people and buying little pieces of paper, I don’t think that’s an adequate contribution in exchange for what you’re taking.

So, I like it when you’re investing money for an endowment, or a pension fund, or your relatives, or something, but I never considered it enough of a life to merely be shrewd in picking stocks and passively holding them.

WARREN BUFFETT: Yeah. Running Berkshire has been far, far more fun than running, in my case, multiple partnerships, or just an investment fund. I mean, that —

CHARLIE MUNGER: You’d be less of a man. If you’d run that partnership —

WARREN BUFFETT: It would be a crazy way to go through life.

CHARLIE MUNGER: Yeah.

WARREN BUFFETT: Yeah. I mean, it just — you know, Berkshire is incredibly more satisfying.

CHARLIE MUNGER: So if you’re good at just investing your own money, I hope you’ll morph into doing something more.

37. Dow Jones’s big missed opportunity

WARREN BUFFETT: OK. We’ll do 8 and then we’ll move onto the annual meeting.

AUDIENCE MEMBER: My name is John Boxtose (PH). I’m from South Dartmouth, Massachusetts.

My question was regarding an interview that you gave, Mr. Buffett, several years ago.

You made a very interesting point. It was about the old Wall Street Journal, if you will, the one before it was purchased by News Corp.

You mentioned in the interview that Wall Street Journal, at some point in the past, had very significant competitive advantages, but a number of them were largely unrealized.

I was just wondering if you could elaborate on that, what the advantages were, how they were unrealized, et cetera. Thank you.

WARREN BUFFETT: Well, Dow Jones, which owned the Wall Street Journal, you know, in the ’60s and ’70s, going into the era of the enormous spread of financial information — and value of financial information — you know, they basically, they owned the field.

They had the news ticker and they had the Journal, which, you know, anybody interested in finance in the country identified with.

And they — starting with that, in what would be an incredible growth industry, finance, you know, for the next 30 or 40 years they — I forget a couple of those ventures they went into, and they bought a chain of small newspapers, I remember, one time — and they just totally missed what was going to happen.

You know, here comes Michael Bloomberg and, you know, takes away financial information. They had such an advantage. And they didn’t really see various areas that they could have pursued, which could have turned that company into something worth many hundreds of billions of dollars, in all probability.

And, you know, they had a situation where a family owned it, and a lawyer essentially controlled the family’s behavior, and they were sitting pretty. You know, they were all getting dividends, but there was nobody there with any imagination as to what could be done in the financial field.

So, starting with this position, they were a trusted name, they were in every brokerage firm in the country with a news ticker.

I mean, I went to Walter Annenberg’s house one time and he had the Dow Jones ticker there — it just — or the news ticker.

And it was — they couldn’t have been in a better place. They couldn’t have started with a stronger position. They had a very good balance sheet. And they just let the world pass them by.

Now, Rupert is changing it into a different newspaper. He’s going into — he’s basically going into competition with the — or he’s gone into competition — with the New York Times, so he — but that’s the game he likes. And it makes for a very interesting competitive situation.

Charlie?

CHARLIE MUNGER: Well, they did end up with 6 or $7 billion, so they may have blown their opportunities, but they didn’t destroy their fortune.

WARREN BUFFETT: If you’d had the hand — if Tom Murphy had had the hand —

CHARLIE MUNGER: Oh, yeah.

WARREN BUFFETT: — it would have been in the hundreds of billions, wouldn’t it?

CHARLIE MUNGER: Well, I don’t know. I’m not sure if we had had that hand we would have —

WARREN BUFFETT: Well, I’m not so sure. I’m talking about Murph. (Laughs)

There were a lot of opportunities there.

CHARLIE MUNGER: Well, I think even Murph is more like us than he is like Bill Gates.

WARREN BUFFETT: Well, I’m not sure where that goes, but... (Laughter)

CHARLIE MUNGER: Well, but I think it’s hard to invent new — entirely new — modalities and so on.

WARREN BUFFETT: I think Bill would have done well with Dow Jones, too.

CHARLIE MUNGER: Yes. He might —

WARREN BUFFETT: I’d like to buy into that retroactively.

38. Q&A concludes

WARREN BUFFETT: OK. 3:30 has arrived. We’re going to go to the annual meeting in about five minutes. We’ve got a certain amount of formal business to take care of. And I thank you all for coming. (Applause)

39. Berkshire’s formal annual business meeting

WARREN BUFFETT: Let’s reassemble and we’ll conduct the business of the meeting.

The meeting will now come to order. I’m Warren Buffett, chairman of the board of directors of the company, and I welcome you to this 2015 annual meeting of shareholders.

This morning I introduced the Berkshire Hathaway directors that are present.

Also with us today are partners in the firm of Deloitte & Touche, our auditors. They are available to respond to appropriate questions you might have concerning the firm’s audit of the accounts of Berkshire.

Sharon Heck is secretary of Berkshire Hathaway, and she will make a written record of the proceedings.

Becki Amick has been appointed inspector of elections at this meeting. She will certify to the count of votes cast in the election for directors and the motion to be voted at this meeting.

The named proxy holders for this meeting are Walter Scott and Marc Hamburg.

Does the secretary have a report of the number of Berkshire shares outstanding, entitled to vote, and represented at the meeting?

SHARON HECK: Yes, I do. As indicated in the proxy statement that accompanied the notice of this meeting that was sent to all shareholders of record on March 5, 2015, the record date for this meeting, there were 824,920 shares of Class A Berkshire Hathaway common stock outstanding, with each share entitled to one vote on motions considered at the meeting, and 1,227,069,442 shares of Class B Berkshire Hathaway common stock outstanding, with each share entitled to one ten-thousandth of one vote on motions considered at the meeting.

Of that number, 592,750 Class A shares and 736,403,387 Class B shares are represented at this meeting by proxies returned through Thursday evening, April 30.

WARREN BUFFETT: Thank you, Sharon. That number represents a quorum, and we will therefore directly proceed with the meeting.

First order of business will be a reading of the minutes of the last meeting of shareholders. I recognize Mr. Walter Scott, who will place a motion before the meeting.

WALTER SCOTT: I move that the reading of the minutes of the last meeting of shareholders be dispensed with and the minutes be approved.

WARREN BUFFETT: Do I hear a second?

VOICE: I second the motion.

WARREN BUFFETT: The motion has been moved and seconded. Are there any comments or questions?

We will vote on this motion by voice vote. All those if favor say “Aye.”

AUDIENCE: Aye.

WARREN BUFFETT: Opposed? The motion is carried.

40. Election of Berkshire directors

WARREN BUFFETT: The next item of business is to elect directors.

If a shareholder is present who did not send in a proxy or wishes to withdraw a proxy previously sent in, you may vote in person on the election of directors and other matters to be considered at this meeting. Please identify yourself to one of the meeting officials in the aisle so that you can receive a ballot.

I recognize Mr. Walter Scott to place a motion before the meeting with respect to election of directors.

WALTER SCOTT: I move that Warren Buffett, Charles Munger, Howard Buffett, Stephen Burke, Susan Decker, William Gates, David Gottesman, Charlotte Guyman, Thomas Murphy, Ronald Olson, Walter Scott, and Meryl Witmer be elected as directors.

WARREN BUFFETT: Is there a second?

VOICE: Second.

WARREN BUFFETT: It has been moved and seconded that Warren Buffett, Charles Munger, Howard Buffett, Stephen Burke, Susan Decker, William Gates, David Gottesman, Charlotte Guyman, Thomas Murphy, Ronald Olson, Walter Scott, and Meryl Witmer be elected as directors.

Are there any other nominations? Is there any discussion? The nominations are ready to be acted upon.

If are there any shareholders voting in person, they should now mark their ballot on the election of directors and deliver their ballot to one of the meeting officials in the aisles.

Ms. Amick, when you are ready, you may give your report.

BECKI AMICK: My report is ready. The ballot of the proxy holders in response to proxies that were received through last Thursday evening cast not less than 657,744 votes for each nominee. That number far exceeds a majority of the number of the total votes of all Class A and Class B shares outstanding.

The certification required by Delaware law of the precise count of the votes will be given to the secretary to be placed with the minutes of this meeting.

WARREN BUFFETT: Thank you, Ms. Amick. Warren Buffett, Charles Munger, Howard Buffett, Stephen Burke, Susan Decker, William Gates, David Gottesman, Charlotte Guyman, Thomas Murphy, Ronald Olson, Walter Scott, and Meryl Witmer have been elected as directors.

41. Adjournment of formal Berkshire annual meeting

WARREN BUFFETT: Does anyone have any further business to come before this meeting before we adjourn?

If not, I recognize Mr. Scott to place a motion before the moving.

WALTER SCOTT: I move that this meeting be adjourned.

WARREN BUFFETT: Second?

VOICE: Seconded.

WARREN BUFFETT: A motion to adjourn has been made and seconded. We will vote by voice. Is there any discussion? If not, all in favor say “Aye.”

AUDIENCE: Aye.

2015年会议

上午场

1. 巴菲特的开场玩笑

巴菲特:谢谢。谢谢。谢谢。

我是沃伦,这位是查理。他耳朵好使,我眼睛好使。我们搭档工作。(笑)

再过几分钟我们就进入问答环节,程序和往年一样。

2. 约翰·兰迪斯与《颠倒乾坤》

巴菲特:不过首先,我想先做几个特别介绍。我想先从约翰·兰迪斯开始。我们能不能打个聚光灯,找到约翰?

约翰就是执导、构思了弗洛伊德·梅威瑟那场拳赛(相关短片)的人。

大家知道,约翰执导过《来到美国》《动物屋》,而我特别喜欢的是《颠倒乾坤》。

如果你还没看过《颠倒乾坤》,一定要找来看看。里面有丹·艾克罗伊德、艾迪·墨菲,还有查理最喜欢的杰米·李·柯蒂斯。(笑)

这真是一部非常出色的电影。

它还让拉尔夫·贝拉米和唐·阿米契重新回到银幕上。

唐·阿米契那时已经淡出很久了。能不能把灯打到约翰那边?约翰在哪儿?他应该就在这附近。(掌声)

我们再找找——是这边吗?来吧。

好了,约翰,谢谢,谢谢,谢谢。他做了那么多事,现在还专程来参加我们的会议。我们真的很感激。

3. 感谢你,凯莉·索瓦

巴菲特:另一个我想特别感谢的人,是一位30岁、家里还有个一岁半宝宝的年轻女性,她在旗下各公司几百人的协助下,一手操办了这整场活动,她就是凯莉·索瓦。

我希望凯莉在场,我们可以向她道谢。(掌声)

凯莉,几个月前,她已经在为这次会议忙碌的时候,我对凯莉说:“我觉得如果能出一本纪念册,算是对这50年的一个回顾,会挺不错的。”我说:“你介不介意在筹备会议的这几个月里,抽空把这本书弄出来?”

结果她做出了一本我觉得绝对精彩的书,就摆在外面。我们印了——本来以为印了15,000本,但我想实际上没有那么多。昨天卖掉了5,000本,然后我们留了一些。

但这确实是一部很棒的伯克希尔·哈撒韦历史。这份功劳,百分之百归凯莉,是她把这一切组织到一起的。所以我想亲自向她表示感谢,也希望大家一起感谢她。

4. 座位比人少

巴菲特:好了,我们的年度股东大会将在3点30分举行,到时候我们会投票选举董事,不过到那时候你们中很多人可能已经不在这儿了,虽然这里届时依然会座无虚席。

我要提一下,这里CenturyLink体育馆的所有分流会场现在都已经满了。

可能还有座位——我们在希尔顿酒店有大宴会厅和第二宴会厅——希尔顿那边或许还剩一些座位。所以如果你在这里的CenturyLink,不管是这里还是分流会场都找不到座位,至少可以去希尔顿那边试试。

我们已经把能拿到的场地都用上了,但我想这次的与会人数可能超过了座位数。

5. 伯克希尔董事介绍

巴菲特:我想介绍一下各位董事,正如我说过的,你们会在3点30分之后不久对他们进行投票。

请他们站起来——我们把灯打到这边——先不要鼓掌,等介绍完了再鼓掌,如果你们愿意的话。(笑)

我们按字母顺序来。

查理大家当然都认识了,我们就从霍华德·巴菲特开始,然后是史蒂夫·伯克、苏·德克尔、比尔·盖茨、桑迪·戈特斯曼、夏洛特·盖曼、汤姆·墨菲、罗恩·奥尔森、沃尔特·斯科特,还有梅丽尔·惠特默。他们都是非常出色的董事。(掌声)

我们少了一位杰出的董事,唐·基奥,他是我55年前的老邻居。

当年他是个咖啡推销员,卖的是Butter-Nut咖啡,奥马哈这边的老乡们应该有印象。

他做过内布拉斯加橄榄球比赛的转播,1950年前后还在WOW电台有个15分钟的节目。

接在他节目后面的,是一位名叫强尼·卡森的家伙,也有一档15分钟的节目。后来这些年我见到唐时,他总会说:“那个叫卡森的家伙后来怎么样了?”(笑)

唐几周前去世了,但我们很感激他的妻子米基·基奥今天能和我们在一起,所以让我们为米基·基奥鼓掌。米基,你能站起来吗?(掌声)

米基几乎是把我们的孩子带大的,所以他们要是有什么毛病,找米基算账去。(笑)

6. 第一季度业绩

巴菲特:好了。我们只有——我们有一张与季度业绩相关的幻灯片——能不能放上去。

我们昨天下午公布了这些数据,没有什么特别值得一提的。

BNSF铁路去年表现出色,不只是盈利,各项业绩指标都有大幅改善,比如列车运行速度、准点率,等等,所以——

你们知道,去年年初我们一度落后了,为了让铁路运营恢复到应有水平,我们投入了大量资金,更重要的是投入了大量精力。

第一季度这些努力有了回报。我们抢回了市场份额。相比其他铁路公司,我们的盈利大幅改善,所以,你们知道,我们把列车重新跑起来了。我们还会继续投入大量资金,确保情况变得更好。

但这次的改善幅度非常大,我要感谢马特·罗斯和卡尔·艾斯,他们的表现真的很出色,让我们的铁路运营恢复到了应有的状态。谢谢你们,马特和卡尔。(掌声)

观众:(听不清)

巴菲特:我没太听清,但我就当是恭维了。(笑)

7. 轮流提问

巴菲特:好,我想我们该开始提问环节了。

我们还是按以前的方式来。先从记者开始,然后是分析师,接着是观众,这样循环,一直到中午左右。

到那时我们休息大约一个小时,然后回来再重复这个流程。

等我们问完——我记得是48个还是54个问题之后,剩下的就全部从观众里提问。我们设了几个区域,通过抽签选出可以亲自提问的人。

8. 介绍卡罗尔·卢米斯

巴菲特:不过我们先请第一位——一位工作了60年才退休的女士,创下了时代公司(Time Inc.)的资历纪录——她是从《财富》退休的——多年来一直是我的朋友,在我看来,也是全世界最优秀的财经纸媒记者,卡罗尔·卢米斯。不过朋友们,这可一点也不会让她手下留情。(掌声)

卡罗尔·卢米斯:我照例讲几句很短的开场白。

我们三个人已经收集问题两个月了,收到了非常多。

沃伦和查理并不知道我们会问什么问题,其中有些非常尖锐。沃伦说得对,我通常不会手下留情。

我们很抱歉,我们收到了数以百计的问题,真的有好几百个,如果没能选中你的问题,我们表示抱歉,这并不代表你的问题不好。只是——我们能提出的问题数量有限,没法把大家想问的都问出来。

9. 为克莱顿房屋公司(Clayton Homes)辩护,回应掠夺性放贷指控

卡罗尔·卢米斯:我的第一个问题来自得克萨斯州廷普森的一位先生,他碰巧和一位名人同名,叫弗兰克·吉福德(Frank Gifford),但他特别说明自己不是那位橄榄球运动员弗兰克·吉福德,而是一名旅行摄影师。

他的问题很尖锐。他说:'我当股东已经15年了,但现在感到很闹心。直到最近,我一直认为伯克希尔是一家有道德的公司,通过——'这里他提到了两家总部设在他家乡州的伯克希尔公司——他说,'——通过BNSF铁路和ACME砖业造福社会。'

'现在有两点让我对这个看法产生了怀疑:一是《西雅图时报》关于我们旗下克莱顿房屋公司掠夺性放贷行为的报道。'

'克莱顿对这篇报道的回应大多是些空话,也不肯回答问题,所以我只能认为报道中的事实是正确的。'

'我想提到的另一点,是我们与3G资本日益密切的合作关系。在3G裁掉20%的公司员工、把这家经营良好的公司拖入垃圾级深渊之前,我就厌恶地卖掉了我持有的Tim Hortons股票。'

'3G收购的其他公司,做法还要更加粗暴。'

'你和查理多次表示要维护伯克希尔的声誉,也一直避免投资烟草、赌博这类有损社会的行业。'

'你多年前努力维持伯克希尔纺织厂运转的做法,说明你曾经追求过在资本主义与人情之间取得平衡。'

'我无法为克莱顿或3G的做法找到道德上的正当理由,我很好奇你是怎么做到的。'

巴菲特:好,我们先谈谈那篇关于克莱顿的报道,因为里面有一些重要的错误,不过我想更好的做法是先回顾一下按揭贷款行业发生过的情况,说明为什么克莱顿在住房建造与按揭贷款业务中所遵循的模式,其实是堪称典范、相当不同寻常的。

如果你回顾一下——大约在2008年前后结束的那场房地产泡沫,其中一个重大问题,事实上也许是最大的成因,就是按揭持有人与按揭发放人、以及与建房商之间完全脱节了。

换句话说,建房商盖好房子卖出去,赚到利润,事情就结束了。房子卖给谁,其实并没有太大关系。

而按揭发放机构发放贷款之后,会把这些贷款打包、证券化,再拿到各处出售——甚至卖到全世界,结果那些远在千里之外的人,跟最初这笔交易毫无关系。

如果贷款出了问题,按揭发放机构自己并不会承担损失。

于是就有了这样两方:一方是直接面对购房者的,另一方是发放按揭贷款的,他们跟这笔贷款到底好不好、结果如何都没有任何关联。

而在克莱顿,我们和几乎所有同行都不一样——虽然也有少数几家如此——我们为所有购买我们房屋的人提供按揭贷款。我们自己持有着大约120亿美元、涉及30万套住房的按揭贷款。

这样一来,一旦某笔按揭出了问题,是两方一起受损:拥有房子的人受损,持有这笔按揭的人也受损。

在我们这种情况下,双方的利益是一致的。我们没有任何动机把房子卖给某人,然后让这笔按揭违约,因为那对我们是净损失,对客户也是净损失。

而就像我说的,大多数建房商并非如此,大多数按揭发放机构也并非如此。

所以——人们一直在讨论要不要改变按揭贷款规则,想办法让按揭发放机构自身也承担一些利益关联。有人提议让他们保留大概3%左右的按揭份额,好让他们对自己发放的到底是什么样的贷款真正上心。

而我们呢——在很多情况下——我们向所有人提供贷款,但我们自己保留——大概一半左右的情况下,我们保留100%的按揭份额,所以我们的利益跟整个社会、跟购房者的利益是完全一致的:不要把贷款放给那些日后会还不上款、陷入麻烦的人。

当然,从房屋价值来看,预制房屋(manufactured housing)确实是面向市场的低端。在售价15万美元——新房售价15万美元及以下的市场中,70%都是预制房屋。

这些买房人当中,有一些——大多数——很多人,按FICO信用评分是拿不到政府担保贷款资格的。有些人够格,但大多数人不够格。

问题就在于:你能不能明智地把钱贷给那些很有可能按时还款、保住房子的人?

克莱顿在这方面堪称典范。每年大约有3%的按揭会违约,你知道,一旦违约,我们亏钱,买房的人也亏钱。

但97%的人不会违约,而这些人当中,大多数如果没有克莱顿以及其他机构提供的融资渠道,是根本住不上你们在这个展馆里看到的这种房子的。

我邀请大家出去看看那栋售价69,500美元的房子。这房子会被运过去、组装好,随时可以入住——当然你得自己有地,这一点我马上会讲到——但花69,500美元,你就能得到一套带家电、带空调、有两间卧室、1200平方英尺的房子。你大概还得再投入2.5万美元左右——用于土地和场地准备——所以总共大概95,000美元。

但我只是——你知道,这值不值,你们可以自己判断。我知道在座大多数人都不是住在9.5万美元的房子里,但确实有非常多人渴望能住上这样的房子。

我们用自己承担风险的资金去帮助他们住进这样的房子。如果我们判断失误,他们受伤害,我们也受伤害。这在金融行业是非常罕见的安排。

我读了那篇报道,其中有一处,我读的时候就知道不可能是真的。我是说,任何一个稍微了解预制房屋行业的人,都不可能写出那样的东西。

我想把它投影出来,上面写着:'另一位克莱顿高管在2012年的一份宣誓书中称,2006年至2009年间克莱顿在阿肯色州出售的房屋,平均利润率为11,170美元——大约是房屋平均售价的五分之一。'

所以这位记者引述某人的话说,我们在房屋销售上赚取了20%的利润。

嗯,我知道那是无稽之谈,所以我要来了那份宣誓证词。我把那份宣誓证词读了大概三遍,发现证词里根本没有——没有这样的说法。

实际上,证词里说的是我接下来这张幻灯片会展示的内容。我在这儿看得不太清楚上面写的是什么,但它应该显示第6项,写着Clayton Manufactured Homes卖出了2,201套房屋;第7项写着房屋销售毛利的4%合计为983,000美元。

那我们看下一张幻灯片。我算了算,果然,如果你拿25乘以佣金——佣金是4%,你拿25乘以——然后除以房屋数量,得出的结果是11,170。

但是,宣誓证词里说的是毛利,而毛利和利润根本不是一回事。我不确定写这篇报道的人是否懂这一点。

所以我在下一页放了另外几家零售商的对比数据,比如,我放了梅西百货(Macy's)和塔吉特(Target)。

梅西百货的毛利率是40%,但税前利润率是8.5%,税后是5.4%。

毛利就是你——以梅西百货为例——他们买一张沙发之类的东西所付的钱,和他们卖出去所收的钱之间的差额。但他们还要支付销售人员工资、租金、水电费、广告费等等各种开支。

所以,把毛利和净利润混为一谈——你知道——任何懂会计的人都不会犯这种错误。

具体到我们这个案例,在下一页,我们的毛利率就是那位人士在宣誓证词里所说的,他用的词是“毛(gross)”,也就是20%。但写报道的人把它变成了利润率,而我们实际的利润率是3%。所以我想就这个具体问题把算法讲清楚。

还有一件事你们该看看——同样,我看不太清楚上面显示的是什么——但在每一家Clayton的零售门店,我们都有一块贷款方看板,上面清楚地列出了各家贷款机构愿意提供什么条件。

我们还有一张单页,我想应该也会展示出来,篇幅不到一整页,上面列出了所有可供选择的贷款机构。

在最上面——我正在找看能不能就在这儿找到——最上面基本上写着,你知道,要多比较几家贷款机构,你可以把申请材料发给这些机构中的任何一家。我们让客户在下面签字,上面没有任何小字条款。我在这儿看不清楚——它可能看起来像是小字——但其实就是一页纸,上面列了多家贷款机构。

有时候人们会去借款——比如圣安东尼奥有一家规模很大的信用合作社,当地银行规模也很大,另外如果买家愿意,我们自己也会给房屋买家提供贷款。

如果你买了外面展示的那套房子,我们会给你一份四五家贷款机构的名单,很可能包括你当地的银行,而你多半会选择条件最好的那份贷款。

所以,对于Clayton的贷款条款,我一点都不需要道歉。

我常收到一些人以各种方式投诉我们旗下子公司的信,我是说,有人打电话到公司,有人写信来。我可以说,过去三年里,我没有接到过一个——我们有30万笔贷款——我没有接到过任何一方就Clayton Home打来的投诉电话。

而且,我们Clayton——几乎在我们开展融资业务的每一个州都受到监管,而这几乎涵盖了所有的州。

过去三年里,我们接受了——我记得是91次州级检查,91次检查。

他们会来,查看我们的业务操作,确保这些操作符合法律规定。

在这91次检查中,我记得我们收到的最大一笔罚款是5,500美元,最大一笔集体退款约为110,000美元。

是的,还有——而且,你知道,这些不仅受到各州监管,还受到住房和城市发展部(HUD)以及各种机构的监管。

能办的时候,我们会尽量帮客户申请FHA贷款,因为那对他们来说是最好的贷款方式。

但是,正如我说过的,我们大多数借款人的FICO信用分数在620以下。确实每年大约有3%的人会失去房子。但也确实有97%的人能拥有一套住房,他们的平均月供本息略低于600美元,这足以负担一套配置齐全的两居室甚至三居室住宅。我邀请大家实地去看看。

依我看,Clayton的表现非常出色。

那篇文章谈到了30年期抵押贷款。四年半多以前,我就说过我们不会做30年期抵押贷款。所以我们没有,除了那些有FHA担保的贷款,这类贷款的利率当然非常低。

所以我没有什么可担心的——我为Clayton的管理层感到骄傲。我为这样一个事实感到骄傲:今年他们大概让3万人以非常低的成本住进了非常好的房子里。而这些人中的很大一部分,他们的贷款很可能会在20年内还清,届时他们拥有的这套房子,基本上算是真正划算的一笔买卖。

我马上会回答另一个问题——关于3G的问题——但先让查理说几句他想说的。

芒格:我对Clayton的贷款业务了解不多,但我确实知道,我们卖出的房屋数量非常庞大,而且我们在整个活动房屋市场中占据了很大的份额。

巴菲特:大约50%。

芒格:百分之五十。

这是一件很有建设性的事。就我个人而言,我一直想不明白,为什么活动房屋没有占据更大的市场份额。它是一种建造相当实用住房的高效方式。

部分原因在于,在资本主义制度下,那些成片建房的开发商变得非常高效。Clayton现在不也在做一些成片建房的业务了吗?

巴菲特:是的。

芒格:我想是的,没错。

所以,Clayton是经济中非常有生产力的一部分,但我们不可能让向买房的穷人放贷这件事对每个人都百分之百成功。如果止赎率是零,那我们这门生意就不算经营得当了——那意味着太多本该获得信贷的人反而没有得到。

巴菲特:是的。违约的主要原因是失业、死亡和离婚。而且,你知道,高价住房也会发生这种情况,但对那些生活更加拮据、离边缘更近的人来说,这种情况发生得更频繁。

但我不认为这是拒绝给他们提供住房的理由,尤其是考虑到这对这么多人来说结果都很好。

2008年的经济衰退——以及2009年——非常有意思,因为各种各样涉及价值几十万美元住房的证券化交易,其违约率是我们自己案例中违约率的许多许多倍。

逾期率也是类似的情况。我们目前的逾期率是3%。

而且,你知道,这——人们想住在那些房子里,我认为他们有权利这样做。

顺便说一句,几年前我们这里有两栋房子,我们分别叫它们“沃伦号”和“查理号”。

“查理号”先卖出去了,买家是刚才那部影片片尾字幕里出现的一位摄像师。你们可以去问问马特——马特·梅森(Matt Mason)——他对四五年前买的那套房子非常非常满意。

10. 为3G辩护,回应关于过度裁员的指责

巴菲特:第二个问题是关于3G的,我认为,无论是伯克希尔旗下的公司还是任何其他公司,你都找不到查理和我曾经说过这样的话——说一家公司应该雇用比实际需要更多的员工。

3G的那些人在打造卓越企业方面确实很成功。而且的确,他们收购的一些企业里,经营人手比实际需要的多了不少。有意思的是,在他们把人员精简到所需数量之后,这些公司的业绩都非常出色。

我是说,大家都看到汉堡王的增长大幅超过了它的主要竞争对手。大家也看到蒂姆·霍顿在第一季度交出了非常不错的数字。

我不知道有哪家公司会明文规定说我们要养比需要多得多的人。但相当多的公司最终就落到了这种境地,如果3G收购了这样一家公司,他们会相当迅速地——而且在遣散待遇上对员工很厚道——把人员数量降到实际所需的水平。

我也希望我们伯克希尔旗下的公司同样不会人浮于事。我们收购它们的时候通常也不会这样,因为我们找的都是那些管理得当的公司。

3G——如果他们发现100个人在做50个人就能做完的事,他们就会把人数削减到50个人。而我认为这其实适用于整个美国商界。查理?

芒格:那么,与把公司人员精简到合理数量相对的另一种做法,就是俄罗斯最终出现的那种情况。在那里,人人都有工作。结果就是有些工人说,“嗯,反正他们假装付我们工资,我们也假装在干活”,结果整个经济就彻底运转不下去了。我们当然希望岗位上配备恰当数量的人手。

巴菲特:这很有意思。在铁路行业——二战之后的铁路行业,大概是1947年前后——我记得当时铁路行业大约有160万从业人员,而那是个很糟糕的生意。用于各种改善的资本也捉襟见肘。

而现在从业人员不到20万。也就是说,从160万降到不到20万,运送的货物更多、运输距离更长,而且作业条件也安全得多。铁路行业的安全状况已经有了极大的改善。

如果有人认为用160万人来经营铁路会更好,那你就会得到一个糟糕透顶的铁路系统。你根本不可能拥有今天这样的铁路系统。

资本主义长期来看要求效率,我对3G的人所做的事情深表敬佩。

11. Van Tuyl会放弃汽车销售中的议价模式吗?

巴菲特:好,乔尼·布兰特?

乔纳森·布兰特:谢谢你,沃伦,让我——邀请我——参加这次50周年庆典。我有一个关于Van Tuyl的问题。

Van Tuyl是一家效益极佳的汽车经销商,自创立以来一直采用传统的议价模式,并且尤其成功地侧重于附加保险和金融产品这类利润丰厚的业务。

与此同时,至少有一些其他汽车经销商——包括CarMax和唐·弗洛(Don Flow)——已经采用,或者正在转向强调一口价、透明和低销售压力的模式。

鉴于监管环境在演变、消费者偏好也在变化,Van Tuyl最终是否需要适应这种新的销售方式,还是您认为传统的卖车方式在未来几十年内仍然可行?

如果市场需要一种新的销售方式,对于一种已经用某种方式成功经营了几十年的销售文化来说,转变为另一种方式有多难?

巴菲特:是的。如果确实需要改变,那就会去改变。至于最终会走向哪个方向,我也不知道答案。的确——人们一直在——这并不是什么新鲜事——以前也有人尝试过——尝试一口价制度,不议价、不讨价还价这一套。

我想有相当多的人是希望看到这种制度的,只是一旦真正实行起来,出于某种原因它似乎就会行不通。

很多生意里都存在议价——这一点总是让我感到吃惊。人们嘴上说不喜欢议价,但最终发生的还是议价。

所以Van Tuyl会顺应顾客的需求去调整。我们会看看这些尝试的结果如何。而且如果大势朝那个方向发展,Van Tuyl也跟着走,我认为完全不会有什么问题。

但如果五年或十年后这套制度基本还是老样子,我也不会感到意外。如果它变了,我也不会完全感到意外,但我没法预测结果会是怎样。

我能预测的是,Van Tuyl以及我们后续收购的汽车经销商,将会是伯克希尔非常重要的一部分,而且相对于我们投入这项业务的资本而言,我认为会相当有利可图。

查理?

芒格:嗯,我非常喜欢这笔收购,部分原因是我觉得我们还可以做很多类似的收购。我——

巴菲特:你觉得十年以后你买新车的时候,还会去议价吗?

芒格:在我这一辈子里,这件事一直顽固地拒绝改变,令人惊讶。

巴菲特:是啊。珠宝生意里也是这样。

我是说,有些商品——嗯,房地产里也是这样。我是说,假设有家房地产公司说,我们只接受不可议价的房源委托。

你觉得会怎样?——我不确定这在获取房源和客户方面会做得如何。

人们似乎就是想议价。如果他们听说一套房子标价20万,他们不会——除非是某种特殊情况——他们不会直接就照20万付款。他们会出价。

当人们面对大宗商品交易时——很多人——他们的天然倾向就是议价,尤其是如果他们认为议价本来就是这套体系内置的一部分时,就更是如此。

所以我不确定这会怎么变化,但不管走向哪个方向,我们都会做得不错。

12. 决定盈利可预测性的公司特质

巴菲特:好,现在我们请1号台的股东提问。

观众:你好,沃伦。你好,查理。很高兴能来到这里。这是我第一次来,能有机会提问真是太幸运了。

那么我的问题是:您能否列举至少五项公司特质,让您有信心预测它未来十年的盈利?您能否再以IBM为例,说明它是如何符合这些条件的?

巴菲特:查理,你的五项是什么?(笑)

芒格:我们买企业并没有一套一刀切的体系。每家公司都不一样,每个行业都不一样,而且我们也在不断学习。所以十年前我们的做法,希望现在已经做得更好了。但我们没法给你一个能帮到你的公式。

巴菲特:比如说,不论是看2009年我们当时看的BNSF铁路,还是看2014年的Van Tuyl,我们脑子里都会转过很多东西。而这些念头里,大多数都是会让我们止步不前、不再继续往下看的东西。

我是说——过滤条件是存在的。有很多东西,如果我们在一家公司身上看到了,包括也许是我们要打交道的对象是谁,都会让我们止步,不再往下一个层次深入。但不同的公司情况非常不同。

我们要找的是那种我们确实认为能够合理把握其五年或十年后大致会是什么样子的公司,而这确实会排除掉相当多的公司。但这并不是同样的——完全不是同样的五个问题。

当然,当我们收购一家企业、而卖方将继续为我们经营这家企业时,有一个非常重要的问题是:我们是否真的愿意与这个人成为合作伙伴,并且相信他们在不再拥有这家企业之后的表现,会和他们过去拥有这家企业时的表现一样。这一点会让相当多的交易告吹。

但我没法给你列出五项——我们没有这样一份五项清单。或者说,即便有,查理也一直瞒着没告诉我。(笑)

巴菲特:你还有什么想问的吗?

芒格:没有。

13. 芒格支持购买IBM股份

巴菲特:贝姬?

贝姬·奎克:这个问题是给查理的,来自约翰·贝勒(音)。

他说:“查理,你让沃伦戒掉了买烟蒂股的习惯。鉴于科技领域正在发生的重大创新,IBM是否就像1960年代的那些纺织厂一样?你有没有想劝沃伦不要买IBM?”

芒格:答案是没有。

我认为IBM是一家非常有意思的公司。它曾经完全主导了霍列瑞斯机器,也就是穿孔卡片计算机。后来当他们发明了电子计算机,它又主导了那个领域一段时间。

当一次技术变革到来时,能像IBM那次一样成功适应的情况是非常罕见的。

现在他们做个人电脑,结果好坏参半。不过——我认为IBM是一家非常靠得住的公司。

我们持有很多公司,它们都经历过暂时的挫折,或者曾经在某些方面比现在更强大。

IBM仍然是一家规模庞大的企业,我认为它仍然是一家非常令人钦佩的企业,而且我认为我们是以合理的价格买进的。

巴菲特:我们买它的时候,是二比零通过的表决。(笑)

芒格:是啊。

巴菲特:好了。(笑)

14. 我们为什么不“唱多”自己的投资

巴菲特:顺便说一句,有件事我一直觉得很有意思。

有人问我们关于我们持有的投资的问题,他们以为我们想唱多这些股票,你知道的,或者——

我们完全没有兴趣鼓励别人去买——我们所持有的那些投资标的。

我的意思是,我们反而更希望它们不涨,因为无论是我们自己,还是这家公司本身,将来都很可能还会继续买进这只股票。如果我们明年、后年、大后年都还要当买家,我们凭什么希望它现在涨呢?

但华尔街整体的心态是,如果你买了什么东西——即使你以后还打算继续买入,或者公司自己也在回购股票——大家似乎还是觉得,如果它第二天、下周或下个月就涨了,自己会更划算,这就是他们所说的“唱多自己的持仓”。

如果我们真要“唱多自己的持仓”,站在我们的立场,我们应该对我们持有的四大重仓股都说些悲观的话,因为这四家公司都在回购自己的股票,很显然,它们回购得越便宜,我们就越划算。但人们似乎没有意识到这一点。

查理,你知道这是为什么吗?

芒格:沃伦,要不是人们经常犯这种错误,我们也不会这么有钱。(笑声与掌声)

巴菲特:他总算跟我解释清楚了。好了。(笑)

15. 保险业务上“三次非同寻常的好运”

巴菲特:加里?

加里·兰塞姆:谢谢。

查理在他的信中谈到伯克希尔在保险业务上的成功,原话是:“成功之巨大,令人难以置信,我相信即使巴菲特带着他的聪明才智、恢复了年轻的体力,重新从一个小基数出发,他现在也未必能再造这样的成绩。”

你是否同意,今天你已经无法再重现那样的成功了?如果是这样,你认为当今保险行业存在哪些条件,会妨碍这种表现的重演?

巴菲特:嗯,我有过许许多多、数不清的运气,但在保险业务方面,我有三次非同寻常的好运。

第一次是,我20岁的时候,有一个周六,一位名叫洛里默·戴维森的人,愿意花四个小时的时间,陪一个他从未听说过的20岁小伙子,向他解释保险这门生意。

所以我在20岁的时候接受了一次教育,那是——我在美国任何一所商学院都不可能得到的教育。而那纯粹是运气。我是说,我当时恰好去了华盛顿。我根本不知道会遇到他。我也不知道他是否愿意跟我说话,结果他花了四个小时陪我。所以这件事只能算是走运,这种事再发生一次的概率,你自己想想吧。

1967年,我又走运了一次,杰克·林沃尔特这个人,每年大概有那么五分钟,会想把自己的公司卖掉,因为他会因为什么事情发火,比如来了一桩他不喜欢的理赔案之类的。我就跟我的朋友查理·海德说:“下次杰克心情对的时候,一定要把他约到我办公室来。”于是查理有一天真把他约来了,我们就买下了国民保障公司(National Indemnity)。

我们要是晚了——不要说晚一天,哪怕晚一个小时,我们都做不成那笔交易。你知道,那真是运气。

然后到了80年代中期,我又走了一次大运,一个周六,有个人走进办公室说:“我从没干过保险这一行,但也许我能帮上你的忙。”那个人就是阿吉特·贾因。你说,这得有多走运。

所以,如果你问我,我们将来还能不能再来一次这样的“三连中”,我会说,概率对我们非常不利。

但整件事情的关键在于,做生意就是要对随时出现的想法保持开放的心态,而保险这门生意恰好是我能理解的东西。我是说,那正好落在我的能力圈之内。

如果洛里默·戴维森当时跟我讲的是别的什么生意,你知道,那也没什么用。但恰好他讲的那些东西跟我产生了共鸣。他讲的内容我能听懂。杰克要出售国民保障公司的时候,我也能理解那到底是个什么样的公司。

这就是——人生中有太多的偶然,但只要你始终保持开放,让好的偶然有机会发生在你身上,并且尽量熬过那些坏的偶然,一些好事情终究会发生。也许不会发生在保险这个行业——你知道,可能会发生在别的领域——如果你今天才刚开始的话,很可能会发生在别的领域。

所以,不,我们不可能——你不能指望再发生三次那样的幸运事件,而且实际上一路走来还有更多这样的运气。

不过,你知道,我们——我想如果我们重新开始,我们会去找点别的事情做。查理,你怎么看?

芒格:是啊。我不认为我们还能取得那样的成功。

你知道,我们大多数时候是买下一些优秀的企业,然后精心培育它们。但再保险部门完全是在这里的奥马哈从零开始创立起来的,如今已经是一项庞大的业务。保险对我们来说,一直是个特例。

16. 伯克希尔的文化“根深蒂固”

巴菲特:好了。2号台?还请说一下你是从哪里来的?

观众:亲爱的沃伦,亲爱的查理。我是来自德国的劳伦斯,在我的祖国,你们二位被视为诚信正直的楷模。而伯克希尔,其企业文化正是它最重要的竞争优势。

因此我想问:在你们二位离开公司很久之后,我们作为外部投资者,该如何判断伯克希尔文化的状态呢?

巴菲特:嗯,我认为你带着质疑的态度去看待我和查理身后的这种文化,是合情合理的,但我认为你会——我不认为你应该感到意外,但我想你会对结果非常满意。

这种文化——我认为伯克希尔的文化,其根基之深,在世界上任何一家大公司里都算得上数一数二。

有意思的是,你来自德国,因为就在三四天前,我们刚和一位名叫路易斯夫人的德国女士完成了一笔交易。

她和她丈夫一手创办了一家公司[Detlev Louis Motorrad-Vertriebs GmbH]。35年来,他们倾尽心血打造这家经营摩托车零售的公司,与摩托车车主打交道,用心经营着这门生意。

她丈夫几年前去世了。而德国的路易斯夫人——这件事说来还挺曲折——她想把公司卖给伯克希尔·哈撒韦。要知道,这在30年或40年前是不可能发生的事。

所以说,拥有一种定义清晰、根植深厚、渗透到母公司和各家子公司的文化,对伯克希尔来说至关重要。这一点甚至体现在我们的股东身上。

要知道,当97%的股东投票表示我们不想要分红的时候,我认为世界上再没有第二家这样的公司了。

所以我们的董事们也认同这一点,而且,同样地,我们的行为始终如一。我们没有那种为了每年露面四次就能拿到二三十万美元而喜欢当董事的一群人,我们的董事把这份工作看作一种难得的受托管理机会,他们希望自己的持股——也确实做到了——是通过在市场上买入股票获得的,跟你们完全一样。

所以我们——我们尽一切可能,让这种文化清晰而明确,多年来它被极大地强化了。加入我们的人相信这种文化;不认同我们的人则不相信它,所以这是一种自我强化的过程。

我认为这种文化几乎可以肯定会延续下去,并且会变得更加牢固,因为一旦查理和我不在了,就会更加清楚地表明,这不是靠个人魅力维系的,而是已经被制度化了——没有人会怀疑它会真正延续几十年、几十年、再几十年。

查理?

芒格:嗯,正如我在年报里说的,我认为我们不在之后,伯克希尔会做得很好。事实上,从美元金额上看,它会好得多。但是从百分比增速上看,它永远也达不到我们早年那样的速度了,这也没什么关系。人生中比伯克希尔坐拥这么多资产、只是增速慢一点更糟糕的悲剧多得是。

巴菲特:你倒是说一个来听听。(笑)

芒格:沃伦和我倒是有一个,离得不远了。

巴菲特:好吧。是,是。(笑)

好了。安德鲁?

我得说,文化在伯克希尔就是一切。如果你碰上一种糟糕的企业文化——你看,所罗门那件事刚才就在屏幕上放过——想把所罗门变成伯克希尔那样,会很难。我不认为我们能做到,是吧,查理。

芒格:我不认为华尔街上有谁做到过。

巴菲特:是啊。那完全是另一个世界。

但这并不意味着伯克希尔是个修道院,绝非如此,但这确实意味着——我可以向你保证,查理和我,还有我们的很多很多经理人,包括把这次会议筹办起来的凯莉·索瓦,他们更在意为伯克希尔把事情做好,而不是自己能从中得到什么。

这样,能和这样的人共事,真是件让人愉快的事。

17. 关于糖的健康担忧不会阻挡可口可乐的增长

巴菲特:安德鲁?

安德鲁·罗斯·索尔金:好的,沃伦。这个问题来自纽约州纽约市的西蒙娜·华莱士(音)。

她写道:“过去50年里,我们伯克希尔的股东实际上一直在‘做多’含糖消费,无论是通过直接持有的公司,比如喜诗糖果、Dairy Queen、投资亨氏,还是通过公开交易的股票投资,比如今天的可口可乐。

“然而,随着科学研究不断取得进展,我们整个社会也越来越清楚地认识到,摄入更多糖分所带来的真实代价,体现为不断攀升的医疗保健成本。

“我们正看到这种对糖分影响的认识正在改变消费者行为。碳酸软饮料的销量正在下滑,而那些聚焦于超市中间货架产品的消费包装品公司,正为实现有机增长而苦苦挣扎。

“我们是否——我们是否已经到达了一个拐点,人们对糖分摄入的看法正在发生根本转变?您认为可口可乐的护城河,以及亨氏或卡夫可能拥有的护城河,是否正在收窄?如果不是,需要出现什么样的消息,才能让您相信情况确实如此?”

巴菲特:嗯,我认为它的护城河极其宽阔,但我也认为,你描述的这些趋势确实正在发生。

不过,要知道,今天全世界将消费掉19亿份8盎司装的可口可乐产品——不是说都是可口可乐这一款,而是可口可乐旗下的各种产品。

我不认为你会看到什么翻天覆地的变化,我认为所有食品饮料公司都会随着时间推移,根据消费者表达出来的偏好去做调整。

没有哪家公司能靠无视消费者而做得好的。

但我预测,20年后,可口可乐的销量会比现在更多,会有更多的人喝更多箱的可口可乐产品,多出不少。

早在1930年代末,《财富》杂志就曾刊登过一篇文章,说可口可乐的增长已经到头了。

而我们在1988年买入可口可乐股票的时候,你知道,人们对这款产品的增长前景也并不那么热衷。

我坐在这里,可以告诉你,过去30年里,我摄入的全部热量中有四分之一来自可口可乐。(笑)

这可不是夸张。我身上有四分之一是可口可乐做的。我也说不准是哪四分之一。

不过——你知道,我并不认为这真有什么好选择的。我觉得,对自己正在做的事感到快乐,这一点很值得说道说道。

如果我这一辈子一直吃西兰花和抱子甘蓝之类的东西,我想我活不了这么久。你知道,我——(笑)

每次吃饭我都会觉得,这简直像要去坐牢一样。(笑)

不。我想——我想——查理?(笑)

查理今年91岁了,他的生活习惯跟我的也差不了多少。稍微好一点,但是——

芒格:这一点毫无疑问。依我看,糖是一种极其有益的物质。它能防止动脉过早软化。(笑)

而我看这件事的方式是,如果我早点死,那不过是免去了几个月在养老院里流口水的日子。(笑)

巴菲特:查理和我,几乎每一顿饭都吃得很享受——除了我小时候在外祖父家吃饭,他非逼我吃那些讨厌的绿色蔬菜。

当然,人们的口味偏好会有一些变化,不过这个行业里有些东西经久不衰,这一点相当了不起。

我们——伯克希尔·哈撒韦——我记得,大约从1981年前后到1984年通用食品被菲利普·莫里斯收购之前,我们一直是它的最大股东。

你知道,那是30多年前的事了,可那些同样的品牌——它们先是归了菲利普·莫里斯,后来被分拆出来成为卡夫,卡夫又被一分为二。但现在,我们将要拥有这些品牌,它们都是了不起的品牌。

亨氏——亨氏可以追溯到1869年。番茄酱是稍晚一点才推出的。实际上,他们当年还破产过一次,因为当时押注的是辣根酱之类的产品。

但番茄酱是在19世纪70年代推出的。可口可乐则要追溯到1886年。可以很有把握地说,非常多的人会一直喜欢同样的东西。

当我把喝可口可乐,和在全食超市(Whole Foods)里有人卖给我的东西相比——(笑)

我不知道——反正我在全食超市没看到人们脸上有笑容。(笑声和掌声)

所以,安德鲁,我喜欢我们正在收购的这些品牌。

18. 巴菲特为何看好本地汽车经销商

巴菲特:好。格雷格·沃伦?

格雷格里·沃伦:谢谢你,沃伦。我想接着乔纳森关于范图伊尔集团(Van Tuyl Group)的问题再补充一下。

这笔交易最吸引你的地方是什么?是这个高度分散的行业存在整合的潜力,能让你把一部分过剩资本投入进去,还是汽车经销商这个环节在整条汽车产业链中独特的定位——它不仅涉及汽车销售,还涉及融资、保险、零部件和服务?

我知道查理刚才说他希望多做几笔这样的交易,但从长远看,你觉得更大的回报会来自哪里?是不断收购整合汽车经销商,还是充分利用全方位服务模式所固有的优势?

巴菲特:嗯,据我所知,拥有大量经销店本身并没有多大的规模优势。但把经销店经营好,是一门非常好的生意。它是一门本地生意。

所以我不认为——这个国家有17,000家经销商,如果你让这里的奥马哈人说出几个经销商的名字,他们会说出一堆本地名字。

我也不认为,拥有一千家经销店,相比拥有一百家,甚至只拥有一家非常出色的经销店,利润率会因此明显扩大。

所以我希望我们会继续收购更多的经销店,但这会基于本地的具体情况来决定。

我们不打算涉足经销商的金融业务——在这方面我们带不来什么价值。

富国银行的[首席执行官]约翰·斯顿夫今天也在场。我想他们是美国最大的汽车金融公司。他们在资金成本上比伯克希尔更有优势。

伯克希尔能以较低的价格借到钱,但我记不清约翰上个季度的负债成本是12个基点左右,还是别的数字了。总之,我们没法像银行那样以那么低的成本筹到资金,而银行才是这类贷款的天然放贷方,所以我们不会去做金融业务。

我们会继续物色经销店,也许是成组的经销商。这不会给我们带来对制造商的议价优势。我们希望能把这些本地业务经营得非常好,让买车的人把它们看作是本地生意,而不是某个庞大集团的一部分。

所以,我想你们会看到我们收购更多,但我不认为你们会看到我们把利润率提高到以往水平之上,除非是在我们能把某家本地经销店经营得更好的那些情况下。

查理?

芒格:是的。而且范图伊尔有一套任人唯贤的制度,让合适的人掌权,并拥有一部分所有权。

这让我想起很多基维特公司(Kiewit Company)的情况——那也是一家奥马哈的公司,伯克希尔的总部就是租用它的物业。范图伊尔和基维特可以说是近亲。它们都是非常成功的企业文化,我觉得它们都拥有一种很好的优势。在范图伊尔,合适的人正在兴旺发展。

19. 在伯克希尔建立文化与价值观

巴菲特:好。9号站?麻烦请先说明你来自哪里。

哦,抱歉,是3号站。你是9号提问者。我道歉。

观众:接受你的道歉。(笑)

巴菲特:你要是不接受,我们就把你的麦克风关掉了。(笑)

观众:有道理。

我叫斯图尔特·凯,来自康涅狄格州斯坦福德。

我想接着刚才有人问到的关于伯克希尔·哈撒韦文化与治理的问题继续追问,因为我目前正在参与创建一家名为Matarin资本管理公司(Matarin Capital Management)的公司,已经做到第五年了,我们经常讨论价值观和文化的问题。

所以我想请你给我一些建议——45年前你在构建伯克希尔·哈撒韦的文化和价值观时,考虑过哪些特质?

巴菲特:嗯,我认为文化必须自上而下地建立,它必须保持一致,必须体现在书面沟通中,必须——你知道,必须身体力行地去实践,遵守时要给予奖励,违背时要给予惩罚。

而且,要真正让文化变得牢固,需要非常非常长的时间。

显然,如果你继承的本来就是一种你喜欢的文化,那做起来会容易得多;而且我觉得,在规模较小的公司里做这件事也会容易一些。

我能想到这个国家里许多——非常大的公司,我不认为,即便查理和我在那些公司里待上十年,也能有多大作为。

所以——你知道,这是一件积沙成塔的事情。而人们——就像你的孩子,他们看的是你做了什么,而不是你说了什么,企业里也是同样的道理,人们看到上级如何行事,就会朝那个方向靠拢。

他们不会全都朝那个方向走。我们现在有34万人为伯克希尔工作,我可以向你保证,其中必定有那么一些人——也许十几个,也许50个,也许100个——今天正在做一些他们不该做的事情。

而我们要做的是,一旦发现问题,就必须采取行动。

比如说,五年前,我就不喜欢克莱顿(Clayton)发放30年期抵押贷款。我说,“我们不会发放30年期抵押贷款,除非有政府担保。”

还有,当我们收购柯比(Kirby)的时候,公司有一些我们不喜欢的销售做法,尤其是针对老年人的做法,我们特别不喜欢。所以我们推出了一项“黄金年龄”政策:如果你超过65岁,买了一台柯比吸尘器,无论出于什么原因不满意,在购买后一年之内,你都可以把它寄回来,拿回全部的钱。而且我鼓励大家,如果在这类事情上遇到任何问题,都可以写信给我。

所以这需要花很多时间,而且你——你知道,在GEICO,我们将要——你知道,我们将要处理成百上千万的理赔案件。而且我可以向你保证,当两个人发生车祸时,他们不会百分之百都同意错在谁身上,所以他们可能会离开,并且不满一段时间。

但我们一直在努力,试着以对方立场互换的方式对待别人。这一直是查理在我们所有活动中的建议,我们也一直努力遵循这一点。我们当然远远做不到完美,但如果你不断努力,确实会有效果。

查理?

芒格:是的。我认为我们做得最好的一件事,就是我们始终对自己已经知道的东西感到不满足,我们总是想知道更多。而伯克希尔——如果沃伦和我一直停留在原地,尤其是沃伦——那会是一个——

巴菲特:我想那样做,明白。

芒格:那会是个糟糕的地方。正是我们不断学习的东西让这一切奏效,而且我不认为那会停止。

20. 任何雇有经济学家的公司都“多雇了一个员工”

巴菲特:卡罗尔?

卡罗尔·卢米斯:这个问题来自莫娜·迪安(音)。它涉及你过去讨论过的关于股票市场总体水平的两个指标,沃伦。

第一个是总市值相对于美国GNP的百分比,你曾说这可能是判断任何特定时刻估值水平的最佳单一指标。

这个指标目前大约是125%。也就是总市值与美国GNP之比,这大约就是1999年沃伦谈到这个话题时的水平,那时正是——就在——泡沫破裂前不久。

第二个指标,你在1999年一次著名的演讲中提到过,后来那次演讲变成了《财富》杂志的一篇文章,就是企业利润——是企业利润——占GNP的百分比。

你当时说过,这个数字在很长一段时间里——我记得是1951年到1999年——一直在4%到6.5%之间波动。

而截至上周五,根据圣路易斯联邦储备银行网站的数据,这个数字大约是10.5%。这远远高于你之前提到的那个区间。

这两个指标中,无论是其中一个还是两者一起,目前的水平是否值得普通投资大众担忧?

巴菲特:是的。嗯——第二个数字,也就是利润占GDP的百分比,可能会让社会其他方面感到担忧,因为它表明美国企业近年来表现得非常出色。

而且我知道有人说这——由于美国的税率和其他一系列因素——处境有多么不利,但事实是,美国企业已经取得了令人难以置信的繁荣。

而第一个比较受到一个事实的很大影响,那就是我们生活在一个利率环境中,这种环境是查理和我在不太多年前几乎认为不可能出现的。

而且,很明显,如果政府债券收益率是1%,利润的价值就要比政府债券收益率是5%时高得多。

所以这又回到了——你知道,查理在那部电影里谈到了替代选项和机会成本。对很多人来说,机会成本就是持有一大堆几乎不付什么利息的债券,或者持有从历史角度看价格相当高的股票,但这些股票在历史上从来没有在这样的利率水平下卖到这么高的价格。

所以我不会——我会看这些数字,但我也会在这样一个背景下看待它们:我们生活在一个利率低得令人难以置信的世界里,问题是这种状况会持续多久。会不会像日本那样一个十年接一个十年地持续下去,还是我们会回到我们曾经认为正常的利率水平?

如果我们回到所谓正常的利率水平,那么按现在这些价格,股票会显得相当高。如果我们继续保持这样的利率水平,股票会显得非常便宜。现在我已经把答案告诉你了,你可以自己挑选。(笑)

查理?

芒格:嗯,既然我们都没能预测出已经发生的事情,以及现在存在的状况,为什么还会有人问我们对未来的预测呢?(笑)

巴菲特:是的,是的。我们——顺便说一句,我可以向你保证的一件事是,查理和我,就我所知,或者说就我的记忆而言,我想不起我们曾经因为宏观因素而做出或放弃过一笔收购——你知道,我们谈论交易是在它们出现的时候,但不管是喜诗糖果,还是其他任何交易,包括我们在整体经济状况非常糟糕的时候买下的伯灵顿北方公司。

但我们不会——这根本不会成为一个议题,因为我们不——我们知道我们不知道未来12个月、24个月、30个月会是什么样子——我们知道我们不知道那会是什么情形。但如果我们买一家企业是打算持有一百年,这其实没什么区别。

我们必须做的,是弄清楚这家企业在长期内的平均盈利能力可能是多少,以及它的竞争护城河有多强,诸如此类的问题。

所以,人们很难相信这一点。他们觉得我们只是嘴上这么说。我们认为任何一家雇有经济学家的公司,肯定都多雇了一个员工。(笑)

查理?你能想到什么我还没说过的刻薄话吗?(笑)

芒格:嗯,那句话很难被超越了。(笑)

巴菲特:我知道。好吧。(笑)

21. 新的原油铁路运输安全规定对BNSF的影响

巴菲特:好的。乔纳森?

乔纳森·布兰特:关于应该如何改善原油铁路运输基础设施的安全性,已经有大量文章讨论过这个问题。就在这周和上个月,联邦监管机构都出台了新的标准。这些新标准包括更厚的罐体、更好的防火保护、电控气动刹车,以及在人口更密集地区设置限速,以降低在居民聚居区附近脱轨的可能性。

铁路协会抱怨这些刹车成本太高,而另一些人则抱怨他们认为更换旧罐车的时间表过长。

考虑到罐车行业在制造和改造能力上的限制,以及限速对整个铁路网运行速度的影响,你认为这些新规则在效率和安全之间取得了恰当的平衡吗?

对伯克希尔来说,这些新规则会对马蒙公司旗下的联合罐车子公司以及BNSF铁路公司的运营产生什么影响?

你能否也给我们介绍一下BNSF计划购买最多5,000辆自有石油罐车——石油油罐车——的最新情况?这是对行业历来做法的一种背离,是什么促成了这一决定?

巴菲特:是的。嗯,你已经把我要问的所有问题都问了。

但我认为那些规则才刚刚出台,是什么时候,两天前吧?是的。而且有300页。虽然我跟这次会议的关系不大,跟其他事情也一样,我还没读那些规则,不过我跟马特·罗斯,还有弗兰克·普塔克——他负责我们那家制造和租赁罐车的公司——都简单聊过。

你知道,我们的利益——实际上,我们铁路公司的利益和我们罐车制造租赁业务的利益,在某些方面可能会有分歧。

很明显,我们有利益——整个国家也有利益——去开发更安全的车辆,而且我们发现,有些我们原以为安全的车辆,结果证明并没有我们最初想的那么安全。

我们运输的最危险的一类货物,当然是——作为一家公共承运商,我们必须运输氯气,必须运输氨,这是我们被要求承运的。我们宁愿不运。

这个国家有一些危险产品必须被运输,而通过铁路运输它们,比用卡车或管道运输更合理,其中有些我们宁愿不运,但我们还是运了。

我想说的是——可能每个人都会对这些规则感到有些不满,但是——你知道,这归——归华盛顿和政府来决定,用什么样的规则来运输那些可能具有危险性的东西。

用管道运输有它的问题。用铁路运输也有它的问题。

而且这些年来,铁路的安全性已经有了极大的提升。我们的安全数据——伯灵顿北方在安全方面是行业领先的——而且这个安全数据一年比一年好。

而且——但你还是——但你总会遇到脱轨事故,你最好用非常安全的车厢来装运,没有什么是完美的。

查理?

芒格:是的。像伯灵顿北方、埃克森美孚、雪佛龙这样的大公司、成功的公司,都有大量的工程师,而且长期以来一直努力做到比行业平均水平安全得多,也非常清楚该怎么做。这一切都不会改变。

如果你拥有这些大公司,却不以极大的关注去经营安全问题,那你简直是疯了。我们没疯,经营伯灵顿北方的那些人也没疯。安全会持续改善,而且理应如此。

巴菲特:是的。而且一直在持续改善,但是——

芒格:是的。

巴菲特:但也出现了新问题。比如说,事实证明巴肯原油比大多数原油都要挥发性强得多——

芒格:那其实不算真正的原油,是凝析油。我是说,把它叫做原油几乎是叫错了名字。它挥发性更强。

巴菲特:是的。

我可以告诉你们——我可能明年会在报告里写到这个——伯灵顿北方在各大铁路公司中拥有最好的安全记录。而伯克希尔哈撒韦能源公司的安全记录,就公用事业公司而言,也是非同寻常的。我们收购的每一家新公用事业公司,安全统计数据在格雷格·阿贝尔接手之后都变得好得多。

芒格:在他们收购了奥马哈那条管道之后——那条管道之前管理不善,安全问题被不当地忽视——我们看着那些人,那些伯克希尔的员工,夜以继日地努力改善安全状况。他们不想再发生管道爆炸事故。

巴菲特:是的。我们从40多家里垫底,一路——我想是——升到了第二或第一。如果我们是第二,那是因为我们另一条管道排第一。(笑)

22.“幸运地”没上过商学院

巴菲特:好,4号站?

观众:您好,芒格先生和巴菲特先生。我是来自马萨诸塞州黑弗里尔的尼拉夫·帕特尔。

对于那些想和有影响力的人建立联系、但又没有顶尖商学院校友网络可用的人,你们会给出什么建议?

芒格:这个让我来回答。我认为你应该尽力做到最好——(笑)

——用手头拿到的这副牌打好这一局。

巴菲特:查理在这个问题上非常“旧约”式。(笑)

他连《创世记》都没读过多少。(笑)

他的问题是不是说他因为——而没有太多人脉?

芒格:呃,他是想让你帮他——

巴菲特:——搭上——

芒格:——搭上——在没有商学院训练的情况下也能做得好。我从来没受过任何商学院训练,你为什么要有呢?(笑)

巴菲特:而且说实话,我要说商学院的训练,尤其是在投资方面,大约在20年前反而是一种障碍,因为当时他们在宣扬有效市场理论,本质上是告诉你,去弄清楚一家公司到底值多少钱是没用的,因为市场已经给出了完全正确的价格。想象一下,你花个三、四万美元一年,就是去听这个。(笑)

芒格:你能避开你所避开的那么多东西,真是非常幸运。(笑)

巴菲特:查理,说到这个,你觉得你受的法学院训练怎么样?(笑)

芒格:呃,我有个女婿最近跟我解释了现代这种利润至上的法学院——法律事务所——是怎么运作的。他说这就像一场吃派比赛,如果你赢了,你就能吃到更多的派。(笑)

23. 铁路事故、保险与BNSF

巴菲特:好,贝姬,你来。

贝姬·奎克:这个问题是接着乔纳森·布兰特刚才那个问题问的,不过这样接下去也挺合适。

这是俄克拉何马州塔尔萨的马克·布莱克利提的问题,他说伯克希尔和BNSF面临的一个风险似乎是发生重大铁路事故。

“看起来最近很多事故都发生在农村地区。但如果是最坏情形,比如发生在更为城市化的地区,或者类似BP那样的事故,会对BNSF和伯克希尔哈撒韦造成怎样的影响?公司对这类损失是否有保险或有其他保障?”

巴菲特:我们的保险——再保险——部门实际上曾找过四大铁路公司,提供非常高额度的保险。我想我们——这是凭记忆说的,可能有些出入,但我想我们提供的额度大概是50亿或60亿美元的超额部分——或者铁路公司自留的部分大概是15亿美元左右。

所以我们——这一点毫无疑问。如果碰上极端不利的情况,你知道,一列装满氨或氯之类东西的火车,正好经过某个糟糕的城市地区,这种可能性始终是存在的。

这种事有可能发生——你知道,就像飞机也会失事一样。有些事情发生的概率非常小。

但如果我们的火车一年又一年地行驶数百万英里,总会出事的,就像其他各种可能发生事故的方式一样。

所以你要尽量把风险降到最低。你显然——在城市地区会让火车开得更慢。他们已经对原油运输实行了这一规定。我记得他们已经把在10万人口以上城镇内的时速降到了35英里,这是上限。

所以你一直在努力做得更安全;但你永远不可能做到绝对安全。

我们没有——伯灵顿北方有一些保险,但伯克希尔本身不需要保险。你知道,我们有能力承担任何一笔可能出现的损失。所以实际上,我们更可能是那个提供这类保险的一方,我们也确实提供过这种保险,但铁路行业不喜欢我们的费率,这可以理解,所以他们没有买。但这不代表他们将来不会买。

我还得补充一件事,刚才回答乔纳森的时候忘了说。我不认为我们会去买那5000节铁路车厢。我想——这我不能百分之百确定,但你知道,在改装方面接下来会有很多事情要做。

我们的马蒙公司实际上已经启用了一处新设施,一旦我们知道改装的具体要求,这处设施就会全力运转——我相信我们会三班倒地进行车厢改装,可能是改装我们自己的车厢,也可能是别人的。我们也会造新车厢。整个行业一直在等着看具体要求出来之后再行动。

2015年第一季度,几乎没有订购任何罐车。虽然有积压的订单,但——没有新订购罐车,因为我们需要先看清监管规定是什么。

但我们在改装以及生产新油罐车方面会非常积极。不过我认为我们不会——从历史上看,铁路公司实际上从来没有真正拥有过油罐车,这可以追溯到洛克菲勒时代。

我认为,目前这种由油罐车出租方(比如我们所拥有的这家)持有车辆的方式,未来会继续下去,而不是由铁路公司自己持有。

24. 为什么要在保险子公司之间调动资产?

沃伦·巴菲特:好的。加里?

加里·兰森:我有一个关于保险公司内部关联交易的问题。

过去几年里,你们做了不少这类交易,包括把GEICO 50%的业务分保给National Indemnity。

你们对MedPro和GUARD也做过类似的事。你们还把一些公司——或者说子公司——比如Clayton Homes,从GEICO旗下移到了控股公司层面。

这看起来比平常要活跃得多,我想问的是,这些调动的主要目的是什么,它可能给你们带来什么样的财务灵活性,为什么是现在做这些?

沃伦·巴菲特:是的。嗯,在伯克希尔,很多事情的“为什么是现在”这个问题的答案,其实就是——我们只是刚好现在才腾出手来做而已。

保险公司里那一大块资本,集中在National Indemnity。所以我们通过这些所谓的“分保安排”,把在GEICO、MedPro或其他公司产生的保费规模,转移到了母公司层面,因为那里——你懂的——那里的资本是一层又一层、多得不能再多,这样做能让事情简单一些。

这样做能让把所有资金都投出去这件事变得简单一点,因为你只需要盯着一两个主要的“口袋”,而不是要盯着50个甚至75个“口袋”。

在保单赔付的确定性方面,其实并没有任何实质性的变化。

这确实让日子好过了一点点——把大部分——大部分资金集中在National Indemnity,管理起来会更方便一些。

所以这里面并没有什么高明的算计。我们在GEICO Corp(也就是GEICO本身的控股公司)名下积累了几家公司,后来觉得大概应该把它们提升到母公司这一级,于是就这么做了。

但我们总体的做法就是,让每个地方的资本都充裕到没人能想象出我们会需要用到那么多。这样做的结果,很可能就是资金会越来越多地集中到National Indemnity。

25.“50年后美元仍将是世界储备货币”

沃伦·巴菲特:好的。5号台。

观众:早上好,沃伦。早上好,查理。我叫大卫·托列夫森(音),来自明尼苏达州明尼阿波利斯。

目前,美国并不是亚洲基础设施投资银行(AIIB)的意向创始成员国,而许多欧洲国家都是。AIIB目前规模还比较小,但如果这是未来50年一个持续趋势的一部分,这会对美国跨国公司产生什么样的影响?谢谢。

沃伦·巴菲特:嗯,这个话题我可以说是一无所知,所以还是希望查理知道点什么吧。(笑)

查理·芒格:我知道的比你还少。(笑)

沃伦·巴菲特:对于你的问题,我实在很抱歉,不过说实话,如果我们开始谈这个话题,那就是在瞎扯了。

查理·芒格:是啊。

沃伦·巴菲特:你还有第二个问题吗?(笑)

观众:那我随口问一下,美元作为储备货币的地位怎么样?在未来的50年里,你们对我们可能失去这个地位有什么担忧或看法吗——我知道我们现在处境还不错?

沃伦·巴菲特:我认为50年后美元仍将是世界储备货币,而且我认为这一点的可能性非常高。当然没有什么是百分之百确定的,但我愿意在这件事上押上一大笔钱。

查理?

查理·芒格:嗯,在这个问题上我有点自己的感受。比起很多人,我大概更担心大量印钱然后把钱花出去这件事。有些时候你确实不得不这么做,我相信,而我们刚刚就经历了这么一次。

但比起我们像直升机撒钱那样到处乱撒,我更愿意看到我们印出来的钱是被用在改善基础设施上。(掌声)

沃伦·巴菲特:那你觉得,如果我们继续这样像直升机撒钱一样撒下去,会发生什么?

查理·芒格:我认为这件事总是比经济学界所认为的要危险得多。

26. 使用伯克希尔·哈撒韦名号的子公司

沃伦·巴菲特:好的。接下来我们请安德鲁提问。

安德鲁·罗斯·索金:这个问题来自一位本地股东,马克斯·鲁道夫,他写道:

“最近,有几家子公司改名,名字里加上了Berkshire或BH字样,而巴菲特先生此前一直避免这样做,我想至少部分原因是这会增加声誉风险,万一出了什么问题的话。

“你能否谈谈你是如何决定哪些子公司可以更换品牌名的,并谈谈这些风险,鉴于Clayton、NetJets等公司今年都收到了负面报道?”

随附这个问题的,还有芝加哥的史蒂夫·莱德(音)问道:“Fruit of the Loom会不会改名叫Berkshire Undergarments(伯克希尔内衣)?”(笑)

沃伦·巴菲特:嗯,如果真是这样,我们可不会为这个点子付他版税。(笑)

我们确实成立了一家Berkshire Hathaway HomeService(伯克希尔·哈撒韦家居服务),这是一项特许经营业务。

几年前,我们买下了Prudential特许经营业务三分之二的股份,并且签了一份合同,在再过几年后,我们可以——我们会——买下剩下的三分之一。

所以随着时间推移,我们迟早会失去使用Prudential名号的权利。格雷格·阿贝尔当时问我能不能使用Berkshire Hathaway这个名号,我告诉他可以用,但如果我开始听到有任何滥用这个名号的情况,我们就会收回,而这或许也能成为一个有用的手段,来确保大家按我们期望的方式行事。到目前为止,这个办法效果不错。

我们从来没想过要把Berkshire Hathaway打造成一个家喻户晓的名字,觉得这样能创造额外的价值,但我们当时确实打算重新命名一家规模很大的特许经营业务。

而且,就像我说的,只要这个名字不被滥用,那就没问题。还有Van Tuyl汽车业务——我们把它命名为Berkshire Hathaway Automotive Group(伯克希尔·哈撒韦汽车集团)。

部分经销商将有权把这个名字用作附加标语,另一些则不行。而且,同样地,如果出现相关问题,我们会做出改变。

但从某种意义上说,这并不是坏事。如果将来会出问题,我倒宁愿早点听到。如果我是因为它挂着“Berkshire Hathaway”这个名字而听说出了问题,那也许意味着我能比不这样的话更快地发现并处理它们。

我们没有——我们有——我们有相当多的公司,在信笺抬头下面之类的地方会写上“伯克希尔·哈撒韦旗下公司”,这样也挺好。

但我们没有——我们并不打算把它变成什么巨大的资产,用这种方式给一堆产品贴牌。

查理?

芒格:我们要是想拿伯克希尔·哈撒韦牌花生脆糖取代喜诗糖果,那就疯了。那些老品牌名字值很多钱。

27. 中美能源拥抱风能

巴菲特:好。格雷格?

格雷戈里·沃伦:这个问题是关于能源业务的。

在去年的股东大会上,我们简单谈到了分布式发电的话题,也就是在用电点用可再生和不可再生能源小规模发电的方式。过去几年里,随着太阳能、风能等可再生能源的增长,这方面的发展越来越多。

不过到目前为止,对于自行发电的用户来说,储存这些电能一直很困难,即便不是成本上不可行的话。

现在埃隆·马斯克本周也加入了这场竞争,提出了他的家用电池想法,用于他新的特斯拉能源计划,这可能会为更大规模的系统铺路。要知道,颠覆性技术有时会打乱一个行业的商业模式和竞争地位,那么您认为,分布式发电要多久才会对你们的公用事业业务构成实质性威胁,尤其是如果电力能在终端用户的营业场所或家中更容易地储存起来的话?

巴菲特:嗯,你说到点子上了,储存是关键。查理对储能的关注比我多一些,也许我该让格雷格·阿贝尔来谈谈这个。

但显然,分布式能源是我们非常关注的一件事。

最好的防御手段之一——可能是最好的——就是拥有非常低成本的能源,中美能源在这方面做得非常出色。而在我们的服务区域里,采用太阳能的人的比例微乎其微,而且会一直保持这样。

但储能方面的巨大进步会在很多方面带来改变。查理,你对此怎么看?

芒格:嗯,显然,我们会使用更多的可再生能源,因为化石燃料不会永远用下去。而且很明显,在这方面的发展上,伯克希尔非常积极,位置也非常好。

你知道,我在这一带长大,能看到伯克希尔在爱荷华州的公用事业公司有20%的电力来自风能,我认为这是一件了不起的壮举。

当然,在爱荷华这样多风的地方,从风能中获得大量电力是非常理想的,农民们也喜欢这份额外的收入。而且,当然,我们的储能技术会越来越好,这项技术也一直在进步。

这——这不是威胁,这是对人类的巨大福祉,我认为这对伯克希尔也将是巨大的好处。一切都在朝着有利于我们的方向发展。

我很喜欢在这样一个时代拥有中美能源——储能越来越多,风能越来越多,太阳能越来越多,电网也越来越完善。

而且我觉得我们真是太幸运了。如果化石燃料枯竭了,而我们又没有太阳能这种间接利用太阳的方式,那我们该怎么办?

当然,储能会越来越多。当然,公用事业行业也会出现一些混乱,但我认为,机会会比混乱更多。

巴菲特:就在上周,我们宣布了两个不同的项目——我们已经是这个领域的领头羊了——我们又宣布了两个不同的项目。

一个在内布拉斯加州——我记得是400兆瓦,在内布拉斯加。这将是我们在那里第一次建风电场。

然后,就在这几天,我们刚刚获批了,我记得是价值十五亿美元左右的、在爱荷华州更多的风电项目。

我记得查理刚才提到20%,但如果格雷格·阿贝尔能拿一下话筒的话,我想现在这个比例已经远不止这个数了。这是个不断变化的数字,所以我可能没有及时把最新数据告诉查理。

格雷格,你能不能给大家更新一下,等目前的这些项目完工后,我们在爱荷华州的占比会是多少,另外,内华达州以及类似的几个地方情况如何?格雷格?

格雷格·阿贝尔:我很乐意来更新一下情况。其实,正如刚才提到的,我们宣布了在爱荷华州的第十个项目。这样一来,过去十年间,我们在该州建成的风电项目就超过了4,000兆瓦。

到2016年底,我们提供给客户的能源中,将有58%——大约58%——来自风能。

接着,如果你们继续——谢谢。(掌声)

接下来,如果你们再看看我们其他的公用事业公司和非受监管业务——沃伦,你过去也提到过这一点——我们目前在各个公用事业公司中,已经承诺投入超过180亿美元用于可再生能源资产。

再看看内华达能源公司,也就是我们在内华达州的公用事业公司,比如说,我们已经承诺在2019年前淘汰其76%的煤电,而其中很大一部分将由可再生能源来替代。所以,很明显,我们会持续投入这方面。(掌声)

芒格:格雷格,在我们的公用事业业务上,你觉得我们更应该担心被颠覆,还是更应该珍惜这个机会?

格雷格·阿贝尔:分布式发电和太阳能给我们所有不同的公用事业公司都带来了巨大的机会,我们会拥抱它。

芒格:答案是,你们不可能更幸运了,这就是我要告诉你们的。

巴菲特:还有一点在这方面帮了大忙,那就是风能和太阳能——目前风能和太阳能的发展——依赖于税收抵免。

换句话说,联邦政府已经做出了判断,认为按今天的经济状况,靠市场机制本身不会催生太阳能或风能,但从社会角度出发,政府有意愿去发展它。所以他们设立了一项抵免——我记得是一点几美分——电力方面是每千瓦时1.9美分——为期十年。

而且,因为伯克希尔·哈撒韦能源公司是伯克希尔·哈撒韦公司合并纳税申报的一部分,它能够投入的资金,远超过作为一家独立公司时投入所能合理支撑的规模。

在美国的电力公用事业公司中,真的没有谁能比中美能源公司处境更有利了,因为它是这份合并纳税申报的一部分,可以真正全力以赴地去发展风能和太阳能。

所以,它已经成为公用事业行业中遥遥领先的最大开发商,而且我认为它很可能会继续保持这个地位,原因很简单,大多数公用事业公司实际上缴纳的所得税并不多,因此,它们在推进风能和太阳能开发方面的力度也就相对有限。

28. 巴菲特最难忘的失败

巴菲特:好。6号台?

观众:你好。我是Linen Cygaloski(音)。我来自伊利诺伊州芝加哥,以及加利福尼亚州伯克利。

我想感谢您给我机会提这个问题。这是我第一次参加股东大会。我打算每50年来参加一次。(笑)

另外,也感谢你们两位分别就伯克希尔的过去、现在和未来写的那篇文章。

回顾过去这50年,我想问您一个问题:您最难忘的失败是什么,您又是如何应对的?谢谢。

巴菲特:是的。我们在年报中多次讨论过德克斯特(Dexter)这个案例——回到上世纪90年代中期——我看了一家位于缅因州德克斯特的制鞋企业,决定花大约4亿美元买下一个注定几年内会归零的东西,而我当时没能看出这一点。

而且更糟的是,我用股票支付了这笔收购款,我猜那些股票现在价值大概有60亿或70亿美元吧。股价下跌的时候我反而会好受一些,因为这样一来这笔愚蠢的代价就变小了。(笑)

没有人在这件事上误导我,完全没有。我只是看了看,就得出了错误的结论。但我可以说,几乎每次我们发行股份,都是一个错误。你说是不是,查理?

芒格:当然是。

巴菲特:是的。(笑)

芒格:我们现在不怎么这么干了。

巴菲特:是的。

我们本来或许可以更激进一些,尤其是在早些年。

我们一直都是——嗯,我们把自己全部的净资产都放在了公司里,我们家人的全部净资产也在里面,还有所有那些从我们的合伙企业出来的朋友,他们中很多人把一半以上的净资产都交给了我们,所以我们在所做的一切事情上都非常、非常、非常谨慎。

回头看,可能确实有那么些时候,我们本可以稍微放开一点,去做成一件相当大的事,而我们错过了,这算是一个错误。

但是,我不愿意去冒哪怕百分之一的风险,你知道的,去把我凯蒂姑妈的全部身家给赔光,或者类似的事情。这在人生里是我没法接受的。

所以我宁愿,你知道的,谨慎过头一百倍,也不愿冒进哪怕百分之一,而且只要我还在,这一点就会一直持续下去。

但回顾我们的过去,人们会说,我们错过了一些我们明明看懂了、本可以大干一场的重大机会,只要我们愿意去多借点钱。

查理?

芒格:嗯,这显然是事实。如果我们像很多成功的运营者那样使用杠杆,伯克希尔现在会大得多。

巴菲特:大得多。

芒格:大得多。

而且——但那样我们晚上会睡不着觉。为了钱的事晚上睡不着觉,太不划算了。(笑)

巴菲特:为财务上的事。

芒格:为财务上的事,是的。(笑声和掌声)

巴菲特:好了,这个话题我们就不往下说了。

29. 对低利率没有引发通胀感到意外

巴菲特:卡罗尔?(笑)

卡罗尔·卢米斯:在您2008年的年度致股东信中,您提到,财政部和美联储为稳定经济而采取行动,其一个可能的后果是,引用原话,「通胀的猛烈来袭」。

现在,我们大概正接近美联储开始加息的时候了,您能否谈谈,是否伴随而来的将是高通胀,以及可能随之而来的后果?

如果高通胀真的发生了,其后果对伯克希尔来说,与对大多数大公司来说相比,会有什么不同?

我要迟到地说明一下,这个问题来自缅因州沃特维尔的詹姆斯·库克(音)。

巴菲特:嗯,到目前为止,我们的判断一直非常错——或者说,我一直判断得非常错。查理大概也稍微错了一点。(笑)

芒格:当然。

巴菲特:是的。那——

不,我本来是不会预测到,你能经历五六年接近零利率的时期,然后现在欧洲还出现了负利率,而且还能维持相当大的赤字——虽然目前的赤字并不算太大。我是说,这个国家平均维持,你知道的,2%或2.5%的赤字,是可以永远持续下去而不提高债务对GDP的比率的。所以「赤字」这个词本身并不是个脏词。但非常巨大、而且几乎失控的赤字,是很吓人的。

但是,你知道,我们已经把美联储的资产负债表从1万亿美元扩大到了超过4万亿美元,我们做了很多在我的经济学入门课上根本没学过的事情,到目前为止还没出什么坏事,唯一的例外是,那些储蓄、把钱存在短期储蓄工具里的人,从中获得的收益,可以说是被彻底打垮了。

但对我来说,还是很难想明白,如果你从直升机上往下撒钱,最终怎么可能不出现通胀。

当然,如果货币供应相对于商品和服务的产出增长得越来越快,按理说就该发生类似的事情。

但发生的事情让我感到意外。我一直——你知道的,当波兰以负利率发行债券的时候,你知道,几年前我列的预测清单里,可没有这一条。

所以我认为,我们现在所处的这个世界,是查理和我都不太理解的,而且——

至于问题的第二部分,我认为伯克希尔在几乎任何环境下,表现都会比大多数大公司更好。

我是说,我们对任何情况都做好了准备。我们会一直为任何情况做好准备。而且如果我们看到真正不寻常的机会,我们也随时准备出手。这让我们相对于大多数大公司拥有真正的优势。

我们不指望任何别人。我们现在手上坐拥超过600亿美元的资金。我宁愿手里只有200亿美元,但做成一笔漂亮的400亿美元收购。

但我们会——你知道的,无论出现哪种经济动荡,我们都会非常愿意出手,而且我们会做好准备,大多数人不会。

查理?

芒格:是的。靠猜测这些宏观经济因素,我们这辈子几乎没取得过什么进展。我们基本上是放弃了这条路。

我们一直就是在游泳,任由潮水自己变化。

巴菲特:而且我们也确实没见过——我们没见过其他那些整天搞宏观预测的人取得过什么了不起的成功。我是说,他们能上不少节目、占不少版面,但也就仅此而已了。

芒格:做这些经济预言的麻烦在于,人们渐渐地会觉得自己真懂点什么了。(笑)

直接说“我不懂”要好得多。(笑)

沃伦·巴菲特:是的。不过,不管在什么情况下,我们都会找到一些东西。

它们不会均匀地出现。它们可能不会——而且,你知道,你没法预测它的规模或别的什么——但你可以肯定,在未来十年里,你会看到很多你原以为不可能的事情。

我们偶尔会看到一些对伯克希尔来说说得通的东西,我们会在心理上和财务上都做好准备去做。

30. 递延税不是一种“隐藏的股权形式”

沃伦·巴菲特:好。乔纳森?

乔纳森·布兰特:由于种种原因——非保险业务里固定资产投资的加计折旧或许是最重要的一个——过去几年里,伯克希尔的实际现金纳税额一直明显低于报表所列的税额。

现金纳税额与报表税额之间的累计差额,可以被看作是另一种形式的浮存金,目前大约是370亿美元。

你是否认为递延税逐年增加所带来的现金流中,有一部分应算作经济收益?

这种态势是可持续的吗?还是你预计现金纳税额和报表税额之间的这种关系某天会反转,比如说,一旦加计折旧政策到期?

鉴于伯克希尔在公用事业和铁路方面有着巨大的资本支出需求,是否有这样一种可能:不管国会对加计折旧怎么处理,伯克希尔的递延所得税负债都永远不需要偿付?而且这种形式的浮存金是否甚至有可能继续增长?

沃伦·巴菲特:最可能的答案大概是——递延税带来的浮存金有两种形式。

一种是证券的未实现增值,这个——谁知道会怎样呢?我不认为这部分增值会消失,但我们可能会不时决定把其中一部分变现。事实上,我们可以把其中很大一部分变现。

如果你转到你说的折旧那部分,也就是那370亿美元——因为总的递延税,我记得,大概是600亿美元左右——那是加速折旧带来的因素。而这种或那种形式的加速折旧,已经存在很长时间了。

偶尔——我记得有一年加计折旧比例达到了100%。这一点我可能记错了。

这个——当然,在我们的公用事业业务里,这项政策帮助的是我们的客户,而基本上没有帮到我们自己。我是说,我们会——我们会获得净资产收益率,但那不是——那对我们来说并不是免费的股权,或类似的东西。

监管委员会会把这一点考虑进去。就地面运输委员会衡量投入资本回报率的方式而言,同样,我认为我们并没有从中获得多大好处。

但这确实意味着流出的现金变少了,因此我们不需要像原本那样为资本投资借那么多钱。

但我不会把这看作一种隐藏的股权形式。我宁愿拥有这些递延税,也不愿没有,但它并没有那么重要。

现在可能发生的情况是,这些递延税——绝大多数,甚至可以说几乎全部——就美国境内的部分而言,都是按35%的税率计提的。

所以如果公司税率发生变化,递延税项目就会出现重大变化。而这种可能性始终存在。

查理·芒格:但那只是一笔账面分录,不会有多大意义。

沃伦·巴菲特:不会有多大意义。是的,是的。

我们确实——保险业务带来的浮存金,我们视其为一项极好的资产。递延所得税负债是个加分项,但它不是——它算不上一项重大资产。

31. 从特利丹公司的亨利·辛格顿身上学到的关于隐性激励的教训

沃伦·巴菲特:好。7号台。

观众:你好。我叫丹·哈特纳,来自佛蒙特州。

我想知道你能不能谈谈亨利·辛格顿的特利丹公司,你是否从中吸取了教训、把它当作一个范本,你怎么看它最终的解体,以及你希望伯克希尔今后有何不同?

沃伦·巴菲特:好,这是个非常好的问题。查理认识亨利·辛格顿本人。我对他了解很多。我是说,我非常仔细地研究过他,但查理不仅研究过他,还亲自认识他。

所以我打算让查理来回答这个问题。不过,无论是从辛格顿经营公司那些年的所作所为,还是从后来发生的事情里,都有很多东西值得学习。

查理·芒格:亨利·辛格顿这个人非常有意思。他比沃伦或我都要聪明得多。

亨利是那种每次考试都能考满分、还能提前交卷离场的人。而且他到了老年,还能蒙着眼睛下盲棋,水平接近特级大师。

话虽如此,我看着他做投资,也看着沃伦做投资,沃伦做得好得多。他只是更下功夫。

亨利那时在琢磨惯性制导,而沃伦在琢磨证券。多下的这份功夫,让沃伦得以弥补他和亨利相比在智商上的可怕差距。(笑)

而有意思的是——

沃伦·巴菲特:不过咱们别把它量化了。(笑)

查理·芒格:不。辛格顿有意思的地方在于,他给所有关键高管设计了非常巧妙的激励机制,这些激励措施很严苛,也很重要,很有意义。

但最后,他先后有三个不同的国防部门卷入了丑闻。

他自己并没有做错什么。他不是故意想坑国防部。但激励变得太强,追求业绩的文化也变得太强,以至于人们在和政府打交道时——特利丹在这方面——确实做过了头。

所以,就我所知,我们还没出过那样的乱子。沃伦,你能想到什么例子吗?

沃伦·巴菲特:没有。查理和我,我们是真心相信激励的力量。也正因如此,有一些隐性激励是我们努力去避免的。

有一种情况——我们俩都不止一次见过——真正正派的人做出不当行为,是因为他们觉得自己对CEO负有一种忠诚,要拿出、要交出某些数字,因为那位CEO对外做过很多关于公司盈利的预测。

而如果你——如果你去说——假如我说伯克希尔明年每股要赚多少X,而我们保险业务里有一批高管负责设定损失准备金,还要做各种各样的事情,或者其他领域的公司会在季末、年末往渠道里压货,我见过很多不当行为,这些行为其实并没有让任何人在财务上获利,纯粹是因为他们不想让CEO在他做出的预测面前显得难堪。又或者是他自己这么做,是因为他不想显得——

一旦把自尊也搭进去了,人们就会做一些他们本不该做的事。

所以我们努力去消除那些会导致人们行为不端的激励因素,不仅是出于财务回报的考虑,也是出于,你知道的,自尊满足感的考虑。

我想在这行业里会考虑这一点,大概是相当不寻常的,但我们经历得够多了,所以我们确实会考虑这一点。

芒格:我还可以补充一点,到最后,亨利想把他的公司卖给伯克希尔换取股票,所以他一直到最后都非常聪明。

巴菲特:我们在National也遇到过一个案例——挺有意思的。

如果你要经营一家企业,你真的必须理解——应该理解——人的行为,因为当National Indemnity——我们要回到1960年代末——

杰克·林沃尔特(Jack Ringwalt)是个了不起的人,他经营着公司,他手下还有一个很棒的人,是他的网球搭档,那人负责理赔。

每当理赔那人走进杰克的办公室说,“我刚收到一笔2.5万美元的理赔”之类的,比如某辆长途卡车的理赔,杰克就会——这只是他的性格——

他会开始责怪那人,说,“你怎么能这样对我?”还有“这些理赔要了我的命”之类的话,其实他是在开玩笑。

但被他开玩笑的那个人实际上受不了,于是他开始藏起理赔单。他就是——把它们塞进了抽屉里。

这不仅导致我们错误地上报了一些相对次要的数字,也导致我们向再保险公司提供了错误信息,因为他们对理赔规模是有利害关系的。

那个藏理赔单的人在这件事上根本没有任何经济利益,他只是不喜欢走进办公室时被杰克取笑他做得不够好。

作为CEO,你在传递信息时真的必须非常小心。如果你告诉你的——如果你告诉你的经理们,你永远不想让华尔街失望,你想要报出每股X的数字,你可能会发现他们开始篡改数字,以维护你的预测。

我们在伯克希尔尽量避免这类行为。我们已经见过太多这方面的麻烦了。(掌声)

32. 伯克希尔并非“大到不能倒”

巴菲特:贝姬?

贝姬·奎克:这个问题来自内布拉斯加州林肯市的Anthony Sterochi(音译)。

他说:“如果政府监管机构认定伯克希尔·哈撒韦的再保险业务‘大到不能倒’,政府对再保险业务的监管将如何影响伯克希尔·哈撒韦?”

巴菲特:是的。这个问题——基本上涉及两个监管方面。

一个是欧洲——我希望我说得没错——在某些技术细节上我可能有些出入——有一个欧洲机构在普遍审视保险公司,据我所知,已经指定了大约九家保险公司为——我不确定他们叫什么名字——但可以说,这些公司需要特别关注,我就这么说吧。这有个专门的技术名称。

在美国更相关的是金融稳定监督委员会,我相信是这么叫的,它指定所谓的SIFI,也就是系统重要性金融机构。

大银行属于这个类别。那么问题就是,哪些非银行机构也属于这个类别?

他们指定了通用电气、保德信(Prudential),最近还有大都会人寿(Metropolitan),大都会人寿正在对这一指定提出异议。

问题不仅仅在于你规模是否庞大。我是说,埃克森美孚很大,苹果很大,沃尔玛很大,但没有人把它们视为SIFI。

非银行SIFI的定义是85%的收入来自金融业务,而我们根本远远达不到这个比例。我是说,我们大概只有20%左右。

但真正的问题在于,伯克希尔可能遇到的问题是否会破坏整个国家金融体系的稳定。我们从未被接触过。从没有人给我打过电话。

他们花了一年时间来审视大都会人寿,甚至在指定之前就是如此。所以——无论从逻辑上,还是从我们所听到的情况来看,我们都没有理由认为伯克希尔会被指定为SIFI。

我是说,在上一次危机期间,我们几乎是唯一一个在向金融体系提供帮助的一方,而且我们始终会以这样一种方式行事,使得别人的问题不会以任何重大方式伤害到我们。

而且我认为,在金融机构当中,我们几乎是独一无二的,因为我们在体系中——无论是现金、运营方式,还是其他方方面面——都构建了多重安全保障。所以,这基本上是个没有实际意义的问题。

这项法律确实存在。但正如我所提到的,就我所知,我们没有被接触过。

据说即便他们找上你,听取你的陈述、审视你的情况,这个过程也要花一年左右的时间。而我认为伯克希尔·哈撒韦离符合SIFI的标准还差得很远。

查理?

芒格:我觉得这是对的。但我认为,总的来说,高端金融领域里仍然存在过多的风险。认为《多德-弗兰克法案》已经永久性地消除了这一切,那是无稽之谈。而人们喜欢死抱着这种风险不放。

你知道,从原则上讲,如果你很精明,交易衍生品很像在20年代经营一个“空壳交易所”(bucket shop),或者在当今经营一个赌场。你经营着一个你在其中拥有独家优势的赌场,却说这是在分担风险、帮助经济,诸如此类。这大多是无稽之谈。

人们这么做,是因为他们喜欢靠自己的赌场赚钱,而且他们喜欢好听的标签,而不是难听的标签。

所以,我认为金融体系中仍然存在危险。而且我也认为,我们的竞争对手不喜欢这样的事实:他们理应受到监管,而我们却不用。我认为这其中也存在危险。

巴菲特:是的。有一点可能不——(掌声)

我没怎么读过相关内容,但据我了解,《多德-弗兰克法案》实际上削弱了美联储、以及在某种程度上财政部的权力,使其难以采取他们在2008年主要采取的那类行动。

而在我看来,那些权力是维系我们体系不至于陷入彻底混乱所必需的。

能够说出,并让人们在你说出时相信,无论需要做什么都会去做,这种能力一直掌握在美联储手中,以及中央银行——欧洲央行——手中。

而人们相信汉克·保尔森(Hank Paulson)所说的货币市场基金将获得担保,这个事实,制止了对3.5万亿美元货币市场基金的挤兑——那些基金在9月的头三天里已经流失了1,750亿美元的存款。

如果——如果人们当时不相信那句话,你会看到那1,750亿美元很快就变成一万亿美元。我是说,整个体系就会崩溃。

所以——当你面对恐慌时,你必须有某个人,在某个地方,能够说出这句话并被人相信,而且是被正确地相信,那就是无论需要什么,他或她都会去做。

你看到了德拉吉(Draghi)最终这样说时欧洲发生的情况,也看到了伯南克和保尔森差不多一起这样说时美国发生的情况。

如果你没有这个,恐慌就会——它们会以你难以置信的速度加剧。

你知道,在过去,阻止银行挤兑的唯一办法基本上就是找人堆出黄金来。我是说,他们过去常常把黄金运到出问题的分行去。我记得读过美国银行(Bank of America)的历史,讲到在美联储成立之前他们是如何应对挤兑的,唯一能制止挤兑的办法就是堆出黄金。

我是说,如果银行的CEO站出来说,你知道,我们的巴塞尔II资本充足率是11.4%,队伍只会排得更长。这解决不了问题。

黄金解决了问题。伯南克和保尔森也解决了问题,但他们解决问题的唯一办法就是说:“我们要为新发行的商业票据提供担保。我们要保证货币市场基金不会崩盘。总之,我们会不惜一切代价。”

我认为多德-弗兰克法案削弱了这一点,我认为削弱这一点是一件糟糕透顶的事。(掌声)

33. 在线销售工伤赔偿保险

巴菲特:好,加里?

加里·兰森:你们开设了一项在线直营的工伤赔偿保险业务,BHDWC.com。这看上去有点像是在把部分商业险“GEICO化”。

这项业务整体的战略是什么?你认为它能做到多大规模?你们对它与依赖独立代理人的GUARD之间可能出现的渠道冲突有什么担忧吗?

巴菲特:是的。我们——嗯,前进保险公司(Progressive)在直销与代理人之间的渠道冲突问题上处理得相当不错。

我们会去了解消费者到底想要什么。但我们确实在尝试在线工伤赔偿保险业务。你们也知道,这些年来我们在线直营车险方面做得相当成功。

我们会摸索出结果的。我不认为——我不认为渠道冲突对我们来说是个大问题。对其他一些公司来说可能是个更大的问题,但我不认为这对我们是个大问题。

这事要更棘手一些。我们通过GEICO承保商业车险,这项业务一直在增长,规模也不小了,但它远没有达到私家车险那样的规模。所以我们会拭目以待。

但我们相信在伯克希尔要不断尝试,我们也具备直营承保这项业务的能力,我们会去看看客户是否愿意以这种方式购买。

我们有一项相当出色的保险业务,但保险行业的性质已经变了。我是说,早在1936年,GEICO完全是靠直邮起家的,那时利奥·古德温和他的妻子就坐在那里往信封里塞传单。

帮消费者省钱买车险这个基本理念一直延续到今天,但渠道从直邮变成了——变成了电视和电话,又变成了有线电视,然后又变成了互联网,现在又走向移动端——你知道,世界总是在往前走。

关键在于能够帮消费者省钱,并给他们提供优质的服务。不管用什么方式能最有效地做到这一点,那种方式在20年、30年或50年后就会胜出,我们会努力跟上这个趋势。

34. 你从未被问过的问题

巴菲特:好,8号台。

观众:你好。我叫葆拉,来自佛罗里达州盖恩斯维尔。

我想问一下巴菲特先生,经过这么多年的采访和会议,有没有什么问题是您从来没被问过、但现在想回答一下的?(笑声与掌声)

巴菲特:嗯,我倒是能想到一个从没被问过的问题,但我现在还不确定要不要回答。(笑)

我想我几乎所有问题都被问过了,而且很多问题是被一遍又一遍地问。

查理,你有没有什么特别渴望被问到的问题?

芒格:嗯,如果这位女士愿意先告诉我们她这辈子做过的最糟糕的事情的话。(笑)

观众:那些秘密可不——

巴菲特:葆拉,真希望我们能帮上忙。你还有别的问题想抛给我们吗?

观众:我可以再问一个问题。

巴菲特:好的。

观众:我可以请你吃午饭吗?(笑)

巴菲特:我想她是在跟你说话呢,查理。(笑)

他总是能赢。你们在电影里也看到了,他总能赢得女孩的芳心。

芒格:是啊。我在那部电影里跟那些女孩的关系已经忙不过来了,我的名单上真的排不下了。(笑)

巴菲特:谢谢你,葆拉。(笑)

35. 巴菲特:我们经营伯克希尔的严谨程度几乎不亚于3G

巴菲特:好,安德鲁。

安德鲁·罗斯·索金:这是个难题,我得说我们大概收到了——至少我自己收到了——好几十封关于3G的邮件,所以这是对你之前谈到3G的话题的一个后续追问。

具体来说,这其实是在你回答完关于3G的问题之后,观众提出的两个问题合成的一个问题。先交代一下背景:提问的这些股东就在现场,他们要求匿名,那我们开始吧。

这位股东写道:“我无意冒犯3G的赚钱能力,作为伯克希尔的股东,我也非常喜欢这种合作关系。不过,你花了十多年时间才关掉伯克希尔的纺织厂。

“你一向以放手让伯克希尔的经理人自主经营他们的公司为傲,用查理的话说,几乎到了‘放权到底’的地步。这种做法让伯克希尔成为了各家公司非常理想的归宿。

“你甚至在互联网浪潮冲击之下还收购了报业集团,并且承认它们不具备伯克希尔其他业务那样的投资特质。

“你是不是真的认为3G的管理方式和你的管理方式是一致的?

“换个说法,如果由3G来经营伯克希尔,各家公司之间难道不会出现大规模裁员和整合,并且极度专注于短期利润吗?”

巴菲特:不会。我认为——他们确实会在一些公司里做出改变。但我要说,比如GEICO,员工有33,000人,或者不管具体是多少,它的经营效率已经不亚于3G来经营的水平了。

我要说,我们的总部只有25个人——我们本可以搞一个500人的总部。我们本可以专门设一层楼负责战略,再设一层楼负责人力资源,去比较我们旗下所有不同公司里每个人的薪水,诸如此类。

如果他们接手这种局面,他们会把它精简下来。我不知道他们能不能精简到我们现在这25个人的规模,但我们从来不相信要养一堆多余的人。

至于我们的报纸业务,你知道,很不幸,随着营收不断萎缩,它们不得不一再削减开支。

至于那种“只要在赚钱就可以经营得臃肿”的想法——我们当年就削减了纺织业务——我关闭沃姆贝克(Waumbec)纺织厂的时间,比关闭伯克希尔纺织厂要早得多。直到情况已经明显无可挽回,我们才彻底放弃了它。

但与此同时,每次在伯克希尔——我抽屉里装满了各种提案,说如果我们装上这种织布机,就能裁掉八个人,然后我们就装了那台织布机。

我是说,我们一直在设法减少用工人数,因为我们和那些做同样事情的对手在竞争。

所以我不认为有什么——我不认为——我们确实有一些企业人手可能多于所需,而我也没去处理这个问题。

但我从不鼓励这么做,我们大多数经理人也不是那样经营的。

确实,如果是3G在管理我们的业务,他们在这方面会比我更积极。但那并不意味着我认可这种做法。这只是意味着,在我看重的那位经理人身上,我基本上容忍了这一点。

比起我们那些确实存在冗员的经营者,我更认可3G的经营方式——方法。这样的情况在我们这里很少见,但确实有几家。

所以,我绝不会主张在一家会持续亏损的企业里那样经营下去。你们会在我们的经营原则里看到这一点,这份原则已经放在年报后面差不多30年了。

对于冗员的问题也是一样,我想你们能从我们这里的办公室看出我们对冗员的态度:这里有25个人,而查理在洛杉矶的办公室,连他本人在内只有两个人。

芒格:我得说,我们差不多是三分之二个人。(笑)

我们几乎是靠零星几个人在运转。

巴菲特:是啊。

36.“伟大的品牌会存续下去,伟大的零售商也会做得很好”

巴菲特:好,格雷格?

格雷戈里·沃伦:这算是对刚才3G那个问题的一个延伸提问。

当我们审视这家公司在消费必需品领域所做的一系列布局——安海斯-布希、英博、汉堡王、Tim Hortons,如今又有卡夫亨氏——大家会感觉到,他们认为普通的消费必需品公司管理不善,存在大幅提升盈利能力的潜力。

鉴于许多包装食品公司持续陷入困境——它们大多在一个成熟品类中,与价格更低、削弱其品牌价值的自有品牌和/或商超自有产品竞争,而且许多公司还不得不应对像沃尔玛这样的大型零售商,这些零售商能带来可观的销量,但也十分苛刻,不断压价——您是否认为这个行业有进一步整合的可能,会出现像卡夫亨氏这样的大整合者?还是说,雀巢最近对这笔交易的抱怨,以及3G资本以削减成本手段强硬著称的声誉,足以让进一步的整合止步?

巴菲特:嗯,未来还会有交易发生。我是说,这是必然的。

但强势品牌——你们看看通用食品在上世纪80年代收购的那些品牌,以及卡夫如今拥有的、来自那家同一公司的那些品牌。

而且,我是说,可口可乐去年售出的饮料箱数超过了它历史上任何一年,今年还会卖得更多。我是说——一个强势品牌真的威力巨大。

我是说,拿亨氏番茄酱之类的东西来说,它在美国的品牌份额是60%,但在许多其他国家还要高得多。

所以零售商和品牌之间的较量总是存在的,零售商会动用他们所拥有的一切压力,因此,品牌必须在消费者心中代表着某种东西。

因为,说到底,零售商可能想转向自有品牌,转向私有品牌——但……私有品牌在软饮料领域一直都存在。我记得当年我在研究Cott Beverage那类公司时,就在想,这会对我们造成什么影响?

我记得山姆·沃尔顿给我寄来第一箱六罐装可乐的时候。他告诉我,这是山姆可乐的第一个六罐装,那是20年前的事了,相信我,沃尔玛的实力很强,但可口可乐的实力也不弱。

而品牌——你必须去滋养它们。你知道,你必须非常、非常、非常悉心地呵护它们。它们必须兑现人们心中对它们的那份期许。

但很多人都尝试过——我不知道这些年来出现过多少十几种,或许上百种可乐类饮料。皇冠可乐(RC Cola)。你知道,他们在上世纪60年代初率先推出了健怡产品,那在当时看起来是个大手笔。

威金森(Wilkinson)在吉列之后于上世纪60年代推出了刀片,但一百年后,吉列在全球剃须刀片市场按金额计算占到了70%的份额。

所以说到底——你必须保护品牌。你必须想方设法去提升它。你必须在人们心中建立起一种承诺,并且真正兑现它。

但这正是查理和我在1972年考察喜诗糖果时面对的问题。喜诗糖果当时卖1.95美元一磅,罗素·斯托弗(Russell Stover)卖得便宜一些,你得判断,如果罗素·斯托弗冲着喜诗糖果来,模仿我们的门店,诸如此类,它能造成多大的伤害。

如果你保护好一个品牌——如果你拥有一个了不起的品牌并加以保护,那它就是一项极其出色的资产。

但你总会遇到和好市多、沃尔玛以及其他那些家伙——克罗格,随你说哪家——打交道的麻烦,它们同样很强硬。

但伟大的品牌会存续下去,伟大的零售商也会做得很好。

查理?

芒格:嗯,这个话题我们差不多已经谈尽了。毫无疑问,一波又一波的裁员会让人心生恐惧。工作是一个人生活中非常重要的一部分,失去它绝非小事。

但另一方面,我不认为你……如果我们让所有人都留在农场上,我们的国家会变成什么样?这一大群如今生活富足的人,会在凌晨4点去挑草料、挤牛奶。不,我们需要——我们需要让企业的规模恰到好处。

37. 价值投资在中国?

巴菲特:9号台?

最好来点软糖,查理。

观众:能见到我心中的两位超级明星,真是太激动了。我是来自中国的Leo(听不清),巴菲特和查理的忠实粉丝。

许多中国投资者感受到各种业绩压力,对价值投资提出质疑,甚至加以嘲笑。

很多人也认为,价值投资并不适用于中国,因为中国股市在过去六个月里涨了一倍。

我想请教巴菲特先生,您认为价值投资可以广泛适用于所有市场,还是只适用于(听不清)市场,比如美国这样的市场?

您对价值投资者顶住压力、活得更快乐,有什么建议吗?谢谢。

巴菲特:我不确定我完全听清楚了,不过查理会帮我的。

我确实认为,投资原则不会因国界而止步。所以,如果我要在中国或其他任何地方投资——印度、英国、德国——我会采用完全相同的原则,那些我从《聪明的投资者》一书中学到的原则。

我会把股票看作一家企业的一小部分。我会把投资价格的波动看作是有利于我的,而不是伤害我的。我会努力把注意力放在那些我认为自己理解其竞争优势的企业上,以及五年或十年后它们会——会是什么样子。

所以我认为我根本不会改变这些原则。我不确定我完全听懂了这个问题。

也许查理可以就其余部分做些补充。

芒格:嗯,中国人历来就很有创业精神,一旦有机会就会大举投机,这在中国股市造成了很大的波动性。

当行情火爆繁荣的时候,就像我们美国的互联网狂潮一样,中国看起来很像硅谷。

我认为中国如果能更多地秉持价值投资理念,少一些投机浪潮的裹挟,情况会好得多。

所以我认为,中国越多地学习伯克希尔的运作方式,对中国就越有利。(掌声)

巴菲特:是的。这里面有一种讽刺意味,那就是——如果我们身处一个人们表现得非常愚蠢的市场,几十年下来,我们反而会做得最好。

人们越是对短期事件、夸大其词的东西——任何让人们变得极度亢奋或极度沮丧的东西——做出反应,实际上就越能让人在证券投资中赚大钱。

但另一方面,这对整个社会来说并不是件好事。而查理和我从中获益良多,因为在这50年间,曾有过几段时期,可能最非同寻常的是1973年和1974年,那时你能以难以置信的低价买到股票,比2008、2009年时还便宜。

你知道,市场出现这么大的波动其实并不合理,但人性就是人性,接下来的50年里,人们还会继续这样表现。

我的意思是,如果你是个年轻的投资者,能够抽身而出,把股票当作生意来估值,在东西非常便宜的时候买入——不管电视上有人在说什么,或者你正在读到什么——而且如果你愿意,可以在人们变得极度亢奋的时候卖出,这其实不是一个很考验智力的游戏。这是一个简单的游戏,只要你能控制住自己的情绪。

正如查理所说的,我们之前也稍微谈到过,中国市场里的投机因素可能比美国还要多,因为它是一个相对较新的市场,可能更容易走向极端,而这恰恰会带来巨大的机会。查理?

芒格:是的。但在非自然的繁荣之后,也会有过度膨胀和恶性收缩带来的巨大机会(隐患)。

我认为中国抑制投机性繁荣是明智的,而且我认为——我不认为价值投资会过时。到底谁买东西不想要价值呢?除了价值投资,还能有什么别的做法说得通呢?

巴菲特:不过它从来没有真正流行过。(笑)

芒格:人们总在寻找更轻松的办法。

巴菲特:是啊。

芒格:而这是个错误。它看起来更容易,但实际上更难。滥用股票投资,会带来很多痛苦。

巴菲特:是的。没有人买一个农场是为了下周或下个月赚大钱的,或者他们买,你知道的,一栋公寓楼。他们买入是基于他们对长期前景的判断。如果他们对此做出了合理的计算,而买入价格看起来有吸引力,他们就会买下来,然后不会每天、每周、每月甚至每年都去查一个报价,这或许是看待股票更好的方式。

38. 美国需要防范灾难性的恐怖袭击

巴菲特:卡罗尔?

卡罗尔·卢米斯:“巴菲特先生,您多次表达过对美国未来的乐观,也常常指出美国拥有一种优越的经济体制。

“但我的问题”——这是纽约市的Christopher Gottchio(音)提出的——“我的问题涉及化学、核、生物以及网络安全方面的风险,而当我告诉大家,巴菲特先生有时把这些词的首字母合起来戏称为‘C-N-B-C’时,希望在场各位能细细体会一下。”抱歉了,贝姬。(笑声)

巴菲特:我这么说只是为了逗大家一下,不过——

卡罗尔·卢米斯:等等,还有一句。“这些威胁会如何影响您的展望?”

巴菲特:嗯,它们是对美国的重大威胁。我们将会——我们已经拥有,并将继续拥有一个了不起的经济体制。

你知道,你们的孩子将会过得比你们更好,你们的孙辈将会过得比孩子们更好。当然这中间会有起起伏伏、断断续续。但只要你走到外面去看看——或者当你飞回家的时候,想象一下你飞越的这片土地在1776年是什么样子,从那以后的一切都是净收益。

我是说,农场的生产力提高得难以置信。城市不断发展壮大。这一切都在这里,你知道的,这一切都源于释放了美国人民的能量和智慧,以及这个虽然有种种缺陷、我们也总在谈论这些缺陷,但运转得相当不错的体制。所以这一点从来没有丧失过。

你知道,人们会因为我们只有2%的增长而感到不安。可是,2%的增长加上1%的人口增长,就意味着一代人下来会有20%的增幅,而在人均GDP 54,000美元的基础上增长20%,下一代人的人均GDP就会再增加10,000美元。

这个国家有着美好的未来,但正如提问者指出的那样,这一切都可能被疯子、流氓国家、宗教狂热分子、反社会分子,或者其他任何——想要获得大规模杀伤性武器的人——彻底葬送。

至于核武器,我过去一直认为它是首要威胁,如今你还得加上生物、化学和网络攻击。

而且未来想要施加伤害的人会越来越多——事实上现在就已经有大量这样的人了——尤其是针对美国,当然对其他国家也一样。

这些人不会消失,他们会想方设法更巧妙地利用他们已经掌握——或者可能获得——的原材料,以及更先进的投送系统。

我们需要在美国保持极其高度的安全警戒,而我们也将会面对各种威胁。我在这方面能做的不多——我也以几种方式略微参与其中——但这是我们必须与之共存的现实。

但我们同时也生活在一个将会取得非凡成就的国家里。而如果我们能成功抵御这些威胁,或者至少将其对我们的影响降到最低,我依然坚持认为,从概率的角度看,历史上出生的最幸运的人,就是今天出生在美国的婴儿。(掌声)

查理?

芒格:嗯,当然,我们身处一个得天独厚的地方,也拥有一个得天独厚的结果,我们同样很幸运。

我认为我大概生活在人类历史上任何人所能出生的最理想的时代。我想你也是一样,沃伦。

巴菲特:没错。

芒格:但我认为我们不应该太自满。中国崛起的速度比历史上任何一个大国都要快得多,而——

巴菲特:但那对我们来说是好事。

芒格:哦,我认为——我几乎想不出还有什么比美中两国未来的密切合作更重要的事情了。

我认为你们说的是未来世界上最重要的两个国家。我认为,我们彼此喜欢、信任,保持非常良好的关系,并共同努力去避免因他人的错误和不当行为而带来的恶果,这一点非常重要。

所以我——(掌声)

我认为中国和美国如果不加强合作、增进互信,那就太不明智了。

我认为没有什么比这更重要的事情,能为我们各自的安全、也为世界的整体福祉做贡献了。(掌声)

沃伦·巴菲特:如果由你选择,你是愿意带着你现在的这些素质,出生在现在,还是出生在你实际出生的那个年代?

芒格:嗯,我得说,现在确实很有意思,但其实一直都很有意思。

而且我觉得这个问题太理论化了。我不喜欢这种太理论化的问题。(笑)

我更愿意去想想那种我可能占到点便宜、或者能帮别人占到点便宜的事情。

39. 一个人同时管好投资和运营是不太可能的

沃伦·巴菲特:好。那我们接着请乔纳森提问。(笑)

乔纳森·布兰特:沃伦,到目前为止你一直说,伯克希尔未来会有一位首席执行官和一位或多位首席投资官。

你并没有明确说过首席投资官不能兼任首席执行官,但至少在我听来,这是话里的言外之意。

伯克希尔过去50年一直由一位董事长和一位副董事长成功管理,他们主要的经验是在他们熟悉、且能够彼此比较其特质的一批业务和行业之间进行资本配置。

既然资本配置是像伯克希尔这样架构的公司所需要的关键技能,为什么公司未来的主要决策者不能同样是一个精于在不同再投资选项之间做选择的人,再配上第二个在运营方面很出色的人,担任首席运营官——考虑到伯克希尔极度的分权化,这个角色走的是一条放手不管的路线?

沃伦·巴菲特:这是个非常好的问题。

这并非不可想象。只是可能性很小,乔尼——但正如你所说,首席投资官具备的——将会具备的——或者说应该具备的——一系列能力,对首席执行官来说也是有用的。

但我也要说,如果由我投票的话,我不希望让一个唯一的经验就是投资、却完全没有过重要运营经验的人,去执掌像伯克希尔这样的一家运营公司。

我说过,正因为我做过运营管理者,我才成为更好的投资管理者;也正因为我做过投资管理者,我才成为更好的运营管理者。

但是——运营方面——我通过做运营学到了很多东西,如果我一辈子都只搞投资,是学不到这些的。我那样是没有能力去经营它的。

我是通过身处运营之中,才学到了很多关于运营的东西。所以,如果有人既有这种双重经验,投资方面也非常出色,同时又有大量运营经验,那是可以设想的。否则的话,我是不会那样投票的。

查理?

芒格:嗯,伯克希尔现在这个架构下,每一年,我们自有和控股的业务都变得越来越重要,而可以量化估值的证券投资则相对越来越不重要。

所以,我认为,如果不在某种程度上顺应这个趋势,那就太不明智了。

而且我们需要更多——我们需要超出一个典型的证券分析师所具备的那种专业知识。

沃伦·巴菲特:是的。但首席执行官应该对投资、投资的各种备选方案之类的东西有一些真正的理解。

我见过很多公司,是由那些其实并不太懂投资或资本配置背后的数学的人在经营的。所以,具备双重背景是有用的,但实际上,我们的很多运营经理——他们中有一些——其实很懂投资。

40. 韦施勒和库姆斯是优秀的投资者,也是优秀的人

沃伦·巴菲特:好。10号台,

观众:你好。沃伦、查理,很荣幸能在这里。我叫道格拉斯·科伯恩。我原本来自委内瑞拉的加拉加斯,但现在是跟哥伦比亚商学院的一大群人一起来的。(欢呼)

我的问题是——

谢谢。

我的问题是关于泰德·韦施勒的。能否请你谈谈他的投资理念、投资流程,以及他给伯克希尔带来的那些素质?

沃伦·巴菲特:好的。嗯,泰德和托德[库姆斯],除我之外伯克希尔的这两位投资经理,对生意和投资都非常、非常精明。

我是说,他们理解企业经营的现实。他们理解什么造就了竞争优势,以及你在商学院里学到的、或者通过投资实践学到的所有那些东西。

而且除此之外,他们还具备一些品格上的素质,这些对我和查理来说极其重要。

这些年来,我们见过成打成打、成打成打的业绩出色的投资经理。我们过去常常顺路去看看那些人——我说的是回到1960年代和70年代的时候。

当我结束我的合伙企业时,我大概认识20个在过去六到八年里业绩出色的人,但我选择了比尔·鲁安来接手打理我合伙人们此后的资金。

他成立了一只名叫红杉基金(Sequoia Fund)的基金,当年投入其中的1万美元,如今已经变成了超过400万美元。

比尔是一位了不起的投资经理,但他更是一位了不起的人。我们真正想要的人,是那种付出超过自己该付出的份额、不去争抢不属于自己的功劳的人——也就是说,他们性格的方方面面,都会让你愿意跟他们在一起,愿意把责任交到他们手上。

泰德和托德都符合这个标准,而华尔街上有很多业绩出色的投资经理,在我们看来并不符合这个标准。所以,我能告诉你的大概就是这些了。

查理是先认识托德的。我是先认识泰德的。我们两个——在谈起他们的时候,我们会谈到他们的业绩、他们持有的那类股票,但我们谈得更多的,是他们是什么样的人,而事实证明我们并没有失望。

查理?

芒格:是的,我觉得整件事运作得相当不错。而且我认为,这些人未来会对伯克希尔起到建设性的作用,原因不仅仅在于他们在证券方面的专长。事实上,他们已经在起这个作用了。

沃伦·巴菲特:他们确实已经在起作用了。

芒格:哦。他们——他们最近各自都帮忙促成了一笔业务收购。

沃伦·巴菲特:是的。而且他们也会帮忙监督这些业务。他们对生意很精明,他们清楚——他们知道该以怎样合适的分寸去介入。

我是说,托德参与了Charter Brokerage的事情。他参与了我们从菲利普斯公司收购的一笔交易。

泰德刚参与了德国那边的这笔业务,去了那边好几趟。

而且他就是聪明。你知道,他很有见识。他知道怎么和人打交道。你知道,如果一笔交易能成,他就能把它谈成。

而我们——查理和我遇到的智商160却行事失当的人,大概比活着的任何人遇到的都多。

不过所罗门公司实际上让我们在这方面提前开了眼界。你说是不是——?

芒格:我们在这方面可算是专门研究过。

巴菲特:是的。

芒格:我们绝对是专门研究过的。

巴菲特:我们见过——就拿所罗门来说——我们见过一群智商远超伯克希尔员工的人,他们为了赚他们根本不需要的钱而自我毁灭,那时候他们已经很富有了。你知道,我是说,这简直是疯了。

但很多人就是没有能力日复一日地稳定发挥,尽管他们时不时能展现出过人的才华。

而我们——我们在泰德和托德身上找到了非常靠谱的人。他们都非常聪明,而且他们认同的是伯克希尔,而不是他们自己,这一点——从长远来看是个巨大的因素。

查理,这方面你还有什么要补充的吗?

芒格:嗯,是的。而且值得信赖比脑子好使更重要。不是说他们没脑子,而是说,不管一个人多有能耐,如果我们不信任他,我们就不会雇他。

巴菲特:是的。非常偶尔——(掌声)

是的。我们偶尔也会在这方面失望,但并不常见。

41. 巴菲特对冲基金赌局进展更新

巴菲特:我们快到中午了。我们1点钟回来继续。

我曾承诺过——七年前我立下了这个赌约,本意是要给获胜一方指定的慈善机构筹得一百万美元,还有一位在对冲基金行业的朋友——我把这个赌约向所有人开放。结果只有一个人接受了我的挑战。

我们打的这个赌是:一百万美元将归获胜方指定的慈善机构所有,赌注是五只对冲基金组成的一组基金,能否跑赢标普先锋基金。

而我的观点是,管理费用是无法被——无法被高超的管理能力所抵消的——对冲基金的表现将会落后。

而另一方下注的立场则本质上是:支付2%加20%的费用,外加基金中基金的额外提成,用来换取华尔街高超管理你资金的能力,这钱花得值。

我承诺过每年都会汇报进展。

第一年我落后得很多,但我们当时如实汇报了。

所以我们把那张幻灯片放上来。正如你们所见,进行到第七年,有意思的是,仅仅买入先锋基金,你知道,什么都不做,只是把资金投入标普500指数,现在累计回报率已经达到了63.5%,而对冲基金那边是19%。

有意思的是,其中一部分是表现不佳,但这段时间里对冲基金经理们自己的日子过得非常滋润。比如说,如果他们管理十亿美元的资金,按2%加20%收费,光是来上班就能拿到2000万美元一年。

这——你知道,这——对冲基金本身其实做得不算差。是投资对冲基金的人付出了非常高昂的代价。而——(掌声)

我们最初是用零息债券来为这笔赌注出资的。我们每人各买了大约35万美元的零息债券,到期时价值将达到50万美元。

几年前我们把它换成了伯克希尔·哈撒韦的股票——所以——赌局对面那位朋友和我一起做了这个转换。所以现在看来,赢家最终能拿到的钱会明显超过一百万美元。

如果你想找点乐子,可以去Long Bets网站——在搜索引擎里,直接输入Long Bets,你就能找到这家总部在华盛顿的机构,它相当于这些长期赌约的中间保管人,负责制定规则。

现在那上面已经有几百个这样的赌约了,涉及各种各样的预测,你可以去看看,如果你不同意上面某一方的观点,你也可以下注,赌注要50年或25年后才见分晓。

下午场

1. 事先并不知道会被问到Clayton Homes的问题

巴菲特:好了。大家都安顿好了,我们继续往下进行。

我想澄清一件事。我女儿告诉我,因为我们在回答卡罗尔的第一个问题时用了那么多——我准备了——那么多幻灯片,所以有人觉得卡罗尔[卢米斯]和我事先商量过。

我向你们保证,我没有和台上任何一位讨论过任何问题,他们也会告诉你们同样的话。

但我知道自己会被问到有关Clayton的问题,所以我提前准备了幻灯片。

结果它成了第一个问题纯属巧合,但它肯定会出现在最开始的几个问题当中。

所以,卡罗尔没有——卡罗尔60年来从没给我透过风,其他几位提问嘉宾也一样。

至于其他一切——但我们当时——但我事先——已经料到会有人问起Clayton的问题,所以做了准备。

好了。我们继续往下进行,先请贝姬提问。

2. 在高通胀时期表现最好的业务

贝姬·奎克:好的。这是一个问题——哎呀,不是这个问题。稍等一下。

找到了。这是来自奥马哈本地的约翰·威尔斯提的问题,他说:“您把通货膨胀形容为一条巨大的公司绦虫。伯克希尔的哪些业务最适合在高通胀时期蓬勃发展,为什么?哪些业务受损最严重,为什么?”

巴菲特:是的。嗯,在通胀时期表现最好的业务通常是——它们是那种你只需买入一次,此后就不必再持续追加资本投入的业务。

这样你就——不必面对因为通胀而需要不断投入越来越多资金的持续再投资问题。

这也是为什么房地产总体而言在通胀时期表现不错的一个原因。如果你像查理一样55年前自己盖了房子,或者像我一样55年前买了一套房子,那就是一次性的支出,而你——你会因为重置成本随通胀上涨而获益,却不需要自己重新盖一遍。

而且,如果你拥有的东西对别人有用,随着时间推移,它往往会按重置价值来定价,所以你确实能享受到通胀带来的这种助力。

如果你身处公用事业或铁路这类行业,钱就会不断地被吞进去,你的折旧计提是不够的,你对自己真实的经济利润是自欺欺人的。

所以,任何资本投入很重的生意,在通胀时期往往是门糟糕的生意,而且通常本身也是门糟糕的生意。

而那种只需一次性买入的生意——品牌是在通胀期间拥有的绝佳资产。

你知道,喜诗糖果多年前就建立了自己的品牌。我们这些年一直在悉心维护它,但那个品牌的价值会随着通胀而增值,其实任何强势品牌商品都是如此。

吉列在1939年买下了整个世界大赛的广播权。我记得当时花了10万美元,用这笔钱他们播出了那年的比赛,我记得是洋基队对辛辛那提红人队。

想想看,他们用1939年的10万美元,在多少人的脑海里留下了印象,而且是烙印在像我这样的年轻人心里的。我那时八九岁。还有数百万人——他们用的是当年那点钱做到的。

当然,如果你现在想去做出类似的事情,让数百万人的脑海里留下同样的印象,那要花一大笔钱。这其中一部分是通胀造成的,一部分是其他原因造成的。

但那是一笔了不起的投资,用1939年的美元去投入,却能在1960年、1970年、1980年的美元里,通过卖剃须刀和刀片持续获得回报。

这就是你想拥有的那种生意。

查理?

芒格:嗯,是的,但如果通胀彻底失控,你根本不知道最后会变成什么样子。

要不是魏玛通胀,我们可能根本不会有阿道夫·希特勒。正是德国那场大通胀,加上随后的大萧条,两者叠加才造就了希特勒。想想世界为此付出的代价。

我们并不希望通胀,虽然它对喜诗糖果有好处。(笑)

巴菲特:我倒没太意识到我是——

芒格:不,我不是在批评你。

巴菲特:对喜诗糖果有利的,就是对美国有利的。(笑)

3. 有机增长与并购

巴菲特:好。加里?

加里·兰森:三年前你提到,你曾考察过一家大型商业险保险公司作为潜在的收购对象,现在你们成立了伯克希尔专属保险(Berkshire Specialty),看起来开局不错。

你怎么看,这是否已经取代了收购一家大公司的想法,还是说伯克希尔专属保险发展得足够好,你们对此已经很满意——

巴菲特:是的。

加里·兰森:——走有机增长的路子?

巴菲特:我想说,几乎可以肯定——我不想说百分之百肯定——但几乎可以肯定,我们不会去收购一家大型商业保险公司。

在我看来,我们在伯克希尔哈撒韦专属保险(Berkshire Hathaway Specialty)上做的,就是最理想的运作方式。

我们有合适的人在经营它。我们有阿吉特在统筹管理。我们拥有的资本比世界上任何一家商业保险公司都多,所以我们的证券——因此我们的保单——确实比任何人都更有保障。

所以,我们占尽了这些优势。而如果我们去收购一个大型机构,我们就得支付一笔相当可观、且不可抵税的收购溢价,而现在这样做,我们在建设阶段就已经在赚钱了。

我认为,五年或十年后,它可以发展成一项非常、非常庞大的业务。所以我们去收购别人的概率几乎为零。

查理?

芒格:嗯,我完全同意你的看法。

巴菲特:好。这——他就是靠这个保住自己的饭碗的。(笑)

我们接下来去——顺便说一句,所有的溢流会场,包括希尔顿酒店那边,都坐满了。我不确定有几个——11号站在哪里——不过午餐时间我们总会流失不少人。

所以我相信大家都能找到座位,但对于今天上午没能找到座位的朋友,我们深表歉意。

4. 芒格谈声誉与为人处世

巴菲特:11号站?

观众:是的。嗨,沃伦和查理,你们好吗?祝贺你们走过50年。

巴菲特:谢谢。

观众:那么,在今年的年度致股东信里,查理写到了造就伯克希尔这套体系、以及这套体系的领导者的那些独特品质,说这是一个具有历史意义的组织实体——组织性实体。

所以我想请教你们二位,你们会向一个刚刚起步、雄心勃勃的年轻人灌输哪些切实可行的思维模型,让他也能建立起那样一个具有那种独特性和影响力的、经久不衰的重要企业?

而且能不能给一些对比性的例子,比如说,为什么微软能把自己打造成一家占据主导地位的庞大公司,而喜诗糖果虽然是个能持续产生现金流的绝佳企业,却未必能——或者说未必是经久不衰——但未必能达到伯克希尔或微软那种量级的影响力?

芒格:谢谢你,沃伦。(笑)

巴菲特:这信是你写的。(笑)

顺便说一句,这是菠萝汁。有人一直在问这个。(笑)

他们说,如果你要长时间讲话,这个对嗓子有好处。

芒格:是的。嗯,当然,声誉是要花很长时间才能积累起来的。

很少有人能像查尔斯·林德伯格那样,一下子就获得巨大的声誉。

我们大多数人都得非常缓慢地才能获得这种声誉,伯克希尔的情况也是如此。

任何人都只能在自己被分配到的岁月和可用的时间里,尽量赢得最好的声誉。

结果可能好,也可能不好。但这是一项明智的投资。

我一直都看到,机会降临到人们身上,正是因为他们过去积累的信誉,才让新的机会找上门来。

所以,我认为,人一生中几乎没有什么比举止得当更重要的了。

而且——我认为我们在变得更富有之后,实际上努力表现得更好了,我觉得你要是不这样做,那就是疯了。

所以,我当然建议你们遵循那些老派的原则。

我不认为有什么办法能保证打造出一个绝对的强势品牌,如果一个结果是五千万分之一那种概率的结果,你多半是得不到的。

沃伦·巴菲特:菲亚特的吉安尼·阿涅利——我想那是1988年——我有一次和他一起吃晚饭,他跟我说了一句话,我一直记着。他说:“等你老了,”他说,“你会得到你应得的名声。”他说:“有一阵子你可以”——

查理·芒格:糊弄人。

沃伦·巴菲特:——“糊弄人,”但他说,“等到”——他当时说的是他自己——但他说,“等你到了我这个年纪,”他说,“不管你有什么样的名声,那多半就是你应得的名声。”

我认为公司也是一样的道理。而且,坦白说,伯克希尔能有今天,很大程度上得益于它赢得了一种与众不同的公司声誉。

我的意思是,我不认为我们是刻意去这么做的,但结果就是这样。

5. 气候变化对保险子公司的风险

沃伦·巴菲特:安德鲁?

安德鲁·罗斯·索金:沃伦,你说过全球变暖并没有增加伯克希尔在天气相关事件上的赔付。然而其他保险公司,包括Travelers,都把气候变化列为他们所使用的一项风险因素。

伯克希尔的模型有什么不同吗?如果有,是怎样的不同?

沃伦·巴菲特:是的。不。我见过——当然,SEC要求你把所有这些风险因素都列进去,律师也会告诉你,你能想到的一切都要写进去,你知道的,哪怕是你可能得阿尔茨海默病之类的。

他们只是想让你列一份大清单,这样万一以后有诉讼之类的事情,一切都已经被覆盖到了。

所以人们确实会把天气风险写进去,也许他们写进去是因为他们有某种模型显示了这一点。但是,你知道,我们对我们的业务定价——基本上,我们是每年重新定价一次。

这不像人寿保险公司。人寿保险公司会签一份合同——每一千元多少钱。如果你买终身寿险,你就等于定了一个价格——如果你20岁,你可能是为未来60年或70年定下了一个价格。但这不是我们所从事的财产意外险业务的情况。

我们是一年一年地定价。而且我看不出有什么迹象表明,在逐年的基础上,全球变暖是应该让我大幅调整——甚至是小幅调整——价格的原因。

这并不意味着它对人类不构成威胁,或者说——你知道,它非常重要。这只是意味着,如果我要卖一份一年期的保单,标的是一座价值10亿美元的工厂,我可能会非常关心那座工厂内部的消防保护以及其他各种保护措施。

我可能会关心那座工厂附近发生的事情,以及各种各样的事情,但我不会去想全球变暖。在我看来,在任何一个一年的时间段内,它都不会实质性地改变局面。

而且,你知道,如果我要在佛罗里达承保一份为期50年的风暴保单,我会非常认真地考虑全球变暖在那种情况下,可能会对飓风的发生频率和强度产生什么影响。

但我不认为它对明年佛罗里达、路易斯安那或德克萨斯发生飓风的可能性——或者强度——有任何实质性的影响。

所以,这不是——这不是我会写进10-K年报里作为一项威胁的东西。

查理?

查理·芒格:我并不认为全球变暖对天气极端程度会造成什么影响是完全清楚的。我觉得这个领域里有很多猜测的成分,也有很多人喜欢大声疾呼一些远未确定的灾难。

沃伦·巴菲特:是的。你觉得——这会改变你对一年期费率应该是多少的预测吗?

查理·芒格:不会。

沃伦·巴菲特:不会。这也不会改变我的判断,所以我其实不太明白他们为什么要把这一条写进去。

查理·芒格:很多人在这上面投入了太多情感,就像一种疯狂的意识形态。

并不是说全球变暖没有在发生。只是你可以因此变得非常激动,做出各种各样未必正确的疯狂推断。

沃伦·巴菲特:是的。这么看吧。你会不会因为全球变暖,就把明天的保险费率从今天的费率上调整?我很怀疑会不会。

那么,你知道,你会为未来50年调整费率吗?很可能会。

但我认为,就聚焦这个因素而言,一年更接近于一天,而不是接近于50年。

所以,我不希望我们的核保人员坐在那里,在承保一项风险或者定价的时候,花很多心思去想全球变暖的事。我希望他们想的是这里面是否涉及道德风险,以及这处财产是谁的。

我的意思是,这一点可能非常重要。过去有个家伙人称“纵火匠马文”,如果你给“纵火匠马文”承保,全球变暖其实没多大关系。他的楼反正是要没的。(笑)

不过马文有一种很妙的看法。他说:“我不是在烧楼,我是在制造空地。”(笑)

6. 尽管历史战绩不佳,仍可能继续投资石油天然气

沃伦·巴菲特:好。格雷格?

格雷格·沃伦:回顾过去十年里你几笔较大的股票投资,有两个名字尤为突出:康菲石油(ConocoPhillips)和埃克森美孚(ExxonMobil)。

就第一个例子而言,你是在2008年油价飙升接近顶点时买入的股份,后来你也承认,考虑到危机期间油价暴跌之剧烈,这是一个错误。

虽然你后来在菲利普斯66(Phillips 66)分拆为经营性资产之后,能够置换掉其中一部分持股,但据我们估计,过去六年里你卖出的大部分持股都是亏本卖出的。

有了那次经历,我们中有些人对你在2013年夏天大举建仓埃克森美孚感到意外。

虽然看起来你在去年油价下跌时得以按成本价清空了那个仓位,但这类会受油价波动负面影响的投资,似乎和你股票投资组合中其他类型的投资并不太契合,后者中许多都建立在具有独特竞争优势的强大特许经营权之上。

考虑到这一点,再加上格雷格·阿贝尔和他在伯克希尔·哈撒韦能源公司的团队在收购和投资能源资产方面的往绩,未来的能源相关投资交到他们手上是不是更合理?

巴菲特:嗯,没有什么比支持格雷格收购公用事业资产更让我们乐意的了。

而且——我们把它叫做能源,但伯克希尔·哈撒韦能源公司做的并不是石油和天然气业务,他们所处的行业和康菲石油或埃克森美孚真的是天壤之别。

但我们一直在不断寻找机会,让伯克希尔·哈撒韦能源公司投入大笔资金,而且它会这么做的。

伯克希尔·哈撒韦能源公司,我们在1999年以每股35.05美元的价格买下了这只股票。

我出价35美元,我从不改价,而伯克希尔——那家公司当时叫中美能源(MidAmerican)——他们从纽约请来了一些投资银行家,这些投资银行家在这儿待了一个星期,什么事也没做成。

但他们觉得——在他们回家之前,他们说,“你知道,你得给我们点什么,因为我们要开一张大账单。”我说,“好吧,那这样,我们付35.05美元,你们就可以说从我这儿把最后一个镍币也榨出来了。”(笑)

所以从那以后,我的一个心愿就是让伯克希尔·哈撒韦能源公司每股盈利达到35.05美元。它从未派发过股息。

今年它每股大概能赚30美元左右,这对格雷格和他的管理团队来说是了不起的成绩。但我们会拿到35美元甚至更多,因为他会做成一些好交易的。

这和康菲石油或埃克森美孚的投资完全不是一回事。结果是,我们把康菲石油的账面价值减记了,因为审计师要求我们这么做。

实际上,等我们全部算完账,我们在那笔投资上还是赚了点钱,在埃克森美孚上也赚了一点钱。

但我们不会经常买石油和天然气类股票,不过——我们大概还没买最后一次。

到最后,我们看看手头的现金,看看现有的机会,无论是投资还是收购企业,然后做出决定,偶尔买点什么,有时也会改变主意。

而且这种情况还会继续下去。这么多年来一直是这样。

我们在石油和天然气领域完全没有什么出色的表现,虽然我们赚了点小钱,也放过一两个本可以大赚一笔的机会。

查理?

芒格:是的。在利率如此之低、埃克森美孚的股息又是那样的规模的情况下,如果只从这个角度考虑,它作为一种现金替代品其实还不错。

巴菲特:是的。结果还算不错。也有些别的事情我们本可以做得好得多,但这一直如此,以后也还会如此。

7. 对企业缴税不必“流泪”

巴菲特:一号台。

观众:主席先生,副主席先生,我叫安迪·皮克(Andy Peake),来自纽约市。

首先,祝贺你们走过了非凡的50年;其次,感谢你们主持这场独一无二的股东大会,耐心回答股东们的问题。我相信你们两位都是——(掌声)

巴菲特:谢谢。

观众:我相信你们二位是这个星球上对美国税法最了解、最权威的人士之一。

我们的税法显然无论在个人层面还是公司层面都已经出了问题。

今天,我们有2.1万亿美元的境外企业现金滞留在外,没有汇回国内。我们拥有全世界最高的公司税率,而对于美国的高收入者来说,除了对冲基金经理之外,在纽约和加州这样的州,综合税率超过50%。

要真正实现改变、建立一个更简单、更合理的税法,可以做些什么?谢谢。

巴菲特:嗯,这需要众议院218名议员、参议院51名参议员,再加上一位愿意在法案上签字的总统。

问题在于:你认为国家应该花多少钱,然后再决定从谁那里征这笔钱。

我要指出的是,尽管所有企业高管都在抱怨税率,但企业利润占收益——占GDP——的份额,却处于历史最高水平。

40年前,公司税占GDP的4%。现在大约是2%。它们已经大幅下降,而工资税却在上升。

你知道,这确实是个值得探讨的问题。

而且一旦税法里有了特殊条款,除非对税法进行大规模修订,否则真的很难把它们去掉。

我其实认为——在这一点上我可能算是个乐观主义者——但我认为,参议院财政委员会的两位主要委员罗恩·怀登(Ron Wyden)和奥林·哈奇(Orrin Hatch),我觉得他们有能力协商出一个双方都不喜欢——但都比现行制度更满意——的方案,我认为税法可以变得合理得多。

但归根结底,如果我们要花掉GDP的21%或是2%,我们大概就应该征收GDP的19%。

我们可以承受一两个百分点的缺口,而不会让债务占GDP的比例比现在更高,所以我们还有这样的回旋余地。

但你知道,把17.5万亿左右的19%算出来,就像参议员[埃弗雷特]·德克森(Everett Dirksen)曾经说过的那样,那可是一笔真金白银。

至于从企业那儿拿多少、从个人那儿拿多少、从遗产税那儿拿多少,你知道,这从上到下都是一场博弈。

所以我——就境外现金而言,基本上你可以把它带回来,只不过要按美国的公司税率纳税。而我们的公司税率是35%。

查理和我,在我们人生的相当一段时间里,都是在公司税率52%、后来是48%的环境下经营的,而国家发展得很好,美国企业在那段时期也很兴旺。

我不会为美国企业的整体税率流一滴眼泪。我认为公司税方面本可以有一套更公平得多的税法,但我并不认为目前从公司税中征收到的GDP的2%——这个比例远低于30年或40年前——是一个过于苛刻的数字。

而对于那些定期存单只能拿到四分之一或二分之一个百分点利息的退休人士来说,再看看美国企业的有形股本回报率——按他们的算法——大概平均接近15%,我认为在这个经济体中,相比债权人,股权持有人得到的待遇是极为优厚的。(零星掌声)

查理?

芒格:嗯,我同意你的看法,我也不会为税法里的这些小差异而纠结。

我住在加利福尼亚,那里对长期资本利得征收约13.5%的税,而且在联邦层面不能抵扣。加州有这种税实在是荒唐,因为这会把富人赶走。

夏威夷和佛罗里达倒是很明智,他们知道富人不太会犯罪,不会给学校添负担,反而会带来大量的医疗开支,这对其他人的收入是有好处的。

我认为加州的税收政策非常愚蠢。但我不认为美国的——但我不认为美国的政策——(掌声)——我一点都不认为美国的政策不好。

巴菲特:而且它不能抵扣,是因为替代性最低税——

芒格:是的,没错。

巴菲特:嗯。以前并不是这样,但它——

芒格:不,它一直是——

巴菲特:——算是悄悄塞进去的。

芒格:不,他们是故意这么做的。(笑)

不,他们是故意这么做的。

巴菲特:偏执症的早期症状。(笑)

芒格:是啊。但这真是不可思议。把富人赶走这种想法,佛罗里达在这个问题上比加州聪明得多。这种做法实在是荒谬。

到底有谁会不想要富人搬进来在自己的州里消费呢?

巴菲特:是啊,是啊。你们来内布拉斯加参加股东大会的时候,记住这一点。(笑)

我要说的是,我确实认为今年是有一定可能的——而且不是微乎其微的可能。

我认识罗恩·怀登和奥林·哈奇两位。他们都很爱国,也很聪明,都想把事情做对。他们对什么才是正确的有不同看法,这毫无疑问,但他们也都明白,不合作就什么也办不成。

但我认为真正的机会在于,他们如果能在公众视线之外去做——去推进某件事——我要是知道他们正在这么做也不会感到意外。我认为这才是把事情办成的办法。

芒格一直指出,试想一下,当年在费城召开制宪会议的时候,如果每位代表都急着跑出去对着电视摄像机宣称自己多么正确、别人多么错误,会是什么结果。

死守立场、不肯妥协是成不了什么事的,因为当你在税法的一些重要方面存在根本性分歧的时候,要写出点东西来,需要大量的妥协。

但这两位都是好人,我不会——我不认为一年之内出台新的公司税法是不可能的事。

8. 巴菲特谈亚当·斯密的《国富论》

巴菲特:好的。卡罗尔?

卡罗尔·卢米斯:这个问题有点不寻常,来自澳大利亚墨尔本的乔丹·肖波夫(音译)。

“巴菲特先生,在本杰明·格雷厄姆《证券分析》第六版的序言中,您提到了四本您特别珍视的书。

“其中三本是格雷厄姆本人所著,它们对您的影响是众所周知的。

“然而第四本书对您思想的影响却很少被人提及——那本书是亚当·斯密写于1776年的《国富论》——它对您意味着什么,很少被讨论。

“所以我的问题是,您从《国富论》中学到了什么?它又是如何塑造您的投资和商业哲学的?”

巴菲特:嗯,它并没有塑造我的投资哲学,但我确实从中学到了经济学。我的朋友比尔·盖茨还送给我一本原版书。我因此得以好好研读一番。

亚当·斯密写这本书是在1776年。要知道——如果你读了亚当·斯密,又读了凯恩斯、李嘉图,再加上——如果你也读了我们那边卖的那本小书《客户的游艇在哪里?》,你就会获得很多智慧。

我忘了提一件事,本来该提的:我们之前没有提前发售,是因为那样会提前泄露电影的内容,不过我们现在确实有“伯克希尔轰炸机”的内衣、卫衣之类的东西在那边卖,是果园服饰(Fruit of the Loom)出的。

我们还有弗雷德·施韦德的《客户的游艇在哪里?》这本书,篇幅很少,却蕴含着惊人的智慧,而且读起来非常有趣。

但如果你不仅想获得更多智慧,还想显得更博学一些,那你也应该读一读《国富论》。

查理?

芒格:亚当·斯密是那种真正经得起时间考验的人物。我是说,他被公认为有史以来最有智慧的人物之一,这是当之无愧的。

当然,他当年所讲授的那些道理,在共产主义惨败、而新加坡、台湾、中国等地迅速崛起的时候,又被重新印证了一遍。

资本主义制度的生产力简直令人难以置信,他很早就完全理解了这一点,他做了很多有益的事情。

巴菲特:我借用了他关于劳动分工的一个想法,你知道,他讲的是人们制作大头针之类的事情,但我实际上把它运用到了慈善事业上。

你知道,我的意思是,让别人去做他们最擅长的事,自己坚持做自己最擅长的事,这个想法我从修剪自家草坪一直贯彻到了慈善事业中,把一切都交给别人去做,说“这件事别人比我更在行”,然后专注在对你来说最有生产力的领域,这是一件很美妙的事情。

芒格:是啊。你也没有给自己动肠道手术嘛。

巴菲特:没有。(笑)

我不确定我对此该怎么回答。(笑)

9. 子公司并不过分注重短期利益

巴菲特:好的。乔纳森?

乔纳森·布兰特:沃伦,您一直告诉您旗下企业的管理者,要把自己的企业看作是会永远持有的东西,他们的首要任务应该是拓宽护城河,照顾好客户。

据一些跟我谈过的人说,伯克希尔旗下那些曾经是公开上市公司的子公司,不止一次遇到过麻烦——请注意,这只是边缘情况——就是它们试图让年度盈利和上缴给母公司的股息最大化,而不是专注于公司的长期健康发展。

你是否发现,曾经的上市公司管理层,也许是出于习惯的力量,在只需极少考虑短期业绩的情况下做决策时,会比原本就是私人公司的管理层更困难?

如果这种现象确实存在,有没有什么办法可以更好地应对它?

我很好奇,伯克希尔大多数的薪酬结构是基于12个月的业绩,还是已经是基于多年期的?

沃伦·巴菲特:是的。我不觉得我们在收购的上市公司和私人公司之间,有过什么特别的问题。

我是说,如果把我们收购的上市公司加总起来,跟私人公司放在一起比较,我说不出我更愿意持有哪一组,或者说哪一组带来的回报更高。

查理·芒格:我不知道他这个想法是从哪儿来的。

沃伦·巴菲特:是啊。

查理·芒格:我们没看出来有这回事。

沃伦·巴菲特:是的。好吧,你们也听到查理说的了。我自己也想不出这种情况。

你知道,如果我们告诉他们要以100年为尺度去思考,我们说的就是真的以100年为尺度去思考,而且我认为他们知道我们是认真的。他们当然知道,我们自己做决策时,也正是这么去经营伯克希尔的。

所以,我认为我们树立了正确的榜样,我认为我们尽可能用言语来强烈传达这种理念,而且我们努力去强化它——我们努力把它写进年报里,努力在这样的会议上一再谈起它。

我们相信要把同一个信息不断地反复敲打出去。

当然,我们并不是完全忽视年度业绩,只是我们不靠它过日子。但我每个月都能拿到几乎每一项业务的数据,我会带着极大的兴趣去看,而且,你知道,我一直在琢磨这些数字。

我不认为这些数字不重要,但我们不是靠它们过日子的。我认为真正重要的,是我们三年、五年、十年之后会走到哪里。

但我也要说——如果我们在某个领域表现不佳,我不会因为我们致力于让十年后的成果最大化,就接受在短期内乱花钱,或者对业务漠不关心之类的事情。

但我得说,查理提出的观点,我并不真的认同这个前提。

10. 巴菲特对德国公司的兴趣

沃伦·巴菲特:好,2号台。

观众:亲爱的沃伦,亲爱的查理。感谢你们这精彩的50年。我是一名快乐的股东,希望你们能继续长久下去。

我叫维多利亚·冯·特罗普(音)。我来自德国波恩。

我的问题是,你们在美国和德国都拥有公司。你们在企业文化和业绩表现上,觉得德国公司和美国初创公司有什么不同?

沃伦·巴菲特:查理?

查理·芒格:什么之间的不同——

沃伦·巴菲特:这个问题我听清楚了。我是在等你回答,不是在等你重复问题。(笑)

查理·芒格:现在他耳朵好多了,他——

沃伦·巴菲特:是啊。

查理·芒格:嗯,我们——我们在欧洲买东西一直不太顺利。这种交易相当少见。

我认为欧洲的传统,包括家族传统,跟美国以及其他一些国家是不一样的。

当然,德国在技术和资本主义方面有着悠久的优良传统,这对德国来说是天赐之福。我们一直很欣赏德国人的表现。

德国人实际工作的时数比很多其他国家的人都少,产出却更多,当然了,沃伦和我在这方面也很擅长。(笑)

所以我们——我们很敬佩德国人,尤其是在工程技术方面——但我们很长时间以来一直想着要拥有优秀的德国公司,我们终于买到了一家。

沃伦·巴菲特:是的。不过我要做一个预测。我预测我们会在未来五年内至少收购一家德国公司。

我认为——我认为我们现在在德国比几年前更受关注了。我想我们现在在那边有一位女士,是她(也通过其他人)让我们注意到了Louis这家公司。

我想她因为在这笔交易中与我们的合作,还有我们努力把她对我们的帮助传播出去这件事,以后会听到更多的机会。

所以,如果我们在未来五年内不能在德国至少达成一笔交易,我会相当意外,而且我很期待这一天。我是说,我们会非常非常高兴——你知道,我们得先找到合适的生意,这我们明白。

自从Louis那笔交易公布以来的这几个月里,我大概收到过四五封信,但几乎每一封提到的都是非常小的企业。

但我们会拿下一家的。我们很渴望,我们有钱,而且我们偶尔也确实符合那些家族企业的情况。

而且那边的价格可能比美国更有吸引力一些,尽管我目前还没见到我们已经买下的任何东西。

但我要说,那边给我们提供的东西,价格上很有可能比目前的美国价格更能引起我的兴趣。

11. 为什么竞争对手有时会给GEICO低价

沃伦·巴菲特:好,贝姬。

贝姬·奎克:这个问题引起了我的注意,不是因为我觉得这是个抱怨,而是因为我认为这确实是一个关于你们在GEICO使用的精算模型的问题。

这个问题来自斯坦·扎恩(音)。他说:“我和我妻子都是伯克希尔·哈撒韦的股东。我78岁,她74岁。我们长期保持着无事故驾驶记录。

然而,当我们用股东折扣向GEICO投保时,GEICO却没能比其他优秀公司给出更低的同等保障价格。这是为什么?”

沃伦·巴菲特:嗯,这就是为什么在联系我们的人当中,我们大概能有40%的时候报价更低,而60%的时候不行。

没有哪家公司在所有情况下都是最低的。我们自己的核保标准涉及很多变量,其中之一是年龄,但在那个年龄段,年龄不会是主导因素。

但我们有很多很多变量。我们做我们的计算,而State Farm、Allstate、USAA等非常优秀的竞争对手,他们的核保权重有所不同,有时候他们的报价会比我们低。

但我不认为有哪家有规模的公司会比GEICO更经常地报出最低价。

我们每周都会通过电话给成千上万的人报价。我每周都会拿到数字,我会拿到报价数量,也会拿到成交保单数量。

我可以告诉你们,我们的成交比例是相当可观的。如果我们的报价比之前的人高,我们是卖不出去的。所以——不同的人对不同变量有不同的权重。

你提到的那对夫妇听起来应该能从某家公司拿到很好的价格,但显然他们从我们之外的另一家公司拿到了更好的价格。这种情况大概会发生60%的时候,而40%的时候我们能拿下这笔生意。

由于我们目前只占整个市场的11%,这意味着我们还有大量的潜在保单持有人有待争取。

这——在评估驾驶员时,这是个有意思的问题。你知道,我们知道16岁的男孩几乎是最糟糕的一类;16岁的女孩情况要好一些。

这是否意味着她们是更好的司机?不一定。

这可能意味着她们没有那种炫耀的倾向。可能意味着她们开车的里程数没那么多。也可能意味着很多别的因素。

所以我们会问很多问题,别人也会问不同的问题,因此我们得出的费率就会不同。但打个15分钟的电话给GEICO绝对是值得的。(笑)

查理?

查理·芒格:嗯,我想说的是,除此之外——当你进入老年人这个群体,而你发现自己没有像大多数同龄人那样迅速衰退时,你可能为保险付了不划算的价钱,但这是一笔好交易。(笑)

沃伦·巴菲特:加里。

我以前从没这么想过。(笑)

12. 因“伪装门面”而恶化的再保险业务

加里·兰森:再保险市场在过去两三年里发生了巨大变化,大量另类资本涌入这个行业,使得很难再假设在下一次重大灾难事件之后会出现巨大的机会。

你和阿吉特打算做什么改变,或者做些什么,来利用可能存在的任何机会?

沃伦·巴菲特:嗯,我们的竞争对手不也想知道吗?(笑)

再保险业务不像以前那么好了,而且以后也不太可能像以前那样好。

有大量资金涌入了再保险,并不是因为他们想为别人分保,而是因为它成了一种时髦的资产类别,吸引那些寻求所谓非相关性投资、可能根本不知道自己在做什么的人,但这是一种可以卖给人们的东西,你知道,是一条向养老基金推销的很有吸引力的产品线。

其次,这是资产管理的一个幌子。所以,如果你到百慕大去开一家再保险公司,你实际上可以经营一只对冲基金,你需要一点业务来让它看起来像是在做对冲基金以外的事情,而且把它设在离岸地区,这样你就不用交税了,但这才是主要动机。

所以,当有一大批人把资金带进来,而他们需要靠你的再保险这个门面来掩盖他们真实的动机时,你在再保险方面得到的价格就很可能不那么有吸引力。

这种情况已经在相当大的规模上发生了,我想说,我预计未来10年的再保险业务——我说的是整个行业——将不会像过去30年左右那样好。

这是一个前景已经转差的行业,我们对此无能为力。

我们确实能找到一些事情可做。有些事情只有伯克希尔能做,我在年报中提到过,有八份——我想是八份——保费达10亿美元或以上的合约,这八份全都是我们承保的。

所以,我们——在这个世界的某个角落,我们确实占有很强的地位,还有一些别的事情我们会去做,但情况已经不如以前了。

查理?

查理·芒格:嗯,我想说,总体而言,这当然会变得更难,而且,来自推销型金融的这种竞争正变得越来越激烈,他们也更加乐观。

他们在寻找一个有说服力的故事。我们不是为了推销东西而去寻找有说服力的故事。我们是在打一场持久战,而别人只是假装在这么做。

沃伦·巴菲特:是的。在很长一段时间里,我们本来是有机会走出去推销再保险类的资金,真正利用——你知道——利用别人,因为我们在这个领域声誉最好,我们能吸引一大笔资金,还能从中赚取很高的加价。

但那不是我们的玩法。

查理·芒格:而且我们也并不特别欣赏那种玩法。

13. 如何赢得朋友、影响他人

沃伦·巴菲特:3号台。

观众:巴菲特先生、芒格先生,我叫(听不清),来自南佛罗里达,我现在读七年级。

我的问题是,你们是怎么交到很多朋友,让人们喜欢你们并愿意与你们共事的?

沃伦·巴菲特:这个问题不错。(掌声)

非常好的问题。

查理·芒格:嗯,你知道,我在你这个年纪的时候相当讨人厌,问了很多冒失的问题,不是每个人都喜欢我。

所以我唯一能让人们稍微喜欢我一点的办法,就是变得非常富有、非常慷慨。(笑)

这个办法管用。

沃伦·巴菲特:只要人们觉得你会开支票,他们就会在你身上看出各种各样的美德。(笑)

是的。我们俩——查理和我年轻时都算是相当讨人厌的那种人,但随着年龄增长,你应该在为人处世上变得更聪明一些。

而我这一路走来,还真遇到了几位不错的老师,教我什么样的做法是有效的。

我是说,我这一生中一直在观察别人,观察这些了不起的老师。他们并不是传统意义上的老师,但都是我敬佩的人,我就问自己:“我为什么敬佩这些人?”既然我自己也想被人敬佩,那我为什么不学一学他们的这些品质呢?

所以,这不是什么复杂的道理。你看看你身边的人,在学校里你喜欢的那些人,把他们身上让你喜欢的三四个特质写下来;再看看那些让你反感的三四个人,把他们的那些特质也写下来,然后下决心做一个连你自己都会喜欢的人——把左边那些人的品质学过来。

你慷慨大方,待人友善,遇事幽默豁达,不抢不属于自己的功劳,诸如此类。这些都是可以做到的。

如果你喜欢别人身上的这些品质,别人也会喜欢你身上的这些品质。而如果你觉得有些事挺讨厌的——总是迟到,总爱抢功劳超过自己应得的份,对什么都消极负面——你不喜欢别人这样,那就把这些毛病从自己身上去掉,你会发现这招相当管用。(掌声)

芒格:这在婚姻里也真的管用。与其想着改变你的配偶,不如改变你自己,这是个好主意。(笑)

巴菲特:芒格说过,选择婚姻伴侣时最重要的不是找聪明、有幽默感或有品格的人。他说你要找一个期望值低的人。(笑)

14. 尽管存在劳资问题,NetJets 并非一个错误

巴菲特:好。安德鲁?

安德鲁·罗斯·索尔金:好的。这是一个关于 NetJets 的问题。我们收到了好几个相关问题,把其中两个合并在了一起。

第一个问题是,你能否谈谈与 NetJets 飞行员之间旷日持久的纠纷,他们正在外面举牌抗议;惠特尼·蒂尔森问道,“你对 NetJets 数十亿美元在订的飞机预期能有什么样的投资回报?”而且他措辞很尖锐地写道,“收购 NetJets 是不是一个错误?”

巴菲特:不,我不认为收购 NetJets 是个错误。我们确实有一些项目在相当长一段时间里看起来像是错误,其中一些后来确实证明是错误。

但 NetJets 是一门相当不错的生意。我们拥有一门好生意;飞行员们拥有一份好工作。

而且——用数十亿美元订单的投资回报率这个角度来看这件事,我觉得不太合适,因为我们会把那些飞机转售给机主。

我们确实拥有一支核心机队,这代表着一笔投资,但这笔投资在很大程度上是由机主们自己持有的。我自己拥有——我拥有多少来着?十六分之三左右吧,是我孩子们使用的那种机型的份额。我还拥有另一种我自己使用的机型的八分之一。但那是我个人的投资,不是 NetJets 公司的投资。

至于劳资关系——在伯克希尔,这些年来我们打过交道的工会有几百个,真的是几百个。事实上,我们现在可能同时就有几百个。

而我们——在这 50 年里——我记得只发生过三次罢工,我想没有别的了。也许有过一天的临时停工,这倒有可能。

但我们在伯克希尔·哈撒韦的纺织业务遇到过一次为期四天的罢工,大约 30 年前布法罗新闻报也发生过一次四天左右的罢工,还有一次是在喜诗糖果那里发生过罢工。

所以,我们完全没有什么反工会的立场,而且我们认为我们的飞行员非常出色。

我是说,我坐过 NetJets 的飞机,我家人也坐 NetJets 的飞机,到现在已经 20 年了,我们遇到的一直都是敬业、友善的飞行员。

这不是——你知道,人与人之间在薪酬问题上时不时产生分歧,是人之常情。

我们飞行员的平均年薪是 145,000 美元。他们工作——他们有几种排班方式可选,但其中一种也是主要的一种,是工作七天休七天。

我们支付他们往返驻地的时间费用。他们可以住在全国任何地方。而且和我们的竞争对手 Flexjets 或 Flight Options,或者包机公司相比,我们给的薪酬是很不错的。

但雇主和雇员之间时不时有些分歧,这完全可以理解。我们会把问题解决的,但这未必能在一天、一周或一个月内搞定。

我们的飞行小时数在增长。就美国的机主数量而言,也在增长。欧洲那边持平。但美国是这块业务里更大的部分。

所以,这是一门我很高兴我们拥有的生意。我为拥有它感到自豪。这是一流的运营。我相信,我们给飞行员的培训比其他任何人给的都多。

我自己坐 NetJets。我的孩子们都坐 NetJets。我们很多经理人也在坐,所以没有人比我们更在乎安全。

这不是那种 CEO 坐自己专属飞机、别人坐别的方式的公司。所以我——我用的飞机跟别人用的一样,飞行员也一样。我是说,没有任何特殊安排。

所以我们对安全极为重视,我们的飞行员也非常专业。而目前,我们在合同问题上存在分歧,但依我看,这会解决的。

查理?

芒格:这么多年来,我遇到的每一位 NetJets 飞行员,给我的印象都是很出色的人,技术娴熟、能力强、尽职尽责、值得信赖。

而且我想说,大多数——我想不出有哪个 NetJets 飞行员曾以任何方式表示过他对自己的生活不满意,很多人还说他们就是喜欢这份工作,正因为如此——我并不确定工会是否公正地代表了这些飞行员。

巴菲特:好。(掌声)

他说的是“fellows”(伙计们)。其实我们也有很多女飞行员。

15. 税法助力金霸王与宝洁的交易

巴菲特:格雷格?

格雷格·沃伦:沃伦,看看你从宝洁收购金霸王的交易,在交易达成时,你指出金霸王是一个领先的全球品牌,产品品质一流。你显然很了解这门生意,它最初是在 1996 年被吉列收购的。

虽然金霸王确实提供相当稳定的现金流,并在市场地位上拥有强大的品牌,但其核心业务正在走下坡路,技术进步使得碱性电池的重要性远不如 20 年前了。

回顾历史,只要一门生意还能持续为伯克希尔整体产生一些现金,你一直都愿意继续持有处于衰退行业中的业务,所以把金霸王纳入投资组合并不算什么反常的事。

我的问题是,考虑到你所持宝洁股票的成本基础极低——其中一部分你近几年一直在出售——税务筹划在促成这笔交易上究竟起了多大作用?

如果没有税务方面的考虑,你还会做这笔交易吗?如果会,会以什么价格做?

巴菲特:嗯,宝洁和伯克希尔·哈撒韦双方在以这种方式做这笔交易上都有税务上的好处,所以如果没有各自享有的这些税务优惠,他们大概不会以交易达成时的那个价格出售,我们也不会以那个价格买入。

而这需要——我们必须已经持有宝洁的股票超过五年。

这是税法里存在已久的一项规定,我们跟它被写入税法这件事毫无关系,但它就是税法的一部分。

这多少有点类似于房地产置换安排,在那种安排下,你可以置换房地产,并递延任何税款。

而且我们在Duracell上不会获得新的计税基础;我们保留原来较低的计税基础,就像——那叫什么来着?是1231条款还是——

芒格:对。

巴菲特:——房地产置换。所以这跟那个是类似的,答案是,如果不是因为我们能做一个置换安排,从宝洁的角度看这笔交易本不会发生,而且很可能从伯克希尔的角度看这笔交易也不会发生。

至于业务衰退的问题,电池业务将是一个走下坡路的业务,但在全球范围内它还会存在很长很长很长一段时间。

Duracell的地位非常稳固,是一门很好的生意。而且就像你说的,我在吉列董事会任职时就对它很熟悉了。

但——你知道,随着时间推移,它的销量会有所下降,不过我认为我们在Duracell这笔投资上会做得不错。我很期待完成这笔交易,不过可能要到第四季度才能完成,因为我们得把它从IT系统、配送中心等等一大堆和宝洁纠缠在一起的东西中剥离出来。

但宝洁一直合作得很愉快。他们在推进这次过渡——你知道,在这段时间里他们的配合可以说是无可挑剔,等我们真正拥有它的时候,我会非常高兴。

16. 我为什么要捐出我大部分的财富

巴菲特:4号台。

观众:你好,沃伦和查理。我是马文·布卢姆,来自德克萨斯州沃斯堡的遗产规划律师,那里是你们四家公司的所在地。

顺便说一句,我们对达拉斯/沃斯堡地区新开的内布拉斯加家具城和伯克希尔·哈撒韦汽车集团感到很兴奋。

我们希望,在你们心中,沃斯堡能成为仅次于奥马哈的第二故乡。

巴菲特:那个地方对我们不错。实际上,我们在那里有五家公司。MiTek刚收购了一家。

观众:好的,那更好了。

几年前的年度股东大会上,我曾问过你关于遗产规划的问题,以及你留给孩子的理念——留给他们足以做任何事、但不至于多到让他们什么都不做的钱。

今天,我想问问你签署「捐赠誓言」(Giving Pledge)的决定,承诺至少把一半资产捐给慈善事业。

你能谈谈你对慈善事业的看法吗,以及如何在给家人留遗产和把资产留给慈善之间取得平衡?

巴菲特:嗯,这在很大程度上取决于每个人的具体情况。实际上,就我而言,我承诺捐出超过99%。不过就算这样,剩下的也还是不少。(掌声)

如你所知,遗产税免税额在过去这几年大幅上调了,所以——如果我有一个孩子积极参与工作,帮我一起把生意做起来之类的,而且这是一个小企业,我想把它传给他们,那我可能会有非常不同的感受。但如今这种情况其实完全可以做到不用交遗产税,尤其是如果提前做一点规划的话。

这是一件非常因人而异的事情。我——就像查理——你知道,当你到了要琢磨自己拿这些钱怎么办的阶段时,选择其实变得相当——相当有限。就像查理前几天说的,他说反正到了他要去的地方,钱对他也没什么用了。(笑)

你知道,墓地里可没有「福布斯400强」。

所以问题在于,钱用在哪里能发挥最大的作用?我认为,对我的孩子们来说,钱能起到的实际好处是有限的,所以我会确保他们拥有那部分,或者说他们在某种程度上已经拥有了。

而另一方面,当我看着保险箱里那一堆大概50年前就放在那儿的股票凭证时,它们对我来说毫无用处,完全没用。它们在我的生活里什么也做不了。

我是说,它们不能让我一天摄入7000卡路里而不是3000卡路里。它们——没有什么是它们能做的。

我已经拥有了这世上我想要的一切,而且已经拥有了几十年了。要是我还想要什么别的东西,我就直接去买了。

所以,这些东西放在这里,对我而言毫无用处,但对世界其他地方的一些人来说却有巨大的用处。我是说,它们能救命,能提供疫苗,能提供教育,用处多种多样。

那既然它们现在就能发挥这么大的作用,为什么还要为了我,或者为了往下数四代的曾曾孙辈之类的人,就一直放在那儿呢?

所以这就是我自己的理念,不过我认为每个人都应该形成自己的看法,并遵从自己内心的想法去做。

我确实认为——我确实认为他们不妨问问自己,钱用在哪里能发挥最大的作用?

而这中间的差别可能相当悬殊:一边是钱能为数百万人做些什么,这些人根本没有我曾经拥有过的那种过上像样生活的机会;另一边是钱能为我自己做些什么。

我是说,如果——我可以拥有10栋房子,甚至可以买下一整间酒店住进去。但这样我会更快乐吗?那就太疯狂了。

查理和我都喜欢过相当简单的生活。但有一件事我们确实清楚:我们知道自己喜欢什么、不喜欢什么,而且我们不会用别人喜欢什么来评判这件事。

所以我没有太多建议要给任何人,但我想说,开始考虑这个问题吧。

当我给参加「捐赠誓言」的人打电话的时候,你知道,其中一些人——我会遇到某个70岁的人,他说,「我现在还不想考虑这个问题。」我总是告诉他:「难道你到了95岁、膝上坐着个金发女郎的时候,能做出更好的决定吗?」(笑)

这事儿几年前还真有人试过,你可能听说过。(笑)

查理?

芒格:不,不过我倒是想起来,那位抱怨税制的人应该记得,前不久他们修改了遗产税规则,你可以留给孩子500万美元,等等。我认为那是法律上一个非常有建设性的改变。

所以我认为我们不应该假定我们的政客们总是彻头彻尾地荒唐。那次改变,我觉得是非常可取的。

17. 把长期持有的股票分配给股东?

巴菲特:好的,卡罗尔。

卡罗尔·卢米斯:提问者名叫安德烈·巴特尔(音),他是伯克希尔的股东。

「这样做是否合理」——这里我要加上我自己的补充,问一下这在法律上是否允许——「伯克希尔在未来某个时候,是否可以把某些或全部长期股权投资,比如可口可乐或美国运通,以一种税务上足够高效的方式分配给股东,就像雅虎计划对其持有的阿里巴巴股份所做的那样?

「这个想法是,用伯克希尔并未在积极管理的资产——也就是说,已经有一段时间没有买卖过、并且由于所得税影响而几乎没有动力出售的资产——来向股东返还资本,同时又不会拿走那些本可以由伯克希尔管理层比股东自己再投资得更好的资源,也就是现金。」

巴菲特:是的,我认为雅虎实际上并没有解决这个问题。查理,你也在关注这个事。

芒格:我认为我们对美国运通之类的公司没法这么做。这是个不太恰当的例子。我们没有办法那样做。

巴菲特:不能。很多年前曾经有一种办法可以做到这一点,而且确实有人这么做过。我不是说我们,但我见过别人这么做的例子。

但根据税法,没有办法用增值的证券来赎回自己公司的股票——你可以在收购之类的场合这么做,用它去交换类似资产类型的东西,比如金霸王那笔交易,但没有办法在不缴全额资本利得税的情况下把它分配给股东。而且——

芒格:对,把整块业务分拆给股东,如果你持有的时间够长,那大概是唯一能做的事了。

巴菲特:是的,但即便如此,我是说,雅虎的做法也没有摆脱这笔税。

芒格:我对雅虎一无所知。

巴菲特:是的。不——或者说他们打算做的事。

如果阿里巴巴最终想自己把它赎回,这也许能给他们提供另一种选择。

我是说,可能存在这样一种情形,他们能和阿里巴巴谈成一笔交易。我看不出他们是怎么摆脱这笔税的,除非他们随后和阿里巴巴再做一笔某种性质的交易,但也许他们得到的税务建议和我看到的不一样。

我是说,我知道各种各样的情况,公司——在可交易证券上——持有大量未实现的收益,而近些年我没见过有什么办法能让人们在不缴纳公司层面税款的情况下,把那笔钱送到股东手里,尽管我在职业生涯早期,在税法还不一样的时候,确实见过这种做法。

查理?

芒格:没有。这——这就是我们要说的。

18. 年轻人组建家庭的比率下降是永久性的吗?

巴菲特:好的。乔纳森?

乔纳森·布兰特:伯克希尔旗下有许多公司受益于独栋住宅建设:ACME、约翰斯·曼维尔、本杰明·摩尔、MiTek 和肖氏地毯都在其中,更不用说铁路了。

金融危机之后,您说过,那些因为和父母或岳父母/公婆同住而推迟组建家庭的年轻成年人,最终会厌倦这种安排,一旦就业市场好转,甚至即便没有好转,我们也会看到组建家庭的比率恢复正常。

如今工作机会更多了。然而,组建家庭的比率仍然低于被认为正常的水平,不知是因为学生贷款负担过重、人们对拥有住房的态度发生了转变,还是因为首次购房者面临更严格的抵押贷款条件。

是不是有一些更为结构性的因素在起作用,使得相对于人口的家庭组建比率可能会持续低于历史水平?

美国会不会变得更像欧洲那样,许多成年子女和父母或岳父母/公婆同住相当长一段时间,还是说您仍然认为,家庭组建比率的低迷主要是一种周期性现象,最终会回归历史均值,从而提振这一组公司的独栋住宅新开工数和盈利?

巴菲特:是的。我显然不知道答案,但我认为后一种情况更有可能。

我可能是错的。你最近一次看这方面的数据是什么时候?我听说过去六个月里这个数字有相当程度的回升,但——你看到什么了吗,乔尼?

乔纳森·布兰特:最近确实没怎么看。

巴菲特:是的。我本该知道数字的,但过去六个月还是九个月的数据我不知道。不过我的印象是它已经有所回升。

我在电影里把那枚戒指卖给那个家伙,尽我所能了,他们再过一两个月就要在这儿组建家庭了,我还受到了邀请。

但说实话,我不知道——你知道的——家庭组建这件事会怎么发展。

我本来预期——但我预期得比现在早——我预期它会回升。经济衰退时它总是会下降,你可以说我们还没有完全从这次衰退中恢复过来。

你猜的和我猜的一样准。

查理?

芒格:我的感觉完全一样,不过我想我说出了在场很多人的心声,我有几个孙辈,我希望他们能赶紧和合适的人结婚。(笑)

巴菲特:查理,你为什么这么关心这件事?

芒格:我觉得这些人整天晃来晃去,痴心妄想些不切实际的东西,或者不管他们到底在干什么,这对他们没好处。(笑)

巴菲特:他们今天在场吗?

芒格:我不知道。他们有些人可能在场。我不想点名。(笑)

巴菲特:不。我觉得你已经说得够明白了。

19. 为什么倾向于个人慈善而非企业慈善?

巴菲特:好的。5号台。

观众:先生们,谢谢你们带来精彩的一天。

我叫马克·罗伊(音),是这里奥马哈以马内利异象基金会的执行董事。

今天早些时候,我坐在角落里,和我儿子通了电话,他在印度尼西亚工作生活,身处最贫困的人群之中,顺便说一句,他的工作是由盖茨基金会资助的。

他今天所处的地方,和我所坐的地方,反差再明显不过了。

您一直是关心他人需求的慈善典范。您证明了重要的不是我们持有多少股份,而是我们如何与他人分享。

所以接着上一位提问者的话题,我想问,怎样才能鼓励企业对那些非股东人群的生活产生更大的影响?

巴菲特:是的。关于你想要增加慈善事业的这份初衷,我完全赞同。

不过,比起企业慈善,我更相信个人慈善。

我确实感觉自己已经拥有了所需要的一切,但我也确实觉得我是在为股东工作,应该由他们自己来决定他们的慈善活动,因为那是他们的钱。(掌声)

现在,我们参与——我是说,我鼓励我们所有的公司延续他们在被我们收购之前就有的慈善行为,而且,你知道,我们希望他们参与所在社区,帮助那些帮助他们员工和客户的机构。

但我确实认为,无论何时,用公司的钱给我的母校之类的机构开支票都不是我该做的事。我只是——我觉得那不是我的钱。

我确实把这看作一种合伙关系。我们一直都是这样看待的。几年前我们曾经有一套制度,让所有股东都可以指定捐赠对象,我觉得那是个相当不错的制度。后来出于一些原因我们不得不放弃了——我很不情愿放弃,但不得不这么做。

关于慈善捐赠,有一件有趣的事——我是说,我这辈子从没有为了捐钱给任何机构而牺牲过什么。我是说,我从没因此少看一场电影,没少去一次旅行,没少度一次假,也没少给孩子们买过一件礼物。

你知道,有些人这个星期天捐的钱,真的会在某种小的方面改变他们的生活方式,而这种情况从没发生在我身上。我捐出去的一切都纯粹是多得不像话的盈余,我很高兴自己能这么做。

但真正让我敬佩的,是像你儿子这样的人。

查理?(掌声)

芒格:嗯,我在花别人的钱做慈善这方面,兴致也相当克制。(笑)

巴菲特:我曾经在一个机构的董事会任职,那个机构需要筹集相当一笔钱,它不是教会附属机构之类的组织。

于是他们让我去拜访四五位企业大佬,还叮嘱说:“千万别让他们个人捐钱,只让他们捐公司的钱。”

我当时基本上就说:“我不会这么做。”如果他们自己都不肯掏钱,凭什么代表全体股东去开支票?

所以,对于在某种程度上出于CEO或董事个人原因的企业慈善捐赠,我确实有很大的保留意见。

20. 欧元能在欧元区的变化中存续下来

巴菲特:好,贝姬?

贝姬·奎克:这个问题来自Felipe,他问:“你和查理认为欧元总体上对欧元区经济产生了正面还是负面的影响?你们认为法国退出欧元、恢复使用法郎会是个好决定吗?

巴菲特:嗯,这个问题对我来说太容易回答了,所以我把它交给查理。(笑)

芒格:我一点头绪都没有。(笑)

我认为欧元有着高尚的初衷,本来有望带来许多好处,而且它无疑也确实带来了不少好处。

但从某些方面看,把差异如此巨大的国家捆绑在一起,本身就是一个有缺陷的体系,目前正承受着压力。眼下最大的压力并不在法国。

巴菲特:是的。

芒格:最大的压力在希腊、葡萄牙等国家。

我确实认为他们当初这么做可能并不明智。他们把一些本不该纳入其中的国家也拉了进来。

你不能跟一个轻浮、酗酒的连襟合伙做生意,你知道的。(笑)

我是说,你得找别的人合伙才行。我认为他们当初把标准放低了一点,这就造成了现在的压力。

巴菲特:我想——(笑)——这里说的一切都不能外传,明白吧。(笑)

他们——我认为这是个好主意,但仍然还需要大量的完善工作。

而且我认为,到目前为止,总体来说它是一件好事。

但它——你知道,它是有缺陷的,而且这些缺陷正在显现,但这并不意味着它无法被纠正。

我是说,我们在1789年制定了一部宪法,你知道,它后来还是经过了几次修正,而其中有些关于非常重要事项的修正案,隔了很久才通过。

所以,我不认为它最初设计得不完美,就注定要被放弃,但我认为如果存在缺陷,就必须正视它们。我想,目前正在发生的这些事件,或许会促使人们去正视这些问题。

我们本可以——大概——我们本可以和加拿大共用一种货币,而且很可能行得通,我是说,如果我们决定这么做——

芒格:当然,我们本可以让它行得通。

巴菲特:是的。我们本可以和加拿大共用一种北美货币,你知道,我们会想办法把问题解决好,这甚至可能是有用的。

但我们没法搞一种把委内瑞拉也包括在内的全半球货币,或者——

芒格:还有阿根廷。

巴菲特:是的。(笑)

所以——他就喜欢点名道姓。(笑)

表扬要点名,批评要归类。(笑)

而且我其实认为,拥有一个设计合理、执行到位的欧元体系可能是值得追求的,这样——你知道,规则才能真正得到落实。欧元最初是有规则的,但据我记得,这些规则很早就被打破了,打破它们的不是希腊人,而是德国人和法国人。所以——

芒格:投资银行家们放任他们——他们帮着炮制虚假的财务报表。

巴菲特:是的。

芒格:他们——实际上,那是有投资银行家协助的欺诈。

巴菲特:是的。

芒格:这也不算什么新鲜事。(笑)

巴菲特:那么,回到我们主要的观点,我认为欧元能够、也大概应该存续下去,我想这需要一些真正的变革,或许还需要一些先例,才能让它做到这一点。

我真心希望——我是说,它很可能很快就会朝着更团结或更松散的方向发展。我认为,如果它能找到办法走向更团结的方向,总体上这对欧洲来说会是一件好事。

但它确实——你知道,就目前这种形式是行不通的。

查理?我不知道我为什么又要给你一次机会,不过——(笑)

芒格:我想我已经得罪够多人了。

巴菲特:没错。(笑)

楼上还有两三个人没得罪呢。(笑)

21. 芒格:GEICO 协同效应是个「蠢主意」

巴菲特:好的。加里。

加里·兰森:关于收购 Van Tuyl——现在叫伯克希尔·哈撒韦汽车公司——它和 GEICO 之间可能存在一些自然的协同效应,哪怕只是在销售员的桌上摆一只壁虎玩偶。

你们是否会考虑做点什么,借助这种关系去争取更多客户?

巴菲特:是的,我不这么认为。

你总会碰到投资银行家告诉你会产生协同效应之类的说法。大多数时候都不管用。

而且从历史上看,通过经销商销售车险效果并不特别好。如果我们真要这么做,我们大概得从 Van Tuyl 那边补偿做保险业务——或达成保险销售——的人员,这会增加成本。

我的意思是,GEICO 是一个低成本模式,一个非常出色的低成本模式。[首席执行官]托尼·奈斯利在控制成本方面做得非常出色,你可以从我们的费用率里看出来。

我们在广告上花了很多钱。但它的成功取决于以比别人更优惠的价格提供一流的保险,而我们把越多的人拉进分销体系,或诸如此类的做法——

所以,我非常怀疑我们会在这方面做任何事。我认为,如果这两家公司作为两个独立的业务来运营,会比我们硬要撮合出点什么效果更好。

我们——查理和我在纸面上见过很多这类涉及协同效应的方案,真正成功的少之又少。

查理?

芒格:嗯,我同意。这是个非常蠢的主意,我们不会去做的。(笑)

22. 巴菲特不再关注白银市场

巴菲特:好的。6号台。

观众:巴菲特先生,在这种量化宽松、低利率、股市估值偏高的环境下,您如何看待目前价位下白银的价值?您还在关注白银市场吗?

巴菲特:我确实已经很久不太关注它了。但曾经有一段时间,我们持有超过1亿盎司白银,我对它的供需情况,以及未来可能的供需变化,了解得相当多。

但我真的没有——很长很长时间没怎么关注它了。

芒格:这也是件挺好的事。(笑)

我们做得并不好。

巴菲特:是的。我们赚了一点钱。

芒格:是的。

巴菲特:那个——你知道,摄影——关于白银有意思的一点是,确实存在一些纯银矿,但绝大多数情况下,白银是作为副产品被生产出来的,比如作为铜矿开采之类的副产品。

所以它——它对自身供需特征的反应没那么大——那仍然是个因素——反而更多地受它作为副产品所依附的那种东西(比如铜)的供需特征影响。

所以,这也是一个非常小的市场。不过我们的结果比亨特兄弟要好,但除此之外,我们不再考虑白银了。

23. 巴菲特之后,维权投资者能否夺取控制权?

巴菲特:好的。安德鲁。

安德鲁·罗斯·索尔金:查理,问一个关于维权投资的问题。

维权投资持续增长,正如查理在2014年年会上所说的,他认为情况会变得更糟,而不是变好。

所以问题是,我们希望查理和沃伦能永远都在,但不幸的是,总会有一天他们不再执掌这家店。

巴菲特:我拒绝这种失败主义论调。(笑)

安德鲁·罗斯·索尔金:如果沃伦通过他的遗产计划在十年内把股份捐给慈善机构,而维权投资者变得越来越强大,伯克希尔在近期和远期将如何抵御维权投资者?

另外,如果伯克希尔未来被拆分,股东获得了可观的溢价,您会认为这是一种失败吗?在您看来,需要多高的溢价才算成功?

巴菲特:这样说吧,如果经营得当,拆分它不会有溢价。

表面上可能看起来会有。我是说,人们会说子公司A可能能卖到20倍市盈率,而整体公司却只能卖到15倍左右。但如果你把那个能卖20倍的子公司分拆出去,整体公司也不会再卖到15倍了。

我是说——我在年报里已经讲过——把这些公司放在同一份公司纳税申报表里,对伯克希尔有很多好处。

所以我认为,无论从长期还是中期来看,各部分之和大于整体价值的可能性都不大。

抵御维权投资最好的办法是业绩。但最近,有太多资金涌入维权基金,因为为这类基金募资一直很容易——我是说,过去几年这一直是一种成功的资金运作方式,于是机构资金开始流入其中,顾问们也推荐它,诸如此类。

所以,我想说,如今我看到的很多所谓维权行动,人们其实是在牵强附会——无论是他们所谈论的那类公司,还是他们声称自己能做到的事情,都是如此。

我认为最大的——你知道,如果说的是我的股份要在我的遗产处理完之后分十年发放,以及这些股份所拥有的投票权,我想,等到那真的发生的时候,伯克希尔的市值很可能已经大到,即便所有维权投资者联合起来,也做不了太多事情。

从现在起10年或20年后,伯克希尔很可能会真正成为一个非常、非常庞大的组织。

芒格:而且,巴菲特的超级投票权还会持续很长时间。

巴菲特:会持续很长时间,是的。

我一直——我有些朋友给我打电话——他们是其他公司的人,遇到了维权投资者,他们对此很担心。我就告诉他们,把维权投资者送到伯克希尔来。我们欢迎他们。

我们很乐意让他们买我们的股票,因为他们不会有任何进展。而这种局面还会持续很长、很长时间。

我们应该成为一个让人们可以把维权投资者“甩”过来的地方。(笑)

查理?

芒格:嗯,我觉得有意思的是,在过去,很多——大多数——股票的售价远低于其内在价值,那时很少见到美国公司回购自己的股票。

巴菲特:哦,是的。

芒格:而现在,在很多情况下,维权投资者反而在敦促公司大举回购股票,即便股价已经高于其价值。

这不是一种建设性的行为,也不是一种值得欢迎的转变,对维权投资者来说,这也算不上是一种很负责任的行为。

巴菲特:在股票回购这么简单的一件事上,被写出的和被做出的蠢事,实在多得不能再多了。

我是说,依我看,是否回购自己的股票,是一个非常简单的决定。你知道,如果你已经照顾好了业务的需要,而你的股票售价又低于其内在价值,那你就回购。这——我看不出还有什么比这更简单的了。

如果你有一个合伙企业,合伙人想以业务价值的120%把股份卖给你,你会说,算了吧。

而如果他想以其价值的80%卖给你,你就会接受。这并不复杂。

但在决定是否回购股票这件事上,人们脑子里掺入了太多其他的动机。在很多情况下,这已经变成了一场非常扭曲、甚至有点荒唐的讨论。

查理说得对。你如果去看股票回购的历史,就会发现,股票便宜的时候回购会急剧减少,而股票被充分定价、甚至高估的时候,回购却会大幅上升。

但在伯克希尔,我们不会这么做。在伯克希尔,你知道,我们眼下——我们会很乐意以账面价值的120%大量买入,因为我们知道它的价值远不止于此。

我们不知道具体高多少,但我们知道它的价值高得多。

我们不常有机会这么做。但只要有机会,我们就会大干一场。

但我们不会以账面价值的200%去回购,因为那不值这个价。

你知道,这不是一个复杂的问题,但我见过不少管理层,他们宣布要买回价值X的股票,然后就不管价格高低照买不误。

很多时候这个价格是合理的。但如果不合理,他们似乎也不会停下来,而且似乎也没有人想去阻止他们。

查理?

芒格:嗯,我完全同意你的看法。

巴菲特:好。

芒格:我不认为这是一个美好的时代,这个维权投资盛行的时代。

巴菲特:要不要展开说说?(笑)

芒格:嗯,我——我很难想到有哪个维权投资者是我愿意让他嫁入家族的。(掌声)

巴菲特:我最好在他开始点名之前赶紧打住。(笑)

24. 美国运通与信用卡的历史

巴菲特:好。格雷格。

格雷格·沃伦:沃伦,美国运通是伯克希尔第三大持股,多年来一直依靠强大的网络效应和其宝贵的品牌来创造经济利润。

它形成了一个良性循环:它旗下的持卡人对商户很有吸引力,商户因此愿意支付更高的交易费,而这些费用最终又为美国运通持卡人的奖励计划和服务提供了资金。

不过,最近竞争对手已经把这套模式反过来用在了这家公司身上,他们以不断升级的奖励和服务瞄准美国运通的持卡人群体,同时向商户收取比美国运通更低的费率。

今年早些时候,好市多(Costco)终止了与该公司长达16年的合作关系,公司“高端专享”的形象也因此受到了一定冲击,这一举动影响到了流通中每10张美国运通卡里的1张,并将对今明两年的业绩产生影响。

随着刷卡手续费受到限制、移动支付技术不断发展普及,未来可能会冲击公司的营收来源,而公司为追求交易量而向下沉市场拓展的举动,也可能会削弱其品牌形象,那么美国运通要如何捍卫自己的护城河?

巴菲特:嗯,美国运通在这方面一直做得相当不错,尤其是在肯·钱纳特(Ken Chenault)执掌公司期间。

支付业务的方方面面,都将面临大量的创新以及各种形式的冲击。

我认为美国运通仍然是一家非常特别的公司。而且正如我说过的,肯在预判这些趋势、引导公司进入不同市场方面做得非常出色。就像你提到的,公司实际上正在向借记卡之类的领域拓展。

我认为美国运通的持卡人有很强的忠诚度。我确实认为自有品牌卡比联名卡更值钱,但我可能不应该细谈好市多这件事的具体情况。我旁边就坐着一位好市多的董事。

不过,我们对美国运通非常满意,但如果股价下跌,让他们每年花在回购上的40亿或50亿美元能买回更多股份,我们会更加满意。

查理?

芒格:嗯,我更喜欢它当年竞争少一点的时候,但生活就是这样。(笑)

巴菲特:顺便说一句,你们会在这本伯克希尔50年史里读到,美国运通在1960年代曾为我们创造了奇迹。里面还有一段小历史,讲到它在1965年之前一直是一只“可追加认股”股票,但直到1963年之前,几乎没人注意到这一点。

但这家公司有着令人难以置信的适应历史。我是说,他们起初是一家快递公司,你知道的,运送箱柜、运送贵重物品。

后来铁路兴起,也开始做同样的业务,于是他们转向了旅行支票,作为在全世界转移资金的一种非常便捷的方式。

后来信用卡出现了,20世纪50年代大来卡(Diners Club)问世,这对旅行支票构成了威胁,于是他们又转向了当时所谓的“旅游娱乐卡”。

有意思的是,大来卡是最先出现的——拉尔夫·施耐德(Ralph Schneider)和艾尔·布卢明代尔(Al Bloomingdale)给他们的卡定价,我记得是3美元,看起来他们已经稳稳把市场拿下了。

然后美国运通出现了,做了件非常有意思的事。他们把卡定价定在了5美元左右,反而树立了更好的形象。

我是说,在晚宴桌上掏出美国运通卡的人,看起来就像摩根大通那位J.P.摩根本人一样。

而掏出大来卡的人,卡上花花绿绿一大堆东西,看起来就像个虚报差旅账目的家伙。所以你拿着美国运通卡,自然会感觉自己是个更重要的人物。

他们一直非常灵活,也非常聪明,特别是近几年在肯(Ken)的带领下,在应对各种挑战方面表现出色。我认为他们未来还会面临不少挑战,我很高兴我们持有这家公司15%的股份。

25. 为什么孩子需要养成良好的财务习惯

巴菲特:好。第7号台。

观众:你好。我叫张(Chang),原籍韩国首尔,现在在美国加利福尼亚州洛杉矶工作。

我去过27个以上的国家旅行,去年我在(听不清)市的一所当地小学教了一堂财务知识普及课。

今天我们在这里谈论的是资本市场的投资,但在发展中国家,年轻的学生们并不知道该怎么存钱,甚至不懂利息这个概念。

所以,为了克服这种教育上的挑战,我想为有才华的美国人提供志愿服务的机会,让他们在旅行的同时,到南美洲的学校去教书。

那么,您对我的计划怎么看,或者您有什么建议吗?谢谢。

巴菲特:查理,你有什么建议吗?

芒格:呃,我在我的一些亲戚身上就没能做成这件事,所以我觉得我没法帮南美洲改善这方面。(笑)

不,我是说,如果你不——如果你不懂得怎么存钱,我也帮不了你。(笑)

巴菲特:不过,重要的是要尽早养成好习惯。

芒格:是的。

巴菲特:你真的——你知道有人说过,习惯的锁链起初轻得让人感觉不到,直到有一天它变得重得无法挣脱。习惯真的会给你的人生带来巨大的差异。

所以安迪和艾米·海沃德(Andy and Amy Heyward)开发了“百万富翁俱乐部的秘密”(Secret Millionaires Club),我也帮了一点小忙,我们的目标是以一种有趣的方式,通过一部喜剧系列节目,向年轻孩子们传授良好的习惯。

我觉得这——其实效果相当不错。再过几天,我们会在这里——就在奥马哈——举办一个活动,从全国各地选出八名进入决赛的年轻孩子,他们都自己创办了小生意,我每次都对这些孩子们印象深刻。

但培养自己良好的习惯,或者从很小的时候就鼓励孩子在金钱方面养成好习惯,这一点的重要性在于,它可以改变他们的一生。

你知道,我大学毕业的时候手头有九千到一万美元的积蓄,我很年轻就结了婚,而且很快就有了孩子。

如果我没有那样一个起点,我的人生会完全不同。所以——在培养良好的理财习惯这件事上,永远不嫌太早开始。

我确实认为“百万富翁俱乐部的秘密”这个节目很不错,但传授这些道理还可以有很多其他好方法。

26. 没有改变负债水平的计划

巴菲特:好。现在我们完全转向观众提问了,我们请第8号台提问。

观众:你好,沃伦,查理。我叫斯特凡诺·格拉索(Stefano Grasso,音译),来自意大利热那亚。今天能来参加50周年庆典太棒了。

去年我问过您,伯克希尔·哈撒韦合适的杠杆水平应该是多少,以及为什么不增加杠杆。我当时的观点是,考虑到目前管理层的投资能力,以低成本增加更多负债会让伯克希尔受益。

今年,我想听听您对资产负债表另一边的看法,也就是说,能否利用一部分躺在银行账户里的现金,来减少目前资产负债表上的部分负债。

举个例子,伯克希尔在2004年到2008年间卖出的指数看跌期权,产生了将近50亿美元的权利金。

过了几年之后,伯克希尔从这些浮存金中获益。指数点位更高了,而这些看跌期权到期的时间也变短了。

问题是,如果对方——也就是当初买入这些看跌期权的交易对手——愿意接受,您会不会考虑以一个合理的价格解除这些头寸?谢谢。

巴菲特:你说的具体是指我们的股指看跌期权吗?

观众:我说的是它,但只是举个例子。我说的也包括也许减少负债,或者做其他的——

巴菲特:是的。我们当然希望,我们所说的“多余现金”,也就是超出200亿美元、可以用来收购企业的那部分现金,能被投入使用。但这种事你没法一周一次或者一个月一次地做。所以要看时机。

我不知道那个会促成下一笔交易的电话,会在下周打来,还是要一年之后才会打来。

我们会接到电话,也会把钱投出去。你知道,我们就是没法做到均匀地投放。而且我们几乎没有负债。

如果50年前有人告诉我们俩,说我们将来能够以1%左右的利率、用很长的期限借入欧元,我们会觉得,那我们最终的资产负债表会和今天的完全不同。

但是,我是说,钱便宜到这种程度,会让人在资产那一端几乎什么事都敢做,而我们尽量避免这样做,因为我们不想仅仅因为负债端的成本很低,就把我们的标准降得太快。

但我不认为——显然,如果我们能够以一种我们认为在数学上明显对我们有利的方式解除一笔衍生品交易,我们会去做。

但我认为,就我们目前持有的这些合约而言,这种情况非常不可能发生,所以我们大概会——我认为很可能这些合约会随着时间推移自然到期。

我们目前账上背负的负债,超过——我记得大概是在35亿到40亿美元之间——而这项负债今天的结算价值只有4亿美元。

所以对我们来说很难——对我们这个作为合约另一方的人来说,很难谈出一个我们双方都满意的价格。

我们不会给伯克希尔去杠杆。它本来就没有多少杠杆可去。

我是说,浮存金实际上基本接近永久性的。它一年里可能会下降百分之几,但也可能增加百分之几。

所以,就我所能预见的将来,我看不出浮存金会有什么明显的资金流出,而且我们现在的负债很少。所以我不会想去偿还我们现在的负债。

从逻辑上讲,按现在的价格,我们或许应该多借一些债,但那不是我们感兴趣的事。

也许如果我们找到一笔真正的大交易,我们可能会多承担一点债务。我倒是愿意把这作为一个在考虑中的选项。

查理?

芒格:如果真的出现让我们感到资本有点吃紧的机会,我们会很乐意。我们已经很久没有感到资本吃紧了。

那是我们乐意遇到的问题,出现某个特别有吸引力的东西,让我们——

巴菲特:我们会伸展一下手脚。

芒格:我们会伸展一下手脚。那会是件美事。

而且,顺便说一句,这是有可能发生的。

巴菲特:确实有可能发生。

27. 汽车经销商没有规模经济

巴菲特:好,9号台。

观众:您好,巴菲特先生、芒格先生。我叫乔治,我在替我父亲翻译,他(听不清),来自中国上海。

去年是我父亲站在这里提问,今年轮到我了。我觉得自己很幸运。

我知道去年年底,您收购了一家汽车经销商。今年,您在公开信里说还会继续收购。投资的终极目的是追求回报。

所以我的问题是,经销商的规模扩大后,回报率是不是必然会更高?

如果是这样,为什么我们在中国看不到这种情况发生?为什么美国和中国同性质的经销商业务会有这样的差异?谢谢。

巴菲特:嗯,我不了解中国的经销商情况。

我想说——我想我前面已经提过一点——我不认为随着我们购入更多经销店,会获得显著的规模效益。我实在看不出规模效益从何而来。

但我们并不需要规模效益。我们真正需要的,是那些经销店里有自己切身利益(skin in the game)的经理人,他们把店当作一流的独立企业来经营。

这才是我们要找的东西。我们不会去追求规模。我不了解中国的情况,也许查理知道得更多。我想他是知道的。

芒格:不,我不知道。但我认为我们不太擅长在中国经营经销商。而我认为经营 Van Tuyl 的那些人,在这里做得非常出色,所以——

巴菲特:是啊,这里一共有1.7万家经销商,我们才有81家,还有不小的扩张空间。

问题会出在价格上。我们的这笔收购,大概让那些有经销商的人把倍数往上抬了一两个点,我们为 Van Tuyl 付了一个足额、但公平的价格,而我们大致会拿这个价格当作一把尺子。

而且我们确实认为我们买到的是这里最好的一家,所以,如果说有什么可能的话,我们会希望能以稍低一点的价格买到别的公司。

所以我们不会——我们可能会买很多家,也可能只买很少,这完全取决于价格的走势。

我们正赶上汽车销售的大年,经销商行业的利润不错。但当利润好的时候,我们希望付的倍数低一些。

我是说,因为,如果我们打算永远做汽车这行,我们就会有好年景,也会有差年景。我们宁愿在差年景以10倍或12倍的倍数买入,也不愿在好年景以8倍的倍数买入。

这未必是卖方的思路,尽管他们可能明白这个道理,但他们不愿意那样想。所以我们就等着看会怎样。

28. 巴菲特看重互联网胜过私人飞机

巴菲特:好,10号台。

观众:您好。巴菲特先生和芒格先生,很高兴能来到这里。

我叫(听不清),也来自中国上海。目前(听不清)一家为中国高净值人群提供财富管理服务的公司,公司名叫诺亚(音),来自诺亚方舟(音),在(听不清)上市。

您二位是我的偶像。你们保持年轻、精力充沛、反应敏捷的秘诀是什么?

请不要说是因为可口可乐。(笑)

有人说老一辈没法理解互联网,但我不相信这一点。

您的看法是什么?您会更关注互联网吗?我能不能邀请两位先生一起回答我的问题?非常感谢。

巴菲特:查理,我没听全,所以你来——

芒格:嗯,她问的是我们是不是会使用互联网。

和我相比,沃伦是个重度互联网用户。而——不过——

巴菲特:我很喜欢用。(笑)

芒格:他在网上打桥牌。

巴菲特:我用很多——我用搜索。这在我的生活中是一个巨大的变化,而且每年只花我一百美元左右。

如果非要我在飞机和互联网之间放弃一个:飞机每年要花我一百五十万美元,互联网每年只花一百美元。你知道,我两个都不想放弃,但我会放弃飞机。

芒格:有意思。(笑)

巴菲特:查理两个都放弃了。

芒格:我们是不是会在互联网上做越来越多的事情?它正变得越来越重要。所以不管喜不喜欢,我们都被拖进了现代现实。

巴菲特:听起来他不太喜欢,是吧?(笑)

芒格:是的,我不喜欢它。

我不喜欢一心多用。我看到有些人同时做三件事,我就想,天哪,那种思考方式太糟糕了。

不过我这个人很笨,一件事都得想很久才能想明白。一心多用地走向辉煌,这种念头我从来没有过。(笑)

但不管怎样,互联网已经来了,而且会变得越来越重要,每个人都会越来越多地思考它、使用它,不管喜不喜欢。而且,当然,年轻人比我们更愿意用它。

不过伯克希尔——你们现在有多少台彭博终端?

巴菲特:在办公室里?

芒格:对。

巴菲特:我们有两台还是三台。马克?

我也不知道。他们不告诉我。我一进屋,他们就把那些东西藏起来。

芒格:我们正在迈入现代世界。

巴菲特:我们有——[首席财务官]马克·汉伯格告诉我我们有三台——但等我回办公室之后,我们会重新评估一下这个情况。(笑)

你说什么?

哦,我们没为其中一台付钱。我喜欢这样。(笑)

我们看看能不能把两台的钱都省下来。(笑)

不,互联网——它已经改变了我们许多业务。我是说,它极大地、非常戏剧性地改变了GEICO的业务。而且它多多少少影响着我们所有的业务。

这让我感到很惊讶——我是说,人们对美国感到悲观。想想过去20年或25年——就说互联网出现的这20年吧——它是多么剧烈地改变了你的生活。

你知道,游戏还没有结束。还会有各种各样的事情发生,让生活变得更好。

查理可能不认为互联网让生活变得更好,但当我把在一个下雪天想拉上另外三个人到我家来打桥牌,和打开这个东西、十几二十秒内就能连上我在旧金山的搭档以及另外两个朋友这两种情况相比,我认为这个世界进步了。

芒格:嗯,要是我有你那样的搭档,我也会觉得世界进步了。(笑)

29. 用提高劳动所得税抵免来取代提高最低工资

巴菲特:好的。11号台。

观众:你好。我是惠特尼·蒂尔森,来自纽约的股东。

巴菲特先生,我知道很多股东对您就税收政策等社会议题发表意见,或者为某位候选人背书、募款,感到不满,说轻点是恼火,但就我个人而言,我为此鼓掌。

我认为每个人,尤其是那些已经获得财富和声望、因而真正有能力推动改变的人,都有责任努力让世界变得更美好,不只是通过慈善捐赠,也要通过政治参与,我甚至想对那些政治观点与我相左的人这么说。

我的问题涉及当今的一大议题:日益扩大的收入不平等,以及与此相关的提高最低工资的运动,这场运动最近在沃尔玛和麦当劳这样的一些全美最大企业身上取得了一些成功。

您对收入不平等有多担忧?您认为提高最低工资是个好主意吗?您认为这些努力可能会对美国企业的盈利能力产生实质性影响吗?

巴菲特:是的。我认为收入不平等——我认为在美国看到我们走到这一步是非同寻常的。

嗯,就拿我自己的情况来说吧。自我1930年出生以来,美国的人均GDP已经涨了六倍。

我父母那时候认为他们在1930年过的是相当不错的经济生活,而他们的儿子活到了如今,平均水平是那时的六倍。

如果当时问他们,如果他们知道按今天的口径,人均GDP会从8000或9000美元涨到5.4万美元,他们会说,“哦,那美国人人都会过上美好的生活了”,但显然事实并非如此。

所以,我认为这是一个巨大的因素。造成它的原因有千千万万,我并不假装知道所有答案,就找到解决方案而言。

但我确实认为,在像美国这样的国家,任何愿意工作的人都应该能过上相当体面的生活,而且——(掌声)——至于如何最好地实现这一点——我最近打算就此写点东西。

我并不反对提高最低工资,但要把它提高到足以真正大幅改变现状的水平,我认为会付出大量就业岗位的代价。

我是说,供给和需求曲线这种东西是存在的。如果你大幅度地把它往上提,我认为这——这是一种价格管制。我认为这会非常剧烈地改变人们所能获得的机会。

所以我更倾向于相信,应该改革并扩大劳动所得税抵免,它既奖励工作的人,也照顾那些技能不太适应市场体系的人。所以我认为你点出了一个非常大的问题。

我不认为——我并不反对提高最低工资,但我不认为你能在不造成大量扭曲的情况下,把它提高到一个足够显著的程度。

而我确实认为劳动所得税抵免很有道理,而且我认为它可以被改进。这里面有很多欺诈行为。它是一次性发放这笔款项,于是就出现了针对它的那种发薪日贷款式的借贷——我是说——这里面有很多可以改进的地方。

但我认为答案更多地在于这项具体的政策,而不是最低工资。而且,就像我说的,我打算最近就此写点东西。如果还有谁我没惹恼过,那我会在下一篇里把他搞定。

查理?

查理·芒格:你们刚刚听到一位民主党人在发言,而这里有一位共和党人说我同意他的看法。

我认为,如果把最低工资大幅提高,那将是极其愚蠢的做法,会伤害穷人,而我认为把劳动所得税抵免(earned income credit)扩大反而会帮助穷人。(掌声)

30. 「大学能提升终身收入」是个「荒唐的论调」

巴菲特:我们到1号站。

观众:你好。我是来自纽约长岛的迈克尔·莫纳汉(音译)。

沃伦,查理,高等教育体系已经扩张,几乎覆盖了所有想接受大学教育的人。这种需求转化成了不断上涨的大学费用。

作为一名高三学生,我正在考虑一些名校,比如宾夕法尼亚大学、维拉诺瓦大学、纽约大学、福特汉姆大学和波士顿大学。

另一方面,我父母正经历着「标价冲击」。所有这些学校的标价都超过 6 万美元,而据商业内幕网(businessinsider.com)一篇文章报道,有些学生要付超过 7 万美元,比如纽约大学的情况就是这样。

未来普通美国家庭要如何支付这笔费用?更重要的是,你们两位对此怎么看?

巴菲特:查理?

芒格:嗯,普通美国家庭的办法是去读便宜一些的学校,并从那些昂贵的学校那里获得大量补贴。

如果我们只把大学教育给那些能开出六七万美元现金支票的人,那我们就不会有这么多大学生了。

巴菲特:是的。

芒格:所以大多数人要么付得少,要么拿到补贴。不过——我确实认为这是个大问题,教育费用一直在涨,涨,再涨。

他们说,受过大学教育的人表现更好,这是笔大好买卖。但也许他们表现更好,是因为他们在上大学之前本来就更优秀,而这一点他们从来不告诉你。(掌声)

巴菲特:这是个荒唐的论调。

芒格:所以——

巴菲特:我认为这是他们发布的最愚蠢的统计数据之一,我是说,说大学教育值多少钱,是因为上过大学的人比没上过的人挣得多。你说的是两个完全不同的群体。

把整个差距都归因于「是否上过大学」这一个变量,而不考虑那些想上大学、也有能力考上大学的人和其他人之间本来就存在的差异——

芒格:这完全是疯话——

巴菲特:——这是骗人的

芒格:——而大约百分之七十的人相信这一套。所以这让人对信任自己的同类多少要打个折扣。(笑)

所以我认为大多数人只能在现有体系下将就着熬过去。

价格总有一种强烈的趋势,会涨到能收到的极限。而人们就会自我说服,觉得这项服务值这个价。我认为教育领域发生的正是这种情况,当然——(掌声)——高等教育里教的很多东西,对学的人来说其实没什么用,而且,当然,这些人当中很多本来学什么都学不进去多少。

所以这其实是在浪费你的时间,但事情就是这么运作的。所以我认为这里面有很多问题。

我注意到一个很有意思的现象:大衰退来临时,美国每一所办得成功的大学人员配置都严重臃肿,它们的做法跟3G资本一模一样。它们都是在缺钱的情况下裁掉了大批员工。结果是,等一切尘埃落定后,它们运转得反而更好了。

所以这种「精简瘦身」并非全是坏事。我认为美国没有哪所大学愿意再回到过去的老习惯。不过——你说到点子上了——看着那些标价确实让人吃惊,这是个真实存在的问题。

这就跟人生中任何其他问题一样。你找出自己最好的选择,然后接受它,凑合着过。

我们改变不了维拉诺瓦或福特汉姆。它们该怎么做还会怎么做。只要这套办法还行得通,它们就会继续涨价。

巴菲特:而且这套办法还会继续行得通。

芒格:是的。这套体系大体上就是这么运作的。

等情况真的糟糕到不行时,最终会出现一场反抗。在我住的洛杉矶那个地方,因为欺诈太多——脊椎按摩师啦,还有一些原告方律师之类——小的交通事故最后弄得每个人成本都太高了。

最后,这些小事故的代价高到让人开始担心,那些住在治安不好的社区、开不起车去上班的人怎么办。汽车保险公司想,天哪,价格这样涨下去,他们要立法搞什么州立汽车保险之类的了。

所以最终的结果是,他们把每一个案子里的原告方律师都推上法庭审理,这才把问题解决了。也许类似的事情将来也会发生在高等教育上。但如果没有某种强大的激励因素,我认为高等教育只会继续涨价。

31. 看好中国

巴菲特:在这么令人振奋的话题之后,我们移步到2号站。

观众:谢谢你回答我的问题。

我叫布伦丹·秦(音译)。我来自台湾台北。

我的问题是,中国正在经历一系列结构性变化。当你为中国经济把脉时,你读出了什么信号?你会给出什么建议?谢谢。

巴菲特:查理是中国专家。我认为中国长期来看会发展得非常好。

芒格:是的。我对中国正在发生的事情非常看好。

事实上,我刚刚订制——准备——了一尊李光耀的半身像,他是新加坡最近去世的前总理,因为我认为他为整治国家做出了巨大贡献,先是新加坡,然后是对中国也有影响。

李光耀在中国——在新加坡——所做的一件事,就是遏止腐败,甚至包括开除了他一些亲近的朋友。

而中国正在做同样的事情。我认为这是我很长很长一段时间里见过一个大国所做的最聪明的事情,而且我认为——如果一个国家的最高统治者本身就是窃国大盗,那这个国家就很难树立恰当的榜样。

你知道,你不会希望国家被一帮盗贼掌控。你希望由负责任的人来治理。

李光耀所做的是,他大幅提高了公务员的薪酬,并招募了非常优秀的人才。他就这样打造出了一个更好的体制,当然,中国也在广泛效仿他。这是他们在做的一件非常了不起的事。

所以我对中国正在发生的事情评价很高,我认为——我认为这很可能会成功。如果你——他们确实枪毙过几个人。那真的能引起大家的注意。(笑)

巴菲特:现在我们开始得到一些实用的建议了。(笑)

过去大约40年间,中国发生的一切,我是说,我——这在我看来完全是奇迹般的。我不认为——我原本不会相信一个国家能在这么短的时间内走这么远——尤其是这么大规模的国家——走得这么远、这么快。而这——

芒格:在世界历史上从来没有发生过,一个如此庞大的国家能走这么远。在我还是个小男孩的时候,中国80%的人口都是文盲,深陷于自给自足的贫困农业之中。

现在想一想——他们经历过可怕的战争,再看看现在的他们。这是地球历史上最了不起的成就之一。

有几个人为此做出了极大的贡献,包括这位在新加坡的华裔政治家。

我要为共产党效仿李光耀这一点大加赞赏。

这正是伯克希尔一直在做的事——效仿正确的人。

巴菲特:是啊。1790年,美国有400万人口。中国有2.9亿人口。

他们和我们一样聪明。他们同样辛勤劳作,气候相似,土壤相似。而在将近200年的时间里,美国靠着那400万人,发展到占世界GDP近25%的份额,而中国基本上原地踏步。

然后,就是那些同样的人,在40年里——他们现在的工作并不比40年前更努力——就基本智力而言,他们现在也并不比40年前更聪明——但你看看已经取得的成就。

我是说,这确实向你展示了人类的潜力——当你找到一个能释放这种潜力的体制时会发生什么,我们在两百多年前找到了一个释放人类潜力的体制,而他们在40或50年前找到了他们的。

你知道,当你看到这样的例子,它必然会对未来将要发生的事情产生强大的影响。

令人惊叹的是,一群人在人生中基本上几个世纪都毫无进展,然后突然——爆发了。看到这一切真让我震撼,而且这——还是同样的人,只不过他们找到了一种释放自身潜力的方法,我为他们感到高兴。

正如查理之前所说,就目前所能预见的未来而言,中国和美国将是超级大国。在我看来,中国人找到了释放自身潜力的方法,这对我们来说其实是件好事。

我认为,对于这样一个世界里拥有核武器的两个国家来说,想办法看到彼此的优点而不是缺点,是至关重要的。

我们和中国会有很多分歧,他们和我们也一样,但要记住,总的来说,如果对方过得好,我们双方都会更好。这只是我个人的看法。好了。(掌声)

32.“我们不断阅读……并跟随我们的直觉行事”

巴菲特:请第3号台。

观众:您好,巴菲特先生、芒格先生。我叫钱德尔·查瓦拉,来自旧金山。感谢你们过去50年分享的智慧,感谢你们树立了正直的典范。

50年前,当你们刚起步,或者进入一个没有过往经验的新行业时,你们是如何摸索出这个新行业的运营指标的?

巴菲特:嗯,我们——A)在某种意义上,那时候我们并没有把这些想得那么透彻。

但我们基本上是在寻找那些我们认为能够理解其5年、10年或15年后未来图景的公司。这并不意味着我们必须精确到小数点后四位或者诸如此类,但我们必须对它有感觉,而且我们必须了解自己的局限所在。所以我们对很多事情敬而远之。

而在那个时候,价格是不一样的,所以我们——就确定物有所值这一点而言,那时的决定比现在容易得多。

但那——并没有什么复杂精细的东西——嗯,当时没有什么规划会议之类的东西。我们只是不断阅读,不断思考,不断留意出现的机会,就像查理在那部电影里描述的那样,你知道,把机会A和机会B进行比较。

而在那些日子里,我们的资金是受限的,所以如果我们要买点别的什么,通常就得先卖掉点什么。而这总是——你知道,这就是——一个有趣的挑战,总是这样,当你把手里持有的东西和新出现的机会放在一起衡量,看哪个更有吸引力的时候。

而我们大概非常倾向于选择那些我们感觉肯定能得到一个不错结果的东西,而不是那些我们希望能得到一个辉煌结果的东西。

跟随我们的直觉行事,不断地向前迈出一步又一步。

查理,你怎么说?

芒格:嗯,我们做的正是这些,而且效果好极了。部分原因是我们是如此出色的人,做事又如此有建设性,部分原因是我们运气不错。我们确实有一些好运气。

沃伦说他很幸运去了GEICO,但并不是每个20岁的年轻人都会跑到华盛顿特区,敲开一栋栋空荡荡大楼的门,去弄清楚他心里好奇的事情。

所以我们靠保持好奇心、追求智慧,创造了一部分自己的运气,而且我们当然也建议任何其他人这样做。

没有什么比在犯错时真正结结实实地被教训一顿,更能彻底地产生智慧了,我们在这方面吃过不少苦头,是不是?

巴菲特:我们吃过不少苦头。如果你读这本书,你会看到其中一些例子。

我们曾以为自己了解巴尔的摩的百货公司生意,也曾以为自己了解印花生意。

我们在糟糕的生意上积累了大量经验,而这让你更懂得欣赏一门好生意。在某种程度上,它也磨练了你区分好坏生意的能力。

而且一路走来我们也收获了很多乐趣。这也有帮助。如果你享受自己正在做的事情,你知道,你更有可能得到比每天咬着牙去上班更好的结果。

芒格:我认为我们受益于成长在有一些令人钦佩的人物的家庭里,这使得我们比出身于不同背景的人更善于识别其他令人钦佩的人。

所以,我已故的妻子过去常说,一代人成不了什么大事。

我们两人都在很大程度上得益于我们成长的那些家庭。我认为家庭的标准帮助我们比出身条件更不利的人更容易识别出好人。

你同意这个看法吗,沃伦?

巴菲特:同意。你还留着你父亲的公文包吗?

芒格:还留着,不过我不知道它现在在哪儿。(笑)

没法再拿着它用了。它已经磨破了,上面都是洞。

巴菲特:我这张桌子是我父亲75年前用的。

33、巴菲特是如何找到最初的投资人的

巴菲特:好。4号台。

观众:你好,沃伦和查理。我是来自洛杉矶Talguard的Cora和Dan Chen,我们非常激动能再次来到这里。

谢谢你为我们这代人播下了乘凉的种子,也谢谢你通过《秘密百万富翁俱乐部》为我孩子这代人播下了乘凉的种子。我走在巨人中间。

巴菲特:说下去,说下去。(笑)

观众:我就说这些了。(笑)

巴菲特:别客气。

观众:不过说真的,非常感谢你教给我们的一切。

巴菲特:谢谢你。

观众:你是如何能够说服——(掌声)

巴菲特:谢谢。

观众:除了你的家人和朋友,你早期的投资人们,你是如何说服他们克服疑虑和恐惧,相信你正在做的事情的?

外面还有很多其他资产类别,比如——很多人相信房地产、债券、黄金。你是怎么让他们克服这一点的?还有一个我一直很想问你的问题——

芒格:在我们拿出胜绩之前,我们做得并不好。(笑)

观众:那在早期还没有胜绩之前,你是如何让他们相信你正在做的事情的?

我是说,从来没有人做过你正在做的事情,现在也没有。还有一个问题我一直很想问你,你以前说过你是90%的格雷厄姆加10%的费雪,那这个比例现在是多少?

再次感谢你,我是你教诲的一个感激的学生,我的孩子们也喜欢你所做的事。他们给你写了一封信。

巴菲特:谢谢,谢谢你。(掌声)

这在很大程度上——你知道,我20岁时就在这里开始卖股票了。我刚从哥伦比亚大学毕业。虽然我20岁,但看起来大概16岁,行为举止大概像个12岁的孩子。

所以我——我卖股票并没有给人留下多大印象。我那时就在市中心到处走,挨家挨户拜访人,那时候就是这么做生意的,后来我去为格雷厄姆工作。

但当我回来后,加入我的那些人,其实——我的一个姐妹、她丈夫、我岳父、我的爱丽丝姑姑、我大学时的室友和他母亲,我漏掉了一个——但不管怎样,这些人只是对我有信心。

我岳父当时是——那时候叫奥马哈大学的一位院长,他把他所有的钱都给了我,你知道,在很大程度上他们所有人都是这样。

所以是这样——他们那时已经知道我做得相当不错了。那应该是1956年,所以我已经投资了五六年。实际上,当我离开纽约回到奥马哈时,我有大约17.5万美元,而且我已经退休了。

所以我想他们觉得,如果我26岁就能退休,那我肯定是做对了什么,于是就把钱交给了我。

然后事情就这样一件接一件地展开了。格雷厄姆-纽曼公司的一位前股东,一所大学的校长找上门来——本·格雷厄姆当时正在结束他基金的合伙事业,他把我推荐给了这位校长。

接着另一个人在报纸上看到我们成立合伙企业的公告,他打电话给我,也加入了,就这样一个接一个。

然后,实际上,一两年后,一个医生家庭打来电话,正是他们最终促成了我和查理的相识。

所以只要你一直坚持不懈地做下去,很多事情自然就会随之而来。

但合伙企业后来的业绩才吸引来了资金,最初更多的是那些认识我、对我有信心的人。不过这些都是小数目的钱。我们是从10.5万美元起步的。

查理?

芒格:嗯,当然,一开始都是这样,不过——但令人惊讶的是,我们后来见证了很多其他人也这样起步。那些沿着老格雷厄姆-纽曼路子走的人有一个共同点:他们都做得相当不错。我几乎想不出有谁做得不算说得过去——

巴菲特:每个人都做得不错,是的。

芒格:所以,只要你不是彻头彻尾的傻瓜——(笑)——品格又好,日复一日坚持下去,它产生的效果会让人惊讶。

巴菲特:是的。在很大程度上,这是偶然的。

如果不是有几个人当时对我说,你知道,“我该买什么?”而我说,“我不打算再回去做股票经纪这一行了,但我会——你知道,我们会成立一个合伙企业,你的命运会和我的一样,我不会告诉你我在做什么。”

他们就这样加入了,然后事情就这样发展下去了。

但这——这完全不是计划出来的。一点也不是。

我遇见查理时,他正在当律师,我告诉他,当个爱好还可以,但作为一门生意实在太糟糕了。(笑)

所以他——

芒格:幸好我听进去了。(笑)

不过还是花了一些时间。

巴菲特:是的。

34、芒格:理性是一种美德

巴菲特:好。5号台。我们有——

观众:您好。我叫Arthur,来自洛杉矶。谢谢你们在自己的家乡接待我们。

我们一直在听您讲述您的商业才能和种种成就。毫无疑问,您精通商业和金融,而且乐在其中。

但您也发表过关于收入不平等、捐出99%财富的言论,这让我相信,驱动您的不仅仅是积累财富或获取金融收益。

所以,我想谈谈您的价值内核,请问对您来说,最重要的是什么,为什么?

巴菲特:查理,对你来说,最重要的是什么?

芒格:嗯,我觉得我有一个不太幸运的引导机制。

我更擅长把事情弄明白,而不擅长别的事情。我永远成不了电影明星,也成不了运动员,或者演员什么的,所以——而且,我很早就有了这个想法,一部分来自我的家庭,特别是我的祖父,我就是以他的名字命名的,他也有同样的想法——那就是,你真正的主要职责是尽可能变得理性。

我是说,芒格法官——还有我父亲和其他人——完全崇尚理性。

因为我擅长这个,而在其他事情上都不擅长,所以我就被引导到了一件对我来说效果很好的事情上——不过我确实认为,理性是一种道德义务。

这就是我喜欢孔子的原因。多年前他就有同样的想法。而我认为伯克希尔在某种程度上是一座理性的殿堂。在伯克希尔,人们真正敬佩的,是那种能如实看待事物本来面目的人。你同意这个说法吗,沃伦?

巴菲特:是的,那——

芒格:比什么都重要,比——

巴菲特:你最好如实看待事物本来的样子。

芒格:嗯?

巴菲特:你最好如实看待事物本来的样子。

芒格:如实看待事物本来的样子。

所以,我就是这么做的。

但这已经超越了一种积累财富的技巧。对我来说,那是一条道德准则。

我认为,如果你本可以轻易消除某种无知,却仍然保留着它,那是不光彩的。我不认为那只是一个错误,或者说是不够勤勉。我认为,明明可以变得不那么愚蠢,却仍然停留在愚蠢状态,这是不光彩的,这就是我的信条。

而且我认为你必须慷慨大方,因为不这样做是很疯狂的。我们是社会性动物,与他人紧密相连。

巴菲特:嗯,我要说的这话听起来不太高尚,但——现在对我来说最重要的事情,可能也已经重要了一段时间——我是说,有些事情很重要,但你对此无能为力,比如健康问题,以及你身边人的健康之类的——但实际上,对我来说最重要的,是伯克希尔做得好。

基本上,我所处的位置是,大概有一百万或更多的人与我们息息相关,而恰好这项活动让我感到极大的乐趣,所以我可以为此找到合理的理由。

但如果伯克希尔经营不善,我不会开心。这并不是说股价下跌,或者经济出现糟糕的一年就会让我不开心。

但如果我觉得我们没有每年都在建设比前一年更好的东西,我就不会开心。

而且,你知道,我从中获得了极大的乐趣,我还能和我喜欢的人共事——

芒格:但这一点非常重要。事实是,对于沃伦或我这样的人来说,亏掉自己的一点钱是容易的,因为那不太要紧,但我们讨厌亏掉别人的钱。

这是——在一个文明社会里,这是一种非常值得拥有的态度。

你不也讨厌亏掉伯克希尔的钱吗?

巴菲特:是的。那是唯一会让我夜不能寐的事情。(笑)

芒格:是啊。

巴菲特:是的。我们不会那样做的。

我们可能在个别项目上亏钱,这是显然的。经济可能会有糟糕的年份,股市也可能会大幅下跌的年份。这些都完全不会困扰我。

真正困扰我的是,如果我做了什么实际上损害了伯克希尔长期价值的事情,那时候我就会觉得——你知道——那一天我对生活的感觉就不好。

但幸运的是,我们大多能避免这种情况。我们确实可以挑选自己的战场。在这方面,我们非常幸运。

芒格:嗯,一个好医生也不愿意看到病人死在手术台上,你知道的。(笑声)

这不是什么新想法。(笑声)

35. 对“最有智慧的问题”爱莫能助

巴菲特:好。我们接着来——接着去第6号话筒。

观众:您好,巴菲特先生和芒格先生。我叫Petra Bergman,来自北欧的瑞典斯德哥尔摩。我在一家叫EFN.SE的机构工作。

我想问您,从我的角度出发,如果我现在能向您提出最有智慧的问题,那答案会是什么?(笑声)

芒格:每个人都会问这个问题,如果这真能解决你所有的问题,那当然很好。但我不认为这是一个很好的问题。(笑声)

或者,也许我该这么说——

巴菲特:查理,我们换个说法吧。

芒格:嗯,我的意思是,当你——当你要求某人诚实地说出他能回答的最具启发性的问题是什么时,你对他的要求太高了。

巴菲特:是的。学生们经常这么问我。我也经历过很多次被这样问的场合,但在回答这个问题上,我并没有取得太大的成功。

所以这个问题我只能不回答了。

36. 巴菲特谈乐趣与「这个游戏」

沃伦·巴菲特:那就7号吧?

观众:下午好,沃伦和查理。祝贺50周年。我叫吉姆,来自纽约布鲁克林。

这个问题算是接着刚才那个问题的。你们两位在成立伯克希尔·哈撒韦之前,作为投资者和基金经理,就已经取得了成功。

大家都知道你们紧密追随格雷厄姆的教诲,但其他人,比如沃尔特·施洛斯和他的儿子,也用类似的教诲、却不同的策略取得了成功。

你会把你们早期用小额资金取得成功的最重要原因归结为什么?如果现在回头看,你们会如何改进当年在小额资金上的策略?

沃伦·巴菲特:是的。我有一位很棒的老师,我有非常出色的专注力,我也具备有助于成为投资者的那种情绪素质。

我很享受这个游戏。反正到最后你都会把钱还回去。就算我——你知道,这不是关键所在,赚多少钱并不重要。

这个游戏乐趣无穷。我记得吉恩·麦卡锡有一次谈到橄榄球时说过,这项运动,你知道,难度刚好够有意思,但又没难到超出普通人理解的范围,这个游戏也是这样。

我是说,它不像亨利·辛格尔顿钻研的那些问题那么难。它其实是一个相当简单的游戏,不过确实需要一定的情绪稳定性。

我当年是全力以赴地扑上去的。我把那些手册之类的都翻遍了,但我做这件事的时候是乐在其中的。

而且,就像我说过的——从7岁到大约19岁,我一直保持着同样的热情,但那时我并没有一个真正的指导原则。

后来我遇到了《聪明的投资者》和本·格雷厄姆。就在那个时候,我把这股精力和热情全都投了进去,而且这次我有了一套非常有道理——完全说得通——的理念,我发现自己可以运用它,于是这个游戏变得更有意思了。但其实也没比这更复杂。

查理?

查理·芒格:嗯,我没什么要补充的。

我确实认为,如果一个人有这方面的气质,并且能坚持下去——因为他喜欢这件事,对它感兴趣——那这就是一个简单的游戏。

我有一个沃伦不太有的困扰。我不太愿意成为那些想靠精明买入并被动持有证券来发财的人的榜样。

我不认为那样的人生足够充实。如果你靠着比别人精明、买卖一些纸片就从生活中攫取了一笔财富,我不认为这足以抵得上你所索取的东西。

所以,我喜欢的是当你在为一个捐赠基金、养老基金、你的亲戚,或者别的什么在投资的时候,但如果只是精明地挑股票、被动地持有,我从来不认为这是一种足够充实的人生。

沃伦·巴菲特:是的。经营伯克希尔,比我当年经营多个合伙企业、或者只是一只投资基金,要有意思得多、得多。我是说,那——

查理·芒格:那样你会少了几分男子气概。如果你一直经营那个合伙企业——

沃伦·巴菲特:那会是一种很疯狂的活法。

查理·芒格:是啊。

沃伦·巴菲特:是的。我是说,这——你知道,伯克希尔的满足感要大得多。

查理·芒格:所以,如果你很擅长只投资自己的钱,我希望你能升华一下,去做点更多的事情。

37. 道琼斯错失的重大机会

沃伦·巴菲特:好。我们再回答8号问题,然后就进入年会环节。

观众:我叫约翰·博克斯托斯(音)。我来自马萨诸塞州南达特茅斯。

巴菲特先生,我的问题跟你几年前的一次采访有关。

你当时提出了一个很有意思的观点。是关于老版的《华尔街日报》,也就是在被新闻集团收购之前的那个版本。

你在那次采访中提到,《华尔街日报》在过去某个时期曾拥有非常显著的竞争优势,但其中很多优势基本上都没有被兑现。

我想请你详细讲讲,当时的优势是什么,为什么没有被兑现,等等。谢谢。

沃伦·巴菲特:好的,道琼斯公司当年拥有《华尔街日报》,你知道,在上世纪六七十年代,正值金融信息大规模扩散——金融信息的价值也随之大增——的时代,你知道,他们基本上,垄断了这个领域。

他们有新闻电传打字机,还有《华尔街日报》,你知道,全国任何对金融感兴趣的人都会认这个牌子。

而他们——从这样的起点出发,在接下来那个本该是极其惊人的增长行业、也就是金融业里,在接下来的三四十年间,他们——我已经记不清他们投入过哪几个项目了,我记得他们有一次收购了一批小报纸——但他们完全错过了接下来会发生的事情。

你知道,然后迈克尔·布隆伯格出现了,你知道,把金融信息这块拿走了。他们本来有那么大的优势。他们却没能看清那些他们本可以去开拓的领域,而那些领域本来极有可能能把这家公司变成一个价值好几千亿美元的企业。

而且,你知道,当时的情况是,这家公司由一个家族掌控,实际上是由一位律师在主导这个家族的行为,他们过得很安逸。你知道,他们都在拿分红,但那里没有一个人真正有想象力,去想清楚在金融这个领域里究竟能做成什么事。

所以,从这样的起点出发,他们是一个受信赖的名字,全国每一家券商里都有他们的新闻电传打字机。

我是说,我有一次去沃尔特·安嫩伯格家里,他家就摆着道琼斯的电传打字机——那真是——或者说新闻电传机。

这本来是——他们不可能拥有更好的位置了。他们不可能以更强的地位起步了。他们的资产负债表非常好。可他们就这么眼睁睁看着世界从身边过去了。

现在,鲁珀特正在把它变成一份不同的报纸。他正在进入——他基本上是在和——或者说他已经进入了和《纽约时报》的竞争,所以他——但那正是他喜欢玩的那种游戏。这也造就了一个非常有意思的竞争局面。

查理?

查理·芒格:嗯,他们最终还是拿到了60亿或70亿美元,所以他们或许是错失了很多机会,但他们并没有把自己的财富败光。

沃伦·巴菲特:如果换成——如果汤姆·墨菲当年拿的是那手牌——

芒格:噢,是的。

巴菲特:——那会是好几千亿吧,是不是?

芒格:这个嘛,我不知道。我不确定我们要是拿到那手牌会不会——

巴菲特:这个嘛,我倒不那么确定。我说的是墨菲。(笑)

那里有很多机会。

芒格:这个嘛,我觉得就连墨菲也更像我们,而不像比尔·盖茨。

巴菲特:这个嘛,我不确定这话会引向哪儿,不过……(笑声)

芒格:这个嘛,不过我认为,要发明全新的——彻头彻尾全新的——模式之类的东西是很难的。

巴菲特:我觉得比尔要是做道琼斯,也会做得很好。

芒格:是的。他可能——

巴菲特:我倒想追溯性地入股那笔投资。

38. 问答环节结束

巴菲特:好了。3点30分到了。我们大约五分钟后就要进入年度股东大会。有一定的正式事务要处理。感谢大家前来。(掌声)

39. 伯克希尔正式年度股东大会

巴菲特:我们重新集合一下,开始处理会议事务。

现在会议正式开始。我是沃伦·巴菲特,本公司董事会主席,欢迎大家参加2015年度股东大会。

今天上午,我已经介绍了在场的伯克希尔·哈撒韦董事们。

今天与我们在一起的,还有德勤会计师事务所(Deloitte & Touche)的合伙人,也就是我们的审计师。如果各位对该事务所审计伯克希尔账目有任何相关问题,他们都可以解答。

沙伦·赫克(Sharon Heck)是伯克希尔·哈撒韦的公司秘书,她将对本次会议进行书面记录。

贝基·阿米克(Becki Amick)已被任命为本次会议的选举监票人。她将核证本次会议上董事选举投票以及待表决动议的计票结果。

本次会议指定的代理投票人是沃尔特·斯科特(Walter Scott)和马克·汉姆伯格(Marc Hamburg)。

秘书是否已准备好关于伯克希尔已发行流通股数、有表决权股数,以及本次会议出席股数的报告?

沙伦·赫克:是的,已经准备好了。正如随本次会议通知一并寄送给所有截至2015年3月5日(本次会议的股权登记日)在册股东的委托书说明中所述,当时已发行流通的伯克希尔·哈撒韦A类普通股为824,920股,每股在会议表决事项中拥有一票表决权;已发行流通的伯克希尔·哈撒韦B类普通股为1,227,069,442股,每股在会议表决事项中拥有万分之一票表决权。

在这些股份中,截至上周四(4月30日)晚间收到的委托书所代表的股份为592,750股A类股和736,403,387股B类股,均已在本次会议上得到代表。

巴菲特:谢谢你,沙伦。这个数字已经达到法定人数要求,因此我们将直接进行会议议程。

第一项议程是宣读上次股东大会的会议记录。我请沃尔特·斯科特先生就此向会议提出一项动议。

沃尔特·斯科特:我提议,免于宣读上次股东大会的会议记录,并批准该记录。

巴菲特:有人附议吗?

声音:我附议这项动议。

巴菲特:该动议已被提出并获得附议。有任何意见或问题吗?

我们将以口头表决的方式对这项动议进行表决。赞成的请说“赞成”。

观众:赞成。

巴菲特:反对的呢?动议通过。

40. 伯克希尔董事选举

巴菲特:下一项议程是选举董事。

如果在场的股东没有提交委托书,或者希望撤回此前提交的委托书,可以就本次会议上的董事选举及其他待表决事项亲自投票。请向过道上的会议工作人员表明身份,以便领取选票。

我请沃尔特·斯科特先生就董事选举向会议提出一项动议。

沃尔特·斯科特:我提议选举沃伦·巴菲特、查尔斯·芒格、霍华德·巴菲特、斯蒂芬·伯克、苏珊·德克尔、威廉·盖茨、大卫·戈特斯曼、夏洛特·盖曼、托马斯·墨菲、罗纳德·奥尔森、沃尔特·斯科特以及梅丽尔·惠特默为董事。

巴菲特:有人附议吗?

声音:附议。

巴菲特:现已有人提议并附议,选举沃伦·巴菲特、查尔斯·芒格、霍华德·巴菲特、斯蒂芬·伯克、苏珊·德克尔、威廉·盖茨、大卫·戈特斯曼、夏洛特·盖曼、托马斯·墨菲、罗纳德·奥尔森、沃尔特·斯科特以及梅丽尔·惠特默为董事。

还有其他提名吗?还有任何讨论吗?各项提名现已可以付诸表决。

如果有股东要亲自投票,现在请在选票上标出董事选举的意向,并将选票交给过道上的会议工作人员。

阿米克女士,准备好之后,请报告结果。

贝基·阿米克:我的报告已经准备好了。截至上周四晚间收到的委托书中,代理投票人的投票结果显示,每位提名人获得的赞成票不少于657,744票。这一数字远超所有已发行A类和B类股份合计总票数的半数。

根据特拉华州法律要求出具的准确票数认证,将交给秘书存入本次会议记录。

巴菲特:谢谢你,阿米克女士。沃伦·巴菲特、查理·芒格、霍华德·巴菲特、斯蒂芬·伯克、苏珊·德克尔、威廉·盖茨、大卫·戈特斯曼、夏洛特·盖曼、托马斯·墨菲、罗纳德·奥尔森、沃尔特·斯科特和梅丽尔·惠特默当选为董事。

41. 伯克希尔年度股东大会正式会议休会

巴菲特:在我们休会之前,还有人有其他事项要提交本次会议吗?

如果没有,我请斯科特先生提出一项动议。

沃尔特·斯科特:我提议本次会议休会。

巴菲特:有人附议吗?

声音:附议。

巴菲特:休会动议已被提出并获得附议。我们将以口头方式表决。有人要讨论吗?如果没有,赞成的请说“赞成”。

观众:赞成。