2013 meeting
Morning session
1. Welcome
WARREN BUFFETT: Good morning.
I’m a little worn out. (Laughter)
We’re going to — well, first of all, I really want to thank Brad Underwood. He puts the movie together every year, does a terrific job. (Applause)
Andy Heyward and Amy are responsible for the cartoon. They also produce “The Secret Millionaire’s Club,” which has been a huge hit this year, and I really want to thank them for their part in this, too. (Applause)
And finally, Carrie Sova who — who puts this whole affair together, she’s four months pregnant. She got her MBA, I think, yesterday or — and, in addition, she is the ringmaster for all of this. Let’s give Carrie a terrific hand. (Applause)
We’ll go through a few figures, few slides. I’ll introduce the directors and make one or two more announcements, and then we’ll get on to the questions.
2. Q1 earnings
WARREN BUFFETT: Now, if we could put up the first slide, which is the earnings that were released yesterday. And as you can see, it was a good quarter.
It wasn’t quite as a good a quarter as it looks, which I’ll explain in a second. But really all of our businesses did very well.
You should focus on operating earnings. Charlie’s getting a head start here on the peanut brittle and fudge, so I’ll catch up later.
It was a very good — it was a benign quarter in insurance, but our other businesses, particularly our big businesses, did quite well, and I don’t remember whether we’ve ever had operating earnings of more than 3 point — almost 8 billion. But, in any event, it was quite satisfactory.
Now, we’ll put up slide two. The insurance earnings were helped a bit. They were still terrific without these factors, but they were helped a bit by the fact that the dollar was strong, and that reduces the liabilities we have on outstanding in foreign currencies.
So if we have losses we’re going to pay in the future and they’re payable in pounds or euros and the dollar appreciates against those currencies, we get a small benefit from that.
We also have it — it hurts us in other ways. We have so many different kinds of businesses, and then we own other earnings through Coca-Cola that operate around the world, that I really never know whether when the dollar goes up or down, whether it helps us or not.
So I’ve never been able to figure it out. So we just sort of take it as it comes. And we do want to explain that to you, the insurance earnings.
And then we had another item, which is kind of interesting. We’ve had a disagreement with Swiss Re about a life reinsurance contract, and that’s — the disagreement’s probably lasted for well over a year, and that was settled in the first quarter.
And as you can see, we showed a gain of 255 million pretax from settling this disagreement, but, interestingly, Swiss Re showed a gain of 100 million also from settling the disagreement. (Laughter)
So, we are working on an arrangement with Swiss Re whether we’ll get in an argument every quarter (laughter), and both report higher earnings when we settle it.
It’s magnificent what accounting can do. (Laughter)
One real high point of the first quarter was the pickup which I noticed — which I noted — in the annual report, about the gain in both the closure rate and the persistency rate at GEICO. These are hugely important factors.
And if we’ll put up the chart showing the gain of GEICO’s auto policies, the strengths I mentioned in 2012, and not only continued in 2013, but the trend has become even stronger.
And there’s a lot of seasonal to policy gains. But as you can see, month by month, our gains have — and policies have very significantly improved over 2012.
And, again, it’s because our closure ratio, in other words, the number of people that get a quote from us and then go on to buy a policy, that rate has improved very significantly this year, and with it we also had a gain in persistency, the people that renew the policies with us, and that’s pure gold.
A policy has a mathematical value to us of at least $1,500, so if we had a million policies in a year — and I’m hopeful we might do that this year — that’s a billion-and-a-half of value that gets built into our intrinsic value, which does not show up on the income statement or balance sheet at all, but it does increase the value of GEICO versus what we carry it for.
And I can’t resist a little sales pitch on that because this closure rate, which, like I say, is at incredible levels, means that when people go to our website or call us and get a quote, they find that they can save a lot of money.
I mean, people love our little gecko, but they buy the policies because we save them money.
And it just so happens that in the auditorium right near here, the exposition hall, we have a lot of very friendly people that will help you save money, too.
So I urge you — you can walk out anytime Charlie is talking (laughter) and go and get a quote, and a very high percentage of you could save money by doing that.
And, you know, that is in the Berkshire spirit, to save money at every opportunity. So I’m hoping you will check that out, and we will set a record for policies sold.
And, finally, our railroad, this year, is doing very well. You saw the earnings in the first quarter report, if you’ve had a chance to look at that.
And we’ve got some figures up that show our gain in car loadings in the first 17 weeks. It’s been 3.8 percent, whereas the other four major Class I railroads in the United States have had a gain of four-tenths of a percent.
That’s significant money that — and we don’t have the Canadian railroads here that operate in the United States. They both come down, the Canadian National, Canadian Pacific. But — but this is representative of what’s been happening.
We’ve been helped by the fact that, fortunately, a lot of oil has been found very, very close to our railroad tracks, and what better place to find oil? (Laughter)
And so we’ve been moving a lot of that, and it’s worth — and we’ll be moving a lot more the way things are going.
And the result of all this — we now will put up the next slide — we’re now the fifth most valuable company in the world. (Applause)
And that will change over time, but I hope it changes for the better.
3. Directors introduced
WARREN BUFFETT: I’d like — the business part of this meeting starts at around 3:30, and at that time we’ll have the election of directors.
But I would like, nevertheless, for those of you who won’t stick around to the bitter end, I would like to introduce our directors, and — Charlie and I are directors.
And if our directors would stand and remain standing when I call your name. And no matter how strong the urge, withhold your applause until they’re all finished standing, and then you can withhold your applause then if you wish, too, but I plan to applaud. OK.
Howard Buffett. Steve Burke. Susan Decker.
So just stand and remain standing — there we are. OK.
Bill Gates. Sandy Gottesman. Charlotte Guyman. Don Keough. Tom Murphy. Ron Olson. Walter Scott, Jr.
And our soon to be new member, Meryl Witmer.
OK. No more withholding. (Applause)
4. Table tennis champ Ariel Hsing
WARREN BUFFETT: Now, we’ll start the questioning in just one minute, but there were one or two announcements to make.
We did not put it in the — we did not put it in the annual report because we hadn’t firmed it up yet, but tomorrow at Borsheims, our friend Ariel Hsing will be available to play table tennis with any of you foolish enough to challenge her.
I met Ariel when she was nine, and she became the youngest women’s table tennis champion of the United States, and then last summer she went on to the Olympics.
And at the Olympics, she won her first two matches, and she won more games off the woman that became the eventual Olympic champion than any other participant in that event.
So Ariel will be out there tomorrow at 1 o’clock. And if you’re courageous, you’ll show up with your paddle and end up looking like an idiot. (Laughter))
5. Buffalo News publisher Stan Lipsey retires
WARREN BUFFETT: One more introduction, I don’t know whether we can get a spotlight on him or not, but Stan Lipsey retired this year as publisher of The Buffalo News.
And, as Charlie can attest, as well as I, back in 1978, ’79, ’80, we had an enormous business problem in the Buffalo News. We were locked in a competitive struggle. And we were not doing well, in part, because of we were operating under a tough judicial order for a while until it got reversed on appeal.
And Stan gave up a wonderful life here in Omaha and asked no questions and for no pay came up to Buffalo, and The Buffalo News would not have turned out to be the paper that it’s turned out to be or produced the profits that have been produced for Berkshire, without Stan Lipsey.
So, if Stan could stand, let’s give him a hand. Stan the Man. (Applause)
6. Berkshire buys remaining ISCAR stake
WARREN BUFFETT: One other announcement, then we’ll go to the questions.
It was announced a couple of days ago that we bought out the final 20 percent of ISCAR held by the family for about $2 billion. It’s a transaction they’re happy with, we’re happy with.
As a matter of fact, if you saw Eitan Wertheimer dancing at “Dancing with the Stars” there, you could have seen how happy he was.
So we will now own 100 percent of ISCAR, but our relationship with the Wertheimer family will continue.
It’s been a sheer joy. The business has done terrifically. The people have behaved magnificently, and ISCAR will be part of Berkshire forever. So I want to thank Eitan and his family.
And, Eitan, are you here? Can you stand up, and your family? Thank you. (Applause)
Let’s have a light here in the front row. OK. (Applause)
7. Q&A begins
OK. We’ll now move on to our questions. We’ll continue these until about noon. We’ll take an hour break for lunch. We’ll come back, and then we’ll continue until about 3:30, at which time we will convene the business meeting.
And we will start off — we have three journalists who have been here before on the right, and we have a distinguished panel on the left, including a short seller, perhaps the first at any annual meeting, and we will start off with Carol Loomis.
8. Berkshire lagging the S&P 500
CAROL LOOMIS: Good morning. Speaking for the three of us, I hope here, we have received into the thousands of questions. We don’t even know how many. And if we didn’t pick your question, it was because we just didn’t get to it.
I do want to tell you that Warren and Charlie have no idea of what our questions are going to be, no hints at all, and so we look forward to sending them curve balls.
I’ll start off here. Warren, you measure Berkshire — this is from William Bernard (PH) of Colleyville, Texas.
You measure Berkshire’s corporate performance based on growth and book value per share. The table on page 103 of the annual report shows book value per share has grown at less than an average 12 percent a year for 9 of the last 11 5-year periods, yet in your last annual letter, you state, quote, “The S&P 500 earns considerably more than 12 percent on net worth,” and then you say, “That seems reasonable for Berkshire also.”
Why do you say that, given the past record showing that Berkshire has not been earning that much, or is it that you expect to earn that much, recognizing that it is not assured in the future?
WARREN BUFFETT: It certainly is not assured in the future. And the last ten or so years have not been the best for business, generally.
But if the stock market continues to behave in 2013 as it has so far, this will be the first five-year period where the gain in book value per share has fallen short of the market performance, including dividends, of the Standard & Poor’s.
And that won’t be a happy day, but it won’t be — it won’t totally discourage us because it will be a period where the market has gone up in every one of the five years. And as we’ve regularly pointed out, we’re likely to be better in down years as we did in 2008, for example, which is the year that gets dropped this year. We’re likely to do better in down years, relatively, than we do in up years.
Charlie, how do you feel about the prospects of — I should point out, incidentally, that we use book value because it’s a calculable figure, and it does serve as a reasonable proxy of the year-to-year change in the intrinsic value of Berkshire.
If we could really give you a figure for intrinsic value, and back it up, that would be the important figure.
As I pointed out, if we gain a million policyholders at GEICO, that actually adds a billion-and-a-half to intrinsic value, and it doesn’t add a dime to book value.
So, there’s a significant gap, which is why we’re willing to buy in stock at 120 percent of book value — a significant gap between the two. But book value is a useful tracking device.
I should point out also — I did this in the annual report in respect to Marmon — when we buy the ISCAR stock, which we pay about 2 billion for, the day we buy it, we mark it down in terms of our book value by roughly a billion dollars.
So a billion dollars comes off our book value for making a purchase which we regard as quite satisfactory. And so there are these distortions that occur.
But in the end, we have to do better for you than you would do in an index fund. And if we don’t, we aren’t earning our pay.
And I think we’ll do that in the future, but I don’t think we’ll do it every year, and we’ve proven that in the last few years.
Charlie?
CHARLIE MUNGER: Well, I confidently expect that Berkshire’s going to do quite well over the long term.
I don’t pay much attention to whether it’s five years or three years or — I think we have momentums in place that are going to do OK.
Of course, we won’t do as well in the future, in terms of annual gain averaged out, because our past returns were almost unbelievable.
So, we’re slowing down, but I think it’ll still be very pleasant.
WARREN BUFFETT: At 89, Charlie is not really concerned about this stuff year-to-year. I mean, he’s taking a longer-range view. (Laughter)
CHARLIE MUNGER: I’m trying to take care of my old age, which might come on at any time. (Laughter)
WARREN BUFFETT: I haven’t noticed it.
9. Jonathan Brandt introduced
WARREN BUFFETT: OK. Jonathan Brandt, who is a newcomer to the panel, his area is the other-than-insurance aspects of Berkshire Hathaway.
And I can assure you that no one has paid more — I played Jonny in chess when he was about four years old, and, I don’t know, I must have been 40 or something at the time, and he kept insisting during dinner that we play chess afterwards.
And we started playing, and, of course, he got me into some impossible position in a few moves, and I told his parents to put him to bed. (Laughter)
So, Jonny, I still have kind of comebacks in me, so be careful what you ask. Jon Brandt. (Laughs)
10. ISCAR vs Sandvik
JONATHAN BRANDT: Good to see you, Warren.
A question about ISCAR: what do you feel are the specific competitive advantages that ISCAR has over its primary competitor, Sandvik, and, in turn, what advantages does Sandvik have over ISCAR as the larger player?
WARREN BUFFETT: Yeah. Sandvik is a very good company, and ISCAR is a much better company.
The advantage it has is brains and incredible passion for the business.
It’s interesting to reflect on ISCAR because if you go back to — what would it be? — 1951 or thereabouts, when Stef Wertheimer, who had come from Germany, was in Israel, started ISCAR, just think of the prospect that was facing him.
Here was a company like Sandvik, or in this company — country — Kennametal, or different countries, well-entrenched companies, well-entrenched, well-financed.
And here’s this fellow in Israel, 25 years old, and the raw material for these cutting tools comes from China. It isn’t that the raw material is in Israel.
So everybody buys their tungsten from China, and they sell to customers that are using large machine tools throughout the world, but they’re selling it to heavy industry to a significant extent.
So they’re selling to people like Boeing or General Motors or big industrial companies in Germany, and there’s no great locational advantage, in terms of being in Israel doing this.
But here’s this 25-year-old fellow getting the tungsten from thousands of miles away, selling it to customers thousands of miles away, competing against people like Sandvik, and this remarkable business, ISCAR, comes from that.
And there’s no other answer you can give to your question when you see that result than to say that you have had some incredibly talented people who never stopped working, never stopped trying to improve the product, never stopped trying to make customers happy, and that continues to this day.
Sandvik is a very good company. I can tell you that based not only on the figures, but on every other aspect of business observation that I possess, that ISCAR is one of the great companies of the world, and we feel very fortunate to own it and to be associated with their management.
Charlie?
CHARLIE MUNGER: Well, it’s a good comparison. Sandvik is a fabulous company, and it’s a particular achievement to really do a little better in the competitive market, as ISCAR has done.
WARREN BUFFETT: Quite a bit better.
CHARLIE MUNGER: They’ve gained.
WARREN BUFFETT: Have you really ever seen much — a better operation than ISCAR in the manufacturing business?
CHARLIE MUNGER: It’s the only place I was ever in where I saw nothing but robots and engineers working computers.
WARREN BUFFETT: It’s a —
CHARLIE MUNGER: You cannot believe how modern ISCAR is.
WARREN BUFFETT: Yeah. And the game’s not over yet, either.
11. Preserving Berkshire’s culture after Buffett
WARREN BUFFETT: OK. Now we go to a shareholder in station number 1.
AUDIENCE MEMBER: Hi. Dan Lewis (PH) from Chicago. First of all, I wanted to thank you for letting us in the building early today. But let’s not — (Applause)
Let’s not do that again next year, though. I don’t want to wake up any earlier to get in line.
WARREN BUFFETT: If we had a company that sold coats, we would have left you out there. (Laughter)
AUDIENCE MEMBER: Always a comeback.
When you think about Berkshire in the decade after you’re gone, my question is what worries you the most? What — I know nothing keeps you up at night — but what are your big worries and, you know, what can go wrong?
WARREN BUFFETT: Well, it’s a good question. It’s one we think about all the time.
And that’s why the culture is all important, the businesses we own are all important, because those trains will keep running and people will keep calling GEICO the day after I die. There’s no question about that.
And the key is preserving the culture and having a successor as CEO that will have more brains, more energy, and more passion for it, even than I have.
And it’s the number one subject that our board considers at every meeting, and we’re solidly in agreement as to whom that individual should be.
And I think the culture has just become intensified year after year after year. And I think Charlie would agree with that.
I mean, we always knew what we were about when we first got involved with Berkshire, but making sure that everybody that joined us, that the owners, the shareholders, directors, managers, everybody that bought into this what I think very special culture. That took time, and — but it is — I think it’s really one of a kind now, and I think that it will remain one of a kind.
I think that anything that came in — any foreign-type behavior would be cast out because people have self-selected into this group, into the company, and it would be rejected like a foreign tissue if we got the wrong sort of person in there.
We have a board that is especially devoted to Berkshire. We don’t hold them by paying them huge amounts, it may be noted.
And we have people who have brought their companies to Berkshire because they want to be part of it, as did ISCAR.
So, I think that whoever succeeds me — and it will be a lot of newspaper stories and people — after six months, there will be a story that says, you know, it isn’t the same thing.
It will be the same thing. You can count on that.
Charlie, what are your thoughts?
CHARLIE MUNGER: Well, I — my thoughts are very simple. I want to say to the many Mungers in the audience, don’t be so stupid as to sell these shares. (Laughter)
WARREN BUFFETT: That goes for the Buffetts, too. (Laughter)
12. Partnering with 3G Capital for $23B Heinz deal
WARREN BUFFETT: OK. Becky?
BECKY QUICK: This is a question that comes from Ben Knoll, who happens to be the chief operating officer at the Greater Twin Cities United Way.
And he writes in that after the Heinz deal, there was a column that was written indicating that you had gotten the better end of the Heinz deal from your Brazilian partners [3G Capital].
That column said that your return was likely to come from the preferred stock dividends, with the common equity portion being dead money.
It also said that the way the deal was structured indicated your low expectations for the market overall.
Is this an accurate portrayal of the deal and of your expectations for the market overall?
WARREN BUFFETT: No. It’s totally inaccurate.
The — it’s interesting. [3G Capital co-founder] Jorge Paulo Lemann and I were in Boulder, Colorado, in early December. And I can’t remember if it was — yeah, on the way to the airport or when we got in the plane. But he said that he was thinking about going to the people at Heinz and proposing a deal and would I be interested.
And I, because I knew both Heinz and I knew Jorge Paulo, and I thought highly, very highly, of both, I said, “I’m in.”
And maybe a week later — I don’t remember exactly how long — I received from Jorge Paulo, who I had known for many years starting at Gillette when we were both directors — I received a term sheet on the deal and another sheet on the governance procedures that he suggested.
And he said, “If you got any thoughts about changing this, just let me know.” They were just his thoughts.
It was an absolutely fair deal, and it was — I didn’t have to change a word in either the term sheet or the governance arrangement.
Now, we actually, Charlie and I, probably paid a little more than we would have paid if we had been doing the deal ourselves, because we think that Jorge Paulo and his associates are extraordinary managers.
They’re both classy, and they’re unusually good, and so we stretched a little because of that fact.
We like the business, and the design of the deal is such that if we do quite well over time at Heinz, that their 4.1 billion will achieve higher rates of return than our overall 12 billion.
We have a less-leveraged position in the capital structure than they have. We created — they wanted more leverage, and we provided that leverage on what I regard as fair terms and what they regard as fair terms.
If anybody thinks that the common is dead money, you know, we think they’re making a mistake.
But we’ll know the answer to that in five years.
But the design of the deal, essentially — we have more money than operating ability at the parent company level, and they have lots of operating ability and wanted to maximize their return on 4 billion.
So my guess is that five years from now or ten years from now, you will find that they’ve earned a higher rate of return on their investment. But because we put more dollars in, we will have received that same rate of return on our 4 billion, plus of cap common equity, but we also will have received a very fair return on the 8 billion that we put in that created more leverage for them.
Charlie?
CHARLIE MUNGER: Well, as you said, the report was totally wrong. (Laughter)
WARREN BUFFETT: That’ll teach them. (Laughter)
13. Moving into commercial insurance
WARREN BUFFETT: OK. We have Cliff Gallant from Nomura who will ask insurance-related questions for this meeting.
CLIFF GALLANT: Thank you.
At Berkshire Hathaway Reinsurance group, Mr. Ajit Jain appears to be employing a new strategy recently with some high profile actions.
Berkshire signed a portfolio underwriting arrangement with Aon to do business with Lloyd’s. And then last week, there was the hiring of several AIG executives.
It appears that Berkshire may be taking a broader share of the market.
What is the goal of these moves, and won’t these actions eventually produce more average results?
WARREN BUFFETT: Well, you — the goal is to take a greater share of the market.
There have been two important moves made by Ajit’s operation in the last month or so.
One is the — the first one that was announced — was this participation of 7 1/2 percent in all of the business.
Originally, it was announced as applying to the Lloyd’s market. I believe it’s been extended to the entire London market.
And, now, bear in mind that the people that are insured still have the right to pick who their insurers shall be, so it isn’t totally automatic that we receive 7 1/2 percent of every slip.
But we had had an arrangement for a couple of years with Marsh on a marine book and perhaps some other areas, but not across the board.
And we think that — we think that the profit possibilities are reasonable for that business, or we wouldn’t have entered into it.
It will give us more of a cross-section of business than we’ve been used to having, but it doesn’t mean that we give up our present business at all, either.
The second item you mentioned is just in the last week or thereabouts. It was announced that four pretty well-known insurance people that had been with AIG had joined us to write, primarily, commercial insurance, initially domestically, perhaps, but around the world.
And these are people that reached out to Berkshire. In the case of at least one of them, even reached out a number of times in the past.
But we were ready to enter this field with these people who were very able people. We’ve had a number of people reach out since the announcement was made only a week or so ago.
So I think you will see Berkshire, in addition to all of the other insurance businesses that has had over the years, I think you’ll see us become a very significant factor, worldwide, in the commercial insurance business.
I mean, it could be business that reaches into the billions. In fact, I would hope that it would — it could be — you know, a fair number of billions over time.
And we’ve got the right people. We’ve got capital like nobody else has. We have the ability to sign on to coverages that other people have to spread out among others.
So, I think we’re ideally situated to go into this business, and I’m looking forward to it.
Charlie?
CHARLIE MUNGER: Well, generally speaking, I don’t think the reinsurance business is a very good business for most people.
And I think it’s a very desirable part of Berkshire’s business, the way it’s run, but it’s different from something like the other businesses, which would work pretty well if somebody else owned them.
I think our reinsurance business under Ajit is very peculiar, and other people who think it’s easy are going to find out that it isn’t.
WARREN BUFFETT: Yeah. And I should point out, this commercial insurance business also, I mean, it will be primary insurance. The Aon arrangement is a reinsurance arrangement, but we will be in the primary business.
So, it will be large commercial risks, but there’s a lot of premium buy-in there, and there’s a lot of chances to make mistakes.
But I’d rather have the group we have overseeing that business than any other group I can think of.
14. GEICO vs Progressive’s Snapshot
WARREN BUFFETT: OK. Station 2?
AUDIENCE MEMBER: Hi. Mike Sorenski (PH) from New York.
In regards to GEICO, Warren, last year you said the firm had no plans to adopt usage-based driving technology, similar to what competitor Progressive —
WARREN BUFFETT: Right.
AUDIENCE MEMBER: — called Snapshot.
Is that still the case, and if so, why wouldn’t that technology give GEICO better data to potentially give discounts to customers?
WARREN BUFFETT: Yeah. That still is the case, and Snapshot has attracted a fair amount of attention and there are other companies doing that.
It’s an arrangement, essentially, to tie — well, the term “Snapshot,” perhaps, says it — to get a picture of how people really do drive.
Insurance underwriting, you know, is an attempt to figure out the likely propensity, based on a number of variables, of a person having an accident.
Now, you know, in life insurance, it’s very obvious that somebody 100 is — if you don’t know anything else about them — is more likely to die in the next year than somebody that’s 20.
When you get into auto insurance, figuring out who’s likely to have an accident involves assessing a number of variables, and different companies go at it different ways.
Clearly, on statistics, if you’re a 16-year-old male, you’re more likely to have an accident than I am.
Now, that isn’t because I’m a better driver. It’s because the 16-year-old is probably driving about ten times as much, and he’s trying to impress the girl sitting next to him.
And that doesn’t work with me anymore, so I’ve given it up. (Laughter)
But the — we ask a number of questions, and our attempt, as much as possible, is to figure out the propensity of any given applicant, or the possibility, that they will have accidents.
And there are a number of variables that are quite useful in predicting. And Progressive is focusing on this Snapshot arrangement, and we’ll see how they do.
I would say that our ability to sell insurance at a price that’s considerably lower than most of our competitors, evidenced by the fact that when people call us, they shift to us, and, at the same time, earn a significant underwriting profit, indicates that our selection process is working quite well.
I mean, if your selection process is wrong, if you treat a 16-year-old male and give him the same rate that you’d give a 40-year-old that’s driving their car 3 or 4,000 miles a year, you know, you’re going to get terrible underwriting results.
So our systems, our underwriting criteria, have been developed, you know, over many decades. We have a huge number of policyholders, so that it becomes very credible, these different underwriting cells.
And everybody in the business is trying to figure out ways to predict with greater accuracy the possibilities that a given individual will have an accident.
And Progressive is focusing on this Snapshot approach, and we watch it with interest, but we’re quite happy with the present situation.
OK. Andrew Ross Sorkin?
Oh, Charlie, I’ve got to give you a chance to comment.
CHARLIE MUNGER: I have nothing to add. (Laughter)
15. Business Wire and new rule allowing internet disclosures
WARREN BUFFETT: OK. Andrew?
ANDREW ROSS SORKIN: OK. Warren, we got a couple questions related to this.
Warren, now that you’re on Twitter and the SEC is allowing companies to make material announcements over social media, what are the implications for Business Wire, a unit of Berkshire?
Do you agree with the SEC’s new position on the distribution of material information, and would you consider selling Business Wire given the new rules?
If not, how do you think Business Wire will have to transform itself? And, by the way, what are you doing on Twitter? (Laughter)
WARREN BUFFETT: I haven’t figured that last one out yet.
The — no, I think it is a mistake. Some companies have announced — made important announcements — on webpages, and some, in certain cases, they’ve messed it up and caused a fair amount of trouble.
But the key to disclosure is accuracy and simultaneity. I mean, if we own stocks, or are thinking about owning stocks, we want to be very sure that we get accurate information and we get it exactly at the same time as all other people.
And Business Wire does a magnificent job of that.
And I do not want, if I’m buying Wells Fargo, or selling it, or whatever it may be, I do not want to have to keep hitting up to their webpage, or something, and hoping that I’m not 10 seconds behind someone else if there’s some important announcement.
So, Business Wire has got a traffic record of accuracy and of getting the information to every part of the globe in a simultaneous manner, and that is the key to disclosure.
And I think — I don’t think that — I don’t think anything has come close to doing that as well as Business Wire.
So I think we will do very well. We’ve got a sensational manager in Cathy Baron Tamraz.
I couldn’t be happier with the business, so we will not be selling it. And if I could clone Cathy, I would do it.
I will not — Berkshire, when it puts out its information — and we like to put it out, actually, after the market closes because we think there’s so much to digest that it’s a terrible mistake to have people try and figure it all out in reading a one- or two-page announcement.
But anything important from Berkshire, or any of our companies, is going to come out on Business Wire so that people get accurate information at exactly at the same time.
Charlie?
CHARLIE MUNGER: Well, it’s very hard for me to know anything about Twitter when I’m avoiding it like the plague.
WARREN BUFFETT: He sent me out to venture in it, and he’s going to see if anything bad happens to me. (Laughter)
16. As Berkshire grows, it’s paying more for bigger acquisitions
WARREN BUFFETT: OK. We now have a short seller in a first, I believe, at any meeting, Doug Kass.
DOUG KASS: Thank you, Warren and Charlie. Thanks for this unusual invitation. I’m honored, and I look forward to playing the role of Daniel in the lion’s den in front of 45,000 of your closest friends and greatest admirers.
WARREN BUFFETT: You can bring your own crowd next year. (Laughter)
DOUG KASS: I would note, you have me asking the last question in the group, though.
My first question is a follow-up to Carol Loomis’s first question. Warren, it’s said that size matters.
WARREN BUFFETT: It does. (Laughter)
DOUG KASS: In the past, Berkshire has purchased cheap or wholesale. For example, GEICO, MidAmerican, your initial purchase of Coca-Cola.
And, arguably, your company has shifted to becoming a buyer of pricier and more mature businesses, for example, IBM, Burlington Northern, Heinz, and Lubrizol. These were all done at prices, sales, earnings, book value multiples, well above your prior acquisitions and after the stock prices rose.
Many of the recent buys might be great additions to Berkshire’s portfolio of companies; however, the relatively high prices paid for these investments could potentially result in a lower return on invested capital.
You used to hunt gazelles. Now you’re hunting elephants. As Berkshire gets bigger, it’s harder to move the needle.
To me, the recent buys look like preparation for your legacy, creating a more mature, slower-growing enterprise.
Is Berkshire morphing into a stock that has become to resemble an index fund and that, perhaps, is more appropriate for widows and orphans, rather than past investors who sought out differentiated and superior compounded growth?
WARREN BUFFETT: Yeah. There’s no question that we cannot do as well as we did in the past, and size is a factor.
Actually, the — it depends on the nature of markets, too. We might — there will be times when we’ll run into bad markets, and sometimes there our size can even be an advantage. It may well have been in 2008.
But there — I would take exception to the fact that we paid fancier prices in some cases than, say — in GEICO, I think we paid 20 times earnings and a fairly-sized — good-sized — multiple of book value.
So we have paid up — partly at Charlie’s urging — we’ve paid up for good businesses more than we would have 30 or 40 years ago.
But it’s tougher as we get bigger, I we’ve always known that would be the case.
But even with some diminution from returns of the past, they still can be satisfactory and we are willing — there’s companies we should of bought 30 or 40 years ago that looked higher priced then, but we now realize that paying up for an extraordinary business is not a mistake.
Charlie, what would you say?
CHARLIE MUNGER: Well, we’ve said over and over again to this group that we can’t do as well in percentage terms per annum in the future as we did in our early days.
But I think I can make the short seller’s argument even better than he did, and I’ll try and do that.
If you look at the oil companies that got really big in the past history of the world, the record is not all that good.
If you stop to think about it, Rockefeller’s Standard Oil is practically the only one, after it got monstrous, continued to do monstrously well.
So, when we think we’re going to do pretty well in spite of getting very big, we’re telling you we think we’ll do a little better than the giants of the past. We think we’ve got a better system.
We don’t have a better system than riding up oil, you know, but we have a better system than most other people.
WARREN BUFFETT: Yeah. In terms of the acquisitions we’ve made in the last five years, I think we feel pretty good about those and — overall — and, obviously, including the Heinz.
We are buying some very good businesses.
We actually, as we pointed out, we own eight different businesses that would each be on the Fortune 500 list if it was a separate company, and then in a few months, we’ll own half of another one, so we’ll have eight-and-a-half, in effect.
Well, you haven’t convinced me yet to sell the stock, Doug, but keep working. (Laughter)
17. Will U.S. dollar lose reserve currency status?
WARREN BUFFETT: Section 3.
AUDIENCE MEMBER: Thank you. Jonathan Schiff, visiting from Macau, China.
You briefly touched upon this. But on our side of the world, there’s a lot of discussion about the U.S. dollar’s status at the world’s reserve currency.
I’m sorry, there’s some feedback. It’s kind of weird.
What would be the effect upon the U.S. and the world economy if the dollar loses that status as a world reserve currency?
WARREN BUFFETT: Well, I don’t know the answer to that, but fortunately, I don’t think it’s going to be relevant.
I think the dollar bill will be the world’s reserve currency for some decades to come. I think China and the United States will be the two supereconomic powers, but I don’t see any — I think it’s extremely unlikely — that any currency supplants the U.S. dollar as the world reserve currency for many decades, if ever.
Charlie?
CHARLIE MUNGER: Well, there are advantages to a country that has the reserve currency, and if you lose that, you lose some advantage.
England had a better hand when it had the reserve currency of the world than it had later when the United States had the reserve currency of the world.
If that eventually happened to the United States, it would not be, I think, all that significant.
It’s in the nature of things that sooner or later every great leader is no longer the leader.
Over the long run, as Keynes said, we’re all dead, and over the long run —
WARREN BUFFETT: This is the cheery part of the section. (Laughter)
CHARLIE MUNGER: Well, if you stop and think about it, every great leading civilization of the past passed the baton.
WARREN BUFFETT: What do you think the probabilities are that the U.S. dollar will not be the reserve currency 20 years from now?
CHARLIE MUNGER: Oh, I think it’ll still be the reserve currency of the world 20 years from now. That doesn’t mean that it’s forever.
18. “Extraordinary” corporate profits despite tax complaints
WARREN BUFFETT: OK. Carol?
CAROL LOOMIS: This question comes from John Custabal (PH) of the Philadelphia area.
Mr. Buffett, you have said in the past, specifically in a 1999 speech that was printed in Fortune, quote, “You —”
WARREN BUFFETT: You would bring that up, wouldn’t you?
CAROL LOOMIS: I would bring that up, right. I’m so glad he sent this question.
“You have to be” — you have said, “You have to be wildly optimistic to believe that corporate profits, as a percent of GDP can, for any sustained period, hold much above 6 percent.”
Corporate profits are now greater than 10 percent of GDP. How should we think about that?
WARREN BUFFETT: What we should think is pretty unusual, and particularly considering the economic backdrop.
Corporate profits are extraordinary, as a percentage of GDP, at least looking back on the history of the United States.
And what’s interesting about it, of course, is that American business, to a great extent, is complaining enormously — or frequently, anyway — about the level of the corporate income tax.
Now, the corporate income tax is about half what it was 40 years ago, as a percentage of GDP. But yet, as you point out, corporate profits are at an all-time record, as a percentage of GDP.
So I would have you take with a grain of salt the complaint that American business is noncompetitive because of our corporate income tax rate, which gets so widely complained about.
American business has done extraordinarily well at a time when inequality, actually, is — has widened considerably — both measured by net worth and measured by income, if you take the top versus the people down below.
And — (loud noise) —
Well, we heard from one of the people here. (Laughter)
And, it will be interesting to see whether these levels can be maintained.
Corporate — business has come back very, very strong, in terms of profits, from the precipice that we were on in the fall of 2008, the panic.
Employment has not come back, the same way. And that’s going to be, I would say, a subject of a lot of public discourse. And you’re seeing — you’re reading more about that, currently.
If I had to bet on whether corporate profits would be 10 percent of GDP — and, of course, we’re talking about profits that are earned outside the United States, I believe, in that — in the figures you quote — I would say they’re likely to trend downward.
But I think that, of course, GDP will be growing, so that does not mean any terrible things will be happening to profits.
Charlie, what do you think about the —?
CHARLIE MUNGER: Well, I wouldn’t be too surprised if that 6 percent figure turned out to be on the low side, in the estimate.
Just because Warren thought something 20 years ago, doesn’t mean it’s a law of nature. (Laughter)
WARREN BUFFETT: We’ll talk this over at lunchtime. (Laughter)
How do you feel about 10 percent?
CHARLIE MUNGER: Well, I’m a natural conservative on such items.
But you’ve got to recognize that the stocks themselves are owned by a lot of endowments and pension funds and so on. So it — that figure doesn’t mean that the world’s becoming grossly more unequal.
There’s no automatic correlation between those two figures.
WARREN BUFFETT: Do you feel the corporate tax rate is too high?
CHARLIE MUNGER: Well, I think when the rest of the world is — keeps bringing the rates down, —there’s some disadvantage to us if we’re much higher. So I — (Applause)
I rather like Warren’s idea that people like us should pay more, but the corporate tax rate, I’m glad to have lower.
WARREN BUFFETT: OK. He’s the Republican; I’m the Democrat.
19. Too many subsidiaries for Buffett’s successor to manage?
WARREN BUFFETT: Jonathan? (Laughter)
JONATHAN BRANDT: Thanks, Warren.
You probably have a couple of dozen direct reports from the multitude of noninsurance businesses that Berkshire owns, and this arrangement seems to work wonderfully for you.
But I wonder if this could potentially pose a challenge to your successors.
Adding smaller units like Oriental Trading and the newspaper group, even if they are economically sound transactions individually, could arguably add to the unwieldiness of the organization.
How do you weigh the benefits of adding earnings with the risk of leaving a less-focused and harder-to-manage company for even highly capable successors?
WARREN BUFFETT: Yeah. I think my successor will probably organize things a little differently on that, Jonathan, but not dramatically so.
And we’ll certainly never leave the principle of our CEOs running their businesses in virtually all important ways except, perhaps — except for capital allocation.
But, I actually have delegated a few units to an assistant of mine, and my guess is that my successor will modestly organize things in a somewhat different way.
I’ve grown up with these companies and with the people and everything, and so it’s a lot easier for me to communicate with dozens of managers, sometimes very infrequently, because they don’t need it. It just — sometimes it’s their own preference to some degree.
And somebody coming in fresh would want, obviously, to be — to understand very well — and that person will understand, in fact, understands now — very well, the major units.
But you’re right, when you get down to units that we have, you know, some businesses that make, you know, only 5 or $10 million a year or something like that.
And my guess is that it gets rearranged a little bit, but that won’t really make any difference.
I mean, the real money is made by the big businesses. It will continue to be made by the big businesses, and the insurance business, and a little change in reporting arrangements, maybe one more person at headquarters if they go crazy, will really take care of things.
Charlie?
CHARLIE MUNGER: Well, I think, of course, it would be unwieldy to have so many businesses, a lot of them small, if we were trying to run them through an imperial headquarters that dominated all the details.
But our system is totally different. If your system is decentralization, almost to the point of abdication, what difference does it make how many subsidiaries you have?
WARREN BUFFETT: Yeah. It’s working pretty well now.
CHARLIE MUNGER: Yeah.
WARREN BUFFETT: It’ll work pretty well afterwards, too.
But my successor is not going to do things identically. It’d be a mistake.
But the culture will remain unchanged. And the preeminence of the managers of the operating units will remain unchanged, and then every now and then something comes along and a change needs to be made. Sometimes it’s through death or disability, or sometimes a mistake is made.
But, in the end, we’re now trying to acquire companies that are at least at the $75 million pretax level.
Incidentally, the best acquisitions — to some extent, the best acquisitions — certainly from my standpoint makes it easier — is the one — is these bolt-ons that I talked about in the annual report, in which we did, I think, 2-and-a-half billion worth of last year, because they fall under the purview of managers that we’ve got terrific confidence in and they add really nothing to what happens at headquarters.
And, of course, the best bolt-ons out of all are when we do buy a — buy out — a minority interest.
When we buy $2 billion worth more of ISCAR, or a billion-and-a-half more of Marmon, with another billion-and-a-half to come in the next year, you know, that’s adding earning power without it, you know, posing any more work.
Those are the ultimate in bolt-on acquisitions, getting more of a good thing.
Charlie, any more on that, or—?
CHARLIE MUNGER: Well, if you stop to think about it, if it were all that difficult, what we’re doing now would be impossible, and it isn’t.
WARREN BUFFETT: I’ll have to think about that a little. (Laughter)
CHARLIE MUNGER: Well, think if 50 years — 20 years ago — they said to you, can you make something this size with a staff of ten or something in a little office in Omaha? People would’ve thought that’s ridiculous. But it’s happened, and it works.
WARREN BUFFETT: Well, we’ll let it go at that.
20. Dangers when Fed reverses economic stimulus
WARREN BUFFETT: Station 4? (Laughter)
AUDIENCE MEMBER: Thank you. Scott Moore (PH), Overland Park, Kansas.
With the Fed buying 85 billion per month of mortgage securities and Treasurys, what do you think are the long-run risks to this process, and how does the Fed stop this without negative implications? Thank you.
WARREN BUFFETT: Charlie, you answered that yesterday in an interview, so I’ll let you lead off.
CHARLIE MUNGER: My basic answer is I don’t know.
WARREN BUFFETT: Yeah. (Laughter)
I might say I have nothing to add. (Laughter and applause)
But Scott, you came from Overland, so we’ll do our best.
CHARLIE MUNGER: I think you’re— the questioner — is right to suspect that it’s going to be difficult.
WARREN BUFFETT: It’s going to be — yeah, it is really uncharted territory.
And as many people have found out, whether it was the Hunt Brothers buying silver or whatever it might be, it’s a lot easier to buy things, sometimes, than it is to sell them.
And the Fed’s balance sheet is up around 3.4 trillion now, and that’s a lot — those are a lot of securities.
And the bank reserve positions are incredible. I mean, Wells Fargo is sitting with $175 billion at the Fed earning a quarter of a percent, and really earning nothing, after attendant expenses.
So, there’s all this liquidity that’s been created. It hasn’t really hit the market because the banks have let it sit there.
You know, in classical economics, you know, that’s how you juice the economy, and you pushed it out by having the Fed buy securities and create reserves for the banks and all of those things.
But, believe me, the banks want loans. I mean, they are not happy — Wells is not happy — having 175 billion at the Fed, and they’re looking every place they can to get it out, with the proviso that they hope to get it back from whoever they get it out to, which can slow down a bank at times.
But it— we really are in uncharted territory. I’ve got a lot of faith in Bernanke. I mean, he — if he’s running a risk, he’s running a risk he knows and understands.
I don’t know whether he’s affected by the fact that his term expires pretty soon, so he just hands the baton off to the next guy and said, “Here. Here’s this wonderful balance sheet. And all you have to do is bring it down a few trillion dollars,” you know. (Laughs)
And I gave a few lectures at George Washington University last year, if you care to read them, and maybe it’ll help you.
The — this is something we haven’t seen. It certainly has the potential for being very inflationary. It hasn’t been so far. In fact, my guess is that the Fed wishes it had been a little more inflationary.
If you’re running up a lot of debt, it gets measured in relation to nominal GDP, and the best way to run up — easiest way to run up, not the best way — the easiest way to run up nominal GDP is to inflate, and my guess is that they never would admit it but that the — that at least some Fed members — are probably disappointed that they haven’t seen more inflation.
It won’t be when they start selling. It’ll be — when the market gets a — any kind of a signal — that maybe just the buying ends, maybe that selling will take place, you know, it’s likely to be the shot heard around the world.
Now, that doesn’t mean the world will come to an end, but it will certainly mean that everybody that owns securities and who’s felt that they’ve been driven into them by extremely low rates or that the assets have to go up in price because interest rates are so low, will start re-evaluating their hand, and people re-evaluate very fast in markets.
So, while I’ve been talking, Charlie, have you got any new insights?
CHARLIE MUNGER: Well, generally speaking, I think that what’s happened in the realm of macroeconomics has surprised all the people who thought they knew the answers, namely the economists.
Who would have guessed that interest rates could go so low and stay so low for so long? Or that Japan, a mighty, powerful nation, could have 20 years of stasis after using all the tricks in the economist’s bag?
So I think given this history, the economists ought to be a little more cautious in believing they know exactly how to stay out of trouble when they print money in massive amounts.
WARREN BUFFETT: It is a huge experiment.
CHARLIE MUNGER: Yeah. (Applause)
WARREN BUFFETT: What do you think the probabilities are that within ten years you see inflation at a rate of 5 percent or higher a year?
CHARLIE MUNGER: Well, I worry about even more than inflation.
If we could get through the next century with the same results we had in the last century, which involved a lot of inflation over that long period, I think we’d all be quite satisfied.
I suspect it’s going to be harder, not easier, in this next century. And it wouldn’t surprise me — I’m not going to be here to see it — but I would predict that we may have more trouble than we think — than we now think.
WARREN BUFFETT: Charlie says he won’t be here to see it, but I reject such defeatism. (Laughter)
21. Effects of low interest rates
WARREN BUFFETT: Becky?
BECKY QUICK: This is actually a follow-up to the shareholder from Overland Park, the question that was just asked.
This comes from Anthony Starace (PH) who is in Lincoln, Nebraska, and he says, “How has the Fed’s zero-interest policy affected Berkshire Hathaway’s various business segments? For example, has it helped or hurt their operations and profitability?”
WARREN BUFFETT: Well, it’s helped. You know it— interest rates are to asset prices, you know, sort of like gravity is to the apple.
And when there are very low interest rates, there’s a very small gravitational pull on asset prices.
And we have seen that getting played out. I mean, people make different decisions when they can borrow money for practically nothing than they made back in 1981 and ’2 when Volcker was trying to stem inflation and use — and the government bond rates got up to 15 percent.
So, interest rates power everything in the economic universe, and they have some effect on the decisions we make.
We borrowed the money on the Heinz purchase a lot cheaper than we could’ve borrowed it 10 or 15 years ago, so that does affect what people are willing to pay.
So it’s a — it’s a huge factor and, of course, it will — presumably — it will change at some point, although, as Charlie was pointing out in Japan, it hasn’t changed for decades.
So, if you wanted to inflate asset prices, you know, bringing down interest rates and keeping them down — at first, nobody believed they’d stay down there very long, so it reflects the permanence that people feel will be attached to the lower rates.
But when you get the 30-year bond down to 2.8 percent, you know, you are — you’re able to have transactions take place.
It makes houses more attractive.
I mean, it’s been a very smart policy, but the unwind of it, you know, has got to be more difficult, by far, than buying.
I mean, it is very easy if you’re the Fed to buy 85 billion a month and — I don’t know what would happen if they started trying to sell 85 billion.
Now, when you’ve got the banks with loads of reserves there, it might — it’d certainly — be a lot easier than if those reserves had already been deployed out into the real economy. Then you would really be tightening things up.
But I have — you know, this is like watching a good movie, as far as I’m concerned, because I do not know the end, and that’s what makes for a good movie.
So, we will be back here next year and I will — or maybe in two or three years — and I will tell you I told you so and hope you have a bad memory.
Charlie? (Laughter)
CHARLIE MUNGER: Well, I strongly suspect that interest rates aren’t going to stay this low for hugely extended periods. But as I pointed out, practically everybody has been very surprised by what’s happened, because what’s happened would’ve seemed impossible to practically all intelligent people not very long ago.
At Berkshire, of course, we’ve got this enormous float in the insurance business, and our incremental float, when we’re carrying huge amounts of cash, is worth less than it was in the old days.
And that, I suppose, should give some cheer to you people because if that changes, we may get an advantage.
WARREN BUFFETT: Yeah, we have 40 — at the end of the first quarter, we had, whatever it was, 48 or maybe 9 billion or something like that — in short-term securities.
We’re earning basically nothing on that. We do not — we never stretch for yield in terms of commercial paper that brings ten basis points more than Treasury.
Our money— we don’t count on anybody else, so we keep it in Treasurys, basically, and so we’re earning nothing on that.
So if we get back to an environment where short-term rates are 5 percent, and we would still have the same amount, then that would be a couple billion dollars of annual earnings, pretax, that we don’t have now.
But of course, it would have lots of other effects in our business.
We have benefited significantly, and the country has benefited significantly, by what the Fed has done in the last few years.
And if they can successfully pull off a reversal of this without getting a lot of surprises, you know, we will all have been a lot better off.
22. Building, not buying, commercial insurance growth
WARREN BUFFETT: Cliff?
CLIFF GALLANT: Thank you.
WARREN BUFFETT: Cliff, incidentally, you ran a 2:40 last year, didn’t you, in the marathon at Lincoln?
CLIFF GALLANT: I ran the Lincoln marathon after the shareholder meeting.
WARREN BUFFETT: OK. We’ve got incredible talent on this thing. (Laughter)
CLIFF GALLANT: I wanted to ask you more about the commercial insurance business and Berkshire’s interest.
WARREN BUFFETT: Right.
CLIFF GALLANT: If the business is attractive, why not make an acquisition? Do you think that public company valuations are too high today?
WARREN BUFFETT: Yeah. There aren’t too many commercial operations that we would want to acquire, big ones.
It wouldn’t do much — I mean, we’re acquired — when we acquired GUARD Insurance, it’s workers’ compensation, but it’s just — it’s a small acquisition. It’s a good acquisition, but that is a commercial, in effect, underwriter that we acquired late last year.
But, if you look at the big ones, some of them we wouldn’t want. There’s a couple that we would. But the prices would be probably far higher than what we think we might be able to develop a comparable operation for.
I mean, we — in effect — I think we’re going to build a very large commercial operation, and essentially we’ve built it at book value. And we pick up no bad habits of other companies, at least we hope we don’t.
And so, it’s really better to build than buy, if you can find the right people with the right mind-set, and everything, in the business.
And you know, we’ve got a terrific manager, obviously, in Ajit, and these other people have sought him out, so I think — if there were certain commercial operations, and we could’ve bought them at the right price, we’d have done it.
But we have not been able to do that so we will build our own. And I predict that we will have a good and significant commercial insurance operation in a relatively short time.
23. Munger: bitcoin won’t be “big universal currency”
WARREN BUFFETT: OK. Station 5?
AUDIENCE MEMBER: Good morning. My name is Benjamin. I’m from Appleton, Wisconsin, and I had a question for you regarding unregulated digital currency, such as bitcoin.
I was wondering what you think the significance of something like that showing up in the last few years is, and what you think that might mean for the future? Thank you.
WARREN BUFFETT: Charlie, I hope you know something about this subject because I don’t know a thing. (Laughs)
CHARLIE MUNGER: I know what he’s talking about.
WARREN BUFFETT: I know what he’s talking about, but I just don’t —
CHARLIE MUNGER: I have no confidence whatsoever in bitcoin being any kind of a big universal currency.
WARREN BUFFETT: That would certainly be my gut reaction, but I don’t — I haven’t really looked into it.
But I— I’ll put it this way: of our 49 billion, we haven’t moved any to bitcoin. (Laughter)
My— well, the truth is I don’t know anything about it. That doesn’t always stop me from talking about things, but it will in this case.
24. Pampered Chef isn’t a pyramid scheme
WARREN BUFFETT: OK. Andrew? (Laughter)
ANDREW ROSS SORKIN: OK.
Bill Ackman, the activist investor, who’s also a Berkshire investor as well, has raised questions in recent months about the legality of the multilevel marketing company Herbalife. He called it a pyramid scheme.
Berkshire owns a multilevel marketing company, too: the Pampered Chef.
Will Ackman’s attack on Herbalife have any impact on the Pampered Chef or Berkshire, and do you believe Ackman’s concerns are legitimate?
How do you think about the debate over multilevel marketing companies and decipher which ones are legitimate and which ones are not?
WARREN BUFFETT: Yeah. I don’t know anything— I’ve never actually even looked at a 10-K of Herbalife, so I do not know about their operation.
But, I think the key, obviously, is whether a direct marketing operation is really based on selling product to would-be distributors of one sort, and loading them up, instead of sell— in effect — selling it to end users.
And Pampered Chef is a million miles away from anything where the money is made, in any way, by selling to level A, and then those people selling to level B, and all that sort of thing.
It is true that certain people — lots of people — get paid on the results — the selling results — of other people that they recruit.
But this business of loading up people with a couple-hundred dollar package of something that they never sell, and that being sort of the main business — and I don’t know anything about Herbalife on this, I do know about Pampered Chef — and that is not Pampered Chef’s business.
Pampered Chef’s business is based on selling to the end user.
And we have thousands and thousands and thousands of parties every week where people who are actually going to use the product buy it from somebody, and we are not making it — we’re not making the money — by loading up people and then having them leave the sales force and our profit coming from that.
Charlie?
I think that should be the distinguishing characteristic. If I were regulating the industry, I would look very hard at operations where thousands of people got their hopes as to earning a living by selling the product, invested their savings, and buying a whole bunch of product that they didn’t need themselves, and then sort of being — abandoning the hope and being left with the product.
And the parent company just— or the main company — just going out and selling millions and millions of people on a dream that was not fulfilled.
Charlie?
CHARLIE MUNGER: Well, there’s likely to be more flimflam in selling magic potions than pots and pans. (Laughter)
WARREN BUFFETT: At our age, we’re in the market, though, for any magic potions, if any of you have them. (Laughter)
That’s the extent of your comment, I assume, Charlie?
CHARLIE MUNGER: Yes.
25. “Lender of last resort” after Buffett?
WARREN BUFFETT: OK.
Doug?
DOUG KASS: Warren —
WARREN BUFFETT: Doug. (Laughs)
DOUG KASS: Warren. (Laughter)
Much of Berkshire’s returns over the last decade have been based on your reputation and your ability to extract remarkable deals from companies in duress, as compared to the past, when you conducted yourself more as a value investor digging and conducting extensive analysis.
What gives you confidence that your successor’s imprimatur will be as valuable to Berkshire as yours has been?
WARREN BUFFETT: Well, the successor will probably have even more capital to work with, and they will have capital, presumably, from time to time, when markets are in distress.
And at those times, very few people — few people have the capital, and a lot fewer people have the willingness, to commit.
But I have no question that my successor will have unusual capital at times when — at turbulent times when — the ability to say “yes” very quickly with very large sums sets you apart from virtually anybody in the investing universe.
And I would not worry about that successor being willing to deploy capital under those circumstances, and being called upon.
I mean, Berkshire is the 800 number when there’s really, sort of, panic in markets, and for one reason or another, people need significant capital.
Now, that’s not our main business. You know, it happened a couple times in 2008. It happened once in 2011. But that’s not been our main business, but it’s fine. And it will happen again.
And I would think if you come to a day when the Dow has fallen 1,000 points a day for a few days, and the tide had gone out and we’re finding out who’s been swimming naked, that those naked swimmers may call Berkshire — they will call Berkshire — if they need lots of money.
I mean— and Berkshire’s reputation will become even more solidified, in terms of being willing to provide capital for sound deals at times when most people are frozen.
And when that happens when I’m not around, it becomes even more the Berkshire brand and not anything attached to a single individual.
Charlie?
CHARLIE MUNGER: Well, I would argue that in the early days, Warren had huge success as a value investor in little-owned companies because his competition was so small.
If he stayed in that field, he would have to be in bigger companies, and his competition would be way more intense.
He’s gotten into a field, being a good home for a big companies that don’t want to be controlled in meticulous detail by headquarters, where there isn’t much competition.
So I would argue that he’s done exactly the right thing, and it’s ridiculous to think that the past is the thing he should have stayed in.
WARREN BUFFETT: Well, we will send— I think he’s probably referring to something like the Bank of America transaction or Goldman Sachs and GE — and there will come a time, in markets, where large sums — I’ve gotten calls on other things, too, but —
CHARLIE MUNGER: Yeah, but other people are not getting the calls.
WARREN BUFFETT: Well, they don’t have the money and they don’t have the willingness to act immediately.
And Berkshire will — those qualities will remain with Berkshire after I’m gone.
In fact, in a sense, the area we occupy becomes more and more our own as we get even bigger, I would say, Charlie.
CHARLIE MUNGER: That’s what I like about it. (Laughter)
26. We only buy from willing sellers
WARREN BUFFETT: OK. Station 6?
AUDIENCE MEMBER: Hi. My name is Andre from Beverly Hills, California.
During very key events, like the Sanborn incident, when you were buying See’s, or when you were buying Berkshire stocks, you persuaded people to sell you their shares when they really didn’t want to.
What were your three keys to influencing people in those specific situations?
WARREN BUFFETT: Yeah. I don’t think — you brought up Sanborn and you brought up See’s and— I don’t think —the See’s family, there had been a death in the See’s family— it was Larry See, wasn’t it, that died?
CHARLIE MUNGER: Yeah.
WARREN BUFFETT: And he had been the instrumental, I guess, grandson of Mary See, and the operator, and there was a— the rest of the family really didn’t want to run the business.
So it was put up for sale, and I didn’t even hear about it until they’d had one other party— I don’t know even know who it was— but that they negotiated a deal with and that it didn’t go through.
Charlie probably remembers this better than I do. We certainly — the See family— and Charlie persuaded me to buy it. We didn’t persuade them to sell it. Charlie?
CHARLIE MUNGER: Yeah. We didn’t buy anything from any unwilling sellers.
WARREN BUFFETT: No. And Berkshire, we started buying that in 1962 in the open market. It had quite a few shareholders. It was a — it traded fairly actively, and we bought a lot of stock, and we did buy a couple of key pieces.
We bought one from Otis Stanton, who was Seabury Stanton’s brother, but Otis wanted to sell.
It wasn’t the most attractive business in the world. I mean, here was a textile company that lost money in most of the previous years, and over a ten-year period, that had significant losses. And it was a northern textile company.
So, we bought stock in the market, a lot of stock in the market. We had two big blocks from Otis Stanton and from some relatives of Malcolm Chace, but they were happy to sell.
I never met — at the time I bought the stock from Otis Stanton — I had never met him, and so I delivered no personal sales talk to him.
And the same thing is true of the Chase family, not Malcolm himself, but some relatives, they sold us a block of 100,000 shares. But we were not out convincing anybody to sell their stock.
So there’s been very little that I can remember where — we talked to Betty Peters about avoiding a transaction we thought was dumb, when Wesco was considering merging with Financial Corp of Santa Barbara.
I flew out to see her in San Francisco. But she stayed with us. She did not sell her stock and remains a shareholder to this day, 30-plus years, almost 40 years later.
Charlie?
CHARLIE MUNGER: Well, I’ve got nothing to add to that at all.
27. Berkshire’s edge for acquisitions
WARREN BUFFETT: OK. Then we’ll go to Carol.
CAROL LOOMIS: This question comes from Mark Trautman of Crested Butte, Colorado.
And you’ve touched on this, Warren and Charlie, on little fringes today, but this is a direct question.
“Warren, both you and Charlie have described over the years how you have built Berkshire Hathaway to be sustainable for the long term.
“I am having difficulty explaining to my 13-year-old daughter, and frankly, to many adults, also, in easy to understand terms, Berkshire’s business model and long-term sustainable, competitive advantage.
“Can you give all of us, and particularly my daughter, Katie, who is here today, the Peter Lynch two-minute monologue explaining the business of Berkshire Hathaway and its merits as a long-time investment for future decades?”
WARREN BUFFETT: OK, Charlie, you talk to Katie. (Laughter)
I’m going to have some fudge. (Laughter)
CHARLIE MUNGER: All right. I’ll try that.
We’ve always tried to stay sane, and other people, a lot of them, like to go crazy. That’s a competitive advantage. (Laughter and applause)
Number two: as we’ve gotten bigger, we’ve used this sort of golden rule that we want to treat the subsidiaries the way we would want to be treated if we were in the subsidiaries.
And that, again, is a very rare attitude in corporate America, and it causes people to come to us who don’t want to come to anybody else. That is a long-term competitive advantage.
We’ve tried to be a good partner to people who come to us and need a partner with more money. That is a competitive advantage.
And so, we are leaving behind a field that’s very competitive and getting into a place where we’re more unusual.
This was a very good idea. I wish we had done it on purpose. (Laughter)
WARREN BUFFETT: A few years ago, a person who’s in this audience, I believe, came to me and he was in his 60s, and he said that for about a year, he’d been thinking about selling his business.
And the reason he had been thinking about it was not because he wanted to retire. We’re not — we very seldom buy businesses from people who want to retire. He didn’t want to retire at all. He loved what he was doing.
But he’d had an experience in buying a business a few years earlier from a family where he had known the fellow that built it, the fellow had died, and then just everything bad started happening in the family and the business and the employees, everything else.
So he really wanted to put to bed the question of what happened with his business.
It wasn’t that he really cared a lot about monetizing it or having the money. He just wanted — he wanted to put his mind at ease, that what he had spent lovingly building up over 30 or 40 years was not going to get destroyed — or that his family would get destroyed — if he — if he made a — if he died.
So he said he thought about it a year. And he thought about it and he thought, “Well, if I sell it to one of my competitors” — and they would be a logical buyer, they usually are. That’s why we have antitrust laws.
If he sold it to a competitor, they would come in and basically they would put their people in charge.
They would have all these ideas about synergy, and synergy would mean that the people that had helped him build the business over 30 years would all get sacked and that the acquiring company would come in like Attila the Hun and be the conquering people, and he just didn’t want to do that to the people that helped him over the years.
And then he thought he could — he might — sell it to some private equity firm. And he figured that if he sold it to them, they’d load it up with debt, which he didn’t like, and then they’d resell it later on. And so he would, again, have lost control and they might do the same thing that he didn’t want to have happen in the first place, in terms of selling it to a competitor, or whatever it might be.
So when he came to me, he said — he described this — and he said, “It really isn’t because you’re so attractive.”
But he said, “You’re the only guy left standing. You know, I mean, you’re not a competitor, you’re not a private equity firm, and I know I will get a permanent home with Berkshire and that the people that have stayed with me over the years will continue to get opportunities and they will continue to work for me. I’ll keep to get doing what I love doing, and I won’t have to worry about what will happen if something happens to me tonight.”
Well, that company has turned out to be a wonderful acquisition for Berkshire, and our competitive advantage is we had no competitors. And I think — well, we will see more of that. We’ve seen a lot of that over the years. We’ll see more of it.
Charlie, anything?
And I don’t think you mentioned the fact that developing a shareholder base, too, that’s different than —we do look at shareholders as partners, and, you know, it’s not something a public relations firm wrote for us, or anything of the sort. We want you to get the same result we get, and we try to demonstrate that in every way we can.
28. BNSF outlook for carrying coal and oil
WARREN BUFFETT: Jonathan?
JONATHAN BRANDT: I have a — (Applause)
I have a couple questions about Burlington Northern’s two energy franchises, coal and crude.
WARREN BUFFETT: Uh-huh.
JONATHAN BRANDT: Given that coal-fired generation is in gradual structural decline, can you discuss whether the tracks, locomotives, and other assets used to deliver coal can be redeployed, equally profitable, serving other customers? Are those assets fungible?
Can you also discuss whether crude by rail can continue to grow even as pipelines are built to serve the Bakken, and as the currently large geographic spreads in crude prices potentially narrow?
You’ve talked about the flexibility of crude by rail on TV. Can you elaborate on that, please?
WARREN BUFFETT: Yeah. If there was no coal moving, we would not find a lot of use for some of the tracks we have, there’s no question about that.
So, the — I think what you’re talking about would be very gradual over time. But, I mean, the outlook for coal is not the same as the outlook for oil.
A lot of the coal, in terms of the year-by-year fluctuations, may depend on the price of natural gas because some of the generating capacity can go in either direction.
In terms of oil, I think the view a few years ago was that there might just be a little blip in terms of rail transportation. But I’ve talked to some oil producers, the largest up there in the Bakken, and I think there will be a lot of rail usage for a long time, in fact, increased rail usage.
Oil moves a whole lot faster, incidentally, by rail than it does by pipeline. Most people have sort of a visual conception that the oil is flowing at terrific speeds through pipelines and that the railcars are sitting on the sidelines someplace.
But it’s just the opposite. You can move oil a lot faster.
And with change — with different market prices and different refinery situations and all that — there’s a lot of flexibility in the oil transportation by rail.
Matt Rose is right up front here, and if somebody would give him a microphone, I think he can probably tell you a lot more about moving coal and oil than I can. Matt?
We got a spotlight someplace that can focus right on here?
MATT ROSE: Yes. So, Warren, the two franchises are really different. That’s just the way the geographic is laid out.
We expect the coal franchise to basically stay about where it is today, depending on natural gas prices as well as what happens with the EPA.
Our crude by rail, right now we have about 10 loading stations in the Bakken with about 30 destination stations. We’re currently in negotiation, looking at about another 30 destination stations.
So it’s really an exciting time right now. We’re handling about 650,000 barrels of crude a day. We think we’ll be at 750 by the end of this year, and we see a pathway to a million-two to a million-four.
WARREN BUFFETT: When you think of the whole country producing 5 million barrels a day not long ago, that is a lot of oil.
And of course, it isn’t just the Bakken. You know, the shale developments, they can open up a lot of things over time.
29. Sorry to see Harley-Davidson notes expire
WARREN BUFFETT: OK. Station 7?
AUDIENCE MEMBER: Good morning, Warren and Charlie. My name is Bill Hennessy (PH) and I’m from Milwaukee, Wisconsin.
I have a similar question. Back in 2009, you made a substantial investment in Harley-Davidson with the five-year term at 15 percent. I noticed that note comes due in 2014.
What are your plans or thoughts once that investment comes due?
WARREN BUFFETT: Well, what we’d like to do is not answer the mail, and just let him keep paying his 15 percent, but that won’t happen.
The — no, those were — we had a few private transactions during a period when the corporate bond market was basically frozen and received unusual terms, although the best terms those companies obviously could obtain at that time. And those deals are coming due, and I wish the five-year deals had been ten-year deals.
But, now those — that was a special time. And in effect, that’s a depleting asset that we have that’s left over from five years ago.
We won’t see anything like that for a while, but we’ll see similar things at some point in the future.
I mean, the world is given to excesses, and they have consequences, and we are always willing to act.
I mean, we did not think Harley-Davidson was going to go broke. I mean, it was that simple.
You know, any kind of company that gets its customers to tattoo ads on their chest can’t be all bad, you know, I mean— (Laughter)
But it will be a sad day when the Harley-Davidson notes mature.
30. Todd Combs and Ted Weschler’s stock-picking independence
WARREN BUFFETT: OK. Becky?
BECKY QUICK: This question comes from Andishi Tuzush (PH) who asks, “If Todd Combs and Ted Weschler, if they purchase stock in a company that you have reviewed before and did not believe to be a good investment, would you share your thoughts with them?”
WARREN BUFFETT: I would probably not know they were even buying it until, maybe, a month after they started.
I do not — they do not check with me before they buy something.
I gave them each another billion dollars on March 31st, and I do not know whether they’ve spent the billion or whether — which stocks they bought or—
Now, I will see it on portfolio sheets. I get them monthly, but they’re in charge of their investments.
They’ve got one or two things that they’re restricted on, in terms of— things that — for example, if we own a chunk of American Express, and under the Bank Holding Company law we would not be able to buy another share.
So there’s a couple things like that — restrictions they have. But otherwise, they have no restrictions on what they buy.
They’ve bought things I wouldn’t buy. You know, I buy things they wouldn’t buy. That part of the investment process.
I do not tell them how much to diversify. They can put it all in one stock if they want to. They can put it in 50 stocks, although that’s not my style.
They are managing money. And when I managed money, you know, I wanted to be a free agent.
If he wanted to give me — they could make the decision on whether they wanted to give me the money, but once they gave me the money, and I had the responsibility for managing it, I wanted free reign to do what I wanted. And I did not want to be held responsible for things with my hands tied.
And that’s exactly the position we have with Todd and Ted now.
It takes a lot of — it’s an unusual person that we will give that kind of responsibility to. That’s not something that Charlie and I would do lightly at all.
But we thought they deserved the trust when we hired them, and we believe that more than ever after watching them in action for a time.
Charlie?
CHARLIE MUNGER: What can I say in addition to that?
31. Why GEICO isn’t copying Progressive’s Snapshot
WARREN BUFFETT: OK. Cliff?
CLIFF GALLANT: Thank you. I wanted to ask a follow-up question about Snapshot at Progressive.
Now, I realize that GEICO’s first quarter numbers are very good, things are going very well at the company.
But Progressive is claiming that the data is profound, that they’re getting from Snapshot. That they can give their best drivers 30 percent rate cuts, and those customers are still their most profitable customers.
We have a lot of GEICO policyholders here today. I’m sure they’re very good drivers.
Why shouldn’t they go try Snapshot and try to save 30 percent or more? Why isn’t GEICO investing in what I think appears to be a credible underwriting tool and potential threat?
WARREN BUFFETT: Yeah. They — I don’t think — but obviously Progressive disagrees with us — but I don’t think their selection method is better than ours. And I would say that I might even feel that ours is a little bit better than theirs.
But every company has a different approach to it.
Peter Lewis, who runs Progressive, when he started the company— he told me this story himself. I mean, it was a tiny, tiny little company. It came out of a mutual company, as you know.
And he went in the motorcycle business. And the first guy that he insured— or the first loss, I think, that was reported— came from some guy that was redheaded, and he just decided not to insure any redheads for a while. (Laughter)
That — you know—when you don’t have very much money, you can’t afford to experiment too long.
Well, Peter learned that that was not a criteria, and he knew that, but he had fun telling the story.
But all we’re trying to do— if I’m looking at all these people here and I’m going to issue them insurance policies for the next year, I’m going to charge different rates to different people.
And, if I’m going to sell them life insurance, I’m going to charge different rates to them. If I’m going to sell them health insurance, I’m going to charge different rates.
There’s a different — there’s a different probability attached to each individual, based on a whole lot of variables.
And Progressive — before Snapshot, they had a different selection approach than GEICO.
And like I say, ours has worked very well and we think it will continue to work well.
And we are obtaining, under our selection system, we are obtaining a hugely disproportionate number of new policyholders compared to the growth in the market, so our rates are attractive and our underwriting results are attractive.
And we continue, always, to look for further ways, obviously, to refine the selection technique.
But we don’t do any of it lightly because what we’re doing now is working very well.
And I just invite you to compare the Progressive results with the GEICO results in the next two or three years, and I will — if we’re wrong — I will be here to freely admit that we were wrong, but I don’t think we will be.
OK, station 8?
Oh, Charlie, you want to add something?
CHARLIE MUNGER: Well now, obviously, we’re not going to immediately copy the oddball thing that every single competitor does in the world, particularly when we’ve got an operation that’s working so well.
WARREN BUFFETT: If I were starting in the direct auto insurance business, I think I would attempt to copy GEICO.
It wouldn’t work, but it would offer you the best chance, I think. It’s a remarkable system.
And Tony Nicely, you can’t give him enough credit. I mean — you know, we will — I hope we will — gain a million policies this year.
The entire industry, I don’t think, will gain more than a million-and-a-half. So we will probably get two-thirds — in my view — we’ll get two-thirds of all the growth and we’ll do it profitably, and we’ll save people a lot of money. So I think that’s quite a company.
32. We rely on sugar and caffeine, not to-do lists
WARREN BUFFETT: OK. Station 8?
AUDIENCE MEMBER: Hi. My name is Alex [Banayan], and I’m from Los Angeles.
Mr. Buffett, I’ve heard that one of your ways of focusing your energy is that you write down the 25 things you want to achieve, choose the top 5, and then avoid the bottom 20.
I’m really curious how you came up with this, and what other methods you have to prioritizing your desires?
WARREN BUFFETT: Well, I’m actually more curious about how you came up with it, because — (laughter) — it really isn’t the case.
It sounds like a very good method of operating, but it’s much more disciplined than I actually am. (Laughter)
If they stick fudge down in front of me, I eat it, you know, I’m not thinking about 25 other choices. (Applause)
So I don’t mean to —you know, Charlie and I live very simple lives. We know what we do enjoy, and we now have the option of doing it, pretty much.
Charlie likes to design buildings. I mean, he’s not—he’s no longer a frustrated architect — he’s a full-fledged architect now. And, you know — and we both like to read a lot.
But we — I’ve never made lists. I can’t recall making a list in my life, but maybe I’ll start.
You’ve given me an idea. Thank you.
Charlie?
CHARLIE MUNGER: Well, what’s really interesting on the subject of Warren’s operating methods, you can see happening here.
We didn’t know, when we started out, this modern psychological evidence to the effect that you shouldn’t make a lot of important decisions when you’re tired and that making a lot of difficult decisions is tiring.
And we didn’t also know, as well as we now do, how helpful it is to be consuming caffeine and sugar when you’re making important decisions. (Laughter)
And what happens, of course, is that both Warren and I live entirely on autopilot, in terms of the ordinary decisions in life, which is totally habitual, so we don’t work — waste — any decision making industry — I mean energy — on that stuff, and we’re ingesting caffeine and sugar.
And, it turns out, under the modern evidence, this is an ideal way to sit where Warren sits. And he didn’t know that, he just stumbled into it. (Laughter)
WARREN BUFFETT: When we write our book on nutrition, it promises to be a huge seller. (Laughter)
CHARLIE MUNGER: I cannot remember an important decision that Warren has made when he was tired.
He’s never tired. (Laughter)
He sleeps soundly, and he doesn’t waste time thinking about what he’s going to eat. As you say, he just eats what he’s always eaten.
You know, his style turns out to be absolutely ideal for human cognition. (Laughter)
It looks peculiar, but he stumbled into something very good.
WARREN BUFFETT: You can write the forward to my next book. OK. (Laughter)
33. Buffett defends buying newspaper companies
WARREN BUFFETT: Andrew?
ANDREW ROSS SORKIN: This following question comes from a shareholder who asked to remain anonymous.
They write, “I’m from Omaha, and I’m thrilled you bought our newspaper as a local citizen, but not so much as an investor in Berkshire.
“I read your reasons for acquiring newspapers, but it still doesn’t make sense to me, economically, given the downward trends in the industry.
“Don’t you think there are other businesses with higher rates of return that you could buy?
“Why would you buy such a small business, since you always say you want to buy elephants?
“Please quantify exactly what rate of return you expect from the newspapers.” (Scattered applause)
WARREN BUFFETT: Yeah. I would say that we will get a decent rate of return.
Whether it’s — most of them, incidentally, have been bought, and they were either S corporations or partnerships of some sort.
So they — compared to buying a Heinz, for example, or a BNSF or something of the sort — they actually have a certain structural advantage in terms of the eventual return after tax, because we get to write off the intangibles we’re purchasing.
That affects the after-tax return, compared to the pretax return that would come from this.
But I would say that our after-tax return, with declining earnings, which I expect, would be at least 10 percent after tax, but I think — and it could well be somewhat higher.
I think it’s very unlikely that it would be significantly lower.
And everything we have seen to date, and it hasn’t been that long, but we have a number of papers now, would indicate that we will meet or beat the 10 percent.
It doesn’t have — it’s not going to move the needle at Berkshire.
You know, the papers we have bought now, we’re probably getting close to maybe having 100 million of pretax earnings, a good bit of which is — fair amount of which — we get a favorable tax treatment on, because they were bought from S corporations.
You know, and 100 million is real money, but it doesn’t move the needle at Berkshire.
But it will end up being a very — I think it will be a perfectly decent return in relation to capital employed.
Now, we wouldn’t have done it in any other business. I mean, there’s no question — the questioner is right about that.
But, it doesn’t — you know — doesn’t require an extra ounce of effort by me or Charlie or people at headquarters. We will get a decent return and we like newspapers and —
Although, the one thing I’ll promise to do with you is I will be glad to give you figures, annually, as to how we are doing relative to investment.
We are buying the papers at very, very low prices compared to current earnings, and we must do that because the earnings will go down.
Now, the interesting thing is, of course, is that we see books from investment bankers on all kinds of businesses, and always the projected earnings go up in the book.
A lot of times they don’t — you know, in reality — they don’t go up. The difference is that we expect them to go down in the newspapers, and whatever the investment salesmen expect, they certainly don’t project that any business they sell will have declining earnings.
Charlie?
CHARLIE MUNGER: Well, I think what you’re saying is that it’s an exception and you like doing it. (Laughter)
WARREN BUFFETT: I wish I hadn’t asked. (Laughter) OK.
34. Follow Teledyne CEO Henry Singleton’s lead
WARREN BUFFETT: Doug? Sort of a lead-in to you, Doug. (Laughter)
DOUG KASS: Warren, in a previous answer to a question, you suggested, I think for the first time, that when you’re gone — and everyone here hopes that’s not for a very long time —
WARREN BUFFETT: No one more than I. (Laughter)
DOUG KASS: I thought you would say that —
You’re going to move — Berkshire will likely move — to a more centralized style, or approach, to management.
My question is, in the past you’ve demonstrated a great deal of respect for Dr. Henry Singleton, the founder and longtime CEO of the diversified conglomerate Teledyne.
You have written about Singleton, quote, “Henry is a manager that all investors, CEOs, would-be CEOs, and MBA students should study.
“In the end, he was 100 percent rational, and there are very few CEOs about whom I can make that statement,” close quotes.
Prior to his death, he broke up Teledyne into three companies. Dr. Singleton told our mutual friend, Lee Cooperman, that he did it for several reasons.
There was one reason in particular that Lee mentioned to me that I want to ask you about. According to Singleton, Teledyne was getting very hard to manage for one CEO.
What would you say about the Berkshire situation, given your company’s greater complexity, size, and the management issues that you faced in the last three years?
And what is the advisability of restructuring Berkshire into separately-traded companies along business lines?
WARREN BUFFETT: Berkshire, to me, seems about the easiest company to manage imaginable.
And if you took an earlier answer — and I understand why you did, that implied greater centralization after my death, there will be a tiny bit more, just in terms of the small companies. But I do not anticipate any change of any real significance.
Now, Charlie knew Henry Singleton, and I think it might be interesting for Charlie to give you his views on what Singleton did right and, eventually, wrong.
And, I’ll answer the last part of your question, though.
Breaking it up into several companies, I’m convinced, would produce a poorer result. Certainly now, and I believe in the future.
Charlie?
CHARLIE MUNGER: Well, Henry Singleton was a genius who could play chess blindfolded just below the grandmaster level and never got less than an 800 on any complicated math or physics exam.
And, I knew him. He lived in my community.
But he started as a conglomerate where he was very interested in reporting higher earnings all the time so he could keep the daisy chain going. And when he managed it on the way down, he bought in the stock relentlessly and very logically, like a great chess player should.
And — but he managed those companies on a way more centralized basis than Berkshire has ever operated.
And in the end, the great bulk of the enterprises, he wanted to sell to us. And by that time, he was ill and he really wanted to sell to us. And of course, he wanted Berkshire stock.
And we basically said to him, “Henry, we love you and we’d love to buy your businesses, but we don’t want to issue Berkshire stock.”
So, I don’t think you should get the idea that just because he was a genius he did it better than we did.
He did, in some ways, because he understood these very high-tech businesses, but —
WARREN BUFFETT: He played the public markets way better. I mean, it—
CHARLIE MUNGER: Yeah.
WARREN BUFFETT: We’re not interested in doing that, actually.
CHARLIE MUNGER: No, we’re not.
WARREN BUFFETT: And he was incredible in that, and he made a fortune for shareholders that stayed with him.
But he was — to some extent, he looked at the shareholder group as somebody to be taken advantage of, and he issued stock like crazy. I’ll bet he did at least 50 acquisitions where—
CHARLIE MUNGER: Yes.
WARREN BUFFETT: He wanted to use a very fancy price stock. He was playing the game of the ’60s, and we actually have never wanted to get in that game.
I mean, he promoted the stock. And, you know, he had the Litton Industries background on it, and it was a game that worked wonderfully if you didn’t care about how it ended up.
And so we have not played that game. He was — in terms of wanting to get Berkshire stock — you know, he essentially was going into the third stage—(laughs) — of first issuing shares at overprice, then buying it back very underpriced, and then he was going to —
CHARLIE MUNGER: — sell it to us for more than it was worth.
WARREN BUFFETT: Yeah, exactly.
CHARLIE MUNGER: It was the wrong stock. But he was an enormously talented man and that cool rationality was to be admired.
I like our system better. We’re more avuncular than Teledyne was.
WARREN BUFFETT: Not the toughest test. (Laughs)
35. High health costs are hurting competitiveness
WARREN BUFFETT: OK. Station 9?
AUDIENCE MEMBER: Hi. My name is Kelly Morrell (PH) from New York, and I have a question.
You’ve been both very outspoken on corporate and personal tax rates, as well as the trade deficit.
And I’m wondering if you can elaborate on what the top two or three things you think both business leaders and policy makers should be focused on to preserve U.S. competitiveness?
WARREN BUFFETT: Well, I would say health care costs would be a big item.
We’re spending — we’re a country that’s spending, we’ll say — you get different figures — but call it 17 1/2 percent or so of GDP. And most of our rivals in the world are paying anywhere from, probably, 9 1/2 to, maybe, 11 1/2, or thereabouts.
So, you know, there are only 100 cents in the dollar, and if you give up 6 or 7 or 8 points of that dollar, I mean, it’s just like having a raw material that costs you more, or something of the sort.
So, that will be a major problem in American competitiveness. It is right now, and it will — all signs point to the fact that it will become more so.
And it doesn’t relate to the Medicare problem, which is a huge problem, obviously, but the real problem is health care costs, whether it’s in the private system or whatever payer system you have.
We have a big, big disadvantage in cost versus the rest of the world.
People used to talk about how General Motors had $1500 a car in health care costs that Toyota didn’t have. Well, if they had $1500 a car disadvantage in steel costs, I mean, you know, the management would be focused on that.
If they had $150 — if they had $15 — difference in steel costs, but health care costs, which are sort of beyond the control of any one company, promise to be a huge competitive disadvantage.
Overall, though, incidentally, I mean, the United States — since the crisis of 2008 — we have done very well, compared to most countries, and our system works.
But if you asked me the number one problem for American business, I would say it’s that health care cost disadvantage.
Charlie?
CHARLIE MUNGER: Well, I would add that I don’t think it does our competitiveness any good to have this grossly swollen securities and derivative market — markets. (Scattered applause)
And the young men from Caltech and MIT going into high finance and derivative trading, and so on, I think this is a perfectly crazy outcome in terms of its effect on the country.
WARREN BUFFETT: Anything further? (Scattered applause)
CHARLIE MUNGER: Well, I agree with you about the health care, but I find the other more revolting.
WARREN BUFFETT: Charlie’s very Old Testament. And he’s right.
36. Obamacare’s effect on Berkshire?
WARREN BUFFETT: Carol?
CAROL LOOMIS: This question picks up, indeed, from where you were on the previous answer. It’s from John Sealme (PH).
“I have never heard or read whether all of Berkshire’s nearly 300,000 employees are currently receiving health benefits.
“If all employees today are not receiving benefits, has Berkshire quantified the cost of complying with the Affordable Care Act? And if so, what will be the costs be?
“In other words, how is the Affordable Care Act going to affect Berkshire?”
WARREN BUFFETT: Yeah. I don’t know the answer to that.
The— I’m virtually certain that — you know, we’ve got 70-plus subsidiaries, some of which — one of which — has over 100 itself.
So, very hard to speak totally categorically. But to my knowledge, I don’t know of any units that don’t have health care benefits.
But like I say, I mean, we just bought 27 or 28 daily newspapers, some of them are very small, so I can’t really speak to every single unit.
But health care costs are a huge cost for us. We’re actually going to do — we do very few things with, as you know, on a centralized basis — but that is something where all of our companies will try to learn what’s in store for them and try to figure out some answers.
But we have not yet — we have not assessed in any way — put together — the kind of figures that that question calls for.
We spent a lot of money, obviously, I mean, to get up to the kind of numbers that are coming through on health care costs.
I see them at some of our — a few of our — individual units, as I look at their monthly reports. I will see costs rising 10 or 12 percent.
And what happens in 2014, I don’t know.
But the same thing will be happening to our competitors, and we will try to figure out what makes the most sense at that time.
And our individual managers are already working, particularly the larger units, are spending a lot of time on that.
But it’s not something we try to control out of headquarters.
Charlie?
CHARLIE MUNGER: Yeah, it’s a — we really don’t want to try and control it out of headquarters. We like that kind of decision being made near the firing line.
37. Future of rooftop solar power
WARREN BUFFETT: Jonathan?
JONATHAN BRANDT: Here’s a question for Charlie on a subject which I consider him an expert on, and I hope I don’t prove my ignorance by asking the question.
The question is about capital spending plans at your regulated utilities and a potential long-term risk to realizing returns on current and future capacity.
With the ongoing reduction in the cost of solar panels causing more utility customers to, at least, consider generating electricity from their own rooftops, some worry about a vicious circle of customers reducing their dependence on the grid, forcing utilities to raise rates, to maintain returns on the remaining customers who, in turn, are then incentivized to reduce their dependence on the grid, or even exit it.
I understand the risks are greatest to regulated utilities in sunny places like Arizona and California, but given how much solar power is generated in cloudy places like Germany, are regulated utilities in Iowa, the Pacific Northwest, the Rocky Mountains, and the UK really immune?
CHARLIE MUNGER: Well, my answer would be I don’t think anybody really knows exactly how this is going to play out.
I confidently predict there will be more solar generation in deserts than there is going to be on rooftops in cloudy places — (laughter) — and there’s a good reason for that.
And Berkshire’s big operations, as you — in solar — are in what amounts to desert.
And we get very favorable terms and incentives, and I think Berkshire’s going to do fine in solar.
I am skeptical, myself, about trying to run the utilities of the world from a bunch of little, tiny rooftops. I suspect there’s some twaddle in that — and some fancy salesmanship in that arena.
And of course, the people that did it early were foolish because the price came down rapidly thereafter. So put me down as not totally charmed by rooftops in cloudy areas.
WARREN BUFFETT: We have Greg Abel here from MidAmerican Energy. If we can direct a spotlight down there, Greg can probably speak to this with a lot more intelligence than Charlie and I. I noticed that —
CHARLIE MUNGER: Yeah.
WARREN BUFFETT: I noticed that—I noticed that Jonathan left me out of the thing entirely when he wanted to get an intelligent answer, but I’m not taking any offense at that. Greg?
GREG ABEL: Sure. Happy to touch on it.
Jonathan, I would touch on the fact you’re absolutely right. We’re seeing, when it comes to rooftop solar, a decline in the total cost of installing them.
At the same time, when you compare it to a regional tariff, or a specific tariff in most of those states, the utility is extremely still competitive.
And I would highlight that as you see more rooftops coming on, you’ll see a restructuring of the tariffs, but at the same time, there’s a lot of protection for the utilities.
So in the regions we’re supplying power, we will see some introduction of solar, but we’re absolutely comfortable our systems for the long-term are valuable both to our customers and to our shareholders — Berkshire shareholders — for the long term. Thanks.
38. Luck, timing, and success
WARREN BUFFETT: OK. Station 10.
AUDIENCE MEMBER: Thank you. Marc Marzotto, Toronto, Canada.
Bill Gross made recent comments that his generation of investors, yourselves included, owed a deal of their success to timing.
Do you agree with Bill’s comment, and do you think a similar opportunity will provide itself to today’s investors? Thank you.
WARREN BUFFETT: Yeah, there’s no question that being born in the United States was a huge, huge, huge advantage to me, and as I’ve pointed out in a recent article, being born male was a big advantage.
I would not have had the same opportunities in the investment, or in the business world, remotely, that I’ve had if I’d been a female born in 1930.
And the timing could have been a little better. Actually, my dad was a security salesman and, you know, I was conceived in November, 1929. And if you remember, the stocks had gone down dramatically at that time.
There really wasn’t anybody to call on, for my dad, and there wasn’t any television at home or anything. So here I am, you know. (Laughter)
So I feel myself very lucky that the crash of 1929 came along.
And that also provided a decade, more than a decade, of people who were very turned off. Well, it was a decade of terrible business for quite a while, and then a decade of — more of people that were turned off on stocks, just as we sort of had a decade like that in the past decade going up to 2010 or so, people that — a lot of people — that had gotten turned off by stocks.
So that was a favorable environment. But the United States itself was an incredibly favorable environment. If I’d been born five years earlier, I probably would have made more money. But if I’d been born 10 or 15 years later, I would’ve made, probably, less money.
But, it— I envy the baby that’s being born today in the United States. I mean, I think, on a probability basis, that’s the luckiest individual that’s ever been born.
And I think that they will do very well in life in all kinds of ways, on a probability basis, better than existed when I was born.
And I think they’ll have opportunities to do very well in the investment field.
It may not be as good a field as it was for me starting in 19-, say, ’50, ’51 or thereabouts, but it will be a very good field to operate in.
The person that has a passion for investing, born today, coming of age 20 years from now, is likely, in my view, to do very well, and to live far better than we live today, just as we live far better than John D. Rockefeller lived many years ago.
Charlie?
CHARLIE MUNGER: Well, the competition was very weak in your early days, and I don’t think the competition is as weak now.
So I think, sure, we got advantages from timing. And I don’t think that means there’s nothing to be done ahead.
WARREN BUFFETT: But Charlie, in 2008 and ’9, there were all kinds of high IQ —
CHARLIE MUNGER: Yeah.
WARREN BUFFETT: — highly experienced, investment professionals, I mean, thousands and thousands and thousands of them.
And you invested at the Daily Journal Company in some equities at X that are worth, what, three X or four X now, or something like that?
CHARLIE MUNGER: That’s right.
WARREN BUFFETT: Yeah. Well, I call that opportunity, but it may be routine to him. (Laughs)
CHARLIE MUNGER: But I sat for a lot of years before I did it.
WARREN BUFFETT: But it still became available.
CHARLIE MUNGER: Oh, yes. But you were drowning in opportunities when I first knew you. (Laughter)
You were waiting for —
WARREN BUFFETT: I wasn’t drowning in money, unfortunately. (Laughs)
CHARLIE MUNGER: No, what you lacked was money.
WARREN BUFFETT: Yeah. Well, now we’ve got money and no ideas.
39. You have to like what you’re doing
WARREN BUFFETT: OK. Station—(Laughter)
Station 10? Station 10? Do we have a Station 10? Let’s take a look. It should be right over there.
AUDIENCE MEMBER: Hi.
WARREN BUFFETT: Hi.
AUDIENCE MEMBER: My name is Dexter Ang (PH). I’m from Stafford, Virginia.
I’m 30 years old, and I’m wondering what my life will be like in a few years, let alone 50 years from now.
My question for both Mr. Buffett and Mr. Munger is: how do you think you’ve changed over the last 50 years?
And if you could communicate to yourself 50 years ago, what would you tell them, one piece of advice, business or personal, and how would you do it in a way where your former self would actually heed it? (Laughter)
WARREN BUFFETT: Charlie, I’ll let you answer that. (Laughter)
Incidentally, I’ll trade you places, so don’t worry about your future.
CHARLIE MUNGER: Yeah, we’re basically so old-fashioned that we’re boringly trite.
We think you ought to keep plugging along and stay rational and stay energetic and just all the old virtues still work, and—
WARREN BUFFETT: But find what turns you on.
CHARLIE MUNGER: You’ve got to work where you’re turned on.
I don’t know about Warren, but I have never succeeded to any great extent in something I didn’t like doing.
WARREN BUFFETT: Charlie and I both started in the same grocery store, and neither one of us are in the grocery business. (Laughs)
CHARLIE MUNGER: We were not going to be promoted, either, and even though you had the family name.
WARREN BUFFETT: Yeah. (Laughter)
My grandfather was right, too. (Laughs)
It’s really — I mean, if you’re lucky, and Charlie and I were lucky in this respect. We — well, we were lucky to be in this country to start with — but we found things we like to do very early in life, and then we, you know, we pushed very hard in doing those things, but we were enjoying it while we did it.
We have had so much fun running Berkshire, I mean, it’s almost sinful.
But, we were lucky to — you know, my dad happened to be in a business that he didn’t find very interesting but I found very interesting.
And so when I would go down on Saturday, there were a lot of books to read, and, you know, it just flowed from a very early age. And Charlie found — he found —
CHARLIE MUNGER: We found a way to atone by your — for your — sins in having so much fun. You’re giving all the money back.
WARREN BUFFETT: Yeah, but you give it all back whether you want to or not, in the end.
CHARLIE MUNGER: That’s true, too. (Laughter)
40. Rational insurance pricing
WARREN BUFFETT: OK. Becky?
BECKY QUICK: This question comes from Laurence Endersen in Dublin, Ireland.
And he asks, “What factors have enabled Berkshire’s insurance pricing policy to stay so rational while also being a very sizable market participant?”
WARREN BUFFETT: In insurance, was that the —
BECKY QUICK: In insurance, yeah.
WARREN BUFFETT: Yeah. Well, I would say this: I really do think that Berkshire is an unusually rational place.
I mean, we know what we want to accomplish. We’ve had the benefit of a very, very long run, and we’ve had the benefit of a — you can argue whether it was a benefit or not — but of controlling shareholders, so we did not have outside influences that pushed us in directions that we didn’t want to go.
So, you know, insurance should be conducted as a rational activity. And one of the problems that some insurers have had is that they would have a pressure for increasing premium volume every year, brought upon by Wall Street, you know— very few—
We actually contracted the business written by National Indemnity, formerly our main business, its traditional business, I think we contracted it, probably, by 80 percent or something of the sort when the business became less attractive.
I’m not sure any manager of a public company that was answering to quarterly earnings calls and that sort of thing, I’m not sure whether they could’ve really stood up to the kind of pressure that they would receive if they followed a similar policy.
We have no — if we do something stupid, it’s because we did something stupid. It’s not — no external factors are pressing on us. And that’s a great way to operate, and it’ll continue to be the way we operate.
Most people, if you own a half of 1 percent of the company or less, you know, and other people are doing things that Wall Street is applauding and you’re not doing them, it could be very hard to resist.
And you know, you respond to media criticism and all kinds of things that—
We don’t have — we don’t have to do it. And there’s no reason for us to do anything stupid in insurance.
You get offered a lot of opportunities to do things that are stupid. We were major writers of catastrophe — natural catastrophe — insurance in the United States some years ago when the prices were right.
We don’t think the prices are right now, so we don’t write it. We haven’t left the market, the market left us, and — but we are not about to do something where we get paid 90 cents for running the — running a probabilistic loss of a dollar.
It just doesn’t make any sense and we won’t do it. And we don’t put any pressure on anybody to do it, and their incomes are not dependent on doing it. So it’s not hard to be rational at Berkshire.
Charlie?
CHARLIE MUNGER: Yeah. There are pressures on other people that we don’t want and therefore don’t have.
It is very hard to shrink an insurance operation by 80 percent when the people who come in every day don’t have enough to do, and it’s just — it’s a counter-intuitive thing to do.
But it’s absolutely required that you do it in a place where people go as crazy as they do in insurance.
WARREN BUFFETT: Well, it’s like buying Internet stocks, you know, in the late 1990s. I mean, the — all around you, you have these people that have high IQs and they’re doing it and they’re being successful in it.
So, you know, everybody from your, you know, your spouse to your employer to the press says, you know, “How come all these other — how come you think you’re so smart, you know, avoiding this when everybody else is doing it and they’re making a lot of money?”
And, of course, it creates this social proof where it works for a while.
That’s the great danger period in all of these bubbles, is that what starts out with skepticism ends up with your neighbor getting richer than you are because he went along and you didn’t.
And that sort of thing — the bandwagon effect and everything — those things are very hard to resist.
But we don’t have any pressures to do that sort of thing. I mean, we just don’t give a damn, you know, and if —
We don’t necessarily think we’re smarter than the other person on that. We just think we don’t understand what it’s all about.
And if they can make a lot of money, you know, day trading or whatever it may be, you know, good luck to them. But we’re not envious of them, but we certainly are not going to do it just because they’re doing it.
Charlie, any more on that?
CHARLIE MUNGER: Oh, I always say there’s a reason why all that stuff is in the Bible. You can’t covet your neighbor’s ass or — (Laughter)
I mean, they were having trouble with envy a long time ago. And it’s a perfectly terrible thing to do, and how much fun can you have being envious?
We always say it’s the one sin there’s no fun in.
WARREN BUFFETT: Yeah. (Laughter)
Gluttony is a lot of fun. (Laughs)
Lust has its place, too, but we won’t get into that.
41. “Dumb” competition from hedge funds in reinsurance
WARREN BUFFETT: Cliff? (Laughter)
CLIFF GALLANT: We can follow that up. (Laughter)
Reinsurance pricing is expected to be down at midyear renewals this year, despite the fact that we’ve had a lot catastrophes in recent years.
The finger is being pointed towards alternative capital entering the market, new capacity entering the market.
How concerned are you about this new capacity, and, you know, what is the likelihood that cheap reinsurance pricing soon leads to cheaper primary commercial pricing?
WARREN BUFFETT: Yeah. We hate dumb competition, and hedge fund — managed money, but particularly hedge funds — have entered the insurance, and more particularly, probably, the reinsurance business, quite aggressively in the last few years.
For one thing, it gives them a chance to have a beard, in effect, to operate in Bermuda or someplace where the tax rates are low and where they defer their own income from U.S. income taxes for a long time, and it’s a perfectly respectable beard.
And it can be sold to investors. And people talk about it, you know, being an uncorrelated type of operation and all of that. Anything Wall Street can sell, it will sell. I mean, you can count on that. And —
CHARLIE MUNGER: They like big words, too.
WARREN BUFFETT: Yeah. And it’s very salable now, and the money will flow in and the money will — may — bring down prices, it may do stupid things in reinsurance, but that’s happened before.
And in the end, you know, we know what we’re willing to do, we know what we think the prices should be, and we will do insurance business where we think that the odds favor us earning an underwriting profit. And if we can’t do it, we’ll watch for a while.
You can’t afford, you know, to go along with the crowd in investment, insurance, or a whole lot of other things.
And it can be irritating to have a dumb competitor. I mean, if you’ve got a service station on the corner and you’ve got a guy across the street that is willing to sell gas below cost, you know, you’ve got a terrible problem. That’s why I got out of the gas station business a long time ago.
But insurance, it’s — nice thing about it is— the standby costs are not huge, so it’s not like idling steel plants or something.
So we were perfectly willing in the 1980s to have our expense ratio go up significantly because our volume went down so dramatically.
And, you know, it was a standby cost that was real, but it wasn’t back breaking, and we just waited for better days, and they came along.
Charlie?
CHARLIE MUNGER: With our cranky, wait-it-out methods, we probably have ended up with the best large-scale causality insurance operation in the world.
WARREN BUFFETT: Yeah, I think that’s true, but —
CHARLIE MUNGER: So why would we change?
WARREN BUFFETT: We never really anticipated it would happen, though, when we started in.
CHARLIE MUNGER: That’s true.
WARREN BUFFETT: Yeah. It just sort of evolved.
But the principles were useful, and then we were very lucky in getting some sensational people.
You know, we’ve got Tad Montross at Gen Re, we’ve got Ajit Jain, we’ve got Don Wurster, we’ve got Tony Nicely at GEICO.
I mean, we have just hit the jackpot, in terms of the people. And they like the environment of Berkshire in which to operate, because they do not get pressures to do dumb things, which they would get at many other places.
42. Buffett calls for more women in corporate leadership roles
WARREN BUFFETT: OK. Station 11.
AUDIENCE MEMBER: Hi. My name is Susan Tilson, and I’m from New York City. I am a long-term shareholder, but this is my first time to Omaha. This is quite the little gathering you’ve got going on here.
You, just a few minutes ago, Mr. Buffett, mentioned that you enjoyed a lot of advantages as a male.
I have three daughters, and I would like them to be able to go as far as their aspirations and hard work take them.
I’ve noticed and applaud the fact that you’ve added women to Berkshire’s board, but both the board and senior management at Berkshire still reflect the reality that in 2013, there are very few women holding the top jobs in corporate America.
Do you see this as a problem? And if so, what should be done about it?
WARREN BUFFETT: Well, I do see it as a problem, and I — (Scattered applause)
I’ve written an article in Fortune Magazine, which if you go to Fortune.com, I guess it’s in front of the paywall. You can click on it. It’s only 1150 words or so. And you’ll see my views on that.
But there’s no question that women throughout my lifetime and, you know, for a millennia before that, have not had the same shot at many things in the world that males have.
I mean, I have two sisters, as I pointed out in this article — both here today, I believe — and, you know, a couple years on each side of me, and absolutely as smart as I am. They’re more personable than I am. They got along with people much better than I did when we were young. Got — their grades were the same, but they did not have the same opportunities at all.
I mean, nobody really wanted to limit them. Certainly the— you know, my parents love them the same way as they felt about me, and they never would’ve dreamt of saying to them that, you know, Warren gets all these opportunities and you don’t. But it just existed.
And, you know, all my teachers in grade school, every one of them was a female. And the reason they were females is because they only had a few occupations open to them.
So, as a result, I had way better teachers than I sort of deserved for the pay level that existed in it because all this talent was being compressed into a few areas.
Well, a lot of improvement has been made, but there’s still a ways to go.
And there is a pipeline effect, so I mean, you couldn’t change it all in one day if you wanted to. But on the other hand, that should not be an excuse for not changing at all.
And then I also wrote about the fact that there’s — that when people are placed in that position, they start believing it about themselves, so they do not set their own objectives as high as their potential would indicate.
And that’s — I use the example of Katharine Graham, who I knew quite well, and she was, you know, she was very, very intelligent. She was very high-grade. She had all kinds of good qualities.
But she had been told by a mother, and she had been told by a husband, and she had been told by society that women couldn’t run businesses as well as men.
And she knew it wasn’t true, but she couldn’t get rid of it. And she saw herself in this funhouse mirror, and it — no matter how hard you tried, you couldn’t really get rid of the funhouse mirror. It had just been there too long.
And I kept saying, you know, “Look at yourself in a regular mirror, and you’ll see somebody who’s very smart and very high-grade and just as good as any male you’ll find.”
Her stock went up 40-for-1 when she was CEO. She wrote a Pulitzer Prize-winning autobiography. And to her dying day, you know, she — at one level she knew she was the equal of the males around her, and at another level, she couldn’t get rid of that little voice inside of her that came from her mother and came from all of society that said, you know, “You should take care of the garden and let the males do all the important work.”
So, both the exterior obstacles— they’re crumbling to a very significant degree and they should. I mean, it only took thousands of years.
I mean, as I point out in the article, we said in the Declaration of Independence, “We hold these truths to be self-evident, that all men are created equal,” but they weren’t so self-evident when they got around to writing the Constitution and they used a bunch of male pronouns in describing the presidency in Article II, or when they didn’t get around to putting a Supreme Court—a female Supreme Court — justice on until 1981.
So, the country has come a long way on it. It continues to move. It’s moving in the right direction.
But you know, I hope it keeps moving and moving faster, and I hope that the females that are laboring under these beliefs that were told to them about themselves that aren’t true, get rid of the funhouse mirrors and get regular mirrors. And I say all this in this article if you want to read it in Fortune.com. Thank you. (Applause)
43. Berkshire is not “too big to fail”
WARREN BUFFETT: OK. Andrew?
ANDREW ROSS SORKIN: You’ll know why I’m asking this question in a second, and why I picked it.
This question is the following: “Is Berkshire too big to fail? On the same topic — ”
WARREN BUFFETT: I think I heard of a book by that name. Who wrote it? (Laughs)
ANDREW ROSS SORKIN: “On the same topic, how do you feel about Dodd-Frank? And now that it’s being implemented, how is it impacting Berkshire’s insurance businesses and our investments in banks like Wells Fargo and Goldman Sachs?”
WARREN BUFFETT: Yeah. I don’t think it’s affecting Berkshire’s insurance businesses, to my knowledge. I mean — we’re — we’ve had — to my knowledge, you know, we’ve never had anything that impinges on our activity arising from a too-big-to-fail doctrine.
The capital ratios for large banks are being established at somewhat higher levels than smaller banks, and that obviously affects return on equity.
The ratios, as I understand it, for Wells are not as high as they would be for Citi or J.P. Morgan, but they’re higher than they would be for a local bank in Omaha.
And the higher the capital ratio, the lower the return on equity will be.
I consider the banking system in the United States to be stronger than, certainly, any time in the last 25 years.
Capital is dramatically higher. A lot of the — well, a very significant part — of the loans that were troublesome are gone. The loans that have been put on the last four or five years are far better.
It’s a — I think we’ve got — the Canadian banking system is very strong, but compared to Europe, I think our banks — or compared to our banks of 20 years ago — I think they’re dramatically stronger than they were then.
I do not worry about the banking system being the cause of the next bubble. I mean, it will be something else.
I mean, we will have bubbles in capitalism. Capitalism goes to excess, and it’s because of the humans that operate it.
And we will have that again, but usually you don’t get it the same way as you got it before. I don’t think it will be a housing boom next time.
But, I am — you know, I feel very good about our investment in Wells Fargo. I feel very good about our investment in U.S. Bank. I feel very good about our investment in M&T.
All of those are very strong banks pursuing, in my view, sound practices, and they should result — they should be decent investments, over time.
They won’t earn as high a return on tangible equity, nearly as high a return as they would have seven or eight years ago, because the rules have been changed. And they have been changed to provide thicker equities, and that pulls down return on equity.
Charlie has been known to express himself on this subject, and I’ll give him the floor.
CHARLIE MUNGER: Well, I’m a little less optimistic about the banking system, long-term, than you are.
I would like to see something more extreme, in terms of limiting bank activities. I do not see why massive derivative books should be mixed up with insured — deposits that are insured — by the country.
WARREN BUFFETT: I’m with Charlie on that. (Applause)
CHARLIE MUNGER: The more bankers want to be like investment bankers instead of bankers, the worse I like it. (Applause)
I don’t want to say more.
WARREN BUFFETT: Yeah. (Laughter)
CHARLIE MUNGER: I get in enough trouble on the subject already.
WARREN BUFFETT: (Laughs) I can—I can see the journalists just licking their chops over there waiting for Charlie to throw a thunderbolt, but he’s unusually restrained.
44. Buffett updates his bet against hedge funds
WARREN BUFFETT: We’re now very close to noon.
I promised — five years ago — I wrote about five or six years ago about the inordinate costs that investors bear in — many investors bear in—getting sold various types of products.
And I talked about hedge funds and private equity and all kinds — and a whole variety of things.
The investment world has been very good at extracting a very significant percentage of the returns that investors get for themselves.
So I offered to bet anyone that wanted to step up to the plate that a group of hedge funds would not beat an unmanaged no-load index over a ten-year period.
And I promised — and then I got a taker, a very nice group of people. I like them. Ted Seides is in the group.
So they took me up on this. So we each put about $350,000 or so into something where in ten years — well, we put it in zero-coupon Treasurys, which would mature and be worth a million dollars in ten years.
And I promised to report on the bet every year.
And what we did this year, interest rates fell so far that our original 700,000 or so investment got to be worth like 950,000 just because the five-year Treasury got so low. So there was very little appreciation left into it between now and five years from now when it matures.
So, we sold the zero-coupon Treasurys and we bought Berkshire with the proceeds, and I guaranteed that it would be worth a million dollars. Currently it’s worth about a million-two, so that the charities are benefiting to some extent.
Now, Ted has one charity, which is a very worthwhile charity. I have Girls Inc. of Omaha, which is a charity I selected.
And we’ll put the — we can put the figures up on the — there as to where we stand at the moment.
The hedge funds got off to a fast start, and were 13 points ahead of the index fund at the end of the first year.
But the last four years — and these are funds of funds, so they really represent probably 2 or 300, maybe, hedge funds underneath.
But there’s two levels of fees involved. There’s the standard fees of the hedge funds, which probably many times are “2 and 20,” but can be other things, and then there’s the fee of the fund of funds on top of it.
So, we now are at the halfway point, and I’ll keep reporting to you every year how we do. And if Berkshire does well, we’ll have well over a million dollars to distribute to one of two charities.
You might enjoy going to a website called longbets.org. That’s where — they’re the people that hold the money.
And you will see that there are a number of propositions that people have wagered on, and the proponents and the opponent of every proposition give a short little description. Ted gave a description of why he thought he’d win. I gave a description of why I thought I’d win.
But some of these are — I just can’t resist a couple of — pointing out a couple of them. You can see these on the web.
But one of it is that a large collider will destroy the Earth in 10 years. Now there’s a $1,000 bet on that, but I’m not sure who will collect. (Laughter)
I thought that was an interesting one. And there was one other, and then we’ll go to lunch. But there are a number of these that are quite interesting.
At least one human alive in the year 2000 will still be alive in 2150. Now, that’s 148 years from when the bet was entered, there’s a $2,000 bet on that.
And I hope Charlie is in contention for the — being the winner of that one.
Afternoon session
1. Buffett’s hot dog lunch
WARREN BUFFETT: I had a hot dog with a lot of ketchup for lunch. I hope you did the same.
2. Buffett: I haven’t lost any intensity
WARREN BUFFETT: And we’ll go to Doug.
DOUG KASS: Thank you, Warren.
Mae West once said, “The score never interested me, only the game.”
Are you at the point now where the game interests you more than the score? But before you answer the question, let me explain to you why I asked it.
In the past, your research has been all-encompassing, whether measured in time devoted to selecting investments and acquisitions, or the intensity of analysis, your interest in the old days of knowing the slightest minutia about a company.
You once said, in characterizing Ben Rosner, quote, “Intensity is the price of excellence,” closed quotes.
Your research style has seemed to morph over time from a sleuth-like analysis — American Express comes into mind when you hired Jonathan’s dad, Henry Brandt. You and he conducted weeks of analysis and sight visits and channel checks.
Not so much in the later investments. As an example, you famously thought of making the Bank of America investment in your bathtub.
There is an investment message of this transformation from being intense to less intense.
Would you please explain the degree it has to do with the market, Berkshire’s size, or some other factors?
WARREN BUFFETT: Yeah. I think, actually, you have to love something to do well at it. There may be exceptions on that, but it is an enormous, enormous advantage if you absolutely love what you’re doing, every minute of it.
And the nature of it is that that intensity adds to your productivity.
And I have every bit of the intensity — not manifested exactly the same way — but it’s there every minute. I mean, I love thinking about Berkshire. I love thinking about its investments. I love thinking about its businesses. I love thinking about its managers. It’s part of me.
And it is true, you can’t separate the game from the scorecard. I mean, you — so your score card is part of playing the game and loving the game.
The proceeds are — you know, to me — are unimportant, but the proceeds are part of the score card, so they come with a score card.
But it’s much more important — I mean, I would — no question about it, I wouldn’t be — feel — the same way about Berkshire at this point if I didn’t own a share of it, if I didn’t get paid. I mean, it’s what I like doing in life, and that’s why I do it.
So, I don’t think you’ll — I don’t think it’s actually a correct observation — and Charlie can comment on this — to say that because we’re doing things in a somewhat different way, that any of the intensity or the passion has been lost.
There’s nothing more fun for me than finding something new to add to Berkshire, and that was true 40 years ago. It’s true now. And it’ll be true 10 years from now, I hope.
Charlie, how would you answer that?
CHARLIE MUNGER: Well, I think when you bought American Express for the first time, you didn’t know that much about it, so, naturally, you were digging in rather deeply.
The second time you bought it, I remember you got on the golf course with Olson —
WARREN BUFFETT: Frank Olson, yep.
CHARLIE MUNGER: — and you just saw how he couldn’t get rid of American Express if he wanted to, and then you bought it the second time.
The research is still — the first one was hard, and the second was easy.
WARREN BUFFETT: It’s all cumulative.
CHARLIE MUNGER: Yeah, it’s cumulative, eventually.
WARREN BUFFETT: Yeah. And, you know, what I learned sitting with Lorimer Davidson on a Saturday at GEICO in January of 1951 is still — is useful to me, and I don’t have to learn it a second time. I can build on it.
But that’s one of the great things about investing. I mean, the universe, there’s enough in it so that you can finds lots of opportunities, but there — it’s not like it’s changing dramatically all the time.
There’s some things that may change, and we just don’t play in that part of the game if we don’t understand them.
But what Charlie says is true. I didn’t know a thing about American Express when the Salad Oil Scandal hit in November of 1963. But I thought I saw an opportunity, so I learned a lot about it.
I went around to restaurants and talked to people about travel and entertainment cards, as they were called then. I learned about traveler’s checks. I talked to banks. And I was absorbing some knowledge.
And then, as Charlie said, when we were up at Prouts Neck playing golf with Frank Olson, and he was running the Hertz Corp., and he was telling me that there was no way in the world that he could get rid of American Express, or even get them to cut their fees. That was my kind of business.
And I knew enough to proceed to buy a fair amount of stock, and now we own whatever it is, probably 13 percent of the company or thereabouts. And they keep buying in their stock. We can’t buy anymore stock ourselves.
I got asked that question in March of 2009 by Joe Kernen, “Why aren’t you buying the stock of American Express?” Well, it was a bank holding company, and we couldn’t add a share.
But they are doing it for us, and I love it.
At Coca-Cola, at Wells Fargo, to a lesser degree, at IBM, at most of our companies, our interest in the company goes up every year because the companies are repurchasing shares and they probably earn more money so we got a double play going for us.
But the passion is not gone, I promise you.
3. We don’t buy anything just “by the numbers”
WARREN BUFFETT: Station 1.
AUDIENCE MEMBER: Hi, Warren and Charlie. My name is Vincent Wong (PH) from Seattle.
When people analyze a stock, a lot of them look at quantitative metrics, such as P/E ratio, return on equity, debts-to-asset ratio, et cetera.
So, Mr. Buffett, when you analyze a stock for purchase, what’s your top five quantitative metrics that you looked at, and what’s your preferred number for each metric? Thank you.
WARREN BUFFETT: Well, we’re looking at quantitative and quality — we aren’t looking at the aspects of the stock, we’re looking at the aspects of a business.
It’s very important to have that mindset, that we are buying businesses, whether we’re buying 100 shares of something or whether we’re buying the entire company. We always think of them as businesses.
So when Charlie and I leaf through Value Line or look at annual reports that come across our desk or read the paper, whatever it may be, that, for one thing, we have a — we do have this cumulative knowledge of a good many industries and a good many companies, not all by a long shot.
And different numbers are of different importance — or various numbers are of different importance — depending on the kind of business.
I mean, if you were a basketball coach, you know, you would — if you were walking down the street and some guy comes up that’s 5′4″ and says, you know, “You ought to sign me up because you ought to see me handle the ball,” you would probably have a certain prejudice against it. But there might be some — one player out there it made sense on.
But on balance, we would say, “Well, good luck, son, but, you know, we’re looking for 7-footers.” And then if we find 7-footers, we have to worry about whether we can get them halfway coordinated and keep them in school, a few things like that.
But we see certain things that shout out to us, look further or think further.
And over the years, we’ve accumulated this background of knowledge on various kinds of businesses, and we also have come up with the conclusion that we can’t make an intelligent analysis out of — about all kinds of businesses.
And then, usually, some little fact slips into view that causes us to rethink something. It was mentioned how I got the idea about buying the Bank of America — or making an offer to Bank of America on a preferred stock — when I was in the bathtub, which is true.
But the bathtub really was not the key factor. (Laughter)
The truth is, I read a book more than 50 years ago called “Biography of a Bank.” It was a great book, about A.P. Giannini and the history of the bank.
And I have followed the Bank of America, and I’ve followed other banks, you know, for 50 years.
Charlie and I have bought banks. We used to trudge around Chicago trying to buy more banks in the late ’60s.
And so, we have certain things we think about, in terms of a bank, that are different than we think about when we’re buying ISCAR. And so there is not one-size-fits-all.
We have certain things we think about when we’re buying an insurance company, certain things we think about when we’re buying a company dependent upon — that depended upon — brands. Some brands travel very well, Coca-Cola being a terrific example, and some brands don’t travel.
And, you know, we just keep learning about things like that, and then every now and then we find some opportunity.
The Bank of America — whenever it was — in 2011 — was subject to a lot of rumors, terrible — I mean, lots — big short interest, morale was terrible, and everything else. It just struck me that an investment by Berkshire might be helpful to the bank and might make sense for us.
And I’d never met Brian Moynihan at that point — maybe I’d met him at some function, some party of something, but I had no memory of it — and I didn’t have his phone number but I gave him a call. And things like that happen.
And it’s not because I calculate some price — precise — P/E ratio or price-book value ratio or whatever it might be.
It is because I have some idea of what the company might look like in five or ten years, and I have a reasonable amount of confidence in that judgment, and there’s a disparity in price and value, and it’s big.
Charlie, would you like to elaborate?
CHARLIE MUNGER: We don’t know how to buy stocks just by looking at financial figures and making judgments based on the ratios.
We may be influenced a little by some of that data, but we need to know more about how the company actually functions. And anything a computer could be functioned to do, in terms of screening — I know I never do it. Do you use a computer to screen anything?
WARREN BUFFETT: No. I don’t know how to. (Laughter)
CHARLIE MUNGER: No. Bill’s still trying to explain it to me.
WARREN BUFFETT: I — we — you can — it’s a little hard to be precise on, because we don’t really use screens — (inaudible) were screening everything. But it’s not like we sit there and say, you know, we want to look at things that are below the price of book value, or low P/Es, or something of the sort.
We are looking at businesses exactly like we’d look at them if somebody came in and offered us the entire business, and then we try to think, what is this place going to look like in five or ten years, and how sure are we of it.
And most — a lot of companies, you know, we just don’t know the answer to it. We do not know which auto company is going to, you know, be knocking the ball out of the park ten years from now or which one is going to be hanging on by its fingernails.
You know, we watched the auto business for 50 years, a very interesting business, but we don’t know how to — we don’t know how to foresee the future well enough on something like that.
CHARLIE MUNGER: We think that the Burlington Northern will have a computer — a competitive —advantage 15 years from now, with a high degree of confidence. We would never have that degree of confidence about Apple, no matter what their financial statement showed.
WARREN BUFFETT: No.
CHARLIE MUNGER: It’s just — it’s too hard.
WARREN BUFFETT: Yeah. We don’t know about an oil company ten years from now, you know, in terms of what the product will be selling for or anything.
I would say we’re — you know, we’re virtually 100 percent confident about a Burlington Northern, or a GEICO, or some other companies that I won’t name.
CHARLIE MUNGER: People with very high IQs who are good at math naturally look for a system where they can just look at the math and know what security to buy. It’s not that easy.
You really have to understand the company and its competitive position, and the reasons why its competitive position is what it is, and that is often not disclosed by the math.
WARREN BUFFETT: Yeah. It’s not what I learned from Ben Graham, although the fundamentals of looking at stocks as businesses, and the attitude toward the market and all that, is absolutely still part of the catechism.
But I wouldn’t — I don’t know exactly how I would manage money if I was just trying to do it by the numbers that —
CHARLIE MUNGER: You’d do it poorly. (Laughter)
WARREN BUFFETT: Yeah. That takes care of that. (Laughs)
4. Disagreement on whether the “new normal” will bring lower returns
WARREN BUFFETT: OK. Carol?
CAROL LOOMIS: This question is from Benjamin Knoll of Greater Twin Cities United Way.
“Every time Bill Gross writes a new essay on the, quote, ‘new normal,’ unquote, I get more depressed about the prospects for my retirement.
“Do you share his view that market returns in the next few decades will be much lower than in the past few? And should we expect Berkshire’s future market returns to be greatly constrained, not only by its size, but also by much lower equity returns overall?
WARREN BUFFETT: Yeah, Charlie and I don’t pay any attention to macro forecasts.
We have worked together now for 54 years, and I can’t think of a time when we made a decision on a stock, or on a company, where a macro discussion — where we’ve talked about macro.
We don’t know what things are going to look like, in any precise way. And, incidentally, naturally, we think if we don’t know it, nobody else knows. That’s the conceit that we have. (Laughs)
And — so we — you know, why talk — why spend time talking about something you really don’t know anything about? I mean it — people do it all the time, but it not very productive. So we talk about the businesses.
I like Bill Gross. Sounds like Lloyd Bentsen, you know, back in the — he’s a friend of mine.
But I don’t — it doesn’t make any difference to me what he thinks about the future, doesn’t make any difference to me, you know, what any economist thinks about it.
I have a general feeling that America will continue to work well. And I don’t — you know — there’s — throughout my adult lifetime, and before that, there’s always been all kinds of opinions that, you know, about what’s going to happen this year or the next year or anything like that. And nobody knows.
What you do know, with a very high degree of certainty, in my view, is that BNSF will be carrying more carloads 10 years from now, 20 years from now; that there will be no substitute for the service that they provide; that there will be two important railroads in the west and two important railroads in the east; and that they will have an asset that has incredible replacement value, nobody could turn out something like it, and that they’ll get paid fairly for what they do. It’s not very complicated.
And to ignore what you know because of predictions about what you don’t know, or what nobody else knows, in our view, it’s just plain silly.
So we don’t have anything against somebody talking about a new normal or an old normal or an in-between normal, but it doesn’t mean anything to us.
My own guess is that people will do very well owning good businesses, if they don’t pay too much for them, you know, whether they hold them for 10 years or 20 years or 30 years.
And if they try and time their purchases in some way by listening to forecasts about what’s going to happen in business and try and buy and sell them, they’re going to do very well for their broker and not so well for themselves.
Charlie?
CHARLIE MUNGER: Yeah. But, of course, Warren, we have a lot of money. We have to do something with it. So we’re going to do our thing no matter what the external climate is.
If you’re a busy surgeon and trying to decide whether to work two more years before you retire, then you may be more interested, and rationally so, in the new normal.
And I would personally advise the guy to work an extra couple of years. (Laughter)
In other words, I kind of agree with Bill Gross.
WARREN BUFFETT: What do you think the normal is?
CHARLIE MUNGER: Well, less than we’ve enjoyed in our lifetimes, the new normal.
WARREN BUFFETT: What have we enjoyed in the last 10 years? I mean, you know —
CHARLIE MUNGER: It hasn’t been so bad.
WARREN BUFFETT: No. And it hasn’t been —
CHARLIE MUNGER: It’s not nearly as good as it was in the first 30.
WARREN BUFFETT: Yeah. And do you think it would be worse than the average of the last 10 years?
CHARLIE MUNGER: I think that’s quite a conceivable outcome.
WARREN BUFFETT: So take your pick. OK. (Laughter)
5. Fruit of the Loom’s vs. Gildan Activewear
WARREN BUFFETT: Jonathan?
JONATHAN BRANDT: Warren, I’m sorry. My last question about solar was directed at Charlie, but my next question is about underwear, so I think you can probably field this one.
WARREN BUFFETT: Boxers or briefs? (Laughs)
JONATHAN BRANDT: I’m not talking.
Over time, Fruit of the Loom and others have lost nearly all of the T-shirt-focused wholesale screen print market to Gildan, a relatively new player with very low cost structure.
Gildan is now going after the underwear-focused retail market and is having some success with certain large customers. Branding is obviously more important in the retail market, but is there any reason to think Fruit of the Loom won’t lose significant amounts of share here over time, just as they did in the wholesale screen print market?
What can they do to protect what remains of their franchise?
WARREN BUFFETT: Yeah. You keep — you keep your costs down and you constantly work at brand building, and you try very hard to make sure that your main customers, in turn, have their customers happy with the product, and are happy with the price points that you can deliver it at.
And you’re correct that Gildan, in terms of certain aspects, the non-branded aspects, basically, of some parts of the business, has hurt Fruit in the last — well, last 10 years, certainly.
But we turn out first-quality, low-priced underwear with a strong brand recognition. And I think it will be very tough to either build a brand against it or to beat our costs significantly.
Now Gildan pays very little in the way of income taxes, you know, because they route stuff through the Cayman Islands, and that’s a modest factor.
But I think you’ll find five years from now, or 10 years from now, that our market share in men’s and boys’, particularly underwear, will hold up.
But you’re right. They’re a competitive threat. Hanes is a competitive threat. And it’s not a business that you can coast on. It’s not Coca-Cola, but it’s not an unbranded product, either.
And I think Fruit will do reasonably well, but it will not get anything like, you know, the kind of profit margins that you can get in certain branded products.
Charlie?
CHARLIE MUNGER: Yeah. And then, too, as many products as we have, we may average out pretty well, in terms of market shares, but we’re not going to win every skirmish or every battle.
6. Influential books and early investments
WARREN BUFFETT: OK. Station 2.
AUDIENCE MEMBER: Yeah. Hi, Warren. Hi, Charlie. I’m Fritz Hauser (PH) from Offenburg, Germany.
I’d like to know what 10 books influenced you the most and that weren’t written by Graham and Fisher, and I’d also like to tell you that I think it would be great if you would publish the portfolio statements of the Buffett Partnership years.
I think there are a lot of small investors that would get a kick out of knowing, you know, what you invested and how you went ahead and analyzed the companies. Thank you.
WARREN BUFFETT: Yeah. Well, Charlie ran something called Wheeler,Munger and his portfolio was even more interesting, so we’ll start with you, Charlie. (Laughs)
He ran a more concentrated portfolio than I did in those days.
CHARLIE MUNGER: Yeah. I don’t think people would be greatly helped. You wouldn’t recognize the names, most of them, clearly, by the partnership.
You’d recognize American Express. Rattle off some of the names.
WARREN BUFFETT: Yeah. Well, we can start with Mosaic Tile and —
CHARLIE MUNGER: The map company.
WARREN BUFFETT: — Meadow River Coal & Land. There’s hundreds of them. Flagg-Utica, Philadelphia Reading Coal & Iron, you name it.
I’ve literally owned — I bet I’ve owned 4- or 500 names at one time or another, but most of the money’s been made in about 10 of them.
CHARLIE MUNGER: And I couldn’t name 10 books either that have — that I regard as that much better than the next 10. My mind is a blend of so many books I can’t even sort it out anymore. (Laughter)
WARREN BUFFETT: Yeah. “The Intelligent Investor” changed my life, in terms of — I literally had read every book in the Omaha Public Library by the time I was 11 on the subject of investing, and there were a lot of books.
And there were a lot — there were technical books, Edwards & Magee, I mean, that was a classic in those days, and a whole bunch of them, Garfield Drew. But — and I love — I enjoyed reading them a lot. Some of them I read more than once.
But I never developed a philosophy about it. I enjoyed it. I charted stocks. I did all that sort of thing.
Graham’s book gave me a philosophy, a bedrock philosophy, on investing that made sense. I mean, he taught me how to think about a stock, he taught me how to think about the stock market, and he taught me that the market was there not to instruct me but to serve me.
And he used that famous “Mr. Market” example. He taught me to think about stocks as pieces of businesses, rather than ticker symbols or things that, you know, you could chart, or something of the sort.
And so it was that philosophy — and in some way, further influenced by Phil Fisher’s book — and Phil Fisher was just telling me the same thing that Charlie was telling me, which was that it’s very important to get into a business with fundamentally good economics, and one that you could ride with for decades, rather than one where you had to go from flower to flower every day.
And those — that philosophy has carried me along. Now, I’ve learned different ways of applying it over the years, but it’s the way I think about businesses now.
I have not found any aspect of that bedrock philosophy that has flaws in it. You have to learn how to apply it in different ways.
So those are the books that influenced me.
And, of course, in other arenas, Charlie’s probably read more biography than anybody that I know of. And I like to read a lot of it.
We’re just about through reading the Joe Kennedy biography. You’ve read that, haven’t you, now, Charlie?
CHARLIE MUNGER: Yeah.
WARREN BUFFETT: You know, I’m not sure you want to emulate everything he did, but it’s still interesting reading. (Laughs)
We read for the enjoyment of it. I mean, it’s been enormously beneficial to us, but the reason we read is that it’s fun. And, you know, it’s still fun.
And on top of it, we have gotten very substantial benefits from it. My life would have been different if Ben Graham hadn’t gone to the trouble of writing a book, which he had no financial need to do at all. You know, I would have a very different life.
7. Buffett remains bearish on airlines
WARREN BUFFETT: OK. Becky.
BECKY QUICK: This question comes from Bill Miller of Legg Mason.
He writes, “The U.S. airline industry has been plagued with terrible economics for over 100 years. With the pending merger of USAir and American, the industry will have consolidated to the point where the top four carriers will control almost 90 percent of the traffic.
“As a result, the industry has been consistently profitable this past several years, with many of the airlines now earning double-digit returns on invested capital and generating substantial free cash flow.
Do you think the industry’s much improved economics are likely to persist? And would there be any economic benefits if Berkshire were to own a domestic airline and pair it with NetJets?”
WARREN BUFFETT: Yeah. Well, the answer to the second is no.
But the question about the industry is really interesting, because it is true that it has consolidated very significantly.
And in some businesses, you can have only two competitors and they’re still terrible businesses, they beat each other’s brains out. And sometimes they end up competing to do very stupid things. You can argue that that’s what happened with Freddie Mac and Fannie Mae. I mean, enormous companies that had a huge advantage over everybody else, but they still, in their battle to both report higher earnings every quarter and to beat the other guy out, you know, drove prices for insuring loans down to the improper levels, and did a lot of other stupid things, too.
So you see — you do see certain industries where once they get down to very — a very few companies, do extremely well. And you see other industries where, even when they get to be two of them, they don’t do that that well.
I mean, you can take Coke and Pepsi in the United States.
I mean, they’re the only two colas that people can name, and 50 percent or so of the soft drinks are colas. But if you go into a supermarket on the weekend, you will see them pricing their product at ridiculously low prices and competing very vigorously.
So it’s very industry specific. The airline industry, you know, has this situation where they have very, very, very low incremental costs per seat, you know, with enormous fixed costs, and the temptation to sell that last seat at a very low price is very high and it’s very — and sometimes it can be very difficult to distinguish between the last seat and other seats.
So it’s a labor-intensive, capital-intensive, largely commodity-type business, and it’s been — as Bill Miller points out in that question, it’s been, you know, a death trap for investors ever since Orville [Wright] took off.
I mean, as I’ve said, if there had been a capitalist at Kitty Hawk he should have shot down Orville and done us all a favor. (Laughter)
But the — but having neglected to do that, investors have poured money into airline companies, and aircraft manufacturing companies, now for 100 years-plus, with terrible results.
And if it ever gets down to where there’s one airline and there’s no regulation, it will be a wonderful business. And then the question is whether, having gotten down, now, through a lot of bankruptcies, to a relatively few that are doing a high percentage of the seat miles, whether it’s a good business yet. I don’t know the answer, but I’m skeptical.
Charlie?
CHARLIE MUNGER: Well, the last time we were presented with a similar opportunity was when the railroads did exactly what Bill Miller suggests. The railroads got down and consolidated and got better control of their labor costs and it turned into a wonderful business. And what did we do? We missed it. We stumbled in very late to the party, right?
WARREN BUFFETT: Right.
CHARLIE MUNGER: So we’ve proven ourselves to be slow learners in this field, and it’s conceivable, isn’t it, that Bill Miller is right in what he suggests?
WARREN BUFFETT: Which way do you bet?
CHARLIE MUNGER: It goes into my too hard pile. (Scattered laughter)
WARREN BUFFETT: Mine, too.
CHARLIE MUNGER: But he could be right.
WARREN BUFFETT: Yeah, sure he could. And it will be fun to watch.
But we like things we have stronger feelings about.
We do not think that things will change dramatically in — well, with See’s Candy, you know, it’s — we’ve got — even there, you know, the real profitability is limited to the West Coast, but we do not see some competitor coming along and taking away business.
CHARLIE MUNGER: You really couldn’t create another railroad and —
WARREN BUFFETT: I hope not.
CHARLIE MUNGER: — and you — and you can create another airline.
WARREN BUFFETT: Very easily, and you have people that like to do it.
CHARLIE MUNGER: That’s what we don’t like about it.
WARREN BUFFETT: And people love doing it. It’s exciting to people.
And you can sell the idea. I’ve had, probably, a dozen proposals over the last 25 or 30 years from people that want to get into the airline business one way or the — and a number of them have. It’s sexy, for some reason.
I mean, it — you know, if you go to the office of some Mr. Big CEO and say, “I want to talk to you about this new airplane,” you get in the door. You know, I mean, if you want to talk to him about hauling coal or something, it’s a little different.
So it is a business that attracts people. And you can go out and raise money for a new airline, and the record is — it’s really been something. I don’t know how many bankruptcies there have been in the airline field, but it’s an enormous number.
And, of course, some have done it more than once. We bought USAir. I bought that. I was at Gorat’s with [CEO] Ed Colodny, and he explained to me how wonderful the airline was — he’s a good guy, incidentally — and I wrote a check.
And by the time the check was cashed, they were having troubles. I mean, it did not take long.
CHARLIE MUNGER: No.
WARREN BUFFETT: And then they went bankrupt twice. We were very lucky on — we actually made quite a bit of money on it, as it turned out, because there was a little blip at one point. But I think it went bankrupt twice after we bought it.
And Charlie and I were on the board, and we would look at these projections, you know, and they were just ridiculous. I mean, they never came true, did they, Charlie?
CHARLIE MUNGER: No, no, no. It was —
WARREN BUFFETT: We were very popular because we actually pointed that out a few times. (Laughter)
8. Mixed feelings on Berkshire stock buybacks
WARREN BUFFETT: OK. Cliff.
CLIFF GALLANT: I want to ask you about share repurchases. How hard a floor should shareholders think about the 1.2 times book value buyback multiple?
Are there circumstances under which you would not be buying back at 1.2?
WARREN BUFFETT: Yeah. Well, generally speaking, book value has got nothing to do with the price at which you should purchase your shares; intrinsic business value does. And the correlation between intrinsic business value and book value throughout the investment universe is — you know, there’s virtually no correlation.
So book value is unimportant to most companies. It actually has — it has a reasonable tracking utility at Berkshire.
Our intrinsic business value is very considerably above book value, and we have signaled that — we’ll say it right here, we’ve said it before — but in addition, we’ve signaled that by saying that we would repurchase our shares as long as we had a substantial cash balance, met all the needs of our operating companies, at 120 percent of book value, and if we got the opportunity to buy it there, we would probably buy a whole lot of it.
The calculus is very much what I put in the report. You know, you take care of your business with money first, and if you can buy additional businesses at something where you add to the per-share value of the business, you do that.
If you can repurchase your shares at a significant discount from intrinsic value, it like buying dollar bills at 90 cents or 80 cents or whatever it may be, and it’s a very sure way of improving per-share value.
It’s been very difficult for us to do it because every time we announce it, people say, “Well, if it’s — if he thinks it’s worth more than 120 percent of book,” you know —
CHARLIE MUNGER: Yeah. Those cheapskates are willing to pay that.
WARREN BUFFETT: Yeah, right. Well, if at least one cheapskate is willing to pay that, the —
And, you know, they’re right. And we don’t really — we’ve got mixed emotions on it.
We don’t really like the idea of running a company where it makes most of its money by buying its partners out at a discount, but if partners want to sell out at a discount, we also like the idea of buying and making, you know, sure money that way.
We haven’t done much of it. Most of the time our stock has sold in a reasonable range in relation to intrinsic business value. We would think that probably a fairly significant percentage of the time in recent years it sold at at least some discount. There were a few years when we thought it sold for more than intrinsic business value.
But if it, in our opinion, the directors’ opinion, the stock is selling at a significant discount and we’ve got the money around and we’ve got the stock offered to us in a reasonable quantity, we will buy it, and then — and there could be circumstances — it’s unlikely — but there could be circumstances where we’d buy a whole lot at a price that would be attractive for the stockholders who stayed in.
Charlie?
CHARLIE MUNGER: Nothing to add.
9. Munger won’t be moving to Omaha
WARREN BUFFETT: Station 3.
AUDIENCE MEMBER: Hi there. Sean Cawley. I’m a real estate agent in Los Angeles, California.
Question for Charlie. It’s kind of a real estate question, and it’s also a company culture question. Have you ever considered moving to Omaha to be closer to corporate headquarters?
CHARLIE MUNGER: (Laughs) Oh, I think the answer to that is no. (Laughter)
WARREN BUFFETT: I’m sure the answer to that is no.
Our partnership works extremely well. And even though we’re somewhat technophobic, we have gotten to the point where we can handle using the phone — (laughter) — don’t push us beyond that.
CHARLIE MUNGER: No, we’ve never learned anything beyond the phone.
WARREN BUFFETT: But we — I mean, as a practical matter, we each know exactly how the other guy thinks, so that we don’t really even need the phone, exactly. (Laughter)
We used to do a lot of phoning back when it cost a lot of money to phone. Now it doesn’t cost anything to phone, and we don’t talk to each other, hardly. (Laughter)
Charlie — but Charlie has a lot of fond thoughts about Omaha, incidentally, as do I.
CHARLIE MUNGER: Yes. Although, I — as I said earlier on this weekend, they’re rebuilding it so rapidly now that I felt like Rip Van Winkle. They’ve torn down so many of the buildings I remember. It’s amazing how much Omaha has changed the last five years.
WARREN BUFFETT: Well, you have to remember that a third of the lifetime of the country has passed during our lifetime, so you have to expect a little change occasionally, Charlie. (Laughter)
10. Climate change isn’t a factor for short-term insurance rates
WARREN BUFFETT: OK. Andrew.
ANDREW ROSS SORKIN: OK, Warren. We got a couple of questions related, this year, to climate change and its impact on the company.
So let me ask this question from Clem Dinsmore, who asks: “If asked, what would the underwriting experts at your casualty insurance and reinsurance companies advise you and your fellow board members are the emerging risks to Berkshire’s many enterprises from the changes in extreme weather associated with climate change?”
And I would add that Jed McDonald asked a separate question, but related, saying, “What are your thoughts on the price on carbon debate?”
WARREN BUFFETT: Yeah. Well, as you’ve noticed if you’ve been here the last few years, the climate really is getting a lot warmer. (Laughter)
Obviously — well, Charlie knows far more about science than I do, which is not saying a whole lot, but the — my general feeling is that there is a — certainly a reasonable chance — that people that are worried about warming and the effect of CO2, et cetera, are right.
But I don’t know enough so that I can say that, you know, that I can speak as any kind of an expert on it.
I don’t know the answer on it, but I certainly am willing to assume that — there are a lot of very smart people who think that, and I think that it’s a reasonable assumption.
I don’t think that it makes any real difference in assessing insurance rates from year to year.
We have a general tendency to be pessimistic in our assumptions about the likelihood of natural catastrophes, but we would have that general bias, which I think is useful, regardless, if there were no carbon emissions of any kind going on.
We would still assume that whatever the past history had been of natural disasters, we would assume that they were going to be somewhat worse.
And the global warming, in terms of resetting prices of insurance from year to year, is not a real factor.
Our general pessimistic bias is something of a factor.
The second part about pricing of carbon emissions, do you want to repeat that again?
ANDREW ROSS SORKIN: The full question — and I abbreviated it — was, “What are your thoughts on the carbon — the price of carbon — debate?
“Do you think it’s a feasible way, for example, to incentivize efficiency improvements and capture the externalities of carbon’s damaging effects, or is it a lofty, idealized concept too tricky to figure out in practice?”
WARREN BUFFETT: I would say that the question calls for having Charlie give the answer. (Laughter)
CHARLIE MUNGER: Well, you’ve got to realize that I’m a Caltech-trained meteorologist, but that was before they’d invented most of modern meteorology. (Laughter)
I think that I think that carbon trading is pretty impractical, a whole bunch of nations with different ideas, and so on.
And I think if you’re going to change habits, the correct answer is carbon taxes.
I think Europe, because they’re socialists and wanted to tax the thing the people needed the most, they put these big high taxes on motor fuel. So they did it by accident, and not because it was a good idea, vis-a-vis global warming and a lot of other issues, but because they really needed the money.
But I think they stumbled into the right policy. I think the United States should have way higher taxes on motor fuel, and that’s efficient. (Applause)
Some group of shareholders, though. They like clapping for high taxes. (Laughter)
WARREN BUFFETT: They weren’t all clapping. (Laughter and applause)
11. Doug Kass’s short-selling challenge
WARREN BUFFETT: OK. Doug.
DOUG KASS: Warren, my next question is both a question and an unusual challenge.
I’m asking this next question because in the past, you’ve been open to inviting your audience to apply for jobs.
In 2002, you suggested that shareholders who thought they were eligible to send in their qualifications if they were interested in seeking a seat on your board of directors.
And, again, in your 2006 letter, when you advertised for a successor to Lou Simpson at GEICO, you said at the time “Send me your resume.”
In the past, you have discussed your views on short selling. You have cited that stocks tend to rise over time, and you’ve talked about the asymmetry between reward and risk.
By contrast, the last 15 years has demonstrated that short selling can be a value additive tool to total return when done by professionals. In fact, I believe Todd Combs had success as a short seller when you hired him.
CHARLIE MUNGER: He had so much success he stopped doing it. (Laughter and applause)
DOUG KASS: Yes, Charlie, but he got the job from that success. My question is —
WARREN BUFFETT: No, no, he didn’t. (Laughs)
Can’t slide that one in there, Doug. (Laughter)
DOUG KASS: My question is: would you ever consider committing capital to a short-selling strategy? Would you or Berkshire consider being my Homer Dodge, who invested in your partnership after the original seven investors?
Would you or Berkshire Hathaway be willing to give my firm at least $100 million in a managed account?
If Seabreeze failed to outperform the increase, during the two-year period, of the book value increase in Berkshire, all the earned fees earned would be contributed half to the Sherwood Foundation, and half to two charities of my choice, including the Jewish Federation of Palm Beach County?
And even if Seabreeze outperformed Berkshire’s change in book value, 25 percent of the earned fees would be contributed to the charities.
And I want to add something else. You talked about being technophobic.
Technology may be very hard for Berkshire to invest in, but it is also disruptive to many industries whose business models are scathed by it, and this produces very fertile ground for short-selling opportunities.
WARREN BUFFETT: Well, we got to —
CHARLIE MUNGER: Let me add to that.
WARREN BUFFETT: OK — 1:55 without an ad, but — (laughs)
CHARLIE MUNGER: The answer to your question is no. (Laughter and applause)
WARREN BUFFETT: Charlie and I are no strangers to short selling. I mean, we both —
CHARLIE MUNGER: Failed at it.
WARREN BUFFETT: Yeah. (Laughter)
So we’ll — just think about how lucky you are. You don’t have the competition from all kinds of people that listen to us or — ourselves.
No, we — I may even propose a little wager at some point, but we’ll let that ride for the time being.
I’ve known — well, if you go back far enough, you know, we did a reasonable amount of short selling, and I’ve certainly identified lots of companies that I thought were far overpriced, and I’ve identified a fair number of companies that I not only thought, but was virtually certain, were frauds. And so, Charlie — we’ve been seeing them ever since we got in the business.
But making a lot of money short selling, still, is not a game that appeals to us over a long period of time. It’s one of those things that —
CHARLIE MUNGER: We don’t like trading agony for money. (Applause)
WARREN BUFFETT: But we wish you well. (Laughter)
12. Reluctantly paying more for a great business
WARREN BUFFETT: Station 4.
AUDIENCE MEMBER: Ben Sauer (PH) from Shreveport, Louisiana.
Could you be more specific about what factors you considered when determining what a fair price was for an acquisition such as Heinz?
And also, what sources do you use to make judgments about major changes that will affect an industry?
WARREN BUFFETT: Well, we usually — we usually feel we’re paying too much. Isn’t that right, Charlie? (Laughs)
But we find the business so compelling, the management, our associates, so compelling, that we gag and we get there on the price.
But we — there is no mathematical — perfect mathematical — formula.
Looking back, when we’ve bought wonderful businesses that turned out to continue to be wonderful, we could’ve paid significantly more money, and they still would have been great business decisions. But you never know 100 percent for sure.
And so it isn’t as precise as you might think. Generally speaking, if you get a chance to buy a wonderful business — and by that, I would mean one that has economic characteristics that lead you to believe, with a high degree of certainty, that they will be earning unusual returns on capital over time — unusually high — and, better yet, if they get the chance to employ more capital at — again, at high rates of return — that’s the best of all businesses. And you probably should stretch a little.
Charlie and I have had several conversations where we were looking at a building — a business — which we liked, and were sort of gagging at the price, and Charlie or I will say, you know, “Let’s do it,” even though it kind of kills us to pay that last 5 percent.
We did that with See’s Candy. Charlie was the one that said, “For God’s sakes, Warren, write the check.” I was the one that was suffering.
But it’s happened quite a few times, hasn’t it, Charlie?
CHARLIE MUNGER: It almost always happens. (Laughter)
Modern prices are not cheap.
WARREN BUFFETT: No, no. And great businesses, you know, you’re not going to find lots of them, and you’re not going to get the opportunity to buy them and — although you do in the market.
The stock market will offer you opportunities for profit, percentage-wise, that you’ll never see, in terms of negotiated purchase of business.
In negotiated purchase of a business, you’re almost always dealing with someone that has the option of either selling or not selling, and can sort of pick the time when they decide to sell, and all of that sort of thing.
In stock markets, it’s an auction market. Crazy things can happen.
You can have, you know, some technological blip that will cause a flash crash or something. And the world really hasn’t changed at all, but all kinds of selling mechanisms are tripped off, and that sort of thing.
So you will see opportunities in the stock market that you’ll never really get in the business market.
But what we really like, we really like buying businesses to hold and keep. We like buying cheap marketable securities, too. But particularly when you’ve got lots of cash coming in and you’re going to continue to have lots of cash coming in, you really want to deploy it in great businesses that you can own forever.
Charlie, anything?
CHARLIE MUNGER: No. It — we’re sort of in a different mode now, and that has a great lesson, in that if we’d kept our earlier modes, if we’d never learned, we wouldn’t have done very well.
The game of life is a game of everlasting learning. At least it is if you want to win.
WARREN BUFFETT: We want to win.
CHARLIE MUNGER: Yeah.
13. George W. Bush’s 10 words of economic wisdom
WARREN BUFFETT: Carol.
CAROL LOOMIS: This question is from Logan Reed (PH) of Pawling, New York, and has both a question and a postscript, and I’m going to do the postscript first. It’s friendly.
“I’m an 86-year-old World War II vet, which puts me about halfway between you and Mr. Munger. I would respectfully and urgently request that you quit eating so many hamburgers. (Laughter)
“Those things plug up your arteries, and I want to keep you around for a while, in spite of the fact” — the unfriendliness comes in here — “that you voted for President Obama.” (Laughter)
Now, here is the question.
WARREN BUFFETT: This guy is trying to kill me, and he’s doing it — (Laughter)
CAROL LOOMIS: “Over the years, you’ve frequently alluded to your legendary reputation for thriftiness, and you’ve extolled the virtues of the managers of Berkshire companies who have invariably been extremely cost conscious.
“If these are hallmarks of the philosophy which has enabled you to achieve your astounding success, how can you possibly support an administration which has plunged our country into $16 trillion worth of debt, and has not indicated the slightest concern — (applause) — over the efficiency — inefficiency — over the inefficiency of big government?”
WARREN BUFFETT: Yeah. Well, the 16 trillion, we’ll have to give Bush a certain amount of credit for that, too. (Applause)
They certainly didn’t — certainly wasn’t — the Obama administration that, at least, allowed policy that created the greatest financial crisis and required an appropriate stimulus on the part of the government. (Applause)
But, in the end, I find it totally unproductive — and that fellow at 86 probably is — should have found it out by now — to discuss politics with people. I mean, you’re to have roughly half agree with you and half disagree.
So if you — if you look at this — the trouble is, Charlie and I, even though he’s a Republican, I’m a Democrat, we really don’t disagree as much as you might think based on that.
Otherwise, I could say you could just take your pick here and vote for one of us and ignore the other one, and we would offer a little something for everyone.
The amount of deficit spending in the last four years, the amount of stimulus provided — fiscal stimulus provided — I think, has been quite appropriate in relation to the threat to the economy that was posed by the greatest panic in my lifetime.
I mean, you literally had a situation where Berkshire Hathaway was getting a phone call because General Electric needed money, and we were the last stop.
That is quite a situation. It’s quite a situation when Freddie and Fannie go into conservatorship and WaMu and Wachovia fail, and where money market funds have 5 percent drained out of them in three days, and with a panic underway.
So I — we needed fiscal stimulus in this country.
Now, the real question is: how do you get off of that? And that is a problem, but it’s a lesser problem than we would’ve had if we’d decided to follow some austerity program, in my view, at least, starting in 2008.
How do you feel about that, Charlie?
CHARLIE MUNGER: I agree with you completely. (Applause)
And, by the way, so did George W. Bush.
WARREN BUFFETT: Yeah.
CHARLIE MUNGER: That was bipartisan. We were in so much trouble, that on both sides of the aisle, we finally got together and supported these extreme interventions.
WARREN BUFFETT: George Bush issued, probably, the ten greatest words of economic thought in history. Most people don’t give him credit for that.
They think of Adam Smith and comparative advantage and Keynes and animal spirits and all those guys.
But George Bush went out there in September of 2008 and said, “If money doesn’t loosen up, this sucker could go down.” (Laughter)
I mean, that is a man that knew how to get to the point. (Laughter)
And I give him great credit for it, enormous credit.
And plenty of members of his party did not agree with what he was doing, but we owe him a lot, in that respect.
And, you know, we — our leaders, generally speaking, in both parties, once they were in the terrible trouble, I think they behaved, or came up with policies that, in general, were very useful in avoiding something far worse than what we experienced.
And they weren’t easy to do. I mean, it took some guts.
So, I am disturbed by a national debt that grows in respect to GDP. In fact, I wrote an article in The New York Times, an op-ed piece, in — I think maybe 2009 or 2010 — talking about this very problem.
But, you know, we came out of World War II with a debt higher — a gross or net debt — higher in relation to GDP than we have now, and people were predicting terrible things at that time because of that situation, and the country has done sensationally.
The real danger is that it just continues to grow, and it gets easier to print money than exercise some discipline.
But we’ve encountered far worse problems than we face now. I mean, this is not our country’s toughest hour, by a huge margin.
And I think we will do fine, but with a lot of bickering, and kind of nonsense that will bother you when you read about it day to day. But when you look at it from a viewpoint of history 10 or 20 years from now, you will not be that disturbed.
Charlie?
CHARLIE MUNGER: Well, I agree with you about George W. Bush, and I like these nonpartisan episodes when we get together and do things right.
And I also think that our current problems are quite confusing. In fact, if you aren’t confused, I don’t think you understand it very well. (Laughter)
WARREN BUFFETT: That sort of immunizes you from everything. (Laughs)
How bothered are you by the level of debt in relation to GDP?
CHARLIE MUNGER: Well, I don’t think there’s any one fixed ratio that is written in the stars.
As a matter of fact, most of the debt, as I conceive it, is not even counted in what you call “debt.” The off-the-books debt of the United States is bigger than the on-the-books debt, all the present value of future promises that are unfunded.
WARREN BUFFETT: That can be changed, however.
CHARLIE MUNGER: Yes. But, if they can be changed, but are we really going to take Social Security away from somebody who’s worked a lifetime?
WARREN BUFFETT: Well, we shouldn’t.
CHARLIE MUNGER: I don’t think it’s very likely.
WARREN BUFFETT: No, no. But Social Security is not a killer, actually, in terms — if you have a GDP that rises a couple percent in real terms —
CHARLIE MUNGER: Of course — that’s the great problem. All of our problems are trivial, if GDP will just rise at 2 percent per annum, per capita.
All these problems that the Republicans are screaming about fade into insignificance if we can do that.
But you’ve got to have policies that enable you to do it, and I’m not sure we always do that very well. (Applause)
WARREN BUFFETT: OK. Stay tuned.
14. Benjamin Moore won’t go downmarket
WARREN BUFFETT: Jonathan.
JONATHAN BRANDT: I have a question about the competitive landscape in the paint business.
I personally always use Benjamin Moore, but some say that Benjamin Moore is disadvantaged because it doesn’t control its own distribution, as does Sherwin-Williams, and they note that it has lost market share to Behr, which is sold in the home centers at lower prices.
You recently replaced management there. What changes in strategy and/or pricing, if any, are being undertaken at that unit, and what is the outlook for that franchise?
WARREN BUFFETT: Yeah. Benjamin Moore, it’s a relatively small percentage of the total paint industry, but it — at the high end, it is the best regarded paint, and we have not lost position in that respect.
But the — when we purchased Benjamin Moore, I made a promise. I even made a video. It had a dealer system, and people that invested their savings and passed on from generation to generation dealerships from Benjamin Moore, and counted on the company adhering to a dealer system, even though you could always get a huge jump in volume, particularly in the first year, if you went with the big boxes.
So we were always approached by the big boxes, and they said, you know, “Let us take Benjamin Moore into our stores,” whether it be Home Depot or whomever. And we would’ve gotten a big jump in volume when that happened and they would’ve loved us — to have us — as a brand with that kind of identity in their stores, but it would’ve represented a total change in the distribution arrangement.
I don’t think it would’ve worked out as well over time, and I know it would have been essentially — particularly after my pledge, which the other — which the management pledged too, they would’ve been double-crossing a network of dealers that trusted us, and trusted us when we bought it to continue with the policy.
A dealer policy will work with a first-class brand like Benjamin Moore. It will never get the kind of market share as will take a Behr, which is distributed through Home Depot.
We were actually offered Behr at one time. Charlie, do you remember that one?
CHARLIE MUNGER: Yes, I do.
WARREN BUFFETT: Yeah, yeah. But the company was actually investigating, and went on its way to implementing, some moves that would’ve, in effect, gutted, or we felt would drastically hurt the dealers and violate the pledge that I’d made to them back when we bought it.
So we did have a change there. And we will — we will not follow the Sherwin-Williams path, which is a very — I mean, it’s a very effective business strategy. I’m not knocking that at all, but that is not our strategy. Our strategy will be a dealer strategy, focused on the high end of the market.
CHARLIE MUNGER: Besides, it’s worked very well.
WARREN BUFFETT: Oh, yeah, it’s worked well, and it’ll continue to work well.
It doesn’t mean that Sherwin-Williams won’t do extremely well. I think they will. It doesn’t mean that Behr won’t do well. I think they will.
But we are in a different segment and it’s up to us to protect and really foster the dealer distribution network, and I think we can have something, and do have something, very special with those dealers and with the position that Benjamin Moore has.
But it will not lead to far higher market shares or anything. I think it will lead — and it has — to very decent profitability. Benjamin Moore is a good business, and I think it will continue to be a good business.
Charlie?
CHARLIE MUNGER: Well, I agree totally. I always wish we could buy five more like it tomorrow.
WARREN BUFFETT: Yeah, exactly.
15. Stock strategy
WARREN BUFFETT: OK. Station 5.
AUDIENCE MEMBER: Derek Foster, Ottawa, Canada.
First of all, thank you, Warren, for sharing all your information. You’ve changed my life. I took finance in university, couldn’t understand Greek formulas, but now I can invest reasonably well.
My question to you is, in the past you’ve said for an investor, you should simply — for 99 percent of investors — you should simply stick money in an index fund and let it go and don’t worry about it. Those 1 percent of investors, choose your best five stocks and put a substantial amount of money in it.
I’m just wondering, how about a strategy of, perhaps, buying 20 of the best stocks in America, you know, Procter & Gamble, Coca-Cola, Johnson & Johnson, whatever, the companies that have been around for centuries — or a century or decades or whatever — and just leaving it at that.
Do you think that that would outperform an index fund over the long term? And I want Charlie’s opinion as well.
WARREN BUFFETT: Well, I don’t know whether you’re saying the 20 largest companies or the 20 best. You might get different thoughts from different people on what they are.
But I think you would — probably the 20 you would pick would virtually match the results of an index fund. Who knows exactly which ones would be the best?
But the real distinction — and Graham made this in his book, basically — is between the person who is going to spend an appreciable amount of time becoming something of an expert on businesses, because that’s what stocks are, or the person who is going to be busy with another profession, wants to own equities, and actually will actually do very well in equities. But the real problem they have is that they may tend to get excited about stocks at the wrong time.
You know, they, really, the idea of buying an index fund over time is not to buy stocks at the right time or the right stocks. It’s to avoid buying them at the wrong time, the wrong stocks.
So equities will do well over time, and you just have to avoid getting — you know, getting excited when other people are excited, or getting excited about certain industries when other people are, trying to behave like a professional when you aren’t spending the time and bringing what’s needed to the game to be a professional.
And if you’re an amateur investor, there’s nothing wrong with being an amateur investor, and you just simply — you’ve got a very logical, profitable course of action available to you, and that is simply to buy into American business in a broadly diversified way and put your money in over time.
So I would say your group of 20 will probably match an index fund, and you’ll probably do well in that, and you will do well in an index fund.
Charlie?
CHARLIE MUNGER: Well, I have nothing to add. I do think it’s — that knowing the edge of your own competency is very important. If you think you know a lot more than you do, well, you’re really asking for a lot of trouble.
WARREN BUFFETT: Yeah. And that’s true outside of investments, too.
CHARLIE MUNGER: Yes. Works particularly well in matrimony. (Laughter)
WARREN BUFFETT: Do you want to give any other advice on that subject?
CHARLIE MUNGER: No.
WARREN BUFFETT: He gave it in the movie. I saw people taking notes.
16. Are Buffett’s stock donations hurting Berkshire’s price?
WARREN BUFFETT: OK. Becky?
BECKY QUICK: This question comes from James Brodbelt Harris of Columbus, Ohio.
He says that your enormously generous multibillion charitable gifts of Berkshire Hathaway stock over the past decade have, and will continue to be, sources of salable assets for the charities linked to the Buffett, Gates, and Munger families.
Could annual sales of billions of dollars’ worth of donated stock by these charitable foundations be a reason why shares have traded under 120 percent of book value, and will announced share repurchase plans fully address this selling by the charitable funds in the coming decade?
WARREN BUFFETT: Yeah. I give away 4 3/4 percent of my stock, we’ll say, every year, and let’s say that’s $2 billion worth of stock, roughly. That’s 1 percent — a little less than 1 percent — of the market value of Berkshire.
Many companies in the New York Stock Exchange trade over 100 percent a year. A 1 percent sale annually of the outstanding capitalization is absolutely peanuts, and you can even argue, in some cases, that it can aid, in terms of market price, because the availability of stocks sometimes determines whether people get interested in buying.
But a supply of 1 percent annually is not going to change the level at which a stock trades. I mean, it just it’s insignificant compared to the volume.
Berkshire — I think Berkshire’s volume, A and B combined, is — probably averages, what, 4 or $500 million a day, so 2 billion spent over a year is not going to affect things.
And you can argue that, you know, everybody else has a right to sell their stock or give it to a charity. I don’t think I should be totally tied up, in terms of being able to give the stock away.
Charlie?
CHARLIE MUNGER: Well, there’s nothing so insignificant as an extra $2 billion to an old man. (Laughter)
WARREN BUFFETT: I’ve never given away a penny that in any way changed my life. Have you, Charlie?
CHARLIE MUNGER: No, of course not.
WARREN BUFFETT: We never even thought of it. (Laughs)
CHARLIE MUNGER: It would be unthinkable.
WARREN BUFFETT: It’s — it has a lot more utility in the hands of other people than it does in my safe deposit box.
17. Most of our opportunities will be in the U.S.
WARREN BUFFETT: OK. Cliff? (Applause)
CLIFF GALLANT: Looking over your first quarter results in the 10-Q, I was wondering — and this might apply more to the noninsurance businesses — what are you seeing in terms of reading the tea leaves for the U.S. economy right now?
Are you starting to see lift? And I’m curious if you have any — if you feel any — need to start to expand Berkshire internationally outside of the U.S.?
WARREN BUFFETT: Well, we’re willing to go, you know, anyplace where we think we understand what things are — in a reasonable way— what things are going to look like in five or 10 years, and where we get our money’s worth, and good management, and all of the things that we emphasize.
But — so we don’t — we’ve never foreclosed anything, but we’re going to find most of our opportunities in the United States. It’s just the nature of things that this is a huge, huge market for businesses, and we’re better known here.
But, you know, most of our deals will take place here, but we find things outside the United States, particularly in terms of bolt-on acquisitions.
In terms of current business, ever since the fall of 2009, coming on four years, we’ve seen a gradual improvement. And sometimes people have gotten encouraged to think it was speeding up quite a bit, and then they get feeling that — they start talking about a double-dip, which I’ve never believed in and hasn’t happened.
What we see overall is just a slow progress in the American economy. You saw those figures on carloadings for the first 17 weeks. And, you know, we were up 3-and-a-fraction percent, but the other railroads were up 4/10 of a percent, so the industry as a whole might be up 1 percent or thereabouts, a little over 1 percent.
This economy is not — for the last four years — it’s not come roaring back in any way, shape, or form.
It’s never faltered, and I wouldn’t be surprised if it keeps going this way.
Now, finally, the overhang in housing ended — it ended about a year ago — but — so we’re starting to get — we’re seeing some recovery in home prices, which has a big psychological effect, and we’re seeing some improvement in construction.
But we don’t want to start overbuilding again. We really want to have housing starts that more or less equal household formation. And I think we’re seeing that.
So if you ask me where we’re going to be when we meet here next year, you know, I think we will have moved forward.
But I don’t think it will be in any surge of any sort, but I don’t think we’ll stall, either.
Charlie?
CHARLIE MUNGER: Well, it’s not a field where —
WARREN BUFFETT: Yeah.
CHARLIE MUNGER: — I’ve been good.
WARREN BUFFETT: We do know what’s going on now, though. I mean —
CHARLIE MUNGER: Yeah, we know what’s going on now.
WARREN BUFFETT: And I guess that ends it? (Laughs)
CHARLIE MUNGER: Can’t make a lot of money knowing what’s going on now. (Laughter)
WARREN BUFFETT: And you can’t make a lot of money thinking you know what’s going to go on tomorrow if you don’t, either.
We will — we’ll just keep — we keep playing the game. I mean —
CHARLIE MUNGER: Yeah, we keep playing the game.
WARREN BUFFETT: And if we hear about something tomorrow that we can spend 15 or $20 billion on and we feel we like the business, United States or otherwise, we’ll move in an instant, and if we don’t, we won’t do anything.
And we just never know when opportunity is going to come along, but it does come along from time to time. And sometimes in financial markets, it comes in a huge way. I mean, that will happen from time to time.
We may not see very many more, but most of the people in this room will see four or five times in their — during their lifetimes — they will see incredible opportunities offered in — probably in equity markets — but maybe in bond markets as well.
People — things will happen, and then, you know, you have to be able to act, and then you have — and that means both in terms of having the ability and also having the mental fortitude to jump in when most people are jumping out. OK. Station 6. Charlie, you want to —
CHARLIE MUNGER: No.
18. How should a young money manager attract investors?
WARREN BUFFETT: OK. Station 6.
AUDIENCE MEMBER: Hi. Brandon from Los Angeles.
I’m in my 20s and I’m starting a partnership. What advice do you have about getting people to put in money before I have a track record as a solo investor? (Laughter)
WARREN BUFFETT: Well, you haven’t sold me. (Laughter)
No, I think people should be quite cautious about investing money with other people, even when they have a track record, incidentally. There are a lot of track records that don’t mean much.
But overall, I would advise any young person that wants to manage money, and wants to attract money later on, to start developing an audited track record as early as they can.
I mean, it was far from the sole reason, far from the sole reason, that we hired Todd and Ted, but we certainly looked at their record, and we looked at a record that we both believed and could understand, because we see a lot of records that we don’t really think mean much.
I mean, if you get — you know, if you have a coin flipping contest, as I wrote, you know, some years ago, and you get 310 million orangutans out there and they all flip coins and they flip them 10 times, you know, you will — instead of having 300 million left, you’ll have 300,000, roughly, left that’ll flip ten times in a row successfully.
And those orangutans will probably go around trying to attract a lot of money to back them in future coin flipping contests.
So it’s our job when we hire somebody to manage money to figure out whether they’ve been lucky coin flippers or whether they really know what they’re —
CHARLIE MUNGER: When you had his problem, didn’t you scrape together about $100,000 from a loving family?
WARREN BUFFETT: Yeah. Well, I hope they kept loving me after they gave me the money. That was —
Well, it was very slow, and it should have been very slow. As Charlie has pointed out, some people thought I was running a Ponzi scheme, probably, there.
And other people may not have thought it, but it was to their advantage to sort of scare people because they were selling investments in Omaha.
But you — to attract money, you should deserve money, and you should develop a record over time that — and then you should be able to explain to people why that record is a product of sound thinking rather than simply being in tune with a trend or simply just being lucky.
Charlie? You’re starting today and you’re 25 years old. How do you attract money?
CHARLIE MUNGER: I think most people start with friends and family, or people whose trust they’ve already earned in some other way. So it’s hard to do when you’re young, and that’s why people start so small.
WARREN BUFFETT: And a relatively few will be successful.
CHARLIE MUNGER: That’s right, too.
WARREN BUFFETT: Some of them — a great many will be successful and make — I mean, you know, we have the hedge fund record here. And during that time, the hedge fund managers have probably made a very considerable amount of money.
As I pointed out, Todd and Ted, working under a 2 and 20 arrangement, if they put the money in a hole in the ground, would make $120 million each this year.
So it’s not exactly an arrangement that you don’t want to think about a little bit before you engage in it.
CHARLIE MUNGER: The arithmetic attracts many of the wrong sort of people.
WARREN BUFFETT: Naturally, we thought we were exceptions.
CHARLIE MUNGER: Yes.
19. Is Ajit Jain going to run Berkshire after Buffett?
WARREN BUFFETT: Andrew?
ANDREW ROSS SORKIN: OK. At Berkshire, there is a unique dynamic that exists between your recognition of Ajit’s special skills and Ajit’s special skills.
You comment often about how unique Ajit’s skills are. So just tell us, is Ajit your successor? (Buffett laughs)
And if not, what happens to Ajit’s businesses without Ajit?
WARREN BUFFETT: Well, they won’t be without Ajit for a long time. And he — what — he’s remarkable in many ways, but one of the ways he’s particularly remarkable is that when people start copying something he’s doing and turning what was maybe quite profitable into something that becomes something every Tom, Dick, and Harry is doing, he figures out new ways to do business.
And I notice you started with the ‘A’s when you started on a possible successor with Ajit, and you won’t have any more luck when you get to the ’B’s. (Laughs)
Charlie?
CHARLIE MUNGER: Well, I think the basic answer is that if Ajit ever is not with us —
WARREN BUFFETT: We won’t look as good.
CHARLIE MUNGER: Yeah, we won’t look as good, right.
WARREN BUFFETT: And that’s true of a number of other managers, too. We have an extraordinary group of people, in most cases, who do not need the money that they earn working for us. They may make substantial money. And they are doing a job for you shareholders and for me and Charlie that you can almost say we don’t deserve.
But they are having — I think they’re having — a good time running their businesses. The one thing we do is try and create an atmosphere where they can enjoy running the businesses rather than spend all their time running back and forth to headquarters and doing show-and-tell operations and that sort of thing.
And it’s taken a long time, though, too. I mean, we operated Berkshire for 20 years without Ajit. If he’d come in the office in 1965 instead of 1985, we’d probably own the world. (Laughter)
Kind of fun to think about, isn’t it?
Charlie?
20. Howard Buffett’s role after his father isn’t running Berkshire
WARREN BUFFETT: Doug?
DOUG KASS: Howard, like you, I have two sons that I love. Like you, I have a son in the audience today. This question is not meant to be disrespectful —
WARREN BUFFETT: Sounds like it’s going to be, but go ahead. (Laughter)
DOUG KASS: — but it’s a question I have to ask.
WARREN BUFFETT: OK.
DOUG KASS: Someday your son, Howard, will become Berkshire’s nonexecutive chairman. Berkshire is a very complex business, growing more complex as the years pass. Howard has never run a diversified business, nor is he an expert on enterprise risk management.
Best as we know, he hasn’t made material stock investments, nor has he ever been engaged in taking over a large company.
Away from the accident of birth, how is Howard the most qualified person to take on this role?
WARREN BUFFETT: Well, he’s not taking on the role that you described. He is taking on the role of being nonexecutive chairman in case a mistake is made in terms of who is picked as a CEO.
I don’t — I think the probabilities of a mistake being made are less than 1 in 100, but they’re not 0 in 100. And I’ve seen that mistake made in other businesses.
So it is not his job to run the business, to allocate capital, do anything else. If a mistake is made in picking a CEO, having a nonexecutive chairman who cares enormously about preserving the culture and taking care of the shareholders of Berkshire, not running the business at all, it will be far easier to then make another change.
And that — he is there as a protector of the culture, and he has got an enormous sense of responsibility about that, and he has no illusions about — at all — about running the business.
He would have no interest in running the business. He won’t get paid for running the business. He won’t have to think about running the business.
He’ll only have to think about whether the board and himself — but as a member of the board — but whether the board may need to change the CEO.
And I have seen many times, really many times, over 60-plus years or — well, probably 55 years as a director — times when a mediocre CEO, likable, you know, not dishonest, but not the person who should run it, needs to be changed.
And it’s very, very hard to do when that person is in the chairman’s position. It’s not as — it’s a bit easier now that you have this procedure where the board meets at least once a year without the chairman present.
That’s a very big improvement, in my view, in corporate America. Because it — a board is a social institution, and it is not easy for people to come in, we’ll say, to Chicago or New York or Los Angeles once every three months, have a few committee meetings, and maybe have some doubts about whether they’ve really got the right person running it.
They may have a very nice person running it, but they could do better. But who’s going to make a change?
And that’s the position that the nonexecutive chairman, in this case, Howard, will be in. And I know of nobody that will feel that responsibility more in terms of doing that job as it should be done than my son, Howard, you know.
CHARLIE MUNGER: Yeah. I think the Mungers are much safer — (applause) with Howard there.
You’ve got to remember, the board owns a lot of stock, you know. We’re thinking about the shareholders. We’re not trying to gum it up for the shareholders.
WARREN BUFFETT: Yeah. After my death, whatever it may be in terms of value then, but it would be $50 billion worth of stock, will, over a period of time, go to help people around the world and it makes an enormous difference, you know, whether the company behind that stock is doing well or not.
And both Charlie and I have seen — we’ve seen some — more than one example — of where a CEO who might be a six on a scale of 10, and is perfectly likable and has, perhaps, helped select some of the directors that sit there, and continues to run the business year after year when somebody else could do it a whole lot better.
And it can be hard to make that — very hard — to make that change if that person controls the agenda and, you know, keeps everybody busy when they come into town for a little while.
CHARLIE MUNGER: You can have a CEO that’s nine out of 10 on everything but with deep flaws, too.
WARREN BUFFETT: Yeah.
CHARLIE MUNGER: It helps to have some objective person with a real incentive sitting in the position Howard will be in.
WARREN BUFFETT: The example I’ve used in the past, I mean, that — you know, that blessed are the meek for they shall inherit the earth, but after they inherit the earth, will they stay meek?
Well, that could be the problem, you know, if somebody got named CEO of Berkshire. It could be a position where people might want to throw their weight around in various ways.
You may have noticed that in the annual report, in terms of our newspapers, I said, you know, I am not going to be telling them who to endorse for president. Ten of them endorsed Romney and two endorsed Obama. I voted for Obama, but I’m not going to change that.
But when I write that sort of thing, I’m trying to box in my successor, to some degree, too, and we do not want somebody using Berkshire Hathaway as a power base in the future. We want them to be thinking about the shareholders. It’s that simple.
CHARLIE MUNGER: Sometimes somebody becomes CEO who has the characteristic of a once-famous California CEO, and they used to say about him he’s the only man who could strut sitting down. (Laughter)
21. Near-zero rates “brutal” for bonds
WARREN BUFFETT: OK. Station 7.
AUDIENCE MEMBER: Hi. I’m Brad Johnston from Minneapolis, Minnesota.
And my question is within the context of a very low interest rate environment that may be sustained for some time and the challenge that insurance companies are facing in that environment with respect to managing their capital, as well as managing their risk and uncertainty when they have future liabilities and potentially the need for liquidity.
And maybe you could transcend that down to the individual, as well, who is dealing with a low interest rate environment, trying to manage uncertainty and yet still get some cash return from investments.
I appreciate your concept of selling, you know, some of your shares periodically and being better off to do that rather than take dividends, but many people are dealing with the challenges of cash flow.
WARREN BUFFETT: Yeah.
AUDIENCE MEMBER: And then — and just one final tag-on. If you could at the end, could you explain what Federal Reserve Chairman Ben Bernanke believes he has as a tool in his toolbox called the “term credit facility”?
WARREN BUFFETT: No. The answer is I can’t. Can you, Charlie?
CHARLIE MUNGER: No.
WARREN BUFFETT: The problem faced by people who have stayed in cash, or cash equivalents, or short-term Treasurys, or whatever, I mean, it is brutal.
The loss — if they live off their income, you know — the loss of purchasing power, it’s just staggering when you get into these low interest rates. They are huge victims of a low-interest policy and a dramatically low-interest policy, you know.
Basically, you know, I’ve written — I wrote back in 2008 to own equities. I mean, it was — equities were cheap.
And you were almost certain to get killed, you know, in terms of — for at least a while — we had a promise that the Fed was going to hold rates very low, so it was a great time to own equities.
And I feel sorry for people that have clung to fixed-dollar investments, particularly short-term ones, during a period like this, and I don’t know what I would do if I were in that position.
Imagine having, you know, some sum that seemed like a very large amount of money in the past but, you know, a quarter of a percent on a million dollars is $2,500 a year, and that is not what people anticipated when they were saving over the years.
So I — well, anybody I’ve advised, I’ve always felt that owning businesses certainly made sense — more sense — than fixed dollars, under most circumstances.
Not every time in my life, but probably 90 percent of the time in my life, it’s made more sense than owning fixed-dollar investments. And it’s certainly made dramatic sense a few years ago when equities were marked down to where they were, you know, terrific buys, and where you could see the prospect that fixed-dollar investments were going to pay very little for a considerable period of time.
And I didn’t anticipate that we would see the kind of rates for the extended period that we have already, and I don’t know how long it will go on.
But it’s a real dilemma for people. I get letters — I get a lot of letters — from people that say, you know, “I’ve got $300,000,” and they say, “What should I do?”
So it’s — the fallout from low interest rates has hit millions of people in a very harsh way. And you don’t read much about it and they don’t have much of a voice, but it’s been a good argument for owning productive assets rather than dollars during a period like this.
Charlie?
CHARLIE MUNGER: Well, they had to hurt somebody, and the savers were convenient.
WARREN BUFFETT: What would you do about it?
CHARLIE MUNGER: I would’ve done about what they did.
WARREN BUFFETT: Yeah, so would I.
CHARLIE MUNGER: I would’ve felt bad about it, but I would have — that’s what I would have done.
22. IBM’s competitive moat
WARREN BUFFETT: OK. Station 8. We’re now going to the shareholder base. We’ve gone through the panels, and we’ve got about 45 minutes left and so we’re going to give the shareholders a chance to ask — answer — to ask all the questions — maybe answer them — ask all the questions from this point.
Station 8.
AUDIENCE MEMBER: Hi. Chris Hu (PH) from Tokyo, Japan.
Can you talk a little bit more about the IBM investment? Where do you see the moat for that business? And just in the spirit of full disclosure, I work for Microsoft.
WARREN BUFFETT: Yeah. Was your — what was your — the moat about which business?
AUDIENCE MEMBER: IBM.
WARREN BUFFETT: Oh, IBM. Well, I would say that I do not understand the moat around an IBM as well as I understand the mode around a Coca-Cola. I think I have some understanding of it, but I feel I would have more conviction about the moat around a Coca-Cola, or a Wrigley or a Heinz, for that matter, than an IBM.
But I feel good enough about IBM that we’ve put a considerable amount of money in it. And there’s nothing that precludes both Microsoft, which you mentioned, and IBM being successful. In fact, I hope they both are.
We — I’ve got enough conviction about IBM’s position that we took a very large position.
I like their financial policies. I think the odds are good that their position is maintained in a strong way over time, but I don’t feel the same degree of conviction about that as I do about the BNSF railroad. I mean, you know, it’s very hard for me to think of anything that could go wrong with BNSF. I could think of some things that could go wrong with IBM.
They, incidentally, have a very large pension obligation. Now, they have a large pension fund, too, but you’re talking 75 or $80 billion of assets and liabilities that, you know, is a big — it is a big annuity company on the side.
And you can have — balls can take funny bounces in the annuity field. I would rather they didn’t have that, but that is a fact that I take into consideration when I buy. They show the assets and liabilities of being roughly equal, but the liabilities are a lot more certain than the assets over time.
Charlie?
CHARLIE MUNGER: Yeah. Well, at least the IBM pension plan has the resources of IBM. Suppose you’re a big life insurance company now. All over the world, the life insurance companies have started to suffer the tortures of hell.
In Japan, they agreed to pay 3 percent interest, and, of course, there was no way to earn 3 percent interest once the Japanese policies had been in place a long time.
A whole lot of once revered, secure places look unsecure now.
And around Berkshire, you’ll notice the life operations are — where we have our own policies as distinguished from reinsurance — are pretty small, right?
WARREN BUFFETT: Yeah. We do not like giving options in this world, and people tend to — well, particularly they’ve got a sales force pushing them on, as you have in the life insurance industry. They have tended to give people options that have, in certain cases, cost them huge amounts of money.
It’s — you know, you always want to accept an option; you never want to give an option. But the life business is in just the reverse side of that.
Actually, the mortgage business — I mean, you know, Charlie and I were in the savings and loan business. The idea of giving somebody a 30-year mortgage where they can — if it’s a good deal for you — they can call it off tomorrow, and if it’s a good deal for them, they keep it for 30 years.
Those are terrible instruments. They’re good for you if you’re buying a house, and I recommend that you — I recommend everybody in this room get a 30-year mortgage immediately on a house for all they can.
If it’s a bad deal and rates go to 1 percent, you can refund it. If rates go to 6 or 7 percent, maybe you can buy it back for 70 cents on the dollar or something of the sort.
So the life companies have engaged in that big time — big, big time — in the last few decades, and a lot of them are paying the price, and some of them haven’t even realized exactly quite what the problems are.
They’re kind of like the fellow in the switchblade fight, you know, where the other guy takes a big swipe at him with a switchblade and the fellow says, “You didn’t touch me,” and the other guy says, “Well, just wait until you try and shake your head.” Well, that’s a little bit like where some of the life companies are right now.
Charlie? Anything further, Charlie?
CHARLIE MUNGER: No, that’s gloomy enough.
23. Investing with much smaller amounts of money
WARREN BUFFETT: OK. Station 9. (Laughter)
AUDIENCE MEMBER: Hi. My name is Masato Muso. I’m from Los Angeles, California, and an MBA student at Boston University.
You have mentioned that you are 85 percent Benjamin Graham and 15 percent Phil Fisher, and you have also said that if you only had $1 million today, you could generate 50 percent returns.
Since I’m a young investor, this is my question for the both of you: how was your investment strategy different when you were still accumulating money as opposed to managing billions?
Did you focus on specific industries, small cap, large cap, et cetera? Thank you.
WARREN BUFFETT: Well, managing a million dollars is an entirely different game than running Berkshire Hathaway, or running some 20 or $50 billion fund of money.
And if Charlie and I were running a million dollars now or 100,000 or — we would be looking in some — we’d be looking at some — probably some very small things. We would be looking for small discrepancies in certain situations.
And the opportunities are out there, and periodically, they’re extraordinary.
But that’s something we really don’t think about anymore because our problem is handling 12 or 14 billion, or whatever it might be, coming in every year, and that means we have to be looking for very big deals and forget about what we used to do when we were very young.
Charlie?
CHARLIE MUNGER: Yeah. I’m glad I’m through with that particular problem. (Laughter)
WARREN BUFFETT: He worked pretty hard at it when —
CHARLIE MUNGER: Yes.
WARREN BUFFETT: We both did.
CHARLIE MUNGER: Did we ever.
WARREN BUFFETT: Yeah, yeah. We looked under a lot of rocks, and —
CHARLIE MUNGER: I used to make big returns on my float on my own income taxes. Between the time I got the money and I paid it to the government, I frequently made enough money to pay the tax. It was working for small amounts of money and doing it on most things.
WARREN BUFFETT: He didn’t tell me how to do it, though. (Laughs)
24. Don’t invest in countries or categories
WARREN BUFFETT: OK. Station 10.
AUDIENCE MEMBER: Hi, Warren and Charlie. This is Andy Ling (PH) from Shanghai, China.
Thank you very much for what you have said and what you have done. People around the globe have benefited a lot from your philosophies, so you have fans — even a lot of fans — even in China.
My question is: how did you see investments in emerging markets where Berkshire is spend its investments in places like China? If yes, what kind of industries and companies you are interested in? Thank you.
WARREN BUFFETT: Yeah. We don’t really start out looking to either emerging markets or specific countries or anything of the sort.
We may find things, you know, as we go around, but it isn’t like Charlie and I talk in the morning and we say, you know, it’s a particularly good idea to invest in Brazil or India or China or whatever it may be. We’ve never had a conversation like that, have we, Charlie?
CHARLIE MUNGER: No.
WARREN BUFFETT: It just won’t happen.
We don’t think that’s where our strength is. We know that our strength is not there. And we think, probably, most people’s strength isn’t there either. I mean, it sounds good, but I don’t really think it’s the best way to look at investments.
If you told me that we can only invest —
We’re perfectly willing to do it. We owned a lot of PetroChina at one time. We own some BYD now. We’ve owned securities outside the United States and will continue to.
But if you told us that we could only invest in the United States the rest of our lives, we would not regard that as a huge hardship, would we, Charlie?
CHARLIE MUNGER: Yeah. It’s a great way to sell investment advice, to have a whole lot of different categories, lots of commissions, lots of advice, lots of action.
And a lot of things we just — we don’t feel we’ve got enough of an edge so that we want to play.
WARREN BUFFETT: Yeah. When we hear somebody talking concepts, of any sort, including country-by-country concepts or whatever it might be, we tend to think that they’re probably going to do better at selling than at investing.
It’s just such an easy way — I mean, it’s what people expect to hear when — you know, when somebody comes calling that, you know, today we think you ought to be looking at this or that around the world.
The thing to do is just find a good business at an attractive price and buy it.
CHARLIE MUNGER: Our experts really like Bolivia. And you say, “Well, last year you liked Sri Lanka.” It’s just — we’re not comfortable with that.
WARREN BUFFETT: Yeah. And we usually think it’s a lot of baloney, but —
CHARLIE MUNGER: That’s why we’re not comfortable.
WARREN BUFFETT: Yeah. (Laughter)
25. Washington not solely to blame for housing bubble
WARREN BUFFETT: OK. Station 11.
AUDIENCE MEMBER: Hello, Mr. Buffett, and Mr. Munger. My name is Brandt Hooker from Los Angeles.
I want to thank you both, first of all, for all the years of advice and your financial philanthropy, as well as your education and/or knowledge philanthropy you’ve given to so many investors around the world.
And my question is: the U.S. government was seemingly complicit in enticing the American public to buy a home, and, therefore, a mortgage, at any cost. Do you think our legislators are doing the same thing now, and are we creating a bubble?
WARREN BUFFETT: No. I don’t think we’re remotely near a bubble, in terms of housing, now.
And I certainly think that your statement is accurate but not complete, in terms of what went on before.
I mean, the whole country, almost, every — really kind of went crazy in terms of housing. And the government was a very big part of it because they’re a very big part of the financing of it. And it’s certainly true that plenty of legislators were encouraging Freddie and Fannie to be doing things that they shouldn’t have been doing, not just in retrospect. I mean, if you looked at it at the time, you could come to that conclusion.
But there were an awful lot of people doing the same thing. I mean, it was coming from all sources. And it had that aspect to it, which bubbles do, where year after year for three or four or five years, whatever it might be, that the skeptics looked like idiots and that the people who jumped on the bandwagon were the ones that were refinancing their houses at ever higher prices and people who were speculating on other houses.
So it just looked all so wonderful. And people are really susceptible to that sort of bandwagon effect where they see their neighbors making easy money, everybody’s making easy money but them, and they finally succumb.
It’s just — it’s the nature of things. And it doesn’t mean the people at Freddie or Fannie were necessarily evil — a few of them were — or that legislators, necessarily, were evil, although, again, a few of them probably were. But overwhelmingly, I think most people just get caught up in a grand illusion.
And, you know, it’s happened many times in history, it’ll happen again, and you can use that very much to your profit.
We’re not in that kind of a period now on housing. You’ve got very, very low interest rates, which support, in many cases, the purchase of houses, because it brings down the payments, obviously.
But I personally, about a year ago, I mean, I recommended to people that they buy houses, and I certainly recommend to people that they finance them now.
And most places I would recommend if you find a — if you’re going to live in the community for some time and you find a house that fits your needs, I think it’s probably a very good time to buy it, in part because the financing is so unbelievably attractive.
Charlie?
CHARLIE MUNGER: Well, the main problem was that as things got crazier and crazier, the government could’ve intervened by pulling away the punch bowl before everybody was totally drunk, and instead, the government increased the proof.
And this was not a good idea. But you — it’s hard to get governments in a democracy to be pulling away the punch bowl from voters who want to get drunk.
WARREN BUFFETT: Well, it’s almost impossible.
CHARLIE MUNGER: Yeah.
WARREN BUFFETT: Yeah. I mean, it isn’t —
CHARLIE MUNGER: So you’re complaining a little bit about what’s sort of inevitable in life. Not too good an idea.
WARREN BUFFETT: Yeah. You’ll see it again, not necessarily in housing, but you will see it.
And humans will continue to make the same mistakes that they have made in the past.
I mean, they get fearful when other people are fearful. I mean, that’s — you saw it in those money market funds when 175 billion, you know, flowed out in three days. I mean, everybody gets — when people get scared, you know, they — it’s very, very pervasive.
I’ve often thought that, you know, if I owned a bank in a two-bank town, you know, I’d — if I were inclined to — I might hire a whole bunch of Hollywood extras to form a line in front of the other guy’s bank. (Laughter)
The hell of it is that they — you know, as soon as they got through forming a line there, they’d start forming a line at my bank because they — people really get — they get fearful en masse.
Confidence comes back sort of one at a time, but when they get greedy, they get greedy en masse, too.
I mean, it just — it’s just the way the humans are constructed. That’s where Charlie and I have an edge. We don’t have an edge, particularly, in many other ways.
But we are able, I think, perhaps better than most, to not really get caught up with what other people are doing. And, you know, I don’t know whether we learned that over time or what.
But when we see falling prices, you know, we think it’s an opportunity to buy, and it doesn’t bother us.
Now, we don’t own things on margin or, you know, we don’t get ourselves in a position where somebody else can pull the rug out from under us. That’s enormously important in life. You never want to, you know, get out on a limb.
And, of course, leverage gets very tempting when things are going up. And leverage was what was introduced into housing in a huge, huge way. I mean, people just felt that you were an idiot if you didn’t keep borrowing more on your house, and using that to buy more houses, or using it to live on, or whatever, and then finally the roof fell in.
Charlie?
26. Ready to invest in Europe despite its debt problems
WARREN BUFFETT: OK. Station 1.
AUDIENCE MEMBER: Hi, Warren. Hi, Charlie. My name is George Islets (PH) from Cologne.
Do you see investment opportunities in the eurozone? For example, extending your stake in Munich Re?
Do you trust in the policy of the ECB to bring the things together? Thank you.
WARREN BUFFETT: Yeah. Well, we’re perfectly willing to look at business opportunity in the eurozone, and we bought a couple of bolt-on acquisitions, one for a couple hundred million in the farm equipment area. And we’ll be happy if we find a business in any one of the 17 countries tied to the euro.
There might be a few of them we may be a little less inclined than others. (Laughs)
But — you know, it may create opportunities for us to buy businesses. We’d be happy to. Europe is not going to go away. But the European monetary union was — you know, had a major flaw, and they’re grappling with a way to correct that flaw.
And with 17 political bodies and a lot of diverse cultures, it’s really tough for them to do so.
They’ll do it in time, in my view. But essentially they synchronized a currency without synchronizing much else.
And nature finds the fatal flaw always, and so does economics, and they found it fairly quickly, in terms of the euro. And the structure that was put in place will not work, and they’ll have to find something that does work.
And they will, eventually, but they may go through a fair amount of pain in the process.
Charlie?
CHARLIE MUNGER: Yeah. Structured as Europe was structured, letting in Greece into the European Union was a lot like using rat poison as whipping cream. (Laughter)
It just — it was an exceptionally stupid idea. (Laughter)
It’s not a responsible capitalistic country, a place where people don’t pay taxes and so on and so — it just — and —
WARREN BUFFETT: I’ve tried for years to get him to use ‘Country A’ and ‘Country B,’ but he — (Laughter)
CHARLIE MUNGER: — and committed fairly extreme fraud in the course of getting into the union. They lied about their debt.
And so Europe made terrible mistakes. They have politicians, too. (Laughter and applause)
WARREN BUFFETT: You think it’ll be behind them in ten years?
CHARLIE MUNGER: I think Europe will muddle through.
WARREN BUFFETT: Sure.
CHARLIE MUNGER: Think what Europe has already muddled through.
WARREN BUFFETT: But we would be delighted, even with that dire forecast, not overly — we would be delighted, tomorrow, to buy a big business in Europe that we liked, and we’d pay cash for it.
CHARLIE MUNGER: I hope you’ll call me if it’s in Greece. (Laughter)
WARREN BUFFETT: I make these small suggestions, but you can see it doesn’t help much. (Laughs)
27. Social media will help some Berkshire businesses
WARREN BUFFETT: OK. Station 2.
AUDIENCE MEMBER: Hi. I’m David Yarus (PH) from Miami Beach, Florida.
On behalf of the internet, welcome to Twitter.
And my question is: how has social media impacted your business and any Berkshire companies, and what impact do you see it having on the world in the short and long term?
WARREN BUFFETT: Probably half the people or more in this audience could answer that question better than I can.
It has — certainly in a place like GEICO, you know, we are — it makes a difference, and over time will make a huge difference in marketing, just as the internet made a change.
I mean, GEICO was founded in 1936 and it had a great business idea of going direct, but it did it entirely by mail, initially, and it worked very well.
And then it progressed to — as the world changed, it, you know, went to TV advertising and phone numbers and that sort of thing, and then it went to the internet, and now it goes on to social media.
So, you know, we have to listen to our customers in all our businesses. Some of them it’s much more dramatic than others.
And I’ve been amazed, you know, at how fast the world has changed. I thought the internet, for example, in terms of GEICO, would affect younger people very quickly, in terms of their buying habits.
But the truth that it spread across the entire age range very, very quickly, a huge change. And you have to respond to that. And I am not the best person, by miles, to do that, but we have people that are very good at it at our businesses, and they’re thinking about it plenty, and they’ll continue to think about it.
But it would be a terrible mistake to put me in charge of social media at Berkshire Hathaway. (Laughter)
And Charlie would not be a particularly good choice, either. (Laughter)
Charlie, do you want to defend yourself, or —
CHARLIE MUNGER: Well, I don’t understand it very well. For very good reason, I avoid it like the plague.
And I hate the idea of the teenagers in my own family immortalizing for all time the three dumbest things they said when they were 13. (Laughter)
WARREN BUFFETT: We would have been in big trouble, Charlie. (Laughs)
CHARLIE MUNGER: We would have been in big trouble, both of us, if that were the system.
And so I think there’s a time when your ignorance and folly ought to be hidden. (Laughter and applause)
WARREN BUFFETT: Yeah.
CHARLIE MUNGER: I also think that when you multitask like crazy, like the young people do, none of the tasks is likely to be done well. (Applause)
WARREN BUFFETT: Is there anyone we’ve forgotten to offend? (Laughter)
28. Frauds, crooks, and accounting
WARREN BUFFETT: OK. Station 3.
AUDIENCE MEMBER: Hello. My name is Stuart Kaye (PH) and I work in Stamford, Connecticut.
Earlier in the meeting, you said when reading over financial statements, you identified companies you were virtually certain were frauds.
What was it in those financial statements that you saw that made you be so certain they were frauds?
WARREN BUFFETT: Well, it varies just enormously over the years, but there are — we can’t identify 100 percent of the frauds, or 90 percent, or 80 percent, but there are certain ones that jump out to you, just — people give themselves away a lot, too.
I mean, in poker they talk about tells. And Charlie and I have bought a lot of businesses, and it’s very important when we buy those businesses that we assess the individuals that we’re buying from with some degree of accuracy.
Because, you know, they hand us the stock certificate and we hand them a lot of money, and then we count on them to run the business with as much enthusiasm after they have the money as they did before.
And so we are assessing people. And we don’t think we can assess everyone accurately. We just have to be right about the ones where we make an affirmative decision.
And those decisions have not always been perfect, but they’ve been pretty good. And I would say they’ve probably gotten a little bit better, even, as the years have passed.
Similarly, in looking at financial statements — for example, in the insurance field, we’ve seen some frauds, and they’re — you can see things being done with loss reserves occasionally. We saw it back in — I won’t name any names. Unlike Charlie, I don’t — we’ll call them Company As and Bs instead of naming names.
But you would see companies that, when they were offering stock to the public, you know, the year or two before that, the reserves would be down very suspiciously, and — you know, then — or even when they were selling them to other insurance companies, if they were buying in stock they might be building the reserves.
But there’s a million different ways. And I don’t claim I know all the ways, obviously, but I have seen enough situations over the years, and I’ve seen how promoters act. And you can spot certain people who you know are, one way or another, playing games with the numbers. They give themselves away.
But I can’t give you a checklist of 40 items or something of the sort that you look for in the balance sheet or the income account or the footnotes.
Charlie, can you help?
CHARLIE MUNGER: Sometimes it’s pretty obvious. I once was introduced by Warren, of all people, by accident, to a man who wanted to sell us a fire insurance company. One of the first things he said, with a thick accent, from Eastern Europe, I think —
WARREN BUFFETT: Don’t name countries. (Laughter)
CHARLIE MUNGER: And I don’t remember the country.
WARREN BUFFETT: Good. (Laughter)
CHARLIE MUNGER: But what he told me was — he says, “It’s like taking candy from babies,” he said.
“We only write fire insurance on concrete structures that are underwater.” And I figured out instantly that it was probably fraudulent.
WARREN BUFFETT: The guy’s a crook.
CHARLIE MUNGER: I’m a very acute man.
WARREN BUFFETT: Yeah, the guy’s a crook.
Well, you actually — you had some experience — you know, he was a lawyer in the movie industry. (Laughs)
CHARLIE MUNGER: Oh, my God.
WARREN BUFFETT: Yeah. The — when you get into accounting for — well, movies are a good thing, in terms of how fast you write off properties, and anything where you’ve got construction in progress or progress payment-type things — there’s so many ways you can cheat in accounting.
And financial institutions are particularly, probably, prone to it. And there’s been plenty of it in insurance.
CHARLIE MUNGER: A lot of it, they’re not being deliberately fraudulent, because they’re deluded. In other words, they believe what they’re saying.
WARREN BUFFETT: Yeah. People like to hire them as salesmen. (Laughter)
If you’ve got doubts, forget it. There’s probably some reason you —
It’s interesting. The accounting — they worked harder and harder and harder at coming up with disclosures in accounting. And I’m not sure I find present financial statements more useful or, in some cases, as useful as I found them 30 or 40 years ago. (Scattered applause)
Charlie?
CHARLIE MUNGER: Well, I think the financial statements of big banks are way harder to understand now than they used to be. They just do so many different things, and they’ve got so many footnotes, and there’s so much gobbledygook, that it doesn’t — they’re not my grandfather’s banks.
WARREN BUFFETT: Well, we couldn’t understand them when we owned them.
CHARLIE MUNGER: Yeah.
WARREN BUFFETT: I mean, we bought a company that — Gen Re — where they had 23,000 derivative contracts. And Charlie and I could’ve spent 24 hours a day, and had the help of 10 or 20 math Ph.Ds. and we still wouldn’t have known what was going on.
It cost us about $400 million to find out, but — and that was in a benign market. But nobody can.
CHARLIE MUNGER: And the accountants had certified the balance sheet.
WARREN BUFFETT: Sure.
CHARLIE MUNGER: It’s a new kind of asset I invented a name for. I said, “Good until reached for.” (Laughter)
WARREN BUFFETT: Yeah. Well, and you would — you would actually — the same auditing firm would be auditing two different companies that are on the opposite side of a derivative transaction and attesting to different values to the same contract.
And Charlie found one mistake at Salomon on a derivative contract. What was it, 20 million?
CHARLIE MUNGER: No. It was a big contract, and both sides reported a large profit, blessed by their accountants, on the same contract —
WARREN BUFFETT: Kind of like us and Swiss Re.
CHARLIE MUNGER: — just for breaking it.
Once people get in a competitive frenzy, things just go out of control.
WARREN BUFFETT: I became the interim chairman of — interim CEO — of Salomon in 1991, and, fortunately, I testified to both the House and Senate committee before I found this out.
And, generally speaking, incidentally, Salomon wanted to have conservative accounting. I think that would be a fair statement. And in many cases did.
But they did come in to me one day and they said, “Warren, you probably should know that we have this item” — and I think it was around 180 million or something like that — with a capital base of 4 billion, maybe — but 180 million.
And they said, this is a plug number, and we’ve been plugging it ever since Phibro merged with Salomon in 19 — I guess, ’81.
For ten years, this number moved around every day. And as I remember, Phibro or some — one of them was on a trade date system, and that was on a settlement date system.
And in ten years, with Arthur Andersen as their accountant, paying a lot of money in auditing fees, they just never figured out how the hell to get the thing to balance, so they just stuck a number in every day.
And they literally plugged it for ten years, and I couldn’t figure out how to unplug it myself. I mean, it was — you almost had to start over. Didn’t they do that one time out there?
CHARLIE MUNGER: We did that, Warren.
WARREN BUFFETT: Right. (Laughs)
CHARLIE MUNGER: We had a discrepancy when we changed accounting systems in our savings and loan, and none of the accountants could fix it. So we just let it run out.
WARREN BUFFETT: Yeah, we let the account —
CHARLIE MUNGER: We just let the account run out, and then —
WARREN BUFFETT: Figured we’d start over again.
CHARLIE MUNGER: We started over, right.
WARREN BUFFETT: Accounting is not quite the science that people might want you to —
CHARLIE MUNGER: In accounting, you can do things like they do in Italy when they have trouble with the mail. You know, it piles up and irritates the postal employees. They just throw away a few carloads — (laughter) — everything flows smoothly thereafter.
WARREN BUFFETT: You’re naming names again, folks. (Laughs)
That happened in some unnamed international country. (Laughter)
CHARLIE MUNGER: Yeah, Italy. (Laughter)
29. Would Berkshire invest in sub-Saharan Africa?
WARREN BUFFETT: OK. Section 4.
AUDIENCE MEMBER: Good afternoon. My name is Jerry Lucas (PH) from Newark, Delaware.
You answered the question earlier about emerging markets. I just have a similar question.
If you found the business that attracted you in sub-Saharan Africa, outside of South Africa, are the conditions right today to make that investment?
WARREN BUFFETT: Well, I might not know enough to do it myself, but I think — and I wouldn’t rule — if it was attractive enough and I thought I understood the nature of the business, I would probably get some advice from some other people. And I might not end up doing it, but I wouldn’t totally preclude it.
CHARLIE MUNGER: I saw that done. The University of Michigan hired an investment manager in London who specialized in sub-Saharan Africa. And I thought, “My God, how are they doing this?”
What they did is the little banks would trade in the pink sheets in Africa, and the first thing people would want was not to have the money under their pillow, and they just bought all the little banks in Africa, and they made a lot of money.
So it is possible, if you know what you’re doing, to go into very unlikely places. I would say we’re not very good at it.
WARREN BUFFETT: No, that isn’t our specialty, but it can be done. And if we were poor enough, we might even be thinking about doing it, right, Charlie?
CHARLIE MUNGER: I don’t think so.
WARREN BUFFETT: OK. (Laughter)
Next year we’ll prepare for this. (Laughter)
30. Read over your will with your adult children
WARREN BUFFETT: OK. Station 5.
AUDIENCE MEMBER: Hello. I’m Marvin Blum from Fort Worth, Texas, the home to four of your companies.
WARREN BUFFETT: Absolutely. We love Fort Worth.
AUDIENCE MEMBER: Thank you. We love you, too, and your presence in our community.
I’m an estate planning lawyer, and it’s interesting as we wrap up today to ponder that the Baby Boomer generation is about to pass along the greatest transfer of wealth in history.
I can design plans that eliminate estate tax and pass down great amounts of wealth to the next generation, but many of my clients come to me and say they want a plan like Warren Buffett’s, leaving their kids enough so they can do anything, but not so much that they can do nothing.
Now they ask me, and I’m asking you, how much is that, and how do you keep from ruining your kids?
WARREN BUFFETT: Yeah. Well.
(Applause)
I think more kids are ruined by the behavior of their parents than by the amount of the inheritance. (Applause)
Your children are learning about the world through you, and more through your actions than through your words, you know, from the moment they’re born. You’re their natural teacher, and, you know, it’s a very important and serious job.
And I don’t think — I don’t actually think — that the amount of money that a rich person leaves to their children is the determining factor, at all, in terms of how those children turn out. But I think that the atmosphere, and what they see about them, and how their parents behave, is enormously important.
I would say this: I’ve loosened up a little bit as I go along.
Every time I rewrite my will, my kids are happy because they know I’m not reducing the amount, anyway. (Laughter)
And I do something else that — I find that — which I think is an obvious thing, but it’s amazing to me how many don’t do it.
I think that your children are going to read the will someday — that’s assuming you’re a wealthy person — your children are going the read the will someday.
It’s crazy to have them read it after you’re dead, for the first time. I mean, you’re not in a position to answer questions then unless the Ouija board really works or something of the sort.
So if they’re going to have questions about how to carry out your wishes, or why you did this or that, you know, why leave them endlessly wondering after you die?
So in my own case, I always have my children — I rewrite a will every five or six years or something like that — and I have them read it.
They’re the executors under it. They should understand how to carry out their obligations that are embodied in the will, and they should — also, if they feel there’s anything unfair about it, they should express themselves before I sign that will, and we should talk it over, and we should figure out whether they’re right or I’m right, or someplace in between.
So I do think it’s very important in wealthy families, once the kids are of a certain age. I mean, I don’t advise doing this with your 14-year-old or something, but when they get — you know, certainly by the time they’re in the mid-30s or thereabouts — I think they should be participants in the will.
And I do think that if you get to be very wealthy that the idea of trying to pass on, create a dynasty of sorts, it just sort of runs against the grain, as far as I’m concerned.
And the money has far more utility — you know, the last hundreds of millions or billions have far more utility to society than they would have to make — create a situation — where your kids don’t have to do anything in life except call a trust officer once a year and tell them how much money they want.
Charlie?
CHARLIE MUNGER: I don’t think I want to go into this one.
WARREN BUFFETT: OK.
CHARLIE MUNGER: And I’m absolutely sure you don’t want to discuss your will with your children if you’re going to treat them unequally.
WARREN BUFFETT: No.
CHARLIE MUNGER: That is poison.
WARREN BUFFETT: But there — one of the problems you have — I mean, and what you want to discuss just for that very situation is there may be circumstances where one child will have much more of an interest in one type of asset than others, or something of the sort.
And you want to make sure that your definition of equality, in terms of handling different kinds of assets, meshes, or at least is understood, by the children so that they don’t think the fact that you may gave one a farm and another a house or something of the sort resulted in inequality when you thought it was equality.
Charlie, you got anything?
CHARLIE MUNGER: No. I’m —
WARREN BUFFETT: He’s staying away from this one.
31. No question from station 6 — Buffett’s happy
WARREN BUFFETT: OK. Station 6.
AUDIENCE MEMBER: No question.
WARREN BUFFETT: No questions. I like station six. (Laughter)
32. Don’t hold your breath until …
WARREN BUFFETT: Station 7.
AUDIENCE MEMBER: Mr. Buffett, Mr. Munger, thanks for everything that you do for us, including advice that you give us, and also for — as an individual investor — for the things that you’ve done for me.
I have a question. You’ve long been against stock splits, but as you think about the Berkshire A share and one day can — if you don’t split it — it can get to a million dollars, is the board thinking about how to deal with that, in terms of getting new stock owners, the ownership structure, and so on?
WARREN BUFFETT: Well, I — we actually — I think we’ve got a pretty good arrangement now.
It evolved, originally, through some people that were going to try and make a lot of money off of our shareholders by creating their own split shares, so we created the B shares.
And then when the BNSF acquisition came along, we wanted to be sure that people that wanted to have a stock-free exchange, or that wanted to get shares, would not prohibit it simply because they had a small amount of BNSF, and, therefore, our B shares were too expensive.
So I think now with one stock, you know, in the $100 range, people can split the — people that own the A stock can split their stock anytime they wish.
And we’ve always pledged that there won’t ever be this situation, but if there was some corporate transaction or anything like that, we will — the A and B will get treated identically.
And so I really see no reason to change the present situation.
Charlie?
CHARLIE MUNGER: I would not hold your breath until we change. (Laughter)
2013年股东大会
上午场
1. 欢迎致辞
沃伦·巴菲特:早上好。
我有点累坏了。(笑)
我们要开始了——首先,我真的要感谢布拉德·安德伍德。他每年都把这部片子做得非常出色。(掌声)
安迪·海沃德和艾米负责制作动画短片。他们也制作了《秘密百万富翁俱乐部》,今年大受欢迎,我也要为他们在这方面所做的贡献表示感谢。(掌声)
最后,是凯莉·索瓦,她把这整场活动都张罗起来了,她现在怀孕四个月。我记得她昨天才拿到MBA学位——而且,她还是这一切的总指挥。让我们为凯莉热烈鼓掌。(掌声)
我们先讲几个数字,看几张幻灯片。我会介绍一下董事们,再宣布一两件事,然后我们就开始提问环节。
2. 第一季度盈利
沃伦·巴菲特:现在,请放第一张幻灯片,这是昨天公布的收益情况。你们可以看到,这是很不错的一个季度。
实际情况没有看上去那么好,我等一下会解释。但我们所有的业务其实都表现得非常好。
你们应该关注营业利润。查理已经先我一步吃上花生脆糖和乳脂软糖了,我待会儿再补上。
这是很好的一个季度——保险业务这个季度比较平静,但我们其他的业务,尤其是我们的几家大企业,表现相当不错。我不记得我们是否曾有过超过30亿——差不多80亿的营业利润。但不管怎样,这个成绩相当令人满意。
现在,请放第二张幻灯片。保险业务的收益受到了一点助力。即便没有这些因素,成绩也依然出色,但确实因为美元走强而有所受益,因为这降低了我们以外币计价的未决负债的价值。
所以,如果我们未来要支付的损失是以英镑或欧元计价,而美元对这些货币升值,我们就能从中获得一点小小的好处。
这也会在其他方面伤害我们。我们经营着太多不同类型的业务,还通过可口可乐这样的公司在全球各地拥有其他收益,所以我其实一直搞不清楚美元升值或贬值到底是帮了我们还是害了我们。
所以我从来没弄明白过这个问题。所以我们干脆顺其自然。不过我们确实想向大家解释一下保险方面的收益情况。
接着还有一项挺有意思的项目。我们和瑞士再保险就一份人寿再保险合同存在分歧,这个分歧大概持续了一年多,在第一季度得到了解决。
你们可以看到,解决这一分歧让我们税前获得了2.55亿美元的收益,但有意思的是,瑞士再保险方面也从解决这一分歧中获得了1亿美元的收益。(笑)
所以,我们正在考虑跟瑞士再保险商量,看能不能每个季度都吵一架(笑),双方在和解之后都能报出更高的收益。
会计手法真是了不起。(笑)
第一季度真正的一个亮点,是我在年报中注意到的——GEICO成交率和续保率的提升。这两项因素极为重要。
如果放一下那张显示GEICO汽车保单增长情况的图表,你们会看到,我在2012年提到的那种势头,不仅在2013年延续了下来,而且趋势变得更强了。
保单的增长有很大的季节性因素。但你们可以看到,逐月来看,我们的增长——保单数量比2012年有了非常明显的改善。
而且,这同样是因为我们的成交率提高了——也就是那些向我们询价然后最终购买保单的人的比例——今年有了非常显著的提升,与此同时续保率也有所提高,也就是那些续保的客户比例,这真是纯金一般的价值。
一份保单对我们来说在数学意义上的价值至少是1500美元,所以如果我们一年新增一百万份保单——我希望我们今年能做到——那就是十五亿美元的价值被内嵌进了我们的内在价值里,虽然这在利润表或资产负债表上完全体现不出来,但确实提高了GEICO相对于我们账面所记录价值的实际价值。
我忍不住要顺带做一下推销,因为这个成交率——就像我说的,已经处于一个了不起的水平——意味着当人们访问我们的网站或者打电话给我们询价时,他们会发现能省下不少钱。
我是说,人们喜欢我们那只小壁虎,但他们买保单是因为我们能帮他们省钱。
恰好,就在这附近的礼堂,展览大厅里,我们有很多非常友善的工作人员,也能帮你们省钱。
所以我建议大家——查理讲话的时候你们随时可以出去(笑)——去问个报价,你们当中很高比例的人这样做都能省下钱。
你知道,这正符合伯克希尔的精神,随时随地能省钱就省钱。所以我希望大家去了解一下,我们也希望今年能创下保单销量的新纪录。
最后,我们的铁路业务今年表现非常好。如果你们有机会看过第一季度报告,就会看到那份收益情况。
我们展示了一些数据,显示我们在头17周的车皮装载量增长了3.8%,而美国其他四家主要的一级铁路公司的增长只有0.4%。
这是一笔相当可观的钱——而且我们这里还没算上在美国运营的加拿大铁路公司,加拿大国家铁路和加拿大太平洋铁路,它们的数字都要往下拉一些。但——但这代表了目前正在发生的情况。
我们受益于一个事实,那就是很幸运地,人们在离我们铁路轨道非常非常近的地方发现了大量的石油,还有比这更好的发现石油的地点吗?(笑)
所以我们一直在运输大量这类货物,而且这很有价值——按目前的发展态势,我们还会运输更多。
所有这一切的结果——现在放下一张幻灯片——我们如今是全世界市值第五高的公司。(掌声)
这个排名会随时间变化,但我希望是朝更好的方向变化。
3. 董事介绍
沃伦·巴菲特:我想说——本次会议正式的商务部分大约在3点30分开始,届时我们会进行董事选举。
但我还是想在此之前,为那些不会坚持到最后的朋友们,先介绍一下我们的董事——查理和我也是董事。
请各位董事在我念到你们名字的时候起立,并一直保持站立。不管你们多想鼓掌,都请先忍一忍,等他们全都站起来之后再鼓掌,到那时候你们要不鼓掌也可以,不过我是打算鼓掌的。好了。
霍华德·巴菲特。史蒂夫·伯克。苏珊·德克尔。
那就请站起来并保持站立——好,都到齐了。好了。
比尔·盖茨。桑迪·戈特斯曼。夏洛特·盖曼。唐·基奥。汤姆·墨菲。罗恩·奥尔森。小沃尔特·斯科特。
还有我们即将加入的新董事,梅丽尔·惠特默。
好了。不再卖关子了。(掌声)
4. 乒乓球冠军石怡菁
沃伦·巴菲特:现在,我们再过一分钟就开始提问环节,但有一两件事要先宣布一下。
我们没有把这件事写进——我们没有把它写进年报,因为当时还没有最终敲定,但明天在博希姆珠宝店,我们的朋友石怡菁会在那里,供任何胆敢挑战她的人打乒乓球。
我在她九岁的时候认识了石怡菁,后来她成了美国最年轻的女子乒乓球冠军,去年夏天她还参加了奥运会。
在奥运会上,她连赢了头两场比赛,而且她从最终获得奥运冠军的那位女选手手里赢下的局数,比该项目其他任何参赛者都多。
所以明天下午1点,石怡菁会在那儿。如果你够勇敢,就带上你的球拍去,最后落得像个傻瓜一样。(笑)
5. 《布法罗新闻报》发行人斯坦·利普西退休
沃伦·巴菲特:还有一项介绍,不知道能不能给他打个聚光灯,斯坦·利普西今年从《布法罗新闻报》发行人的位置上退休了。
查理和我都能作证,早在1978年、1979年、1980年那会儿,我们在《布法罗新闻报》遇到了一个巨大的经营难题。我们被卷入了一场竞争的苦战,而且日子很不好过,部分原因是我们在一份严苛的法院禁令下运营了一段时间,直到上诉后被撤销。
斯坦放弃了他在奥马哈这里美好的生活,二话不说,也不要额外报酬,就去了布法罗,没有斯坦·利普西,《布法罗新闻报》就不会成为今天这样一份报纸,也不会为伯克希尔创造出这些年产生的利润。
所以,如果斯坦能站起来,让我们为他鼓掌吧。斯坦这条汉子。(掌声)
6. 伯克希尔收购ISCAR剩余股权
沃伦·巴菲特:还有一项宣布,然后我们就进入提问环节。
几天前宣布,我们以大约20亿美元的价格,买下了韦特海默家族持有的ISCAR最后20%的股份。这是一笔双方都满意的交易,他们满意,我们也满意。
实际上,如果你看过埃坦·韦特海默在《与星共舞》节目里跳舞的样子,你就能看出他有多高兴了。
所以我们现在将拥有ISCAR百分之百的股权,但我们与韦特海默家族的关系还会继续下去。
这一直是一件纯粹令人愉快的事。这家企业的经营表现非常出色,那里的人也表现得非常出色,ISCAR将永远是伯克希尔的一部分。所以我要感谢埃坦和他的家人。
埃坦,你在这儿吗?能不能站起来,还有你的家人?谢谢。(掌声)
前排能不能给个灯光。好了。(掌声)
7. 问答环节开始
好,我们现在开始提问环节。我们会一直持续到中午左右,然后休息一小时吃午饭。之后我们再回来,继续到大约下午3点半,那时我们将召开股东大会正式议程。
我们将从——右边有三位以前来过的记者,左边有一个阵容出色的小组,其中包括一位卖空者,这大概是任何年度股东大会上的第一次,我们先从卡罗尔·卢米斯开始。
8. 伯克希尔落后于标普500指数
卡罗尔·卢米斯:早上好。我想我可以代表我们三位说一句,我们收到的问题恐怕有好几千个,具体多少我们自己都不清楚。如果我们没有选中你的问题,那只是因为我们实在顾不过来。
我想告诉大家,沃伦和查理事先完全不知道我们要问什么问题,一点提示都没有,所以我们很期待给他们抛几个曲线球。
我先来。沃伦,你是用——这是得克萨斯州科利维尔的威廉·伯纳德(音)提出的问题。
你是根据每股账面价值的增长来衡量伯克希尔的公司业绩的。年报第103页的表格显示,在过去11个五年期中的9个里,每股账面价值的年均增长率都低于12%,但你在最近一封年度信函里说,引用原话,“标普500指数在净资产上的收益率明显高于12%”,接着你又说,“这对伯克希尔来说似乎也是合理的。”
你为什么这么说呢?既然过去的记录显示伯克希尔并没有赚到那么多,还是说你预期未来能赚到那么多,同时也承认这在未来并没有保证?
沃伦·巴菲特:这在未来当然是没有保证的。而且过去这十来年,总体而言,商业环境也算不上是最好的时候。
但如果股市在2013年剩下的时间里继续像目前这样表现下去,这将是第一个五年期,每股账面价值的增幅落后于标普500指数(含股息)的市场表现。
那不会是个令人愉快的日子,但也不会——也不会让我们彻底泄气,因为那将是一个市场在五年里每一年都上涨的时期。而正如我们一贯指出的,我们更有可能在下跌年份表现更好,就像2008年那样,而恰好今年要把那一年从统计中剔除。相对而言,我们在下跌年份的表现往往比在上涨年份要好。
查理,你怎么看——顺便我想指出一点,我们用账面价值,是因为它是一个可以计算出来的数字,而且它确实能作为伯克希尔内在价值逐年变化的一个合理替代指标。
如果我们真的能给你一个内在价值的数字,并且拿得出依据来支撑它,那才是真正重要的数字。
正如我指出的那样,如果我们在GEICO那里新增一百万名保单持有人,那实际上会给内在价值增加十五亿美元,但一分钱都不会加到账面价值上。
所以,这两者之间存在着相当大的差距,这也是为什么我们愿意以账面价值120%的价格回购股票——两者之间存在着显著的差距。但账面价值仍然是一个有用的跟踪工具。
我还想指出一点——我在年报里就马蒙公司也说过这一点——当我们买入ISCAR的股份,我们大约付了20亿美元,就在我们买入的那一天,我们的账面价值就要因此减记大约10亿美元。
所以,为了做一笔我们自己认为相当满意的收购,我们的账面价值就要因此减少10亿美元。所以就会出现这类扭曲。
但归根结底,我们必须为你们做得比你们投资指数基金更好。如果我们做不到这一点,那我们就没有挣到我们应得的那份报酬。
我认为我们未来会做到这一点,但我不认为我们每年都能做到,而且过去这几年我们已经证明了这一点。
查理?
查理·芒格:嗯,我很有信心,从长期来看,伯克希尔会表现得相当不错。
我不太在意到底是五年、三年,还是——我认为我们已经具备了一些能推动我们表现良好的势头。
当然,从年化收益率来看,我们未来的表现不会像过去那么好,因为我们过去的回报几乎让人难以置信。
所以,我们在放慢脚步,但我觉得这仍然会是很愉快的事。
巴菲特:查理今年89岁,其实并不太在意这种逐年的事。我是说,他看的是更长远的时间尺度。(笑)
芒格:我正努力照顾好自己的晚年生活,说不定随时就会到来。(笑)
巴菲特:我倒是没注意到。
9. 乔纳森·布兰特介绍
巴菲特:好。乔纳森·布兰特是这个小组的新面孔,他负责的是伯克希尔除保险以外其他业务的方面。
我可以向大家保证,没有人比我付出的代价更大——乔尼大概四岁的时候,我跟他下过棋,那时候我大概40岁左右,他在晚饭时一直坚持饭后要下棋。
我们开始下棋,结果没走几步他就把我逼到了绝境,我只好让他父母把他哄去睡觉了。(笑)
所以,乔尼,我心里还是憋着几招反击的,你问问题的时候可要小心点。乔恩·布兰特。(笑)
10. ISCAR 与山特维克(Sandvik)
乔纳森·布兰特:很高兴见到你,沃伦。
关于ISCAR的问题:你认为ISCAR相对于其主要竞争对手山特维克有哪些具体的竞争优势?反过来,作为规模更大的一方,山特维克相对ISCAR又有哪些优势?
巴菲特:是的。山特维克是一家非常优秀的公司,而ISCAR是一家更优秀的公司。
它的优势在于头脑和对这项业务近乎疯狂的热情。
回顾ISCAR的历史很有意思,如果你回到——那是哪一年来着?——大概1951年前后,从德国来到以色列的斯特夫·韦特海默创办了ISCAR,你想想他当时面对的前景是什么样的。
当时有像山特维克这样的公司,或者在这个国家——我是说这个行业——还有肯纳金属(Kennametal),以及其他各国那些根基深厚、财力雄厚的老牌公司。
而这位25岁的年轻人身处以色列,做这些切削工具所需的原材料却来自中国。以色列本地并没有这种原材料。
所以每家公司都要从中国采购钨,然后卖给世界各地使用大型机床的客户,但在很大程度上是卖给重工业。
所以他们卖给的是像波音、通用汽车这样的客户,或者德国的一些大型工业公司,做这行业务,身处以色列并没有什么地理位置上的优势。
但就是这个25岁的年轻人,从几千英里外采购钨,再卖给几千英里外的客户,与山特维克这样的对手竞争,就这样诞生了ISCAR这家了不起的公司。
看到这样的结果,对你的问题除了这样回答我想不出别的答案:那就是他们拥有一批极具才华的人,他们从未停止过努力,从未停止改进产品,从未停止让客户满意,而且这种劲头一直延续到今天。
山特维克是一家非常优秀的公司。我可以告诉你,不仅从数字上看,从我所掌握的其他各方面商业观察来看,ISCAR都是世界上最了不起的公司之一,我们感到非常幸运能够拥有它,并与他们的管理层共事。
查理?
芒格:嗯,这是个很好的对比。山特维克是一家了不起的公司,而在竞争激烈的市场中真正做得更胜一筹,正是ISCAR取得的独特成就。
巴菲特:而且好得不少。
芒格:他们一直在进步。
巴菲特:你在制造业里真的见过比ISCAR更好的运营吗?
芒格:那是我去过的唯一一个地方,里面看到的全是机器人和操作电脑的工程师,别无其他。
巴菲特:那是——
芒格:你简直不敢相信ISCAR有多现代化。
巴菲特:是啊。而且这场竞赛还没结束呢。
11. 巴菲特之后如何延续伯克希尔的文化
巴菲特:好。现在我们请1号台的一位股东提问。
观众:您好。我是来自芝加哥的丹·刘易斯(音)。首先,我想感谢你们今天让我们提前进场。不过——(掌声)
不过明年就别再这样了。我可不想为了排队起得更早。
巴菲特:要是我们公司是卖大衣的,我们就会把你晾在外面了。(笑)
观众:果然总有反击的话等着。
当你想到你离开之后那十年的伯克希尔,我想问的是,最让你担心的是什么?我知道没有什么会让你彻夜难眠——但你最大的担忧是什么?会出什么问题?
巴菲特:嗯,这是个好问题。我们一直在思考这个问题。
这就是为什么企业文化至关重要,我们所拥有的这些业务都至关重要,因为那些火车会继续运行,我死后第二天人们照样会打电话给GEICO投保。这一点毫无疑问。
关键在于保持这种文化,并且有一位继任CEO,他的头脑、精力,以及对这份事业的热情,甚至要比我更胜一筹。
这是我们董事会在每次会议上都会讨论的头号议题,而且在这个人选应该是谁这件事上,我们已经完全达成一致意见。
我认为这种文化一年比一年更加深厚。我想查理也会同意这一点。
我是说,我们最初接触伯克希尔的时候,就很清楚自己在做什么,但要确保后来加入我们的每一个人——业主、股东、董事、经理,每一个融入进来的人——都认同我认为非常特别的这种文化,这是需要时间的。但如今——我认为它真的是独一无二的,而且我相信它会继续保持独一无二。
我认为任何外来的——任何异质的行为都会被排斥出去,因为人们是自我筛选进入这个群体、这家公司的,如果我们招进来一个不合适的人,他就会像外来组织一样被排斥。
我们有一个特别忠于伯克希尔的董事会。值得一提的是,我们并没有靠支付巨额报酬来留住他们。
我们还有一些人把自己的公司带到了伯克希尔,因为他们想成为其中的一员,就像ISCAR那样。
所以我认为,无论谁接替我——到时候会有很多报纸报道,很多人会在六个月后写一篇报道说,你知道,情况不一样了。
但情况会是一样的。这一点你们可以放心。
查理,你怎么看?
芒格:嗯,我的想法很简单。我想对在座的许多芒格家族成员说,不要傻到把这些股票卖掉。(笑)
巴菲特:巴菲特家族也一样。(笑)
12. 与3G资本合作,达成230亿美元的亨氏收购交易
巴菲特:好的。贝姬?
贝姬·奎克:这个问题来自本·诺尔,他恰好是大双子城联合劝募会(Greater Twin Cities United Way)的首席运营官。
他写道,在亨氏交易之后,有一篇专栏文章指出,在与你的巴西合作伙伴[3G资本]的这笔亨氏交易中,你占了便宜。
那篇专栏文章说,你的回报很可能来自优先股股息,而普通股权部分则是一笔死钱。
文章还说,这笔交易的结构方式表明你对整体市场的预期偏低。
这是对这笔交易以及你对整体市场预期的准确描述吗?
巴菲特:不,这完全不准确。
这——说起来挺有意思。[3G资本联合创始人]豪尔赫·保罗·雷曼和我在12月初的时候在科罗拉多州的博尔德。我记不清是——对,是在去机场的路上,还是我们已经上了飞机。反正他说他在考虑去找亨氏的人提出一笔交易,问我是否有兴趣。
因为我既了解亨氏,也了解豪尔赫·保罗,而且对两者评价都非常高,所以我说:“我加入。”
大概一周后——具体多久我记不清了——我收到了豪尔赫·保罗寄来的东西,我认识他很多年了,最早是在吉列,当时我们都是董事——我收到了一份关于这笔交易的条款清单,以及他提出的另一份关于治理程序的清单。
他说:“如果你对这个有什么想法要改动,尽管告诉我。”那些都只是他的想法。
这是一笔绝对公平的交易,而且——无论是条款清单还是治理安排,我都一个字都没有改动。
实际上,查理和我可能比我们自己单独做这笔交易时愿意付的价格略高一些,因为我们认为豪尔赫·保罗和他的合伙人是非常出色的管理者。
他们既有格调,又异常能干,所以我们为此多付出了一点。
我们喜欢这门生意,而且这笔交易的设计方式是这样的:如果我们在亨氏这笔投资上长期表现不错,他们那41亿美元的回报率将高于我们整体120亿美元投资的回报率。
在资本结构中,我们的杠杆水平比他们低。我们创造了——他们想要更多杠杆,我们就以我认为公平、他们也认为公平的条件提供了这种杠杆。
如果有人认为普通股权是一笔死钱,那么,我们认为他们错了。
不过五年后我们就会知道答案了。
但这笔交易的设计本质上是——在母公司层面,我们的资金比经营能力更充裕,而他们拥有丰富的经营能力,想要在这40亿美元上实现回报最大化。
所以我猜,五年后或十年后,你们会发现他们在自己的投资上获得了更高的回报率。但由于我们投入了更多资金,我们将在自己的这40亿美元优先普通股权益上获得同样的回报率,同时我们也会在我们投入的、为他们创造了更多杠杆的那80亿美元上获得非常公平的回报。
查理?
芒格:嗯,正如你所说,那篇报道完全错了。(笑)
巴菲特:这下他们该长教训了。(笑)
13. 进军商业保险领域
巴菲特:好的。这次会议将由野村证券的克利夫·加兰特提问与保险相关的问题。
克利夫·加兰特:谢谢。
在伯克希尔·哈撒韦再保险集团,阿吉特·贾因先生近来似乎在采取一种新战略,做出了一些引人瞩目的举动。
伯克希尔与怡安(Aon)签署了一项组合承保安排,以便在劳合社开展业务。而上周,又出现了聘用几位美国国际集团(AIG)高管的消息。
这似乎表明,伯克希尔可能正在扩大自己在市场中所占的份额。
这些举动的目标是什么?这些行动最终会不会导致回报趋于平均化?
巴菲特:嗯,你——目标就是占据更大的市场份额。
在过去一个月左右的时间里,阿吉特的团队做出了两项重要举措。
第一项——也是最先宣布的一项——是参与承保所有业务的7.5%。
最初宣布时是适用于劳合社市场。我相信现在已经扩展到了整个伦敦市场。
而且,请记住,投保人仍然有权选择自己的保险公司,所以我们并不是自动就能在每一份分保单(slip)中获得7.5%的份额。
不过,我们之前已经和达信(Marsh)在海运保单以及可能其他一些领域达成了几年的合作安排,但并不是全面覆盖。
我们认为——我们认为这项业务的盈利可能性是合理的,否则我们就不会涉足这个领域。
这会让我们的业务组合比以往更加多元化,但这绝不意味着我们要放弃现有的业务。
你提到的第二件事就发生在上周左右。宣布有四位曾在美国国际集团(AIG)任职、相当知名的保险业人士加入了我们,主要负责承保商业保险,最初可能以国内业务为主,未来也会拓展到全球。
这些人是主动联系伯克希尔的。其中至少有一位,过去还多次主动联系过我们。
但我们已经准备好和这些非常能干的人一起进入这个领域。自宣布消息以来,这一周左右的时间里,已经有不少人主动联系我们了。
所以我认为,除了伯克希尔这些年一直经营的其他保险业务之外,你会看到我们将成为全球商业保险领域一个非常重要的力量。
我是说,这项业务的规模可能达到数十亿美元。事实上,我希望——它有可能——随着时间推移达到相当可观的数十亿美元。
我们拥有合适的人才。我们拥有别人无法比拟的资本。我们有能力独自承接那些别人必须分散给多方才能承保的业务。
所以,我认为我们进入这个行业的条件是得天独厚的,我对此非常期待。
查理?
芒格:一般来说,我认为再保险业务对大多数人来说都不是一门很好的生意。
而我认为,以伯克希尔目前的经营方式,这是它业务中非常理想的一部分,但这和其他那些换个东家也能经营得不错的业务不一样。
我认为我们在阿吉特领导下的再保险业务非常特殊,那些以为这门生意很容易做的人将会发现事实并非如此。
巴菲特:是的。我还要指出,这项商业保险业务其实是原保险业务。与怡安(Aon)的安排是一项再保险安排,但我们从事的将是原保险业务。
所以,这将涉及大额商业风险,其中保费规模很大,也有很多犯错的机会。
但比起我能想到的任何其他团队,我更愿意让我们现有的这个团队来负责这项业务。
14. GEICO 与 Progressive 的 Snapshot
巴菲特:好的。2 号话筒?
观众:你好,我是来自纽约的迈克·索伦斯基(音)。
关于 GEICO,沃伦,去年你说公司没有计划采用基于使用情况的驾驶技术,类似于竞争对手 Progressive 的——
巴菲特:对。
观众:——名为 Snapshot 的产品。
现在还是这样吗?如果是的话,为什么这项技术不能给 GEICO 提供更好的数据,从而有可能给客户提供折扣呢?
巴菲特:是的,现在仍然如此。Snapshot 已经吸引了相当多的关注,也有其他公司在做类似的事情。
这本质上是一种安排,用来——嗯,也许“Snapshot”这个词本身就说明了一切——获取人们实际驾驶方式的一份“快照”。
保险承保,你知道,就是试图基于一系列变量,判断一个人发生事故的可能倾向。
比如在人寿保险中,很明显,如果你对某人一无所知,一个100岁的人比一个20岁的人在未来一年内死亡的可能性更大。
而到了汽车保险,判断谁更可能发生事故,需要评估一系列变量,不同公司的做法各不相同。
很明显,从统计数据上看,如果你是个16岁的男孩,你比我更可能发生事故。
这倒不是因为我车开得更好,而是因为这个16岁的孩子开车的里程可能是我的十倍,而且他还在努力讨好坐在旁边的女孩。
而这一招在我身上已经不管用了,所以我早就不这么干了。(笑)
但是——我们会问一系列问题,我们的目标是尽可能准确地判断每一位投保人发生事故的倾向性,或者说可能性。
有一些变量在预测方面相当有用。Progressive 正专注于这个 Snapshot 方案,我们就拭目以待,看看他们做得怎么样。
我想说的是,我们能够以比大多数竞争对手低得多的价格销售保险——这一点从人们打电话给我们后就转投我们这一事实可以得到印证——同时又能获得可观的承保利润,这说明我们的筛选流程运作得相当好。
我的意思是,如果你的筛选流程有问题,如果你对一个16岁的男孩和一个一年只开三四千英里车的40岁的人收取同样的费率,那你的承保业绩肯定会一塌糊涂。
所以我们的系统、我们的承保标准,是经过数十年发展而来的。我们拥有数量庞大的投保人群体,因此这些不同的承保分类变得非常可信。
这个行业里的每个人都在想办法更准确地预测某个特定个人发生事故的可能性。
Progressive 正专注于这种 Snapshot 方法,我们饶有兴趣地关注着,但我们对目前的状况相当满意。
好的。安德鲁·罗斯·索尔金?
哦,查理,我得给你一个发言的机会。
芒格:我没什么要补充的。(笑)
15. Business Wire 与允许通过互联网披露信息的新规则
巴菲特:好的。安德鲁?
安德鲁·罗斯·索尔金:好的。沃伦,我们收到了几个与此相关的问题。
沃伦,既然你现在也用 Twitter 了,而且美国证券交易委员会(SEC)也允许公司通过社交媒体发布重大公告,这对伯克希尔旗下的 Business Wire 会有什么影响?
你是否同意证交会(SEC)在重大信息发布方面的新立场?鉴于新规定,你会考虑出售Business Wire吗?
如果不会,你认为Business Wire将不得不如何转型?还有,顺便问一句,你在Twitter上做什么呢?(笑)
巴菲特:最后那个问题我还没想明白。
这个——不,我认为那是个错误。有些公司在网页上发布过重要公告,其中有些情况把事情搞砸了,惹出了不小的麻烦。
但信息披露的关键在于准确性和同步性。我是说,如果我们持有股票,或者正在考虑持有股票,我们希望非常确定自己获得的信息是准确的,而且和所有其他人在完全相同的时刻获得。
而Business Wire在这方面做得非常出色。
如果我要买入或卖出富国银行的股票,或者不管是什么股票,我都不希望自己不得不一直刷新他们的网页之类的东西,还要祈祷万一有什么重要公告,自己不会比别人晚了10秒钟才知道。
所以,Business Wire拥有一个可查证的记录,证明它准确无误,并且能够把信息以同步的方式传递到全球每一个角落,而这正是信息披露的关键所在。
而且我认为——我不认为——我不认为有任何机构能做到像Business Wire这样出色。
所以我认为我们会做得非常好。我们有一位出色的经理人,凯茜·巴伦·塔姆拉兹(Cathy Baron Tamraz)。
我对这项业务再满意不过了,所以我们不会出售它。而且如果我能克隆凯茜,我一定会去做。
我不会——伯克希尔在发布信息的时候——而且我们喜欢在收盘之后发布,因为我们认为需要消化的内容太多了,让人们在阅读一两页的公告时就试图搞明白一切,是个很糟糕的做法。
但是伯克希尔或我们旗下任何公司的任何重要信息,都会通过Business Wire发布,这样人们就能在完全相同的时刻获得准确的信息。
查理?
芒格:这个嘛,我一直像躲瘟疫一样避开Twitter,所以我很难对它了解多少。
巴菲特:他把我派去尝试一下,他想看看我会不会出什么事。(笑)
16. 随着伯克希尔的成长,它为更大规模的收购支付了更高的价格
巴菲特:好。我相信这是我们第一次在股东大会上出现一位卖空者,道格·卡斯(Doug Kass)。
道格·卡斯:谢谢你,沃伦和查理。感谢你们给我这个不同寻常的邀请。我深感荣幸,也很期待在你们4.5万位最亲密的朋友和最热忱的崇拜者面前,扮演在狮子坑中的但以理这个角色。
巴菲特:明年你可以带上你自己的一群人。(笑)
道格·卡斯:不过我注意到,你让我在这一组里最后一个提问。
我的第一个问题是接着卡罗尔·卢米斯(Carol Loomis)第一个问题追问的。沃伦,有人说规模是重要的。
巴菲特:确实如此。(笑)
道格·卡斯:过去,伯克希尔的收购都是廉价或批发价买入的。比如GEICO、MidAmerican,还有你最初买入可口可乐。
而可以说,贵公司已经转变为购买价格更高、更成熟的企业,比如IBM、Burlington Northern、亨氏(Heinz)和Lubrizol。这些交易的价格、销售额、盈利、账面价值倍数,都远高于你之前的收购,而且是在股价上涨之后完成的。
最近的许多收购,可能会成为伯克希尔企业组合中出色的新成员;然而,为这些投资支付的相对高价,有可能导致投入资本回报率降低。
你过去猎捕的是瞪羚,现在猎捕的是大象。随着伯克希尔越做越大,要真正撬动业绩变得更难了。
在我看来,近期的这些收购看起来像是在为你的遗产做准备,打造一个更成熟、增长更缓慢的企业。
伯克希尔是否正在变成一只越来越像指数基金的股票?而这种股票,或许更适合寡妇孤儿这类保守型投资者,而不是那些曾经寻求与众不同、超凡复利增长的老投资者?
巴菲特:是的。毫无疑问,我们无法再像过去那样表现出色,规模是一个因素。
其实——这也取决于市场的性质。我们可能会——总会有我们遇到糟糕市场的时候,而在那种情况下,我们的规模有时反而可能成为一种优势。2008年很可能就是这样。
但是——我要对我们在某些情况下支付了更高价格这个说法提出异议,比如说——GEICO那笔,我记得我们支付的是20倍市盈率,以及一个相当可观的——不小的——账面价值倍数。
所以,我们确实——部分是在查理的推动下——为优秀企业支付了比30年或40年前更高的价格。
但随着我们规模变大,事情确实变得更难,我们一直都清楚这一点会发生。
但即使回报比过去有所下降,它们仍然可以令人满意,而且我们愿意——有些公司我们本应该在30年或40年前就买下,当时看起来价格偏高,但我们现在意识到,为一家非凡的企业多付一些钱并不是错误。
查理,你怎么看?
芒格:这个嘛,我们已经对在座各位反复说过,未来我们无法再像早年那样,按年化百分比取得那么好的表现。
但我认为,我可以把这位卖空者的论点讲得比他自己讲得还要好,我来试试看。
如果你看看世界历史上那些真正做大的石油公司,它们的业绩记录并不都那么好。
如果你仔细想想,洛克菲勒的标准石油几乎是唯一一家在变得庞大之后,仍然持续表现极其出色的公司。
所以,当我们认为自己即便变得非常大也能表现不错时,我们其实是在告诉你们,我们认为自己会比过去那些巨头做得稍微好一点。我们认为我们拥有一个更好的体系。
我们的体系比不上搭上石油这趟顺风车的公司,你知道,但比大多数其他公司的体系要好。
巴菲特:是的。就我们过去五年所做的收购而言,我认为我们总体上感觉相当不错——显然,也包括亨氏那一笔。
我们正在买入一些非常优秀的企业。
事实上,正如我们指出的那样,我们拥有八家不同的企业,如果它们各自作为独立公司,每一家都足以跻身《财富》500强榜单,而再过几个月,我们还将拥有另一家的一半股权,这样算下来,实际上我们就有八家半了。
嗯,你还没说服我卖掉这只股票呢,道格,但继续努力吧。(笑)
17. 美元会失去储备货币地位吗?
沃伦·巴菲特:第3节。
观众:谢谢。我是乔纳森·希夫,从中国澳门来的。
您刚才简单谈到过这个问题。但在我们那边的世界,关于美元作为世界储备货币的地位有很多讨论。
抱歉,好像有些回音,感觉怪怪的。
如果美元失去世界储备货币的地位,会对美国和世界经济产生什么影响?
沃伦·巴菲特:这个问题我不知道答案,不过幸运的是,我认为这不会有什么现实意义。
我认为美元在未来几十年内仍将是世界储备货币。我认为中国和美国将成为两个超级经济大国,但我看不出——我认为这种可能性极小——会有任何货币在未来许多年,甚至永远,取代美元成为世界储备货币。
查理?
查理·芒格:嗯,拥有储备货币地位的国家是有优势的,如果失去这个地位,就会失去一些优势。
英国拥有世界储备货币时的处境,要比后来美国拥有世界储备货币时英国的处境更好。
如果美国最终也遇到这种情况,我认为不会有那么严重。
事物的本质就是这样,迟早每一个伟大的领导者都不再是领导者。
从长远来看,正如凯恩斯所说,我们终将都会死去,而从长远来看——
沃伦·巴菲特:这就是这个环节里比较喜庆的部分。(笑)
查理·芒格:嗯,如果你停下来想一想,历史上每一个伟大的领先文明都曾把接力棒传了下去。
沃伦·巴菲特:你认为20年后美元不再是储备货币的概率有多大?
查理·芒格:哦,我认为20年后它仍将是世界储备货币。但这并不意味着它会永远如此。
18. 尽管有关于税收的抱怨,企业利润仍然“异常”高
沃伦·巴菲特:好的。卡罗尔?
卡罗尔·卢米斯:这个问题来自费城地区的约翰·卡斯塔巴尔(音)。
巴菲特先生,您过去曾说过——具体是在1999年一次刊登在《财富》杂志上的演讲中——引用原话,“你——”
沃伦·巴菲特:你就非得提这个,是吧?
卡罗尔·卢米斯:我就是要提这个,没错。我很高兴他寄来了这个问题。
您曾说过,“你必须极度乐观,才会相信企业利润占GDP的比例,能在任何持续的时期内,长期保持在远高于6%的水平。”
如今企业利润已经超过GDP的10%了。我们该怎么看待这件事?
沃伦·巴菲特:我们应该认识到,这是相当不寻常的,尤其是考虑到当前的经济背景。
至少从美国的历史来看,企业利润占GDP的比例是异乎寻常地高。
有意思的是,美国企业界在很大程度上——或者说经常——对企业所得税水平抱怨得很厉害。
如今企业所得税占GDP的比例,大约只有40年前的一半。但正如你指出的那样,企业利润占GDP的比例却创下了历史新高。
所以,对于“美国企业因为企业所得税税率而缺乏竞争力”这种被广泛抱怨的说法,我建议你要打个折扣来看待。
美国企业表现得异常出色,而与此同时,不平等程度实际上——已经大幅加剧了——无论是按净资产衡量,还是按收入衡量,把最上层和下面的人相比都是如此。
而且——(嘈杂声)——
嗯,我们刚才听到这里有人发出了声音。(笑)
而且,看看这些水平能否维持下去,会很有意思。
从利润的角度来看,企业——商业已经从2008年秋天我们所处的悬崖边缘、那场恐慌中,非常非常强劲地恢复过来了。
就业却没有以同样的方式恢复。我想说,这会成为公众议论的一个话题。而且你会看到——你目前也在读到越来越多关于这方面的报道。
如果要我打赌企业利润是否会保持在GDP的10%——当然,我们说的这些利润里,包含了在美国境外赚取的部分,我相信,在你引用的那些数字中是这样——我会说,它们更可能呈下降趋势。
但我认为,当然,GDP会继续增长,所以这并不意味着利润会发生什么可怕的事情。
查理,你怎么看——?
查理·芒格:嗯,如果那个6%的数字,估计得偏低了,我也不会太意外。
沃伦20年前的想法,并不意味着那就是自然法则。(笑)
沃伦·巴菲特:我们午饭时再聊这个。(笑)
你觉得10%怎么样?
芒格:这方面我天生就比较保守。
但你得认识到,这些股票本身有很多是由各种捐赠基金、养老基金之类的机构持有的。所以那个数字并不意味着这个世界正变得更加不平等。
这两个数字之间没有必然的关联。
巴菲特:你觉得公司税率太高了吗?
芒格:嗯,我认为,既然世界其他地方都在不断降低税率,如果我们的税率高出太多,对我们就有一些不利。所以我——(掌声)
我倒是很赞同沃伦的想法,就是像我们这样的人应该多缴税,但公司税率,我更愿意看到它低一些。
巴菲特:好吧。他是共和党人,我是民主党人。
19. 子公司太多,会不会让巴菲特的继任者难以管理?
巴菲特:乔纳森?(笑)
乔纳森·布兰特:谢谢,沃伦。
你可能有二三十个直接下属,来自伯克希尔旗下众多非保险业务,而这种安排对你来说似乎运作得非常好。
但我想知道,这是否可能给你的继任者带来挑战。
再加入像东方贸易(Oriental Trading)和报业集团这样的小型业务单位,即便就单笔交易而言在经济上是合理的,也可能会加剧整个组织的臃肿难管。
你如何权衡增加盈利的好处,与给继任者留下一个更不聚焦、更难管理的公司这一风险之间的关系呢——即便继任者能力再强?
巴菲特:是的。我想我的继任者在这方面大概会做一些不同的安排,乔纳森,但不会有太大的变化。
我们当然永远不会放弃这个原则:让我们的首席执行官们几乎在所有重要方面自主经营他们的业务,唯一的例外,或许是——除了资本配置。
不过,其实我已经把几个部门交给我的一位助手负责了,我猜我的继任者也会以某种略有不同的方式,对事情做适度的调整。
我是伴随着这些公司、这些人一路成长起来的,所以对我来说,和几十位经理沟通要容易得多,有时候沟通得非常少,因为他们并不需要。这在某种程度上,有时候也是他们自己的偏好。
而一个新上任的人,显然会想要——也理应去——非常透彻地了解——而且这个人事实上现在就已经非常了解——那些主要的业务单位。
但你说得对,一旦具体到我们旗下那些,你知道的,一年只赚五百万或一千万美元左右的业务时,情况就不一样了。
我猜届时会做一些小小的重新调整,但那其实不会造成什么真正的差别。
我的意思是,真正的钱是由大型业务赚来的,将来也会继续由大型业务和保险业务来赚,报告关系上做一点小改动,如果他们实在忙不过来,总部再多雇一个人,就足以应付了。
查理?
芒格:嗯,我认为,如果我们试图通过一个凡事都要插手的、帝国式的总部来管理这么多业务——其中很多还是小业务——那当然会显得笨重不堪。
但我们的体制完全不同。如果你的体制是分权,几乎到了放手不管的地步,那你到底有多少家子公司,又有什么关系呢?
巴菲特:是的。现在运作得相当不错。
芒格:是啊。
巴菲特:以后也会运作得相当不错。
但我的继任者不会把事情做得一模一样,那样做反而是个错误。
不过公司文化会保持不变,各业务单位经理们至高无上的地位也会保持不变,然后时不时会出现一些情况,需要做出改变。有时是因为死亡或丧失行为能力,有时是因为犯了错误。
但最终,我们现在的目标是收购那些税前利润至少达到7500万美元水平的公司。
顺便说一句,最好的收购——在某种程度上,最好的收购——至少从我的角度来看更容易做的——就是我在年报里提到的那些「追加型收购」(bolt-on),我想去年我们做了大约25亿美元这样的收购,因为它们都归我们极为信任的经理们管辖,对总部这边几乎不增加任何负担。
当然,在所有「追加型收购」里,最好的莫过于我们买断——收购——某项少数股权的时候。
当我们再花20亿美元买入更多的ISCAR股份,或者再花15亿美元买入更多的Marmon股份,明年还会再投入15亿美元的时候,你知道,这就是在不带来额外工作量的情况下增加盈利能力。
这些才是「追加型收购」的极致——就是把一件好事,再多拥有一些。
查理,关于这个还有什么要补充的吗,还是——?
芒格:嗯,你只要停下来想一想就知道,如果这事真有那么难,那我们现在正在做的事情根本就不可能做到,可事实上我们做到了。
巴菲特:这个我得好好想想。(笑)
芒格:想想看,要是在50年前——20年前——有人跟你说,你能在奥马哈一间小办公室里,靠十来个人的班底,做出这么大规模的事业,人们会觉得这简直荒谬。但事情就是发生了,而且行得通。
巴菲特:好吧,这个话题就先说到这儿。
20. 美联储退出经济刺激时的风险
巴菲特:4号台?(笑)
观众:谢谢。我是斯科特·摩尔(音),来自堪萨斯州奥弗兰帕克。
美联储每月购买850亿美元的抵押贷款证券和国债,你认为这个过程从长远来看有哪些风险?美联储又该如何在不产生负面影响的情况下停止这一做法?谢谢。
巴菲特:查理,你昨天在一次采访中已经回答过这个问题了,所以我就让你先来开个头吧。
芒格:我的基本答案是我不知道。
巴菲特:是啊。(笑)
我可以说我没什么要补充的。(笑声和掌声)
不过,斯科特,你是从奥弗兰帕克来的,那我们就尽力回答。
芒格:我觉得你——提问者——怀疑这会很困难,是有道理的。
巴菲特:这将会——是的,这真是一片未知领域。
正如很多人已经发现的那样,无论是亨特兄弟买白银,还是别的什么事情,有时候买东西要比卖出去容易得多。
而美联储的资产负债表现在已经涨到大约3.4万亿,那是很大——那是一大堆证券。
银行的准备金头寸也高得惊人。我是说,富国银行在美联储那里存着1,750亿美元,收益率四分之一个百分点,扣除相关费用后基本上等于没有收益。
所以,创造出来的这些流动性都堆在那儿。它并没有真正流入市场,因为银行让它就那么放着。
你知道,按照古典经济学的说法,那就是刺激经济的方式,通过让美联储购买证券、为银行创造准备金之类的操作,把资金推出去。
但是,相信我,银行是想放贷的。我是说,它们并不高兴——富国银行并不高兴——在美联储那里放着1,750亿美元,它们正想方设法把这笔钱放出去,前提是它们希望能从借出去的对象那里收回来,这有时会让银行放慢脚步。
但这——我们确实是身处未知领域。我对伯南克很有信心。我是说,他——如果他在冒险,那他冒的是他自己清楚、也理解的风险。
我不知道他是否会因为自己的任期快要到期而受到影响,于是他干脆把接力棒交给下一个人,说,“给,这是一份美妙的资产负债表。你所要做的就是把它削减掉几万亿美元”,你知道的。(笑)
去年我在乔治·华盛顿大学做了几场讲座,如果你有兴趣读一读,或许会对你有帮助。
这——这是我们前所未见的情况。它当然有可能带来很高的通胀,但目前为止还没有出现。事实上,我猜美联储恨不得通胀能再高一点。
如果你债台高筑,这笔债务是相对于名义GDP来衡量的,那么推高——最简单的方式,不是最好的方式,而是最简单的方式——推高名义GDP的办法就是制造通胀,我猜他们绝不会承认,但至少有一些美联储成员大概对通胀没有更高一些感到失望。
关键不会是他们开始抛售的那一刻。而会是——当市场得到某种信号——哪怕只是购买停止了,也许抛售会随之而来,你知道,那很可能就是那一声举世皆闻的枪响。
这并不意味着世界末日会来临,但这肯定意味着所有持有证券的人,那些觉得自己是被极低利率逼着买入的人,或者觉得因为利率如此之低资产价格必然要上涨的人,都会开始重新评估自己手里的牌,而人们在市场中重新评估的速度是非常快的。
那么,我说了这么多,查理,你有什么新见解吗?
芒格:嗯,总体来说,我认为宏观经济领域发生的事情,让所有自认为知道答案的人都感到意外,也就是那些经济学家们。
谁能想到利率能降得这么低,还能维持这么低这么长时间?或者日本这样一个强大的国家,在用尽了经济学家百宝箱里所有的招数之后,还能陷入20年的停滞?
所以我认为,鉴于这段历史,经济学家们在大规模印钞时,本该对自己确切知道如何避免麻烦这件事更谨慎一些。
巴菲特:这是一场巨大的实验。
芒格:是啊。(掌声)
巴菲特:你认为在未来十年内,通胀率达到每年5%或更高的概率有多大?
芒格:嗯,我担心的还不止是通胀。
如果我们能在下一个世纪也取得和上个世纪一样的成果——上个世纪那么长的时间里也经历了不少通胀——我想我们都会相当满意了。
我怀疑接下来这个世纪只会更难,不会更容易。而且,我不会感到意外——我是看不到那一天了——但我预测,我们可能会遇到比我们现在所想的更多的麻烦。
巴菲特:查理说他看不到那一天了,但我拒绝这种失败主义。(笑)
21. 低利率的影响
巴菲特:贝姬?
贝姬·奎克:这其实是对刚才那位来自奥弗兰帕克的股东提出的问题的一个后续追问。
这个问题来自内布拉斯加州林肯市的安东尼·斯塔拉切(音),他问:“美联储的零利率政策对伯克希尔·哈撒韦旗下各个业务板块有什么影响?举例来说,这对它们的运营和盈利能力是有帮助还是有损害?”
巴菲特:嗯,是有帮助的。你知道——利率之于资产价格,有点像重力之于苹果。
当利率非常低的时候,作用在资产价格上的引力就非常小。
我们已经看到这一点在发挥作用。我是说,人们在几乎能零成本借钱的时候,做出的决定,和1981、82年沃尔克努力遏制通胀、政府债券利率被推高到15%的时候相比,是不一样的。
所以,利率驱动着经济世界里的一切,它对我们所做的决定也有一定的影响。
我们为收购亨氏借的钱,比10年或15年前借同样的钱要便宜得多,所以这确实会影响人们愿意支付的价格。
所以这是一个——这是一个巨大的因素,当然,它——大概——它总会在某个时点发生变化,不过,正如查理指出的日本那样,它可能几十年都不会变。
所以,如果你想推高资产价格,你知道,把利率降下来并让它保持在低位——起初,没人相信它会在那儿停留很久,所以这也反映出人们认为低利率会持续多久这种预期。
但当你把30年期国债收益率压到2.8%的时候,你知道,你就能促成交易的发生。
这让房子变得更有吸引力。
我是说,这一直是个非常聪明的政策,但把它退出来,你知道,肯定要比买入难得多。
我是说,如果你是美联储,每月买入850亿美元是很容易的事——我不知道,如果他们开始尝试卖出850亿美元,会发生什么。
现在,当银行有大量储备金时,这可能会——肯定会——比这些储备金已经被投放到实体经济中要容易得多。到那时,你们就真的是在收紧银根了。
但我——你知道,在我看来,这就像看一部好电影,因为我不知道结局,而这正是一部好电影的看点所在。
所以,我们明年还会在这里——或者也许是两三年后——到时候我会跟你们说我早就说过了,希望你们的记性不太好。
查理?(笑)
芒格:嗯,我强烈怀疑利率不会长期维持在这么低的水平。但正如我指出的,几乎所有人都对已经发生的事情感到非常意外,因为不久之前,发生的这一切在几乎所有聪明人看来都是不可能的。
当然,在伯克希尔,我们在保险业务上有着庞大的浮存金,而当我们持有巨额现金时,我们增量浮存金的价值要比过去低。
我想,这应该会让你们这些人感到一些欣慰,因为如果这种情况发生变化,我们可能会获得优势。
巴菲特:是的,我们有40——在第一季度末,我们有,不管是多少,48亿或者也许是9亿美元之类的——短期证券。
我们在这上面基本上什么都没赚到。我们从不为了收益率而勉强出手,比如买那种比国债利率高10个基点的商业票据。
我们的钱——我们不依赖任何人,所以我们基本上把钱放在国债里,因此我们在这上面基本没有收益。
所以如果我们回到短期利率5%的环境,而我们仍然持有同样数量的资金,那么这将是每年数十亿美元的税前收益,而这是我们现在没有的。
但当然,这也会对我们的业务产生很多其他影响。
过去几年美联储所做的事情,我们受益匪浅,这个国家也受益匪浅。
如果他们能够成功地扭转这一局面而不引发很多意外,那么,我们大家的处境都会好得多。
22. 商业保险的增长靠自建,而非收购
巴菲特:克里夫?
克里夫·加兰特:谢谢。
巴菲特:克里夫,顺便问一下,你去年在林肯的马拉松比赛中跑出了2小时40分,是吗?
克里夫·加兰特:我是在股东大会之后跑的林肯马拉松。
巴菲特:好的。我们在这方面真是人才济济。(笑)
克里夫·加兰特:我想多问一些关于商业保险业务以及伯克希尔在这方面兴趣的问题。
巴菲特:好。
克里夫·加兰特:如果这项业务很有吸引力,为什么不进行收购呢?你认为如今上市公司的估值太高了吗?
巴菲特:是的。没有太多我们想收购的大型商业保险公司。
这没起多大作用——我是说,我们收购的——当我们收购GUARD保险公司时,那是工伤赔偿保险,但那只是——一次小型收购。这是一次不错的收购,但那实际上是我们去年年底收购的一家商业保险承保商。
但是,如果你看看那些大公司,有些我们根本不想要。有几家我们是想要的。但价格可能远高于我们认为自己能够以类似成本自建一家可比业务所需要的价格。
我是说,我们——实际上——我认为我们将建立一个非常庞大的商业保险业务,而且基本上我们是以账面价值把它建立起来的。而且我们不会沾染其他公司的坏习惯,至少我们希望不会。
所以,如果你能在这个行业找到合适的人、具备合适的心态,那么自建其实比收购更好。
你知道,我们显然拥有一位了不起的经理人,阿吉特,而其他这些人都主动来找他,所以我认为——如果有某些商业保险业务,而我们能以合适的价格收购到,我们早就做了。
但我们一直没能做到这一点,所以我们将自己建立起来。而且我预计,在相对较短的时间内,我们将拥有一项良好且规模可观的商业保险业务。
23. 芒格:比特币不会成为“通用大货币”
巴菲特:好的。5号台?
观众:早上好。我叫本杰明,来自威斯康星州的阿普尔顿,我有一个关于非监管数字货币的问题想问你,比如比特币。
我想知道,你认为这类东西在过去几年出现意味着什么,你觉得这对未来可能意味着什么?谢谢。
巴菲特:查理,我希望你对这个话题略知一二,因为我一无所知。(笑)
芒格:我知道他在说什么。
巴菲特:我知道他在说什么,但我只是不——
芒格:我完全不相信比特币会成为某种通用大货币。
巴菲特:这肯定也是我的直觉反应,但我——我并没有真正研究过它。
但我——我这么说吧:在我们的490亿美元中,我们没有把任何一分钱转到比特币上。(笑)
我的——嗯,实话说,我对此一无所知。这通常不会阻止我谈论一些事情,但这次会。
24. Pampered Chef 不是传销骗局
巴菲特:好的。安德鲁?(笑)
安德鲁·罗斯·索金:好的。
比尔·阿克曼,这位维权投资者,同时也是伯克希尔的投资者,最近几个月对多层次传销公司康宝莱(Herbalife)的合法性提出了质疑。他称其为传销骗局。
伯克希尔也拥有一家多层次营销公司:Pampered Chef。
阿克曼对Herbalife(康宝莱)的抨击会对Pampered Chef或伯克希尔产生任何影响吗?你认为阿克曼的担忧是站得住脚的吗?
你如何看待关于多层次营销公司的争论,又如何辨别哪些是合法的,哪些不是?
巴菲特:是的。我对此一无所知——我甚至从没看过Herbalife的10-K年报,所以并不了解他们的运营情况。
但我认为,关键显然在于,一家直销企业的业务实质,究竟是把产品卖给某种意义上的准经销商、让他们囤货,还是——实际上——把产品卖给最终用户。
而Pampered Chef和那种靠先卖给A级人员、再由这些人卖给B级人员、层层转卖来赚钱的模式,可以说是天差地别,毫无关系。
确实有一些人——很多人——是按照他们招募来的人的销售业绩来获得报酬的。
但这种让人囤上几百美元一套、却从未卖出去的产品包、并以此作为主要业务模式的做法——在这一点上我对Herbalife一无所知,但我了解Pampered Chef——那不是Pampered Chef的经营方式。
Pampered Chef的业务是建立在卖给最终用户的基础上的。
我们每周都有成千上万场家庭聚会,真正要使用产品的人从别人那里把产品买下来,我们赚的钱——不是靠让人囤货、然后这些人退出销售队伍来赚的。
查理?
我认为这应该是关键的判断标准。如果由我来监管这个行业,我会特别留意这样的经营模式:成千上万的人满怀希望地想靠销售产品谋生,投入自己的积蓄,买下一大堆自己根本用不着的产品,结果希望落空,手里只剩下一堆产品。
而母公司——或者说主导公司——就这样出去,向成百上千万人兜售一个最终没能实现的梦想。
查理?
芒格:嗯,卖“神奇药水”比卖锅碗瓢盆更容易掺杂骗术。(笑)
巴菲特:不过以我们这把年纪,要是你们谁有什么“神奇药水”,我们倒真想买一点。(笑)
查理,我猜你的评论就到此为止了吧?
芒格:是的。
25. 巴菲特之后的“最后贷款人”角色?
巴菲特:好。
道格?
道格·卡斯:沃伦——
巴菲特:道格。(笑)
道格·卡斯:沃伦。(笑声)
过去十年里,伯克希尔的大部分回报,靠的是你的声誉以及你从陷入困境的公司那里争取到非凡交易的能力,这与过去你更多是作为一名深入挖掘、做大量分析的价值投资者的做法不同。
是什么让你相信,你继任者的“印记”对伯克希尔来说会像你的印记一样有价值?
巴菲特:呃,继任者手头能调用的资本可能会更多,而且可以预见,在市场陷入困境的时候,他们时不时都会有资本可用。
而在那种时候,很少有人——很少有人既有资本,愿意出手的人就更少了。
但我毫不怀疑,我的继任者在动荡时期会拥有非同一般的资本——在那种动荡时期,能够迅速拿出巨额资金说“行”的能力,会让你在整个投资界几乎无人能及。
我并不担心那位继任者在那种情况下会不愿意动用资本,也不担心没有人会来找他。
我的意思是,一旦市场真正陷入恐慌,出于这样那样的原因有人急需大笔资金时,伯克希尔就是那个“800热线电话”。
当然,这不是我们的主营业务。你知道,这种事在2008年发生过几次,2011年也发生过一次。这不是我们的主营业务,但也无妨,而且以后还会再发生。
我想,如果哪天道琼斯指数连续几天每天下跌1,000点,潮水退去,我们发现谁在裸泳,那些“裸泳者”如果需要大笔资金,很可能会打电话给伯克希尔——他们会打给伯克希尔。
我是说——伯克希尔的声誉只会更加牢固,因为在大多数人都僵在原地不敢动的时候,伯克希尔愿意为靠谱的交易提供资金。
而当这种事在我不在的时候发生时,它就会更加成为“伯克希尔”这个品牌本身的事,而不再依附于某一个人。
查理?
芒格:我倒想说,早年沃伦作为价值投资者、在那些少有人问津的小公司上取得巨大成功,是因为他当时的竞争者非常少。
如果他一直待在那个领域,就得转向更大的公司,而竞争也会激烈得多。
他进入了另一个领域——为那些不希望被总部事无巨细地掌控的大公司提供一个好归宿——在这个领域里,竞争并不激烈。
所以我想说,他做的正是正确的事,认为他本该一直留在过去那条路上的想法是很荒唐的。
巴菲特:呃,我们会——我想他大概是指美国银行那笔交易,或者高盛和通用电气那些——市场上总会出现这样的时刻,需要大笔资金——我也接到过其他一些事情的电话,不过——
芒格:是啊,但别人可接不到那种电话。
巴菲特:呃,他们既没有那笔钱,也没有立即行动的意愿。
而伯克希尔——这些特质在我离开之后依然会留在伯克希尔身上。
事实上,从某种意义上说,随着我们规模越来越大,我们所占据的这块领域也会越来越成为我们独有的,我想是这样,查理。
芒格:这就是我喜欢它的地方。(笑)
26. 我们只从愿意出售的人手中购买
巴菲特:好。6号站?
观众:你好。我叫安德烈,来自加州比佛利山庄。
在一些非常关键的事件中,比如桑伯恩事件,或者你收购喜诗糖果的时候,还有你收购伯克希尔股票的时候,你说服了人们把股份卖给你,尽管他们其实并不想卖。
在那些具体情形中,你影响他人的三个关键因素是什么?
巴菲特:是的。我不认为——你提到了桑伯恩,也提到了喜诗糖果——我不认为……喜诗家族里当时死了一个人,是拉里·喜诗,对吧,去世的是他?
芒格:是的。
巴菲特:他是玛丽·喜诗的孙子,是核心人物,也是经营者,我猜是这样,家族其他人其实并不想经营这门生意。
所以公司就被拿出来出售了,我甚至都没听说这件事,直到他们已经和另一方谈过——我都不知道那是谁——他们和那方谈成了一笔交易,但最后没有成。
查理大概记得比我更清楚。我们确实——喜诗家族——是查理说服我去买下它的。我们并没有说服他们卖,查理?
芒格:是的。我们从来没有从任何不情愿的卖家手里买过任何东西。
巴菲特:没有。伯克希尔这边,我们是1962年开始在公开市场上买入的。当时它有相当多的股东,交易也算活跃,我们买了很多股票,也确实买过几笔关键的大宗股份。
我们从奥蒂斯·斯坦顿手里买过一笔,他是西伯里·斯坦顿的弟弟,但奥蒂斯是自己想卖。
这在当时并不是世界上最有吸引力的生意。我是说,这是一家纺织公司,过去大多数年份都在亏钱,十年里累计亏损相当可观。而且它是一家北方纺织公司。
所以,我们在市场上买了很多股票。我们有两大笔股份,一笔来自奥蒂斯·斯坦顿,一笔来自马尔科姆·蔡斯的一些亲属,但他们都乐意出售。
我从来没见过——在我从奥蒂斯·斯坦顿手里买股票的时候——我从未见过他本人,所以我没有当面对他做过任何推销。
蔡斯家族那边也是一样,不是马尔科姆本人,而是他的一些亲属,他们卖给我们一大笔10万股的股份。但我们从来不是主动去说服别人卖股票的。
所以我能想起来的情况其实很少——我们和贝蒂·彼得斯谈过,是为了劝阻一笔我们认为很愚蠢的交易,当时Wesco正考虑和圣巴巴拉金融公司合并。
我专程飞到旧金山去见她。但她还是留了下来,跟我们在一起。她没有卖掉自己的股票,直到今天仍然是股东,三十多年了,快四十年了。
查理?
芒格:这个我没什么好补充的了。
27. 伯克希尔在收购上的优势
巴菲特:好。那我们接下来请卡罗尔。
卡罗尔·卢米斯:这个问题来自科罗拉多州克雷斯特比特市的马克·特劳特曼。
沃伦和查理,你们今天在一些小的方面已经提到过这个,但这是一个直接的问题。
“沃伦,这些年来你和查理都描述过,你们是如何把伯克希尔·哈撒韦打造成能够长期可持续经营的公司的。
“我很难用简单易懂的话,向我13岁的女儿——坦白说,也向很多成年人——解释清楚伯克希尔的商业模式以及它长期可持续的竞争优势。
“能不能请你们两位,尤其是对我今天也在场的女儿凯蒂,做一段彼得·林奇式的两分钟简短说明,解释一下伯克希尔·哈撒韦这门生意,以及它作为未来几十年长期投资标的的优点?”
巴菲特:好,查理,你来跟凯蒂说说。(笑)
我要去吃点软糖了。(笑)
芒格:好吧,我来试试。
我们一直努力保持理智,而很多其他人,很多人,却喜欢发疯。这就是一种竞争优势。(笑声与掌声)
第二点:随着我们规模变大,我们一直在用一种黄金法则——我们希望以我们自己愿意被对待的方式,来对待旗下子公司。
这在美国企业界依然是非常罕见的态度,它使得一些人愿意来找我们,而不愿意去找别的任何人。这是一种长期的竞争优势。
我们一直努力做那些找上门来、需要资金雄厚的伙伴的人的好搭档。这是一种竞争优势。
所以,我们正在离开一个竞争极其激烈的领域,进入一个我们显得更与众不同的地方。
这是一个非常好的主意。真希望我们当初是故意这么做的。(笑)
巴菲特:几年前,我相信这位听众今天也在场,他来找我,当时他六十多岁,说自己大约有一年的时间都在考虑要不要卖掉他的生意。
他之所以考虑这件事,并不是因为他想退休。我们——我们很少从想退休的人手里买生意。他一点也不想退休,他热爱自己正在做的事情。
但他有过一次经历,几年前他从一个家族手里买下一家企业,他认识那个一手把企业建起来的人,后来那人去世了,然后这个家族、这家企业、这些员工,什么坏事都开始接连发生。
所以他真的想把“他自己这家企业将来会怎样”这个问题彻底解决掉。
倒不是说他真的很在意把它变现,或者拿到那笔钱。他只是想——他想让自己安心,确信自己花了三四十年心血一手建立起来的东西,不会毁掉——或者说,不会因为他——如果他——如果他去世了——而毁掉他的家人。
所以他说他想了整整一年。他想来想去,心想,“好吧,如果我把它卖给我的某个竞争对手”——他们通常是合乎逻辑的买家,一般都是这样。这也是为什么会有反垄断法。
如果他把公司卖给一个竞争对手,对方进来之后,基本上就会安插自己的人来掌管。
他脑子里全是这些关于协同效应的想法,而所谓协同效应就意味着那些帮他建立起这家企业30年的员工都会被裁掉,收购方会像匈奴王阿提拉那样杀进来,成为征服者,而他不想这样对待那些多年来一直帮助他的人。
然后他想,他也许可以把公司卖给某家私募股权公司。他估计,如果卖给他们,他们会给公司背上一堆债务,这是他不喜欢的,然后过一阵子他们又会把公司转手卖掉。这样一来,他还是会失去控制权,而他们可能会做出他最初就不想看到的事情,比如把公司卖给竞争对手,或者别的什么。
所以他来找我的时候,他讲了这番话,然后他说:“这真不是因为你有多有吸引力。”
但他说:“你是唯一一个还站在这儿的人。我是说,你不是竞争对手,也不是私募股权公司,我知道跟了伯克希尔我会有一个永久的归宿,那些这些年一直陪着我的人会继续得到机会,会继续为我工作。我可以继续做我热爱的事,也不用担心万一今晚我出了什么事会怎样。”
嗯,事实证明,那家公司对伯克希尔来说是一次绝佳的收购,而我们的竞争优势就在于我们没有竞争对手。而且我想——嗯,我们还会看到更多这样的情况。这些年我们已经见过很多这样的事了,以后还会见到更多。
查理,你有什么要补充的吗?
你还没提到的一点是,建立股东基础也不一样——我们确实把股东看作合伙人,而且,你知道,这不是哪家公关公司替我们编出来的说辞,我们希望你们得到和我们一样的结果,我们也尽一切办法来证明这一点。
28. BNSF运煤与运油的前景
沃伦·巴菲特:乔纳森?
乔纳森·布兰特:我有一个——(掌声)
我有几个关于伯灵顿北方公司两大能源业务——煤炭和原油——的问题。
沃伦·巴菲特:嗯哼。
乔纳森·布兰特:鉴于燃煤发电正处于逐步的结构性衰退中,能否谈谈用于运煤的铁轨、机车和其他资产能否被重新调配、以同样的盈利水平服务其他客户?这些资产是可以通用互换的吗?
另外,即便管道正在修建以服务巴肯地区,即便目前原油价格在不同地区之间的巨大价差可能会收窄,铁路运油业务是否还能继续增长?
您之前在电视上谈到过铁路运油的灵活性。能否请您详细说说?
沃伦·巴菲特:好的。如果没有煤炭运输,我们那些铁轨中有一些确实找不到多少用处,这一点毫无疑问。
所以,我认为你说的那种情况会是一个非常缓慢的过程。不过,我是说,煤炭的前景和石油的前景是不一样的。
就煤炭而言,从年度波动来看,很大程度上可能取决于天然气的价格,因为有些发电产能可以在两者之间来回切换。
至于石油,我想几年前的看法是,铁路运输方面可能只会有一个小小的波动。但我和一些石油生产商聊过,其中包括巴肯地区最大的一些企业,我认为未来很长一段时间铁路运输的使用量都会很大,而且事实上还会继续增加。
顺便说一句,石油通过铁路运输的速度其实比通过管道快得多。大多数人脑子里的画面大概是,石油在管道里以惊人的速度流动,而铁路车厢则停在一边闲着。
但事实恰恰相反。用铁路运输石油可以快得多。
而且随着市场价格的变化、各家炼油厂情况的不同等等,铁路运油有很大的灵活性。
马特·罗斯就坐在前排,如果有人能给他递个话筒,我想他能比我更详细地跟大家讲讲煤炭和石油的运输情况。马特?
我们这儿有没有能打到他那边的追光灯?
马特·罗斯:好的。沃伦,这两块业务其实很不一样,这纯粹是地理分布决定的。
我们预计煤炭业务基本上会维持在目前的水平,具体取决于天然气价格以及美国环保署(EPA)方面的政策走向。
我们的铁路运油业务,目前在巴肯地区大约有10个装货站,配有约30个目的地卸货站。我们目前正在洽谈,考虑再增加约30个目的地卸货站。
所以现在真的是个令人振奋的时期。我们目前每天大约运输65万桶原油。我们预计到今年年底会达到75万桶,而且我们看到了一条通往120万到140万桶的路径。
沃伦·巴菲特:想想不久前全国的总产量才每天500万桶,这确实是一个很大的量。
当然,这不仅仅是巴肯地区的事。要知道,页岩气开发以后还会带来很多新变化。
29. 对哈雷戴维森票据到期感到惋惜
沃伦·巴菲特:好,7号台?
观众:早上好,沃伦和查理。我叫比尔·轩尼诗(音译),来自威斯康星州密尔沃基。
我有一个类似的问题。早在2009年,您对哈雷戴维森进行了一笔重大投资,期限五年,利率15%。我注意到那笔票据将在2014年到期。
等这笔投资到期之后,您有什么打算或想法?
沃伦·巴菲特:嗯,我们其实很想干脆不回复来信,就这么一直让他继续付15%的利息,但那是不可能的。
这些——不,那些是——在公司债券市场基本上完全冻结的那段时期,我们做了几笔私下交易,得到了一些不同寻常的条件,不过那显然也是那些公司当时所能拿到的最好条件了。而这些交易现在都快到期了,我真希望当初那些五年期的交易能签成十年期的。
不过,那——那是一段特殊的时期。实际上,那是我们手里一项正在逐渐消耗殆尽的资产,是五年前留下来的。
我们在短期内不会再看到那样的情况了,但将来某个时候,我们还会看到类似的机会。
我是说,这个世界总是容易走向极端,而极端总会带来后果,我们也随时都愿意出手行动。
我是说,我们当时并不认为哈雷戴维森会破产,就这么简单。
你想啊,一家能让顾客心甘情愿在胸口纹上广告的公司,总不会太差吧,我是说——(笑)
不过,等哈雷戴维森的票据到期的那天,会是令人伤感的一天。
30. 托德·库姆斯和泰德·韦施勒选股的独立性
沃伦·巴菲特:好,贝姬?
贝姬·奎克:这个问题来自 Andishi Tuzush(音译),他问:「如果托德·库姆斯和泰德·韦施勒买入了一只你之前研究过、认为不是好投资的公司的股票,你会跟他们分享你的看法吗?」
巴菲特:我大概要等到他们开始买入之后一个月左右才会知道。
我不——他们买东西之前不会跟我核对。
3月31日我又各给了他们十亿美元,我不知道他们是不是已经把这十亿美元花出去了,也不知道——他们买了哪些股票,或者——
我会在投资组合报表上看到,我每个月都能收到,但投资决策是由他们自己负责的。
他们有一两项限制,是关于——比如说,如果我们持有一大块美国运通的股份,根据银行控股公司法,我们就不能再买入更多股份。
所以有一些类似这样的限制,是他们受到约束的地方。但除此之外,他们买什么都不受限制。
他们买过一些我不会买的东西。你知道的,我也买过一些他们不会买的东西。这就是投资过程的一部分。
我不会告诉他们要分散到什么程度。他们如果愿意,可以把钱全部投在一只股票上;也可以投到50只股票,尽管那不是我的风格。
他们是在管钱。而当年我管钱的时候,你知道,我希望自己是个自由代理人。
如果有人想把钱交给我——他们可以自己决定要不要把钱给我,但一旦把钱给了我,由我来负责管理,我就希望能有充分的自由去做我想做的事。我不想被绑住手脚,却还要为结果负责。
而这正是我们现在跟托德和泰德之间的关系。
要做到这一点需要很多——能得到我们这种信任的,是很不寻常的人。这绝不是查理和我会轻易做出的决定。
但我们在雇用他们的时候就认为他们值得信任,而在观察了他们一段时间的实际表现之后,我们比以往任何时候都更加确信这一点。
查理?
芒格:在这之上我还能补充什么呢?
31. GEICO 为什么不效仿前进保险(Progressive)的 Snapshot 计划
巴菲特:好。克利夫?
克利夫·加兰特:谢谢。我想就前进保险的 Snapshot 计划提一个跟进问题。
我知道 GEICO 第一季度的数字非常好,公司经营得也很顺利。
但前进保险声称,他们从 Snapshot 中获得的数据非常有价值。他们能给最优秀的司机降价30%,而这些客户仍然是他们盈利能力最强的客户。
今天在场有很多 GEICO 的投保人,我相信他们都是很好的司机。
他们为什么不该去试试 Snapshot,争取省下30%甚至更多的保费呢?为什么 GEICO 不去投资我认为看起来是一个可信的核保工具、同时也是潜在威胁的东西呢?
巴菲特:是的。他们——我不认为——当然前进保险不同意我们的看法——但我不认为他们的筛选方法比我们的更好。我甚至可以说,我觉得我们的方法可能比他们的还要好一点。
但每家公司在这方面的做法都不一样。
经营前进保险的彼得·刘易斯,在他刚创办公司的时候——他亲口跟我讲过这个故事。当时公司还很小很小,你知道,它是从一家互助保险公司分出来的。
他后来做起了摩托车保险业务。他承保的第一个客户——或者说报告的第一笔损失,我记得——是个红头发的家伙,于是他就决定有一段时间不再承保任何红头发的人了。(笑)
这就是——你知道的——当你手头没多少钱的时候,就承担不起长时间的试错。
后来彼得知道那不是一个合理的标准,他自己也清楚,但他讲这个故事讲得很开心。
但我们所做的一切,无非是——如果我看着在座的这些人,接下来一年要给他们签发保单,我会向不同的人收取不同的费率。
如果我要卖给他们人寿保险,我会收不同的费率;如果我要卖给他们健康保险,我也会收不同的费率。
每个人身上都附着不同的——不同的概率,这取决于一大堆变量。
而在 Snapshot 之前,前进保险采用的筛选方法就和 GEICO 不一样。
就像我说的,我们的方法一直运作得很好,我们相信它会继续运作良好。
而且在我们的筛选体系下,相比市场整体增速,我们获得了极不成比例的大量新投保人,这说明我们的费率有吸引力,我们的承保业绩也很出色。
我们当然也一直在不断寻找进一步优化筛选技术的方法。
但我们不会轻率地去做这些改动,因为我们现在所做的事情效果非常好。
我邀请大家在接下来的两三年里,去比较一下前进保险和 GEICO 的业绩表现,如果我们错了——我会站出来坦然承认我们错了——但我不认为我们会错。
好,8号台?
哦,查理,你想补充点什么吗?
芒格:这个嘛,很显然,我们不会因为世界上每一个竞争对手都在搞什么稀奇古怪的东西,就立刻跟着照搬,尤其是在我们现在这套运作得如此出色的情况下。
巴菲特:如果让我重新开始做直销汽车保险业务,我想我会尝试模仿 GEICO。
那样行不通,但我认为它能给你提供最好的机会。这是一套了不起的体系。
至于托尼·奈斯利,怎么表彰他都不为过。我是说——你知道,我们会——我希望我们会——今年新增一百万份保单。
整个行业,我认为,增长不会超过一百五十万份。所以,在我看来,我们大概会拿下所有增长的三分之二,而且会盈利地实现,还能替客户省下不少钱。所以我认为这是一家相当了不起的公司。
32. 我们靠糖分和咖啡因,而不是待办事项清单
沃伦·巴菲特:好的。8号台?
观众:你好。我叫Alex [Banayan],来自洛杉矶。
巴菲特先生,我听说您集中精力的一个方法是:写下您想实现的25件事,选出排名前5的,然后避开后20个。
我很好奇您是怎么想出这个方法的,还有您还有什么其他的方法来给自己的愿望排优先级?
沃伦·巴菲特:呃,我其实更好奇你是怎么想出这个的,因为——(笑)——事实并不是这样的。
这听起来是个很好的运作方法,但比我实际做的要自律得多。(笑)
要是他们把软糖端到我面前,我就吃了,你知道的,我不会去想其他25个选择。(掌声)
所以我不是说——你知道,查理和我过着非常简单的生活。我们知道自己喜欢什么,而现在我们基本上有条件去做自己喜欢的事。
查理喜欢设计建筑。我是说,他已经不是——他不再是个郁郁不得志的建筑师了——他现在是个不折不扣的建筑师了。而且,你知道——我们俩都喜欢大量阅读。
但我们——我从来没列过清单。我记不起我这辈子列过清单,不过也许我该开始了。
你给了我一个主意。谢谢你。
查理?
查理·芒格:嗯,关于沃伦的运作方法,有件很有意思的事,你在这儿就能看到。
我们刚开始的时候并不知道现代心理学的证据表明,你不该在疲惫的时候做很多重要决定,而且做很多困难的决定本身就会让人疲惫。
我们那时候也不像现在这样清楚,在做重要决定时摄入咖啡因和糖分有多大帮助。(笑)
当然,事情的结果就是,沃伦和我在日常生活中的普通决定上完全是自动驾驶模式,完全是习惯性的,所以我们不会在这些事情上耗费——浪费——任何决策方面的产能——我是说精力——同时我们还在摄入咖啡因和糖分。
而事实证明,按照现代的证据来看,这正是坐在沃伦这个位置上的理想方式。他当初并不知道这一点,他只是无意中撞上了它。(笑)
沃伦·巴菲特:等我们写那本关于营养学的书的时候,肯定会大卖。(笑)
查理·芒格:我想不起沃伦有哪个重要决定是在他疲惫的时候做出的。
他从不疲惫。(笑)
他睡得很踏实,也不会浪费时间去想要吃什么。就像你说的,他只是吃他一直吃的东西。
你知道,事实证明他的这种风格对人类认知来说堪称完美。(笑)
看起来挺古怪的,但他无意中撞上了一个非常好的东西。
沃伦·巴菲特:你可以给我下一本书写序。好了。(笑)
33. 巴菲特为收购报纸公司辩护
沃伦·巴菲特:安德鲁?
安德鲁·罗斯·索尔金:下面这个问题来自一位要求匿名的股东。
他们写道:“我来自奥马哈,作为本地居民,我很高兴你们买下了我们的报纸,但作为伯克希尔的投资者,我就没那么高兴了。
“我读了你收购报纸的理由,但考虑到这个行业的下滑趋势,从经济角度来说,我还是觉得说不通。
“难道你不觉得还有其他回报率更高的生意可以买吗?
“既然你一直说你想买大象,为什么要买这么小的一门生意?
“请具体量化一下,你对这些报纸的回报率预期到底是多少。”(零星掌声)
沃伦·巴菲特:好的。我想说的是,我们会获得一个不错的回报率。
顺带说一句,其中大部分——这些报纸大多是买来的,它们要么是S型公司,要么是某种形式的合伙企业。
所以它们——相比之下,比如买亨氏,或者伯灵顿北方圣塔菲铁路(BNSF)之类的——它们其实在最终税后回报方面有某种结构性优势,因为我们购买时可以对无形资产进行摊销抵税。
这会影响税后回报,相比于这类交易本来会产生的税前回报而言。
但我要说,我们的税后回报率——考虑到我预期盈利会下降——至少会有10%,但我认为——而且很可能会更高一些。
我认为回报率明显低于这个水平的可能性很小。
到目前为止我们所看到的一切——虽然时间还不算长,但我们现在已经拥有不少家报纸了——都表明我们会达到甚至超过10%这个水平。
这不会——这在伯克希尔不会起到举足轻重的作用。
你知道,我们现在买下的这些报纸,税前盈利大概快接近1亿美元了,其中相当一部分——相当大一部分——我们能享受到有利的税收待遇,因为它们是从S型公司买来的。
你知道,1亿美元是实实在在的钱,但在伯克希尔这个体量上,它不会有多大影响。
但最终来看,我认为相对于所投入的资本而言,这会是一个相当不错的回报。
不过,换作其他任何生意,我们是不会这么做的。我是说,这一点毫无疑问——提问者说得对。
但是,这——你知道——这并不需要我或者查理或者总部的人多费一分力气。我们能获得不错的回报,而且我们喜欢报纸,还有——
不过,我可以向你保证一件事,那就是我会很乐意每年给你一些数字,说明我们相对于投资的表现如何。
我们是以相对于当前盈利来说非常非常低的价格买入这些报纸的,我们必须这样做,因为盈利会下降。
现在,有意思的是,我们当然会看到投资银行家关于各种各样生意的资料,书里预测的盈利总是在上涨。
很多时候它们实际上并没有——你知道——并没有上涨。区别在于,我们预期报纸的盈利会下降,而无论投资推销员预期什么,他们肯定不会说自己卖的任何生意的盈利会下降。
查理?
芒格:嗯,我想你的意思是,这是个例外,而你喜欢做这件事。(笑)
巴菲特:我真不该问的。(笑)好吧。
34. 效仿特利丹公司首席执行官亨利·辛格尔顿
巴菲特:道格?算是给你做个铺垫,道格。(笑)
道格·卡斯:沃伦,在之前回答一个问题时,你提到——我想这是第一次——当你不在了以后——这里的每个人都希望那不会是很久以后的事——
巴菲特:没人比我更希望如此。(笑)
道格·卡斯:我猜你会这么说——
你会转向——伯克希尔很可能会转向——一种更集中化的管理风格或方式。
我的问题是,过去你曾多次表达对亨利·辛格尔顿博士的极大敬意,他是多元化企业集团特利丹公司的创始人兼长期首席执行官。
你曾这样写辛格尔顿,原话是:“亨利是一位所有投资者、首席执行官、有志于成为首席执行官的人以及MBA学生都应该研究的经理人。
“最终,他是百分之百理性的,而我能这样评价的首席执行官寥寥无几,”引用完毕。
在他去世之前,他把特利丹拆分成了三家公司。辛格尔顿博士曾对我们共同的朋友李·库伯曼说,他这样做有几个原因。
其中有一个原因,李特别对我提起过,我想就此请教你。据辛格尔顿说,特利丹变得越来越难以由一位首席执行官来管理。
考虑到贵公司更大的复杂性、规模,以及过去三年你所面对的管理问题,你对伯克希尔的情况会怎么看?
把伯克希尔按业务线拆分成若干家分别上市交易的公司,这种重组方案是否可取?
巴菲特:在我看来,伯克希尔应该算是想象中最容易管理的公司了。
如果你把之前的一个回答拿出来看——我明白你为什么这样理解,那个回答确实暗示了在我身故之后会有更多一点的集中化管理,仅仅是就那些小公司而言,会稍微多一点。但我不预期会有任何真正意义上的变化。
这样吧,查理认识亨利·辛格尔顿,我想让查理谈谈他对辛格尔顿哪些地方做对了、以及最终又在哪些地方做错了的看法,可能会很有意思。
不过,我先来回答你问题的最后一部分。
我确信,把它拆分成好几家公司会带来更差的结果。现在肯定是这样,而且我相信未来也是这样。
查理?
芒格:嗯,亨利·辛格尔顿是个天才,他能蒙着眼下棋,水平就差特级大师那么一点点,任何复杂的数学或物理考试他都从没考低于800分。
而且,我认识他。他就住在我们那个社区。
但他一开始是搞企业集团起家的,那时他非常热衷于不断报告更高的盈利,好让那个滚雪球式的把戏继续玩下去。而当他在走下坡路时来管理这些公司时,他坚持不懈地、而且非常合乎逻辑地回购股票,就像一个优秀的棋手该做的那样。
而且——但他管理那些公司的方式,比伯克希尔历来的运作方式要集中化得多。
到最后,他想把大部分企业卖给我们。到那个时候,他已经病了,他确实很想卖给我们。当然,他想要的是伯克希尔的股票。
我们基本上跟他说:“亨利,我们爱你,我们也很想买下你的生意,但我们不想发行伯克希尔的股票。”
所以,我认为你不应该觉得,仅仅因为他是个天才,他做得就比我们好。
在某些方面他确实做得更好,因为他懂那些高科技含量很高的生意,但是——
巴菲特:他在公开市场上玩得比我们高明得多。我是说,那——
芒格:是啊。
巴菲特:其实我们对那样做并不感兴趣。
芒格:不,我们不感兴趣。
巴菲特:他在这方面很了不起,他为跟着他的股东赚了一大笔钱。
但在某种程度上,他把股东群体看作是可以被利用的对象,他疯狂地发行股票。我敢打赌他至少做了50次收购,其中——
芒格:是的。
巴菲特:他想用一个非常花哨的高价股票去做交易。他玩的是六十年代那套游戏,而我们其实从来不想卷入那种游戏。
我是说,他在炒作那只股票。而且,你知道,他背后有利顿工业那段经历,那是一种如果你不在乎结局如何,玩起来会效果惊人的游戏。
所以我们没有玩那种游戏。他——就想要伯克希尔股票这件事而言——你知道,他基本上正走向第三阶段——(笑)——先是以高价发行股票,然后再以很低的价格把它买回来,接下来他打算——
芒格:——以高于其价值的价格卖给我们。
巴菲特:对,没错。
芒格:那只股票选错了。但他是个才华横溢的人,那种冷静的理性令人钦佩。
我更喜欢我们的这套体系。我们比特利丹(Teledyne)更像慈祥的长辈。
巴菲特:这算不上最严苛的考验。(笑)
35. 高昂的医疗成本正在损害竞争力
巴菲特:好。9号台?
观众:你好。我叫凯莉·莫雷尔(音),来自纽约,我有一个问题。
你们一直在企业税、个人税税率以及贸易赤字问题上直言不讳。
我想请问,你们认为企业领袖和政策制定者应该重点关注哪两三件事,才能维护美国的竞争力?
巴菲特:嗯,我会说医疗成本是一个大问题。
我们正在花——我们这个国家在医疗上的支出——说法不一——但大致算是国内生产总值(GDP)的17.5%左右。而我们在世界上的大多数竞争对手,支出大概在9.5%到11.5%之间,或者差不多这个水平。
所以你知道,一美元里只有100美分,如果你在这一美元里让出6、7、8个百分点,那就等于你的原材料成本更高,或者类似的情形。
所以,这会是美国竞争力面临的一大问题。现在就是如此,而且种种迹象表明,情况只会愈发严重。
这和医疗保险(Medicare)的问题无关,那当然也是个巨大的问题,但真正的问题在于医疗成本本身,不管是私营体系还是任何一种支付方体系都是如此。
在成本上,我们相对于世界其他地方存在巨大的劣势。
人们过去常说,通用汽车每辆车要多付1500美元的医疗成本,而丰田没有这项负担。要是他们在钢材成本上有每辆车1500美元的劣势,那管理层肯定会全力应对。
哪怕钢材成本只差150美元——或者15美元——他们也会在意,但医疗成本这种在很大程度上超出任何一家公司控制范围的东西,却注定会成为巨大的竞争劣势。
不过总的来说,顺便说一句,我是说,自2008年危机以来,美国相较于大多数国家表现得非常好,我们这套体系是行之有效的。
但如果你问我美国企业面临的头号问题是什么,我会说就是那个医疗成本上的劣势。
查理?
芒格:嗯,我要补充一点,我认为这个畸形膨胀的证券和衍生品市场——市场们——对我们的竞争力毫无益处。(零星掌声)
来自加州理工和麻省理工的年轻人纷纷投身高端金融、衍生品交易之类的行业,我认为这从对国家的影响来看,是一个彻头彻尾疯狂的结果。
巴菲特:还有别的吗?(零星掌声)
芒格:嗯,我同意你关于医疗的看法,但我觉得另外那件事更令人反感。
巴菲特:查理很有《旧约》的作风。而他是对的。
36. 奥巴马医改对伯克希尔的影响?
巴菲特:卡罗尔?
卡罗尔·卢米斯:这个问题正好接着你上一个回答说下去,来自约翰·希尔米(音)。
「我从未听说或读到过,伯克希尔近30万名员工是否目前都享有医疗福利。
「如果并非所有员工目前都享有福利,伯克希尔是否测算过遵守《平价医疗法案》(Affordable Care Act)的成本?如果测算过,成本会是多少?
「换句话说,《平价医疗法案》将会如何影响伯克希尔?」
巴菲特:嗯。这个问题我不知道答案。
我几乎可以肯定——你知道,我们有70多家子公司,其中有一家自己就有100多家下属单位。
所以,很难一概而论地讲。但就我所知,我不知道有哪个部门是没有医疗福利的。
但就像我说的,我们刚买下27、28份日报,其中一些规模很小,所以我没法针对每一个单位逐一说明。
但医疗成本对我们来说是一项巨大的开支。我们实际上打算——你知道,我们很少集中统一处理事务——但这是一件我们旗下所有公司都会努力去了解将会面临什么、并设法找出应对方案的事。
但我们目前还没有——还没有以任何方式评估——汇总出——那个问题所要求的那类数字。
显然,我们已经在医疗成本上花了很多钱,才达到目前呈现出来的这类数字。
我在查看我们一些——少数几家——单位的月度报表时,能看到这一点。我会看到成本上涨了10%到12%。
至于2014年会怎样,我不知道。
但我们的竞争对手也会面临同样的情况,到时候我们会设法找出在那个时点最合理的应对方式。
我们各家公司的管理者已经在为此忙碌,尤其是那些较大的单位,正在这方面投入大量时间。
但这不是我们试图从总部统一控制的事情。
查理?
芒格:是,我们真的不想从总部去控制它。我们喜欢让这种决定在靠近一线的地方做出。
37. 屋顶太阳能发电的未来
巴菲特:乔纳森?
乔纳森·布兰特:这是给查理的一个问题,我认为他在这个话题上是专家,希望我不要因为问这个问题而暴露出我的无知。
这个问题是关于你们受监管公用事业公司的资本支出计划,以及实现当前和未来产能回报的一个潜在长期风险。
随着太阳能电池板成本的持续下降,越来越多的公用事业客户至少会考虑自己在屋顶发电,有些人担心会出现一种恶性循环:客户减少对电网的依赖,迫使公用事业公司提高电价以维持对剩余客户的回报,而这反过来又激励这些客户进一步减少对电网的依赖,甚至彻底脱离电网。
我理解,对于像亚利桑那和加州这样阳光充足地区的受监管公用事业公司来说,风险最大,但考虑到像德国这样多云的地方也有大量太阳能发电,爱荷华、太平洋西北地区、落基山脉和英国的受监管公用事业公司真的能免受影响吗?
芒格:嗯,我的回答是,我不认为有谁真正确切地知道这件事会如何发展。
我很有把握地预测,沙漠里的太阳能发电量会比多云地区屋顶上的太阳能发电量多——(笑)——这是有充分理由的。
而伯克希尔在太阳能方面的大型业务,正是在你们所说的类似沙漠的地方。
我们获得了非常优惠的条件和激励措施,我认为伯克希尔在太阳能领域会做得很好。
我自己对试图靠一大堆小小的屋顶来运营全世界的公用事业持怀疑态度。我怀疑这里面有些胡言乱语——以及这个领域里的一些花哨的推销手法。
当然,早期这样做的人是愚蠢的,因为价格随后迅速下跌。所以,把我算作不完全被多云地区屋顶太阳能所打动的人。
巴菲特:我们请到了中美能源(MidAmerican Energy)的格雷格·阿贝尔。如果我们能把聚光灯打到他那边,格雷格应该能比查理和我更有见地地谈谈这个问题。我注意到——
芒格:是啊。
巴菲特:我注意到——我注意到乔纳森想要一个有见地的答案时,完全把我排除在外了,不过我对此并不介意。格雷格?
格雷格·阿贝尔:好的,很乐意谈谈这个话题。
乔纳森,我想说你说得完全正确。就屋顶太阳能而言,我们确实看到安装总成本在下降。
与此同时,当你把它和这些州大多数地区的地区电价、或特定电价相比时,公用事业公司仍然极具竞争力。
我想强调的是,随着屋顶太阳能装置的增多,你会看到电价结构的重新调整,但与此同时,公用事业公司也有很多保护措施。
所以在我们供电的地区,我们会看到一些太阳能的引入,但我们完全有信心,我们的系统从长远来看,对我们的客户和股东——伯克希尔的股东——都是有价值的。谢谢。
38. 运气、时机与成功
巴菲特:好。10号台。
观众:谢谢。我是马克·马尔佐托(Marc Marzotto),来自加拿大多伦多。
比尔·格罗斯(Bill Gross)最近发表评论说,包括你们在内的那一代投资者,成功很大程度上要归功于时机。
你们同意比尔的说法吗?你们认为今天的投资者也会遇到类似的机会吗?谢谢。
巴菲特:是的,毫无疑问,出生在美国对我来说是一个巨大、巨大、巨大的优势,而且正如我在最近一篇文章中指出的,生为男性也是一大优势。
如果我是1930年出生的女性,我在投资界或商界不可能拥有我实际拥有的那些机会,差得远了。
而且时机本可以更好一点。实际上,我父亲是个证券推销员,你知道,我是1929年11月被孕育的。如果你还记得,那时股票已经大幅下跌了。
我父亲那时真的没什么人可以拜访,家里也没有电视之类的东西。所以,我就这么出生了,你知道。(笑)
所以我觉得自己非常幸运,赶上了1929年的大崩盘。
而那也带来了整整十年,甚至不止十年,人们对股票非常反感的时期。嗯,那是相当长一段时间的糟糕生意,接着又是一段更长时间人们对股票反感的时期,就像过去到2010年前后的那十年,很多人也对股票感到厌倦一样。
所以那是一个有利的环境。但美国本身就是一个极其有利的环境。如果我早出生五年,我可能会赚更多钱。但如果我晚出生10年或15年,我可能会赚得少一些。
但是——我羡慕今天出生在美国的婴儿。我的意思是,我认为,从概率上讲,那是有史以来最幸运的人。
我认为,从概率上讲,他们在各方面的人生际遇会比我出生时要好得多。
我认为他们在投资领域也会有很好的机会。
这个领域可能不会像我大约在1950年、51年前后开始时那么好,但仍将是一个非常好的领域。
一个对投资充满热情的人,如果今天出生,20年后步入成年,我认为他很可能会做得很好,而且生活水平会远远超过我们今天,就像我们今天的生活远比许多年前的约翰·D·洛克菲勒好得多一样。
查理?
芒格:嗯,你早年的竞争非常弱,我不认为现在的竞争同样弱。
所以我认为,没错,我们从时机上占了便宜。但我不认为这意味着以后就无事可做了。
巴菲特:可是查理,在2008年和09年,有各种各样高智商的——
芒格:是啊。
巴菲特:——经验丰富的投资专业人士,我是说,成千上万、成千上万、成千上万的人。
而你在《每日期刊》公司(Daily Journal Company)投资的一些股票,成本是X,现在值三倍X或四倍X左右吧?
芒格:没错。
巴菲特:是。我把那叫机会,但对他来说也许是家常便饭。(笑)
芒格:但我等了好多年才出手的。
巴菲特:可它最终还是出现了。
芒格:哦,是的。可我刚认识你的时候,你正淹没在各种机会里呢。(笑声)
你当时在等——
巴菲特:不幸的是,我没有淹没在钱里。(笑)
芒格:不,你缺的是钱。
巴菲特:是啊。现在我们有钱了,却没有点子了。
39. 你得喜欢自己在做的事
巴菲特:好。station——(笑声)
10号站?10号站?我们有10号站吗?我们看看。应该就在那边。
观众:你好。
巴菲特:你好。
观众:我叫德克斯特·昂(音)。我来自弗吉尼亚州斯塔福德。
我今年30岁,我在想,再过几年我的生活会是什么样子,更别说50年后了。
我想问巴菲特先生和芒格先生:你们觉得过去50年里自己有什么变化?
如果你们能对50年前的自己说一句话,你们会说什么,无论是关于事业还是生活的建议,你们会怎么说才能让那时的自己真的听进去?(笑声)
巴菲特:查理,这个交给你来答。(笑声)
顺便说一句,我愿意跟你换个位置,所以不用担心你的未来。
芒格:是啊,我们基本上老派到有点乏味老套的地步。
我们认为你应该一直坚持下去,保持理性,保持精力充沛,那些老的美德依然管用,而且——
巴菲特:还要找到能让你兴奋的事。
芒格:你得在让自己兴奋的地方工作。
我不知道沃伦怎么样,反正我在自己不喜欢做的事情上,从来没有取得过多大成就。
巴菲特:查理和我都是从同一家杂货店起步的,可我们俩现在都没做杂货生意。(笑)
芒格:我们也升不了职,尽管你姓那个姓。
巴菲特:是啊。(笑声)
我祖父说得也对。(笑)
这其实——我是说,如果你够幸运的话,查理和我在这方面就很幸运。我们——嗯,首先我们幸运地生在这个国家——但我们很早就在生活中找到了自己喜欢做的事,然后我们,你知道的,我们很努力地去做那些事,但我们在做的过程中也乐在其中。
我们经营伯克希尔一直特别开心,我是说,简直有点罪恶感。
不过,我们很幸运——你知道,我父亲当年做的生意他自己并不觉得有多大意思,可我却觉得很有意思。
所以每次我周六去那儿,那里有很多书可以读,你知道,从很小的时候起,这一切就顺理成章了。查理也找到了——他找到了——
芒格:我们找到了一种方式,为你——为你所犯的——那么开心的“罪过”赎罪。你把所有的钱都捐回去了。
巴菲特:是啊,不过到头来,不管你愿不愿意,你都得把它全部还回去。
芒格:这话也对。(笑声)
40. 理性的保险定价
巴菲特:好。贝姬?
贝姬·奎克:这个问题来自爱尔兰都柏林的劳伦斯·恩德森。
他问:“是什么因素让伯克希尔的保险定价政策在作为一个规模相当大的市场参与者的同时,还能保持如此理性?”
巴菲特:保险方面,是那个问题吧——
贝姬·奎克:是保险方面的,对。
巴菲特:是。我想这么说:我确实认为伯克希尔是一个异常理性的地方。
我是说,我们清楚自己想要达成什么目标。我们受益于一段非常、非常长久的经营历程,也受益于——你可以争论这到底算不算好处——控股股东的存在,这样我们就不会受到外部力量的推动,被迫走上我们不想走的方向。
所以,你知道,保险应该作为一项理性的业务来经营。有些保险公司遇到的问题之一,就是华尔街每年都给他们施压,要求保费规模不断增长,你知道——很少有——
我们实际上收缩了国民赔偿公司(National Indemnity)承保的业务——这原本是我们的主要业务、传统业务——我想我们把它收缩了,大概是80%左右吧,当时这项业务变得不那么有吸引力了。
我不确定一家上市公司的经理人,如果要应对季度财报电话会议之类的压力,是否真能顶得住如果他们采取类似政策所会承受的那种压力。
我们没有——如果我们做了什么蠢事,那是因为我们自己做了蠢事。不是——没有任何外部因素在给我们施压。这是一种极好的经营方式,而且它会一直是我们的经营方式。
大多数人,如果你只拥有公司0.5%或更少的股份,你知道,而别人正在做华尔街拍手叫好的事情,而你不做,那可能会非常难以抵挡。
而且你知道,你要回应媒体的批评,以及各种各样的事情——
我们不需要——我们不必这么做。而且我们没有任何理由在保险业务上做蠢事。
你会得到很多机会去做蠢事。多年前,当价格合理的时候,我们曾是美国巨灾——自然灾害——保险的主要承保商之一。
我们认为现在价格不合理,所以我们不承保它。我们没有离开这个市场,是市场离开了我们——而且我们不会去做那种为了承担一美元的概率性损失而只收90美分保费的事。
这根本说不通,我们不会那么做。而且我们不会给任何人施加压力去做这件事,他们的收入也不取决于是否这么做。所以在伯克希尔要保持理性并不难。
查理?
芒格:是的。别人身上有一些我们不想要、因此也没有的压力。
当每天来上班的人手头没有足够的活干时,要把一项保险业务收缩80%是非常难的,这是一件反直觉的事情。
但在一个人们像在保险业里那样疯狂的地方,这样做绝对是必要的。
巴菲特:嗯,这就像在1990年代末买互联网股票一样,你知道,你周围全是那些智商很高的人,他们都在做这件事,而且做得很成功。
所以,你知道,每个人,从你的配偶到你的雇主再到媒体都会说,你知道,“怎么回事,别人都——你凭什么觉得自己那么聪明,别人都在做的时候你却不做,而他们都赚了大钱?”
当然,这就制造出一种“社会认同”的效应,而且它在一段时间内确实管用。
这正是所有这些泡沫最危险的阶段:一开始是怀疑,最后却变成了你的邻居比你更有钱,因为他跟风了而你没有。
诸如此类的事情——从众效应等等——这些东西是非常难以抵挡的。
但我们没有任何压力去做那种事。我是说,我们根本不在乎,你知道,如果——
我们不一定认为自己在那件事上比别人聪明。我们只是觉得我们不理解那到底是怎么回事。
如果他们能靠日内交易之类的方式赚很多钱,你知道,那祝他们好运。但我们不会嫉妒他们,不过我们也绝不会仅仅因为他们在做就跟着做。
查理,你还有补充吗?
芒格:哦,我总说,《圣经》里写了那些话是有原因的。你不可觊觎邻人的驴——(笑)
我是说,他们很早以前就在跟嫉妒作斗争了。这是一件非常糟糕的事情,而且嫉妒能有多大乐趣呢?
我们总说,这是唯一一种毫无乐趣可言的罪。
巴菲特:是啊。(笑)
暴食倒是很有乐趣。(笑)
色欲也有它的一席之地,不过这个我们就不谈了。
41.对冲基金在再保险领域的“愚蠢”竞争
巴菲特:克利夫?(笑)
克利夫·加兰特:我们可以接着这个话题问。(笑)
尽管近年来发生了很多巨灾,但预计今年年中续保时再保险定价还是会下降。
矛头指向了正在进入市场的替代资本,以及正在进入市场的新增承保能力。
您对这种新增承保能力有多担心?而且,你知道,便宜的再保险定价很快传导为更便宜的原保险商业定价的可能性有多大?
巴菲特:是的。我们厌恶愚蠢的竞争,而对冲基金——管理型资金,尤其是对冲基金——在过去几年里相当积极地进入了保险业,更具体地说,可能是再保险业。
一方面,这给了他们一个借口,实际上是一个“幌子”,可以在百慕大或其他税率低的地方运营,把自己的收入长期递延,不用缴纳美国所得税,而且这是一个相当体面的幌子。
而且它可以卖给投资者。人们谈论它,你知道,说这是一种不相关性的操作之类的。华尔街只要能卖的,就一定会卖。我是说,这一点你可以确信。而且——
芒格:他们也喜欢用些大词儿。
巴菲特:是的。而且现在这东西很好卖,资金会源源不断地流进来,这些资金可能——也许——会压低价格,可能会在再保险业务上做出一些蠢事,但这种事以前也发生过。
而最终,你知道,我们清楚自己愿意做什么,我们清楚我们认为价格应该是多少,我们会在我们认为胜算有利于我们获得承保利润的地方经营保险业务。如果我们做不到这一点,我们就先观望一阵子。
在投资、保险或其他很多事情上,你都承受不起随大流的代价。
而拥有一个愚蠢的竞争对手可能会很让人恼火。我是说,如果你在街角开了一家加油站,而街对面有个家伙愿意低于成本卖汽油,你知道,那你就有大麻烦了。这就是我很久以前退出加油站生意的原因。
但保险业务的好处在于——待命成本不算太高,不像让炼钢厂之类的设施闲置那样。
所以在1980年代,我们完全愿意让我们的费用率大幅上升,因为我们的业务量下降得那么剧烈。
而且,你知道,那是一项实实在在的待命成本,但它并没有伤筋动骨,我们就那样等待时机好转,后来时机确实到来了。
芒格?
芒格:靠我们这套乖僻的、等等看的方法,我们大概已经建成了世界上规模最大的因果关系保险业务。
巴菲特:是的,我觉得这话没错,不过——
芒格:那我们为什么要改呢?
巴菲特:可我们当初开始做这行的时候,其实并没有料到会有这样的结果。
芒格:这倒是真的。
巴菲特:是啊,它就那么慢慢演变过来的。
但那些原则是有用的,而且我们非常幸运,找到了一些出类拔萃的人才。
你们知道,我们在通用再保险有泰德·蒙特罗斯(Tad Montross),我们有阿吉特·贾因,我们有唐·沃斯特(Don Wurster),我们在GEICO有托尼·奈斯利(Tony Nicely)。
我是说,就人才而言,我们简直是中了大奖。而且他们也喜欢在伯克希尔这样的环境里做事,因为他们不会像在许多别的地方那样,被迫去做蠢事。
42. 巴菲特呼吁企业界让更多女性担任领导职务
巴菲特:好。11号台。
观众:你好。我叫苏珊·蒂尔森(Susan Tilson),来自纽约市。我是长期股东,但这是我第一次来奥马哈。你们这个小聚会办得还真不小。
巴菲特先生,您刚才提到,作为男性您享受了很多优势。
我有三个女儿,我希望她们能凭着自己的志向和努力走多远就走多远。
我注意到并且赞赏您在伯克希尔董事会中增加了女性成员,但伯克希尔的董事会和高级管理层,仍然反映出这样一个现实:在2013年,美国企业界身居高位的女性仍然寥寥无几。
您认为这是个问题吗?如果是,应该怎么办?
巴菲特:嗯,我确实认为这是个问题,而且我——(零星掌声)
我在《财富》杂志上写过一篇文章,我想如果你上Fortune.com,这篇文章应该是在付费墙之前,可以点开看。大概只有1150个字左右。你们能从中看到我的看法。
但毫无疑问,在我这一辈子里,乃至在那之前的上千年里,女性在世界上很多事情上,都没有得到和男性一样的机会。
我是说,我有两个姐妹,我在那篇文章里也提到过——我相信她们今天都在场——她们的年龄一个比我大几岁,一个比我小几岁,聪明程度和我绝对不相上下。她们比我更随和,我们小时候,她们和人相处得比我好得多。她们的成绩和我一样好,但她们完全没有得到和我一样的机会。
我是说,其实没有人真想限制她们。当然,我父母对她们的爱和对我一样,他们绝不会想过要对她们说,沃伦能得到这些机会而你们不能。可事实就是这样存在着。
你们知道,我小学时的所有老师都是女性。而她们之所以都是女性,是因为当时她们能从事的职业就只有那么几种。
所以结果是,以当时那样的薪酬水平,我得到的老师却比我该得的水准好得多,因为所有那些人才都被压缩进了少数几个领域。
这方面已经有了很大改善,但还有很长的路要走。
而且这里存在一个人才管道效应,所以就算你想一天之内改变一切,也是做不到的。但另一方面,这不该成为完全不去改变的借口。
我在文章里还写到这样一个事实:当人们被置于那种地位时,他们会开始相信外界对自己的那种看法,于是他们给自己设定的目标,就达不到他们本来潜力所能达到的高度。
这方面——我举了凯瑟琳·格雷厄姆(Katharine Graham)的例子,我和她相当熟。她非常非常聪明,素质极高,具备各种优秀的品质。
但她的母亲告诉过她,她的丈夫告诉过她,整个社会也告诉过她,女性经营企业不如男性。
她心里知道这不是真的,但她怎么也摆脱不掉这种想法。她把自己看成是照哈哈镜里的样子,而不管你多么努力,都很难真正摆脱那面哈哈镜,因为它已经在那里太久了。
我一直跟她说:“你去照一面普通的镜子看看,你会看到一个非常聪明、素质极高,和你能找到的任何男性一样出色的人。”
在她担任CEO期间,公司股价涨了40倍。她还写了一本获得普利策奖的自传。可直到她去世的那一天,你们知道,在某个层面上,她清楚自己和周围的男性是平等的,但在另一个层面上,她始终摆脱不掉内心深处那个小小的声音——那是她母亲灌输给她的,也是整个社会灌输给她的:你应该去照看花园,把重要的工作留给男人去做。
所以,外在的障碍——它们正在很大程度上崩塌,而这也是理所应当的。我是说,这毕竟才花了几千年而已。
我是说,正如我在文章里指出的,我们在《独立宣言》里说:“我们认为这些真理是不言而喻的:人人生而平等。”但等到他们真去起草宪法的时候,这一点就没那么不言而喻了——他们在宪法第二条描述总统职位时,用的是一堆阳性代词;而且,直到1981年,他们才想起来往最高法院安排一位——女性最高法院大法官。
所以,这个国家在这方面已经走过了很长一段路,而且还在继续前进,方向是对的。
但你们知道,我希望这个进程能继续下去,而且走得更快一些;我也希望那些因为被灌输了关于自己的错误信念而深受其苦的女性,能够扔掉那面哈哈镜,换上一面普通的镜子。这些我都写在那篇文章里了,如果你们想看,可以去Fortune.com。谢谢。(掌声)
43. 伯克希尔并非“大而不能倒”
巴菲特:好。安德鲁?
安德鲁·罗斯·索金:您马上就会明白我为什么问这个问题,也会明白我为什么挑了这个问题。
这个问题是这样的:“伯克希尔是不是大而不能倒?在同一个话题上——”
巴菲特:我记得好像有一本书就叫这个名字。是谁写的来着?(笑)
安德鲁·罗斯·索金:“在同一个话题上,您怎么看《多德-弗兰克法案》?现在它正在被付诸实施,它对伯克希尔的保险业务,以及我们在富国银行和高盛这类银行上的投资,有什么影响?”
巴菲特:是的。据我所知,我认为它并没有影响到伯克希尔的保险业务。我是说——我们——据我所知,我们从来没有因为“大而不能倒”原则而在业务上受到任何束缚。
大型银行的资本比率被设定在比小银行更高一些的水平,这显然会影响净资产收益率。
据我了解,富国银行适用的比率不像花旗或摩根大通那么高,但比奥马哈本地的一家银行要高。
资本比率越高,净资产收益率就越低。
我认为美国的银行体系比过去25年中任何时候都要强健,这一点是肯定的。
资本水平大幅提高了。很多——嗯,很大一部分——曾经出问题的贷款已经不存在了。过去四五年新增放出去的贷款质量要好得多。
这个——我认为我们——加拿大的银行体系非常强健,但是和欧洲相比,我认为我们的银行——或者说和20年前我们的银行相比——我认为它们现在要强健得多。
我不担心银行体系会成为下一次泡沫的诱因。我是说,会是别的什么东西。
我是说,资本主义总会出现泡沫。资本主义会走向过度,这是因为运作它的是人。
我们还会再经历一次,但通常不会以和上次相同的方式出现。我不认为下一次会是房地产繁荣。
但是,我——你知道,我对我们投资富国银行感觉非常好。我对我们投资美国合众银行感觉非常好。我对我们投资M&T银行感觉非常好。
所有这些都是非常强健的银行,在我看来,它们奉行稳健的经营方针,随着时间推移,应该会带来——应该会是不错的投资。
它们的有形净资产收益率不会像七八年前那样高,几乎不会那么高,因为规则已经变了。规则的改变是为了让权益更厚实,而这会拉低净资产收益率。
查理在这个话题上一向敢言,我把发言权交给他。
芒格:嗯,从长期看,我对银行体系的乐观程度不如你。
我倒希望能看到更极端一些的做法,在限制银行业务方面。我不明白为什么庞大的衍生品账簿应该和受国家担保的——受保险保护的——存款混在一起。
巴菲特:这一点我同意查理。(掌声)
芒格:银行家越想变得像投资银行家,而不是银行家,我就越不喜欢。(掌声)
我不想多说了。
巴菲特:是啊。(笑)
芒格:在这个话题上我已经惹了够多麻烦了。
巴菲特:(笑)我能——我能看到那边的记者正舔着嘴唇,等着查理扔出一记惊雷,可他今天异常克制。
44. 巴菲特更新他对冲基金的赌约进展
巴菲特:我们现在已经快到中午了。
我曾经承诺过——五年前——大约五六年前我写过文章,谈到投资者承担的过高成本——很多投资者在被推销各种类型的产品时承担的过高成本。
我谈到了对冲基金、私募股权,以及形形色色——各种各样的东西。
投资行业非常善于把投资者本应获得的回报中相当大的一部分,抽走据为己有。
所以我向任何愿意站出来的人提出打赌:一组对冲基金,在十年期间内,将跑不赢一个不收管理费的无佣金指数基金。
我承诺了——然后有人接了这个赌注,一群非常好的人。我喜欢他们。泰德·塞德斯就在这个团队里。
于是他们接受了我的挑战。我们各自投入了大约35万美元左右,投在一样东西上,十年后——嗯,我们把钱投进了零息国债,这些国债十年后到期,届时价值一百万美元。
我承诺每年都会汇报这个赌约的进展。
我们今年做的是,利率下降得如此之多,以至于我们最初大约70万美元的投资,价值涨到了大约95万美元,就是因为五年期国债利率变得如此之低。所以从现在到五年后到期之间,这笔投资几乎没有多少升值空间了。
于是,我们卖掉了零息国债,用所得款项买入了伯克希尔股票,我保证到期时它的价值会达到一百万美元。目前它的价值大约是120万美元,所以慈善机构在一定程度上是受益的。
泰德指定了一家慈善机构,是一家非常值得支持的机构。我选的是奥马哈的Girls Inc.,这是我选定的慈善机构。
我们会把——我们可以把数据放到——那边的屏幕上,展示我们目前的进展情况。
对冲基金起步很快,第一年结束时领先指数基金13个百分点。
但是过去四年——这些是基金中的基金,所以它们背后实际上可能代表了两三百只,甚至更多的对冲基金。
但这里涉及两层费用。对冲基金本身有标准费用,很多情况下是「2和20」的收费结构,但也可能是别的形式,然后在此之上,基金中的基金还要再收一层费用。
所以,我们现在正好走到了这场赌约的中点,我会每年继续向大家汇报我们的进展。如果伯克希尔表现良好,我们将会有远超过一百万美元的资金,可以分给这两家慈善机构中的一家。
大家不妨去看看一个叫longbets.org的网站。那是——那些人负责保管这笔钱。
你会看到有不少赌约是人们打赌的对象,每个命题的正反双方都给出了简短的说明。泰德给出了他认为自己会赢的理由。我给出了我认为自己会赢的理由。
但其中有一些——我实在忍不住要挑出几个来讲讲。大家可以在网上看到这些。
其中一个是,某台大型对撞机会在10年内毁灭地球。这个赌约的赌资是1000美元,不过我不确定到时候谁来领这笔钱。(笑)
我觉得那个挺有意思的。还有一个,讲完我们就去吃午饭了。不过这里面有不少赌约相当有意思。
至少有一个在2000年还活着的人,到2150年时依然健在。这距离下注时已经过去了148年,赌注是2000美元。
我希望查理能有机会角逐——成为那个赢家。
下午场
1. 巴菲特的热狗午餐
沃伦·巴菲特:我午饭吃了个加了很多番茄酱的热狗。希望你们也一样。
2. 巴菲特:我的热情丝毫未减
沃伦·巴菲特:我们请道格提问。
道格·卡斯:谢谢,沃伦。
梅·韦斯特曾说过:“我从不关心比分,只在乎比赛本身。”
您现在是不是已经到了这样的境界:比赛本身比比分更让您感兴趣?不过在您回答之前,让我先解释一下我为什么问这个问题。
过去,您的研究可以说是无所不包的,无论是从选择投资标的和收购对象所花的时间来衡量,还是从分析的深度来看,早年您对于了解一家公司最细微的细节都充满兴趣。
您曾经用一句话来形容本·罗斯纳,原话是:“强度是卓越的代价。”
您的研究风格似乎随着时间发生了转变,从当年那种侦探式的分析——比如美国运通,您聘请了乔纳森的父亲亨利·布兰特。您和他花了数周时间做分析、实地考察、渠道调查。
而后来的投资就没那么讲究了。举个例子,您曾经很有名地说,您是在浴缸里想到要做美国银行这笔投资的。
这种从密集研究到不那么密集的转变,是否传递出某种投资上的信息?
能否请您解释一下,这在多大程度上跟市场有关、跟伯克希尔的规模有关,还是跟其他因素有关?
沃伦·巴菲特:好的。我认为,其实要想把一件事做好,你必须热爱它。这或许也有例外,但如果你完完全全热爱自己正在做的事情,每一分钟都乐在其中,那将是一个极大、极大的优势。
而这种性质就在于,那种投入的强度会转化为你的生产力。
我丝毫没有失去这种投入的强度——只是表现方式不完全一样了——但它每分每秒都在。我的意思是,我喜欢思考伯克希尔。我喜欢思考它的投资。我喜欢思考它的业务。我喜欢思考它的经理人。这已经成了我的一部分。
确实,你没法把比赛和记分牌分开。我的意思是——所以你的记分牌本身也是玩这场比赛、热爱这场比赛的一部分。
那些收益——对我来说——并不重要,但收益是记分牌的一部分,所以它们是随记分牌而来的。
但更重要的是——我是说,毫无疑问,如果我不拥有伯克希尔的股份、如果我拿不到报酬,我此刻对伯克希尔的感觉就不会一样。我的意思是,这就是我在人生中喜欢做的事情,所以我才去做它。
所以,我不认为——我不认为这实际上是一个正确的看法——查理也可以就此说说——认为因为我们现在做事的方式有所不同,就说明那种强度或热情已经消失了。
对我来说,没有什么比为伯克希尔找到一样新的东西加进来更有趣的了,这在40年前是真的,现在也是真的,我希望10年之后依然如此。
查理,你怎么看这个问题?
查理·芒格:嗯,我觉得你第一次买美国运通的时候,对它了解得还不算多,所以你自然会深入地去挖掘。
第二次买它的时候,我记得你是在高尔夫球场上和奥尔森在一起——
沃伦·巴菲特:弗兰克·奥尔森,没错。
查理·芒格:——你就看到他哪怕想摆脱美国运通都做不到,然后你就第二次买了它。
研究工作还是一样存在——只不过第一次难,第二次容易。
沃伦·巴菲特:一切都是积累出来的。
查理·芒格:是的,最终都是积累的结果。
沃伦·巴菲特:是的。而且你知道,我1951年1月的一个星期六,坐下来听洛里默·戴维森讲GEICO时学到的东西,到现在依然有用,我不需要再学一遍。我可以在此基础上继续往上建。
但这正是投资这件事了不起的地方之一。我是说,这个领域足够广阔,你可以找到很多机会,但它——并不是那种一直在剧烈变化的东西。
有些东西可能会变化,那我们就干脆不在自己不懂的那部分领域里参与游戏。
但查理说的是对的。1963年11月色拉油丑闻爆发时,我对美国运通一无所知。但我觉得自己看到了一个机会,于是就下功夫去了解它。
我跑去各家餐厅,向人们打听当时被称为“旅行娱乐卡”的东西。我了解了旅行支票。我和银行谈过。我在不断吸收知识。
然后,正如查理所说,我们在普劳茨内克打高尔夫球,和弗兰克·奥尔森在一起,他当时经营赫兹公司,他告诉我,他无论如何也没办法摆脱美国运通,甚至连让他们降低费率都做不到。那正是我喜欢的那种生意。
我掌握的信息已经足够让我着手买入相当数量的股票,现在我们持有的比例大概是13%左右。而且他们还在不断回购自己的股票。我们自己已经没法再买了。
2009年3月,乔·科尔宁问过我这个问题:“你为什么不买美国运通的股票?”嗯,因为它当时是一家银行控股公司,我们一股都不能再加了。
但他们在替我们做这件事,我很喜欢这样。
在可口可乐,在富国银行,在程度稍轻一些的IBM,以及我们大多数持股的公司里,我们对这些公司的持股比例每年都在上升,因为这些公司在回购股份,而且它们大概率还在赚更多的钱,所以我们等于是双重受益。
但那种热情并没有消失,我向你保证。
3. 我们从不只是“照数字”买东西
沃伦·巴菲特:1号台。
观众:您好,沃伦和查理。我叫文森特·黄(音),来自西雅图。
人们在分析一只股票时,很多人会看定量指标,比如市盈率、净资产收益率、负债资产比等等。
那么,巴菲特先生,当您分析一只准备买入的股票时,您最看重的五个定量指标是什么,每个指标您偏好的数值是多少?谢谢。
沃伦·巴菲特:嗯,我们看的是定量和定性——我们看的不是这只股票本身的方方面面,我们看的是这门生意的方方面面。
保持这种心态非常重要:我们是在买企业,不管我们买的是某公司的100股股票,还是整家公司,我们始终把它们看作企业。
所以当查理和我翻阅《价值线》,或者看摆在桌上的年报,或者读报纸,不管是什么材料的时候——首先,我们对相当多的行业和相当多的公司积累了这种知识,虽然远远谈不上全部行业和全部公司。
而不同的数字有不同的重要性——或者说各种数字的重要性各不相同——这取决于是什么样的生意。
我的意思是,如果你是一个篮球教练,你知道,如果你走在街上,有个1米63的人过来对你说,“你应该签下我,你应该看看我控球的本事”,你大概会有一种天然的偏见。但也许真的有那么一个球员是合适的。
但总的来说,我们会说,“好吧,祝你好运,孩子,不过你知道,我们要找的是2米13的人。”然后如果我们找到了2米13的人,我们还得担心能不能让他们身体协调一点,还能不能让他们留在学校里,诸如此类的事情。
但我们确实会看到某些东西,它们会对我们大声疾呼:再多看看,再多想想。
这些年来,我们在各种各样的生意上积累了这种知识背景,我们也得出了一个结论:我们没办法对所有种类的生意都做出明智的分析。
然后,通常会有一些小事实悄悄进入我们的视野,促使我们重新思考某件事。有人提到过我买美国银行的想法是怎么来的——或者说,我向美国银行提出优先股要约的想法——是我在浴缸里想到的,这是真的。
但浴缸其实并不是关键因素。(笑)
事实是,50多年前我读过一本书,叫《一家银行的传记》(Biography of a Bank)。那是一本很棒的书,讲的是A.P.吉安尼尼(A.P. Giannini)和那家银行的历史。
我一直关注美国银行,也关注其他银行,你知道的,关注了50年。
查理和我都买过银行。60年代末,我们常常在芝加哥四处奔走,想多买些银行。
所以,我们在考虑一家银行时会想到某些事情,这和我们买ISCAR时考虑的事情不一样。所以这不是一套放之四海而皆准的标准。
我们在买一家保险公司时会想到某些事情,在买一家依赖——曾经依赖——品牌的公司时会想到某些事情。有些品牌能很好地跨地域延伸,可口可乐就是一个绝佳的例子,而有些品牌就走不出去。
你知道,我们就是不断学习这类东西,然后时不时地,我们会发现一些机会。
美国银行——不管是哪年了——2011年——当时传闻满天飞,非常糟糕——我是说,很多——大量的做空头寸,士气很差,诸如此类。我当时突然想到,伯克希尔的一笔投资可能对这家银行有帮助,也可能对我们有意义。
在那之前我从未见过布莱恩·莫伊尼汉(Brian Moynihan)——也许在某个场合、某个聚会上见过,但我完全没有印象——我也没有他的电话号码,但我还是给他打了个电话。这种事情就是会发生。
这不是因为我算出了某个精确的价格——精确的——市盈率或者市净率之类的东西。
而是因为我对这家公司五年或十年后可能是什么样子有一定的想法,而且我对这个判断有相当的信心,同时价格和价值之间存在差距,而且差距很大。
查理,你想补充一下吗?
芒格:我们不知道该怎么只靠看财务数字、根据比率来做判断买股票。
我们或许会受到一些数据的影响,但我们需要更多地了解这家公司实际上是怎么运作的。任何可以让电脑来做的事情,就筛选而言——我知道我从来不这么做。你用电脑筛选过什么吗?
巴菲特:没有。我都不知道怎么用。(笑)
芒格:不用。比尔还在试着给我解释怎么用呢。
巴菲特:我——我们——这有点难说得精确,因为我们其实并不真的用筛选器——(听不清)在筛选所有东西。但也不是说我们坐在那儿说,你知道,我们想找那些股价低于账面价值,或者市盈率很低,或者诸如此类的股票。
我们看待企业的方式,就跟有人进来提出把整家公司卖给我们时一模一样,然后我们会去想,这家企业五年或十年后会是什么样子,我们对此有多大把握。
而对大多数——很多公司,你知道,我们根本不知道答案。我们不知道哪家汽车公司十年后会大获成功,也不知道哪家会艰难求生、勉强撑着。
你知道,我们观察汽车行业已经50年了,是个非常有意思的行业,但我们不知道该怎么——我们没办法把那类事情的未来看得足够清楚。
芒格:我们认为,从现在起15年后,伯灵顿北方(Burlington Northern)仍会有竞争优势,我们对此非常有信心。但对苹果,不管它的财务报表显示什么,我们都不会有这种程度的信心。
巴菲特:是的。
芒格:这只是——这太难了。
巴菲特:是的。我们不知道十年后一家石油公司会怎样,你知道,不知道那时候产品能卖多少钱之类的。
我要说,对伯灵顿北方,或者GEICO,或者我不会点名的其他一些公司,我们几乎有100%的信心。
芒格:智商很高、擅长数学的人,天生就想找到一个系统,只要看数学就能知道该买什么证券。可事情没那么容易。
你真的必须了解这家公司及其竞争地位,还要了解它的竞争地位为什么是这样,而这些原因往往不会体现在数字里。
巴菲特:是的。这不是我从本·格雷厄姆那里学到的东西,不过把股票当作企业来看待的那些基本原理,以及对待市场的态度等等,这些依然完全是这套信条的一部分。
但我不会——我不知道如果只靠数字来管理资金,我究竟会怎么做——
芒格:那你会做得很差。(笑)
巴菲特:是的。这就解决问题了。(笑)
4. 关于「新常态」是否会带来更低回报的分歧
巴菲特:好的。卡罗尔?
卡罗尔·卢米斯:这个问题来自大双子城联合劝募会(Greater Twin Cities United Way)的本杰明·诺尔(Benjamin Knoll)。
“每次比尔·格罗斯(Bill Gross)写一篇关于所谓‘新常态’的新文章,我就对自己退休后的前景更沮丧一分。
“您是否同意他的看法,认为未来几十年市场回报会比过去几十年低得多?我们是否应该预期,伯克希尔未来的市场回报将受到很大制约,不仅因为它的规模,也因为整体股票回报会大幅走低?
巴菲特:是的,查理和我都不关注宏观预测。
我们一起共事已经54年了,我想不起有哪一次我们在决定买某只股票或某家公司的时候,是靠宏观讨论做出决定的——我们讨论过宏观问题的时候。
我们不知道事情会精确地变成什么样子。而且,顺便说一句,我们自然地认为,如果我们都不知道,别人也不会知道。这是我们的一种自负。(笑)
所以——我们——你知道,为什么要谈论——为什么要花时间去谈论一些你其实一无所知的东西?我是说,人们总是这样做,但这没什么用。所以我们谈论的是具体的生意。
我喜欢比尔·格罗斯。他听起来像劳埃德·本特森,你知道,就是当年那个——他是我的朋友。
但我不——他对未来怎么想,对我来说没有任何影响,你知道,任何经济学家对此怎么看,对我来说也没有任何影响。
我大体上感觉美国会继续运转良好。而我不——你知道——在我整个成年生涯,乃至在那之前,一直存在各种各样的看法,说,你知道,今年或明年会发生什么之类的。可是没有人真正知道。
依我看,你能非常确定地知道的是:BNSF在10年后、20年后运载的车皮数量会更多;它们提供的服务不会有替代品;西部会有两条重要的铁路,东部也会有两条重要的铁路;它们拥有的资产具有难以置信的重置价值,没有人能造出类似的东西;而且它们做的事会得到合理的报酬。这并不复杂。
而因为对你不知道的事——或者说没有人知道的事——的预测,就忽视你所知道的东西,在我们看来,这纯粹是愚蠢的。
所以,不管有人谈论什么“新常态”“旧常态”还是介于两者之间的“常态”,我们都没什么意见,但这对我们没有任何意义。
我自己的猜测是,只要人们不为好企业出价过高,拥有好企业会让他们过得很好,你知道,不管他们持有10年、20年还是30年。
而如果他们试图通过听取对未来商业走势的预测来把握买卖时机,试图择时买进卖出,那他们会让自己的经纪人赚得盆满钵满,而自己却赚不了多少。
查理?
芒格:是啊。不过,沃伦,我们手里有很多钱,总得拿它做点什么。所以不管外部环境如何,我们都会照常做我们的事。
如果你是个忙碌的外科医生,正在考虑退休前是不是要再多干两年,那么你可能会更关心,而且这也理性,你会更关心所谓的“新常态”。
我个人会建议这个人多干两年。(笑声)
换句话说,我在某种程度上同意比尔·格罗斯的看法。
巴菲特:你认为所谓的常态是什么?
芒格:呃,比我们这辈子所享受的要差一些,这就是新常态。
巴菲特:我们过去10年享受到了什么?我是说,你知道——
芒格:也没那么糟糕。
巴菲特:是的。而且也不算——
芒格:远不如最初那30年那么好。
巴菲特:是啊。那你觉得会比过去10年的平均水平更差吗?
芒格:我认为这完全是可能的结果。
巴菲特:那就随你挑吧。好了。(笑声)
5. Fruit of the Loom 对阵 Gildan Activewear
巴菲特:乔纳森?
乔纳森·布兰特:沃伦,抱歉。我上一个关于太阳能的问题是问查理的,但我接下来的问题是关于内衣的,所以我想这个问题应该由你来回答。
巴菲特:平角裤还是三角裤?(笑)
乔纳森·布兰特:我不说。
随着时间推移,Fruit of the Loom 以及其他公司几乎把整个以T恤为主的批发丝网印刷市场输给了Gildan——一个成本结构非常低的相对新进入者。
Gildan现在正在进军以内衣为主的零售市场,并且在某些大客户那里已经取得了一些成功。显然,在零售市场品牌更为重要,但有没有理由认为,Fruit of the Loom在这个市场上不会像在批发丝网印刷市场上那样,随着时间推移丢失大量份额呢?
他们能做些什么来保护自己特许经营权中剩下的部分?
巴菲特:是的。你得把成本压低,持续不断地打造品牌,而且要非常努力地确保你的主要客户,进而他们的客户,对产品感到满意,也对你能够提供的价位感到满意。
你说得对,Gildan在某些方面,基本上是在业务中一些非品牌化的部分,确实在过去——嗯,至少过去10年——伤害到了Fruit。
但我们生产的是一流品质、低价位、并拥有强大品牌认知度的内衣。我认为,要么想在这方面建立起一个能与之抗衡的品牌,要么想在成本上大幅超越我们,都会非常难。
另外,Gildan缴纳的所得税很少,你知道,因为他们把业务通过开曼群岛周转,这算是一个不大不小的因素。
但我认为你会发现,五年后,或者十年后,我们在男装、童装,尤其是内衣方面的市场份额会保持住。
但你说得对,他们是一个竞争威胁。Hanes也是一个竞争威胁。这不是一个可以躺着赚钱的生意。它不是可口可乐,但它也不是一个无品牌的产品。
我认为Fruit会做得相当不错,但它不会获得像某些品牌产品那样的利润率。
查理?
芒格:是的。而且,考虑到我们旗下产品这么多,我们在市场份额方面平均下来可能表现得相当不错,但我们不可能赢得每一场小冲突或每一场战斗。
6. 影响深远的书籍与早期投资
巴菲特:好的。2号站。
观众:是的。你好,沃伦。你好,查理。我是弗里茨·豪泽(音),来自德国奥芬堡。
我想知道对您影响最大的10本书是哪些——不是格雷厄姆和费雪写的那些,我还想说,如果您能公开巴菲特合伙公司那些年的投资组合报表,那就太好了。
我觉得会有很多小投资者非常乐于知道,你们当年到底投资了什么、又是如何分析那些公司的。谢谢。
沃伦·巴菲特:好。查理经营过一个叫Wheeler, Munger的公司,他的投资组合甚至更有意思,所以我们先从你说起吧,查理。(笑)
那时候他的投资组合比我的更集中。
芒格:是啊。我觉得这对大家帮助不大。你们不会认得那些名字的,大多数都不认识,那些合伙公司投的公司。
你们会认出美国运通。说几个名字听听。
巴菲特:好。我们可以从Mosaic Tile说起,还有——
芒格:那家地图公司。
巴菲特:——Meadow River Coal & Land。这样的公司有几百家。Flagg-Utica、Philadelphia Reading Coal & Iron,随便你说哪个都有。
我这辈子加起来,我敢说前前后后持有过四五百个不同的名字,但真正赚到的钱,主要来自其中大约10只。
芒格:我也说不出10本明显比其他书好很多的书。我脑子里已经是无数本书混在一起了,都分不清楚了。(笑声)
巴菲特:是的。《聪明的投资者》改变了我的人生——从某种意义上说,我11岁的时候,几乎把奥马哈公共图书馆里所有关于投资的书都读遍了,那些书数量相当多。
其中有很多——有一些是技术分析类的书,像Edwards & Magee那本,在当时可算是经典之作,还有一大堆其他的,比如Garfield Drew写的。不过——我很喜欢——我读那些书读得津津有味,有些书我还不止读了一遍。
但我一直没有从中形成一套投资理念。我只是喜欢看这些书,我还画股票走势图,诸如此类的事情都做过。
格雷厄姆的书给了我一套理念,一套讲得通的、根基性的投资理念。我是说,他教会我如何看待一只股票,教会我如何看待整个股市,也教会我,市场存在的意义不是来指挥我,而是来为我服务的。
他用了那个著名的“市场先生”的例子。他教会我把股票看作是企业的一部分,而不是行情代码,也不是那种你可以画个走势图之类东西的对象。
正是这种理念——某种程度上,又进一步受到了菲利普·费雪那本书的影响——而费雪其实讲的道理和查理跟我说的是一回事,那就是:非常重要的一点,是要投身于经济基本面良好的企业,一家你可以陪伴几十年的企业,而不是那种你每天都得从一朵花跳到另一朵花的生意。
这套理念一直伴随着我。这些年来,我学到了很多不同的运用方式,但这就是我现在思考企业的方式。
我还没发现这套根基性理念本身有什么缺陷。你只是需要学会用不同的方式去应用它。
所以这些就是影响过我的书。
当然,在其他领域,查理读的传记大概比我认识的任何人都多。我也很喜欢读传记。
我们刚刚快读完那本关于乔·肯尼迪的传记。你也读过了吧,查理?
芒格:是的。
巴菲特:你知道,我不确定你会想效仿他做的每一件事,但这本书读起来还是很有意思的。(笑)
我们读书是为了从中获得乐趣。我是说,这对我们确实带来了巨大的好处,但我们读书的原因是因为这好玩。而且,你知道,这确实至今仍然很好玩。
而且除此之外,我们还从中获得了非常实质性的好处。如果本·格雷厄姆当初没有费那个功夫去写一本书——他其实完全没有经济上的必要去写——我的人生会大不一样。你知道,我会过着截然不同的人生。
7. 巴菲特对航空业依然持看空态度
巴菲特:好。贝姬。
贝姬·奎克:这个问题来自Legg Mason的比尔·米勒(Bill Miller)。
他写道:“美国航空业百多年来一直深受糟糕经济状况的困扰。随着美航(USAir)和美国航空(American)的合并即将完成,这个行业的整合程度已经达到,前四大航空公司将掌控几乎90%的运力份额。
“结果,这个行业在过去几年里一直保持稳定盈利,许多航空公司现在的投入资本回报率已达到两位数,并产生了可观的自由现金流。
“您认为这个行业经济状况大幅改善的态势可能会持续下去吗?如果伯克希尔拥有一家国内航空公司,并将它与NetJets配对经营,会有什么经济上的好处吗?”
巴菲特:好。先说第二个问题,答案是不会。
但关于整个行业的问题确实很有意思,因为这个行业确实已经出现了非常显著的整合。
而在有些行业里,即便只剩下两家竞争者,它们依然是糟糕的生意,它们照样会互相拼得头破血流。有时候它们甚至会为了竞争而去做一些非常愚蠢的事情。你可以说房地美和房利美就是这样的例子。我是说,这两家规模巨大的公司,相对于其他所有人都拥有巨大的优势,但为了每个季度都能报出更高的盈利,也为了打败对方,它们依然把贷款保险的定价压到了不合理的水平,还干了很多其他愚蠢的事情。
所以你会看到——你确实会看到,有些行业一旦整合到只剩下极少数公司,就会表现得非常出色。而在另一些行业里,哪怕只剩下两家,它们的表现依然不怎么样。
我是说,你可以拿美国的可口可乐和百事可乐来举例。
我是说,它们是人们能叫得出名字的仅有的两个可乐品牌,而可乐大概占了软饮料市场的50%左右。但如果你在周末走进一家超市,你会看到它们把自家产品定出低得离谱的价格,竞争得非常激烈。
所以这个问题非常取决于具体行业。航空业的情况是,每增加一个座位的边际成本非常非常非常低,而固定成本却极其庞大,这就带来了极大的诱惑,让人想把最后那个座位以很低的价格卖出去,而且有时候,很难分清楚哪个是“最后那个座位”,哪个又是别的座位。
所以这是一个劳动密集型、资本密集型、并且在很大程度上属于大宗商品性质的行业,正如比尔·米勒在那个问题里指出的那样,自从奥维尔(莱特)驾机起飞以来,它对投资者来说一直是个死亡陷阱。
我是说,正如我以前说过的,如果在小鹰镇(Kitty Hawk)当时有一位资本家在场,他本该一枪把奥维尔打下来,那样其实是帮了我们大家一个忙。(笑声)
但是——由于当时没人这么做——一百多年来,投资者一直在往航空公司和飞机制造企业里投钱,结果却惨不忍睹。
而如果这个行业哪天真的整合到只剩一家航空公司、又没有监管的话,那将是一门非常好的生意。那么问题就在于,经过了大量破产之后,如今行业已经整合到相对较少的几家公司、占据了很高比例的座位英里数,这门生意现在是否已经变成了一门好生意。我不知道答案,但我持怀疑态度。
查理?
芒格:好,上一次我们碰到类似的机会,是铁路行业,情况和比尔·米勒所说的一模一样。铁路行业整合了,更好地控制住了劳动力成本,结果变成了一门非常好的生意。而我们做了什么?我们错过了它。我们很晚才跌跌撞撞地赶到这场盛宴,对吧?
沃伦·巴菲特:对。
芒格:所以我们在这个领域已经证明自己是慢学生,比尔·米勒暗示的说法有可能是对的,不是吗?
巴菲特:你押哪一边?
芒格:这归到我的“太难”那一堆里。(零星笑声)
巴菲特:我也是。
芒格:但他有可能是对的。
巴菲特:对,当然有可能。这会很有意思,可以看看会怎样。
但我们更喜欢那些我们有更强把握的东西。
我们不认为事情会发生剧烈变化——比如说喜诗糖果吧,你知道,我们——即便是那家公司,真正赚钱的地方也仅限于西海岸,但我们不认为会有某个竞争者冒出来抢走它的生意。
芒格:你确实没法再造一条铁路,而且——
巴菲特:但愿如此。
芒格:——而你——而你却能再造一家航空公司。
巴菲特:轻而易举,而且总有人乐意去干这事。
芒格:这正是我们不喜欢它的地方。
巴菲特:人们就是喜欢干这个。这对人们来说很刺激。
而且你能把这个点子卖出去。过去二十五、三十年里,大概有一打人向我提议要以这种或那种方式进入航空业——其中不少人真的做了。不知为什么,这一行就是性感。
我的意思是——你知道,如果你去找某位大老板CEO说,“我想跟你谈谈这架新飞机”,你就能进得了门。可你要是想跟他谈运煤之类的事,那就大不一样了。
所以这是一个能吸引人的行业。你可以出去为一家新航空公司募资,而这个行业的记录——真的很说明问题。我不知道航空业发生过多少次破产,但那是个巨大的数字。
当然,有些公司还不止破产一次。我们买过全美航空(USAir)。那是我买的。当时我在戈拉茨牛排馆(Gorat's)跟[CEO]埃德·科洛德尼在一起,他跟我讲这家航空公司有多棒——顺带一提,他是个好人——然后我就开了张支票。
等这张支票兑现的时候,他们已经陷入麻烦了。我是说,没花多长时间。
芒格:是啊。
巴菲特:后来他们破产了两次。我们在这上面其实很幸运——事后看来我们在这上面赚了相当一笔钱,因为中间出现过一次小小的反弹。但我记得我们买入之后它破产过两次。
查理和我当时都在董事会,我们会看那些财务预测,你知道,简直荒唐可笑。它们从来没实现过,是不是,查理?
芒格:没有,没有,没有。那是——
巴菲特:我们因为好几次点破了这一点,所以特别不受欢迎。(笑)
8. 对伯克希尔股票回购喜忧参半
巴菲特:好。克利夫。
克利夫·加兰特:我想问问股票回购的事。股东应该把1.2倍账面价值这个回购倍数底线看得有多硬?
有没有一些情况,你在1.2倍时也不会回购?
巴菲特:是的。一般来说,账面价值跟你应该以什么价格买回自己的股票没什么关系;有关系的是内在业务价值。而在整个投资世界里,内在业务价值和账面价值之间的相关性——你知道,几乎没有相关性。
所以对大多数公司来说,账面价值并不重要。而在伯克希尔,它确实有一定的合理跟踪作用。
我们的内在业务价值大大高于账面价值,我们也已经表明了这一点——我们这里再说一遍,我们以前也说过——但除此之外,我们还表明过,只要我们持有充足的现金余额、满足了旗下所有经营公司的需求,我们就会在账面价值120%的价位回购股票,而如果我们能有机会在那个价位买到,我们很可能会大量买入。
这里的算法跟我在年报里写的差不多。你知道,你首先得用钱照顾好自己的业务,然后如果你能以某个价格买下额外的业务,从而提升公司的每股价值,那你就该那样做。
如果你能以大大低于内在价值的折扣回购自己的股票,那就好比用90美分或80美分或不管多少钱去买一美元钞票,这是提升每股价值的一种非常稳妥的方式。
对我们来说这一直很难做到,因为每次我们一宣布,人们就会说,“好啊,如果他认为它的价值高于账面价值的120%”,你知道——
芒格:是啊。那些吝啬鬼居然愿意出这个价。
巴菲特:对,没错。好吧,如果至少有一个吝啬鬼愿意出这个价,那——
而且,你知道,他们是对的。我们其实——我们对此心情复杂。
我们并不真的喜欢这样一种经营方式:靠以折扣价买断自己的合伙人来赚大部分的钱,但如果合伙人愿意以折扣价卖出,我们也乐意用这种方式买入并稳赚一笔。
我们没怎么做过这种事。大多数时候,我们的股票相对于内在业务价值都在一个合理的区间内交易。我们认为,近些年里相当大一部分时间它可能都是以某种折扣在交易的。也有几年我们认为它的交易价格高于内在业务价值。
但如果——按我们的判断,也就是董事们的判断——股票正以显著的折扣在交易,而我们手头又有钱,又有合理数量的股票被提供给我们,我们就会买入,而且——也可能出现这样的情况——虽然不太可能——但可能出现这样的情况:我们会以一个对留下来的股东很有吸引力的价格大量买入。
查理?
芒格:没什么要补充的。
9. 芒格不会搬到奥马哈
巴菲特:3号台。
观众:你好。我是肖恩·考利(Sean Cawley),加州洛杉矶的一名房地产经纪人。
这个问题是问芒格的。算是个房地产问题,也是个公司文化问题。您有没有考虑过搬到奥马哈,离公司总部近一点?
芒格:(笑)哦,我想答案是不会。(笑声)
巴菲特:我肯定答案是不会。
我们的合作关系运作得非常好。虽然我们有点技术恐惧症,但已经能熟练使用电话了——(笑声)——别指望我们再进一步了。
芒格:不,我们从来没学过除了电话以外的东西。
巴菲特:不过我们——我的意思是,实际上,我们各自都非常清楚对方是怎么想的,所以我们其实几乎都不需要打电话了。(笑声)
我们以前打过很多电话,那时候打电话很贵。现在打电话不要钱了,我们反而几乎不怎么互相打电话了。(笑声)
芒格——顺便说一句,芒格对奥马哈感情很深,我也是。
芒格:是的。不过——就像我这个周末早些时候说过的,他们现在重建的速度太快了,我感觉自己像瑞普·凡·温克尔(Rip Van Winkle)一样。他们拆掉了很多我记忆中的建筑。过去五年奥马哈变化之大,令人惊讶。
巴菲特:嗯,你得记住,这个国家历史的三分之一都是在我们的有生之年发生的,所以偶尔有些变化也在情理之中,芒格。(笑声)
10. 气候变化不是短期保险费率的影响因素
巴菲特:好的。安德鲁。
安德鲁·罗斯·索金:好的,沃伦。今年我们收到几个跟气候变化及其对公司影响相关的问题。
我来问一下克莱姆·丁斯莫尔(Clem Dinsmore)提的这个问题:“如果被问及,您旗下财产险和再保险公司的承保专家会告诉您和您的董事会同僚们,与气候变化相关的极端天气变化,会给伯克希尔众多企业带来哪些新出现的风险?”
我还想补充一个杰德·麦克唐纳(Jed McDonald)提出的相关问题,他问:“您对碳定价这个议题有什么看法?”
巴菲特:好的。嗯,如果你这几年一直在这里,你会注意到,气候确实是在明显变暖。(笑声)
显然——嗯,芒格在科学方面懂得比我多得多,虽然这也说明不了太多,但我大体的感觉是——那些担心变暖以及二氧化碳等影响的人,很可能是对的,这种可能性是相当合理的。
但我懂得不够多,没法说,你知道,没法以专家的身份来谈这个问题。
我不知道确切答案,但我当然愿意认为——有很多非常聪明的人持这种看法,我认为这是一个合理的假设。
我不认为这会对逐年评估保险费率产生什么实质性的影响。
我们在评估自然灾害发生可能性时,总体上倾向于悲观假设,但即便完全没有任何碳排放,我们也会保持这种总体偏向,我认为这是有用的。
我们仍然会假设,不管过去自然灾害的历史记录如何,未来会比过去更严重一些。
而全球变暖,就逐年重新厘定保险价格而言,并不是一个真正的因素。
我们总体的悲观偏向,倒确实算是一个因素。
第二部分是关于碳排放定价的问题,你能再重复一遍吗?
安德鲁·罗斯·索金:完整的问题——我刚才做了删节——是这样的:“您对碳——碳的价格——这个议题有什么看法?
“您认为这是不是一种可行的方式,比如说,用来激励提高能效、把碳排放造成的损害这种外部性纳入考量,还是说这只是个不切实际的理想化概念,在实践中太难落实了?”
巴菲特:我觉得这个问题应该由芒格来回答。(笑声)
芒格:嗯,你们得知道,我是加州理工学院训练出来的气象学家,不过那是在现代气象学大部分内容被发明出来之前的事了。(笑声)
我认为——我认为碳交易相当不切实际,一大堆国家想法各不相同,等等。
我认为,如果你要改变人们的习惯,正确的答案是碳税。
我认为欧洲——因为他们是社会主义者,想对人们最需要的东西征税——他们对机动车燃油征收了很高的税。所以他们是无意间做对了,并不是因为觉得这对全球变暖之类的问题是个好主意,而是因为他们真的需要钱。
但我认为他们是歪打正着,走对了政策方向。我认为美国的机动车燃油税应该定得高得多,那样才有效率。(掌声)
不过在座的股东里,有一部分人喜欢为高税收鼓掌。(笑声)
巴菲特:不是所有人都在鼓掌。(笑声和掌声)
11. 道格·卡斯的卖空挑战
巴菲特:好的。道格。
道格·卡斯:沃伦,我接下来的问题既是一个问题,也是一个不同寻常的挑战。
我之所以问这个问题,是因为过去您曾经欢迎在场的听众来申请职位。
在2002年,您建议那些自认为符合条件的股东,如果有兴趣角逐董事会席位,可以把自己的资历寄过来。
而且,同样是在您2006年的信中,您为GEICO物色卢·辛普森(Lou Simpson)的继任者时,当时也说过“把你的简历寄给我”。
过去,您谈过您对卖空的看法。您提到过股票往往会随着时间上涨,也谈到过回报与风险之间的不对称性。
相比之下,过去15年的经历表明,卖空由专业人士操作时,可以成为提升总回报的一种增值工具。事实上,我相信托德·库姆斯(Todd Combs)在您聘用他之前,做空是很成功的。
芒格:他太成功了,所以就不做了。(笑声和掌声)
道格·卡斯:是的,查理,可他是靠那个成功才得到这份工作的。我的问题是——
沃伦·巴菲特:不,不,不是这样。(笑)
这一招你可蒙不了我,道格。(笑)
道格·卡斯:我的问题是:你会不会考虑把资金投入到一个卖空策略中?你或伯克希尔会不会愿意做我的霍默·多奇(Homer Dodge)——就是在最初七位投资者之后投资你的合伙企业的那位?
你或伯克希尔·哈撒韦愿不愿意在一个托管账户中给我的公司至少 1 亿美元?
如果在这两年期间,Seabreeze 的表现未能跑赢伯克希尔账面价值的增幅,那么所赚取的全部费用中,一半将捐给舍伍德基金会(Sherwood Foundation),另一半捐给我指定的两家慈善机构,其中包括棕榈滩郡犹太人联合会(Jewish Federation of Palm Beach County)。
而即使 Seabreeze 跑赢了伯克希尔账面价值的变化,所赚取费用中的 25% 也将捐给这些慈善机构。
我还想补充一点。你谈到自己对科技有恐惧心理。
科技对伯克希尔来说可能很难投资,但它同样会对许多商业模式受其冲击的行业造成颠覆,而这恰恰为卖空机会提供了非常肥沃的土壤。
沃伦·巴菲特:好吧,我们得——
查理·芒格:让我补充一点。
沃伦·巴菲特:好——1点55分了,还没插播广告呢,不过——(笑)
查理·芒格:你这个问题的答案是不会。(笑声与掌声)
沃伦·巴菲特:查理和我对卖空并不陌生。我是说,我们俩都——
查理·芒格:都失败过。
沃伦·巴菲特:是啊。(笑)
所以我们会——你就想想自己有多幸运吧。你不用面对那些听我们讲话的人的竞争——或者说,我们自己的竞争。
不,我们——我甚至可能会在某个时候提出一个小小的赌局,不过这事先放一放。
我曾经——好吧,如果往前追溯得够远的话,我们确实做过相当多的卖空,我也确实发现了不少我认为定价严重过高的公司,还发现了相当一批我不仅认为、而且几乎可以肯定是骗局的公司。所以,查理——我们自打入行以来就一直在见识这些东西。
但是靠卖空赚大钱,终究不是一种能让我们长期乐在其中的游戏。这是那种——
查理·芒格:我们不喜欢拿煎熬去换钱。(掌声)
沃伦·巴菲特:不过我们祝你好运。(笑)
12. 为一家伟大企业不情愿地多付一些钱
沃伦·巴菲特:4号台。
观众:我是本·索尔(音译),来自路易斯安那州什里夫波特。
你能否更具体地说明,在判断像亨氏(Heinz)这样的收购案什么价格算是合理时,你考虑了哪些因素?
另外,你会用什么资料来源来判断可能影响某个行业的重大变化?
沃伦·巴菲特:嗯,我们通常——我们通常都会觉得自己付多了。是不是这样,查理?(笑)
但我们觉得那家企业实在太吸引人了,管理层、我们的合作伙伴也都太让人心动了,于是我们硬着头皮忍着,还是在价格上妥协了。
但我们——这里面没有什么数学上——完美的数学公式。
回头看,当我们买下那些后来证明依然出色的伟大企业时,我们本可以多付很多钱,那些交易仍然会是很棒的商业决策。但你永远无法百分之百确定。
所以这并不像你想象的那么精确。一般来说,如果你有机会买下一家了不起的企业——我说的是那种经济特质让你有充分把握相信,它会在相当长的时间里持续获得异常高的资本回报率——而且更妙的是,如果它还有机会以同样高的回报率投入更多资本——那就是最好的企业。这种情况下你或许应该稍微咬咬牙、多出点价。
查理和我有过好几次这样的对话:我们看中了一栋楼——一家企业——很喜欢,但对价格有点犯难,然后查理或我会说,“干吧”,尽管多付那最后 5% 的钱着实让人难受。
我们买喜诗糖果(See's Candy)时就是这样。是查理说,“看在老天的份上,沃伦,把支票写了吧。”当时受煎熬的是我。
但这种事已经发生过不少次了,对吧,查理?
查理·芒格:几乎每次都是这样。(笑)
现在的价格可不便宜。
沃伦·巴菲特:是啊,是啊。而且伟大的企业,你知道,你不会找到很多,也不会有很多机会去买到它们——虽然在股票市场里确实会有。
股票市场会给你提供一些利润机会,就百分比而言,那是你在协议收购整家企业时永远看不到的。
在协议收购一家企业时,你打交道的对方几乎总是拥有卖或不卖的选择权,可以自己挑选决定出售的时机,诸如此类。
而在股票市场里,那是一个拍卖市场。什么疯狂的事都可能发生。
你可能会碰到,比如说,某种技术上的小故障引发了一次闪崩之类的事情。世界其实根本没有任何变化,但各种各样的卖出机制却被触发了,诸如此类。
所以你会在股票市场里看到一些机会,那是你在企业并购市场里永远得不到的。
但我们真正喜欢的,是买下企业长期持有、留在手里。我们也喜欢买便宜的可交易证券。但尤其是当你有大量现金源源不断地进来、并且今后还会继续有大量现金进来时,你真正想做的,是把它配置到那些你可以永远持有的伟大企业中去。
查理,还有什么要补充的吗?
查理·芒格:不。这个——我们现在算是处于一种不同的模式了,这里有个很大的教训:如果我们一直守着早先的那套模式,如果我们从不学习,我们不会做得这么好。
人生这场游戏,是一场永无止境的学习游戏。至少,如果你想赢的话,就是这样。
巴菲特:我们是想赢的。
芒格:是啊。
13. 乔治·W·布什的十字经济箴言
巴菲特:卡罗尔。
卡罗尔·卢米斯:这个问题来自纽约州波林的洛根·里德(音译),既有正文问题,也有一段附言,我先念附言。这段是友善的。
“我是一名86岁的二战老兵,年纪正好在你和芒格先生之间。我恳请你务必少吃点汉堡包。”(笑)
“那些东西会堵住你的动脉,我还想让你多活些年头呢,尽管——”这里不那么友善的部分来了——“尽管你把票投给了奥巴马总统。”(笑)
现在,问题来了。
巴菲特:这家伙想要我的命,而且他的方式是——(笑)
卡罗尔·卢米斯:“多年来,你一再提到你那节俭出名的传奇声誉,也一直称赞伯克希尔旗下公司那些一贯极其精打细算的经理人。
“如果这些正是让你取得惊人成就的理念标志,那你怎么可能支持一届把我们国家推入16万亿美元债务、且对大政府的低效——”(掌声)——“丝毫不表现出关切的政府呢?”
巴菲特:是啊。这16万亿,布什也得记上一功。(掌声)
当然,制造出这场史上最严重金融危机、并因此需要政府拿出相应刺激措施的政策,肯定不是奥巴马政府搞出来的——至少不完全是。(掌声)
但归根结底,我发现和人讨论政治毫无益处——那位86岁的老先生,到这把年纪应该早就明白这一点了。我是说,你说的话大概总会有一半人赞同、一半人反对。
所以,如果你——如果你看看这个情况——麻烦就在于,查理和我,尽管他是共和党人,我是民主党人,但按这个来看,我们的分歧其实并没有你想的那么大。
不然的话,我可以说你随便挑一个,投给我们中的一个、不管另一个就行了,反正我们俩都能给你带来点东西。
过去四年里的赤字支出规模,也就是提供的财政刺激力度,我认为,相对于我这辈子所见最严重的恐慌给经济带来的威胁而言,是相当恰当的。
我是说,当时的情形是,伯克希尔·哈撒韦接到电话,因为通用电气需要钱,而我们是最后一站。
那真是非同一般的局面。当房利美和房地美被接管、华盛顿互惠银行和美联银行相继倒闭、货币市场基金三天之内被抽走5%的资金,恐慌正在蔓延,那才叫非同一般的局面。
所以我——我们当时需要财政刺激,这个国家需要。
现在,真正的问题是:怎么从那种状态中脱身出来?这确实是个问题,但至少在我看来,比起我们如果从2008年就开始搞某种紧缩计划所带来的问题,要小得多。
你怎么看,查理?
芒格:我完全同意你的看法。(掌声)
而且,顺便说一句,乔治·W·布什当年也是这么看的。
巴菲特:是啊。
芒格:那是两党一致的。我们当时深陷麻烦,以至于两党最终走到一起,共同支持了那些极端的干预措施。
巴菲特:乔治·布什说出了大概是历史上最了不起的十个字经济箴言。大多数人都没有因此给他记一功。
人们想到的都是亚当·斯密的比较优势,凯恩斯的动物精神,诸如此类。
但乔治·布什2008年9月站出来说:“要是钱不松动起来,这下子可要完蛋了。”(笑)
我是说,这个人真懂得怎么一语中的。(笑)
我给他记一大功,非常大的功劳。
他党内不少人当时并不认同他的做法,但在这方面,我们真的很感激他。
而且,你知道,我们的——总体而言,两党的领导人,一旦身陷可怕的麻烦,我认为他们的表现,或者说他们拿出的政策,总体上都很有效地避免了比我们所经历的更糟糕的局面。
而且那些事并不容易做到。我是说,那需要一点胆量。
所以,国家债务相对于GDP不断增长这件事,我是感到不安的。事实上,我曾在《纽约时报》写过一篇专栏文章,我想是2009年或2010年——正是谈这个问题。
但是,你知道,我们走出第二次世界大战时,债务——无论是总债务还是净债务——相对于GDP的比例比现在还高,当时人们因为这种局面预言会有可怕的后果,而这个国家后来的表现好得惊人。
真正的危险在于它持续增长,而印钞票总比坚持某种纪律要容易得多。
但我们曾遇到过比现在严重得多的问题。我是说,这远远算不上我们国家最艰难的时刻。
我认为我们会挺过去的,尽管过程中会伴随大量的争吵,以及那些你每天读到时会觉得烦心的种种荒唐事。但等你从10年或20年后的历史视角回看,你不会觉得那有多让人不安。
查理?
芒格:嗯,关于乔治·W·布什,我同意你的看法,我也喜欢这种超越党派、大家齐心协力把事情做对的时刻。
而且我还认为,我们当前的问题相当令人困惑。事实上,如果你不感到困惑,那我觉得你并没有真正理解它。(笑)
巴菲特:那种说法倒是能让你对一切都免疫了。(笑)
债务占GDP的比例达到这种水平,让您有多担忧?
芒格:嗯,我不认为有什么写在星象上的固定比率。
事实上,在我看来,大部分债务甚至没有被计入你们所说的“债务”。美国账外的债务比账内的债务还要大,那是所有未来承诺、尚未拨备资金的现值总和。
巴菲特:不过那是可以改变的。
芒格:是的。但即使可以改变,我们真的会把社会保障从一个辛苦工作了一辈子的人手里夺走吗?
巴菲特:嗯,我们不应该这么做。
芒格:我认为这不太可能发生。
巴菲特:不,不会的。但社会保障其实并不是致命问题——如果GDP实际增速能保持在百分之几——
芒格:当然——那才是最大的问题所在。只要人均GDP能每年增长2%,我们所有的问题都会变得微不足道。
共和党人大声疾呼的所有这些问题,只要我们能做到这一点,都会变得无足轻重。
但你得有能让你实现这一点的政策,而我不确定我们是否总能做得很好。(掌声)
巴菲特:好的。敬请关注。
14. 本杰明·摩尔不会走低端路线
巴菲特:乔纳森。
乔纳森·布兰特:我有一个关于涂料行业竞争格局的问题。
我个人一直用本杰明·摩尔(Benjamin Moore)的漆,但有人说本杰明·摩尔处于劣势,因为它不像宣伟(Sherwin-Williams)那样掌控自己的分销渠道,他们还指出它已经把市场份额输给了以更低价格在家居中心销售的贝尔(Behr)。
你们最近换了那里的管理层。这个部门在战略和/或定价方面正在进行哪些调整(如果有的话),这块特许经营业务的前景如何?
巴菲特:是的。本杰明·摩尔在整个涂料行业中所占份额相对较小,但在高端市场,它是评价最高的涂料,在这方面我们没有丢失地位。
但是——当我们收购本杰明·摩尔的时候,我做过一个承诺。我甚至拍了一段视频。它有一套经销商体系,那些人把自己的积蓄投进去,把本杰明·摩尔的经销权一代一代传下去,并且信赖公司会坚持经销商体系,尽管如果转投大卖场,总能在销量上获得巨大跃升,尤其是第一年。
所以大卖场一直在找我们,他们说,你知道的,“让我们把本杰明·摩尔摆进我们的门店”,不管是家得宝(Home Depot)还是别的什么。如果那样做,我们本可以在销量上获得巨大跃升,他们也会很乐意——很乐意让我们——把这样一个有辨识度的品牌摆进他们的门店,但那将意味着分销安排的彻底改变。
我不认为长期来看那样做的结果会更好,而且我知道那样做实质上是——尤其是在我做出承诺之后,管理层也做出了同样的承诺——那将是背叛了一直信赖我们的经销商网络,他们在我们收购时也信赖我们会继续这项政策。
经销商政策对本杰明·摩尔这样的一流品牌是行得通的。但它永远不会取得像贝尔那样的市场份额,贝尔是通过家得宝分销的。
我们其实曾有机会拿下贝尔。查理,你还记得那件事吗?
芒格:是的,我记得。
巴菲特:是的,是的。但那家公司当时确实在研究,并且已经在着手推行一些举措,那些举措实际上会——或者说我们觉得会——严重伤害经销商,违背我们收购它时对他们做出的承诺。
所以我们确实在那里做了人事变动。而且我们不会——我们不会走宣伟的路子,那是一种非常——我是说,那是一种非常有效的商业战略。我丝毫不是在贬低它,但那不是我们的战略。我们的战略是经销商战略,专注于市场的高端。
芒格:而且,那套做法效果一直很好。
巴菲特:哦,是的,效果一直很好,而且还会继续好下去。
这并不意味着宣伟不会做得非常出色。我认为他们会做得很好。这也不意味着贝尔不会做得好。我认为他们也会做得很好。
但我们处在不同的细分市场,我们的任务是保护并真正培育这个经销商分销网络,我认为我们和这些经销商之间,以及本杰明·摩尔所处的地位,能够拥有、也确实拥有一些非常特别的东西。
但这不会带来大幅提升的市场份额之类的结果。我认为它会带来——而且已经带来了——相当不错的盈利能力。本杰明·摩尔是一门好生意,我认为它会继续是一门好生意。
查理?
芒格:嗯,我完全同意。我一直希望我们明天就能再买五个这样的公司。
巴菲特:是的,没错。
15. 选股策略
巴菲特:好的。5号台。
观众:德里克·福斯特,来自加拿大渥太华。
首先,沃伦,谢谢您分享了所有这些信息。您改变了我的人生。我在大学学过金融,看不懂那些希腊字母公式,但现在我能相当不错地进行投资了。
我想问您的是,过去您说过,对于投资者来说——对99%的投资者来说——应该干脆把钱放进指数基金,放着不管,别去操心它。那1%的投资者,则应该挑出自己最看好的五只股票,投入相当大一笔资金。
我在想,那如果采用这样一种策略呢:也许买入美国最好的20只股票,你知道的,宝洁(Procter & Gamble)、可口可乐、强生(Johnson & Johnson),等等,那些存在了几个世纪——或者一个世纪、几十年、不管多久——的公司,然后就这么一直持有下去。
您认为长期来看,这样做的表现会跑赢指数基金吗?我也想听听查理的看法。
巴菲特:嗯,我不知道你说的是最大的20家公司,还是最好的20家公司。不同的人对哪些公司算数可能会有不同的看法。
但我认为你——你挑出来的那20家公司的表现,很可能几乎会和指数基金的表现一致。谁又能确切知道哪些才是最好的呢?
但真正的区别——格雷厄姆在他的书里基本上就讲过这一点——在于一种人愿意花相当多的时间,让自己成为研究企业方面的某种专家,因为股票本质上就是企业;而另一种人则要忙于其他职业,只是想持有股票,而且实际上确实能在股票投资上做得很好。但他们真正的问题在于,他们可能容易在错误的时机对股票产生兴奋情绪。
你知道,他们真正——买入指数基金这个做法的用意,从来都不是要在对的时机买入股票,或买中对的股票,而是要避免在错误的时机买入,买错股票。
所以股票长期来看表现会不错,你只需要避免——你知道,避免在别人兴奋的时候跟着兴奋,或者在别人对某些行业感兴趣的时候跟着感兴趣,避免在没有投入必要时间和精力的情况下,还想表现得像个专业人士。
如果你是一个业余投资者,做业余投资者没什么不好,你只需要——你有一条非常合乎逻辑、能赚钱的路可走,那就是以广泛分散的方式买入美国企业,并且随着时间推移持续投入资金。
所以我会说,你们那20人小组的表现大概会和指数基金差不多,你们的成绩应该不错,指数基金也会表现不错。
查理?
芒格:嗯,我没什么要补充的。我确实认为——认清自己能力圈的边界非常重要。如果你以为自己懂得比实际多得多,那你真的是在自找麻烦。
巴菲特:是的。这一点在投资之外也同样成立。
芒格:没错。在婚姻中尤其管用。(笑)
巴菲特:你还想在这个话题上给点别的建议吗?
芒格:不了。
巴菲特:他在那部电影里已经给过建议了。我看到有人在做笔记。
16. 巴菲特捐赠股票是否损害了伯克希尔的股价?
巴菲特:好的。贝姬?
贝姬·奎克:这个问题来自俄亥俄州哥伦布市的詹姆斯·布罗德贝尔特·哈里斯。
他说,过去十年里,你极其慷慨地捐出了数十亿美元的伯克希尔·哈撒韦股票,而且这种捐赠还会持续下去,为与巴菲特、盖茨和芒格家族有关联的慈善机构提供了可供出售的资产。
这些慈善基金会每年出售价值数十亿美元的受赠股票,会不会是伯克希尔股价长期低于账面价值120%的原因之一?已宣布的股票回购计划,能否在未来十年完全抵消这些慈善基金的卖出压力?
巴菲特:是的。我们可以说,我每年捐出我持股的4.75%左右,假设这大约值20亿美元。这占伯克希尔市值的1%——甚至略低于1%。
纽约证券交易所有很多公司,一年的换手率超过100%。每年1%的已发行股本的出售量,绝对是九牛一毛,而且你甚至可以说,在某些情况下,这反而有助于市场价格,因为股票的供给量有时会决定人们是否愿意产生购买兴趣。
但每年1%的供给量,不会改变一只股票的交易水平。我是说,相对于成交量来说,这根本微不足道。
伯克希尔——我想伯克希尔A股和B股加在一起的成交量,大概平均每天有4亿到5亿美元,所以一年花掉20亿美元根本影响不了什么。
你也可以说,每个人都有权卖出自己的股票,或者把它捐给慈善机构。我不认为我应该被完全束缚住手脚,以至于无法把股票捐出去。
查理?
芒格:嗯,对一个老头子来说,没有什么比多出来的20亿美元更微不足道的了。(笑)
巴菲特:我从来没有捐出过哪怕一分钱,是因为它改变了我的生活。你呢,查理?
芒格:当然没有。
巴菲特:我们从来没这么想过。(笑)
芒格:那简直不可想象。
巴菲特:这笔钱放在别人手里,比放在我的保险箱里更有用处得多。
17. 我们大部分的机会将会在美国
巴菲特:好的。克利夫?(掌声)
克利夫·加兰特:看了你们10-Q里第一季度的业绩,我在想——这个问题可能更适用于非保险业务——你们现在是怎么解读美国经济的这些蛛丝马迹的?
你们开始看到经济回暖的迹象了吗?我也想知道,你们是否觉得——是否感到——有必要开始把伯克希尔的业务扩展到美国以外的国际市场?
巴菲特:嗯,只要我们认为自己能以合理的方式理解一件事情——理解五年或十年后事情会是什么样子,而且能获得物有所值的回报、优秀的管理层,以及我们看重的所有那些因素——我们愿意去任何地方。
但是——所以我们不会——我们从未把任何可能性排除在外,但我们大部分的机会还是会出现在美国。这只是事情的本质使然,因为对企业而言,这是一个巨大无比的市场,而且我们在这里更有知名度。
但是,你知道,我们大部分的交易会发生在这里,不过我们也会在美国以外寻找机会,尤其是那些附加型收购。
就目前的业务而言,自2009年秋天以来,快四年了,我们看到的是一种渐进式的改善。有时人们会乐观地觉得复苏正在明显加速,然后又开始担心,开始谈论所谓的双底衰退,我从来不相信这种说法,事实上也没有发生过。
我们看到的整体情况,就是美国经济在缓慢地向前推进。你们看到了前17周的车皮装载量数据。你知道,我们上涨了3%多一点,但其他铁路公司只上涨了0.4%,所以整个行业加起来可能上涨了1%左右,略高于1%。
过去四年里,这个经济体从来没有以任何形式强劲反弹过。
它从未出现过停滞不前的情况,如果它继续保持这种态势,我也不会感到意外。
现在,终于,房地产市场的库存积压结束了——大约一年前结束的——所以我们开始看到——我们看到房价出现了一些回升,这带来了很大的心理效应,我们也看到建筑业出现了一些改善。
但我们不希望再次出现过度建造的情况。我们真正希望看到的是,新屋开工量与家庭组建数量大体相当。我认为我们正在看到这种情况。
所以如果你问我,明年我们在这里再次开会的时候情况会怎样,我认为我们会向前有所推进。
但我不认为会出现任何形式的爆发式增长,不过我也不认为我们会停滞不前。
查理?
芒格:嗯,这不是一个——
巴菲特:是的。
芒格:——我一直都很好。
巴菲特:不过我们现在确实知道正在发生什么。我是说——
芒格:是啊,我们知道现在正在发生什么。
巴菲特:那这就算说完了吧?(笑)
芒格:知道现在正在发生什么,赚不了多少钱。(笑)
巴菲特:而如果你以为自己知道明天会发生什么,但其实并不知道,那也一样赚不了多少钱。
我们会——我们就继续——我们继续玩这个游戏。我是说——
芒格:对,我们继续玩这个游戏。
巴菲特:如果我们明天听说有什么值得投入150亿或200亿美元的机会,而且我们喜欢这门生意——不管是在美国还是别的地方——我们会立刻行动;如果没有,我们就什么也不做。
我们永远不知道机会什么时候会出现,但它确实会时不时出现。而且有时候在金融市场上,它会以一种巨大的方式出现。我是说,这种事会时不时发生。
我们以后可能不会再见到很多次这样的机会了,但在座的大多数人一生中会看到四五次——他们会看到令人难以置信的机会出现——可能主要出现在股票市场——但也可能出现在债券市场。
事情——总会发生一些事情,到那时候,你必须能够行动起来,而这既需要你有这个能力,也需要你有这种心理上的坚韧,在大多数人纷纷逃离的时候敢于跳进去。好,第6号台。查理,你想——
芒格:不了。
18. 年轻的基金经理应该如何吸引投资者?
巴菲特:好,第6号台。
观众:你好。我是来自洛杉矶的布兰登。
我二十多岁,正在筹建一家合伙企业。在我作为独立投资者还没有业绩记录之前,您对如何说服人们投钱有什么建议?(笑)
巴菲特:呃,你还没说服我呢。(笑)
不,我认为人们在把钱投给别人管理时应该相当谨慎,即便对方已经有业绩记录也是如此,顺便说一句。有很多业绩记录其实说明不了什么。
但总的来说,我会建议任何想要管理资金、并希望日后吸引资金的年轻人,尽早开始建立一份经过审计的业绩记录。
我是说,这远不是我们聘用托德和泰德的唯一原因,远不是唯一原因,但我们确实看了他们的业绩记录,而且是一份我们都相信、也能理解的记录,因为我们见过很多其实说明不了什么问题的业绩记录。
我是说,如果你——你知道,就像我多年前写过的那样,如果你搞一场抛硬币比赛,找来3.1亿只猩猩,让它们都去抛硬币,抛10次,那么,你知道,原本3亿只猩猩,最后大概会剩下30万只连续成功抛中10次的。
而那些猩猩很可能会到处招揽资金,想让人在未来的抛硬币比赛中支持它们。
所以我们的工作,就是在雇人管理资金时,判断他们到底是运气好的抛硬币者,还是真的懂行——
芒格:你当年遇到他这个问题的时候,不也是从一群爱你的亲人那里东拼西凑弄来大约10万美元吗?
巴菲特:是啊。好吧,我希望他们把钱给我之后还继续爱我。那真是——
嗯,那时候进展非常缓慢,而且本来就该很缓慢。正如查理指出的那样,有些人当时大概觉得我在搞庞氏骗局。
还有些人也许没这么想,但吓唬人对他们是有好处的,因为他们自己也在奥马哈卖投资产品。
但你——要吸引资金,你得配得上这些资金,你得随着时间建立起一份记录——然后你还要能向人们解释,这份记录之所以取得,是因为扎实的思考,而不仅仅是赶上了某种潮流,或者纯粹靠运气。
查理?假设你今天才起步,才25岁。你要怎么吸引资金?
芒格:我觉得大多数人一开始靠的是朋友和家人,或者是那些已经通过别的方式赢得了他们信任的人。所以年轻的时候很难做到,这也是为什么大家都是从很小的规模起步的。
巴菲特:而其中只有相对少数人会成功。
芒格:这话也没错。
巴菲特:其中有一些——很大一部分人会成功,并且赚到——我是说,你知道,我们这儿有对冲基金的业绩记录。在那段时间里,对冲基金经理们大概已经赚到了相当可观的钱。
正如我指出的那样,托德和泰德,如果是按“2和20”的收费安排来运作,就算把钱埋进地里的一个洞里,今年他们每个人也能赚1.2亿美元。
所以,这种安排在你真正投身其中之前,还真值得好好想一想。
芒格:这套算术会吸引来一大批不该干这行的人。
巴菲特:当然了,我们那时候都以为自己是例外。
芒格:是啊。
19. 巴菲特之后,阿吉特·贾因会执掌伯克希尔吗?
巴菲特:安德鲁?
安德鲁·罗斯·索金:好的。在伯克希尔,存在一种独特的现象,就是你对阿吉特特殊才能的认可,和阿吉特本身的特殊才能之间的关系。
您经常提到阿吉特的才能有多么独特。那就请您告诉我们,阿吉特是您的接班人吗?(巴菲特笑)
如果不是的话,没有了阿吉特,他手下的那些业务会怎样?
巴菲特:嗯,在很长一段时间内,都不会没有阿吉特。而他——怎么说呢——他在很多方面都很了不起,其中特别了不起的一点是,每当有人开始模仿他正在做的事情,把本来可能相当赚钱的业务变成人人都在做的大路货时,他总能想出新的经营办法。
我注意到你在阿吉特那儿找可能的继任者时是从A开头,你等到B的时候也不会更走运。(笑)
查理?
芒格:嗯,我想基本的答案是,如果阿吉特有一天不在我们身边了——
巴菲特:我们就没那么风光了。
芒格:是啊,我们就没那么风光了,对。
巴菲特:还有好几位其他的经理人也是这样。我们拥有一批非同寻常的人才,在大多数情况下,他们并不需要为我们工作赚来的这些钱。他们可能赚得不少。而他们为你们各位股东、也为我和查理做的这份工作,可以说是我们不配得到的。
但他们——我觉得他们——过得很开心,经营着自己的业务。我们做的一件事,就是努力营造一种氛围,让他们能享受经营业务的乐趣,而不是把所有时间都花在往来总部、搞各种汇报展示之类的事情上。
不过这也花了很长时间才做到。我是说,我们在没有阿吉特的情况下经营了伯克希尔20年。如果他是1965年而不是1985年进公司的,我们大概能拥有整个世界了。(笑声)
想想还挺有意思的,是吧?
查理?
20. 霍华德·巴菲特在父亲之后的角色不是经营伯克希尔
巴菲特:道格?
道格·卡斯:霍华德,跟你一样,我有两个我深爱的儿子。跟你一样,我今天也有一个儿子在现场。这个问题不是想失礼——
巴菲特:听起来是要失礼了,不过你说吧。(笑声)
道格·卡斯:——但这是我必须要问的问题。
巴菲特:好。
道格·卡斯:将来有一天,你的儿子霍华德会成为伯克希尔的非执行董事长。伯克希尔是一家非常复杂的企业,而且随着时间推移会变得越来越复杂。霍华德从未经营过一家多元化的企业,也不是企业风险管理方面的专家。
据我们所知,他没有做过重大的股票投资,也从未参与过收购大型公司。
抛开出身这个偶然因素不谈,霍华德凭什么是担任这个角色最合适的人选?
巴菲特:嗯,他要担任的并不是你所描述的那个角色。他要担任的角色是非执行董事长,以防在挑选CEO这件事上出了差错。
我不——我认为出错的概率不到百分之一,但也不是零。而且我在别的企业里见过这种错误发生。
所以他的工作不是去经营业务、分配资本,或做其他任何事。如果在挑选CEO这件事上出了差错,有一位非常在乎维护公司文化、照顾伯克希尔股东利益、而完全不参与经营业务的非执行董事长,那再做一次调整就会容易得多。
而且——他在那里是作为文化的守护者,他对此有着强烈的责任感,而且他对经营业务这件事——完全——没有任何幻想。
他对经营业务毫无兴趣。他不会因为经营业务而拿钱。他也不用去操心经营业务的事。
他唯一要考虑的,是董事会——包括他自己作为董事会一员——是否需要更换CEO。
在60多年——嗯,作为董事大概是55年——的时间里,我真的、真的很多次见过,一位平庸的CEO,为人讨喜,你知道的,不是不诚实,但不是那个该经营公司的人,需要被换掉。
而当这个人身居董事长之位时,要做到这一点是非常非常困难的。现在有了这套董事会每年至少召开一次没有董事长在场的会议的制度,情况会稍微好一点。
在我看来,这是美国企业界一项非常大的进步。因为——董事会是一种社会性机构,让人们,比如说,每三个月飞到芝加哥、纽约或洛杉矶一趟,开几场委员会会议,再对是否真的找对了经营者心存疑虑,这对大家来说并不容易。
他们可能有一位很不错的人在经营公司,但公司本可以做得更好。可是谁来做这个改变呢?
而这正是在这种情况下,非执行董事长——本例中就是霍华德——所处的位置。而且我知道,没有人会比我儿子霍华德更强烈地感受到把这份工作做好的责任,你懂的。
芒格:是啊。有霍华德在,我觉得芒格家的人要安全得多——(掌声)。
你们要记住,董事会持有大量股票,你知道。我们是在为股东着想。我们不是想给股东添乱。
巴菲特:是啊。等我去世后,不管那时的价值是多少,反正会是价值500亿美元的股票,这些股票会逐渐用于帮助世界各地的人们,而这背后的公司经营得好不好,会带来巨大的差别,你懂的。
查理和我都见过——不止一次——这样的例子:一位CEO在10分制里也许只能打6分,人也很讨人喜欢,也许还帮着挑选了坐在那里的一些董事,就这样年复一年地经营着业务,而其实别人可以做得好得多。
如果那个人掌控着议程,你知道,在别人来城里待上一小段时间时把大家的日程排得满满当当,那要做出改变可能很难——非常难。
芒格:一位CEO也可能在各方面都是十分制里的九分,但同时也有很深的缺陷。
巴菲特:是啊。
芒格:如果有一位客观的人、真正有动力的人坐在霍华德将要坐的这个位置上,会很有帮助。
巴菲特:我过去用过的一个例子是,你知道,温良的人有福了,因为他们必承受地土,可是承受了地土之后,他们还会继续温良吗?
嗯,这可能就是问题所在,你知道,如果有人被任命为伯克希尔的CEO。这可能会变成一个让人想在各种方面耍威风的位置。
你们可能注意到了,在年报里,关于我们旗下报纸的事,我说过,你知道,我不会去告诉它们该支持哪位总统候选人。其中十家支持了罗姆尼,两家支持了奥巴马。我投票给了奥巴马,但我不会去改变这一点。
但当我写这类内容时,在某种程度上,我也是在为我的继任者划定边界,我们不希望将来有人把伯克希尔·哈撒韦当作权力基地来使用。我们希望他们心里想的是股东。就这么简单。
芒格:有时候,某人当上CEO后会表现出一位曾经很出名的加州CEO的那种特质,人们过去常说他是唯一一个能坐着都趾高气扬的人。(笑声)
21. 接近零利率对债券残酷
巴菲特:好。第7站。
观众:你好。我是来自明尼苏达州明尼阿波利斯的布拉德·约翰斯顿(Brad Johnston)。
我的问题是关于一个可能会持续一段时间的极低利率环境,以及保险公司在这种环境下面临的挑战:如何管理它们的资本,同时在面对未来负债、可能需要流动性的情况下管理风险和不确定性。
也许您可以把这个问题延伸到个人身上,个人同样要面对低利率环境,试图管理不确定性,同时还想从投资中获得一些现金回报。
我很认同您关于卖出一些股票的理念,也就是说,与其拿股息,不如定期卖出一部分股票,但很多人正面临现金流方面的难题。
巴菲特:是的。
观众:还有——最后再补充一个问题。您最后能不能解释一下,美联储主席本·伯南克(Ben Bernanke)认为自己工具箱里有一个叫做「定期信贷便利」(term credit facility)的工具,那到底是什么?
巴菲特:不能。答案是我做不到。查理,你行吗?
芒格:不行。
巴菲特:那些一直持有现金、现金等价物、短期国债之类资产的人所面临的问题,我是说,那真是太残酷了。
那种损失——如果他们靠这些收入生活的话——那种购买力的损失,在这么低的利率下真是惊人。他们是低利率政策的巨大受害者,而且是极端低利率政策的受害者,你知道的。
基本上,你知道的,我写过——我在2008年就写过要持有股票。我是说,当时股票很便宜。
而且你几乎可以肯定不会被套牢,你知道的,至少在一段时间内——我们得到了美联储会把利率维持在极低水平的承诺,所以那是持有股票的好时机。
我为那些在这样的时期还死守着固定收益投资、尤其是短期固定收益投资的人感到难过,如果我处在他们的位置,我不知道自己会怎么做。
想象一下,你手里有一笔在过去看起来是一大笔钱的资金,但是,你知道的,一百万美元按0.25%的利率算,一年才2,500美元,这可不是人们多年来存钱时所期望的结果。
所以我——嗯,我给任何人的建议一直都是,在大多数情况下,持有企业股权肯定比持有固定收益资产更合理——更有道理。
并不是我一生中每一次都这样,但大概我这一生中90%的时间里,这样做都比持有固定收益投资更合理。而且在几年前股票被打压到那样的低价、堪称绝佳买入机会,同时你又能看到固定收益投资在相当长一段时间内几乎不会有什么回报的时候,持有股权就显得格外明智了。
我没有预料到我们会看到已经持续了这么长时间的这种利率水平,而且我也不知道这种情况还会持续多久。
但这对人们来说确实是个两难的困境。我收到很多信——真的收到很多信——人们写信说,你知道的,「我有30万美元」,他们问,「我该怎么办?」
所以——低利率的连锁影响以一种非常严酷的方式冲击了数百万人。你不会读到太多关于这方面的报道,他们也没有太多发声的渠道,但这确实为在这样的时期持有生产性资产而不是持有美元提供了很好的理由。
查理?
芒格:嗯,总得伤害到某些人,而储蓄者恰好是方便的对象。
巴菲特:那你会怎么做?
芒格:我大概也会像他们那样做。
巴菲特:是的,我也会那样做。
芒格:我会为此感到难受,但那就是我会采取的做法。
22. IBM 的竞争护城河
巴菲特:好的。第8站。现在我们要转向股东提问了。我们已经问完了小组成员这边,还剩大约45分钟,所以接下来我们要把机会留给股东来提问——也许还能回答——从现在开始都提问吧。
第8站。
观众:你好。我是来自日本东京的胡克里斯(Chris Hu,音译)。
您能不能多谈谈IBM这项投资?您觉得这家公司的护城河在哪里?出于充分披露的精神说明一下,我是在微软工作的。
巴菲特:是的。你问的是——你说的是哪家公司的护城河?
观众:IBM。
巴菲特:哦,IBM。嗯,我得说,我对IBM的护城河的理解,不如我对可口可乐护城河的理解那么深。我认为自己对它有一定的理解,但相比之下,我对可口可乐、箭牌,或者亨氏的护城河会更有把握,而对IBM则不然。
但我对IBM的信心足够让我们在其中投入了相当多的资金。而且没有什么能阻止你提到的微软和IBM两家公司同时获得成功。事实上,我希望它们都能成功。
我们——我对IBM的地位有足够的信心,所以我们建立了一个非常大的仓位。
我喜欢他们的财务政策。我认为他们的地位随着时间推移得以保持的可能性很高,但我对这一点的信心程度不像我对BNSF铁路那样。我是说,你知道的,我很难想到BNSF会出什么问题。但对于IBM,我倒能想到一些可能出问题的地方。
顺便说一句,他们有一笔非常庞大的养老金负债。他们也有一笔很大的养老基金,但你说的是750亿或800亿美元的资产和负债,你知道的,这本身就是——它相当于一家规模不小的年金公司。
而年金这个领域里,事情有时会以奇怪的方式发展。我倒宁愿他们没有这个包袱,但这是我买入时会纳入考虑的一个事实。他们把资产和负债列示为大致相等,但随着时间推移,负债要比资产确定得多。
查理?
芒格:是的。嗯,至少IBM的养老金计划背后有IBM自身的资源做支撑。你想想,如果你现在是一家大型人寿保险公司会怎样。全世界的人寿保险公司都已经开始遭受地狱般的折磨。
在日本,他们承诺支付3%的利息,而当然,一旦这些日本保单存续了很长时间,就根本没有办法赚到3%的利息了。
许多曾经备受推崇、被认为安全可靠的地方,如今看起来都不那么安全了。
而在伯克希尔,你会注意到——把我们自己承保的保单与再保险区分开来看——我们自身的寿险业务规模相当小,对吧?
巴菲特:是的。我们不喜欢在这个世界上给出期权,而人们往往会——尤其是当他们有一支销售队伍在背后推动的时候,就像人寿保险行业那样。他们往往会给客户一些期权,而在某些情况下,这些期权让他们付出了巨大的代价。
这——你知道的,你总是想去获得一份期权;而绝不想给出一份期权。但寿险业务恰恰是反过来的。
实际上,抵押贷款业务——我是说,你知道,查理和我以前是做储蓄贷款业务的。给某人一份30年期抵押贷款,让他——如果这对你有利——他明天就可以取消,而如果这对他有利,他就可以持有30年,这个想法。
这些是很糟糕的工具。对你如果是要买房子的话,那是好的,我建议你——我建议在座各位,凡是能拿到的都马上去为一套房子办一份30年期抵押贷款。
如果这笔交易不划算而利率跌到1%,你可以再融资。如果利率涨到6%或7%,也许你能以七折左右的价格把它买回来。
所以寿险公司在这方面大干特干——大干特干——过去这几十年里,很多公司现在正在为此付出代价,其中一些甚至还没完全意识到问题到底出在哪儿。
他们有点像那种在弹簧刀打斗里的家伙,你知道的,对方挥刀朝他猛砍一下,这家伙说,“你没碰到我”,对方说,“好,你等着试试摇头看看。”嗯,这跟现在一些寿险公司的处境有点像。
查理?还有要补充的吗,查理?
芒格:没了,这已经够悲观的了。
23. 用小得多的资金投资
巴菲特:好。9号台。(笑)
观众:你好。我叫Masato Muso,来自加利福尼亚州洛杉矶,是波士顿大学的MBA学生。
您提到过您是85%的本杰明·格雷厄姆加15%的菲利普·费雪,您还说过,如果您现在只有100万美元,您能做到50%的回报率。
由于我是个年轻投资者,这是我想问二位的问题:当您还在积累资金的时候,跟后来管理数十亿美元资金相比,您的投资策略有什么不同?
您当时是专注于特定行业、小盘股、大盘股,等等吗?谢谢。
巴菲特:嗯,管理100万美元和经营伯克希尔·哈撒韦,或者管理某个200亿或500亿美元的基金,完全是两码事。
如果查理和我现在管理的是100万美元,或者10万美元——我们会去找一些——我们会去找一些可能非常小的东西。我们会在某些情况下寻找小的价差。
这样的机会是存在的,而且时不时地,还非常出色。
但那是我们现在真的不再去想的事情了,因为我们的问题是要处理每年流入的120亿或140亿美元,不管具体是多少,这意味着我们必须去找非常大的交易,而把我们年轻时候的做法忘掉。
查理?
芒格:是啊。我很高兴我已经不用再面对那个特定的问题了。(笑)
巴菲特:他当年在这上面可是下了不少功夫的——
芒格:是的。
巴菲特:我们俩都是。
芒格:那是当然。
巴菲特:是啊,是啊。我们翻遍了各种石头找机会,而且——
芒格:我以前靠自己应缴所得税的浮存金赚了不少钱。从我拿到这笔钱到把它交给政府之间的这段时间,我常常能用这笔钱赚到足够付税的钱。这是用小额资金操作的,而且几乎什么都拿来做。
巴菲特:不过他没告诉我该怎么做。(笑)
24. 不要按国家或类别去投资
巴菲特:好。10号台。
观众:你好,沃伦和查理。我是来自中国上海的Andy Ling(音)。
非常感谢你们所说的话和所做的事。全世界的人都从你们的理念中受益良多,所以你们有很多粉丝——甚至很多很多粉丝——即使在中国也是如此。
我的问题是:您如何看待新兴市场的投资,比如伯克希尔在中国这样的地方的投资?如果有的话,您对哪些行业和公司感兴趣?谢谢。
巴菲特:是的。我们其实不会一开始就去找新兴市场或者特定国家之类的东西。
我们可能会在四处考察的过程中发现一些东西,但不是说查理和我早上一聊,就说,你知道,现在投资巴西、印度或者中国之类的地方是个特别好的主意。我们从来没有过这样的对话,是吧,查理?
芒格:没有。
巴菲特:这种事根本不会发生。
我们不认为那是我们的强项所在。我们知道我们的强项不在那儿。而且我们认为,大概大多数人的强项也不在那儿。我是说,这听起来不错,但我并不真的认为这是看待投资的最佳方式。
如果你告诉我,我们只能投资——
我们完全愿意这样做。我们曾经持有大量的中石油。我们现在持有一些比亚迪。我们持有过美国以外的证券,而且还会继续这样做。
但如果你告诉我们,我们余生只能在美国投资,我们不会觉得这是多大的苦难,是吧,查理?
芒格:是的。把一大堆不同的类别摆出来,然后收一大堆佣金、给一大堆建议、搞一大堆操作,这是推销投资建议的绝佳方式。
而且很多事情我们就是——我们觉得自己没有足够的优势,所以不想去碰。
巴菲特:是的。每当我们听到有人在谈概念,不管是哪种概念,包括按国家分类的概念之类的,我们往往会觉得,他们大概更擅长推销,而不是更擅长投资。
这就是个太容易的招数——我是说,这正是人们所期待听到的——你知道的,当有人来推销的时候,说,你知道,我们认为你今天应该关注世界上这个或那个地方。
该做的事情就是找到一门好生意,以有吸引力的价格买下它。
芒格:我们的专家们真的很喜欢玻利维亚。然后你说,“可是去年你们喜欢的是斯里兰卡啊。”这——我们对此并不自在。
沃伦·巴菲特:是的。我们通常认为那是一派胡言,但是——
查理·芒格:这就是为什么我们不放心。
沃伦·巴菲特:是的。(笑)
25. 房地产泡沫不能全怪华盛顿
沃伦·巴菲特:好。11号台。
观众:您好,巴菲特先生、芒格先生。我叫布兰特·胡克,来自洛杉矶。
首先,我要感谢你们二位这么多年来的建议,感谢你们的财富慈善,也感谢你们给世界各地那么多投资者带来的教育和知识方面的慷慨馈赠。
我的问题是:美国政府似乎曾经共谋,诱导美国民众不惜一切代价去买房、进而背上房贷。您认为我们的立法者现在是不是又在做同样的事,我们是不是正在制造一个新泡沫?
沃伦·巴菲特:不。我认为就住房而言,我们现在远远谈不上处在泡沫之中。
我确实认为,你关于以前发生的事情的说法是准确的,但并不完整。
我是说,几乎整个国家、几乎每个人,在住房问题上都有点疯狂了。政府是其中很大的一部分原因,因为它是这场融资中很大的一部分参与者。而且确实有相当多的立法者在鼓励房地美和房利美去做一些它们不该做的事,这不只是事后诸葛亮才看得出来的——如果你在当时就去看,也能得出这个结论。
但同时也有大量其他人在做同样的事。我是说,这种事情是从各个渠道涌来的。而且它具有泡沫特有的那种特征:一年又一年,持续三年、四年或五年,不管是多久,怀疑者看起来像傻瓜,而那些跳上顺风车的人——也就是那些不断以更高价格给房子再融资的人,以及在别的房子上进行投机的人——才是赢家。
所以一切看起来都那么美好。人们真的很容易受到这种从众效应的影响:他们看到邻居轻轻松松就赚了钱,人人都在轻松赚钱,就他们自己没份,最终他们也扛不住,跟着下场了。
这就是——这就是事物的本性。这并不意味着房地美或房利美的人必然是邪恶的——有那么几个确实是——也不意味着立法者必然是邪恶的,虽然,同样,也可能有那么几个是。但绝大多数情况下,我认为大多数人只是被卷入了一场宏大的幻觉之中。
而且,你知道,这种事历史上已经发生过很多次了,还会再发生,而你完全可以利用这一点为自己谋利。
我们现在在住房问题上并不处于那种时期。目前利率非常非常低,这在很多情况下支持了购房,因为它显然降低了月供。
但就我个人而言,大约一年前,我建议大家买房,我现在当然也建议大家去做房贷融资。
在大多数地方,我会建议——如果你打算在这个社区住上一段时间,而且你找到了一处符合你需求的房子,我认为现在很可能是个买房的好时机,部分原因就是融资条件好得令人难以置信。
查理?
查理·芒格:嗯,主要问题在于,随着事情变得越来越疯狂,政府本可以在大家都还没喝得酩酊大醉之前,把那盆潘趣酒撤走,进行干预,可结果政府反而把酒度数调得更高了。
这不是个好主意。但是——在一个民主制度里,要让政府把潘趣酒从那些正想喝醉的选民手里撤走,是很难的。
沃伦·巴菲特:嗯,几乎是不可能的。
查理·芒格:是的。
沃伦·巴菲特:是的。我是说,这并不是——
查理·芒格:所以你这多少是在抱怨人生中某种在所难免的事情。这不是个太好的念头。
沃伦·巴菲特:是的。你还会再见到这种事,不一定是在住房领域,但你会看到的。
而且人类会继续重复他们过去犯过的同样的错误。
我是说,当别人恐惧的时候,他们也会恐惧。我是说,这一点——你在那些货币市场基金上就见过,175亿美元,你知道,三天之内就流出去了。我是说,人人都会——当人们感到恐惧的时候,你知道,他们——这种情绪蔓延得非常非常广泛。
我常常想,你知道,如果我在一个只有两家银行的小镇上开了一家银行,你知道,我会——如果我有那个心思的话——我可能会雇一大帮好莱坞群众演员,让他们在另一家银行门口排起长队。(笑)
要命的是,他们——你知道,那队伍一排起来,人们马上就会开始在我的银行门口也排起队来,因为他们——人们真的会——大规模地一起恐慌。
信心的恢复往往是一个一个慢慢来的,但当人们变得贪婪的时候,他们也是集体一起变得贪婪的。
我是说,这——这就是人性构造的方式。这正是查理和我具有优势的地方。在其他很多方面,我们并没有什么特别的优势。
但我们能够,我想,也许比大多数人做得更好一些,不真的被别人在做的事情所裹挟。而且,你知道,我不知道我们是不是随着时间的推移学会了这一点,还是别的什么原因。
但当我们看到价格下跌时,你知道,我们认为这是一个买入的机会,这并不会让我们感到困扰。
而且,我们不会用保证金去持有资产,也就是说,我们不会让自己处在那种别人可以从我们脚下把地毯抽走的境地。这在人生中极为重要。你永远不希望,你知道,把自己置于危险的境地。
当然,当行情上涨的时候,杠杆就会变得非常诱人。而杠杆正是被以巨大、巨大的规模引入住房领域的东西。我是说,人们就是觉得,如果你不继续在自己房子上借更多钱,然后用这笔钱去买更多房子,或者用来生活开销,或者别的什么,那你就是个傻瓜,结果最终屋顶塌了下来。
查理?
26. 尽管存在债务问题,仍愿意投资欧洲
沃伦·巴菲特:好。1号台。
观众:您好,沃伦。您好,查理。我叫乔治·艾斯莱茨(音),来自科隆。
您在欧元区看到投资机会了吗?比如说,扩大您在慕尼黑再保险的持股?
您相信欧洲央行的政策能把这些问题捋顺吗?谢谢。
沃伦·巴菲特:是的。嗯,我们完全愿意在欧元区寻找商业机会,我们已经做了几笔补强型收购,其中一笔在农业设备领域,金额是几亿美元。如果我们能在与欧元挂钩的17个国家中的任何一个找到合适的企业,我们都会很高兴。
其中有几个国家,我们可能会比对其他国家更不愿意一些。(笑)
但是——你知道,这可能会为我们创造收购企业的机会。我们乐意这样做。欧洲不会消失。但欧洲货币联盟——你知道,存在一个重大缺陷,他们正在努力想办法纠正这个缺陷。
而且他们有17个政治实体和大量不同的文化,要做到这一点对他们来说确实很难。
依我看,他们迟早会做到的。但本质上,他们统一了货币,却没有统一其他多少东西。
而大自然总能找到那个致命的缺陷,经济也一样,就欧元而言,他们相当快就找到了。而已经建立起来的这套结构是行不通的,他们将不得不找到一套能行得通的。
他们最终会做到,但过程中可能要经历相当多的痛苦。
查理?
芒格:是的。按欧洲当初的结构方式,把希腊放进欧盟,就好比拿老鼠药当作打发奶油。(笑)
这实在是个极其愚蠢的主意。(笑)
它不是一个负责任的资本主义国家,那是个人们不交税之类的地方,所以——这——
巴菲特:这些年我一直想让他用「A国」和「B国」来说,可他就是——(笑)
芒格:——而且在加入欧盟的过程中犯下了相当严重的欺诈。他们在债务上撒了谎。
所以欧洲犯下了严重的错误。他们那里也有政客。(笑声与掌声)
巴菲特:你觉得十年后这事就翻篇了?
芒格:我认为欧洲会磕磕绊绊地挺过去的。
巴菲特:当然。
芒格:想想欧洲已经磕磕绊绊挺过了什么。
巴菲特:不过,即便在那种严峻的预测下,我们也不会——如果明天我们能在欧洲买下一家我们喜欢的大公司,我们会非常乐意,而且会用现金支付。
芒格:但愿如果是在希腊,你能给我打个电话。(笑)
巴菲特:我提了这些小建议,可你看,这也没起多大作用。(笑)
27. 社交媒体将帮助伯克希尔的部分业务
巴菲特:好。2号台。
观众:您好。我是大卫·亚鲁斯(音),来自佛罗里达州迈阿密海滩。
我代表互联网,欢迎您来到推特。
我的问题是:社交媒体对您的业务和伯克希尔旗下的公司产生了怎样的影响?您认为它在短期和长期内会对世界产生什么样的影响?
巴菲特:在座的可能有一半甚至更多的人,比我更能回答这个问题。
确实——尤其是在像GEICO这样的公司,你知道,它确实起到了作用,而且随着时间推移,会对营销产生巨大的影响,就像互联网当初带来的改变一样。
我是说,GEICO成立于1936年,它有一个很棒的商业创意,就是直销,但最初完全是通过邮件来做的,而且效果很好。
随后,随着世界的变化,它逐渐转向了电视广告和电话号码之类的方式,然后又转向了互联网,现在又走向了社交媒体。
所以,你知道,我们在所有业务中都必须倾听客户的声音。有些业务上这种变化比其他业务要剧烈得多。
我一直感到惊讶,你知道,世界变化的速度有多快。比如说,就GEICO而言,我原以为互联网会很快影响年轻人的购买习惯。
但事实是,它非常非常迅速地波及了所有年龄段,是一个巨大的变化。你必须对此做出回应。而我远远不是做这件事的最佳人选,但我们的企业里有非常擅长此道的人,他们对此想得很多,而且还会继续想下去。
但让我来负责伯克希尔·哈撒韦的社交媒体,那可就糟糕透顶了。(笑)
而查理也不会是特别好的人选。(笑)
查理,你要为自己辩护一下吗,还是——
芒格:这个嘛,我对它不太了解。出于很充分的理由,我像躲避瘟疫一样躲着它。
而且我很讨厌这样一种想法:我自己家里的那些十几岁的孩子,会把他们13岁时说过的三句最蠢的话永远地记录下来,流传千古。(笑)
巴菲特:要是那样的话,我们早就麻烦大了,查理。(笑)
芒格:如果真是那样的体制,我们俩都要有大麻烦了。
所以我认为,有些时候你的无知和愚蠢是应该被藏起来的。(笑声与掌声)
巴菲特:是啊。
芒格:我还认为,当你像现在的年轻人那样疯狂地多任务处理时,没有一件事能做得好。(掌声)
巴菲特:还有没有我们忘了得罪的人?(笑)
28. 欺诈、骗子与会计
巴菲特:好。3号台。
观众:您好。我叫斯图尔特·凯伊(音),在康涅狄格州斯坦福德工作。
在本次会议早些时候,您提到,在审阅财务报表时,您能识别出哪些公司几乎肯定是在造假。
你在那些财务报表里看到了什么,让你如此确信它们是造假的?
巴菲特:这个啊,年复一年差异非常大,我们没法百分之百识别出所有造假的,甚至连90%、80%都做不到,但确实有些一眼就能看出来的,人们往往也会自己露馅。
我是说,打扑克的人会说这叫“破绽”(tells)。查理和我买过很多企业,买这些企业的时候,能相当准确地判断我们要收购的对象是什么样的人,这一点非常重要。
因为,你知道,他们把股票凭证交给我们,我们把一大笔钱交给他们,然后我们指望他们拿到钱之后,还能像之前一样满怀热情地经营这家企业。
所以我们是在评估人。我们不认为自己能准确评估每一个人。我们只需要在做出肯定决定的那些人身上判断正确就够了。
这些判断并不总是完美的,但一直做得相当不错。而且我想说,随着这些年过去,我们可能还做得越来越好了。
同样,在看财务报表的时候——比如说,在保险行业,我们见过一些造假,偶尔能看出损失准备金上做了手脚。我们以前就见过——我就不点名了。不像查理,我不会——我们就叫他们A公司和B公司,不指名道姓。
但你会看到这样的公司:在他们要向公众发行股票的前一两年,准备金会莫名其妙地低得可疑;然后——你知道——甚至当他们把公司卖给其他保险公司时,如果收购方是用股票支付,他们可能就会把准备金抬高。
但造假的方法有千万种。显然我不敢说自己都知道,但这些年我见过的情况已经够多了,也见识过推销者们的行事方式。你能看出某些人,不管用哪种手法,就是在数字上做游戏。他们会自己露出马脚。
但我没法给你列一张四十项的清单,告诉你该在资产负债表、损益表或者附注里查哪些东西。
查理,你能补充一下吗?
芒格:有时候是相当明显的。有一次,说来也巧,是沃伦把我介绍给一个人,他想把一家火险公司卖给我们。他一开口说的第一句话,带着浓重的口音,我想是东欧口音——
巴菲特:别说是哪个国家。(笑)
芒格:而且我也不记得是哪个国家了。
巴菲特:很好。(笑)
芒格:不过他跟我说的是——他说,“这简直就跟从婴儿手里抢糖果一样容易,”他这么说。
“我们只承保建在水下的混凝土建筑物的火险。”我立刻就明白,这多半是欺诈。
巴菲特:这家伙是个骗子。
芒格:我这人观察力就是敏锐。
巴菲特:是啊,这家伙是个骗子。
嗯,其实你——你还真有过一些经历——你知道,他以前是电影行业的律师。(笑)
芒格:哦,我的天哪。
巴菲特:是啊。你要是深入研究——嗯,电影是个好东西,就看你把资产折旧折得多快,还有那种在建工程、进度付款之类的项目——会计上能玩的花样太多了。
金融机构大概尤其容易出这种问题。保险业里这种事也不少见。
芒格:其中很多情况,他们并不是故意造假,而是自己被蒙蔽了。换句话说,他们真的相信自己说的话。
巴菲特:是啊。人们就喜欢雇这种人当销售员。(笑)
如果你心里有疑虑,那就算了吧。多半是有原因的——
这事儿挺有意思的。会计准则——大家越来越卖力地去制定各种披露规定。而我并不确定,现在的财务报表是不是比我三四十年前看到的更有用,有些情况下甚至还不如以前有用。(零星掌声)
查理?
芒格:嗯,我觉得现在大银行的财务报表比过去难懂得多了。它们做的事情太多、太杂,附注又那么多,里面净是些晦涩难懂的行话,已经——这不是我祖父那个年代的银行了。
巴菲特:嗯,我们持有那些银行股的时候,我们自己都看不懂。
芒格:是啊。
巴菲特:我是说,我们买过一家公司——通用再保险(Gen Re)——他们有23,000份衍生品合约。查理和我就算一天24小时不睡觉,再请上10到20个数学博士帮忙,我们还是搞不清楚到底是怎么回事。
我们花了大约4亿美元才把这事儿弄明白,而且那还是在一个平稳的市场环境下。但没人能真正弄懂。
芒格:而且会计师事务所还给资产负债表出具了审计认证。
巴菲特:那是当然。
芒格:这是一种新型资产,我给它起了个名字,我说,“只在没被追究之前才算好资产。”(笑)
巴菲特:是啊。而且——实际上——同一家审计事务所会同时审计处在同一份衍生品交易两端的两家不同公司,还给同一份合约出具不同的估值证明。
查理还在所罗门(Salomon)发现过一份衍生品合约上的一个错误。那是多少来着,2000万?
芒格:不是。那是一份大合约,交易双方都申报了一大笔利润,而且都得到了各自会计师的认可,就同一份合约——
巴菲特:有点像我们和瑞士再保险(Swiss Re)之间的那件事。
芒格:——就为了终止这份合约而已。
一旦人们陷入竞争的狂热,事情就会完全失控。
巴菲特:我在1991年成为所罗门的临时董事长——临时首席执行官——而且幸运的是,我是在发现这件事之前就已经向众议院和参议院的委员会作证了。
而且,一般来说,顺便说一句,所罗门是想采用保守的会计处理方式的。我认为这么说是公平的。而且在很多情况下也确实做到了。
但他们有一天来找我,说,“沃伦,你可能应该知道,我们这里有这么一个项目”——我记得大概是1.8亿左右吧——总资本大概是40亿,也许——但有1.8亿这一项。
他们说,这是一个凑数的数字,自从1981年菲布罗(Phibro)与所罗门合并以来,我们就一直在这么凑。
十年来,这个数字每天都在变。我记得,菲布罗——或者说其中一方——用的是交易日制度,而另一方用的是结算日制度。
整整十年,他们的会计师是安达信(Arthur Andersen),付了不少审计费,可他们就是没搞明白怎么让账目平衡,所以每天就随便塞个数字进去。
他们真的就这样凑了十年,而我自己都想不出该怎么把这个数字消掉。我是说——你几乎得从头再来。他们不是在那边也这么干过一次吗?
芒格:我们是这么干过,沃伦。
巴菲特:对。(笑)
芒格:我们在储贷机构更换会计系统的时候出现过一笔差额,所有会计师都搞不定。于是我们就干脆让它自然消耗掉。
巴菲特:是的,我们就让那个账户——
芒格:我们就让那个账户自然清零,然后——
巴菲特:想着重新开始就是了。
芒格:我们重新开始了,没错。
巴菲特:会计这门学问,并不像人们希望的那样是一门精确的科学——
芒格:在会计上,你可以像意大利人处理邮件积压问题那样处理。你知道,邮件堆积如山,惹恼了邮政员工。他们就干脆扔掉几车皮的邮件——(笑声)——之后一切就顺畅了。
巴菲特:你又开始点名了啊,伙计们。(笑)
那件事发生在某个不愿透露姓名的国家。(笑声)
芒格:对,意大利。(笑声)
29. 伯克希尔会投资撒哈拉以南非洲吗?
巴菲特:好。第4区。
观众:下午好。我叫杰里·卢卡斯(音),来自特拉华州纽瓦克。
您之前回答过关于新兴市场的问题,我这个问题跟那个类似。
如果您在撒哈拉以南非洲(南非以外)发现了一家吸引您的企业,现在的条件是否合适让您去投资?
巴菲特:嗯,我自己可能没有足够的了解去做这件事,但我想——我不会完全排除——如果它足够有吸引力,而且我认为自己理解这门生意的性质,我大概会去请教其他一些人。我最后可能不会去做,但我不会彻底排除这种可能。
芒格:我见过有人这么做。密歇根大学聘请了一位在伦敦专门做撒哈拉以南非洲投资的基金经理。我当时想,“天哪,他们是怎么做到的?”
他们的做法是,非洲那些小银行会在粉单市场(pink sheets)交易,人们最想要的第一件事就是不把钱压在枕头底下,于是他们就把非洲那些小银行全都买了下来,赚了不少钱。
所以,只要你知道自己在做什么,去一些非常不可思议的地方投资也是可能的。不过我得说,我们不太擅长这个。
巴菲特:是的,这不是我们的专长,但确实可以做到。如果我们穷到一定程度,我们说不定也会考虑去做,是吧,查理?
芒格:我可不这么认为。
巴菲特:好吧。(笑声)
明年我们会为这个做好准备的。(笑声)
30. 和你的成年子女一起过一遍你的遗嘱
巴菲特:好。第5区。
观众:您好。我是马文·布卢姆(Marvin Blum),来自德克萨斯州沃斯堡,那里有您四家公司的所在地。
巴菲特:那是当然。我们很喜欢沃斯堡。
观众:谢谢。我们也很喜欢您,以及您在我们社区的存在。
我是一名遗产规划律师,今天在收尾之际,不禁想到,婴儿潮一代即将完成历史上规模最大的一次财富传承。
我可以设计出免除遗产税、把大量财富传给下一代的方案,但我的许多客户来找我时都说,他们想要一份像沃伦·巴菲特那样的方案——留给孩子足够的钱,让他们能够做任何事,但又不能多到让他们什么都不用做。
现在他们问我,我也想问问您,这个“足够”到底是多少,又该怎么避免把孩子给毁了?
巴菲特:是啊。这个嘛。
(掌声)
我认为,毁掉孩子的,更多是父母的行为,而不是遗产的多少。(掌声)
你的孩子是通过你来认识这个世界的,而且更多是通过你的行动,而不是你的言语,从他们出生的那一刻起就是如此。你是他们天然的老师,这是一份非常重要、也非常严肃的工作。
我不认为——我确实不认为——一个富人留给孩子多少钱,是决定这些孩子将来会变成什么样的关键因素。但我认为,家庭的氛围,他们所看到的周遭一切,以及父母的行为方式,都是极其重要的。
我想说的是:随着时间推移,我自己也放松了一些。
每次我重写遗嘱,我的孩子们都很高兴,因为他们知道,不管怎样,我留给他们的数额都不会减少。(笑声)
我还会做一件事——我发现——我觉得这是很显然的事,但让我惊讶的是有那么多人不这么做。
我认为,你的孩子有一天会读到遗嘱——这是假设你是个富人——你的孩子有一天会读到遗嘱。
让他们在你死后才第一次读到遗嘱,这太疯狂了。我是说,到那时你已经没法回答问题了,除非通灵板真的管用什么的。
所以,如果他们对如何执行你的遗愿、或者你为什么这样那样安排会有疑问,那你为什么要让他们在你死后一直纳闷呢?
就我自己而言,我一直让我的孩子——我大概每五六年重新写一次遗嘱——我会让他们读一读。
他们是遗嘱下的执行人。他们应该理解如何履行遗嘱中规定的义务,而且——如果他们觉得有什么不公平的地方,也应该在我签署遗嘱之前表达出来,我们应该好好谈一谈,弄清楚到底是他们对还是我对,或者介于两者之间。
所以我确实认为,对于富裕家庭来说,一旦孩子到了一定年龄,这一点非常重要。我是说,我不建议对你14岁的孩子这么做,但等他们——你知道的,大概到他们三十五岁左右的时候——我认为他们应该参与到遗嘱的讨论中来。
而且我确实认为,如果你变得非常富有,那种想要传承下去、打造某种家族王朝的想法,在我看来,是有悖常理的。
这笔钱对社会的用处,要远远大于——你知道的——最后那几亿甚至几十亿美元用来制造这样一种局面:你的孩子这辈子什么都不用做,除了每年打个电话给信托专员,告诉他们想要多少钱。
查理?
芒格:这个话题我可不想聊。
巴菲特:好吧。
芒格:而且我非常确定,如果你打算不平等地对待孩子们,你绝不会想跟他们讨论你的遗嘱。
巴菲特:不会。
芒格:那是毒药。
巴菲特:不过——你会遇到的一个问题——我是说,正是针对这种情况你才想讨论一下——可能会有这样的情形:某个孩子对某一类资产的兴趣,会比对其他资产大得多,或者类似的情况。
你要确保,你对于“公平”这个概念——就不同种类资产的处置而言——是能够对得上的,或者至少是被孩子们理解的,这样他们就不会因为你可能把一个农场给了一个孩子、把一栋房子给了另一个孩子之类的安排,而误以为那是不公平,其实你本意是公平的。
查理,你有什么要补充的吗?
芒格:没有。我——
巴菲特:他对这个话题避而不谈。
31. 6号站没有问题——巴菲特很高兴
巴菲特:好的,6号站。
观众:没有问题。
巴菲特:没有问题。我喜欢6号站。(笑)
32. 别屏住呼吸等着……
巴菲特:7号站。
观众:巴菲特先生,芒格先生,感谢你们为我们所做的一切,包括你们给我们的建议,也感谢——作为一个个人投资者——你们为我个人所做的一切。
我有一个问题。你一直以来都反对拆股,但当你想到伯克希尔的A股,如果不拆股,总有一天它可能会涨到一百万美元,那董事会有没有考虑过该如何应对这个问题,比如吸纳新股东、股权结构之类的?
巴菲特:嗯,我——我们其实——我觉得我们现在的安排已经相当不错了。
这个安排最初是这样演变出来的:当时有些人打算通过自行创建拆分股份,从我们的股东身上赚一大笔钱,于是我们创建了B股。
后来在收购BNSF的时候,我们想确保那些想进行免税换股、或者想获得股份的人,不会因为他们持有的BNSF数量很少、而我们的B股又太贵,就被排除在外。
所以我认为,现在有了一只价格在100美元左右的股票,人们可以随时——持有A股的人可以随时自行拆分他们的股票。
而且我们一直承诺,绝不会出现这样的情况——但如果发生某种公司层面的交易之类的事情,我们会——A股和B股会得到完全相同的对待。
所以我实在看不出有什么理由要改变目前的状况。
查理?
芒格:我劝你不要屏住呼吸等我们改变。(笑)