2004 meeting
Morning session
1. Welcome
WARREN BUFFETT: (Applause) Thank you.
Good morning. Some of you may have noticed a stunt man was used in that [video shown before the meeting]. (Laughter)
Arnold [Schwarzenegger] just couldn’t handle some of those scenes. (Laughter)
Before we get started, I’d especially like to thank Andy Heyward, who’s here today and if we can — I don’t know whether we can find him out in the crowd, it’s a little hard to see from up here.
But Andy runs DiC Productions. He does that cartoon for us and let’s give him a big hand. (Applause)
Andy has produced a really extraordinary series telling the story of the beginning of this country called “Liberty’s Kids.” It’s been on public broadcasting the last couple of years. It’s great for kids but it’s great for adults, too. I’ve watched a number of sessions myself.
And this summer, in July, it will go on sale at Walmart, a very special celebration. And for those of you who want to pick out something good for your children or your grandchildren, I can’t think of a better series to have them watching. And thanks again Andy.
And thanks also to Kelly Muchemore who puts this whole production on. (Applause)
This is Kelly’s show.
She, along with that dog Dudley, who you saw in the movie — Dudley is a regular at Berkshire Hathaway. We don’t count him in the 15.8 [employees at headquarters], but she, along with Dudley, handle everything. I don’t even give a thought to what’s going to happen here, as might become evident during the meeting. (Laughter)
She is responsible for putting up that whole exhibition arrangement and really the whole thing. So, Kelly, I don’t know where you are exactly, but in any event, thank you very much. (Applause)
2. Formal business meeting begins
WARREN BUFFETT: Now, we’ll go through the business part of the meeting. And it may take a little longer than usual, but please be patient.
And I’d like to start out by calling the meeting to order. I’m Warren Buffett, chairman of the board of Berkshire Hathaway, and I welcome you to this meeting.
This hyperkinetic fellow next to me is Charlie Munger — (laughter) — the vice chairman. And we will have a good time, and I hope you do, too.
We work together because he can hear and I can see. I mean, it’s — (laughter) — there are times where we can’t remember each other’s name, but we have a lot of fun together.
Now, any shareholder who wishes to speak regarding the shareholder proposal expected to be presented by Human Life International, or any other matters germane to the shareholder’s meeting, should now go to microphone zone 1, which is in section 121 over on my right.
Or section 2, which is at section 221, I believe that’s higher up on my right. And — let me see if I have that right. Yeah, or go to section 7, which is — or section 105 — which is microphone 7 on my left. Or to section 205, which is microphone 8.
If you’ll go to — if you’re going to want to talk about anything concerning the business of the meeting, not the questions afterwards, but just that relates to the matters germane to the meeting, please go there now, because I’m not going to be able to spot people in a crowd this size.
And when it comes time to do the business, we’re going to ask anybody that cares to speak up on the business to be at those microphones. And that will be in just a couple of minutes.
Now after adjournment of the business meeting, I’ll respond to questions that you may have that relate to the businesses of Berkshire but that don’t call for any action at the meeting.
We had some complaints after last year that some people were asking six or seven-part questions. At least, that’s the reason I’m giving that we’re eliminating those.
The bigger reason is Charlie and I can’t remember the first part by the time you get to the fifth part. (Laughter)
So, we are asking you to ask only one question. And don’t try to get too clever about working three or four into a single question. And that will give more people a chance to get their questions asked. Only one question at a time and we will go around from microphone to microphone and get as many in as we can.
Now, we’re going to do this until noon and then we’ll take a break for lunch and we’ll come back about one and we’ll continue until 3:30. And anything goes on the questions. We’ll answer almost anything, except questions about what we may be buying or selling.
You’re free, of course, to wander around, go over and buy things. You know, we have a lot of things for sale over there.
It’s — as I’ve pointed out in the past, it’s better form to leave while Charlie is speaking than when I’m speaking, but you can — (laughter) — use your own judgment on that.
Now, I do want to remind you that any audio or video recording of this meeting is prohibited. That if anybody’s seen recording the proceedings, we will have to ask you to leave. So, if you see anybody doing that, we would appreciate it if you would just inform one of the staff personnel around.
Because there’s certain copyrighted material that we use and people, like Judge Judy, give us permission to use a segment like that. But it’s not intended to be used in any commercial way. So, we do ask that no recording take place.
3. Directors introduced
WARREN BUFFETT: Now, I’ll first introduce the Berkshire Hathaway directors that are present, in addition to myself and Charlie. Now, I’ll ask the directors to stand as their names are read and ask that you withhold applause, if any — (laughter) — until all are introduced.
We have — I don’t know whether we have anybody here from CalPERS, but they can register their own views as we go along. (Laughter)
And it is difficult to see from here, so if you’ll just stand as I mention your name and remain standing until the end, when we will see whether you get any applause.
Susan T. Buffett. Howard G. Buffett. Malcolm G. Chace. David S. Gottesman — Sandy had a conflict today. There’s a bat mitzvah, I believe, for a granddaughter, so he’s coming in tomorrow for our director’s meeting on Monday.
Charlotte Guyman. Donald R. Keough. Thomas S. Murphy. Ronald L. Olson, and Walter Scott Jr. And now you can go crazy. (Applause)
4. Four questions for the auditors
WARREN BUFFETT: Also with us today are partners in the firm of Deloitte & Touche, our auditors. They are available to respond to appropriate questions you might have concerning their firm’s audit of the accounts of Berkshire.
In that regard, I wish to report that at Berkshire’s audit committee meeting held on March 2nd, 2004, Deloitte & Touche responded to the four questions I suggested be asked to the independent accountants by all audit committees. And we’re going to put these up in just a second.
With respect to Berkshire, the questions and the auditors’ responses will be shown on the following slides.
And I might mention that I really do think these questions should be asked of all auditors, at least annually, perhaps even quarterly.
And I really think that, if such a procedure had been followed over the years — don’t eat them all Charlie. (Laughter)
If such procedures had been followed over the years, there would have been a lot less trouble in corporate America.
I mean, for many years, particularly in the ’90s, I think there was a weakening, frankly, in auditor vigilance. And the trick, as I’ve said, is really to have the auditors more worried about the audit committee than they are worried about the management.
And it’s quite natural when they’re, essentially, hired by the management and when they see the management regularly and they only see the audit committee infrequently, that it’s tempting to listen a little bit more to management than the audit committee.
But these questions, if asked, in my view — and if the answers are put on the record — I think it would have a very helpful effect on behavior. Because once on the record, it means the auditors — it means they’re on the line.
And I’ve been on a lot of boards of directors and I’ve seen, in retrospect, things go by that I wish had been called to my attention by the auditors.
So we have these four questions. And if we’ll put up the first one — and I’d like to explain one item. Do we have those up? Yeah.
You can read the question and these are the responses, as we go along, that the auditors have given to these questions.
Now you’ll notice on the first one that there is one item that — and incidentally, we owe a shareholder, who I think is going to speak later — it was his suggestion that we actually present these at the meeting. And I think it’s a good suggestion. And I think if more companies did it, it would be a good idea. So I thank him for the suggestion.
The major item, which is not material, as auditors define it, but the major item in which we disagree and use a method which I will explain further — actually, it’s been changed — but concerns the purchase of life insurance policies, or the reinsurance of people who are purchasing life insurance policies, their so-called viatical settlements.
And we have had a business, of sorts, in that. And it’s likely to even be a larger business in the future.
And what takes place there is that somebody, usually elderly, has a life insurance policy and they’d rather have the money themselves than have their heirs get it later on. So, they want to cash out early.
And as you know, a life insurance policy typically has a cash surrender value. And sometimes those cash surrender values are quite low in relation to the actuarial value of the policy. So sometimes those people wish to sell a policy.
We had a case the other day where a 79-year-old woman had an insurance policy amounting to some $75 million. I’ve never met her, but she must be quite a woman, but — (Laughter)
The cash surrender value of that policy was $2 million. Clearly, for even a 79-year-old in the best of health, that was an inadequate sum for her to receive. But yet she wished to have the cash herself rather than eventually die and leave it to her heirs.
So, we paid — or we actually reinsured a transaction where somebody else did it, and we took only 50 percent of it, but I’m going to use a hundred percent figures.
We reinsured — we bought that policy for $10 million. And under accounting rules — GAAP accounting — we — it is recommended that we write that policy down immediately to the cash surrender value of 2 million. Well obviously, we think it’s worth 10 million or we wouldn’t have paid 10 million for it today.
But the rules, as they become more clear, say write it down immediately. I happen to think that rule is wrong. But last year, at the end of the year, there had been a total of $73 million applicable to such policies that reflected our purchase price as opposed to the cash surrender value.
In the first quarter of 2004, our activity has stepped up in this field some — the people we reinsure have stepped up their activities, so we get our 50 percent. And that amounts to — it’s going to amount in the first quarter to about 30 million.
So, we have adopted — even though we think it’s in incorrect — we have adopted the GAAP accounting. And you will see in the first quarter report of Berkshire the charge for the 73 million of last year plus the 30 million in the first quarter this year.
And that gets charged, believe it or not, to realized capital gains. And so, by buying these policies for X on one day and immediately writing them down substantially, that becomes a realized capital loss on our book. Now later on, we expect to get a perfectly satisfactory return from these policies. But that is the main item that is referred to in the auditor’s answer on question one.
Now, if we’ll go to number 2. You have time to read that.
I like the idea of this question being asked. I’ve read many reports where the footnotes are such that even if I reread them several times, I still don’t know what’s happened. And we try to write everything in plain English at Berkshire, and we try to explain things within the body of the letter that might give people the wrong impression if they simply looked at the figures, or that they might not be able to discern.
Because Berkshire’s gotten so large that we — there are all kinds of things that are lumped together in the consolidated statements, that I think it’s more helpful if we look at separately.
We’re going to work at — annually — at trying to disaggregate numbers and information in a way that makes it most useful without turning out something as long as the World Book.
Third item is very simple.
And the fourth item relates to something that became very prevalent in corporate America in the 1990s, which was moving around numbers from one quarter to another or moving them for one year to another.
And I have seen a lot of that. It’s deceptive. I like the statement that the two fellows at Google made the other day where they essentially said that if numbers are lumpy or peculiar when they get to them, they’re going to be lumpy or peculiar when they get to the public.
And if there’s some reason that requires explanation as to why they’re lumpy, that the management should explain them. But the one thing they shouldn’t do is start playing games from quarter to quarter or year to year in terms of moving numbers around.
And that became very fashionable. I hope it’s on the way to being moderated and we will continue to — each year, we will give you these questions at the meeting and we will report on the auditor’s answers.
5. Election of directors
WARREN BUFFETT: Mr. Forrest Krutter is secretary of Berkshire. He will make a written record of the proceedings. Miss Becki Amick has been appointed inspector of elections at the meeting. She will certify to the count of votes cast in the election for directors. The named proxy holders for this meeting are Walter Scott Jr. and Marc D. Hamburg.
Does the secretary have a report of the number of Berkshire shares outstanding, entitled to vote, and represented at the meeting?
FORREST KRUTTER: Yes, I do. As indicated in the proxy statement that accompanied the notice of this meeting that was sent to all shareholders of record on March 3rd, 2004, being the record date for this meeting, there were 1,278,436 shares of Class A Berkshire Hathaway common stock outstanding with each share entitled to one vote on motions considered at the meeting, and 7,766,293 shares of Class B Berkshire Hathaway common stock outstanding, with each share entitled to 1/200th of one vote on motions considered at the meeting.
Of that number, 1,121,231 Class A shares and 6,473,904 Class B shares are represented at this meeting by proxies returned through Thursday evening, April 29th.
WARREN BUFFETT: Thank you. That number represents a quorum and we will therefore directly proceed with the meeting.
First order of business will be a reading of the minutes of the last meeting of shareholders. I recognize Mr. Walter Scott, who will place a motion before the meeting.
WALTER SCOTT: I move that the reading of the minutes of the last meeting of shareholders be dispensed with and the minutes be approved.
WARREN BUFFETT: Do I hear a second?
VOICE: Seconded.
WARREN BUFFETTT: Motion has been moved and seconded. Are there any comments or questions?
We will vote on this motion by voice vote. All those in favor say “aye.”
VOICES: Aye.
WARREN BUFFETT: Opposed? Motion’s carried.
First item of business at this meeting is to elect directors. If a shareholder is present who wishes to withdraw a proxy previously sent in and vote in person on the election of directors, he and she may do so. Also, if any shareholder that is present has not turned in a proxy and desires a ballot in order to vote in person, you may do so.
If you wish to do this, please identify yourself to meeting officials in the aisles who will furnish a ballot to you.
Would those persons desiring ballots please identify themselves so that we may distribute them? And I now recognize Mr. Walter Scott to place a motion before the meeting with a respect to election of directions.
WALTER SCOTT: I move that Warren E. Buffett, Charles T. Munger, Susan T. Buffett, Howard G. Buffett, Malcolm G. Chace, David S. Gottesman, Charlotte Guyman, Donald R. Keough, Thomas S. Murphy, Ronald L. Olson, and Walter Scott Jr. be elected directors.
WARREN BUFFETT: Is there a second?
It’s been moved and seconded that Warren E. Buffett, Charles T. Munger, Susan T. Buffett, Howard G. Buffett, Malcolm G. Chace, David S. Gottesman, Charlotte Guyman, Donald R. Keough, Thomas S. Murphy, Ronald L. Olson, and Walter Scott Jr. be elected as directors.
Are there any other nominations? Is there any discussion? Is there anybody that is at the microphones that would —
AUDIENCE MEMBER: Yes. Paul Tomasik, Thornton in Illinois.
I like the idea of inside directors. I think they’re necessary. However, I think we should have the best available. In particular, I’d like you to consider the CEOs of the Berkshire subsidiaries.
If you compare their qualifications to Susan Buffett’s and Howard Buffett’s, I think you’ll find that the CEOs have superior qualifications, particularly, business savvy and the ability to stand up to a forceful CEO.
I’d like to point out that we’ll hear how many of these CEOs are independently wealthy and could easily say, “Take this job and shove it.” So this is why I am withholding my votes for the directors. Thank you.
WARREN BUFFETT: Thank you. Charlie, do you have any thoughts on that?
CHARLIE MUNGER: I think we should go on to the next item. (Laughter and applause).
WARREN BUFFETT: The nominations are ready to be acted upon. If there are any shareholders voting in person, they should now mark their ballots on the election of directors and allow the ballots to be delivered to the inspector of election.
Would the proxy holders please also submit to the inspectors of elections a ballot on the election of directors voting the proxies in accordance with the instructions they have received.
Miss Amick, when you are ready, you may give your report.
BECKI AMICK: My report is ready. The ballot of the proxy holders, in response to proxies that were received through last Thursday evening, cast not less than 1,123,189 votes for each nominee. That number far exceeds a majority of the number of the total votes related to all Class A and Class B shares outstanding.
The certification required by the Delaware law of the precise count of the votes, including the additional votes to be cast by the proxy holders in response to the proxies delivered at this meeting, as well as any cast in person at this meeting, will be given to the secretary to be placed with the minutes of this meeting.
WARREN BUFFETT: Thank you, Miss Amick. Warren E. Buffett, Susan T. Buffett, Howard G. Buffett, Malcolm G. Chase, David S. Gottesman, Charlotte Guyman, Donald R. Keough, Thomas S. Murphy, Charles T. Munger, Ronald L. Olson, and Walter Scott, Jr. have been elected as directors.
6. Proposal to publish political contributions
WARREN BUFFETT: The next item is business is a proposal put forth by Berkshire shareholder Human Life International, the owner of one Class B share.
Human Life International’s motion is set forth in the proxy statement and provides that the company be required to publish annually a detailed statement of each contribution made by the company and its subsidiaries in various political causes.
The directors have recommended the shareholders vote against the proposal. We will now open the floor to recognize the appointed representative of Human Life International to present their proposal. Is someone here to present that?
TOM STROBHAR: Yes, Mr. Buffett. My name is Tom Strobhar and I do represent Human Life International. And I’m here to present the shareholder resolution regarding political contributions.
But before I do, I’d like to give you a little background. Some of you may remember, two years ago, there was a resolution asking the company to end its charitable giving program.
The resolution said corporate charitable contributions should help, not hinder, the company and suggested certain contributions, especially those related to abortion and population control, were doing just that.
This proposal was soundly defeated by the shareholders, receiving less than 3 percent of the vote. Oddly enough, a little over one year later, Mr. Buffett, in his wisdom, did terminate this program citing the adverse impact his philanthropic interests were having on the livelihoods of some employees at the Pampered Chefs division.
At the time of the resolution, we first learned that Mr. Buffett and Mr. Munger were directing their money to their personal foundations rather than more recognized public charities.
While previous chairman’s letters extolled the high participation levels among eligible shareholders, no mention was made that Mr. Buffett, who accounted for 31 percent of the equity of the company, was giving away almost 55 percent of the charitable gifts.
Why all of you B shareholders, who probably comprise a majority of the people in this audience, were excluded from giving, and whose vote on this proposal was dramatically diluted down to 1/200th of the value of an A share — which obviously is not quite democratic.
I refer you to the 1983 Chairman’s Letter. In addressing why he wouldn’t split the stock, Mr. Buffett describes something he calls “shareholder eugenics.”
Mr. Buffett laments how it’s impossible to screen entering members of the shareholder “club” for quotes, “intellectual capacity, emotional stability, moral sensibility, or acceptable dress.”
Splitting the stock and lowering the price of admission to the club — Class B shareholders take note — “would attract an entering class of buyers inferior to the existing class” and “downgrade the quality of our present shareholder group,” end quote.
All told, Mr. Buffett gave to his private foundation almost $100 million, much of it other shareholders’ money. This money, in turn, was devoted almost exclusively to population control seeking to lessen the number of people at a time when Western nations, especially those in Europe and Japan, face economic calamity from a baby bust.
How do charitable contributions relate to political contributions? It wasn’t until there was a resolution on charitable contributions that we received some disclosure. So too, with the resolution I’m about to present, did we find out the company gave a very modest $200,000 to various political candidates or causes.
While the charitable contributions may have been too much, the political contributions may be too little. Not necessarily from the company, but from other shareholders. If there are politicians or causes in which there is legitimate business interest in supporting, why not give the shareholders the opportunity to help them also?
By publishing the list, the word goes out to our thousands of shareholders who may wish to do the same with their own money. It costs little to publish, provides for transparency, checks any personal abuse, and sets an example to the rest of corporate America.
It also provides an opportunity for all the members of our shareholder club, even B shareholders, to get involved and help this company and help their investment.
And with that, I’d like to read the actual resolution, which I’m required to do.
“Within one month, after approval by the shareholders of this proposal, management shall publish in The Buffalo News a detailed statement of each contribution made by the company or of any of its subsidiaries, either directly or indirectly, within preceding fiscal year, in the respect of any political campaign, political party, referendum or citizen’s imitative, or attempts to influence legislation, specifying the date and amount of each contribution and the person or organization to whom the contribution was made.
“Subsequent to this initial disclosure, management shall cause like data to be included in each succeeding report to the shareholders. If no such disbursements were made, to have the facts so noted in the annual report.”
This proposal, if adopted, will require the management to advise its shareholders how many corporate dollars are being spent for political purposes, and to specify what politicians or political causes the management seeks to promote with these funds.
Political contributions are made with the dollars that belong to the shareholders of the group and they are entitled to know where their dollars are being spent. A vote for this proposal is a vote for full disclosure. Thank you.
WARREN BUFFETT: Is there anyone else that would care to speak on the motion?
Charlie, do you have any comment?
CHARLIE MUNGER: Well, I preferred our old charitable giving program to the way most corporations do it in America — (applause) — where the controlling officers decide. However, it’s a dead horse. It’s gone and there’s no point beating on the corpse. (Laughter)
WARREN BUFFETT: The dead horse will now speak. (Laughter)
I just want to add one point, because it a little different than occurs at many other corporations. To my knowledge or memory, I don’t believe Charlie and I have ever asked any employee or any vendor to Berkshire — any employee of Berkshire or a vendor to Berkshire — for either political contributions or charitable contributions.
There’s been no — there’s been no use of our positions to, in effect, extract money for our own personal causes, either in the charitable area or the political area. Is that correct, Charlie?
CHARLIE MUNGER: Yeah, but we don’t deserve too much credit for not asking other people for charitable contributions. (Buffett laughs)
Think what the reciprocity implications would be.
WARREN BUFFETT: Yeah. (Laughter)
But it’s a fairly common activity.
So here we are. We’ll — if any shareholder’s voting in person, they should now mark their ballots in the — on the motion and allow the ballots to be delivered to the inspector of elections.
Would the proxy holders please also submit to the inspector of elections a ballot on the proposal, voting of proxies in accordance with the instructions they have received? Miss Amick, when you are ready, you may give your report.
BECKI AMICK: My report is ready. The ballet of the proxy holders, in response to proxies that were received through last Thursday evening, cast 27,287.605 votes for the motion and 936,045.815 votes against the motion.
As the number of votes against the motion exceeds a majority of the number of votes related to all Class A and Class B shares outstanding, the motion has failed. The certification required by Delaware law of the precise count of the votes will be given to the secretary to be placed with the minutes of this meeting.
WARREN BUFFETT: Thank you, Miss Amick. The proposal fails.
7. Shareholder proposal to “tell us the rules” on motions
WARREN BUFFETT: Does anyone have any further business to come before this meeting before we adjourn? If so —
AUDIENCE MEMBER: Yes.
WARREN BUFFETT: —they should approach microphone 1 to be recognized. I believe we have someone.
AUDIENCE MEMBER: Yes. Paul Tomasik, Thornton in Illinois.
I have a proposal to put written rules for this meeting, the formal part, on the web, in order that this meeting can be conducted fairly and with good faith.
Would you like a little more comment?
WARREN BUFFETT: No.
CHARLIE MUNGER: No.
WARREN BUFFETT: The faster you can make it, the better. But go to it. (Applause)
AUDIENCE MEMBER: Well, that’s it —
WARREN BUFFETT: That’s it.
AUDIENCE MEMBER: — on that one.
WARREN BUFFETT: OK.
(To person sitting next to him) Is that a motion?
WARREN BUFFETT: Well, do you want to — would you place all — if you have more motions, would you place them, or is that it?
AUDIENCE MEMBER: No, certainly. The other three motions are to put the bylaws and the articles of incorporation up on the website, to write it into the bylaws how shareholders should present motions, and the fourth, to write it into the bylaws how shareholders can make director nominations.
To sum up, what these motions ask for is just tell us the rules. We’ll follow them. That’s it. Thank you.
WARREN BUFFETT: OK, thank you.
I actually think you came up with a very good suggestion on the audit committee report, which we’ve incorporated. I don’t really think this would add much, but if there are any shareholders voting in person, they should now mark their ballots in the motion — on the motion — and allow the ballots to be delivered to the inspector of elections.
Would the proxy holders please also submit to the inspector of elections a ballot on the proposal, voting the proxies in accordance with the instructions they’ve received.
Miss Amick, when you are ready, you may give your report.
BECKI AMICK: My report is ready. The ballot of the proxy holders cast 1,153,600.52 votes against the motion. As the number of votes against the motion exceeds a majority of the number of votes related to all Class A and Class B shares outstanding, the motion has failed. The certification required by Delaware law of the precise count of the votes will be given to the secretary to be placed with the minutes of this meeting.
WARREN BUFFETT: Thank, Miss Amick. The proposal fails.
I now recognize Mr. Walter Scott to place a motion before the meeting.
WALTER SCOTT: I move the meeting be adjourned.
WARREN BUFFETT: Is there a second?
VOICE: I second.
WARREN BUFFETT: A motion to adjourn has been made and seconded. We will vote by voice. Is there any discussion? If not, all in favor say “aye.”
VOICES: Aye.
WARREN BUFFETT: All opposed say “no.” The meeting’s adjourned. OK, now we’re — (Applause)
8. Rebuttal of calls for Buffett to leave Coca-Cola’s board
WARREN BUFFETT: Now we’re going to move into the questions and answers, at least questions. And just ask one as we spelled out before. And we will start with microphone 1, which is in section, what, 121 on my right. And we’ll keep moving 1 through 12 until we get till noon. Microphone 1.
AUDIENCE MEMBER: Jonathan Mills (PH) from London, England.
I wondered if you could comment on the views of those people who have stated that, because of so-called conflicts of interest, you should leave the board of Coca-Cola and whether you had any intention of doing so.
WARREN BUFFETT: That we should do what with the board?
AUDIENCE MEMBER: Leave the board. That you personally should leave the board of Coke.
WARREN BUFFETT: I would say that whoever suggested that should do 500 sit-ups. (Laughter)
Actually, Charlie and I — certainly I have — well, I’ll Charlie speak for himself — we like the idea and we’ve encouraged the idea of shareholders behaving like owners. I mean, shareholders have too often behaved like sheep in this country and they got shorn, in many cases.
And big institutional shareholders have sat on the sidelines while some things that might possibly have been corrected, had they gotten active, took place. So we have — we actually applaud the idea of shareholders behaving like owners.
The question is whether they, you know, can behave like intelligent owners. And I think that in the last year or two, as they’ve sort of woken up, they’ve searched for checklists of one sort or another to determine whether directors are appropriate in a given company or not.
And frankly, checklists are no substitute for thinking. The real job of the directors is to come up with the right CEO for a company and prevent him or her for overreaching. If they do that job well, the rest takes care of itself.
And you have to think some to determine whether that’s taking place. You can’t solve it by just running down a little checklist.
I think it was Bertrand Russell who said, “Most men would rather die than think. Many do.” (Laughter)
And I think we’ve seen a little bit of what he was thinking about in some of the voting. I think it’s absolutely silly, frankly, if Berkshire Hathaway owns 200 million shares of Coca-Cola, $10 billion worth, to not be able — it’s a little silly not to think that the interest that Berkshire Hathaway has in selling some hours of training at FlightSafety would cause me to do something counter to the interests of the shareholders, when we have $10 billion riding on that side of the table. I mean, it’s almost absurd, and somebody doesn’t understand proportionality at all when they come to that sort of conclusion.
I also think it’s absolutely foolish if — just to use Coca-Cola as an example. I think the directors of Coca-Cola haven’t even looked, but I think we probably received something like $100,000 a year.
And if we were to go out into the welfare line and pick somebody out who has no income and say, “We’d like you to become a director,” and that person would get $100,000 a year, which would be their entire income, and to say that person would be independent — you know, while they would be 100 percent dependent on their income — that person would be independent. Whereas Berkshire Hathaway, or myself representing Berkshire Hathaway with 10 billion of stock — and receiving the same $100,000 a year — is not regarded as independent.
So I encourage — I encourage institutional shareholders to — and large owners — to behave like owners. But I also encourage them to really think logically, as owners should think, in determining what causes they take on and how they vote.
Charlie? (Applause)
CHARLIE MUNGER: Yeah, I think that they, corporate America, needs a fair amount of reform. But the cause of reform is hurt, not helped, when an activist makes an idiotic suggestion — (laughter) — like the one that — (applause) — having Warren Buffett on the board of the Coca-Cola Company is contrary to the interest of the Coca-Cola Company. Nutty activities do not help the cause for which the person speaks.
WARREN BUFFETT: It’s a little bit like having a slicing machine in an orchard where you’re gathering together apples but you’re also picking up a lot of rocks in the process and sticks and stones. So you have a slicing machine with a conveyer belt. And the slicing machine is programmed so that every time something is red and round comes down the line, it slices and comes down, but it doesn’t come down on the rocks and everything and ruin the blades.
And, of course, that’s fine until a red balloon comes down the line and then you get a big pop and the machine has followed its little guidelines but it’s not slicing apples anymore.
And I think — I just — actually, institutions are coming new to really thinking about how they behave as owners. And you would hope that, in the evolutionary nature of learning — that not too many years distance — distant — they would actually think about what’s good for the shareholders of the company.
9. Surviving inflation
WARREN BUFFETT: Let’s go to microphone number 2, please.
AUDIENCE MEMBER: Mr. Buffett, Mr. Munger, good morning. My name is Zachys Sarris (PH) and I am from Athens, Greece.
There is a widespread perception that we’re heading towards an inflationary environment. What advice would you give to investors who need to preserve their capital and their purchasing power in such an environment?
WARREN BUFFETT: The best thing is to have a lot of earning power of your own. If you’re the best brain surgeon in town, or even the best lawyer in town, you will retain purchasing power, in terms of your income, no matter what happens, you know, whether people are using seashells for money, or whatever as time goes by.
In the investment world, it’s tougher. But Charlie and I think the best answer is to own fine businesses that will be able to price in inflationary terms and will not have huge capital investment that is required to handle the larger dollar volume of sales.
Some years ago, I used See’s Candy in our — in the annual report — as an example of the kind of business that, more or less, can handle an inflationary world and maintain investment and value, no matter what happens to the currency.
Unfortunately, most businesses will not come out well in real terms during inflation. Their earnings may go up a fair amount over time, but they’re compelled to put more and more dollars into the business just to stay in the same place.
You know, the worst kind of a business is one that’s — makes you put more money on the table all the time and doesn’t give you greater earnings. So you really want a business that can have pricing that reflects inflation and does not have very much capital investment that reflects inflation. But inflation is the enemy of the investor, in terms of real returns.
As you know, there are, in this country as well as a half a dozen other countries, there are what they call “inflation protected bonds” — we call them TIPS in the United States — where the income is adjusted — or, the principle amount is adjusted — to inflation. And that’s not a bad investment for people that have worries about inflation heating up. And I think, incidentally, we’re starting to see it heat up in this country.
Charlie?
CHARLIE MUNGER: Yeah, most people are going to get a very small real return from investment after considering inflation and taxes. I think that’s an iron law of the world and if, for a brief period, some of us do better than that, we ought to be very thankful.
One of the great defenses to being worried about inflation is not having a lot of silly needs in your life. In other words, if you haven’t created a lot of artificial demand to drown in consumer goods, why, you have a considerable defense against the vicissitudes of life.
WARREN BUFFETT: Charlie, we’re selling consumer goods in the other room. (Laughter)
It’s OK to talk that way at home, but — (Laughter)
CHARLIE MUNGER: It doesn’t do any good there. (Laughter)
WARREN BUFFETT: I know the feeling. (Laughter)
10. Reluctance to hold special meetings for analysts
WARREN BUFFETT: Let’s go to microphone 3.
AUDIENCE MEMBER: Good morning, gentleman. My name is Larry Coats, from Durham, North Carolina.
Mr. Buffett, after last year’s meeting, my longtime friend and business partner George Brumley [III] sent you a letter addressing several issues. Having participated in the preparation of that letter and on his behalf, I thank you for your response.
WARREN BUFFETT: Thank you.
AUDIENCE MEMBER: In such, you suggested that many of those issues would be appropriately addressed in this forum. In his honor, I’d ask you to address just one of those, and that is the ultimate generational transfer of Berkshire away from its current base of long-term, self-selected, and well-informed shareholders, and the potential of instituting a series of analyst meetings to address the relative lack of interest in, and ownership, and understanding of, Berkshire by institutional shareholders and investors. Thank you and good morning.
WARREN BUFFETT: Well, thank you. I mean, George was a wonderful man. A great analyst and a friend.
I have some problem with having meetings with subgroups of investors, such as institutional investors. If we had something like that, I think we would want it to be open to everybody. And, you know, that gets to be quite a production.
But I can understand, you know, why A) you’d like to see our managers and hear what they have to say about their businesses. We try to convey a lot about the businesses in the report, but —
Charlie, do you have any thoughts on that?
CHARLIE MUNGER: I don’t think it fits our temperament at all well. Many corporations have a huge amount of effort spent in talking to groups of analysts. One of Berkshire’s strengths has been that we don’t spend time in that way.
That’s a very time-consuming process. And it does give some shareholders some advantage over others. We try and be more egalitarian in events like this and the way we write the annual report, et cetera.
WARREN BUFFETT: Yeah, we really like the group of shareholders we have. I mean, we’re not about enticing new people into it. But I know your point also is that the present shareholders could better understand Berkshire if they would listen to Bob Shaw talk about Shaw Carpet or Rich Santulli talk about NetJets. And the truth is, it is fun to listen to those people.
But one of the things we promise managers when they join up with us, too, is they that they don’t have to listen to bankers, they don’t have listen to investment analysts. They just get to run their businesses. They can devote a hundred percent of their time to it. And people like that, and they’re more productive because of it.
I mean, we really place no impediments in the way of our managers doing what they do best and what they like to do best, which is run their businesses.
And frankly, a number of them have expressed to me that they’re very happy because they existed in a different mode before. And in that mode, they would spend maybe 25 percent of their time on activities that they didn’t enjoy and they didn’t feel were very productive.
So we want to get across the information about our businesses to you. And believe me, when I write the report and Charlie looks at it, we say to ourselves, “Are we telling you what we would want to know about if our positions were reversed, if we were on the receiving end?” And we really try to put in the report everything that’s germane to evaluation.
Now, if you have a market cap of 130 billion, you know, it’s really not too important to get keen insights into some business that’s making a relative small amount of money. But anything that counts — and really, you have to look at them in aggregates — we want to get across to you.
So, you know, it’s — I’m very respectful of your suggestion. It’s conceivable to do it.
The Washington Post has a shareholder day, because their annual meeting is turned into a farce often because it’s largely dominated by people who are complaining about this story or that story. But the shareholder day is very useful and they do have their managers there and talk about it.
But I really think if we spend six hours here answering your questions about the business and we do a half-way decent job of writing the annual report, we should get across the essential information.
And we’re really not trying to get across — we’re not trying to talk to an audience that is trying to get some special insight into what next quarter or next year is going to look like.
We’re really looking for owners who join us in what we regard as kind of a lifelong investment. And I would say that certainly analysts, like your group, have exactly the same objective we do and want to understand the business that way.
But my experience, you know, in talking to hundreds of them, is that there are relatively few that are actually thinking about, “What do we buy and put away forever?” Like, we’d buy a farm or an apartment house or something. So we’ll consider it, but I don’t want to make any promises.
11. Compensation plans: specific to the business, simple, and generous
WARREN BUFFETT: Go to number 4, please.
AUDIENCE MEMBER: Good morning, gentleman. My name is Matt Sauer and I’m from Durham, North Carolina.
Regarding compensation, you have commented along the lines of people willing to bet big on their (inaudible) usually have a lot of bet on.
A MidAmerican regulatory filing indicated some attractive prospective compensation possibilities for its senior executive team, subject, of course, to meeting profitability milestones.
Perhaps you might provide some details on the thought process that went into crafting that compensation structure, and in doing so, use this specific example as a reminder about Berkshire’s compensation philosophy, related to pay for performance versus the more popular approaches.
If it’s easier to figure out and administer, better for owners, and can still attract talented people, why don’t more companies adopt such practices?
WARREN BUFFETT: Yeah, we — you could make a lot of money working for Berkshire. Not if you’re chairman or vice chairman, but there’s a chance to make a lot of money. But it will relate to performance. No one is going to make lots of money at Berkshire for average performance.
And you mentioned the MidAmerican situation. We’ve got some extraordinary management at MidAmerican. And it’s — in terms of how that compensation arrangement was worked out, I was thinking one day about what would be appropriate for the two individuals who are key to the success of MidAmerican. And I took a yellow pad and I spent about three minutes sketching out a proposal.
And I went to Walter Scott, who is our partner in the business and now actually heads the comp committee. And I said, “Walter this is an idea I have, what do you think of it?” And he looked at it and he said, “It looks fine to me.”
And we talked to the two managers about it and actually, as we presented it, we had it so that something over 50 percent went to the CEO, Dave Sokol and something under 50 percent went to the number two man, Greg Abel, who’s enormously well named.
And when we gave it to David, he said, “Let’s just” — he said, “I like it fine, but let’s make it 50/50.” That’s the extent of it.
As you have commented, that’s wildly different than the approach at companies. I mean, most companies go through very elaborate procedures in working out executive compensation. I don’t think that Charlie and I have spent ever, maybe five minutes, on thinking about any.
We have an arrangement at See’s Candy with Chuck Huggins. We worked it out in 1972. It’s still in force now.
John Holland took over Fruit of the Loom a couple of years ago. I met with him for a couple of minutes, suggested something, takes up a paragraph or two. And that’s what we’ll have with John the rest of his life.
It’s not highly complex. You have to understand the businesses. There is no one formula we could use at Berkshire that would fit across our businesses, that’s asinine.
You don’t want them complicated. We don’t have anything that goes on for pages and pages. It’s not needed. It establishes a relationship between us and the manager that’s not good.
So all of our stuff is very, very simple.
At GEICO we have two variables and they’re what count, you know. So we make — from Tony Nicely on down, we have everybody participating based on that. We worked that out whenever we took over at GEICO and it’s worked fine since and it’ll keep working.
But we do not bring in compensation consultants. We don’t have a human relations department. We don’t have — at the headquarters, as you could see, we don’t have any human relations department. We don’t have a legal department. We don’t have a public relations department. We don’t have an investor relations department.
We don’t have those things because they make life way more complicated and everybody gets a vested interest in going to conferences and calling on other consultants and it takes on a life of its own.
In the typical large corporation, there’s a comp committee. And, as I pointed out in the past, they don’t put Dobermans on the comp committees, usually. They — they look for Chihuahuas that have been sedated and — (Laughter)
I’ve been on 19 boards. They put me on one committee once, and I was chairman and I got outvoted. Do you remember that, Charlie? (Laughs)
CHARLIE MUNGER: I certainly do.
WARREN BUFFETT: Yeah. The —
CHARLIE MUNGER: By two very fine guys.
WARREN BUFFETT: Yeah, terrific guys, actually. And they — you know, the nature of it is that now, particularly with Sarbanes-Oxley, there’s lot of committee meetings. The directors meetings are filled up with process.
And you have on one side of the table, some people that usually are spending an hour or two and getting presented with a bunch of material by the human relations department and some outside consultants.
And I’ve never seen the head of a human relations department or a consultant come in and say, “This bozo you’ve got is only worth about half what you’ve been paying him.” This just isn’t going to happen.
So it’s, you know — it’s a situation where the intensity of interest on both sides is seldom equal. The directors are often dealing with something my friend Tom Murphy in the past has called, “play money,” and the CEO is dealing with something very dear to his heart.
So you’ve got to expect a situation like that to get gamed over time. Not over time, promptly, actually.
And there is some change in that that’s taking place. But it’s not being — in large part, it’s not being led by CEOs and it’s difficult for directors to do — to get a lot done.
They get handed a sheet of paper that shows them comparables elsewhere, and everybody thinks their CEO is in the top 25 percent or something. And so there’s a ratcheting effect that takes place.
And now stock options are coming out of favor, so restricted stock comes in. But the idea is to keep the pie very large for CEOs. And if I needed the money, I’d probably be doing the same thing.
Charlie?
CHARLIE MUNGER: Well, I would rather throw a viper down my shirtfront than hire a compensation consultant. (Laughter and applause)
WARREN BUFFETT: Tell me which kind of consultants you actually like, Charlie? (Laughter)
He’s not going to answer that.
12. We don’t think about investing “categories”
WARREN BUFFETT: We’ll go to number 5. (Laughter)
AUDIENCE MEMBER: Warren and Charlie, good morning. My name is Mo Spence from Waterloo, Nebraska.
Years ago, you listed the four or five investment vehicles you considered appropriate for Berkshire, including, I believe, common stocks, long-term debt, and arbitrage opportunities.
In light of your comments in this year’s annual report, I was wondering if you could review that list, in order of preference, and specifically comment on them, including the current environment for arbitrage.
WARREN BUFFETT: Yeah. Well, the items you name — and you could break that down by high-grade bonds, you know, versus junk bonds.
The items you mention are all alternatives. You know, Charlie and I sit around and think about what’s the best thing to do with Berkshire’s money. It’s a fairly simple proposition.
And we have a number of things that we feel competent to make judgments on, and we have a number of things that we’re not competent to make judgments on. So we narrow — we hope to narrow the field to investments that we think we can understand. And there are a reasonable number of those, although there are a lot that we can’t understand.
Anything I would say today, you know, can change tomorrow. We don’t think about the categories by themselves.
Now, in a period like summer to mid-fall of 2002, when junk bonds became very attractive, we bought a lot of them. But we didn’t make some great decision to buy junk bonds, we just started seeing things, individual items, that started screaming at us, you know, “buy, buy, buy.” And then that came to an end.
And so we don’t go to the office in the morning thinking what category — how do we prioritize our categories. You know, we have an open mind and whatever we see that day that overcomes, or that crosses the threshold to where we take money out of short-term cash and move into it.
It could be arbitrage — it’s unlikely to be arbitrage now, because that’s a game that, to play on a scale that would have a meaningful effect at Berkshire, is hard to do.
I mean, take very big deals, and it’s something we’ve done successfully in the past. We’ve made a lot of money over the years in arbitrage and quite consistently sometimes in the past.
But we don’t — Charlie and I do not have a checklist that we talk about every day, or every month, or every year, in terms of prioritizing categories.
We just hope — I hope he gets a good idea, he hopes I get a good idea. And when we get one, we move in a big way.
They have to be big now and that’s a limiting factor in terms of what’s available for us.
As you know, if you read the annual report, you know, we took a significant position in currencies. We’re buying viatical settlements, in terms of the transaction I mentioned a little earlier.
We’re open to anything we can understand. Charlie?
CHARLIE MUNGER: Yeah, you really asked us to determine an order of precedency among two or three activities we don’t have much interest in at the moment. And that’s not something we spend a lot of time at.
In other words, we have all this cash because we don’t much like any of those fields at the moment. And spending all the time thinking about orders of precedency among things you clearly are not going to do is pretty fruitless for us.
WARREN BUFFETT: Yeah, I thought I had a slide here but I don’t. But it — when we were buying junk bonds in the summer to fall of 2002, we were literally buying securities — and we limited it to the kind of junk bonds we can understand, which is far from the whole universe — but we were literally buying things on a 30, 35, 40 percent yield to maturity basis.
Now, we buy those with a mental attitude of buying common stocks.
Interestingly enough, within 12 months, some of those same securities that were yielding 30 or 35 percent went to prices where they yielded only 6 percent. I mean, that is truly remarkable when you think about that happening in a country that was not in the throes of depression or anything.
I mean, prices do amazing things in securities markets. And when they do something that strikes us as amazing in our direction, you know, we will act.
But we do not know today what we’re going to be doing tomorrow. We have — you know, we have some things — a few things we may be doing. They’re likely — It’s likely we’re doing them tomorrow, but there’s — we don’t hold any committee meetings on this.
And there’s, you know, this business where somebody says, “You should have 50 percent of your money in bonds and 35 percent, you know, in equities, and 15 —.” We don’t go through anything like that. I mean, we regard that as nonsense.
Any further thoughts, Charlie?
No further thoughts, evidently. (Laughter)
13. “Very dangerous to project out high growth rates”
WARREN BUFFETT: Microphone 6.
AUDIENCE MEMBER: Good morning, gentleman. My name is Tony Ado (PH) and I come from New Jersey.
Mr. Buffett, my question is on business valuation and growth. In one of your letters, you mentioned the discounting formula on earnings divided by the difference between the discount and the growth rate.
But if the growth rate is larger than the discount rate and if we use this formula, then we get a negative number. And one way around this — let’s call it method A — is to have two growth stages, one with a high growth and the second stage with a low growth.
And the second way, method B, would be to estimate how much the earnings is on the third year for the company and then multiply this by the average price-to-earning ratio to get the price in the tenth year.
I don’t know if you use the method A or method B, but if not, I would like to ask, Mr. Buffett, how do you estimate how much a company is worth if the growth rate is larger than the discount rate?
WARREN BUFFETT: Well, you put your finger on an interesting mathematical relationship. Because if you’re using a present value discount formula and you put in a growth rate that is higher than the discount rate, as you have postulated, the answer, of course, will be infinity.
And there are a lot of managements around who like to think their stocks are worth infinity, but we — (laughs) — haven’t found one yet.
That precise subject was covered in a paper called “The St. Petersburg Paradox” by a fellow named [David] Durand probably 30 years ago. And somewhere, we probably have a copy at our office. My guess, if you go to Google and you put in the name Durand and you put in St. Petersburg, you may be able to call up that article, although they aren’t necessarily terrific on old articles.
So if you’d like it, we would — if you’ll let somebody know in our office, we’ll look around a little and see if we can find that.
It gets very dangerous to project out high growth rates because you get into this paradox. If you say the growth rate of a company is going to be 9 percent between now and judgment day and you use a 7 percent discount rate, it goes off, you know, you get into infinity. And that’s where people get in a lot of trouble.
The idea of projecting out extremely high growth rates for very long periods of time has caused investors to lose, you know, very, very large sums of money.
There aren’t many companies — just take a look at the Fortune 500, go back 50 years — they’re commemorating that — and look at the companies that were there and how many have really maintained rates much above 10 percent. It’s not an easy hurdle. And when you get up to 15, you know, you’re in the atmosphere and rarified atmosphere.
So that’s — there’s a real danger in projecting out high growth rates. And Charlie and I will very seldom — virtually never — get up into high digits. You can lose a lot of money doing that.
You may miss an opportunity some time, but I haven’t seen people who have been consistently successful doing that. And you do run into this paradox you mentioned.
Charlie?
CHARLIE MUNGER: Well, you’re obviously right, when you get a mathematical result that is infinity, to back off and realize that can’t happen. And, of course, what people do is they project that the growth rate will reduce and, indeed, eventually stop. And then you get more realistic numbers. What else could anyone do?
14. NYSE specialist system has “worked pretty well”
WARREN BUFFETT: OK, we’ll go to microphone 7. I believe that’s over here.
AUDIENCE MEMBER: Yes, My name is Jack Oneil (PH). I’m from New Brighton, Minnesota. Thank you for the opportunity to ask questions here and for the opportunity to learn from you and Charlie.
I had a two-part question and I’m striking the first part, which dealt with my concern over how long the country can continue with this ballooning national debt.
My second — my question then is, what is your opinion of the need for specialists on the New York Stock Exchange? Thank you.
WARREN BUFFETT: Charlie, you want to tackle that one? (Laughs)
CHARLIE MUNGER: Well, thank you, Warren. (Laughter)
Generally speaking, I think the specialist system has worked pretty well over the years. There may have been a few troubles lately, but averaged out, it’s worked pretty well for a long time. And I’m not all that horrified that some people who stand there all day make a fair amount of money.
WARREN BUFFETT: Charlie actually had a specialist firm, you should know that. That’s why I turned the question over to him, despite his snide remark. (Laughter)
How long were you and Jack [Wheeler] the specialists in General Motors on the Pacific Coast Stock Exchange?
CHARLIE MUNGER: About 13 years.
WARREN BUFFETT: Yeah —
CHARLIE MUNGER: Yeah.
WARREN BUFFETT: You’re looking at an experienced specialist.
15. Buffett predicts “big problems” from derivatives
WARREN BUFFETT: Let’s go to number 8.
AUDIENCE MEMBER: Good morning, gentleman. I’m Neil Steinhoff from Phoenix, Arizona.
Thanks for the tips on TIPS. Also thanks for the information in the newsletter — your annual letter — about the books. I particularly enjoyed “Bull!” by Maggie Mahar, I think it was.
I’m concerned about the future for a number of different reasons, in America. The debt, both accumulated by the government and personally, the stock buybacks, which are benefiting the top five executives, continues. The insanity of derivatives and the overpriced market with a P/E, which is also insane. Any comments?
WARREN BUFFETT: Well, which one do you want us to comment on? You only get one question. (Laughter)
AUDIENCE MEMBER: Derivatives.
WARREN BUFFETT: Derivatives.
Well, Charlie and I have expressed ourselves on derivatives. You know, we don’t think the probability, in any given year, is necessarily very high, that derivatives will either lead to or greatly accentuate some financial trauma. But we think it’s there.
And I think it’s fascinating to look at something like Freddie Mac, where you had an institution that perhaps even hundreds of financial analysts were looking at — certainly many, many dozens of financial analysts were looking at. You had an oversight office. You had a creature that was created by Congress, presumably with committees that would be interested in their activities.
You had on the board two of the smartest and highest-grade people that you could have, in terms of fixed income markets, in Marty Leibowitz and Henry Kaufman, and you had a bunch of other very good directors, too.
And, with an auditor present, they managed to misstate earnings by some $6 billion in a fairly short period of time.
Now, all of that wasn’t accounted for by derivatives, but a very large portion of it — 6 billion, that, you know, that is real money even — well, in any place. A large part of that was facilitated by activities and derivative instruments.
Now you can look at the Freddie Mac annual report for 2000, whatever it is, ’2 or 2001. And you can read the footnotes and you can read the auditor’s certificate. And you can look at bunch of high-class, very smart directors.
And you can be comforted by the fact that dozens of people in Wall Street, who are paid just to follow relatively few stocks, were studying this, and that they had conference calls all of the time.
And in the end, what happened? It was 6 billion. It probably could have been 12 billion if they’d wanted.
A lot of mischief can happen with derivatives. And as we’ve pointed out, Charlie and I have seen it happen.
When there’s a derivative transaction, particularly a complicated one — the plain vanilla ones, probably people will not get in big trouble on — but when you have a complicated derivative transaction, and the trader at investment house A is on one side and a trader on investment house B is on the other side, and they record a transaction — which has to be a zero-sum game between the two of them — and both put on the books a profit that day — I’ve never seen one where they both put on a loss that day — it lends itself to mischief. And the scale is absolutely huge and getting larger all the time.
And I will tell you that I know the managements of some of the companies that have big derivative activities, and they do not have their minds around what is happening.
We didn’t have our mind around what was happening at Gen Re Securities. We couldn’t. We tried to get our mind around it. We couldn’t do it. And that was far from, you know, the most extensive or complicated derivative operation around.
We had the same experience at Salomon. But whatever the figures were at Salomon, they would be a great multiple today. And there was a Sunday in 1991 when we were preparing — or we had the lawyers preparing — bankruptcy papers at Salomon.
And if the Treasury hadn’t reversed itself, we would have found a judge some place in Manhattan. He probably would have been watching baseball, eating popcorn. And we would’ve walked up to his door and said, “You know, here is a situation with Salomon. There’s these 1.2 trillion of derivative contracts that the guy on the other side thinks is good and they’re not going to be any good,” and a lot of other things, and, you know, “It’s your baby.”
A lot of things correlate in the securities world that people don’t expect to correlate. And there are people following similar strategies all over the world, as happened when Long-Term Capital had its problems.
And the world — the financial world — operates on a hair trigger, to some extent. People want to jump the gun and move just ahead of the other fellow.
And when you get huge amounts of transactions, which many people only vaguely understand, you are creating a potential huge problem that may come about because of some other exogenous event that triggers defaults on a huge scale. And that can be very disruptive to financial markets.
So we think they’re dangerous as used in society. We use them ourselves, incidentally. You know, we get them collaterized. We’ve made money off of them.
But I would predict that sometime, in the next 10 years, that you will have some very big problems that will either be caused by, or accentuated in a big way, by people’s activities in derivatives.
Charlie?
CHARLIE MUNGER: Yeah, I think part of the trouble in — you were talking about — came because people didn’t think enough about the consequences of the consequences.
That’s a common error. You start trying to hedge against interest rate changes, which is a very complicated thing to do when you’ve got a mortgage portfolio where people have options to pay the mortgages off early.
And then, under the accounting conventions, the hedges started making the quarterly results lumpy instead of nice and regular, the way all the institutional analysts like them. So then they gave us another bunch of derivatives to smooth out the returns. Well, now you’ve morphed into lying.
Well, it’s complicated enough to start with. But when you add lying to the process, it’s a Mad Hatter’s Tea-Party.
And yet, this happens with eminent directors of vast financial sophistication sitting on the board. It shows that the sophistication won’t save you. Somebody has to have the common sense to say, “We’re just not going there.” It’s too tough.
WARREN BUFFETT: Charlie was on the audit committee at Salomon and changed it into, you know, six and seven hours meetings. I think you found mismarks that were in the tens of millions of dollars on a single contract with a place with many — you know, tens of thousands of contracts. Isn’t that correct?
CHARLIE MUNGER: I think it’s fair to say that it was bonkers and that the accountants sold out.
WARREN BUFFETT: Uh-huh. (Laughter)
It’s interesting stuff. You might — if you feel in kind of a nasty mood, you might go to a shareholders meeting of some company that has very large positions in derivatives and grill the CEO a little bit about some of the more esoteric transactions.
They get very, very complicated. They get mind-boggling, in terms of trying to figure out the consequences.
And the one thing you can be sure of is that the trader that puts them on will certainly want to mark them at a profit, either immediately or within a year or two, because he gets his bonus too often based on the figures for that year, and will be done in 20 years, because some of these are very long-dated. Will be gone — when the consequences fall to the firm.
Anytime you have incentives, with people who are quite smart, to mismark things, you’re going to get mismarks, or temptations to take on risk in an inappropriate manner.
Originally with derivatives, the argument was made that it would disperse risk. That, you know, the Coca-Cola Company faced foreign exchange risk, or some bank faced, you know, interest rate risk.
And the theory was that you would use these derivatives to spread risk around the system. And indeed, there are many people that make that argument now.
I would say that that may work in that manner a great percentage of the time. But the time that counts is when the system has intensified risk and placed enormous credit risk on very, very few institutions.
Believe me, the Coca-Cola Company is in a better position to accept foreign exchange or interest rate risk in a year than some derivatives dealer who has tons of positions on.
And I think, actually, there is much more risk in the system because of derivatives than the proponents of derivatives would say has been dispersed because of the activities.
16. Bill Gates as next Berkshire chairman?
WARREN BUFFETT: Microphone 9, please?
AUDIENCE MEMBER: Good morning. Robert Piton (PH) from Chicago, Illinois. Thank you very much for your countless insights about investing, and life, for that matter.
My question has to do with Bill Gates. You’ve gone on record stating that Bill Gates is the smartest person you’ve probably met in your life. Charlie, sorry to break it to you.
WARREN BUFFETT: No, and I haven’t said that quite — but you’re close. (Laughs)
AUDIENCE MEMBER: I’m close. And you’ve also mentioned that he can do your job, but you probably could not do his.
WARREN BUFFETT: That’s entirely correct.
AUDIENCE MEMBER: OK. So that being the case, given his aptitude, his accomplishments, his ability to keep great people together within Microsoft, would you consider having him become the future chairman of Berkshire in one of two ways.
Either a merger — and if a merger doesn’t make sense because it’s a technology company and you don’t understand it, so you don’t want anything to do with Microsoft.
With the second being he resign his post as chairman of Microsoft in order to keep the masterpiece that you’ve assembled together, as well as keep these very talented managers of all the Berkshire Hathaway companies together, with a leader that you so respect because of his accomplishments and aptitude.
WARREN BUFFETT: Did Bill put you up to this? (Laughter)
AUDIENCE MEMBER: He did not.
WARREN BUFFETT: No, I know that.
You know, it’s not a crazy suggestion, but we’ve got a better answer.
Bill could do my job very well. And I could not do his job. But we also have at least four people within the Berkshire organization that, in many respects, could do my job better than I do. And probably in one or two respects, they might not be as good at certain parts of it. But they would be terrific successors.
We’re more blessed in that situation than we’ve ever been in the history of Berkshire. If you go back 15 years, we did not have four.
And as we add businesses, it’s not inconceivable that more potential future leaders come with those businesses. So we’re well-equipped.
And we would — we will — barring something terribly unusual — we will have a leader that succeeds me that comes from within Berkshire and has been around for a long time.
One advantage of that — and this would not be necessarily a disadvantage if it were Bill — but one advantage to that is that we really like the culture at Berkshire. And having someone that has operated in that culture for a number of years, I think, is a plus.
Plus, you know, we’ve seen how they work and we know their pluses and minuses. We are very well-equipped now.
And Bill, I think — to the extent that he spends less time at Microsoft and he will probably be — you know, the Gates foundation will take up, perhaps, more of his time — I don’t really think he is looking for my job, although he may salivate at the pay level that’s available. (Laughter)
Charlie?
CHARLIE MUNGER: I’ve got nothing to add.
17. Reading list for improving investment knowledge
WARREN BUFFETT: OK, we’ll go to number 10.
AUDIENCE MEMBER: My name is Oliver Graussa (PH) and I’m Vienna, Austria.
I have studied economics and I’ve read about 40 books about investing and want to be such a successful investor as you have been.
Mr. Buffett and Mr. Munger, when both of you were younger and had much less capital for investing, how many — which publications were the best to get a few excellent investment ideas to be so successful? And how many hours per week, on average, did you spend with reading about companies? Thank you.
WARREN BUFFETT: Well, when we were younger, we spent — probably Charlie, compared to now, spent a lot more time — I spent a fair amount more time — looking at companies.
But we would — if we were doing it over again, we would do it over again pretty much the same way.
We would look at everything in sight that we thought we could understand. And it — the world hasn’t changed in that respect. There may be some more people doing it, but there are a lot more companies to look at now.
And we would — we would read everything in sight about the businesses and the industries we thought we could understand.
We would look for things that jumped out at us as being very cheap in relation to the value. And we would have one enormous advantage because we would be working with far less capital, which means the universe of potential ideas would be far greater.
But there’s no — there’s nothing different, in my view, about analyzing securities now than there was 50 years ago.
Charlie?
CHARLIE MUNGER: Yeah, we read a lot and we thought a lot. I don’t know anybody who is wise who doesn’t read a lot.
On the other hand, that alone won’t do it. You have to have a temperament, really, which grabs the correct ideas and does something with those ideas. And I think most people who read a lot don’t have the necessary temperament, and they grab the ideas or they’re simply confused by the mass of material. And, of course, that won’t work.
WARREN BUFFETT: Yeah, there’s probably something — Phil Carret used to talk about having a “money mind,” and I would call it a “business mind.” And, you know, there are people that are better with, you know, identical IQs, that are better adapted for one than the other. And the temperament is all important.
I mean, if you can’t control yourself, no matter what the intellect you bring to the process, you know, you’re going to have disasters. And Charlie and have seen one after another that —
It’s not a business that requires extraordinary intellect. It does require extraordinary discipline.
That shouldn’t be so difficult. But as I look around the world sometimes, apparently it is quite difficult. I mean, the whole world went a little mad a few years back in terms of investments.
And you say to yourself, “How could that happen? Don’t they learn anything for the earlier ones?” But, you know, what we learn from history is that people don’t learn from history. And you certainly see that in financial markets all the time.
Incidentally, you mentioned books. Charlie, you didn’t recommend any books this year?
CHARLIE MUNGER: Well, one book I really like I couldn’t buy because it’s published only in England. But it’ll get here in due course. And that’s called “Deep Simplicity” by John Gribbin. It’s a perfectly marvelous book. And of course, that’s a great title: “Deep Simplicity.” That’s what we’re all looking for.
WARREN BUFFETT: I’ve been reading “A Short History of Nearly Everything.” It’s very impressive to — you know, to read about people pondering how to figure out the weight of the Earth or something in the 18th century.
And you would think that minds that would do that would do very well in financial matters. But, you know, if you remember, Isaac Newton spent a significant part of his life trying to turn lead into gold. And he might have made a good stockbroker. (Laughter)
But it didn’t do much for him financially. Charlie knows more about Isaac than I do, so —
CHARLIE MUNGER: Well, and he lost an enormous —
WARREN BUFFETT: Yeah, in the bubble —
CHARLIE MUNGER: —chunk of his net worth in the South Sea Bubble. So he invested in an absolute crooked mania. And here was the smartest man in the world. So just IQ points alone won’t do it.
18. Admiration for Treasury’s crack down on tax shelters
WARREN BUFFETT: Microphone 11, please.
AUDIENCE MEMBER: My name is Martin Wiegand from Bethesda, Maryland. Thank you for hosting this wonderful, educational, and fun weekend. We —
WARREN BUFFETT: Well, thanks for coming —
AUDIENCE MEMBER: —appreciate it.
WARREN BUFFETT: —Martin, yeah. (Applause)
AUDIENCE MEMBER: In this year’s annual report, you defended Berkshire’s tax payment record against criticism from certain newspaper columnists and Assistant Secretary [for Tax Policy at the U.S. Treasury] Pamela Olson.
Compared to other large corporations, particularly insurance companies, does Berkshire pay its fair share so we can our Berkshire Activewear with the American flag on it with pride?
WARREN BUFFETT: Incidentally, Pamela Olson is here today. I don’t know whether she can stand up. But I owe her an apology.
She’s done a great job as a public servant and I teased her a little bit in the annual report. But she actually has worked actively at the Treasury in cracking down on tax shelters and some things that Charlie and I think shouldn’t exist. So Pamela has my admiration. And, like I say, if she’s here and can stand up, we’ll give her hand. (Applause).
Some of the tax shelter proposals — I met with her yesterday — and she told me of some things that I’ve sort of seen myself. But some of the things that have been done and, in some cases, sponsored by the most prominent auditing firms, you know, are absolutely disgusting, and are the reason why, in my view at least, the middle class probably pays a lot more than they should be in terms of raising the total funds that are needed to sustain the government.
Berkshire, as we noted in the report, is a heavy contributor to the Treasury. As I mentioned, if only 540 entities in the country paid what we pay in income tax, no one else would have to pay anything, no Social Security, no nothing.
We have not — I mean, we may own tax-exempt bonds. We own dividends, which receive a dividend receive credit. But we pay on a very, very high percentage of our income — including capital gains — we pay at the full 34 percent corporate rate.
So go out and buy the Fruit of the Loom underwear with the flag on it, you’re entitled to wear it. (Laughs)
Charlie?
CHARLIE MUNGER: I’ve got nothing to add. But you understate the evil that crept into our leading accounts — accounting firms — when they started selling these fraudulent tax shelters in exchange for contingent fees.
One of them actually explained to me that they were an ethical seller of fraudulent tax shelters. (Laughter)
He said, “The other firms just sold these to anybody. And we just sold them to our 20 most important clients so they were more likely to stay secret.”
WARREN BUFFETT: Yeah. And of course, the lawyers would write the opinions so that, if they did get caught with these things that they hoped that no one even picked up because they were so obscure, convoluted, the lawyers wrote the opinions so that the — they could walk — you know, when the IRS came around, they could wave that letter and say, “Well, gee, we’re sorry we made a mistake, but we did it on the advice of counsel and therefore you shouldn’t assess fraud penalties or anything.” I mean, they would — we don’t want to leave the lawyers out of this, Charlie. (Laughs)
We had people come to our office. Not the auditing firm that we use, I want to make that clear. But we had people come to our office from the top auditing firms with these propositions which they said we had to sign away a given percentage of the amount we saved. And then they would give us these proprietary methods, you know, which would usually involve about 20 off-shore trusts and partnerships around the world and all kinds of things.
Many of — part of the design being to have so many entities involved so that the numbers that popped up here or there on the return, that no agent could figure out what the totality of the transaction was.
You know, it’s — those are — the people who don’t pay taxes because of that, increase the taxes of the people in this room. So we — I applaud Pamela for her efforts on that and a lot more are needed.
19. “If you’re innumerate, you’re going to be a klutz”
WARREN BUFFETT: We will go to number 12, please.
AUDIENCE MEMBER: Good morning. My name is Johann Freudenberg (PH) from Germany.
Mr. Munger, you said in a speech that scientific reality is often only revealed by math, as if math, it’s a language of God. Could you elaborate on that, and especially tell us the reason why math often reflects reality? Thank you.
CHARLIE MUNGER: It’s just the way it is. (Laughter)
If you — it’s as though God made the world so that only people fluent in math could understand it.
I think you can handle an ordinary human activity pretty well. But if you want to understand, say, science, you can’t do it without math. That’s just the way it is. And in business, if you’re innumerate, you’re going to be a klutz.
WARREN BUFFETT: Keep talking, I’m chewing. (Laughter) We’ll go back — go ahead.
CHARLIE MUNGER: The good thing about business is you don’t have to know any high math.
WARREN BUFFETT: It may be a disadvantage to know high math, Charlie.
CHARLIE MUNGER: Yes, I think it is. Because you look for opportunities to use this marvelous, complicated tool. And by and large, that doesn’t work nearly as well as just using the simple math.
WARREN BUFFETT: Yeah. When my mother sang me songs about compound interest, there really wasn’t any need to go further. (Laughter)
20. Buffett’s $10 billion Walmart mistake
WARREN BUFFETT: Let’s go back to number 1.
AUDIENCE MEMBER: My name is David Farlow (PH) from Minnesota, Minneapolis. Thank you, Warren and Charlie.
A few minutes ago you mentioned the importance of learning from history. What have you learned from the investments you did not make over the last few years that you now regret refraining from?
WARREN BUFFETT: Well, the mistakes we made, and we made them — some of them big time — are of two kinds. One is when we didn’t invest at all in something that we understood that was cheap, maybe because we weren’t even working hard enough at looking at the whole list, or because, for one reason or another, we just didn’t — we didn’t take action.
And the second was starting in on something that could have been a very large investment and not maximizing it.
Charlie is a huge believer in the idea that you don’t sit around sucking your thumb when you can — when something comes along that should be done that you pour into it.
And that’s generally what we’ve tried to do. But there have been times — and it’s usually happened when I’ve started buying something at X and it went up to X plus an eighth or some intolerable amount like that — and I quit or waited for it to come back. And we’ve missed, in some cases, billions of dollars of profit because of the fact that I’d gotten anchored, in effect, to some initial price when I could have paid more subsequently and it really was inconsequential.
CHARLIE MUNGER: Do you have anything worse to confess than Walmart?
WARREN BUFFETT: No, Walmart — I cost us about — it’s up to 10 billion now. (Laughter)
I cost us about 10 billion. I set out to buy 100 million shares of Walmart, pre-split, at about 23. And Charlie said it didn’t sound like the worst idea ever came up with, which is — from him, I mean, it was just ungodly praise. (Laughter)
And then, you know, we bought a little and then it moved up a little bit. And I thought, “Well, you know, maybe it will come back” or what —
Who knows what I thought? I mean, you know, only my psychiatrist can tell me. And that thumb sucking, reluctance to pay a little more — the current cost is in the area of 10 billion.
And there have been other examples, too. And there will probably be more examples in the future, unfortunately.
But that is — that’s — on the other hand, it doesn’t bother us. I mean, you know, it’s maybe instructional to talk about it just a little and I’m glad to respond to the question.
But in the end, we’re going to make a lot of mistakes at Berkshire. And we’ve made them in the past, we’ll make them in the future.
You know, if every shot you hit in golf was a hole-in-one, it wouldn’t be — you know, the game would soon lose interest. So you have to hit a few in the woods occasionally just to make it a little more interesting.
We’ll try not to do that too often. But those will be the kind of mistakes we make. We probably won’t make the kind of mistakes — although we have — we made one with Dexter Shoe — but we probably won’t make the kind that cost us a ton of money. They’ll be much more of omission than commission, I think, you’ll find in the future.
Charlie, you want to add any more?
CHARLIE MUNGER: Yeah. At least we are constantly thinking about the past occasions when we blew opportunities. Since those don’t hit financial reports, the opportunities you had but didn’t accept, most people don’t bother thinking about them very much. At least that is a mistake we don’t make. We rub our own noses in our mistakes in blowing opportunities, as we just did.
21. Very hard to find a good, honest stock advisor
WARREN BUFFETT: OK, number 2.
AUDIENCE MEMBER: Warren and Charlie, my name is Peter Brotchie from Beverly, Massachusetts. And I would like to thank you both for helping me become a better businessman and a better investor. Perhaps more importantly, you have created, by example, a kind of true north on the moral compass for me to steer by.
While the education has been fantastic, I have found that the demands of owning a successful business and having a large family do not leave time to apply the research stance I have become so wonderfully accustomed to by being a member of this cult.
Please imagine, for a moment, that you are 30 years younger, and have only —
WARREN BUFFETT: I like him.
AUDIENCE MEMBER: — a few holes left in your investment punch card. If you were in my situation, to the extent that you would diversify your holdings beyond Berkshire Hathaway, given this environment, how would you choose the investment managers? Or as Charlie has just discussed when addressing foundations, would you hunt for two more great companies to invest in via common stocks?
WARREN BUFFETT: Charlie, why don’t you take a swing at that?
CHARLIE MUNGER: Well, of course you’re hunting, that’s part of the fun of life. And — but I would say that the chief lesson would be that you’re unlikely to find very many in a whole lifetime. And when you find one in which you really have thought it out and have confidence, for God’s sakes, don’t do it in a niggardly fashion.
The idea that very smart people with investment skills should have hugely diversified portfolios is madness. It’s a very conventional madness. And it’s taught in all the business schools. But they’re wrong. (Applause)
WARREN BUFFETT: The question of finding other advisers is a tough one. I mean, when I wound up my partnership in 19 — at the end of 1969 — and I had all these partners that had counted on me and I was going to mail them back a lot of money, you know, I felt an obligation to at least suggest some alternatives for them.
And I recommended two people who I knew were exceptionally good and exceptionally honest. We put one of them on the board not long ago and reaffirmed it today — Sandy Gottesman. The other one was Bill Ruane.
Now, I’d been around the investment world for a long time at that point, and those were the two I knew, but they were more or less contemporaries of mine. And I’d gotten to know them over the years and I’d seen them for a long time.
So I not only knew their results, but I knew how they’d accomplished their results, which is terribly important. I don’t know that generation of managers now. But the fact that, with the number of people I knew, that I could only come up with two, at a time when I was very active, says something about the difficulties of finding managers.
The one thing I can almost guarantee to you is that the promotional types going around to solicit the institutional investors are very unlikely to meet any long-term tests of ability, and sometimes, integrity.
It’s not an easy job spotting an investor. I think it’s probably easier, depending on the amount of time — you know, you mention having children and a business and the amount of time you can spend on. Every now and then you do — if you’re conscious of the investment world and you have some kind of sort of grounding knowledge about what’s going on, and you can see something, you know, as we did in junk bonds a couple of years ago, or as we did with all kinds of things, some years back, when stocks were cheaper.
You will occasionally see something that you should load up on. And, as Charlie says, that’s what you really have to do. I mean, some of the people in this room loaded up on Berkshire many years ago. And the truth was, they didn’t need diversification, you know. I loaded up on it. Charlie did. And you’ll see opportunities occasionally but you’re not going to see them every day or every week.
If you think you’re going to see an opportunity every week, you’re going to lose a lot of money because people will come around and tell you that they’ve got them, and they may not be quite as flagrant as that fellow we had in the movie — (laughs) — but they’re a version of them.
Charlie?
CHARLIE MUNGER: The business of selecting investment managers was recently shown to be even harder than I had previously thought it was. A significant fraction of the institutional investment managers who run the nation’s mutual funds actually accepted propositions to take bribes for betraying their own shareholders.
It was as if a man came to you and said, “I have a wonderful proposition. Why don’t I kill your mother and we’ll split the insurance money?” And it was that ridiculous. And yet, a significant number of the people said, “Gee, I would like some insurance money.” And they just went right ahead.
WARREN BUFFETT: And they were already rich beforehand.
CHARLIE MUNGER: Yes. And they’ve destroyed themselves, many of them, by making this insane decision. And I think many of them will probably think the outcome is unjust.
WARREN BUFFETT: And the —
CHARLIE MUNGER: I mean the downfall they’ve had.
WARREN BUFFETT: And the interesting thing about it, of course, is that here is a huge industry that — where the people who weren’t doing it have a great interest in having that reputation of the industry not get stained. And a number of them had to know what was going on.
I mean, this was — I don’t — it’s hard for me to imagine that people at most large mutual funds, even the ones that didn’t — that are mutual fund management companies — even the ones that weren’t engaging in the activities mentioned weren’t aware of it. I mean, you just — if you’re in an industry like that, you’re going to hear what’s going on.
And the Investment Company Institute was busy patting itself on the back, you know, at one meeting after another and becoming very cozy with legislators.
And there wasn’t one thing done until a whistleblower when to [New York State Attorney General] Eliot Spitzer and he got active in a very strong way with a very limited staff.
And he uncovered, and put on the front pages, what was taking place. But the industry itself, with hundreds and hundreds and hundreds of people that most have known what was going on — and it went on for a long time. Never said a word. It’s — you know, it makes you wonder a little bit.
22. Asset allocation models are “pure nonsense”
WARREN BUFFETT: Number 3?
AUDIENCE MEMBER: Hi, I’m Bob Klein (PH) from Los Angeles.
You’ve touched on the issue of asset allocation — capital allocation — in response to previous questions. But I wonder if you could elaborate from a risk management perspective. Wall Street and financial planning firms charge a lot of money for their asset allocation models, say, 50 percent stocks, 40 percent bonds, et cetera.
I know you take a more opportunistic approach to building your portfolio and managing risk, as you mentioned by — as you illustrated — by your junk bond example.
And so I just want you to hammer out how you use price and value as a tool of risk management and asset allocation as opposed to coming at it with a pre-conceived idea of how much should be allocated to each asset class.
WARREN BUFFETT: Yeah, we think the best way to minimize risk is to think. (Laughter)
And the idea that you have — you know, you say, “I’ve got 60 percent in stocks and 40 percent in bonds,” and then have a big announcement, now we’re moving it to 65/35, as some strategists or whatever they call them in Wall Street do.
I mean, that has to be pure nonsense. I mean, 60/40 or 65/30 — it just doesn’t make any sense.
What you ought to do is have — your default position is always short-term instruments. And whenever you see anything intelligent to do, you should do it. And you shouldn’t be trying to match up with some goal like that.
I found it entertaining — I was just reading yesterday in an article, I think it was, about the two fellows at Google and all of the problems they’re going to have because they’re each going to get a few billion dollars. I mean, it was — I want to send a sympathy card. I almost went down to Hallmark store because this article went on — they’ve got this terrible problem and that terrible problem and they’re going to need lawyers, and they’re going to need financial — they don’t need anybody.
Those guys are smarter than the people that are coming to them. And they do not have a big problem, and they are very capable of thinking it through themselves.
The people that have the problem are the people who want to sell their services to them and are going to have to convince them that they have a problem.
But so much of what you see when you talk about asset allocation — it’s just merchandising. It’s a way to make you think that if you don’t know how to determine whether it should be 60/40 or 65/35, that you need these people. And you don’t need them at all in investing.
Most of the professionals that tell you that you’re going to get in great trouble unless you listen to them and sign up for their services, you know, they’re good at selling, but —
It’s what my brother-in-law — former brother-in-law — that worked at the stockyards used to say was that people would bring in cattle or something. And I’d say to him, you know, “How do get the farmer to employ you to sell to Swift or Armour or Cudahy instead of the guy right next to you. I mean, you know, a cow is a cow and Armour’s going to buy it the same way.”
And he gave me this disgusted look and he said, “Warren, it’s not how you sell them, it’s how you tell them.” Well, there’s a lot of that in Wall Street.
Charlie?
CHARLIE MUNGER: Yeah, people have always had this craving to know the future. You know, the king used to hire the magician or the forecaster and he’d look in sheep guts or something for an answer as to how to handle the next war. And so there’s always been a market for people who purported to know the future based on their expertise.
And there’s a lot of that still going on. It’s just as crazy as when the king was hiring the forecaster who looked at the sheep guts.
And people have an economic incentive to sell some nostrum. It can be sold over and over and over again.
The really interesting figures are when you combine the underperformance of the market, say, by the mutual fund industry, which is probably a couple of points per annum. And that understates it.
Now, if you take all of the investors in the mutual funds who are constantly whipsawing from one fund to another by a bunch of brokers who want commissions, now you take a sub-normal performance and it goes on another three or four percentages points due to the shuffling of the mutual fund investments.
So the poor guy in the general public is getting a terrible result from contacting the experts. And these guys are hitting the Scout troop and the Community Chest drive and are locally reputable people.
I think it’s disgusting. It’s much better to make a living by being part of system that delivers value to the people who are buying the product. But nobody refrains from creating gambling casinos or something, on my theory.
If it’ll work to make money, why, we tend to do it in this country.
23. Workers’ compensation insurance fraud
WARREN BUFFETT: Microphone 4.
AUDIENCE MEMBER: Good morning Mr. Buffett and Mr. Munger. My name is Steven West and I am a framed art manufacturer in Morganton, North Carolina.
I feel especially tied to Berkshire Hathaway as I am both a vendor to Nebraska Furniture Mart, Star Furniture, and RC Willey, and also a customer of Larson Jewel.
My question relates to workers’ compensation fraud being committed by workers’ compensation carriers on manufacturers such as myself, a scandal which I believe is far greater than the scandals that have been mentioned heretofore at this meeting.
As an example, in 1998, when I was trying to figure out why my experience mods were going way out of whack, I received a loss run and I believe, mistakenly, also a check run from my insurance carrier.
It was shocking. Four losses for $152,000 they claimed to the state of North Carolina actually amounted to less than $6,000. And one claim, which they claim they spent $70,072 on, they actually only spent $86.88.
Now naturally, this threw my company into the high-risk pool. It’s cost me hundreds of thousands of dollars.
And my question is, are they trying to pull the same stunt on Berkshire Hathaway companies, especially in labor intensive operations, such as Dairy Queen. Because I have not, in the intervening years, been able to get one single copy of a negotiated check out of these insurance company. They will not give it up, even under subpoena, and their behavior is entirely consistent with criminal fraud.
Now, my question relating to the Berkshire Hathaway problems — or companies — is, are your managers attuned to this and are they receiving the actual copies of the negotiated checks that the insurance companies claim that they’re spending to settle workers’ compensation injury cases? Thank you.
WARREN BUFFETT: Yup. Well, I would say that there’s plenty of fraud in various aspects of insurance.
In auto insurance, for example, I mean, obviously, we have fraud units, but I know you’re directing your question more to the insurance carriers than actually what takes place with policy holders and doctors and lawyers and various other parties.
But we find that for every dollar we spend on fraud prevention or detection, I think we get back well over $10.
In the comp field, workers comp, you know — we have lost more money in workers’ compensation insurance, I would guess — I may be wrong on this, but I would guess than just about any line.
Not necessarily as a percentage of premiums, but in terms of aggregate dollars. It’s been a very tough period.
So from the standpoint of — we have one small workers’ compensation direct operation in California called Cypress. And then Gen Re had — has written a lot of workers’ comp reinsurance and it’s been a bit of a blood bath. The rates have not covered the losses.
And I would say that there is a fair amount of fraud that enters into the losses we’ve experienced, or at least the industry’s experienced, particularly at the direct level.
But I — in terms of your dispute with an insurance company, I don’t know what company that would be, but I would say that most — many companies that have been in the workers’ compensation business, particularly in California in recent years, wish they hadn’t been in the business. I mean, they have not been making a lot of money off of defrauding policy holders that I know about.
But Charlie, do you have anything to say on that?
CHARLIE MUNGER: Well, the experience may be related. If a company gets into a lot of trouble from fraud practiced on it by lawyers, doctors, and claimants, and its own affairs are disrupted by fear and agony, that company is likely to start behaving badly with its own policy holders in order to lay the troubles off on somebody. I think that’s just human nature.
But I don’t think the main fraud in workman’s comp is by the carriers against the small businessmen. It’s by the claimants, the attorneys, and the doctors, against the whole system. (Applause)
WARREN BUFFETT: That really would be our experience.
As a sidelight, I noticed you were from Morganton, North Carolina. We have a business there, Carolina Shoe. We make work boots. And I give a talk at University of North Carolina some time ago. In fact, I think they have a tape of it still.
And afterwards — I had mentioned in the talk that we had this business in Morganton. And one of students came up to me afterwards. And there were a number of them, and I shook his hand and, making idle conversation, I said, “Where are you from?” And he said, “I’m from Morganton.”
And I said, “Oh,” I said, “Do you know Carolina Shoe?” And he thought a second, he said, “I don’t know her, but I think I know her family.” (Laughter)
Never forgotten that fellow.
24. Utility law repeal would help MidAmerican, but no bonanza
WARREN BUFFETT: Number 5.
AUDIENCE MEMBER: Good morning. Andrew Sole from New York City.
I just want to preface my question by saying that I have a deep admiration and affection for both of you men. And in that spirit, I had got a Golden Retriever puppy a few months ago, and he’s been proudly named “Munger.”
WARREN BUFFETT: Is he housebroken? (Laughter)
AUDIENCE MEMBER: And Charlie, you’d be very proud. He’s just like you. I bring him to Central Park and hundreds of women flock over to pet him.
CHARLIE MUNGER: Really?
WARREN BUFFETT: He’s well-named. He’s well named. (Laughter)
AUDIENCE MEMBER: That’s serious, but this is also serious.
My question has to do with the Public Utility Holdings Company Act, which obviously affects MidAmerica’s businesses.
You’ve spoken that, if it were repealed, you’d be able to commit billions of dollars into the energy infrastructure for the country.
And despite the fact that there was a massive blackout in this country over the last summer, the act has not been repealed. And I’m curious as to what effect it might have if PUHCA wasn’t repealed for MidAmerica.
WARREN BUFFETT: Yeah. The Public Utility Holding Company Act was passed in 1935. It was a reaction, and a justified reaction, to some real wild antics that had taken place in the ’20s in the public utility field that were most dramatic in the case of Sam Insull, but occurred with a lot of other companies, Associated Gas and Electric and various other companies.
And there was pyramiding of the utility capital structure. And there were a lot of things that were wrong that were addressed in that act. And in our view, that act is long outmoded. And I think that — I mean, the SEC, which has responsibility for administering it, I think there’s a lot of feeling there that it’s long been unneeded.
And I think that there’ve been various energy bills that have included the repeal of it. But there was no energy bill passed in the last year. So we live with the Public Utility Holding Company Act. And it does restrict what we do.
It’s an interesting question, though, if it were repealed, whether that necessarily would open up lots of opportunities. Because if it were repealed, it’s quite conceivable that a number of other companies would also be competing with us, in terms of possibly buying utilities that might have been difficult for us to acquire, or for them to acquire, back when the law was in existence.
So I don’t want you to think that, if it gets repealed, that Berkshire Hathaway is necessarily worth a lot more money.
But I do think it should be — I mean, I think it’s logical. It’s — there are lots of — there’s plenty of appropriate regulation in the public utility field and there are advantages to having strong companies like Berkshire Hathaway pouring money — energy requires enormous sums of money. And to the extent we can use capital advantageously in that business, we’re ready to do it. And it should not be impeded by the act.
If I had to bet, that act will probably go off the books at some time. But it doesn’t seem to be, you know, in the immediate future. It will not necessarily mean we get a lot richer.
Charlie?
CHARLIE MUNGER: Yeah, but if we had a wonderful opportunity in the field now, we would find a way to do it. Probably through MidAmerican, right?
WARREN BUFFETT: Well, we’d find a way to do it. Yeah.
There’s been nothing that’s been presented to us that we couldn’t get done so far. Now it might involve a more awkward structure, but we have not — you know, there’s been nothing that we wish we could have done and when we got to the finish line, or a yard from the finish line, we said, “Well, we can’t do this because of the Public Utility Holding Company Act.”
Now, there might have been other things presented if that act hadn’t been on the books.
But it will be no bonanza for us at all if it goes away. It may make life simpler on some very large transaction.
25. Berkshire real estate business will grow
WARREN BUFFETT: Number 7? I’m sorry, number 6. I skipped 6. Number 6.
AUDIENCE MEMBER: Good morning. My name is Andy Lewis Charles from Miami. I think I speak for everyone when I wish both of you gentleman continued health. I would wish you continued wealth, but I think you have that covered.
WARREN BUFFETT: We could use more. (Laughter)
Of each.
AUDIENCE MEMBER: Speaking of MidAmerican Energy, a unit company underneath it, HomeServices, I see as a great opportunity. I would love to see and hear your thoughts about the future growth potential for it, especially against large consolidators like Cendant Corporation. Thank you.
WARREN BUFFETT: Yeah, HomeServices will grow. HomeServices, as you know, owns a number — I can’t recall how many, but probably in the area of 15 or 16 maybe — controls a number of local real estate firms. And they retain all of their local identity.
In that way, it’s somewhat akin to the whole Berkshire Hathaway model, where we leave our subsidiary companies quite autonomous and they operate as if they were — the managers operate as if they own them themselves.
Well, HomeServices is somewhat along the same line in that we have no national identity, where Cendant works under a couple of big names.
We’ve acquired one company in North Carolina here in the last month or 6 weeks, Prudential of North Carolina. And we will end up — unquestionably, in my view — we’ll end up buying either a few or a whole lot of additional companies over the next 10 years.
We will — we’ve got great management. We like the business. We hear about opportunities from time to time.
Last year, you know, we participated in roughly $50 billion of transactions. And I think — I’m really vague on this one, but — I better not give you a percentage of the national total that is, but it’s a very small percentage. It’s a lot of transactions, a couple hundred-thousand transactions.
We’re very big in Southern California, for example. We’re very big in Minnesota. We’re very big in Iowa. Very big right here in Omaha and in Lincoln. But there’s an awful lot of places where we aren’t at all.
We like to buy leading firms as we go around. And we sometimes like to buy more than one in a community.
It’s a good business. It’s a very cyclical business. Right now, it’s very good. We will go through periods in the next five years. I’m sure we’ll go through a period where it’s very slow. But we’ll keep buying. We’ll buy when business is slow, we’ll buy when business is good, depending on the price of the institution and the kind of business we’re buying.
I don’t know how big it can become. It will become bigger than it is now. Relative to Berkshire’s total market value, it may not be that — a huge factor. But it’s conceivable as we buy more operations, we’ll find other things to do with them, too.
I mean, the purchase of a home is a big deal to people. You know, often they’re buying furniture at the same time and maybe we can make a suggestion or two.
Charlie?
CHARLIE MUNGER: I’ve got nothing to add about that business.
26. Charity program reluctantly dropped after anti-abortion boycott
WARREN BUFFETT: Number 7.
AUDIENCE MEMBER: Good morning. I’m Jim Hayes (PH) from Alexandria, Virginia.
I hate to beat a dead horse, but I really like the charitable plan. Suppose you brought it back and then personally opted out and then we floated you a bonus equal to what you might otherwise be entitled. Would you consider that?
WARREN BUFFETT: Are you talking about renewing the shareholder-designated contribution program?
CHARLIE MUNGER: Yeah.
AUDIENCE MEMBER: Yes. And then personally opting out, and then we could have a shareholders’ vote to grant you an option bonus or some kind of tax-advantaged bonus.
WARREN BUFFETT: Yeah, I think that might get a little complicated.
Additionally, I wasn’t the only one giving money at all, nor was Charlie, to organizations, primarily pro-choice organizations, in fact over — I don’t know of any other than pro-choice organizations — that the people that were causing harm to the Pampered Chef representatives. We had dozens and dozens, maybe even hundreds, giving money on both sides of the issue.
I mean, if you looked at one class — well, the largest classification of gifts went to churches. Probably the largest classification in that, I’m (inaudible) positive, were Catholic churches.
And we had people giving money to everything in the world, which is exactly the way we wanted it. I mean, whatever — it’s the shareholders’ money.
So even if you had the two of us opt out, we would have organizations that would get violent about the fact that some money was going to pro-choice organizations. And rather than take it out on us, whom they can’t hurt, they’ve taken it out on some very innocent people.
And neither Charlie nor I like the idea of somebody — you know, some woman that’s developed a living, you know, in Dubuque, Iowa or in Casper, Wyoming, having her livelihood destroyed because of what we’re doing.
So reluctantly, we gave up the practice. I mean, we — actually, I received a letter one time from somebody — some organization was monitoring — said they didn’t give — they didn’t care if we were giving $10 million to pro-life organizations and $1 to pro-choice organizations, they were still going to boycott our people.
Well, boycotts don’t bother me. We had some of that right along, always on a small scale. But — because they can’t — they basically can’t hurt us in any significant way.
But they can hurt individuals very badly and we’re not going to have something around Berkshire that’s hurting a bunch of people that have devoted their lives to working with us. So we reluctantly gave it up.
Charlie?
CHARLIE MUNGER: Well, as I said, it’s a dead horse and I miss it, too.
27. Buffett family and Berkshire managers will protect the company
WARREN BUFFETT: Number 8, please.
AUDIENCE MEMBER: Good morning. I’m Jay Leiber (PH) from Houston, Texas.
Mr. Buffett, since I’m older than you and maybe even as old, or older, than Charlie, I feel like I can ask this question. And I’ll ask it as delicately as possible.
When the time comes that you, I, and Charlie have gone to that big stock market in the sky, I understand that you planned — or at least, I have read — that you plan to give the bulk of your Berkshire Hathaway stock to your charitable foundation, along with your 30 percent of the votes of the company.
If this is correct — and if it’s not correct, this question is moot — but if so, what assurance do the Berkshire Hathaway shareholders have that the company will continue to be run as honestly and straightforward as it is now, such as only 15.8 employees or so at headquarters and no —
WARREN BUFFETT: Yeah, the —
AUDIENCE MEMBER: — huge salaries or other ridiculous giveaways to dilute and weaken the equity of the shareholders at that time.
WARREN BUFFETT: Well, for a short while there’ll only be 14.8, actually. (Laughter)
But it’s a good question — a very good question. Since you’re older than I, apparently, I hope we don’t go at the same time. The —
There’s one slight twist to the estate plans we have. If I die first, all of my Berkshire goes to my wife. And if we died simultaneously, it would all go to the foundation.
But all of the stock will end up in the foundation. In fact, if I died first, she might put my stock in the foundation before her death, but that would be up to her. But it will end up in the foundation — all of the stock.
As you mention, it has 30-odd percent of the votes, although under the tax law, once it’s in the foundation, within five years, it would have to either convert to be some of it — it would have to get down to 20 percent of the vote. That’s required under foundation law.
In terms of how it would be run in the future, I think it has a far better chance than any company — any major company I know in the country — of maintaining the culture, because it has — it will have people running it who have grown up in the culture.
Earlier, it was — the criticism was made about my wife and my son being on the board, but they are guardians of the culture. They are not there to profit themselves, they are there to profit as the shareholders profit, but also to keep the company in the same way as previously.
One great example of that, of course, has been at Walmart where, when Sam Walton died, a not too dissimilar amount of stock was left among the family. And essentially the Walton family has, in my opinion, done a magnificent job, not only of selecting successors to run the place, but having successors who, if anything, reinforced the culture of Walmart. And it’s been an enormously successful arrangement.
The Waltons are there, in case anything goes wrong, to make a change if needed, but they’re not there to run the business. And that’s exactly the pattern that we hope to have at Berkshire. And I think we have it.
I think I — you know, I can’t give you a hundred percent guarantee, but I would far rather bet on the integrity of the family that succeeds me, plus the managers that succeed me, at Berkshire remaining true than I would any other company in — for a long, long time — any other company I can think of.
Charlie?
CHARLIE MUNGER: Well, I would have a reason to fret about this subject, just as you would. And I, of course, have known the members of the Buffett family that would be here after Warren is gone for decades. Don’t worry about it. You should be so lucky. (Laughter and applause)
WARREN BUFFETT: It’s a question we don’t wish to have an instant answer for, though, however. (Laughter)
28. Profits as GDP percentage won’t be moved by technology
WARREN BUFFETT: Number 9, please.
AUDIENCE MEMBER: Good morning. James Easterlin (PH) from Durham, North Carolina.
My question — statement is, you have often written in reference to average corporate profitability remaining fairly consistent in the long run, such that return on equities are in the 12 percent range for U.S. companies, and after-tax profits as a percentage of GDP is sticky in the 4 to 6 1/2 percent range.
And the question is, given the advances in technology that brought the inventory-to-sales ratios down to historic lows, given the widespread adoption of the EVA principles by companies, might you think that might change over time?
WARREN BUFFETT: Yeah, I don’t think any of the factors that you mentioned will act to move corporate profitability out of the range that has historically existed.
It’s going to bob around, obviously, some, but I certainly don’t think EVA will do a thing for American corporations in terms of making them receive a greater share of GDP in profits.
Technology, that’s just as likely to reduce profits as to increase profits. I mean, as the economic machine of the United States works better and better over time, the main beneficiaries are going to be consumers.
If you took whoever you think is the best business manager in the United States and you put a clone of that person in charge of each one of the Fortune 500, the profits of the Fortune 500 would not necessarily go up, because there’s this competitive nature to capitalism where the improvement you get one day, your competitor gets the next day.
And it very much tends to work to the benefit of consumers but not to increase overall profitability.
We see that in the industries we’re in. Every — we were in the textile business for a long time and various new products — various new machinery — would come along and it would promise to deliver a 40 percent internal rate of return and get rid of 43 employees or something like that.
And, you know, we just did one after another of those, and when we got all through we didn’t make any money, because the other guy was doing the same thing.
And I liken it to everybody at a parade — you know, a huge crowd watching it and somebody stands up on tiptoes and, you know, 10 seconds later, everybody in the crowd is up on tiptoes and they’re not seeing any better and their legs hurt. Well, that was the textile business.
And there’s an awful lot of self-neutralizing things in capitalism. So I don’t really expect any of the factors you named, or any other factors that I can think of, that will move profits up as a percentage of GDP.
And indeed, I think that if you’re looking at GDP as being the national pie and profits being what investors get out of it, and the rest belonging to people who are out there working for a living every day, I don’t think the relative — the proportions — are inappropriate.
Charlie?
CHARLIE MUNGER: I’ve got nothing to add to that.
29. Method for estimating a company’s future growth and establishing a margin of safety
WARREN BUFFETT: Number 10.
AUDIENCE MEMBER: Good morning. I’m Marc Rabinov from Melbourne, Australia.
Mr. Buffett and Mr. Munger, I’d like to ask you, when you assess a business and derive its intrinsic value, how do you estimate the future growth of the business, and how do you decide what margin of safety to use? Thank you.
WARREN BUFFETT: It was the future growth and what, Charlie?
CHARLIE MUNGER: Well — I have difficulty understanding that question fully. He’s talking about how do we combine our estimates of future growth with our passion for having a margin of safety. Surely, you can handle that. (Laughter)
WARREN BUFFETT: Well, I can certainly handle it as well as you can. (Laughter)
Every time he laterals them off to me, you know, he calls those audibles. (Laughter)
You calculate — I think you take all of the variables and calculate them reasonably conservatively. But you don’t try and put too much windage in at every level.
And then when you get all through, you apply the margin of safety. So I would say, don’t focus too much on taking it on each variable in terms of the discount rate and the growth rate and so on. But try to be as realistic as you can on those numbers, but with any errors being on the conservative side. And then when you get all through, you apply the margin of safety.
Ben Graham had a very simple formula he used for just the most obvious situations, which was to take working capital — net working capital — and try and buy it at a third off working capital. And overall, that worked for him. But that method sort of ran out of steam when the sub-working capital stocks disappeared.
But it’s the same thing we do in insurance. I mean, if we’re trying to figure out what we should charge for, we’ll just say, the chances of a 6.0 earthquake in California, well, we know that in the last century, I think that there have been 26 or so 6.0 or greater quakes in California.
And let’s forget about whether they occur in remote areas, let’s just say we were writing a policy that paid off on a 6.0 or greater quake in California, regardless of whether it occurred in a desert and did no damage or anything.
Well, we would look at the history and we’d say, “Well, there’ve been 26 in the last century.” And we would probably assume a little higher number in the next century, that’d just be our nature. But we wouldn’t assume 50. If we did, we wouldn’t write any business.
So we would — we might assume a little higher. I would, if I was pricing it myself, I’d probably say, “Well, I’ll assume there are going to be 30, or maybe 32, or something like that.”
Then when I get all through, I’ll want to price the — I’ll want to put a premium on it that now puts in a margin of safety. In other words, if I figured the proper rate for 32 is a million dollars, I would probably want to charge something more than a million dollars to build in that margin of safety.
But I don’t want to hit it at — I want to be conservative at all the levels and then I want to have that significant margin of safety at the end.
And I guess that, as I understand the question, that’d be my answer. And Charlie, do you want to add to that?
CHARLIE MUNGER: Yeah, that book, “Deep Simplicity,” that I recommended to you says that you can predict out of those 26 earthquakes how the size will be likely to be allocated.
In other words, there’s a standard power law that will tell you the likelihood of earthquakes of varying sizes. And of course the big earthquakes are way less likely than the small ones.
So you count the math and you know the applicable power law and you guess as to how much damage is going to — it’s not that difficult.
WARREN BUFFETT: It becomes more difficult if somebody said they really want protect against a 9.0 or something like that. You know, is it one in 300 years? Is it one in a thousand years? You know, when you get really off the data points.
But that is not what you’re looking at in investments. You don’t want to look at the things that are that — you don’t want to come up with the companies where you make the assumptions that get that extreme.
And you don’t have to, that’s the beauty about investments. You only have to look at the ones that you feel capable of evaluating and you skip all rest.
30. No single formula for regulatory impact on businesses
WARREN BUFFETT: Number 11?
AUDIENCE MEMBER: Good afternoon. It’s James Tarkenton of Durham, North Carolina.
Current examples, including discussion of media ownership rules, FCC regulation of the telecom industry, and proposed oversight changes for mortgage giants Fannie Mae and Freddie Mac are all examples of the legislative, regulatory, and lobbying process as an influence in shaping and reshaping economic moats.
We would be interested in your comments on these and other examples of how competitive advantages are shaped by government.
In general, how do you incorporate the impact of regulation on the size and ferocity of economic moats for various businesses?
WARREN BUFFETT: Well, that varies enormously by the business. I mean, there’re some businesses that we think that it’s not a very big factor, and there’s other businesses we’re in — the energy business, the insurance business — where regulatory change could have a huge impact.
You know, we don’t have any one-size-fits-all type arrangement. We just try to think intelligently about any business we’re in. And if it’s — when we bought GEICO in 1995, or bought that last half of it or whichever year it was, the question, you know, whether the regulatory climate would change in some major way, you nationalize auto-insurance — well, all of those things go through our mind and we evaluate them.
But there is no — there’s no formula. You know, if we’re — if we’re in furniture retailing, you know, that is not something we’re going to worry about. We’re going to worry about plenty of things, in terms of competition, but there are different variables that apply with different intensity to each business we’re in. And it’s up to Charlie and me to try and think about any of the variables that might hit those businesses, and to weigh them appropriately, and to crank that into our evaluation.
Charlie?
CHARLIE MUNGER: I think it would be fair to say that in our early days, we tended to overestimate the difficulties from regulation. We refrained from buying television station stocks for a long, long time because it seemed like such a peculiar asset when anybody could just ask to have your license jerked away from you each year and they could ask a government agency to do it. And — but it turned out, the way the system evolved, that almost never happened.
WARREN BUFFETT: Yeah, Tom Murphy figured that one out before we did. (Laughs)
CHARLIE MUNGER: Yeah, and we had it — we were slow on the learning curve. Murphy was way better at it than we were.
31. Buy Berkshire or low-cost index fund?
WARREN BUFFETT: Microphone 12, please.
AUDIENCE MEMBER: Hello, gentleman. My name is Vivian Pine and I’m from Tarzana, California.
And my question is, for a new investor buying stocks today, would you recommend that they buy a low-cost S&P index fund or Berkshire Hathaway, and why?
WARREN BUFFETT: Well, we never recommend buying or selling Berkshire. But I would say that, among the various propositions offered you, a very low-cost index fund where you don’t put all your money in at one time.
I mean, if you accumulate a low-cost index fund over 10 years with fairly regular sums, I think you will probably do better than 90 percent of the people around you that take up investing at a similar time.
Charlie?
CHARLIE MUNGER: I would agree with that, totally. It’s awkward for us sitting here at these annual meetings where we have a sampling of some of the most honorable and skillful stockbrokers around who’ve done a wonderful job for their own clients and families. But the stockbroking fraternity, in toto, can be guaranteed to do so poorly that the index fund is a better option.
32. Leverage can prevent you from playing out a winning hand
WARREN BUFFETT: We’ll go to number 1 again.
AUDIENCE MEMBER: John Bailey from Boston.
As of last week, my house is almost totally covered with Benjamin Moore now. (Laughter)
But more seriously, you spent a fair amount of time talking about the low-probability transformative events. I recall a discussion on the probability of a nuclear event not occurring in any given year for, say, 50 years, at which point it begins to look like, over the time period, it’s pretty darn likely and therefore the expected value is a pretty big negative.
There are some other things that could be happening that somebody might expect. For instance, perhaps there is, in fact, a ceiling on consumer debt coverage ratios. If they quit falling, there — that could be a big change.
If you even listen to the United States Geological Survey, they’re now saying that sometime in the next 50 years, there could be a fall in the production of oil.
And so, I’d like you to address how you conceive of the portfolio of businesses in the context of these possible transformative events, especially given that over this same time period of maybe the next 50 years, at some point, you’re not going to be able to personally revise the portfolio.
WARREN BUFFETT: Yeah, I think it’s a fair statement that over the next 50 years at some point, Charlie and I will not personally be able to — (laughs) — participate in portfolio revisions. The —
Well, you’re quite correct that people tend to underestimate low-probability events when they haven’t happened recently and overestimate them when they have happened recently.
That is the nature of the human animal. You know, Noah ran into that some years back. But he looked pretty good after 40 days. The —
What you mention on the nuclear question, it’s a matter — you can do the math easily. What you don’t know is whether you’re using the right assumptions. But it —
For example, if there is a 10 percent chance in any given year of a major nuclear event, the chance that you’ll get through 50 years without it happening, if the 10 percent is correct, is a half of 1 percent.
I mean, 99 1/2 percent of the time a 10 percent event per year will catch up with you in 50 years. If you can reduce that to 1 percent, there’s a 60 percent chance you get through the next 50 years without it happening.
That’s a good argument for trying to reduce the chances of it happening.
In terms of our businesses, I think Charlie and I are — I mean, we think about low-probability events. In fact, in insurance, we probably think about low-probability events more than most people who have been insurance executives throughout their years. It’s just our nature to think about that sort of thing.
But I would say, if you talk about transforming events, or really talk about major events that could have huge consequences that are low probability, they’re more likely to be in the financial arena than in the natural phenomena arena. But we’ll think about them in both cases.
But we do spend a lot of time thinking about things that can go wrong in a very big and very unexpected way.
And financial markets are — they have vulnerabilities to that, you know, we try to think of and we try to build in ways to protect us against it and perhaps even build in some capabilities where we think we might profit in a huge way from it.
Charlie?
CHARLIE MUNGER: Yeah, that temporary collapse in the junk bonds, where they got down, many of them, to 35 and 40 percent yields, that’s a strange thing. And to have all those things pop back — you know, quadrupling in a short time. There was absolute chaos at the bottom tick of that.
And that isn’t as much chaos as you could have. And of course, it can happen in common stocks instead of junk bonds.
So I think if you’re talking about the next 50 years, we all have to conduct ourselves so that we — it won’t be all that awful if a real financial crunch of some kind could come along. Either inflationary or a typical deflationary crunch of the time [kind] that people used to have a great many decades ago.
WARREN BUFFETT: Probably the most dramatic way in which we are — give evidence of our — of your worries, is we just don’t believe in a lot of leverage. I mean, you could have thought junk bonds were wonderful at 15 percent because they eventually did go to 6 percent, you would have made a lot of money.
But if you owed a lot of money against them in between, you know, you wouldn’t have been around for the party at the end.
So we believe almost anything can happen in financial markets. And the only way smart people can get clobbered, really, is through leverage. If you can hold them, you have no real problems.
So we have a great aversion to leverage and we would predict that a very high percentage of the smart people operating in Wall Street, at one time or another, are likely to get clobbered through the use of leverage.
It’s the one thing that forces you — it’s the one thing that ends — or can prevent you from playing out your hand. And all of the hands we enter into look pretty good to us. But you do have to be able to play them out.
And the fascinating thing to me is that — just take the junk bond situation. In 2002, you had people with terrific IQ — tens of thousands of them operating in Wall Street. You had the — money was available. They all had a desire to make money.
And then you see these extraordinary things happen in markets and you say to yourself, you know, can these be the same individuals that two years later or two years earlier were buying these things at prices that were double or triple or quadruple what they sunk to in between? And did they all go on vacation? You know, did they lose their ability to raise money?
No, the money was — you know, Wall Street was awash in money, and it was awash in talent, and yet you get these absolutely extraordinary swings.
I mean, it doesn’t happen with apartment houses in Omaha or, you know, with McDonald’s franchises or farms or something. But it’s just astounding what can happen in the marketable securities department.
And the big thing you want to do is, at a minimum, you want to protect yourself against that sort of insanity wiping you out.
And better yet, you want to be prepared to take advantage of it when I happens.
Now it’s about noon, so we will come back and begin at microphone 2 about, say, a quarter of one.
Afternoon session
1. Difficulties of judging whether a company has ethics
(Note: Video recording begins with meeting already in progress.)
AUDIENCE MEMBER: After reading this story on Enron, I would like to ask you the following question.
How does an entry-level employee in a large company find out if her employer operates with a long-term perspective, and with honesty and integrity?
WARREN BUFFETT: Well, that’s a very good question. I’m not sure I’m going to have an equally good answer. It —
You know, you pick up signals — or frequently, you can pick up some signals — about what is going on at the top of a business if you’re at a lower level. But I would say it would be very easy to be fooled on that subject.
Charlie and I would tend to be looking at things that they do in public in relation to their investors and the promises they make, and all of that sort of thing. But I think that might be tough for people, and it wouldn’t always give you a great guide.
I’ve — we’ve been suspicious of companies, for example, that place a whole lot of emphasis on the price of their stock.
I mean, when we see the price of a stock posted in the lobby of the headquarters or something, you know, things like that make us nervous. But I’m not so sure that’s, you know, that that would be enormously helpful.
So I guess you just have to sort of pick up from coworkers, publications, pronouncements of the leaders, the sort of culture that was being presented to them and the world, and, you know, you might get suspicious about it.
But I don’t think I have a really good answer for that, do you Charlie?
CHARLIE MUNGER: No, it’s obviously easy when you’ve got a caricature of a person like Bernie Ebbers or Kenny Lay. I think it’s easy to say that you’ve got almost a psychopath — (laughter) — in charge.
But what fools you is a place like Royal Dutch. If I’d been asked to guess —
WARREN BUFFETT: Ah!
CHARLIE MUNGER: — major companies with sound, long-term cultures, and a good engineering values, and so forth, Royal Dutch would have been near the top of my list.
And to have the oil reserves phonied for years, and internal reports of people who were tired of lying.
If it can happen at Royal Dutch, believe me, it can happen a lot of other places.
WARREN BUFFETT: Yeah, Charlie and I would not have spotted it at Royal Dutch by any of the means that we normally use.
In fact, we — as Charlie said, we might have used that as an example of some place that was almost certainly above reproach. And then you do read the emails and all that.
CHARLIE MUNGER: But we don’t learn, because I would still expect that Exxon’s figures were fair.
WARREN BUFFETT: Yeah.
I think you — what was — what transpired in the 1990s, you know, was this gradual — and later on, not so gradual — embracing at the top of the feeling that anything goes.
You know, I don’t — I’m not going to speculate as to the motives at the top of Shell.
But there was so much going on where people saw the fellows — in most cases fellows, unfortunately — that were at their clubs, that they saw at other corporate meetings, were respected business leaders, they saw just one after another that were really cutting corners in one way or another.
And, you know, situational ethics can take over in that. People do, I think, they sink faster to a lower prevailing morality than they rise to a higher prevailing morality.
But they do move in the direction of what they perceive to be the prevailing morality of those around them, in many cases. And certainly the corporate world in the late 1990s, particularly, it was extreme on that.
2. Congress shouldn’t make (immoral) accounting rules
WARREN BUFFETT: And that leads me into — I ran into a friend at the lunch break who’s involved in these matters. And he suggested, and I’m delighted to put in a plug to encourage all of you to write your congressman and senators to give your views on whether stock options should be expensed, or whether indeed, whether Congress has got any business legislating on the question of what proper accounting is.
It was a disgrace some 10 years ago when the United States Senate essentially threatened the accounting standards board with extinction and bludgeoned Arthur Levitt, then running the SEC, at the behest of a lot of rich contributors, to declare that — to override the accounting standards board’s pronouncement that options should be treated as expense.
And it was — and I think in a very significant way, it accelerated the “anything goes” mentality of 1990s.
At that point, when Congress says it’s more important to have stock prices go up than it is to tell the truth, and they voted 88 to 9 in order to do it, as I remember, I think there was a shift in morality among many corporate executives.
You may remember that the FASB then backed off, but still said that expensing was preferable. And having said it was preferable, 498 out of the 500 companies in the S&P took the less preferable method.
All of the big auditing firms at that time endorsed their big clients’ views, in order to report higher earnings. Now, all four accounting firms say you should count them as expenses.
Well, they’re right, now, but it just shows what was going on in that period when, on a question of accounting principles, and when really nothing has changed, when what were then five — the Big Five —have shifted 100 percent to where the Big Four are now, and, now, they say options should be expensed.
So, if you are inclined to write your congressman or senator, tell him you really think the FASB knows more about accounting than they do. And I think you’ll be right.
If you want to have some fun, go to Google and type in two words. Type in the word “Indiana,” and type in the word “pi,” that’s the mathematical symbol pi. And when you do that, you’ll see a number of stories come up.
And they relayed how in 1897, at the instigation of one legislator who was responding to a constituent, the House in Indiana voted almost unanimously, it may have even been unanimously, it says what it was on Google, to change the value of pi. (Laughter)
I’m, you know, I’m not making this up. It’s checkable.
And it seems that there was a fellow that thought he’d discovered some new relationship between circumference and diameter, and area, and a few things. And it came out to 3.20 if you worked through his formula.
And he offered to give this royalty-free, as he put it, to the State of Indiana to teach its children so that they would have not only the truth, but they’d have an easier number to work with than the long decimal that heretofore had been thought of as pi.
Well, that passed the Indiana legislature. And it passed the House. By the time it got to the Senate, there were a few people that were still clinging to the old values who managed to shoot it down.
But I would submit that in the — in 1993, that the U.S. Senate cleansed the record of the Indiana legislature by outdoing them in attempting to change the rules on something, on a subject, they knew nothing about.
And I think some of the excesses of the 1990s that followed came about through the fact that they knew 88 senators were willing to declare the world was flat if constituents who had contributed enough money to them wanted it thus.
Let’s — we pause now, go back to our schedule here.
Number 3. Oh, Charlie, do you have anything to say about the Indiana legislature?
CHARLIE MUNGER: Well, I — the current members of Congress that want to retain the former abusive accounting, which are probably a majority of the House of Representatives, are way worse than the people who wanted to round pi to an even number.
Those people were stupid. (Laughter)
These people are mostly not stupid, but dishonorable. I mean, they know it’s wrong, and they want to do it anyway. (Applause)
3. “Too many conflicts” for a Berkshire fund management company
WARREN BUFFETT: Let’s go to number 3.
AUDIENCE MEMBER: Hi, my name is Nate Anthony (PH), from Hinsdale, Illinois.
First, I would like to venture a response to an earlier question about the future of Berkshire.
I believe it is our responsibility as shareholders to think for ourselves and ensure that Berkshire is run as respectably in the future it has been until now.
You both have had a lot to say, both today and in the past, about how mutual funds should be run. But to my knowledge, we do not directly have a fund management business.
What do you think about putting your words in action, and offering to have a Berkshire company manage the assets of funds where the directors are dissatisfied with present management?
WARREN BUFFETT: Yeah, the problem would be, there would be too many conflicts.
You know, we’re managing so much of our own money at Berkshire that to take on the responsibility for managing another group of people to whom we would owe our best efforts, and handling that situation of wearing two hats ethically, I wouldn’t know how to do it.
I certainly wouldn’t want to start a fund management company and be prorating all purchases between Berkshire and that fund management company, or the funds that it managed.
I — we’ve thought about it plenty. I mean, we’ve had all kinds of propositions put to us.
And obviously, we could sell it big time. But when we got through selling it, then we’d have the problem of administering it fairly. And I don’t know how we would do it. Charlie, do you?
CHARLIE MUNGER: No, that’s why we don’t do it. But — (laughter) — I must say it’s an attitude that doesn’t seem to bother many other people. (Laughter)
4. New Omaha convention center allows more people to attend
WARREN BUFFETT: Microphone 4, please.
AUDIENCE MEMBER: Norman Rentrop from Bonn, Germany.
Two thanks and one question. My thanks go to both of you for allowing us investors to participate on equal terms with you.
No management fees, no performance fees, no transaction fees. (Applause)
My thanks also go to the people of Omaha for building this very fine new convention center. (Applause)
WARREN BUFFETT: Our thanks, too.
I’ll interrupt you for just one second. We wouldn’t be able to hold this meeting if we’d been limited to the facilities we had last year.
Last year we had the biggest facility in town. And I was told that we have at least 19,500 people here. And that would have been many, many thousands beyond what we could have had last year. And this is, — (applause) — this facility really does the job.
Incidentally it’s known as the Qwest Center. If you read about it in the paper, they have a — they seem to have some unwritten rule — or maybe it’s a written rule — that they can’t use the name. So you will not see that name in the paper for reasons that absolutely baffle me.
But this is the Qwest Center, and they’ve done a wonderful job with it. And Omaha has 19,500 people here today that otherwise might have to go to Kansas City. So, thank you for thanking them, and now, your question, please. (Applause)
5. “I’m the only one that can double-cross you”
AUDIENCE MEMBER: My question is your outlook on buying companies. You have taught us when stocks are priced high, and companies are priced low, then buy companies.
In the 1960s and ’70s, we did see the rise of the conglomerates. Then came in the pure industry plays. Now, we see a huge amount of money in private equity. And somehow private equity is competing for buying companies.
So my question is, what is your outlook on the future of the buyout and the buying company industry?
WARREN BUFFETT: Yeah, you’re absolutely correct that the private equity funds are a form of competition with Berkshire in buying businesses.
We don’t really seek to buy businesses cheap, because you’re not going to get the chance to do that. We haven’t been able to do that.
We do get occasional chances to buy them at what we would regard as fair value. You’ll never buy companies as cheap as stocks sometimes get. I mean, sometimes stocks sell for very low valuations compared to intrinsic value.
Businesses just don’t do it. I mean, the reason is the prices of stocks, like those junk bonds we talked about earlier, are set in an auction market, and that market can do extreme things. But businesses are sold in a negotiated transaction, and that doesn’t get as extreme.
Nevertheless, our preference — our strong preference — is that we would rather buy businesses at fair prices than stocks even a little cheaper. And the private equity funds are our competition.
On the other hand, we have bought a reasonable number of businesses in recent years, and we’ll buy more in the future.
If somebody wants what we are offering, you know, we are somewhat one of a kind, in that we can — we will buy a business, and the people that sold it to us, if they built that business, are really able to run it as if it’s their own indefinitely in the future. So they —
If they have a tax reason, if they have a family situation, or whatever, where they want to sell some business they love, and they don’t want to auction it off like a piece of meat, and they don’t want some guy buying it and then leveraging it up, and then reselling a couple years after changing the accounting or something of the sort, they come to us.
And they know they’ll get the result they want. And that happens periodically.
It doesn’t enable us to buy super bargains or anything like that. It just doesn’t work that way. But it does let us put the money to work at a sensible rate.
There will be more people like that. Unfortunately, we need big businesses, and, you know, they don’t come along every day. But as I’ve said, when they — if you find that kind of owner —
If I owned a business that was big, and maybe my father had started, my grandfather had started, and I worked a long time for it but for one reason or another I had to monetize it, you know, I would sell to Berkshire.
It’s very simple, because I wouldn’t regard the carving up of it to get perhaps the highest — a higher price — which might or not — might not be higher — but I wouldn’t regard that as the ultimate goal in life.
I think it’s kind of crazy, you know, to spend — I think it’d be kind of silly to auction off your daughter to whatever, you know, whatever man is willing to pay the most for her. And I feel the same way about a business you’ve created lovingly over decades, and decades, and decades.
And we will buy some more. It’s a matter of luck whether it happens in any given quarter, or even any given year.
But there’s really no one else can quite make the promises that we can make. I mean, the degree of ownership that I have in Berkshire, and the way I’ve got it set up for the future, where none has to be sold, you know, my promises will probably be about as good as you can get in that arena.
Most big companies simply can’t do that. If their board of directors, you know, decides they wanted to have a pure play, as you put it, in something. You know, what can be done about it?
I tell perspective sellers basically, “I’m the only one that can double-cross you.” I mean — and I can double-cross them. I mean, if I, the next day, want to pull something on them, I — it’s not contractual, what I’ve said to them, in all probability.
But nobody else can. We’re not going to get some management consultants in, and they say you ought to rearrange the business, or we’re not going to get Wall Street dictating to us.
And that’s, I think, a significant advantage over time. I think it’ll enable us to buy businesses, but we do have a lot of competition, as you point out.
Charlie?
CHARLIE MUNGER: Yeah, it’s been interesting, though, that we’ve had this private equity competition for a long time, and one way or another we’ve managed to buy a few things. (Laughter)
6. David Sokol defends MidAmerican’s environmental record
WARREN BUFFETT: OK, we’ll go to number 5.
AUDIENCE MEMBER: Hello, my name is Dan Cunningham, and I’m from Boston, Massachusetts, home of the 2004 world champion Boston Red Sox. (Applause and laughter)
Thank you, Warren and Charlie, for providing this forum, and teaching over the years. It’s much appreciated.
In a recent New York Times magazine cover story titled, “Up in Smoke,” David Sokol, who runs Berkshire’s MidAmerican Energy business was cited as a prominent CEO actively working to roll back the United States Clean Air Act, which 80 percent of Americans view as crucial to our public health.
MidAmerican, itself, was cited as a major mercury polluter, among other things.
With this in mind, could you see a role for a type of independent oversight committee charged with the purpose of auditing for shareholders the social responsibility of Berkshire’s businesses?
This committee would monitor costs that Berkshire’s businesses incur for our society, but do not show up anywhere in an income statement. Maybe in Berkshire’s case, this would be a fraction of a person instead of a committee. Thank you.
WARREN BUFFETT: Yeah. Is Dave here? I can’t, it’s hard for me to see here. Do you see Dave? Marc [Hamburg], is David here?
We’ll go to a — yeah, he might —
I’d like to have David respond to that, because, you know, I have seen MidAmerican actually lauded in many — a great many respects.
I did not see that particular article, but I know that if there were anything being done, that had been judged wrong, I would have heard about it. So maybe David can address that, if he will.
Well, he can — there’s a mic. Either come up here, or go to the microphone that’s nearest.
DAVID SOKOL: Yeah, Warren, this is David.
WARREN BUFFETT: Yeah, OK, uh-huh.
DAVID SOKOL: The article actually does not criticize MidAmerican for any air emissions. It criticized me for two years ago being a “Ranger” in President [George W.] Bush’s election.
For what it’s worth, I’m no longer a Ranger, but that was the — the focus of the article was energy CEOs trying to influence legislation.
That’s not why I was a Ranger, and frankly, MidAmerican’s environmental policies, I think, rank among the best in the industry.
WARREN BUFFETT: Thanks, David. Yeah, I’ve never seen any criticism of MidAmerican. And matter of fact — (applause) — David, could you tell them what happened with that J.D. Edwards [J.D. Power] study just recently?
DAVID SOKOL: Yeah, we were ranked nationally number two in the country for environmental reliability, availability, and customer satisfaction — number one in the Midwest out of 55 utility companies.
WARREN BUFFETT: Thanks, Dave. (Applause)
7. U.S. has “certainly benefited enormously” by immigration
WARREN BUFFETT: Number 6, please.
AUDIENCE MEMBER: Good afternoon, Mr. Buffett and Mr. Munger. My name is Van Argyrakis. I’m from Omaha.
Many U.S. multi-national corporations depend on the importation of foreign workers.
What is your opinion on the current state of U.S. immigration law as it applies to the employment of highly-skilled permanent workers?
WARREN BUFFETT: Charlie, you want to comment on that?
CHARLIE MUNGER: Well, of course, that’s a subject on which reasonable minds disagree.
My personal view is that I’m almost always glad to have very talented people come into the United States, and I’m almost never pleased when the very bottom of the mental barrel comes in. (Laughter)
WARREN BUFFETT: Yeah. We may differ just a bit on that one. (Laughter)
The — this country has certainly benefited enormously over the decades, you know, by immigration.
We started out with 4 million people in 1790. China had 290 million at that time, just about what we have now. Europe had well over 75 million.
So you had 70 times as many people in China. You had, probably, 20 times as many people in Europe. We had the same degree of intelligence in China, or in Europe, as we had here. We had similar natural resources. And now this country has well over 30 percent of the GDP of the world.
So it’s a pretty remarkable story. And how to attribute — or how to quantify the various components that entered into that is very difficult, but we’ve certainly been a country characterized by lots of immigration.
And whether that is responsible in any way for the incredible record of this country, I don’t know. But I suspect that it was. And I think what Charlie would like to do is perhaps be the admitting officer. And — (laughs) — it would work —
CHARLIE MUNGER: You’re right.
WARREN BUFFETT: It would work pretty well if Charlie was, but in the absence of that I think — I don’t think, net, this country has been hurt by immigration over time.
8. Why we don’t split Berkshire’s stock
WARREN BUFFETT: Number 7?
AUDIENCE MEMBER: Good afternoon, Mr. Buffett and Mr. Munger. I would like to thank you for being here.
Well, my question pertains to price discovery and liquidity. It is a common perception that, unless there is adequate liquidity, price discovery is hurt.
Now if liquidity helps price discovery, then does it make sense to split the stock of a company which has a low liquidity problem? As a corollary, why do you consider stock splits and bonus issues to be bad for shareholders in the long run? Thank you.
WARREN BUFFETT: Stock splits, and what else Charlie?
CHARLIE MUNGER: Bonus issues.
WARREN BUFFETT: And what’s the relation, I don’t get it.
CHARLIE MUNGER: He didn’t indicate a relation —
WARREN BUFFETT: Oh.
CHARLIE MUNGER: He just asked you to describe —
WARREN BUFFETT: It’s just two —
CHARLIE MUNGER: — what’s wrong with both.
WARREN BUFFETT: It’s two questions, then. (Laughter)
Yeah, well, our — we have explained how we think about stock splits. There’s no religious view against them. We don’t think companies that do them are evil or anything of the sort.
We do think we’ve got the best group of shareholders in the world, and I think that a meeting like this, to some extent, is evidence of it.
We’ve got people that are more in sync, I think, with the policies of the company. We certainly have people who are more long-term in their view of Berkshire — or their intentions — regarding Berkshire.
I think we have people that understand their investment in Berkshire better than — well, really better than other large American corporation. We’ve got the lowest turnover of any large American corporation. Now, why is that?
Well, people can buy stock in any company they want to. I mean, you could have bought stock in Berkshire, or something else. But there’s this self-selection process of who comes in, and there’s a self-selection process of the people that just say, you know, that company doesn’t interest me.
And I would say that people who say they aren’t interested in a stock that sells in the thousands of dollars a share simply because it sells in the thousands of dollars a share, are not — would not as a group be as intelligent, and informed, and long-term in their outlook, and as in sync with the policies of management, as this group.
It’s not a killer of a thing, obviously. But it’s a sign — it’s a symptom — of people with a somewhat different attitude toward the stocks they own. Now, somebody is going to —
If we have a million and a half Class A equivalent shares — we have a little more than that — outstanding, somebody’s going to own them all. So it’s just a question of who is attracted and who is repelled to your — from your shares.
And I think not splitting, and some other things we do at Berkshire — a number of other things we do at Berkshire — has attracted a group of shareholders that really come the closest to an investment-oriented group, as is almost possible in a widely traded, widely available company.
And we like the group we’ve got. We’re not looking for the people who think it would be a more attractive stock if, instead of selling at 90,000 a share, it sold at $9 a share. Nothing wrong with those people, but they are —
If we were choosing partners, we would choose the group we have over the people who think a $9 stock is a wonderful thing.
Charlie?
9. Munger: liquidity is not a “great contributor to capitalism”
CHARLIE MUNGER: Yeah, and on the second part of that question, I think the notion, which is taught in so much of modern academia, that liquidity is this — of tradable common stock — is a great contributor to capitalism — I think that is mostly twaddle.
The GNP of the United States grew at very good rates long before we had highly-liquid markets for common stock.
I don’t know where people got that silly notion. I think the liquidity gives us these crazy booms, which have many problems as well as virtues.
And in England, if you’ll remember, after the South Sea Bubble, England banned tradable common stocks for decades. It was absolutely illegal to have a company so widely held you got a liquid market in the shares, and England did fine during that period when you didn’t have a stock market.
So, if you think that liquidity is a great contributor to civilization, why then you probably believe that all the real estate in America, which is relatively illiquid, hasn’t been developed properly.
WARREN BUFFETT: The — [John Maynard] Keynes actually commented on the perversions brought about by liquidity. But of course, the truth is that Berkshire trades on average $50 million or so of stock a day. So there’s very few people that are going to have any problem with Berkshire, the liquidity in the stock.
CHARLIE MUNGER: But we’re trying to create more of them.
WARREN BUFFETT: Uh-huh.
CHARLIE MUNGER: More people who have this big liquidity problem, because they own so much stock.
10. Buffett’s moral distinction between owning a company or a stock
WARREN BUFFETT: Let’s go on to number 8, please.
AUDIENCE MEMBER: Hello, there. This is Michael Angelo (PH) from San Francisco.
My general question is about how ethical concerns enter into your asset allocation decisions.
So, for example, I think there’s some strong arguments that can be made that, say, Classic Coke should never be part of anyone’s diet.
If such an argument could be made, and you were convinced of it, would that change the way that you viewed Coca-Cola Company as part of your portfolio?
WARREN BUFFETT: Well, I think that’s a hypothetical that simply wouldn’t happen. I mean, I’ve been drinking five of them a day, you know, and maybe it’s the combination of that and peanut brittle, you know, that does the job. But I just feel terrific. The — (Laughter and applause)
We passed one time on the chance to buy an extraordinarily profitable company, because Charlie and I met the people that ran it. And they were perfectly decent people, too.
And we went down in the lobby of the hotel that we met them in, and we just decided that in the end we didn’t want to be involved in that.
On the other hand, I would have bought stock, as a publicly traded stock, in the same company. Charlie will give you his view on that later.
So, I do not have a problem buying stock in companies — marketable securities — the bonds of companies in the market — that engage in activities that I wouldn’t probably endorse myself.
I would have trouble owning outright, and actually directing the activities, of some of those companies.
But, you know, the — any major retailer in this country is — virtually — is going to be selling cigarettes, for example. And if they’re not declared illegal, it does not bother me to own — it would not bother me to own those retailers outright — or it does not bother me to own the stock.
CHARLIE MUNGER: Yeah, but you wouldn’t buy a company that made the tobacco and concocted the advertisements.
WARREN BUFFETT: No, we — and, you know, I can’t tell you perfectly why that, I mean, I can’t tell you that’s the perfect line, or I can’t tell you precisely why that’s where I draw it. But I will tell you that is where I draw it.
We would not be in the manufacture of it, but I — we owned stock at one time in R.J. Reynolds. Before it had the LBO, we owned bonds in it. And, you know, I would still be doing it if I liked either the bonds or the stock.
We would not buy the manufacturer. And like I say, we walked on one that — and we went down to the hotel to talk about it though, too. (Laughs)
So we’d have to say that we were thinking about it, but we decided not to do it.
Charlie?
CHARLIE MUNGER: We didn’t think very long. The — (Laughter)
We don’t claim to have some kind of perfect morals. You can draw these lines where you wish. But at least we’ve got a huge area of things which is perfectly legal to do, that we think beneath us. So we won’t do them.
And we see more and more in America, a culture where just anything that’s unlikely to send you to prison, which looks like it’ll make money, is OK. And that is a very bad development.
WARREN BUFFETT: Yeah, but I think it’s a little crazy myself — (applause) — to say that it’s terrible if people eat hamburgers, or eat — or drink Coca-Cola, or eat candy, or anything like that, because they’re likely to gain weight. That is a perfectly optional decision.
And who knows whether somebody has lived a happier life, that lives to 75, and they’re overweight condition causes them to die a little sooner than if they lived to 85 and lived on carrots and broccoli, you know, has lived a better life. I know which one I prefer. (Laughter)
11. Give Buffett a salary bump for his retirement
WARREN BUFFETT: OK, number 9, please.
AUDIENCE MEMBER: Hi, Mr. Buffett. I’m Allan Maxwell. My wife and I are shareholders from Omaha. I’m going to keep things simple so you can understand them.
WARREN BUFFETT: Good. (Laughter)
Allan’s a friend of mine, so he can get away with that.
AUDIENCE MEMBER: Thank you, Colonel.
Excluding the Buffett’s stake, I’m going to combine A and B shares. And there are approximately one million A shares outstanding, correct?
WARREN BUFFETT: That’d be about right, uh-huh .
AUDIENCE MEMBER: OK, about. Your salary is approximately — or is — $100,000 a year.
WARREN BUFFETT: It’s been stuck there for a while. We’ll talk about the board. (Laughter)
AUDIENCE MEMBER: Well, you’ll be happy with my question.
WARREN BUFFETT: You can make it a motion —
AUDIENCE MEMBER: In other words —
WARREN BUFFETT: — if you’re heading where I think you are. (Laughter)
AUDIENCE MEMBER: In other words, we’re paying you 10 cents a share to manage a $90,000 investment. That’s remarkable in today’s corporate culture. Thank you, Mr. Buffett, thank you. (Applause)
WARREN BUFFETT: Yeah, thanks. Allan, thank you. But I have to tell you, as I did last year, I would pay to have this job. I mean, it doesn’t get any better than this.
AUDIENCE MEMBER: Well, rather than you doing something for us, I would like to suggest that we, the shareholders, do something for you. As a shareholder, I would be willing to pay you 25 cents an A share. (Laughter)
That way you could save a little extra money for your retirement. (Laughter)
Would you support such an idea?
WARREN BUFFETT: Allan, I’m getting Social Security now. (Laughter)
And that really pretty well takes care of things. My family would go crazy if I made any more money. (Laughter)
AUDIENCE MEMBER: This would help you —
WARREN BUFFETT: But I appreciate the offer, however.
AUDIENCE MEMBER: My heart’s with you, thank you.
WARREN BUFFETT: OK, thanks, Allan. (Applause)
12. Why Berkshire’s insurance companies never have layoffs
WARREN BUFFETT: Let’s go to number 10, and see if we can get 50 cents. (Laughter)
AUDIENCE MEMBER: How about a dollar? (Laughter)
David Winters, Mountain Lakes, New Jersey. Thank you, Warren and Charlie, for a fabulous weekend and for the discussion about governance in the mutual fund industry in the shareholder letter.
Specifically, have you altered the compensation potential for the insurance underwriters to make sure, as Charlie has described, the incentive-caused bias creates an environment that encourages writing new policies that, when the tide goes out again in the property and casualty business, Berkshire Hathaway minimizes losses, maximizes float, while compensating underwriters for not writing business?
WARREN BUFFETT: Well, thank you, that feeds into an interesting set of slides I’ve got, if I can find them here to tell the projector what to put up, because that’s a very important point you raise.
I mean, we are very big in insurance, and having the wrong incentives in place could be very harmful.
So let’s put up a couple of slides. Let’s put up slide number one, if we would, please.
Slide number one is the situation at Berkshire, and Shirley, I’ll give you one of these, but that’s the situation at Berkshire shortly before we bought National Indemnity.
There’s our balance sheet there. And as you’ll notice, we just had a few million dollars extra. We had about $20 million tied up in the textile business.
And then I heard that Jack Ringwalt wanted to sell his company. Some of you here in the audience know him. He — for 15 minutes every year, Jack would feel like selling his company. He would get mad at something or other.
And so my friend Charlie Heider knew Jack pretty well, and I’d said to Charlie, “Charlie, next time Jack is in heat, have him, you know, get him over here.” (Laughter)
And so Jack, early in 1967, came by 11:30, 11:45 in the morning, and said he’d had it with insurance, and with the insurance regulators and everything, he’d like to sell. So we bought it.
Now, we bought, that was the — made a major — that’s when we really embarked on what has happened subsequently.
As you can see from that slide, the following year the textile business made all of $55,000. So sticking with textiles would not have been a great idea. We spent $8 1/2 million to buy National Indemnity.
Now, on the next slide, slide two, you will see a record like has never been, I don’t think there’s another insurance company in the world that has a record like this. That’s the premium volume of National Indemnity’s traditional business.
And you will see a company that went from 79 million in that first year of premiums — if you go all the way back to the time we bought it — it was 16 million, but by 1980 we were up to 79 million.
And you will see that in what was known as the “hard market” of the mid-’80s, we got up to 366 million.
And then we took it down — not intentionally, but just because the business became less attractive — all the way from 366 million down to 55 million. And now the market became more attractive in the last few years, and it soared up to almost $600 million.
I don’t think there’s a public company in America that would feel they could survive a record of volume going down like that, year after year after year after year.
But that was the culture of National Indemnity. It was the culture started by Jack Ringwalt, and it was the culture all the way through several other managers, Phil Liesche, and Rolly [Roland] Miller, to Don Wurster, who has done a fabulous job. And we don’t worry about premium volume.
But if you’re not going to worry about premium volume, then you have to take a look at slide three. Because if the silent message had gone out to our employees that unless you write a lot of business, you’re going to lose your job, they would have written a lot of business. You could —
National Indemnity can write a billion dollars’ worth of business in any month it wanted to, all it has to do is offer silly prices. If you offer a silly price, brokers will find you in the middle of the ocean at four in the morning. I mean, you cannot afford to do that.
So what we have always told people in our insurance businesses generally, specifically at National Indemnity, is that if they write no business, their job is not in jeopardy.
We cannot afford to have our unspoken message to employees, that you write business, or your job, or the guy sitting next to you’s, you know, may be lost.
So when we bulged up to 366 million, we — employment went up modestly, and when we went all the way down, you’ll see it trickle downward, but that was all by attrition. We never had a layoff during that period. Other people would have, but we didn’t.
And now we’re going back up some, and we’ll go back down again at some time in the future.
Now, if you go to the next slide, you’ll see that that created an expense ratio that went up dramatically, up as high as 41 percent in 1999, as volume shrunk back. And when we were writing a lot of business, our expense ratio was as low as 25.9.
Now, some companies would feel that was intolerable, but what we feel is intolerable is writing bad business. And again, we can take an expense ratio that’s out of line, but we can’t afford to write bad business. For one thing, if you get a culture of writing bad business, it’s almost important to get rid of.
So we would rather suffer of having too much overhead, than we would want to teach our employees that to retain their jobs, they needed to write any damn thing that came along, because that’s a very hard habit to get rid of once you get hooked on it.
Now, move on to slide number five, you will see what the result has been of that policy. And it’s been that we had a few years, bad years, in the early ’80s — that’s what led to that hard market. But even with a high expense ratio, you’ll see that we made money underwriting in virtually every year.
You’ll see the year 2001 at 108.4, but that will, in my view, that will come down. I think that will turn out to be quite a good year. These are the — that year is not fully developed yet.
Now, you’ll see in 1980 — in ’86 — we had this incredible year, when we wrote at 69.3, that’s a 30 percent underwriting margin. And the nice thing about it is, we did it with the most volume we ever had to that point, 366 million.
So we coined money when we wrote huge amounts of business, and we made a little money when we wrote small amounts of business.
So it’s absolutely imperative in our view, and I think we’re almost the only insurance company like this — certainly public — in the world that sends the absolutely unequivocal message to the people that are associated with us, that they will never be laid off because of lack of volume, and therefore, we don’t want them to write one bit of bad business.
And we’ll make mistakes, and we’ll have a high expense ratio when business is slow, but we’ll win the game. And that’s what National Indemnity has done over a period of time.
National Indemnity was a no-name company 30 years ago operating through a general agency system which everybody said was obsolete.
It had no patents, no real estate, no copyrights, no nothing, that distinguished it, essentially, from other insurance — dozens of other insurance companies could do the same thing. But they have a record almost like no one else’s because they had discipline. You know, they really knew what they were about.
And they’ve stayed with that. In fact they’ve intensified it over time. And their record has left, you know, other people in the dust.
It wouldn’t be a record you would point to Wall Street, you know, if you went to Wall Street with that record alone in 1990 or 1995, they’d say, “What’s wrong with you?”
But the answer’s nothing’s wrong with it. And you put your finger on having the incentives in place to write the right kind of business for the shareholders at Berkshire. And we try to think those things through.
I mean, you can’t run a — you can’t run an auto company without having layoffs. You know, you can’t run a steel company that’s this way. But this is the right way to run an insurance company.
And that’s why these cookie-cutter approaches to employment practices, or bonuses, and all that are nonsense. You have to think through the situation that faces you in a given industry with its given competitive conditions, and its own economic characteristics.
Charlie, you want to comment on that?
CHARLIE MUNGER: Well, the main thing is that practically nobody else does it. And yet to me it’s obvious it’s the way to go.
There’s a lot in Berkshire that is like that. It’s just a little different from the way other people do it, partly the luxury of having a controlling shareholder of strong opinions.
That accounts for this. It would be hard for a committee, including a lot of employees, to come up with these decisions.
13. “PetroChina was both cheaper and had less risk”
WARREN BUFFETT: We go to number 11. (Applause)
AUDIENCE MEMBER: Good afternoon, my name is Andy Peake, and I’m from Weston, Connecticut.
As a keen China watcher, I was very interested in your PetroChina investment.
Could you please tell us more about your thought process on investing in a complicated, opaque country like China, and PetroChina?
WARREN BUFFETT: Yeah, PetroChina itself is not a complicated or opaque company. You know, the country, you know, has obviously, different characteristics in many respects than the United States.
But the company is very similar to big oil companies in the world. I — and I — PetroChina may have been the fourth largest — fourth most profitable — oil company in the world last year. I may be wrong on that.
But they produce 80 or 85 percent as much crude daily as Exxon does, as I remember. And it’s a big, big company. And it’s not complicated.
I mean, you know, obviously, a company with half a million employees, and all of that. But a big integrated oil company, it’s fairly easy to get your mind around the economic characteristics that will exist in the business.
And in terms of being opaque, actually their annual report may well tell you more about that business, you know, than you will find from reading the reports of other oil giants.
And they do one thing that I particularly like, which other oil companies don’t, at least to my knowledge, is that they tell you they will pay out X percent, I think it’s 45 percent of their earnings, absent some change in policy.
But I like the idea of knowing in a big enterprise like that that 45 percent of what they earn is going to come to Berkshire, and the remainder will be plowed back.
It was bought not because it was in China, but it was bought simply because it was very, very cheap in relation to earnings, in relation to reserves, in relation to daily oil production, and relation to refining capacity.
Whatever metric you wanted to use, it was far cheaper than Exxon, or BP, or Shell, or companies like that.
Now, you can say it should be cheaper, because you don’t what’ll happen with it 90 percent owned by the government in China, and that’s obviously a factor that what — you stick in valuation. But I did not think that was a factor that accounted for the huge differential in the price at which it could be bought.
And, you know, so far it looks OK on that basis.
We weren’t — we aren’t there because it’s China, but we’re not avoiding it because it’s China, either. We just — we stick in a fairly appropriate number.
But if you read the annual report of PetroChina, I think that there’s no — you will have as good an understanding of the company as you would if you read the annual report of any of the other big oil majors.
And then you would factor in your own thinking about whether there could be some huge disruption in Chinese-American relationships or something of the sort, where you would lose for reasons other than what happened in terms of world oil prices, and that sort of thing. But we’re happy with it.
Charlie?
CHARLIE MUNGER: I’ve got nothing to add.
If a thing is cheap enough, obviously you can afford a little more country risk, or regulatory risk, or whatever. This is not complicated.
WARREN BUFFETT: Yeah, you can — Yukos, as you know, is a very big Russian oil company. And in evaluating Russia versus China, in terms of country risk, you know, you can make your own judgments.
But in our view, something like PetroChina was both cheaper and had less risk. But other people might see that differently.
14. Dubious asbestos claims are taking compensation from true victims
WARREN BUFFETT: We’ll go to number 12.
AUDIENCE MEMBER: Good afternoon, gentlemen. My name is Hugh Stephenson. I’m a shareholder from Atlanta, Georgia. This question is for both of you.
If you would both comment on the subject of tort reform, specifically asbestos tort. And if you could construct an optimal solution, how would you construct it, balancing the interest of legitimate plaintiffs versus the attorneys, versus the opportunists?
WARREN BUFFETT: OK, Charlie’s the lawyer, so he’s going to get to answer this one.
CHARLIE MUNGER: As a matter of fact, that is an easy question.
What’s happened in asbestos is that a given group of people get mesothelioma, that came — which is a terrible form of lung cancer that kills people — really only from asbestos. And those people got it from somebody’s asbestos. And that’s one group of claimants.
Then there’s another group of claimants, and these are people who’ve smoked two packs a day of cigarettes most of their lives, and they’ve got one little spot here or there, in an elderly lung.
And God knows what the spot is, but an enterprising lawyer can get an enterprising physician, who just happens to find that every damn spot in any lung must be asbestos-caused.
And once you’ve got one expert witness whom you can bribe, in effect, to say that, you’ve got a claim that can be filed.
And so you get millions of claims on behalf of people who have no symptoms, and who say that I’m worried about getting cancer from this spot that my attorney’s doctor says was caused as asbestos.
There isn’t enough in the companies that made the asbestos to pay off everybody. And what happens is that a huge percentage of the money does not go to the people that got the cancer, or another group of people who got terrible lung impairment that is obvious.
But that’s another small group relative to these people who just have one little spot and are — and now say they are worried about getting cancer.
And they can file those cases where they say they’re worried in some state, usually a southern state, where they’ve got a jury pool that just hates all big corporations.
And so you’ve got an industry — and of course the lawyers who are representing the people that aren’t hurt are really stealing money from the people who are hurt.
And the guy who gets mesothelioma doesn’t get as much as he should. And all these other people are getting money they’re not entitled to.
It’s a bonkers system. But with federalism the way it is, there’s just no way to stop it.
And the United States courts — United States Supreme Court — refused to enter it, and just grab hold and make a decision. And so it just goes on, and on, and on, and the claims come in.
I think the Manville Trust had more new claims come in last year than in any year in history.
WARREN BUFFETT: That’s correct.
CHARLIE MUNGER: And they have mined and sold asbestos for the last time, what 35 years ago, or —?
WARREN BUFFETT: Yeah.
CHARLIE MUNGER: And it just never stops.
The people who are trying to buy these people off, it’s like trying to douse a fire by pouring gasoline on it, because word processing machines can grind out these phony claims, and the doctors can ground up — grind out these phony opinions.
And so, a huge proportion of all the money that’s available to pay people who’ve suffered from asbestos goes to lawyers, experts, doctors, contingent fees to the lawyers, defense lawyers.
I think — is it something like 20, 25 percent of the money is flowing through to people who were injured? So it’s a total national disgrace.
The only people who have the power to fix it would either be the Supreme Court of the United States or Congress.
The Supreme Court — some people would say rightly, other people would say in too chicken a fashion — ducked the issue. That means the only party that has the power to fix it is Congress. And Congress so far, given the politics, has not fixed it.
Once you get wrongdoers so rich, they get this enormous political power to prevent change in the laws that are enriching them.
I mean, it means that we should all be more vigilant about stepping on these wrongs when they’re small. Because when they get large, they’re very hard to stop.
But it would be easy to fix this. The right way to fix it, we just are not going to pay off on these tiny claims.
WARREN BUFFETT: But Johns Manville — we own Johns Manville. They went bankrupt. They were the first, at least big one, that asbestos took into bankruptcy, and probably on the history of things, they somewhat deserved it, I think, Charlie. Isn’t that right?
CHARLIE MUNGER: Their behavior was among the worst in the history of American corporations.
WARREN BUFFETT: Yeah.
CHARLIE MUNGER: They knew this stuff was causing terrible injury, and they deliberately covered it up, time after time, and year after year, to make more money. There’s no doubt about the guilt of the original management at Johns Manville.
WARREN BUFFETT: So they went bankrupt in the early ’80s, and out of that bankruptcy was formed something, as Charlie mentioned, called the Manville Personal Injury Trust. We’ve got — have no connection with that.
I mean, this is a new company that we bought a few years ago, and this company has no connection with that except the historical — history.
The — but the Manville Personal Injury Trust was established, and had over time — had a couple billion dollars in it.
And as Charlie said, last year — it’s been around now for almost, I would say, close to 20 years — and last year they had a record number of claims introduced.
They didn’t have a record number because of the incidents of asbestos compared to the ones that were prevailing at the time it was established, or something of the sort. It’s just that it’s become a honey pot.
And as a result, the Mansville Personal Injury Trust is now paying out five percent because their 2 billion will only go so far. They’re paying five percent of claims.
So as Charlie says, the guy that’s got a — that has really been drastically injured by asbestos gets this tiny fraction, and the tens of thousands of claimants for whom it’s a gleam in the eye, or rather a gleam in their lawyer’s eye, perhaps, also get their five percent.
And it’s, you know, it’s not the right way to do it, but it’s very hard to correct.
We’ve observed the asbestos legislation over the — proposed legislation — over the last year. And in the end, what they came up with, we did not support because it didn’t get the answer that’s needed.
And it was Charlie’s and, you know, my view that the Supreme Court, when they ducked it, I mean, they left open a can of worms which will be around for decades, and decades, and decades. And the right people will not get compensated.
CHARLIE MUNGER: And those of you who want to be cynical ought to look into it, and see the perjury.
What’s happened, of course, is that all the really horrible people pretty well are broke and gone, and maybe there’s some money left in a trust here or there. But by and large, there isn’t enough money.
But now, there’re, like, three solvent people left. And you’ve got some little spot, or something or other. And by a strange coincidence, every one of those people can only remember three names of products that —
WARREN BUFFETT: Might’ve caused it?
CHARLIE MUNGER: — somehow saw, that might’ve caused it. And it’s an amazing coincidence, the three that are left solvent are the only names he can remember.
And so you — it’s obvious you have a vast amount of perjury being suborned by practicing lawyers. It’s not a pretty picture.
15. Dividends vs stock buybacks
WARREN BUFFETT: OK, let’s go to microphone 1.
AUDIENCE MEMBER: Hi, my name’s Charlie Rice, and I’m a stockholder in from St. Louis, Missouri.
I’d appreciate hearing your comments on publicly-held companies using their cash for dividends versus stock buybacks?
WARREN BUFFETT: Well, we — the equation is pretty simple, but the practice doesn’t necessarily follow logic. The —
It’s obviously — as long as you’re telling the truth to your shareholders about what’s going on so that you aren’t manipulating the stock downward or something — when a stock can be bought well below its business value, that probably is the best use of cash.
It’s something The Washington Post did on a huge scale back in the 1970s. Teledyne may have bought 90 percent, or something, or close to it, of their stock back.
And that was the reason a very significant percentage of companies bought stock back in the past, because they actually thought it was selling for less than it was worth.
Like I say, that that can be abused if you do various things to bury your stock in one way or another, but that wasn’t the usual case.
Stock repurchases were relatively unpopular in those days. They’ve become quite popular now.
And to the extent that I’ve been around a good number of them, and been able to pick up on what I thought was the underlying rationale, if not the professed rationale, you know, I think it’s often done for people that are hoping that it causes their stock price not to go down, and their — and often done at prices that don’t really make a lot of sense for continuing shareholders.
If we wanted to return a bunch of cash to shareholders, we would — if our stock was undervalued — we would go to the shareholders, and say, “We think it’s cheap, and we think that this cash can be better used by you than by us.
“And we will, therefore, have — be repurchasing at what we think is a discount intrinsic value.” And the people that remain will be better off, and the people that get out will get out at a little bit better price than they would otherwise.
In terms of dividends, you get into an expectational situation. And for most companies that follow a — that pay a cash dividend — it doesn’t make sense to bounce around the dividend from year to year, although private companies frequently do that.
And we do it ourselves with our subsidiaries. They — some subsidiary can pay us a lot of money one year, and not so much money the next year.
But with public companies, people do — a lot of people do buy stocks to obtain dividends, and they hope for regularity, and that there’s a signally aspect to it and everything.
So I would say that once you establish a dividend policy with a public company, you should think a long time before you change that policy in a material way.
But I think the best use of cash, if you don’t have a good use for it in the business, if the stock is underpriced, is to repurchase it. And if it’s overpriced, you got no business buying in a single share. But a lot of companies do it.
Charlie?
CHARLIE MUNGER: Yeah, dividends are a very interesting subject. If you count the unnecessary stock trading, and the cost of investment advice, and the cost of making a lot of errors, and the trading costs in and out, I don’t think we’d be too extreme to say that now the total amount that’s paid out in dividends is roughly equal to the amount that is wasted in all this trading and investment advice.
So that the net dividends that come to the shareholders are approximately zero. This is a very peculiar way to run a republic. And very few people comment about it.
WARREN BUFFETT: Yeah, actually I did in an article, some time ago in Fortune. The frictional costs to American shareholders in sort of changing chairs for all American business as a whole, those frictional costs, are probably not much different than the entire amount paid out by American corporations.
So — but getting to the individual corporation level, a company that expects to regularly earn more than it can profitably employ in its business, should be paying out dividends.
Take a subsidiary of ours like See’s Candy. We would love to expand See’s Candy to double or triple its present size, but it doesn’t work. We’ve tried it a lot of different ways. So it should be paying out its earnings.
If it was a public company, and it was at one time, you know, you could argue that something approaching a 100 percent payout would make sense there.
But most managements worrying about earnings falling off at some time in the future would rather establish a lower level, and therefore, ensure regularity of dividends by going with a conservative level. I — you know, we —
It’s obviously something we think about at Berkshire when we have 30-odd billion dollars around. If we can’t figure out a way to employ that over time, you know, it’s a mistake to keep it in corporate form.
But we have this expectation, and I think it’s a reasonable expectation, that we get the — put it to work.
If we ever came to a different conclusion, if our stock — we thought our stock was significantly undervalued, we’d probably figure in terms of disbursing it through repurchases, particularly where now dividends and capitals gains are neutral for individuals.
And if our stock was not underpriced, and we fell, we would probably do something by a dividend.
It’s not going to happen soon, however. (Laughs)
16. GEICO and Dell: the low cost is going to win
WARREN BUFFETT: Number 2.
AUDIENCE MEMBER: Good afternoon. My name is J.P., as in justice of peace, or Jell-O pudding.
My last name is Tan, as in suntan. I flew in from the suntan city of Orlando, Florida where an elderly man told me, “J.P. Tan stands for ‘just perfect tan.’”
Mr. Buffett, allow me to give you a big thank you before I ask my question. Some time ago I sent you my business analysis of your investment in Scott Fetzer Company.
I was not sure if you even bothered to read it. Yet you were very kind to write me that my analysis of Scott Fetzer Company is very much on the money.
You also invited me to my first annual meeting where I had the privilege of meeting Mr. Andrew Kilpatrick, who was kind enough to include my analysis of Scott Fetzer Company in his book, “Of Permanent Value: The Story of Warren Buffett.” I want to thank you for making this possible.
Here comes my question. Mr. Buffett, you have said that the nine most important words ever written about investing are these nine words: “Investment is most intelligent when it is most businesslike.”
Mary Buffett said that you have built your entire business success upon these nine words. Investment is most intelligent when it is most businesslike.
For this reason, I started businesslike.com, looking up to guide GEICO and Dell as direct marketing models, since they have the lowest cost structure.
Please kindly share with us in elaborate details the direct marketing methods of GEICO and your friend, Michael Dell? (Laughter)
WARREN BUFFETT (to Munger): What?
CHARLIE MUNGER: He wants you to analyze the marketing methods of GEICO — the direct-marketing methods of GEICO — and Dell.
WARREN BUFFETT: Yeah, well, I’m not as familiar with Dell as I am with GEICO.
The idea of direct marketing in auto insurance at GEICO came from Leo Goodwin, who — and his wife Lillian — who had come from USAA.
And USAA was set up some years — and GEICO was set up in 1936 — USAA was set up, I believe, in the early ’20s, because military personnel moved around a lot, and they had trouble getting auto insurance. And a great organization was established.
Leo Goodwin took that idea, and decided to broaden it beyond the officer ranks of the military. And first went to government employees generally, and now that’s been extended dramatically over the years to the American public as a whole. It’s a better system.
You know, if you go back a hundred years, auto insurance when the auto first came in, was sold by the casualty affiliates of the big fire companies. That’s where — that — in the 1800s, the major insurance companies were fire companies, and casualty insurance was something that came along later.
And it was sold through a system whereby the agent got large commissions, where there was sort of cartel-like rates established through something called a “bureau.” And that system prevailed for several decades.
And then State Farm came along, formed in the early 1920s. A farmer from Merna, Illinois in his 40s. No background in insurance, no capital, but he came in with the idea of having a captive insurance — agency force. And that brought down costs somewhat.
And State Farm, in time, became the largest auto insurer in the country. And Allstate, which followed that system, became the second largest. And that was a better system, a better mouse trap.
And then USAA, followed by Leo Goodwin at GEICO, came along what a direct-marketing operation that bypassed the agent and brought down costs further.
Now, every American family, virtually, wants to have a car. They don’t want to have insurance, but they can’t drive their car without insurance. So they’re a buying a product they really don’t like very well. It cost them a significant part of their family budget. And cost, therefore, becomes very important.
It’s not a luxury item, it’s a mandatory item, virtually. And saving significant money makes a real difference in a lot of household budgets. So the low cost is going to win.
And our direct operation — Progressive has a wonderful direct operation competing with us — we’re the two that will be slugging it out over the years — is a better system, and better systems win over time.
Now, I — again, I’m not that familiar with Dell, but I have the impression that Dell is a very low-cost operation, enormously efficient. You know, very low amounts of inventory.
And, you know, I would hate to compete with them. The — if they can — if they turn out a decent competitive product at the best price, you know, that system will win.
You know, Charlie is a director of Costco, and Costco and Walmart figured out ways to do things at lesser costs that people needed — where people spent money in big quantity. And those two companies are winning.
So, we have a terrific marketing operation, and a terrific insurance operation in GEICO. And in my view it will grow very, very substantially.
And we have a very tough competitor in Progressive, because they’ve seen how well our model works, and they, in effect, have shifted over. I mean, they’re not totally shifted over, but they’ve moved towards a direct operation, and away from an agency operation.
It’s always a good idea to go with a low-cost producer over time. I mean, you could mess it up in other ways, but being a low-cost producer of something that’s essential to people, it’s going to be a very good business usually.
Charlie?
CHARLIE MUNGER: Yeah, you’ve chosen a wonderful field. And if you fail in it, it’s your own fault. (Laughter)
WARREN BUFFETT: I should say also that that — those nine words, they came from Ben Graham, they didn’t come from me. But Ben said those, and they are very important words, although they tie in with some others that he said. But they are very important words.
CHARLIE MUNGER: Warren, I want make an apology, too, because last night I said that some of our modern business tycoons — and I remembered particularly Armand Hammer — were the type that, when they were talking, they were lying. And when they were quiet they were stealing. (Laughter)
And some people got the impression that that was my witticism. That was said a great many decades ago about one of the robber barons.
WARREN BUFFETT: Well, if we start confessing here to the number of quotations we’ve stolen, we’ll be here all afternoon. (Laughter)
17. Praise for Google’s co-founders and their owner’s manual
WARREN BUFFETT: So let’s go on to microphone 3.
AUDIENCE MEMBER: Good afternoon. My name is Matt Lynch, and I’m from Palo Alto, California.
Mr. Buffett, a couple of times today you alluded to Google and its co-founders.
I was hoping you could share with us your thoughts and reactions to the owner’s manual the co-founders included in Google’s S-1 filed last week, especially in light of the similarities and differences between it and that of Berkshire Hathaway?
WARREN BUFFETT: Well, that’s a real softball for me. The obviously —
AUDIENCE MEMBER: You’re welcome.
WARREN BUFFETT: I’m very pleased that the Google — the fellows at Google decided — and they say they, it was, I think they used the word “inspired” by the Berkshire Owner’s Manual.
And, you know, it obviously pleases us enormously that other people think that it’s a good idea to talk to their owners — or in their case, their prospective owners — in a very straight-forward manner.
If you buy into Google, having read their owner’s manual, you know, you will — I think you’ll know the kind of people you’re associating with. You’ll know what they will do and won’t do.
It’s the kind of thing that one person would say to another if you were setting up a partnership. And were — you said, you know, “I’d like you to join me in a partnership. I need your money. And here’s the way we’re going to do business.”
And I think more companies — obviously, I think more companies ought to do it.
It’s been simple for us at Berkshire. We’ve had these principles in mind for a long time. And we really want people to understand those principles before they join with us.
And the Google fellows, in a very straightforward manner, you know, I liked their prose. You know, it doesn’t mean I agree with every idea they have, but, you know, I do know what ideas they do have. And I hope more companies sign on for that sort of thing.
Charlie?
CHARLIE MUNGER: Well, you know, most of the world does not, in any way, imitate Berkshire Hathaway. This is a quirky few. It may look — there may be 19,500 of you that came — but it’s still a quirky few by the standards of the country.
And what’s interesting about Google is those two guys who created that are two of the smartest young men in the whole country. And it’s much more fun to be copied by people that smart, than — (Laughter)
WARREN BUFFETT: Hey, we even think they are smarter than we thought they were last week. (Laughter)
CHARLIE MUNGER: And we now think they’re a lot smarter, yeah. (Laughter)
WARREN BUFFETT: It’s going to be a lot of fun to watch that. I — and my guess is that their annual reports are going to make very good reading. They’re actually going to alternate the two of them in writing the reports. And I think you’ll know a lot about them, and a lot about their business if you read it.
Although they had an interesting — as I remember, they had an interesting sentence of two in there, which I admired also, where they said that, you know, certain of the things that might affect their business prospects really would be better left unsaid, in terms of competition, and so on. And if so, they weren’t going to tell you. (Laughter)
CHARLIE MUNGER: Yeah.
WARREN BUFFETT: I kind of enjoyed that.
18. Buffett doesn’t see big changes for how homes are sold
WARREN BUFFETT: Number 4, please.
AUDIENCE MEMBER: Thanks, Warren, thanks. My question — my name is Chad Bliss (PH), Lincoln, Nebraska.
My question pertains to MidAmerican Energy and the Home Service division. You said earlier that you would continue buying, you know, companies in the real estate industry.
Given the growth in “for sale by owners,” discount brokers, also maybe even banks now, do you think the current business model of home services is sustainable, or do you think commissions need to be lowered?
WARREN BUFFETT: Yeah, I really do think it’s sustainable. It’s a good question. In fact, I forget where I saw the article a few weeks ago, maybe in the Sunday New York Times, about Barry Diller’s interest, I think through Lending Tree, on the internet.
And there’ve been a lot of real estate sales-related operations that have been on the internet. And the internet is a threat to any business, including real estate brokerage.
But, you know, when I think about the process of buying a home, and the degree of personal involvement involved in that, you know, the “for sale by owner.” They call them FSBOs in the business.
I remember talking with my friend, Chuck Peterson about that 50 years ago, and FSBOs were with us then, and FSBOs are with us now.
But my guess is that a very significant percentage of home transactions 30 years from now will be done through a pipeline, and through a distribution mechanism, or brokerage mechanism, like exists now.
I do not see it changing dramatically, although there are people that are going to try and change it dramatically. So you’ve got competitors. But I love the idea of expanding Home Services.
Charlie?
CHARLIE MUNGER: Well, you tried to change it once yourself dramatically, right here in Omaha, and you fell on your ass. (Laughter)
He tried to —
WARREN BUFFETT: His memory’s better than mine.
CHARLIE MUNGER: He tried to take away the — a good part of the home advertising business from the World-Herald to, you know, your then-little newspaper —
WARREN BUFFETT: Oh, right, it was very thin, yeah. (Laughs)
CHARLIE MUNGER: Yeah, yeah. And it didn’t work worth a damn.
WARREN BUFFETT: Yeah. (Laughter)
And that’s the last time I call on him. The — (Laughter)
19. Remembering Phil Fisher
WARREN BUFFETT: Let’s go to number 5.
AUDIENCE MEMBER: Mr. Buffett, Mr. Munger, I’m Tim Medley from Jackson, Mississippi.
Recently Mr. Philip Fisher died.
At this meeting many years ago, you, Mr. Buffett, mentioned your fondness for chapters 8 and 20 of “The Intelligent Investor,” the first edition of “Security Analysis,” and you said, “Phil Fisher’s first two books.”
And you Mr. Munger, have also been complimentary of Mr. Fisher’s writings and investment approach.
I wonder if the two of you would tell us of your experiences with Mr. Fisher, the circumstances of your meeting, et cetera.
And did his writings, or your discussions with him, start you thinking about the idea of the great business, or the franchise company, or was it simply an affirmation of thoughts which you had already begun to have? And anything else you would like to say about Mr. Fisher.
WARREN BUFFETT: Yeah, Phil Fisher was a great man. He died maybe a month ago, or thereabouts, and well into his 90s.
His first book, and I believe it was “Common Stocks and Uncommon Profits,” it was written in 1958. And the second book was written a few years later, those two books were terrific books.
And as with Ben Graham, you could really get it all by reading the books. I met Phil Fisher just once, and it was great. I enjoyed it, I loved it. He was nice to me.
But similarly, actually, to my experiences with Ben Graham, I worked for him, I took his class and everything else — it was in the books.
I mean, they were such good writers, and their thoughts were so clear, that you didn’t need to meet them personally. I enjoyed meeting them personally, obviously. But they got it across in words.
And the only time I met Phil was some time after that 1962 book, or whatever it was, ’61 or ’62. And I was in San Francisco, I think it was in the Russ Building, I may be wrong on that. And I just went there.
I used to do that all the time when I was younger. I’d go to New York, and I’d just drop in on all kinds of people. And I guess they thought because I was from Omaha that, you know, one time and they’d be rid of me. So — (Laughs)
And I would usually get in to see them. And Phil — I did that with Phil. And he was extraordinarily nice to me. But it wasn’t that I gained new ideas though, however, by meeting him, because I’d already read it in his books.
And Charlie actually, I met Charlie in 1959, and Charlie was sort of preaching the Fisher doctrine, also, to me. Little different form, but his ideas paralleled those of Phil. So I was sort of getting it from both sides. It made a lot of sense to me. I don’t know what Charlie’s experiences were with Phil.
CHARLIE MUNGER: Well, I always like it when somebody who’s attractive to me, agrees with me. And therefore, I’ve got very fond memories of Phil Fisher.
The basic idea of that it was hard to find good stocks, and it was hard to find good investments, and that you wanted to be in good investments. And therefore, you just find a few of them that you knew a lot about, and concentrate on those, it seemed to me such an obviously good idea.
And indeed, it’s proved to be an obviously good idea. Yet, 98 percent of the investing world doesn’t follow it. That’s been good for us. It’s been good for you.
20. “No single yardstick” for compensation and incentive systems
WARREN BUFFETT: We’ll go to number 6, please.
AUDIENCE MEMBER: Good afternoon, my name is Stan Leopard, and I’m from Menlo Park, California. I’m very pleased to be here, Warren and Charlie.
I first heard about you, Warren, in the late ’80s, and began reading your writings. Unfortunately I didn’t invest until the late ’90s.
You have shaped my business thinking, and as I listen to you, and as I continue to read what you write, and the things you recommend to read, it continues to shape my thinking.
My question’s about compensation. And I’ve seen your writing, and I heard the earlier comments today. And they still leave me, as a guy who is a business owner, not quite sure how to act to design compensation for managers.
For most of my career, I’ve been the senior manager in my businesses, but now I’m in a situation where I’m looking to own a majority interest of businesses that I don’t manage every day directly, and I’m very concerned with this compensation issue.
When I think about things, like, return on equity, or growth, or risk, or like that, but if you could speak a little more towards the specific of how you approach the getting it to the right things to measure and incent, I’d appreciate that.
WARREN BUFFETT: Yeah. It’s a very good question, and it’s — you know, there is no formula that applies across all industries or businesses.
You take something like return on equity. You know, if you pay way too much for the business that you buy, the person who runs it is going to get a lousy return on your equity.
And they may get a good return on the tangible assets employed in the business, but your purchase price may defeat them, in terms of earning good returns.
If you base the — on earnings on tangible equity, you know, there are businesses like a network television station where, you know, if you have an idiot nephew, you can put him in charge, and they’ll earn huge returns on equity as long as they manage to stay away from the office. So it’s —
And there are other businesses where you have to be a genius to earn 7 or 8 percent returns on equities. So there is no single yardstick.
To have a fair compensation system, both you and the manager have to really understand the economics of the business. In some businesses, the amount of capital employed is all-important. In some businesses, the amount of capital employed doesn’t mean anything.
So we have certain businesses where we have charges for capital and all of that, and where we have other businesses where that would just be an exercise to go through, and it wouldn’t really change any results, anyway.
We have a great preference for making them simple. I mean, we concentrate on the variables that count to us, and then we try to put that against the backdrop of the competitive nature, or the economic — the true economics — of the business they’re in, and really reward where they’re adding value, even if that value is from a very low base in a lousy business. And we make it — the base — very high if they’re in a very easy business.
And it hasn’t been a problem. But I would say it would’ve been an enormous problem if we’d brought in some compensation consultants, because they would have wanted something that would spread across the whole group, and it would have had all kinds of variables.
And they particularly would’ve wanted something that would’ve to come in every year and redo in some way, so that they would have a continuing stream of income.
You know, if I knew what kind of a business you were looking at it, it’s easier to talk about what kind of a system to have.
If you had a group of television stations, just to pick an example — let’s say they were network television stations, all of a reasonable size.
You know, you would probably figure that a chimpanzee could run the place, and have 35 percent pretax margins. And you might want to pay for performance above some number like that.
But there’s — it’s silly to have something that starts at 10 percent or 15 percent, when you do that. And a lousy manager will always suggest an arrangement like that.
Charlie and I have seen all kinds of compensation arrangements where, basically, you get paid for showing up. But they try to make it look, by constructing some mathematics around it, like, you really had to achieve something.
But in the end, if you get a great manager, you want to pay him very well.
You know, we’ve got great managers, for example, at a place like MidAmerican. And somebody mentioned that there’s a big carrot out there for them if they achieve the results that we’ve set out. And that’ll be a check I’ll be very happy to write.
Charlie?
CHARLIE MUNGER: Yeah, if you want to read one book that will demonstrate really shrewd compensation systems in a whole chain of small businesses, read the autobiography of Les Schwab, who had a bunch of tire shops — has a bunch of tire shops — all over the Northwest.
And he made a huge fortune in one of the world’s really difficult businesses by having shrewd systems. And he can tell you a lot better than we can.
WARREN BUFFETT: Yeah, and he worked that out himself. I mean, it’s an interesting book, and, you know, selling tires, how do you make any money doing that? And —
CHARLIE MUNGER: Hundreds of millions selling tires.
WARREN BUFFETT: Yeah, yeah. It’s a — and people like Sam Walton. I mean, the compensation system, I will guarantee you, at Walmart, or Charlie’s involved in Costco, they’re going to be rational because you had very rational people running them.
And they wanted to get the best — they wanted to attract good managers, and they wanted to get the best out of them. And they had no use in paying for mediocrity.
But that does require a knowledge of the business. I mean, you don’t want to let — if you don’t understand a business, you know, you’re going to have a problem with both the manager and the consultant in terms of getting film-flamed on how you pay people.
21. Easier to find bargains among stocks than IPOs
WARREN BUFFETT: Number 7.
AUDIENCE MEMBER: Good day. My name is Martin Krawitz. I’m a shareholder from Sydney, Australia. (Applause)
And thank you so much for some of your wonderful hospitality here. We’ve had a chance to get on some of Omaha’s 65 golf courses, and it’s just great being in the second-best country in the world. (Laughter)
My question to you, sir, is regarding two IPOs. We had one of the authors about a book on yourself visit us in Sydney last year, and apparently you dislike IPOs.
My question is, there are some really poor businesses that try and get passed off, but there are some good ones. There’s some government privatizations, or decentralizations, the demographics of baby boomers, and we have some friends wanted to exit some really good businesses.
Could we as investors, and Berkshire Hathaway, not apply some of your disciplines to look at investing in some of these?
And finally, would your answer be different in its applicability to Berkshire Hathaway as a company, as opposed to us as investors? Thank you, sir.
WARREN BUFFETT: Charlie?
CHARLIE MUNGER: Well, the first question, is it entirely possible that you could use our mental models to find good things to buy among IPOs, the answer is sure.
There are a zillion IPOs every year. And buried in those IPOs, I’m sure there are a few cinches that a really intelligent person could find and pounce on. So, welcome. On the —
But the average person buying IPOs is going to get creamed.
So if you’re talented enough, why sure, that will work. The second question, I forget.
WARREN BUFFETT: About the government offering (inaudible).
CHARLIE MUNGER: About government spin-offs?
WARREN BUFFETT: Give him the spotlight again. There he is.
CHARLIE MUNGER: What was the second question?
AUDIENCE MEMBER: It was just would the attitude of Berkshire Hathaway be different if it was opposed to investors?
WARREN BUFFETT: Oh.
AUDIENCE MEMBER: Thank you.
CHARLIE MUNGER: Yeah, because the IPOs are normally small enough, so that they won’t work for us, or they’re high tech, where we couldn’t understand them. And so, by and large, if Warren is looking at them, why, I don’t know about it. (Laughter)
WARREN BUFFETT: Yeah, I mentioned earlier how you — an auction market, prevailing in the stock market, will offer up extraordinary bargains sometimes, because somebody will sell a half a percent, or one percent of a company at a price that may be a quarter of what it’s worth, whereas in negotiated deals, you don’t get that.
An IPO situation more closely approximates a negotiated deal. I mean, the seller decides when to come to market in most cases. And they don’t pick a time necessarily that’s good for you. So, it has —
I think it’s way less likely that, in scanning a list of a hundred securities that are trading in the auction market, well, in the — a hundred IPOs, if you scan a hundred IPOs, you’re going to come up with something cheaper than scanning a hundred companies that are already trading in the auction market.
It is more of a negotiated sale. And negotiated transactions are very hard to get bargains. If you take the houses in Omaha, you know, somebody that lives next door to somebody who sold their house for 80,000 or — dollars, and their house is more or less comparable, they’re not going to sell it for 50.
It just doesn’t happen. People are — it’s too important an asset, and they’re cognizant of what it brings — what is being brought for similar properties. That’s what happens in negotiated sales.
Now if, on the other hand, there were some — a whole bunch of entities that owned one percent of each house in Omaha, and you had an auction market on those one percentage points, they might sell at damn near anything. And occasionally, they sell at crazy prices.
So you’re way — in my view — you’re way more likely to get incredible bargains in the — in an auction market. It’s just the nature of things.
And the IPO is closer — sometimes there will be IPOs in terrible markets, and they may come very cheap. But by and large, that is not when IPOs come. They come when the seller thinks that the market is ready for them.
And they come with an informed seller thinking it’s a pretty good time to go public. And, you know, you’ll make better buys, in my view, in an auction market.
22. Buffett and Munger don’t shop at Whole Foods
WARREN BUFFETT: Number 8.
AUDIENCE MEMBER: Good afternoon Mr. Buffett, Mr. Munger. My name is Mark Stender (PH) from San Francisco.
My question involves, if you live in California, which I understand you do some time of the year, it’s almost mandatory that you shop at Whole Foods Markets.
They sell a lot of organic foods there. And I was wondering if anyone ever tried to feed you organic food, or organic food stock?
WARREN BUFFETT: I’ve never been near the place, but — (laughter) — Charlie, who I’ve never thought of as a health nut, but he may have some comment to make on this, being a Californian.
CHARLIE MUNGER: No, my idea of a good place to shop is Costco. (Laughter)
Costco has these heavily marbled filet steaks in the — (laughter) — finest grade. And the idea of eating a little whole grain whatever and washing it down with some carrot juice has just never appealed to me. (Laughter)
WARREN BUFFETT: We don’t have a lot of arguments between the two of us about where to eat. (Laughter)
23. American business “has never let investors down”
WARREN BUFFETT: Number 9.
AUDIENCE MEMBER: Hello, thank you. I’m Sherman Silber from St. Louis. I’m a fertility doctor in St. Louis. We kind of view ourselves as the Berkshire Hathaway of infertility treatment.
We don’t know anything, really, about business. We’re doctors and scientists.
And so, first I’d just like to say, I really appreciate the people that you have on your board, and would like to keep it that way. Because we do know a lot about character, and I’m happy to have our savings safe with you and the people of character that represent the company. (Applause)
I just had an opportunity a couple of weeks ago, I was talking to one of the former managers of the Fidelity Magellan Fund, managed huge amounts of money, and he never really met you. And I was saying, I may have a chance to ask Warren Buffett and Charlie Munger a question. What would that question be? I wanted to have some idea of something intelligent I could ask business-wise.
And he thought if he had the opportunity to talk to you, the best thing is to give you what would sound like a softball question, because you could maybe bring more profoundness to this than we hear, usually. What —
In view of the Iraq war, consumer debt that’s increasing, declining job growth, declining pay in the jobs that are growing, prospects of increased interest rates, he has this view that the next five to 10 years are going to be very difficult.
What would your view be about this — the investment future — for the next five to 10 years, in view of all these negative factors going on?
CHARLIE MUNGER: That’s too soft for me. I think Warren should take that. (Laughter)
WARREN BUFFETT: Well, I would say that at any given point in history, including when stocks were their cheapest, you could find an equally impressive number of negative factors.
I mean, you can — you could’ve sat down in 1974 when stocks were screaming bargains, and you could’ve written down all kinds of things that would’ve caused you to say, you know, the future is just going to be terrible.
And similarly, at the top, you know, or anytime, you can write down a large list of things that would be quite on the bullish side.
We don’t pay — we really don’t pay any attention to that sort of thing. I mean, we have —
You might say that our underlying premise — and I think it’s a pretty sound underlying premise — is that this country will do very well, and in particularly, it will do well for business. Business has done very well.
You know, the Dow went from 66 to 10,000-plus in the hundred years of the 20th century. And we had two world wars, and nuclear bombs, and flu epidemics, and you name it, Cold War.
There’s always — there are always — there’s always problems in the future, there are always opportunities in the future. And in this country the opportunities have won out over the problems over time.
And I think they will continue to do so, absent weapons of mass destruction, which is another question. And business won’t make much difference if anything really drastic happens along that line. So we don’t — I don’t —
I can’t remember any discussions Charlie and I have had, ever, going back to 1959, that where we would’ve come to the conclusion at the end of them that we would’ve passed on a great business opportunity — a business to buy — because of external conditions.
Nor did we ever buy anything that we thought was mediocre simply because we thought the world was going to be wonderful. The —
It won’t be the American economy, in my view, that does in investors over a five, or 10, or 20-year period. It will be the investors themselves.
If you look at the record of the 20th century, you’d say how can anybody have missed, you know, in owning equities during that time? And yet, you know, we had all kinds of people wiped out, you know, in the ’29-’32 period. We had all kinds of things that were bad.
But if you had just owned stocks right straight through, didn’t leverage them, you know, you would — you’d have gotten a perfectly decent return.
So we are unaffected, in essence, by the variables you mentioned. Just show us a good business tomorrow, and we’ll jump at the hook.
Charlie?
CHARLIE MUNGER: Yeah, I think, but it’s also true that both of us have said at various times over the last three years that we wouldn’t be at all surprised if professionally invested money in America had a pretty modest result over a fairly extended period in the future, compared to the very dramatically high returns that it had achieved up to about three years ago.
And so far that’s been proved out to be pretty much right.
WARREN BUFFETT: Yeah, our —
CHARLIE MUNGER: Certain stretches are easier than other stretches.
WARREN BUFFETT: Yeah, our expectations were more modest than most people’s a few years ago. We didn’t say the world was coming to an end or anything. We just said that people have gone crazy in certain sectors.
And that anybody that thought that you could, you know, sit at home and day trade, and make double-digit returns over time, or do anything, or that you were entitled to that, you know, by just sticking a little money in your 401(k) or something, was really living in a fool’s paradise.
But that was never accompanied by any predictions of disaster for the American economy as a whole, or for American business as a whole. It’s —
People get crazy notions from time to time in financial markets. I commented on this earlier, but they just believe things that there’s — it’s hard to understand how they can believe.
Now, to some extent they get sold that by other people. But American business, really, has never let investors down as a group, but investors have done themselves in quite frequently.
24. “Demented” derivatives aren’t like insurance
WARREN BUFFETT: Number 10.
AUDIENCE MEMBER: Sam Kidston, from Cambridge, Massachusetts.
I’d like you to ask to discuss the similars and differences between what you do in your reinsurance operations, and what Gen Re did in its securities division, as it would seem that reinsurance is often a form of weather derivative.
I would also like to ask you, why you are so comfortable writing what appears to be one type of derivative, and so uncomfortable writing another? Thank you.
WARREN BUFFETT: Yeah, the derivatives contracts that Gen Re wrote in Gen Re Securities, I would say bore very little relation to the insurance businesses we see.
I mean, we are insuring against events that people either can’t or aren’t willing to take on the risk themselves.
In the derivatives business, a lot of that was speculative activity of one sort or another. The more complex the arrangements were, the easier it was to claim that large profits were being made, when maybe large losses really awaited you over time.
They were created transactions without much economic necessity. In a great many cases, they were just facilitating speculation.
Insurance deals with taking on risks that people incur in their business or personal life, that they don’t want to bear themselves, or that they’re unable to bear themselves. There was very little connection between the business. I think that in going into the business, they dreamt up a lot of reasons for it.
You know, they said they’re both in the risk business, and their clients were going to demand it and everything.
But when people want to go into a business, they always dream up reasons. In our view, it made no sense whatsoever. And I really see very little connection between them.
Do you, Charlie?
CHARLIE MUNGER: They’re radically different. The derivatives business is chock full of clauses saying that if one party’s credit gets downgraded by a rating agency, they have to start posting collateral. And that’s just like a margin account.
And when you sign pieces of paper like that, you can go absolutely broke, into default and catastrophe, and having other people liquidating your positions under distress conditions, et cetera, et cetera. So there’s a lot of irresponsible mechanics.
In attempting to protect themselves, they’ve introduced this enormous instability into the system, through all these clauses about collateral posting. And nobody seems to recognize what a disaster of a system they’ve created in an attempt to make each party feel safer.
It’s a demented system. And you don’t get properly paid in most cases for playing the game. And therefore, we’re not in it.
WARREN BUFFETT: Absent the ability to raise new capital at the time, and who knows whether that would’ve been — they’d been able to or not — Gen Re, which had been rated triple-A — it still is because Berkshire’s involved — but it had been rated triple-A — could well have run into really terrible financial difficulty post-September 11th, particularly if they’d fully recognized the liabilities that they’d already incurred, but not fully recognized, at that time.
Because their capital would’ve shrunk, they would’ve had way more in equities, which would have shrunk further. And who knows how far, you know, at the time, how far it would have gone?
Plus they would have had, in my view, they would have been downgraded quite significantly, and that might well have triggered things in their derivatives activities, which would have required coming up with loads of cash.
It was not built to last. And it is now built to last. But I would say that that threat exists with other financial institutions as well.
But I think many of the CEOs — or some of them anyway, I should say — don’t really fully comprehend that.
When you get margin calls for huge amounts of money, you know, it only has to be one day when you can’t meet it. That almost happened.
If you go back to October of 1987, there was a large wire transfer that didn’t make it to the — for a while — it didn’t make it to the clearing house at the — in Chicago. And that came close to halting the whole system at the time, and we were very close to closing the exchange.
And a lot of things would have unraveled. The money finally showed up. But it’s dangerous to have a system where people are depending on billions of dollars coming in from other people.
Well, we had that on Salomon, on that Sunday in 1991.
If Salomon had gone bankrupt, the next day you would have had people on the other side of 1.2 trillion of notional amount of — something like that — of derivatives, who would have had a contract with a party where they would have been dealing with a bankruptcy court.
You would have had all kinds of security settlements that wouldn’t necessarily have settled. You would have all kinds of confusion.
And believe me, it would have been huge at that time, between what was going on in Japan, what was going on in the U.K., and what was going on in the United States, because the accounts were all intermingled.
As a matter of fact, Salomon was a — was banking — was running a bank in Germany where — which took on large amounts of deposits from individuals, and just loaned it all to Salomon.
So it would have had a receivable from a bankrupt company and owed money to I don’t know how many German depositors. There are all kinds of things that would have come out at that time. And who knows what the effect would be on the system?
You don’t need to put more and more of those kind of linkages and strains on an economic system that already is pretty damn leveraged.
Charlie, got any further thoughts? We love talking about disasters, so don’t stop us. (Laughs)
25. Salomon and Robert Maxwell, “The Bouncing Czech”
CHARLIE MUNGER: It’s simply amazing what goes in these seemingly rational places. Salomon was at least as disciplined, and honorable, and rational as the other leading investment banks.
And yet, toward the end of our pleasant period, Salomon was begging for new investment banking business from [Robert] Maxwell. And his nickname was “The Bouncing Czech.” (Laughter)
Now, and of course it wasn’t very much after that that he committed suicide after massive embezzlements of pension funds, and a huge collapse.
Now, you’d think if a guy’s nickname was “The Bouncing Czech,” you wouldn’t be madly seeking his investment banking business. But all the leading investment banks were.
WARREN BUFFETT: Yeah, I’m fuzzy it on now, but actually the morning, or the day he was discovered to be bobbing around in the ocean, the —
I think at Salomon, we had transferred a bunch of money to somebody over in Germany or Switzerland, and we were supposed to get some more money back that afternoon.
This is basically correct — I may be a little bit off on the details — but the money that got sent, got sent. But the money was to be received, did not get received. And then we went over to England and tried to collect it from his sons, and we got stiff-armed in one way or another.
I mean, we got what we deserved, frankly, in a transaction like that. But to the investment banker involved, his earnings that year was — were going to be affected in a significant way by whether he wrote a ticket or two more with Maxwell. And, you know, in the end, that carried the day.
And it’s very hard to control people when their income depends on bringing in dubious people into the door. They care enormously about it, and you’ve got this big system that doesn’t quite pick up on it.
And Charlie’s mentioned before, you know, one of the underwriting clients that came forth, that Salomon took on, that professed to be doing wonderful things with money, and it turned out to be a huge fraud.
Well, it’s tough to stop. You’ve got dozens and dozens of people running around out there all thinking about how big their bonus is going to be at the end of the year. And, you know, they are not inclined to run morality checks on who they do business with.
CHARLIE MUNGER: That was a wonderful experience. Warren and I, and Lou Simpson are all directors of a company, and we are by far the biggest shareholder. And we all said we should not be doing business with this guy. This is a very dangerous transaction.
And they told us it had been approved by the underwriting committee. And of course that settled matters. And —
WARREN BUFFETT: This guy had a neon sign that sign that said “Crook” on him, as far as we were concerned.
CHARLIE MUNGER: And he was waving it vigorously, yeah. (Buffett laughs)
But it had been through the underwriting committee. They — the transaction closed, but not financially. I mean, they had the underwriting, but they hadn’t had the financial closing.
WARREN BUFFETT: Yeah, they caught him on the way to the bank. (Laughs)
CHARLIE MUNGER: You’re right, they pulled back just from the edge of the precipice, from this big, fraudulent — and of course they got egg all over their faces.
That phrase reminds me of one of the leading lawyers of yore, and he said, “Captain of my soul,” he says, “Or captain of my fate,” he says, “Hell, I don’t even pull an oar.”
I mean, here we are — (laughs) — with all three of us on the board, you know, the biggest shareholder, and we can’t even stop one stupid little underwriting.
WARREN BUFFETT: He did go to jail, though, I think, didn’t he?
CHARLIE MUNGER: Yes.
WARREN BUFFETT: He claimed, incidentally, to be a huge shareholder of Berkshire Hathaway. And had made all this money. And I went to the shareholder’s list, and admittedly he could have it in a street name someplace.
But it was a big quantity, he claimed. Though we — I couldn’t find any record in any place. But he did have some kind of a little from an accounting firm that —
CHARLIE MUNGER: Yeah.
WARREN BUFFETT: — was backing him up. Didn’t back him up all the way, though, it turned out. (Laughs)
26. Hedge funds are a fad with huge fees
WARREN BUFFETT: Number 11, please.
AUDIENCE MEMBER: Good afternoon, I’m Manuel Fernandez, from Mexico City, Mexico. And I want to thank you for your valuable lessons on how to be good partners, you — and for exporting some good ideas and principles to the world for free.
My simple question is, do you think it makes sense for individual investors to invest a part of their capital in hedge funds, or a fund of hedge funds, somewhat like the $600 million investment Berkshire made in Value Capital?
WARREN BUFFETT: Yeah, I would say that people that are now investing in hedge funds, in aggregate, are going to be disappointed.
You don’t get smarter because you’re running something called a hedge fund, or something called private equity, or something, you know, called anything — an LBO fund.
But what you do gain periodically is the ability to merchandise those things. I mean, there are fads in Wall Street, and Wall Street will sell what it can sell, just remember that. You know, that may be as good as what the fellow quoted up in the upper levels there.
And the hedge fund right now is in the midst of a fad. It’s distinguished not by the ability to make more money. It’s distinguished by the extraordinary amount of fees that are collected.
And believe me, if the world on $600 billion of money, is paying 2 percent fees, and a percentage of the profits, and the losers go out of existence, and the winners continue for a while, and take money off the table, it is not going to be a great experience, in aggregate, for investors.
Obviously, there are a few smart, honest people out there running funds, and they can — they will do quite well. But if you buy them across the board, in my view, you’re going to get a bad result.
Charlie?
CHARLIE MUNGER: Yeah, why would you want to invest with a guy whose basic thought process runs something like this, “If a second layer of fees on top of a first layer of substantial fees is good for an investor, then a third layer of fees must be better yet?” (Laughter)
Why would you invest with somebody with a proposition like that?
WARREN BUFFETT: It — just the idea of taking two percent, you know, plus percentages on top of that, that reflects — you know, it may be what the traffic can bear, you know, Collis P. Huntington style, but that reflects an attitude toward people that we tend to regard as partners, investors — I just think it’s a basically unfair type of arrangement.
And I don’t like getting in — in general, I think it’s a mistake to get in with people who propose unfair arrangements.
You know, in effect they’re getting — probably getting four times standard fees to begin with. And then on top of that, they say we want part of the action. And I would guess in many of those cases, that they don’t have all of their own money in the fund themselves. Maybe they have a substantial sum outside.
Charlie and I both run — ran — partnerships in the ’60s, and ‘50s with me, and into the ’70s with him, that would generally be classified as hedge funds. They had the compensation arrangement somewhat similar, although not like they are now. And we did some —
They had some similarities, but I don’t think we had quite the attitude toward the people who were trying to — that were asking to join us — that the present managers have. It’s —
As Charlie said, the fund-to-funds type stuff, I mean, it’s really sort of unbelievable just piling on layer after layer on costs. It doesn’t make the companies that are underlying these stocks they buy any better. I mean, it —
And believe me, people don’t become a genius just because you walk into some office, and it says “hedge funds” on the door. I mean they are — what they may be very good at is marketing. In fact, if they’re good at marketing, they don’t have to be good at anything else.
27. Basic principles and “uncommon sense”
WARREN BUFFETT: Number 12.
AUDIENCE MEMBER: My name’s Arturo Brulenborg (PH). I’m from Washington, D.C. I’ll be graduating from Harvard College in June and beginning a career in value investing, so I sure hope we’re all right in thinking that this century will be just as good as the last for value investors.
You’ve been doing this since you were my age, if not younger. So I’m wondering what habit, or habits have contributed most to your ability to continue learning and improving your investment decisions in a changing business and financial environment?
WARREN BUFFETT: I would say that, at least in my case, I haven’t been continually learning, in terms of the basic principles. You always learn a little more about given techniques, or we learn — you know, I learn more about some industries over time, and therefore, maybe I’ve widened the universe in which I can operate, although more funds narrows it back down, unfortunately.
But I know more about businesses than I knew 20 years ago, or 40 years ago. I haven’t really changed the principles.
The last change — the basic principles are still Ben Graham. They were affected in a significant way by Charlie and Phil Fisher, in terms of looking at the better businesses. But they — but I didn’t leave any of — I didn’t leave Graham behind on that.
And I really haven’t learned any new fundamental principles. But I may have learned a little bit more about how business operates over time.
And there’s really nothing — I mean, you ought to get an investment framework that comes straight from, in my view, from “The Intelligent Investor,” and from Phil Fisher, more from “The Intelligent Investor,” actually.
And then I think you ought to learn everything you can about industries and businesses that — where you think you have the ability to get your mind around them if you work at them. And with that arsenal, you’ll do very well, and if you’ve got the temperament for the business.
Charlie?
CHARLIE MUNGER: Yeah, well, of course I’ve watched Warren all these decades, and he’s learned a hell of a lot, even the last 20 or 30 years. So it’s a game of continuing to learn. And he can denigrate this little frou-frou that enables him to pick the biggest oil company in China, or this or that.
But those basic principles alone, that he knew a long time ago, wouldn’t have given him the ability to make the recent investment decisions as well as he’s made them. It’s a life-long game, and it you don’t keep learning, other people will pass you by.
WARREN BUFFETT: I would say temperament, though, still is the most important, wouldn’t you, Charlie?
CHARLIE MUNGER: Yes, of course.
WARREN BUFFETT: Yeah, yeah.
CHARLIE MUNGER: But temperament alone won’t do it.
WARREN BUFFETT: No, temperament alone won’t do it.
CHARLIE MUNGER: You have to have the temperament, and the right basic idea. And then you have to keep at it with a lot of curiosity for a long, long time.
WARREN BUFFETT: But you don’t have to be blindingly, and have any blinding insights, or have a high IQ to look at a PetroChina for example, and —
CHARLIE MUNGER: No.
WARREN BUFFETT: You know, it, I mean, it’s a — when you get, you know, a company that is doing 2 1/2 million barrels a day, that’s 3 1/2 percent of the — or 3 percent — of the world’s oil production.
You know, and they’re selling based on U.S. prices using WTI — you know, as West Texas Intermediate — as a base price, and where they have a significant part of the marketing and refining in a country, the tax rate’s 30 percent.
They say they’re going to pay out 45 percent to you in dividends. Don’t have unusual amounts of leverage.
If you’re buying something like that at well under half what — or maybe a third — of what comparable oil companies are selling for, that’s not high-level stuff.
I mean, you have to read some — you have to be willing to read the reports. But I enjoy doing that. But you wouldn’t say that requires any high-level insights or anything, Charlie?
CHARLIE MUNGER: Well, when you were buying that block of stock, nobody else to speak of was buying. So —
WARREN BUFFETT: Thank heavens.
CHARLIE MUNGER: The insights can’t have been all that common.
No, I think that takes a certain amount of what an old Omaha friend used to call “uncommon sense.” He used to say, “There is no common sense. When people say common sense, they mean uncommon sense.”
Part of it, I think, is being able to tune out folly as distinguished from recognizing wisdom. And if you just got whole categories of things you just bat away, so your brain isn’t cluttered with them, then you’re better able to pick up a few sensible things to do.
WARREN BUFFETT: Yeah, we don’t consider many stupid things. You know, we get rid of them fast.
And in fact, people get irritated with us, because they’ll call us, and when they’re in the middle of the first sentence, we’ll just tell them “forget it.” You know, and we don’t — we can see it coming.
And, you know, that’s the way, actually, the mind works. There was a great article in The New Yorker magazine 30 years ago or so — little more than that. It was when the Fischer-Spassky chess matches were going on. And it got into this speculation of would the humans be able to take on computers in chess.
And, you know, here were these computers doing hundreds of thousands of calculations a second. And they said, “How can the human mind, when all you’re really looking at is the future, you know, the results from various moves in the future, how can a human mind deal with a computer that’s thinking it at speeds that are unbelievable?”
And of course, they examined the subject some. And a mind, like — well, in fact, all minds, but some much better than others — but a Fischer or Spassky, essentially, was eliminating about 99.99 percent of the possibilities without even thinking about it.
So it wasn’t that they could outthink the computer in terms of speed, but they had this ability in what you might call grouping, or exclusion, where, essentially, they just got right down to the few possibilities out of the zillions of possibilities that really had any chance of success.
And getting rid of the nonsense, I mean, just figuring that, you know, people start calling you and say, “I’ve got this great, wonderful idea.” Don’t spend 10 minutes, you know, once you know in the first sentence that it isn’t a great, wonderful idea.
Don’t be polite, go through the whole process. And Charlie and I pretty good at that. We can hang up very fast, right? (Laughter)
CHARLIE MUNGER: Well, there you have it. All you’ve got to do is go at it in the way that Vasily Smyslov did when he was the world champion, and — of chess — and just do the same thing in investments. (Laughter)
28. Estimating intrinsic value
WARREN BUFFETT: OK, microphone 1. (Laughs)
AUDIENCE MEMBER: Good afternoon, Mr. Buffett, Mr. Munger. My name is Richard Azar. I’m from Trinidad in the West Indies.
You guys have been very generous with your intellect over the years. It’s been a huge help to me in my personal and financial life.
I wondered if it was appropriate for me to describe the methodology in which I’m trying to determine the range of Berkshire’s intrinsic value, and if you can guide me on if my methodology is flawed, or is reasonably accurate.
WARREN BUFFETT: If it doesn’t take too long, we’ll be glad to, although I think I know the answer already. (Laughs)
AUDIENCE MEMBER: OK. We ended 2003 with about 5.422 billion of operating earnings. I estimated our look-through earnings to be approximately 915 million. So in total, that was about 6.337 billion of estimated look-through earnings.
I knew that we spent a billion-two on CAPEX, and our net depreciation on tangible assets was 829 million. So, there was a difference there of 173 million. And we spent more on CAPEX over the appreciation, over the last few years.
But in extrapolating out 20 years, I thought I might be kidding myself to ascertaining the differences between CAPEX and depreciation. And I’m using look-through earnings as a rough proxy for distributable earnings.
And I’ve assumed that Berkshire can grow its look-through earnings at 15 percent per annum, from years one to five, and at 10 percent per annum, from years six to 20. And the business will stop growing after year 20, resulting in a 7 percent coupon from year 21 onwards.
I discounted the cumulative flows in years one to 20 by 7 percent, and I discounted the terminal value by 7 percent. I added the two together, to get what I thought was the intrinsic value of Berkshire’s cash stream.
I knocked off 103 billion of liabilities and minority interests. I divided by 1,537,000 shares, to arrive at what I thought was a conservative calculation of the range of Berkshire’s intrinsic value.
Am I off the mark, or is that the sort of methodology you might use yourself?
WARREN BUFFETT: Well — (Laughter and applause) — well, you’ve done your homework. (Laughter)
The line of thinking is correct, it just depends on what variables you plug in. And we might have different ideas on variables, and neither one of us knows.
But the approach, in general, the approach of trying to figure out distributable cash over a period of time. The business today is worth, the present value at some number — you’re using 7 percent, but the question of what number to use —
But it’s worth the present value of all the cash it can distribute between now and Judgment Day. And if cash can be retained, and it’s at a rate higher — it produces — at a rate higher than your discount rate, obviously, you’ll get some benefit from that retention.
But, you know, I would say that your assumptions about CAPEX, and related to depreciation, I would expect CAPEX to be, on average, a little more than depreciation unless we run into highly inflationary times.
But of course, we have to keep buying businesses, and using the capital in the business that we retain. If we retain those earnings, we have to use that to buy more businesses. And then the question is, what kind of returns can we expect on those?
I don’t quarrel with the approach you’re using, but, you know, everybody has to do their own equation and plug in some numbers.
And I think we might settle for lower numbers on earnings gains than you postulated because we’re very large, and it’s — it gets harder all the time to deploy the kind of funds that keep flowing into Omaha.
Charlie?
CHARLIE MUNGER: Yeah, and you shouldn’t necessarily get overly excited about last year, as Warren said, that was a very unusual year when everything worked together pretty darn well.
WARREN BUFFETT: Except interest rates on —
CHARLIE MUNGER: Yeah, well, but a lot worked together very well.
The interesting thing about Berkshire’s present valuation is how much cash, and cash equivalents it has to do something.
And that is a very interesting question. How well are we going to do with this massive amount of investable cash and cash equivalents?
WARREN BUFFETT: Yeah, we should be out working now. I mean — (laughter) — that is the test.
I mean, we’ve got a bunch of good businesses. We’ve got a lot of money that we’d like to use to buy more good businesses. We may get lucky and deploy that quite rapidly. We may wait a long time.
Cash may pile up faster than we can use it, in which case we’ll have to rethink the whole game.
But our hope is — and so far we feel OK about what’s happened in that — our hope is that we can deploy the money that flows in at — in businesses that come close to being as good as the ones that we’ve bought over the years.
29. Timing of Berkshire earning reports
WARREN BUFFETT: Number 2.
AUDIENCE MEMBER: Hi, Mr. Buffett, Mr. Munger, Whitney Tilson, a shareholder from New York City.
It’s past three o’clock, and we’ve heard almost nothing about how these great businesses are doing right now, or at least in the first quarter.
And I recall at last year’s annual meeting, you took the fairly unusual step, at least from my recollection, of putting up slides and actually giving us a preview of how phenomenally the businesses were doing.
And I can imagine that if you had the wind to your back a year ago, the situations in the first quarter of this year, you must really, really have the wind at your back. And I was wondering if you can share with us what you can?
WARREN BUFFETT: Well, we can’t give you the speed of the wind.
The — we’re going to have the 10-Q out when, Marc? Well, it’s going to be out in a few days.
And if we throw out any numbers now, or make any commentary, we’d have to put that up on the website, and perhaps even try to cover the nuances in my voice. So I think you’ll just have to wait a few days, and they’ll go up, the figures will go up, at that time.
And if there are any surprises, they will be surprises then, and everybody will get them at the same time.
Incidentally, we’re going to have a little more trouble in the next year or two, because the —
We like to publish everything — all the figures — or anything important if we can do it — we like to do that on Friday night after the close, or Saturday morning, so that everybody has an opportunity to look at them, and have a maximum amount of time to digest them before trading begins.
And the SEC is shortening up reporting times so that we’re going to be scrambling just to meet whatever day of the month it is that recording requirements are met. And so we may not —
We won’t have the luxury — although we’ll try to do it when we can — we won’t have the luxury of picking the Saturday before the due date, and targeting that as our release date.
You know, when we had 45 days, or what was it, yeah, 45 days to report, we could pick the Saturday before the 45 days.
If that gets down to 30 days, you know, if the 30th day is on a Tuesday, we’re going to be hard put probably to get it done by that Tuesday. So we’ll obviously put it out after the close, so people have between four o’clock and the next morning to digest it.
But we won’t be able to follow the procedure that we’ve followed to date, which we regard as the best procedure of all, giving people close to two days to digest whatever is in the figures.
But I can’t help you, Whitney, on how the first quarter looks. And Charlie, I don’t think you’ll want to add anything on that, will you? (Laughs)
30. Advice to young people: avoid credit card debt and hang out with people better than you
WARREN BUFFETT: OK, number 3.
AUDIENCE MEMBER: Hello, Mr. Buffett, and Mr. Munger. My name is Justin Fong. I am 14 years old, from California. This is my fourth consecutive meeting attendance.
I read in a book that you prefer talking to young people about life and financial concepts because we still have time to implement them. Can you please share some of the concepts with us? Thank you.
WARREN BUFFETT: I didn’t catch the last part.
CHARLIE MUNGER: I didn’t. It’s something about sharing concepts. You want to repeat it?
AUDIENCE MEMBER: Can you please share the life and financial concepts that you prefer talking to young people about?
CHARLIE MUNGER: Share — he wants to know your life concepts, and financial concepts, that are useful to young people.
WARREN BUFFETT: (Laughs) — well, that’s a fairly broad question. But I think the financial concepts, you know, we’ve obviously spelled out in the reports. Charlie’s probably better on the life concepts than I am.
It is true, that I do believe in spending the time that I spend giving talks, or answering questions, doing it with young people. I do, I’m sure, well over a dozen a year.
And I just think that, obviously, young people are more receptive to change, or to actually at even forming habits that are going to be useful in life.
And I think that people underestimate — until they get older — they underestimate just how important habits are, and how difficult they are to change when you’re 45 or 50, and how important it is that you form the right ones when you’re young.
But Charlie, what do you have to say on that?
CHARLIE MUNGER: Well, all the trite stuff is what works. I mean, you avoid doing the really dumb things, like, racing moving trains to the crossing — (laughter) — experimenting with cocaine — (laughter) — risking getting AIDS or other unfortunate ailments.
There are just a lot of standard things that take people down. And you just give those a wide berth.
And then you want to develop a good character, and good mental habits, and you want to learn from your mistakes, every single one, as you go along. It’s pretty obvious, isn’t it? (Laughter)
WARREN BUFFETT: Yeah, we would say even though we issue lots of credit cards and everything, we’d say, probably, if I had one piece of advice to give to young people, you know, across the board, it would be just to don’t get in debt. It —
The game plays a lot easier if you’re a little bit ahead of the game than if you’re behind the game. And Ben Franklin said that long ago in better terms, which Charlie can recite.
But there’s a real difference. I get letters every day from people that are in all kinds of financial trouble. And often it’s health related, which is tragic. But very often it’s — it relates to debt. I mean, they get behind the game, and they’re never going to catch up.
And often — it may surprise you — but often, I write these people — they’re very decent people, they’ve just made mistakes — and I just tell them the best course is bankruptcy.
I mean, they are not going to catch up. And they should start all over again, and they should never look at a credit card the rest of their life.
And — but it would have been better if they’d gotten that advice a little earlier. But it’s very tempting to spend more than you earn. I mean, I — you know, it’s very understandable. But it’s not a good idea.
CHARLIE MUNGER: And of course you particularly want to avoid evil, or seriously irrational people, particularly if they are attractive members of the opposite sex. That can — (Laughter)
WARREN BUFFETT: Charlie knows more about this —
CHARLIE MUNGER: It can lead to a lot of trouble.
WARREN BUFFETT: The expert. The — yeah, the — you know —
It’s better to hang out with people better than you. I found that very easy to do over the years. (Laughs)
But if you’re picking associates, pick out those whose behavior is somewhat better than yours, and you’ll drift in that direction.
And similarly if you hang out with a bad bunch, you’re very likely to find your own behavior worse over time.
But all — like Charlie says, the trite advice which Ben Franklin was handing out a few hundred years ago, really works.
You know, just — we’ve said it, but look at the people you like to associate with. You know, what qualities do they have that you can have if you want to?
Look at the people that you can’t stand to be around. What qualities do you have that they have? Can you get rid of them? You can do all of that a young age. It gets harder as you go along. It’s not very complicated.
CHARLIE MUNGER: And my final word of advice would be, if this gives you a little temporary unpopularity in your peer group, the hell with them. (Laughter and applause)
WARREN BUFFETT: And as advice a little more applicable to me and Charlie, I was reading about a woman that was 103, and they said, “What do you like about being 103?” And she says, “No peer pressure.” (Laughter)
31. Buffett: Major commodity markets aren’t rigged
WARREN BUFFETT: We’ll go to number 4.
AUDIENCE MEMBER: Good afternoon. My name is Mike McGowan. I’m from Pasadena, California.
Everything you just said seems to apply to precious metals, specifically silver —
WARREN BUFFETT: Applies to what? I’m sorry I missed that.
AUDIENCE MEMBER: Precious metals.
WARREN BUFFETT: Oh, sure.
AUDIENCE MEMBER: Specifically, silver. As I recall, Berkshire Hathaway bought 129 1/2 million ounces of silver. And at the time, you said supply/demand fundamentals were good, you saw inflation kicking back, and lots of other reasons. I’m assuming you still own at least 90 million ounces of that.
The problem would be the pricing mechanism. Apparently the COMEX, or at least certain of the managers of the silver price on the COMEX, are in debt. The New York banks and financial institutions are short 400-plus million ounces. And it doesn’t look as if they really want the price to go anywhere.
So given that Berkshire has all of this silver, do you see the price of silver actually trading in a free market at some point, or would you look at shares instead of the physical metal?
And otherwise, we’re kind of at the point, I guess, where John Maynard Keynes said, “The market can remain irrational a lot longer than we can remain solvent.”
WARREN BUFFETT: The — we have no comment at all to make on our present position in silver, if any, we may — we could own more, we could own the same, we could own less, we could own none. So — and we won’t comment.
We commented one time because the Bank of England asked us to comment. And since it was the only time the Bank of England had ever talked to me, I felt quite flattered. (Laughter) The —
But I would say this. I would disagree very much with your thoughts that the market is in some way rigged, or something of the sort. The — there’s —
I find that most of the people that write — or many of the people that write — on gold and silver tend to have various theories, some of which are conspiratorial, and there’s always, you know, the selling forwards is doing this and that to the market, or that somebody’s short.
You know, the answer is that there’s plenty of silver above ground. Whether there’s more or less than there was a few years ago, in terms of the supply-demand since then, I’m not a hundred percent sure. It’s tough to figure out what goes on in China in a lot of things.
But I — there’s nothing flawed, in my view, about the market for silver, or copper, or gold, or really any commodity that I can think of that trades in real quantity.
Charlie?
CHARLIE MUNGER: Yeah, I think it also should be pointed out that you’re asking for the opinions of people who have not particularly distinguished themselves in this arena. (Laughter)
WARREN BUFFETT: He was pointing at me. (Laughter)
With good reason.
32. Buffett doesn’t see Wells Fargo as a “big player” in derivatives
WARREN BUFFETT: We’ll go to number 5.
AUDIENCE MEMBER: Good afternoon, Travis Keith (PH), from Dallas, Texas.
The OCC’s quarterly report on bank derivatives shows that Wells Fargo has one of the largest derivatives portfolios of any U.S. bank.
In spite of your high-profile criticism of derivatives, Berkshire added to its position in Wells Fargo last year.
What about Wells Fargo’s derivatives portfolio did you find less objectionable, and what disclosure did you examine in considering the risks of Wells Fargo’s derivatives portfolio?
WARREN BUFFETT: I don’t have their report here, but without looking at it, I would be willing to bet that JPMorgan Chase has a derivatives portfolio that’s far, far greater than Wells.
I do not think of Wells, and I may be wrong, I do not think of Wells as being a big player.
Now, all the big banks have various derivative positions. But I do not — I don’t think of Wells as being a big player in the derivative game. And I — you can’t —
There is no perfect measurement of the size of a derivative position. I mean, you hear all these huge numbers thrown around, and they sound great, but they tend to exaggerate things in a huge — in a very dramatic way, in terms of trillions of this or that. But so —
You know, there can be — you could talk about a billion dollar notional amount of one kind of derivative, and it could have less danger in it than a $50 million position of — in some other type.
But I really don’t think you’ll find that Wells, particularly compared to a JPMorgan Chase, or a Citibank, or something of the sort, is a really big derivatives player.
And Charlie and I — at least I — and think Charlie’ll agree — Wells, I think, is an extraordinarily well-managed bank.
I disagree with them violently on expensing of stock options. I mean, Dick Kovacevich, who runs that, and I would have entirely different opinion. He’s written about it in the last couple of annual reports. And much as I — and I really admire the management. I think he’s done a great job — but much as I admire the management, I voted the other — our Berkshire stock — the other way, and for expensing options. And I noticed that 57 percent of the stock at this meeting just the other day voted to expense options.
But even though I disagree with him on that particular accounting point, Wells has a — an absolutely terrific record. Dick is a terrific businessperson.
And I think in terms of taking risk, or handling the risk that he necessarily takes, I think that I would rank him very way up there in terms of bank managers.
Charlie?
CHARLIE MUNGER: I’ve got nothing to add to that.
33. Leverage is the biggest danger to investors
WARREN BUFFETT: OK, we’re going to take one more from number 6.
AUDIENCE MEMBER: Thank you very much, Mr. Munger and Mr. Buffett.
My question regards — well, I’m Michael Stofski (PH) from New York.
My question regards financial institutions and the potential of collapses.
And how is Berkshire protected, and how can the individual investor protect themselves against potential bank failures, stock brokerage failures, and things like that?
WARREN BUFFETT: Well, I think as a depositor with large banks, or as somebody that leaves their securities with large brokerage firms, I really don’t think you to worry very much.
We have a “too big to fail” doctrine operating in this country, relative to what you might call the innocent parties in big financial institution failures. We don’t have it in respect to the equity holders, nor should we have it.
But I would not — I don’t worry about leaving my securities — my personal securities — or for that matter, Berkshire securities — with the large securities firms. I don’t worry about my bank accounts at big banks, so —
CHARLIE MUNGER: But you’re talking cash accounts?
WARREN BUFFETT: Yeah.
CHARLIE MUNGER: Yeah.
WARREN BUFFETT: Yeah, cash accounts.
CHARLIE MUNGER: Not margin.
WARREN BUFFETT: Yeah. And the — but if you, in terms of owning the equities of companies like that, or in terms of the fallout, the big thing that will —
Really, the only way a smart person that’s reasonably disciplined in how they look at investments can get in trouble is through leverage. I mean, if somebody else can pull the plug on you during the worst moment of some kind of general financial disaster, you go broke. And Charlie and I both have friends that have — where that’s happened to them.
But absent leverage, and absent just kind of going crazy in terms of valuation on things, the world won’t hurt you over time in securities.
And, I mean, you won’t be subject to the financial cataclysms that — they don’t need to do you in. If you have any more money during periods like that, you buy.
Berkshire, I think, is in an extraordinarily strong position in respect to any kind of a financial cataclysm. I think we would be definitely the last man standing, and then some.
And while we don’t go around, you know, like undertakers looking for a plague or anything like that, you know, we would probably do very, very well in the end.
And that’s happened a couple of times, actually, in the past, where we’ve had cash, and we’ve had courage when the world was panicking, and it’s — we’ve done reasonably well during that period.
And we’ve never gotten hurt by what was happening in the world around us, at least in the last 30 or 40 years.
Charlie?
CHARLIE MUNGER: Well, I think that’s plainly right.
2004年年会
上午场
1. 欢迎致辞
沃伦·巴菲特:(掌声)谢谢大家。
早上好。你们中有些人可能已经注意到,[会前播放的视频里]用了一个替身演员。(笑)
阿诺德(施瓦辛格)实在应付不了其中一些场面。(笑)
在开始之前,我要特别感谢今天在场的安迪·海沃德,如果可以的话——我不知道能不能在人群中找到他,从这上面看下去有点难。
不过安迪经营着DiC Productions公司,他为我们制作那部动画片,让我们为他鼓掌。(掌声)
安迪制作了一部非常出色的系列片,讲述这个国家建国之初的故事,叫《自由之子》(Liberty's Kids)。过去这两年一直在公共广播电视上播出。这部片子对孩子很棒,对大人同样很棒。我自己就看了不少集。
今年夏天,7月份,它将在沃尔玛上市销售,是一次非常特别的庆祝活动。如果你们中有人想给自己的孩子或孙辈挑点好东西,我想不出还有比这更好的系列片值得让他们看。再次感谢安迪。
也要感谢负责操办这整场活动的凯莉·穆奇莫尔。(掌声)
这场大会是凯莉的杰作。
她和你们在电影里看到的那只狗达德利一起——达德利是伯克希尔·哈撒韦的常客。我们没把它算进[总部的15.8名]员工里,但她和达德利一起,把一切都打理好了。这里会发生什么,我压根都不用操心,等会开会的时候大家可能就能看出来了。(笑)
她负责搭建整个展览安排,实际上整件事都是她负责的。所以,凯莉,我不知道你具体在哪儿,但无论如何,非常感谢你。(掌声)
2. 正式业务会议开始
沃伦·巴菲特:现在我们来进行会议中正式业务的部分。可能会比往常花的时间长一点,但请大家耐心一些。
我想先宣布会议正式开始。我是沃伦·巴菲特,伯克希尔·哈撒韦董事会主席,欢迎大家参加本次会议。
我旁边这位精力过人的伙计是查理·芒格——(笑)——公司副董事长。我们会玩得很开心,也希望你们同样如此。
我们俩合作得很好,因为他耳朵好使,我眼睛好使。我是说,这——(笑)——有时候我们俩连对方的名字都记不住了,但我们在一起总是其乐融融。
现在,任何股东如果希望就预计将由“人类生命国际”(Human Life International)提出的股东提案发言,或者就任何与本次股东大会正式议程相关的其他事项发言,现在请前往1号麦克风区,位于我右手边的121区。
或者去2号区,也就是221区,我想那是在我右边更高的位置。让我看看我说得对不对。对,或者去7区——也就是105区——那是我左边的7号麦克风。或者去205区,那是8号麦克风。
如果你想就本次会议正式议程方面的事项发言——不是之后的问答环节,而是与会议本身议程相关的事情——请现在就去那边,因为在这么大规模的人群里,我没法一个个找人。
等到进行正式业务表决的时候,我们会请任何希望就业务事项发言的人到那些麦克风前来。这会在几分钟之后开始。
在业务会议结束之后,我会回答大家关于伯克希尔各项业务、但不需要在本次会议上采取任何行动的问题。
去年会后我们收到了一些抱怨,说有人问的问题分成六七个部分。至少,这是我给出的理由,说明我们为什么要取消这种做法。
更主要的原因是,等你说到第五部分的时候,查理和我已经不记得第一部分是什么了。(笑)
所以,我们请大家每次只提一个问题。也不要耍小聪明,想把三四个问题揉进一个问题里问出来。这样能让更多人有机会提问。每次只问一个问题,我们会在各个麦克风之间轮流走,尽量多让一些人提问。
现在,我们会一直进行到中午,然后休息吃午饭,大约一点钟回来,继续进行到3点30分。问题方面什么都可以问。我们几乎什么都会回答,除了关于我们目前可能正在买入或卖出什么的问题。
当然,大家可以自由走动,过去买点东西。你们知道的,那边有很多东西在卖。
就像我以前指出过的那样,在查理讲话的时候离场,比在我讲话的时候离场更得体一些,不过你们可以——(笑)——自己判断着来。
现在,我想提醒大家,禁止对本次会议进行任何形式的录音或录像。如果发现有人在录制会议过程,我们将不得不请你离场。所以,如果你看到有人这样做,我们希望你能告知在场的工作人员。
因为我们用到的某些资料是有版权的,比如朱迪法官(Judge Judy)之类的人,允许我们使用那样一段片段。但那不是为了任何商业用途。所以我们确实要求不进行录制。
3. 董事介绍
沃伦·巴菲特:现在,除了我和查理之外,我先介绍一下在场的伯克希尔·哈撒韦董事们。念到名字的时候,我会请各位董事起立,也请大家先不要鼓掌——(笑)——等所有人都介绍完了再说。
我们这儿——我不知道今天有没有加州公务员退休基金(CalPERS)的人在场,不过他们可以随时表达自己的看法。(笑)
从这里看过去不太容易看清,所以请各位在我念到名字的时候站起来,并一直站着,直到最后,我们再看看大家能不能得到掌声。
苏珊·T·巴菲特。霍华德·G·巴菲特。马尔科姆·G·蔡斯。大卫·S·戈特斯曼——桑迪今天有事冲突了。我想是他孙女的成人礼(bat mitzvah),所以他明天会来参加我们周一的董事会议。
夏洛特·古伊曼。唐纳德·R·基奥。托马斯·S·墨菲。罗纳德·L·奥尔森,还有沃尔特·斯科特二世。现在大家可以尽情鼓掌了。(掌声)
4. 给审计师的四个问题
沃伦·巴菲特:今天在场的还有德勤会计师事务所(Deloitte & Touche)的合伙人,也就是我们的审计师。他们可以回答大家关于该事务所对伯克希尔账目进行审计方面的相关问题。
在这方面,我想向大家汇报,在2004年3月2日举行的伯克希尔审计委员会会议上,德勤回答了我建议所有审计委员会都应向独立会计师提出的那四个问题。我们马上会把这些内容展示出来。
关于伯克希尔,这些问题以及审计师的回答将展示在接下来的幻灯片上。
我想提一句,我确实认为这些问题应该向所有审计师提出,至少每年问一次,或许每个季度都该问一次。
我真的认为,如果多年来一直遵循这样一套做法——别都吃光了,查理。(笑)
如果多年来一直遵循这样的做法,美国企业界本可以少很多麻烦。
我是说,很多年来,尤其是在90年代,坦率地说,我认为审计师的警惕性有所减弱。而诀窍,就像我说过的,其实是要让审计师更担心审计委员会,而不是更担心管理层。
而这也很自然,因为审计师实质上是由管理层聘用的,他们经常见到管理层,却很少见到审计委员会,这就很容易让他们更倾向于听管理层的,而不是审计委员会的。
但依我看,如果这些问题被提出——并且答案被记录在案——我认为这会对行为产生非常有益的影响。因为一旦记录在案,就意味着审计师——意味着他们要为此负责。
我在很多家公司的董事会任职过,事后回想,我见过一些本应由审计师提醒我注意、却被放过去的事情。
所以我们准备了这四个问题。我们先放出第一个——我想解释其中一项内容。放出来了吗?好的。
大家可以看一下问题,随着我们逐一进行,这些就是审计师对这些问题给出的答复。
大家会注意到,第一项里有一个内容——顺便说一句,这要感谢一位股东,我想他稍后会发言——是他建议我们在会上实际展示这些内容。我认为这是个好建议。而且我认为,如果更多公司都这么做,会是件好事。所以我要感谢他的这个建议。
这个主要项目,按审计师的定义并不算重大,但却是我们意见分歧、并采用了一种我稍后会进一步解释的处理方法的主要项目——其实这个方法已经变了——它涉及购买人寿保险单,或者为购买人寿保险单的人做再保险,也就是所谓的「生前保单转让」(viatical settlements)。
我们在这方面算是有一项业务。而且未来这项业务很可能会做得更大。
这项业务是这样的:通常是一位老年人持有一份人寿保险单,他们宁愿自己拿到这笔钱,也不愿让继承人日后才拿到。所以他们想提前套现。
大家知道,人寿保险单通常有现金退保价值。而有时候,这个现金退保价值相对于保单的精算价值来说是相当低的。所以有时候这些人就想卖掉保单。
前几天我们遇到一个案例,一位79岁的女士持有一份价值约7500万美元的保单。我从没见过她,但她一定是个很了不起的女人,不过——(笑)
这份保单的现金退保价值是200万美元。很显然,即便是一位健康状况极佳的79岁老人,这个金额对她来说也是不够的。但她仍然希望自己拿到现金,而不是最终去世后把钱留给继承人。
所以我们支付了——其实是我们对别人做的一笔交易进行了再保险,我们只承担了其中50%,但我这里会用100%的数字来说明。
我们做了再保险——我们以1000万美元买下了那份保单。而按照会计准则——GAAP会计准则——规定我们应立即将该保单减记至200万美元的现金退保价值。可显然,我们认为它值1000万美元,否则我们今天也不会花1000万美元买下它。
但随着规则越来越明确,它要求立即减记。我恰好认为这条规则是错的。但去年年底,此类保单累计已有7300万美元,反映的是我们的购买价与现金退保价值之间的差额。
在2004年第一季度,我们在这一领域的活动有所增加——我们做再保险的对象加大了他们的活动力度,所以我们也拿到了我们那50%的份额。这一数字——在第一季度大约会达到3000万美元。
所以,尽管我们认为这不正确,我们还是采用了GAAP会计处理。大家会在伯克希尔的第一季度报告中看到去年7300万美元加上今年第一季度3000万美元的这笔计提。
信不信由你,这笔支出是计入已实现资本利得项下的。所以,某一天我们以X价格买下这些保单,随即又大幅减记,这在我们的账面上就形成了一笔已实现的资本损失。而日后,我们预计会从这些保单中获得相当令人满意的回报。但这就是审计师对第一个问题的答复中所提到的主要项目。
现在我们看第二个问题。大家有时间读一下。
我喜欢提出这个问题的想法。我读过很多份报告,里面的脚注即便我反复读上好几遍,仍然搞不清楚到底发生了什么。而在伯克希尔,我们努力用浅显易懂的英文来写一切内容,并尽量在信件正文中把那些如果只看数字会让人产生误解、或者人们可能看不出来的事情解释清楚。
因为伯克希尔已经变得如此庞大,以至于合并报表里把各种各样的东西都放在一起了,我认为如果分开来看,会更有帮助。
我们每年都会努力,把数字和信息拆分开来,以最有用的方式呈现,同时又不至于写出一部像《世界百科全书》那么长的东西。
第三项非常简单。
第四项涉及一件在20世纪90年代美国企业界变得非常普遍的事情,那就是把数字从一个季度挪到另一个季度,或者从一年挪到另一年。
这种情况我见得多了。这是种欺骗行为。我很喜欢前几天Google那两位创始人说的话,他们的意思大致是:如果数字传到他们手上时是不平滑、不规则的,那么这些数字传到公众手上时也应该是不平滑、不规则的。
如果有什么原因需要解释这些数字为何不平滑,那么管理层就应该解释清楚。但有一件事管理层不该做,那就是开始在季度与季度之间、年份与年份之间玩弄数字游戏。
而这种做法一度非常盛行。我希望这种情况正在得到遏制,我们也会继续——每年在股东大会上向大家提出这些问题,并汇报审计师的答复。
5. 董事选举
巴菲特:福里斯特·克鲁特(Forrest Krutter)先生是伯克希尔的秘书。他将对本次会议过程做书面记录。贝姬·阿米克(Becki Amick)女士已被指定为本次会议的选举监票员。她将对董事选举中投出的票数进行核证。本次会议指定的代理投票持有人是小沃尔特·斯科特和马克·D·汉堡。
秘书是否已准备好关于伯克希尔已发行在外、有权投票并在本次会议上获得代表的股份数量的报告?
福里斯特·克鲁特:是的,我有。正如随本次会议通知一并寄送给所有在册股东的委托书声明所示——该通知已于2004年3月3日,即本次会议的股权登记日,寄发给所有在册股东——当时伯克希尔哈撒韦A类普通股已发行在外1,278,436股,每股就本次会议审议的各项动议享有一票表决权;B类普通股已发行在外7,766,293股,每股就本次会议审议的各项动议享有1/200票表决权。
在这一数目中,截至4月29日星期四晚间收回的委托投票书,共代表1,121,231股A类股份和6,473,904股B类股份出席本次会议。
巴菲特:谢谢。这一数字已构成法定人数,因此我们将直接进行会议。
第一项议程是宣读上次股东大会的会议记录。我请沃尔特·斯科特先生向大会提出一项动议。
沃尔特·斯科特:我提议免除宣读上次股东大会会议记录,并批准该会议记录。
巴菲特:有人附议吗?
声音:附议。
巴菲特:动议已被提出并获得附议。有任何意见或问题吗?
我们将以口头表决方式对该动议进行表决。赞成者请说“赞成”。
众声:赞成。
巴菲特:反对的呢?动议通过。
本次会议的第一项事务是选举董事。如果在场股东希望撤回此前提交的委托书,并亲自就董事选举进行投票,可以这样做。此外,如果在场的股东尚未提交委托书,并希望领取选票以便亲自投票,也可以这样做。
如果您希望这样做,请向过道中的会议工作人员表明身份,他们会为您提供选票。
希望领取选票的人士,请表明身份,以便我们分发选票。现在我请沃尔特·斯科特先生就董事选举向大会提出一项动议。
沃尔特·斯科特:我提议选举沃伦·E·巴菲特、查尔斯·T·芒格、苏珊·T·巴菲特、霍华德·G·巴菲特、马尔科姆·G·蔡斯、大卫·S·戈特斯曼、夏洛特·盖曼、唐纳德·R·基奥、托马斯·S·墨菲、罗纳德·L·奥尔森和沃尔特·斯科特二世为董事。
巴菲特:有附议吗?
已有人提议并附议,选举沃伦·E·巴菲特、查尔斯·T·芒格、苏珊·T·巴菲特、霍华德·G·巴菲特、马尔科姆·G·蔡斯、大卫·S·戈特斯曼、夏洛特·盖曼、唐纳德·R·基奥、托马斯·S·墨菲、罗纳德·L·奥尔森和沃尔特·斯科特二世为董事。
还有其他提名吗?有需要讨论的吗?有人在麦克风前吗——
观众:有。我是保罗·托马西克,来自伊利诺伊州桑顿。
我赞成设置内部董事的想法,我认为这是必要的。不过,我认为我们应该任用最优秀的人选。特别是,我希望你们能考虑伯克希尔各子公司的首席执行官们。
如果把他们的资质与苏珊·巴菲特和霍华德·巴菲特相比,我想你们会发现,这些首席执行官具备更出色的资质,尤其是在商业头脑和敢于顶撞强势首席执行官的能力方面。
我想指出,我们会听到,这些首席执行官中有多少人财务独立,完全可以说一句,“这份工作你留着吧,我不干了。”这就是我保留对董事投票的原因。谢谢。
巴菲特:谢谢。查理,你对此有什么想法吗?
芒格:我认为我们应该进行下一项议程了。(笑声和掌声)
巴菲特:提名现已可以付诸表决。如果有股东是亲自到场投票的,请现在就在董事选举表决票上做标记,并将表决票交给监票人。
也请代理投票人将按其收到的指示投出的董事选举代理票提交给监票人。
阿米克小姐,准备好之后,请作报告。
贝基·阿米克:我的报告已经准备好了。截至上周四晚间收到的代理委托书,代理投票人投出的选票中,每位提名人获得的赞成票不少于1,123,189票。这一数字远超所有已发行A类股和B类股总票数的多数。
特拉华州法律所要求的关于确切票数的认证——包括代理投票人根据本次会议上收到的委托书追加投出的票数,以及本次会议上任何亲自投出的票数——将交给秘书,附入本次会议的会议记录。
巴菲特:谢谢,阿米克小姐。沃伦·E·巴菲特、苏珊·T·巴菲特、霍华德·G·巴菲特、马尔科姆·G·蔡斯、大卫·S·戈特斯曼、夏洛特·盖曼、唐纳德·R·基奥、托马斯·S·墨菲、查尔斯·T·芒格、罗纳德·L·奥尔森和沃尔特·斯科特二世已当选为董事。
6. 关于公布政治捐款的提案
巴菲特:下一项议程是由伯克希尔股东 Human Life International 提出的一项提案,该股东持有一股B类股票。
Human Life International 的提案已在委托书说明书中列明,要求公司每年公布一份详细声明,列明公司及其子公司在各类政治事业上所做的每一笔捐款。
董事会建议股东对该提案投反对票。现在我们请 Human Life International 指定的代表发言,陈述其提案。有人在这里代表他们发言吗?
汤姆·斯特罗巴:是的,巴菲特先生。我叫汤姆·斯特罗巴,我代表 Human Life International。我来这里是要陈述这份关于政治捐款的股东提案。
但在此之前,我想先介绍一点背景。你们中有些人或许记得,两年前曾有一项提案,要求公司终止其慈善捐赠计划。
那份决议称,企业的慈善捐款应当有助于而非损害公司利益,并指出某些捐款——尤其是与堕胎和人口控制相关的捐款——恰恰起到了损害作用。
这项提案被股东们彻底否决,得票率不到3%。奇怪的是,仅仅一年多之后,巴菲特先生凭他的智慧,却终止了这项计划,理由是他的慈善事业对 The Pampered Chef 部门部分员工的生计造成了不利影响。
就在那份决议提出之时,我们才第一次得知,巴菲特先生和芒格先生一直将自己的钱投向他们的私人基金会,而非更为知名的公共慈善机构。
尽管以往的董事长信函都极力称赞符合条件的股东参与捐赠的比例之高,却从未提及,占公司股权31%的巴菲特先生,个人捐出的善款竟占到全部慈善捐赠的近55%。
为什么你们所有B类股东——大概占了在座各位的大多数——都被排除在捐赠之外,而你们在这项提案上的投票权,也被大幅稀释到只有A类股票的1/200,这显然算不上民主。
我想请大家参阅1983年的董事长信函。在解释为何不进行股票拆分时,巴菲特先生提出了一个他称之为“股东优生学”的概念。
巴菲特先生感叹道,要对进入股东这个“俱乐部”的新成员进行筛选,考察其——原文是——“智力水平、情绪稳定性、道德感,或者是否衣着得体”,是不可能的。
拆股并降低入会门槛——B类股东们请注意——“会吸引一批不如现有股东群体的新买家进场”,并“拉低我们目前股东群体的素质”,引述完毕。
总而言之,巴菲特先生向他的私人基金会捐出了近1亿美元,其中很大一部分是其他股东的钱。而这笔钱,几乎全部用于人口控制,试图在西方国家——尤其是欧洲和日本——正面临“婴儿荒”所带来的经济灾难之际,去减少人口数量。
慈善捐款与政治捐款有什么关系呢?正是因为有了那份关于慈善捐款的决议,我们才得到了一些信息披露。同样,也正是因为我即将提出的这份决议,我们才发现,公司向各类政治候选人或政治事业捐出了区区20万美元。
如果说慈善捐款或许太多了,那么政治捐款或许太少了——这不一定是指公司本身,而是指其他股东。如果有政客或事业存在正当的商业利益值得支持,为什么不给股东一个机会,让他们也能出一份力呢?
通过公布这份名单,消息就会传达给我们成千上万的股东,他们或许也愿意用自己的钱做同样的事。公布这份名单成本很低,能带来透明度,能遏制任何个人滥用职权的行为,也能为美国企业界其他公司树立一个榜样。
这也为我们股东俱乐部的所有成员——甚至包括B类股东——提供了一个参与进来、帮助公司也帮助他们自己投资的机会。
说到这里,我想宣读一下这份决议的正式文本,这是规定我必须做的。
“在股东批准本提案后一个月内,管理层应在《布法罗新闻报》上公布一份详细声明,列明公司或其任何子公司在此前一个财政年度内,直接或间接就任何政治竞选、政党、公民投票或公民动议,或试图影响立法所做的每一笔捐款,注明每笔捐款的日期、金额,以及捐款对象的姓名或组织名称。
“在首次披露之后,管理层应在此后向股东提交的每一份报告中列入同类数据。若未发生此类支出,则应在年报中注明这一事实。”
这项提案如获通过,将要求管理层向股东说明,公司有多少资金被用于政治目的,并具体说明管理层希望借此资金支持哪些政客或政治事业。
政治捐款所使用的资金属于全体股东,他们有权知道自己的钱花在了何处。支持这项提案,就是支持全面披露。谢谢。
巴菲特:还有谁愿意就这项提案发言吗?
查理,你有什么看法吗?
芒格:嗯,比起美国大多数公司的做法——由掌权的高管们说了算——(掌声)——我更喜欢我们原来的慈善捐赠计划。不过,这已经是一匹死马了,它已经不在了,也没必要再去鞭打这具尸体了。(笑)
巴菲特:现在,这匹死马要发言了。(笑)
我只想补充一点,因为这一点和许多其他公司的做法略有不同。据我所知,或者说据我记忆所及,我不认为查理和我曾经向任何伯克希尔的员工,或伯克希尔的供应商——无论是员工还是供应商——索要过政治捐款或慈善捐款。
我们从来没有——我们从来没有利用我们的地位,变相地为我们自己的个人事业募集资金,无论是慈善领域还是政治领域。是这样吧,查理?
芒格:是的,不过我们也不该因为没有向别人要慈善捐款而受到太多表扬。(巴菲特笑)
想想看,这种互惠会带来什么后果。
巴菲特:是啊。(笑)
不过这种做法相当普遍。
好了,现在——如果有股东是亲自投票的,请现在就在这项动议上标出你们的选票,并将选票交给监票人。
也请代理投票人将这项提案的选票提交给监票人,按照他们收到的指示进行代理投票。阿米克女士,准备好之后,请汇报结果。
贝姬·阿米克:我已经准备好汇报了。代理投票人根据截至上周四晚收到的委托书进行投票,赞成该动议的有27,287.605票,反对该动议的有936,045.815票。
由于反对该动议的票数超过了全部已发行A类和B类股票所对应票数的多数,该动议未获通过。特拉华州法律要求的确切计票认证将交给秘书,并附入本次会议记录。
巴菲特:谢谢你,阿米克女士。该提案未获通过。
7. 股东提案:「把规则告诉我们」——关于动议规则
巴菲特:在我们休会之前,还有谁有其他事项要提交本次会议吗?如果有——
观众:有。
巴菲特:——请到1号麦克风前,我会请你发言。我想已经有人过去了。
观众:是的。我是保罗·托马西克,来自伊利诺伊州桑顿。
我有一项提案,建议把本次会议正式部分的书面规则放到网上,以便本次会议能够公平、诚信地进行。
你还想再补充点什么吗?
巴菲特:不用了。
芒格:不用了。
巴菲特:你讲得越快越好。不过,请继续吧。(掌声)
观众:好吧,就是这样——
巴菲特:就这样。
观众:——这一项就是这样。
巴菲特:好的。
(转向坐在旁边的人)这算是一项动议吗?
巴菲特:那么,你想不想——你能不能把所有——如果你还有更多动议,能不能都提出来,还是就这一项?
观众:不,当然还有。另外三项动议分别是:把公司章程细则和公司注册证书放到网站上;把股东应如何提出动议写入章程细则;第四项,把股东应如何提名董事写入章程细则。
总而言之,这些动议的要求就是:把规则告诉我们,我们会遵守。就是这样,谢谢。
巴菲特:好的,谢谢你。
其实我觉得你在审计委员会报告方面提出了一个非常好的建议,我们已经采纳了。我并不认为这项动议会有太大的额外作用,不过,如果有股东是亲自投票的,请现在就在这项动议——在这项动议上——标出选票,并将选票交给监票人。
也请代理投票人将这项提案的选票提交给监票人,按照他们收到的指示进行代理投票。
阿米克女士,准备好之后,请汇报结果。
贝姬·阿米克:我已经准备好汇报了。代理投票人投出了1,153,600.52票反对该动议。由于反对该动议的票数超过了全部已发行A类和B类股票所对应票数的多数,该动议未获通过。特拉华州法律要求的确切计票认证将交给秘书,并附入本次会议记录。
巴菲特:谢谢你,阿米克女士。该提案未获通过。
现在我请沃尔特·斯科特先生向本次会议提出一项动议。
沃尔特·斯科特:我提议本次会议休会。
巴菲特:有没有附议?
一个声音:我附议。
巴菲特:休会动议已经提出并获得附议。我们将以口头表决方式进行投票。有没有人要讨论?如果没有,赞成的请说「赞成」。
众声:赞成。
巴菲特:反对的请说「反对」。会议休会。好了,现在我们——(掌声)
8. 回应要求巴菲特退出可口可乐董事会的呼声
巴菲特:现在我们开始问答环节,至少是提问环节。请像我们之前说明的那样,每人只问一个问题。我们将从1号麦克风开始,那是在我右手边,大概是121区。我们会从1号一直轮到12号,一直进行到中午。1号麦克风。
观众:乔纳森·米尔斯(音译),来自英国伦敦。
我想请教一下,对于那些认为您因所谓的利益冲突而应该退出可口可乐董事会的人的观点,您能否评论一下,以及您是否有意这样做。
巴菲特:你说我们应该拿董事会怎么办?
观众:离开董事会。你个人应该离开可口可乐的董事会。
巴菲特:我会说,提出这个建议的人应该去做500个仰卧起坐。(笑)
其实,查理和我——至少我是这样,查理可以自己讲——我们喜欢股东表现得像主人这个想法,而且我们一直鼓励这种想法。我是说,这个国家的股东往往表现得像绵羊,结果在很多情况下被剪了毛。
而大型机构股东往往袖手旁观,眼看着一些本可能因为他们积极介入而得到纠正的事情就那样发生了。所以我们——我们其实很赞赏股东表现得像主人这个想法。
问题在于,他们能不能表现得像有智慧的主人。我认为,在过去一两年里,随着他们某种程度上苏醒过来,他们一直在寻找各种清单,用来判断某家公司的董事是否称职。
但坦白说,清单代替不了思考。董事真正的工作,是找到适合这家公司的CEO,并防止他或她越权行事。如果他们把这件事做好了,其余的问题自然会迎刃而解。
你必须动一番脑筋,才能判断这一点是否真的做到了。你不能只是照着一份小清单勾一勾就把问题解决了。
我记得好像是伯特兰·罗素说过:“大多数人宁死也不愿思考。很多人也确实做到了。”(笑)
而我认为,我们在一些投票中已经看到了一点他所说的那种情况。我觉得,坦白讲,如果伯克希尔·哈撒韦持有2亿股可口可乐股票,价值100亿美元,却因为伯克希尔在FlightSafety卖出几个小时培训课程这点利益,就认定我会做出损害股东利益的事——这简直很荒唐。我们在可口可乐那一边押上了100亿美元,这种想法几乎是荒谬的,得出这种结论的人根本不懂什么叫比例。
我还认为,如果——就拿可口可乐举例——这么想也是绝对愚蠢的。我想可口可乐的董事们甚至都没细看过,但我们大概每年能拿到10万美元左右。
如果我们跑到救济队伍里挑一个没有任何收入的人出来,对他说:“我们想请你当董事”,然后这个人每年能拿到10万美元,而这10万美元就是他的全部收入,我们却说这个人是“独立”的——尽管他100%依赖这份收入——这个人就被认为是独立的。而伯克希尔·哈撒韦,或者说我作为伯克希尔的代表,持有100亿美元的股票,同样每年拿10万美元,却被认为不独立。
所以我鼓励——我鼓励机构股东,以及大股东——表现得像主人一样。但我也鼓励他们真正像主人应该做的那样,用逻辑去思考,来决定自己该支持什么议案、该怎么投票。
查理?(掌声)
芒格:是的,我认为美国企业界确实需要相当程度的改革。但当一个维权人士提出一个愚蠢的建议时——(笑)——比如说——(掌声)——认为沃伦·巴菲特担任可口可乐公司董事会成员是损害可口可乐公司利益的,这种改革的事业不但没被帮助,反而受到了伤害。荒唐的行为无助于这些人所倡导的事业。
巴菲特:这有点像在果园里放一台切片机,你在收集苹果的同时,也捡到了不少石头、树枝和石块。于是你用一台带传送带的切片机,设定成:每当传送带上过来的东西是红色圆形的,它就切下去;但遇到石头之类的东西时不会切下去,以免损坏刀片。
当然,这一切都好好的,直到有一天传送带上来了一个红色气球,然后“砰”的一声爆炸,机器还是严格按照它那点小规则运作,但它切的已经不是苹果了。
我认为——其实——机构投资者才刚刚开始真正思考自己作为主人该如何表现。你会希望,在这种学习的演进过程中——用不了太多年——他们真的会去思考什么才是对公司股东有利的。
9. 应对通货膨胀
巴菲特:我们请2号话筒的朋友提问。
观众:巴菲特先生,芒格先生,早上好。我叫扎奇斯·萨里斯(音译),来自希腊雅典。
目前普遍认为我们正在走向一个通货膨胀的环境。您会给那些需要在这种环境下保住资本和购买力的投资者什么建议?
巴菲特:最好的办法是自己拥有强大的赚钱能力。如果你是城里最好的脑外科医生,甚至是城里最好的律师,那么无论发生什么,无论人们是用贝壳当货币,还是随着时间推移用别的什么当货币,你在收入方面的购买力都会保持不变。
在投资领域,情况就比较棘手了。但查理和我认为,最好的答案是拥有优秀的企业,这些企业能够按照通胀的节奏来定价,而且不需要巨额的资本投入来应对更大的美元销售额。
几年前,我曾在年报里用喜诗糖果作为一个例子,说明什么样的企业能够或多或少地应对通胀的世界,并在无论货币发生什么变化的情况下,维持投资和价值。
不幸的是,大多数企业在通胀期间的实际表现都不会好。它们的账面盈利可能随着时间推移涨了不少,但它们被迫不断把更多的美元投入到企业里,仅仅是为了维持原地不动。
要知道,最糟糕的企业就是那种一直逼着你不断往桌上放更多的钱,却不能给你带来更高盈利的企业。所以你真正想要的是这样一种企业:它的定价能够反映通胀,而它的资本投入却不太受通胀影响。但就实际回报而言,通胀是投资者的敌人。
如你所知,在这个国家以及其他六七个国家,都有所谓的“抗通胀债券”——在美国我们称之为TIPS——它的收益,或者说本金,会随通胀进行调整。对于那些担心通胀升温的人来说,这不是一个坏的投资选择。顺便说一句,我认为我们已经开始在这个国家看到通胀升温的迹象了。
查理?
芒格:是的,在考虑到通胀和税收之后,大多数人从投资中获得的实际回报都会非常微薄。我认为这是这个世界的一条铁律,如果我们当中有人在某个短暂的时期表现得比这更好,那我们应该心存感激。
应对通胀焦虑的一大法宝,就是不要在生活中制造太多愚蠢的需求。换句话说,如果你没有为自己制造出一大堆想要淹没在消费品里的人为需求,那你就拥有了应对人生种种起伏的相当大的防御力。
巴菲特:查理,我们隔壁那个房间正在卖消费品呢。(笑)
在家里这么说没问题,但——(笑)
芒格:在那儿说这话可没什么用。(笑)
巴菲特:我懂那种感觉。(笑)
10. 不愿为分析师专门召开会议
巴菲特:我们请3号话筒的朋友提问。
观众:早上好,两位先生。我叫拉里·科茨,来自北卡罗来纳州达勒姆。
巴菲特先生,去年会议之后,我的老朋友兼生意伙伴乔治·布拉姆利三世给您写了一封信,谈到了几个问题。我参与了那封信的起草,并代表他,感谢您的回复。
巴菲特:谢谢你。
观众:您在回复中提到,那些问题中的许多,适合在这样的场合来讨论。为了纪念他,我想请您专门谈一谈其中一个问题,那就是伯克希尔最终将从目前这批长期持股、自我选择且信息充分的股东手中,向下一代股东转移,以及有没有可能设立一系列面向分析师的会议,来解决机构股东和投资者对伯克希尔相对缺乏关注、持股和了解的问题。谢谢,早上好。
巴菲特:好,谢谢你。我是说,乔治是位了不起的人。一位出色的分析师,也是一位朋友。
我对于跟投资者的某些子群体,比如机构投资者,单独开会这件事,有些顾虑。如果我们要开这样的会,我认为我们会希望它对所有人开放。而你知道,那样的话,就会成为一件相当大的工程了。
但我能理解,你知道,为什么,第一,你会希望见到我们的经理人,听听他们怎么谈论自己的business。我们在年报里努力传达了很多关于这些企业的信息,但是——
查理,你对这个有什么想法吗?
芒格:我觉得这跟我们的性情完全不搭。很多公司会花大量精力去跟一群分析师沟通。伯克希尔的一个优势就在于,我们不那样花时间。
那是一个非常耗时的过程。而且它确实会让一些股东比其他人多占些便宜。我们在这类活动上、以及在撰写年报等方面,都尽量做到更平等一些。
巴菲特:是啊,我们真的很喜欢我们现在这批股东。我是说,我们并不是要去吸引新人加入。但我也明白你的意思,如果现有股东能听鲍勃·肖谈谈肖氏地毯,或者听里奇·桑图利谈谈NetJets,他们会更好地理解伯克希尔。而说实话,听那些人讲话确实很有意思。
但我们向加入我们的经理人承诺的一件事就是,他们不必去应付银行家,不必去应付投资分析师。他们只需要经营自己的业务。他们可以把百分之百的时间都投入其中。人们喜欢这样,而且因此他们的效率也更高。
我是说,我们真的不会给经理人们设置任何障碍,妨碍他们做他们最擅长、也最喜欢做的事情——经营自己的业务。
坦白说,有几位经理人跟我说过,他们现在很开心,因为以前他们处于一种不同的状态。在那种状态下,他们可能会把百分之二十五的时间花在一些自己并不喜欢、也觉得没什么效率的事情上。
所以我们希望把我们业务的信息传达给你们。相信我,当我在写年报、查理在审阅的时候,我们会问自己:“如果我们的位置互换,如果我们是接收信息的一方,我们会想知道些什么?”我们确实努力把一切与估值相关的内容都写进年报里。
现在,如果你的市值有一千三百亿美元,那么,对某个赚钱相对不多的业务有多深刻的洞见,其实并不那么重要。但凡是有分量的——而且说真的,你得把它们放在一起综合来看——我们都想传达给你们。
所以,你知道——我很尊重你的建议。这么做是可行的。
《华盛顿邮报》有一个“股东日”,因为他们的年度股东大会常常变成一场闹剧,很大程度上被那些抱怨这个新闻、那个新闻的人主导了。但“股东日”非常有用,他们会请自己的经理人到场谈业务。
但我确实认为,如果我们在这里花六个小时回答你们关于业务的问题,再加上把年报写得还算马马虎虎过得去,我们应该就能把关键信息传达清楚了。
而且我们真的不是想把信息传达给——我们不是想面对那种想从中窥探下个季度或明年会怎样的听众。
我们真正想找的,是那些愿意与我们同行、把这当作某种终身投资的股东。我要说,像你们这样的分析师群体,肯定也有着和我们一样的目标,也想以那样的方式理解这门生意。
但根据我的经验——我跟成百上千的分析师交谈过——真正在想“我们买了什么可以永远放着不动”的人相对很少。就像我们会买一个农场、一栋公寓楼之类的东西那样。所以我们会考虑这件事,但我不想做任何承诺。
11. 薪酬方案:针对具体业务、简单、慷慨
巴菲特:请看第四条。
观众:早上好,两位先生。我叫马特·索尔,来自北卡罗来纳州达勒姆。
关于薪酬,你曾提到过大意是这样的话:愿意在自己(听不清)上下大注的人,通常自己本身也押了很多注。
中美能源的一份监管备案文件显示,该公司为其高级管理团队设计了一些颇具吸引力的预期薪酬方案,当然,前提是要达到既定的盈利目标。
或许您可以谈谈设计这套薪酬结构时的思考过程,并借此具体例子,提醒大家伯克希尔在薪酬理念上是如何强调按业绩付酬,而不是更流行的那些做法的。
如果这种做法更容易理解和执行、对股东更有利、又依然能吸引到优秀人才,那为什么更多公司不采用这种做法呢?
巴菲特:是的,我们——在伯克希尔工作是可以赚很多钱的。如果你是董事长或副董事长就不行了,但是有机会赚很多钱。不过这要与业绩挂钩。在伯克希尔,没有人会因为平平常常的业绩而赚到大钱。
你提到了中美能源的情况。我们在中美能源有一些非常出色的管理层。至于那份薪酬安排是怎么定出来的——有一天我在想,对那两位是中美能源成功关键人物的高管来说,什么样的方案才算合适。于是我拿起一本黄色便签本,花了大概三分钟,勾勒出一份方案。
然后我去找沃尔特·斯科特——他是我们在这项业务上的合伙人,现在实际上也是薪酬委员会的主席。我说:“沃尔特,我有个想法,你觉得怎么样?”他看了看,说:“我觉得挺好。”
我们跟那两位经理人谈了这件事,实际上,按我们最初提出的方案,超过百分之五十的部分归首席执行官戴夫·索科尔,不到百分之五十的部分归第二号人物格雷格·阿贝尔——他这个名字(Abel,音同“able”,意为“能干”)取得真是恰如其分。
等我们把方案给大卫看的时候,他说:“我们就”——他说,“我觉得这方案挺好,但我们干脆五五分吧。”事情就是这样,没有更多了。
正如你所说的,这跟很多公司的做法截然不同。我是说,大多数公司在制定高管薪酬时,会经历非常繁复的流程。我不觉得查理和我在任何一份方案上花过——顶多五分钟。
我们跟喜诗糖果的查克·哈金斯有一份薪酬安排。那是我们1972年定下来的。到现在还在沿用。
约翰·霍兰德几年前接手果之圈(Fruit of the Loom)。我跟他见了几分钟面,提了个建议,写下来也就一两段话的篇幅。而这就是我们跟约翰之间,将持续他余生的安排。
这并不复杂。你得理解这些业务。伯克希尔不存在一套可以套用到所有业务上的统一公式,那样做很愚蠢。
你不会希望它们变得复杂。我们没有那种长篇累牍、写上好几页的东西。没这个必要。那样只会让我们和经理人之间的关系变得不好。
所以我们所有这些安排都非常、非常简单。
在GEICO,我们只有两个变量,而这两个变量才是真正重要的。所以,从托尼·奈斯利往下,我们让每个人都基于这两个变量参与分成。这是我们接手GEICO时就定下来的,此后一直运行良好,也会继续运行下去。
但我们不会请薪酬顾问。我们没有人力资源部门。我们——在总部,正如你们所看到的,我们没有任何人力资源部门。我们没有法务部门。我们没有公关部门。我们没有投资者关系部门。
我们不设这些部门,因为它们只会让事情变得更复杂,而且每个人都会有一种既得利益,跑去参加各种会议、去找其他顾问,事情就会自己膨胀起来,变得没完没了。
在典型的大公司里,都会有一个薪酬委员会。而且,我以前就指出过,他们通常不会把杜宾犬安排进薪酬委员会。他们——他们找的是那种已经被镇静过的吉娃娃——(笑)
我做过19家公司的董事。他们让我进过一次委员会,我还是主席,结果被投票否决了。你还记得那件事吗,查理?(笑)
芒格:我当然记得。
巴菲特:是啊。那——
芒格:是被两位非常出色的家伙给否决的。
巴菲特:是啊,其实是两位很棒的家伙。而且他们——你知道,这类事情的本质是,如今尤其是有了《萨班斯-奥克斯利法案》之后,各种委员会会议特别多。董事会议被各种流程性事务塞得满满的。
桌子的一边,往往是一些花上一两个小时、被人力资源部门和一些外部顾问端上一大堆材料的人。
而我从没见过哪个人力资源部门的负责人或者顾问走进来说:“你们雇的这个笨蛋,其实只值你们付给他薪水的一半。”这种事根本不会发生。
所以,你知道——这种情形下,双方利益关切的强烈程度很少是对等的。董事们打交道的,往往是我的朋友汤姆·墨菲过去所说的“玩具钱”,而首席执行官打交道的,却是他心里非常在意、非常珍视的东西。
所以你得预料到,这样的局面早晚会被人钻空子。不是早晚,实际上是很快就会发生。
这方面确实正在发生一些变化。但在很大程度上,这不是由首席执行官们主导的,而董事们要在这方面推动很多事情也不容易。
他们会拿到一张纸,上面列着别处的可比数据,然后每个人都觉得自家的首席执行官排在前25%左右。于是就出现了一种棘轮效应,薪酬水涨船高。
现在股票期权正在失宠,于是限制性股票兴起了。但其目的都是要把首席执行官那块饼做得很大。如果我缺钱的话,我大概也会这么干。
查理?
芒格:唉,我宁可把一条毒蛇塞进衬衫前襟,也不愿意雇一个薪酬顾问。(笑声与掌声)
巴菲特:那说说看,查理,你到底喜欢哪种顾问?(笑)
他是不会回答这个的。
12. 我们不按投资“类别”来思考
巴菲特:我们跳到第5个问题吧。(笑)
观众:沃伦、查理,早上好。我叫Mo Spence,来自内布拉斯加州的Waterloo。
多年前,您列出过您认为适合伯克希尔的四五种投资工具,其中我记得包括普通股、长期债券和套利机会。
鉴于您在今年年报中的评论,我想请您按优先顺序重新梳理一下那份清单,并具体谈谈这些工具,包括当前的套利环境。
巴菲特:好的。你提到的这几项——都是备选项,而且比如债券,还可以细分成高等级债券和垃圾债券。
你提到的这些项目都只是备选方案而已。查理和我坐下来,想的是怎样用伯克希尔的钱做最好的事情,这其实是个相当简单的命题。
我们有一些领域,自认为有能力做出判断,也有一些领域,我们自认没有能力判断。所以我们会——我们希望能把范围缩小到我们认为自己能理解的投资上。这样的投资数量还算说得过去,虽然有很多我们理解不了的东西。
我今天说的任何话,明天都可能变。我们并不会孤立地去想那些类别。
就拿2002年夏天到秋天那段时间来说,当时垃圾债券变得非常有吸引力,我们买了很多。但这并不是我们做出了什么“要买垃圾债券”的伟大决策,而是我们开始看到一个个具体的标的在向我们尖叫:“买、买、买。”后来这种情况就结束了。
所以我们不会每天早上到了办公室就想,该按什么类别排优先级。我们保持开放的心态,那天不管看到什么,只要它足够有说服力,跨过了那个门槛,我们就会把钱从短期现金里拿出来投进去。
这可能是套利——不过现在不太可能是套利了,因为要玩到足以对伯克希尔产生实质影响的规模,这个游戏现在很难做。
我是说,要做非常大的交易,这是我们过去成功做过的事。这些年我们在套利上赚了不少钱,有时候还相当稳定。
但我们——查理和我并没有一份清单,说我们每天、每月或每年都要拿出来讨论,按类别排优先级。
我们只是抱着希望——我希望他能想出一个好主意,他也希望我能想出一个好主意。一旦我们有了好主意,我们就会大手笔地行动。
现在这些机会必须够大才行,这也是限制我们可选范围的一个因素。
你要是读过年报就知道,我们在货币上建立了一个相当大的头寸。就我前面提到的那笔交易而言,我们还在买入生前保险权益转让(viatical settlements)。
只要是我们能理解的东西,我们都愿意考虑。查理?
芒格:是的,你其实是在问我们,要在两三个我们目前不怎么感兴趣的领域之间排出一个优先顺序。这不是我们会花很多时间去做的事。
换句话说,我们手上有这么多现金,正是因为我们目前不太喜欢这些领域中的任何一个。花大量时间去琢磨在一堆你明显不会去做的事情之间怎么排序,对我们来说是相当徒劳的。
巴菲特:嗯,我本来以为这里有张幻灯片,结果没有。不过——2002年夏秋之交我们买垃圾债券的时候,我们买的实实在在是证券——而且我们只限于我们能理解的那类垃圾债券,那远不是整个垃圾债券的范围——但我们买的东西,到期收益率实实在在是30%、35%、40%这个水平。
我们买这些债券时,抱的是买普通股那种心态。
有意思的是,不到12个月,其中一些原本收益率是30%或35%的证券,价格涨到收益率只剩6%了。我是说,想想看,这发生在一个并没有陷入萧条之类困境的国家里,这真是相当惊人。
我是说,证券市场里价格会做出令人惊叹的事情。而当它们朝着对我们有利的方向做出让我们觉得惊叹的事时,我们就会出手。
但我们今天并不知道明天要做什么。我们手头——你知道的——有一些事情,可能会做的几件事。很可能明天就会做,但我们并不会为此开什么委员会会议。
还有那种说法,有人会说:“你应该把50%的钱放在债券里,35%放在股票里,15%放在——。”我们从来不这么搞。我是说,我们认为那纯属胡扯。
还有别的想法吗,查理?
显然没有别的想法了。(笑)
13.“预测高增长率是非常危险的”
巴菲特:6号话筒。
观众:先生们,早上好。我叫Tony Ado(音译),来自新泽西。
巴菲特先生,我的问题是关于企业估值和增长的。在您的一封信里,您提到过那个贴现公式:盈利除以贴现率与增长率之差。
但如果增长率大于贴现率,用这个公式的话,我们会得到一个负数。绕过这个问题的一种办法——姑且称之为方法A——是分两个增长阶段,第一阶段高增长,第二阶段低增长。
第二种办法,方法B,是估算公司第三年的盈利是多少,然后乘以平均市盈率,得出第十年的价格。
我不知道您用的是方法A还是方法B,如果都不是,我想请教巴菲特先生,当增长率大于贴现率时,您是如何估算一家公司值多少钱的?
巴菲特:嗯,你点出了一个有趣的数学关系。因为如果你用现值贴现公式,而代入的增长率像你假设的那样高于贴现率,那答案当然就是无穷大。
周围有很多管理层都喜欢认为自己公司的股票值无穷大,但我们——(笑)——还没找到过这样一家公司。
这个确切的问题,大约30年前,一位名叫[David] Durand的人在一篇叫《圣彼得堡悖论》(“The St. Petersburg Paradox”)的论文里探讨过。我们办公室大概还留着一份。我猜,如果你去Google搜索Durand这个名字,再加上St. Petersburg,也许能把那篇文章调出来,不过老文章它们不见得收录得很全。
所以如果你想要的话,我们——如果你能让我们办公室里的人知道一声,我们会找找看,看能不能找到那个。
预测很高的增长率是非常危险的,因为你会陷入这样一个悖论。如果你说一家公司从现在到审判日的增长率将是9%,而你用7%的贴现率,那结果就失控了,你知道,你会算到无穷大去。这就是人们惹上大麻烦的地方。
把极高的增长率预测延伸到很长时间的做法,已经让投资者亏掉了,你知道,非常非常大的一笔笔钱。
没有多少公司——你去看看《财富》500强,回溯50年——他们正在纪念这件事——看看那时候在榜上的公司,有多少真正把增长率长期维持在10%以上。这不是一个容易跨越的门槛。而当你到15%的时候,你知道,你就到了大气层之上,那是非常稀薄的空气了。
所以说——预测高增长率确实存在真正的危险。查理和我很少——几乎从不——去用很高的数字。那样做会让你亏掉很多钱。
你可能会因此错过某个机会,但我还没见过有人靠这么做能持续成功的。而且你确实会遇到你提到的那个悖论。
查理?
芒格:嗯,你说得显然没错,当你算出一个数学结果是无穷大时,就该退一步意识到那不可能发生。当然,人们的做法是假设增长率会下降,最终甚至会停止。这样你就能得到更现实的数字了。除此之外还能怎么办呢?
14. 纽约证券交易所专家制度"运作得相当不错"
巴菲特:好,我们去7号麦克风。我想是在这边。
观众:是的,我叫杰克·奥尼尔(音)。我来自明尼苏达州新布赖顿。谢谢你们给我这个机会来提问,也谢谢有机会向你和查理学习。
我本来有一个两部分的问题,我要把第一部分去掉,那部分是关于我对这个不断膨胀的国债,国家还能撑多久的担忧。
我的第二个问题——那我的问题是,你对纽约证券交易所需要专家制度这件事怎么看?谢谢。
巴菲特:查理,你想接这个问题吗?(笑)
芒格:好啊,谢谢你,沃伦。(笑声)
总的来说,我认为专家制度这些年来运作得相当不错。最近可能出了一些问题,但平均下来,它长期以来运作得都还不错。而且对于有些人整天站在那儿就能赚到相当可观的钱,我也没觉得有多可怕。
巴菲特:查理其实自己开过一家专家公司,你们应该知道这一点。这就是为什么我把这个问题转给他,尽管他刚才还阴阳怪气地说了一句。(笑声)
你和杰克[惠勒]在太平洋海岸证券交易所做通用汽车的专家做了多久?
芒格:大约13年。
巴菲特:是啊——
芒格:是的。
巴菲特:你们现在看到的是一位经验丰富的专家。
15. 巴菲特预测衍生品将带来"大麻烦"
巴菲特:我们去8号。
观众:早上好,两位先生。我是来自亚利桑那州凤凰城的尼尔·斯坦霍夫。
谢谢你关于TIPS(通胀保值债券)的建议。也谢谢你在通讯里——你们的年度信里——提供的关于书籍的信息。我特别喜欢玛姬·马哈尔写的《Bull!》,我想是这本。
我对美国的未来有些担忧,出于好几个不同的原因。政府和个人层面不断累积的债务,股票回购的做法,让前五名高管受益,而且还在持续。衍生品的疯狂,以及市盈率高得离谱、同样疯狂的市场。有什么评论吗?
巴菲特:好,你想让我们评论哪一个?你只能问一个问题。(笑声)
观众:衍生品。
巴菲特:衍生品。
好,查理和我已经就衍生品表达过我们的看法。你知道,我们并不认为在任何一个给定的年份,衍生品导致或大幅加剧某种金融创伤的概率必然很高。但我们认为这种风险是存在的。
而且我觉得很有意思的是,看看像房地美这样的例子,那是一个也许有数百位金融分析师在关注的机构——当然肯定有几十位金融分析师在密切关注。有一个监管机构在监督。它是国会创设的产物,想必还有对其活动感兴趣的委员会。
董事会里有两位在固定收益市场领域你能找到的最聪明、最高水准的人物,马蒂·莱博维茨和亨利·考夫曼,此外还有一批其他非常优秀的董事。
而且,在有审计师在场的情况下,他们还是在相当短的时间内把盈利错报了大约60亿美元。
当然,这不全是衍生品造成的,但其中很大一部分——60亿,你知道,那在任何地方都算是真金白银了——很大一部分是通过各种活动和衍生品工具促成的。
现在你可以去看看房地美2000年,还是2001、2002年,随便哪一年的年报。你可以读那些附注,可以读审计师的证明书。你还可以看看那一批高素质、非常聪明的董事。
你还可以因为这样一个事实而感到安心:华尔街上有几十号人,他们的工作就是只盯着相对少数的几只股票,正在研究这件事,而且他们一直在开电话会议。
结果呢?是60亿。如果他们想的话,可能还能做到120亿。
衍生品可能滋生很多乱子。而且正如我们指出过的,查理和我都亲眼见过这种事发生。
当发生一笔衍生品交易,尤其是一笔复杂的交易时——那些普普通通的标准合约,人们大概不会因此惹上大麻烦——但当你有一笔复杂的衍生品交易,投资银行A的交易员在一边,投资银行B的交易员在另一边,他们各自记录一笔交易——这笔交易在两者之间必然是零和博弈——结果双方那天都在账上记了利润——我从来没见过双方那天都记了亏损的——这就给乱子留下了空间。而且这种规模是极其巨大的,而且还在不断扩大。
我可以告诉你,我认识一些有大量衍生品业务的公司的管理层,他们自己都没能完全弄清楚正在发生什么。
我们自己在通用再保证券公司也没能弄清楚正在发生什么。我们做不到。我们曾努力去弄清楚,但做不到。而那还远远不是周围最庞大或最复杂的衍生品业务。
我们在所罗门公司也有过同样的经历。但不管所罗门当年的数字是多少,放到今天都会是好几倍。1991年有一个星期天,我们当时正在准备——或者说律师们正在为我们准备——所罗门的破产文件。
要是财政部没有改变主意,我们本来会在曼哈顿某个地方找一位法官。他大概正坐在那儿看棒球赛,吃着爆米花。我们会走到他家门口说,“你知道,所罗门出了这么个情况。对方认为有12000亿美元的衍生品合约是没问题的,但其实它们不会有事的,”还有一堆别的事,然后说,“这就交给你了。”
在证券世界里,很多东西的相关性超出了人们的预期。而且世界各地都有人在遵循相似的策略,就像长期资本管理公司出问题时那样。
而这个世界——金融世界——在某种程度上是靠一触即发的敏感神经运转的。人们想抢跑,想比别人早一步行动。
而当你有了海量的交易,而这些交易许多人只是一知半解,你就制造了一个潜在的巨大问题,它可能会由某个外部事件触发,引发大规模的违约。这可能会对金融市场造成极大的破坏。
所以我们认为,衍生品在社会中的使用方式是危险的。顺便说一句,我们自己也用它们。你知道的,我们会要求提供抵押品。我们也靠它们赚过钱。
但我预测,在未来10年的某个时候,你会看到一些非常大的问题,它们要么是由人们在衍生品上的活动造成的,要么会因此而被大大加剧。
查理?
芒格:是的,我认为你刚才说的那种麻烦,部分原因在于人们没有充分考虑后果的后果。
这是一种常见的错误。你开始尝试对冲利率变化,而当你手头的抵押贷款组合里,人们可以提前还清贷款、拥有这种期权时,对冲本身就是件非常复杂的事。
然后,在这种会计惯例下,对冲开始让季度业绩变得忽高忽低,而不是机构分析师们喜欢的那种平稳、规律的样子。于是他们又给了我们一批衍生品,用来平滑回报。好了,这下你就演变成了撒谎。
这件事本身就已经够复杂了。可一旦把撒谎也加进这个过程,那就成了疯帽子的茶会。
然而,即便有那些老练精深、备受尊敬的金融界董事坐镇董事会,这种事还是发生了。这说明,光有老练是救不了你的。得有人拿出常识来说,“我们就是不能这么干。”这事太难把控了。
巴菲特:查理当年在所罗门的审计委员会任职,把开会时间变成了六七个小时。我记得你在某一份合约上就发现了上千万美元的标错价,而那个地方总共有——你知道的——上万份合约。是这样吗?
芒格:我觉得可以公允地说,那简直荒唐透顶,而且会计师们出卖了原则。
巴菲特:嗯哼。(笑)
这事挺有意思。你要是哪天心情有点坏,不妨去某家在衍生品上持有巨额头寸的公司的股东大会上,就一些比较艰深晦涩的交易,好好盘问一下它的CEO。
这些东西会变得非常非常复杂。想弄清楚其后果,会让人晕头转向。
而有一件事你可以肯定:建仓的交易员一定会想把这些头寸标出账面盈利,要么马上标,要么在一两年内标出来,因为他的奖金往往就是按当年的数字来算的;而等到二十年后——因为其中有些合约期限非常长——真正的后果落到公司头上时,他早就走人了。
任何时候,只要你给一群相当聪明的人制造了标错价的激励,你就一定会得到标错的价格,或是承担不当风险的诱惑。
最初,关于衍生品的说法是,它能分散风险。就是说,你知道,可口可乐公司面临外汇风险,或者某家银行面临利率风险。
当时的理论是,你可以用这些衍生品把风险分散到整个体系中去。而且,确实现在还有很多人在这么主张。
我得说,这种做法在很大比例的时间里,或许确实是这样运作的。但真正要命的时候,是当整个体系把风险放大了,并把巨大的信用风险集中压在极少数几家机构身上的时候。
相信我,可口可乐公司在某一年承受外汇或利率风险的能力,要好过某个持有大量头寸的衍生品交易商。
而我实际上认为,因为衍生品,整个体系中的风险,比衍生品支持者们所说的、因为这些活动而分散掉的风险,要多得多。
16. 比尔·盖茨会成为伯克希尔下一任董事长吗?
巴菲特:请9号话筒。
观众:早上好。我是来自伊利诺伊州芝加哥的罗伯特·皮顿(音)。非常感谢您对投资、乃至人生给出的无数真知灼见。
我的问题跟比尔·盖茨有关。您曾公开说过,比尔·盖茨可能是您这辈子见过的最聪明的人。查理,抱歉要让您听到这句话了。
巴菲特:不,我没那么说过——不过你说得也挺接近了。(笑)
观众:算我接近吧。您还提到过,他能干您的工作,但您大概干不了他的工作。
巴菲特:这话完全正确。
观众:好的。既然如此,考虑到他的才能、他的成就、他把优秀人才凝聚在微软内部的能力,您是否会考虑让他以下面两种方式之一,成为伯克希尔未来的董事长呢。
一种是合并——如果合并没有意义,因为那是一家科技公司,您不懂,所以您不想跟微软有任何瓜葛的话。
另一种是他辞去微软董事长的职务,来守护您已经搭建起来的这幅杰作,同时也留住伯克希尔哈撒韦旗下各家公司这些非常有才华的经理人,由一位您因其成就与才能而如此敬重的领导者来带领大家。
巴菲特:是比尔怂恿你问这个的吗?(笑)
观众:不是他。
巴菲特:不,这个我知道。
你知道,这不是个疯狂的建议,但我们有一个更好的答案。
比尔可以把我的工作做得非常好。而我干不了他的工作。但我们在伯克希尔内部至少还有四个人,在很多方面,能把我的工作做得比我更好。也许在一两个方面,他们可能不如我。但他们会是了不起的接班人。
我们现在的处境,是伯克希尔历史上最幸运的时候。如果你回到15年前,我们当时可没有四个这样的人。
而且随着我们不断收购企业,未来更多潜在的领导者随着这些企业一起加入,也并非不可想象。所以我们准备得很充分。
而且我们会——我们将会——除非出现什么非常异乎寻常的情况——我们的接班人会来自伯克希尔内部,是一位已经在这里待了很久的人。
这样做的一个好处——如果换成是比尔来做,这也不见得是个坏处——但一个好处是,我们真的很喜欢伯克希尔的文化。而由一个已经在这种文化里浸淫多年的人来接班,我认为是件好事。
而且,你知道,我们已经看过他们是怎么做事的,也了解他们各自的长处和短处。我们现在的准备可以说非常充分。
而比尔,我想——随着他在微软投入的时间越来越少,盖茨基金会大概会占用他更多的时间——我并不真的认为他在觊觎我这份工作,尽管他也许会对这份工作的薪酬水平流口水。(笑)
查理?
芒格:我没什么要补充的了。
17. 关于提升投资知识的书单
沃伦·巴菲特:好,我们来看第10个问题。
观众:我叫奥利弗·格劳萨(音译),来自奥地利维也纳。
我学过经济学,也读过大约40本关于投资的书,希望能成为像您一样成功的投资者。
巴菲特先生和芒格先生,当你们两位都还年轻、可投资资本还很少的时候,哪些出版物对你们获得少数几个出色的投资想法帮助最大,从而让你们如此成功?平均每周你们花多少小时阅读关于公司的资料?谢谢。
沃伦·巴菲特:嗯,我们年轻的时候——大概查理相比现在,花的时间要多得多——我也花了相当多的时间——去研究公司。
但如果让我们重新来一遍,我们会用几乎相同的方式再做一遍。
我们会去看我们认为自己能理解的、目力所及的一切东西。在这方面,这个世界并没有改变。可能现在做这件事的人多了一些,但现在可以研究的公司也多得多了。
我们会阅读所有能找到的、关于我们认为自己能理解的行业和企业的资料。
我们会寻找那些相对于价值来看,一眼就显得非常便宜的东西。而且我们会有一个巨大的优势,因为我们当时能动用的资本要少得多,这意味着可供选择的潜在投资标的范围会大得多。
但在我看来,如今分析证券和50年前相比,并没有什么不同。
查理?
查理·芒格:是的,我们读了很多书,也想了很多。我不认识哪个聪明人是不大量阅读的。
但另一方面,光靠阅读本身是不够的。你还需要一种气质,一种能够抓住正确想法、并对这些想法采取行动的气质。而我认为,大多数大量阅读的人并不具备这种必要的气质,他们要么抓错了想法,要么干脆被大量的材料搞糊涂了。当然,那样是行不通的。
沃伦·巴菲特:是的,这大概涉及一些东西——菲尔·卡雷特过去常说要有一种“金钱头脑”,我更愿意称之为“商业头脑”。你知道,有些人在智商相同的情况下,更适合其中一种而不是另一种。而气质是至关重要的。
我是说,如果你不能控制自己,不管你带到这个过程中的智力有多高,你都会遭遇灾难。查理和我已经一次又一次地见过这种情形——
这一行并不需要非凡的智力。它需要的是非凡的自律。
这本不该那么难。但当我环顾世界时,有时会发现这似乎相当难做到。我是说,几年前,全世界在投资方面都变得有点疯狂。
你会问自己,“这怎么可能发生?他们难道没有从早先的教训里学到什么吗?”但是,你知道,我们从历史中学到的教训就是,人们不会从历史中吸取教训。你在金融市场上一直都能看到这一点。
顺便说一句,你提到了书。查理,你今年没有推荐什么书吗?
查理·芒格:嗯,有一本我非常喜欢的书,但我买不到,因为它只在英国出版。不过它迟早会传到这里来。书名叫《深邃的简单》(Deep Simplicity),作者是约翰·格里宾。这是一本非常精彩的书。而且,这真是个绝妙的书名:“深邃的简单”。那正是我们所有人都在寻找的东西。
沃伦·巴菲特:我一直在读《万物简史》(A Short History of Nearly Everything)。读到人们在18世纪苦苦琢磨如何计算出地球的重量之类的事情,真是让人印象深刻。
你可能会以为,能想出这些东西的头脑,在金融事务上也会表现得非常出色。但是,你知道,如果你还记得的话,艾萨克·牛顿一生中有相当一部分时间都在试图把铅变成金子。他本来也许能做个不错的股票经纪人。(笑)
但这在财务上并没给他带来多少好处。查理对艾萨克了解得比我多,所以——
查理·芒格:嗯,他损失了一大笔——
沃伦·巴菲特:是的,在那次泡沫里——
查理·芒格:——他净资产中的一大块,损失在南海泡沫事件里。所以他把钱投进了一场彻头彻尾的欺诈狂热之中。而这可是世界上最聪明的人。所以,光有智商是不够的。
18. 对财政部打击避税手段的赞赏
沃伦·巴菲特:请11号话筒。
观众:我叫马丁·维根德,来自马里兰州贝塞斯达。感谢你们主办这个精彩、有教育意义又有趣的周末活动。我们——
沃伦·巴菲特:嗯,谢谢你能来——
观众:——非常感激。
沃伦·巴菲特:——马丁,是的。(掌声)
观众:在今年的年报里,你为伯克希尔的纳税记录进行了辩护,反驳了某些报纸专栏作家以及[美国财政部税收政策助理部长]帕梅拉·奥尔森的批评。
与其他大公司,尤其是保险公司相比,伯克希尔是否缴纳了公平的份额,好让我们能自豪地穿上印有美国国旗的伯克希尔运动服?
沃伦·巴菲特:顺便说一句,帕梅拉·奥尔森今天也在场。我不知道她能不能站起来。但我欠她一个道歉。
她作为一名公职人员做得非常出色,而我在年报里稍微调侃了她一下。但她实际上一直在财政部积极努力,打击避税手段以及一些查理和我都认为不该存在的东西。所以帕梅拉赢得了我的敬佩。就像我说的,如果她在这儿并且能站起来,我们为她鼓掌。(掌声)
一些避税方案——我昨天和她见过面——她告诉了我一些我自己也大概见识过的事情。但有些做法,在某些情况下还是由一些最负盛名的审计事务所出面操办的,你知道,简直令人作呕,而且我认为,这正是为什么中产阶级为了凑齐维持政府运转所需的总资金,往往要多缴不少税的原因。
正如我们在年报中提到的,伯克希尔是财政部的一大纳税贡献者。正如我提到过的,如果这个国家只有540家企业按我们缴纳所得税的比例来缴税,其他所有人就都不用再缴一分钱了,社保也好,其他任何税也好,都不用交。
我们没有——我是说,我们可能持有免税债券。我们持有股息,可以享受股息抵免。但我们收入中的绝大部分比例——包括资本利得在内——我们都是按34%的全额企业税率缴纳的。
所以,去买一条印着国旗的“果实之织”(Fruit of the Loom)内裤吧,你有资格穿它。(笑)
查理?
查理·芒格:我没什么要补充的。但你还是低估了那种渗入我们那些顶尖会计——会计师事务所——的邪恶,当年他们开始以按结果收取或有费用的方式,兜售这些欺诈性的避税手段。
其中一家事务所的人竟然还向我解释说,他们是欺诈性避税手段的“有道德操守的”销售者。(笑)
他说:“别的事务所把这些东西卖给任何人。而我们只卖给我们最重要的20个客户,这样它们更有可能保密。”
巴菲特:是的。当然,律师会写出这样的意见书,这样如果这些手法真被查出来——他们本来希望这些手法太隐晦、太拐弯抹角,根本没人会注意到——律师写的意见书会让他们能够,你知道,等国税局找上门来时,他们可以挥舞那封信说:“哎呀,很抱歉我们犯了个错误,但我们是听取了律师建议才这么做的,所以你们不该认定我们是欺诈,也不该处以罚款什么的。”我是说,他们会——我们可不能把律师排除在外,查理。(笑)
有人到我们的办公室来推销过这类东西。不是我们用的那家审计事务所,我要澄清这一点。但确实有来自顶级审计事务所的人到我们办公室,带着这样的方案,说我们必须签字,把省下税款的一定比例分给他们。然后他们会把这些所谓的专有方法教给我们,你知道,通常会涉及全世界大约20个离岸信托和合伙企业,还有各种各样的花样。
很多——部分设计目的就是让参与的实体数量多到,报表上这里冒出一个数字、那里冒出一个数字,没有哪个税务稽查员能弄清楚整笔交易的全貌。
你知道,这些——那些因此不缴税的人,实际上是增加了在座各位的税负。所以我们——我为帕梅拉在这方面所做的努力鼓掌,而且还需要做更多。
19.“不懂数学,你就会笨手笨脚”
巴菲特:我们来看第12号麦克风,请讲。
观众:早上好。我叫约翰·弗洛伊登贝格(音),来自德国。
芒格先生,您在一次演讲中说过,科学的真相往往只能通过数学揭示,仿佛数学是上帝的语言。您能否详细说说这一点,尤其是为什么数学常常能反映现实?谢谢。
芒格:事情就是这样的。(笑声)
如果——就好像上帝在创造这个世界时,只让精通数学的人才能理解它。
我认为,对于一般的人类活动,你可以应付得相当好。但如果你想理解,比如说科学,没有数学是做不到的。事情就是这样。而在商业上,如果你不懂数学,你就会笨手笨脚。
巴菲特:接着说,我在嚼东西呢。(笑声)我们回去——请继续。
芒格:做生意的好处在于,你不需要懂什么高深的数学。
巴菲特:懂高深数学也许反而是个劣势,查理。
芒格:是的,我认为确实如此。因为你会到处寻找机会去使用这套精妙复杂的工具。而总的来说,这远不如直接用简单的数学效果好。
巴菲特:是的。我母亲当年给我唱复利的歌谣时,其实真的不需要再讲更多了。(笑声)
20. 巴菲特的100亿美元沃尔玛之误
巴菲特:我们回到第1号麦克风。
观众:我叫大卫·法洛(音),来自明尼苏达州明尼阿波利斯。谢谢你们,沃伦和查理。
几分钟前你提到了从历史中学习的重要性。过去这些年里,有哪些你没有做成的投资,是你现在后悔当初没有出手的?你从中学到了什么?
巴菲特:好吧,我们犯的错误——有些错误还犯得挺大——大致有两类。一类是我们根本没有投资某样我们理解、而且便宜的东西,也许是因为我们连整份清单都没有认真研究,也许是因为出于这样那样的原因,我们就是——没有采取行动。
第二类是开始买入某样本可以成为一笔巨大投资的东西,却没有把它做到最大。
查理坚信这样一个理念:当有件该做的事出现在你面前时,你不能干坐着无所作为,而应该全力投入。
这也正是我们通常努力去做的。但也有过这样的时候——通常发生在我以X的价格开始买入某样东西,结果它涨到了X加八分之一,或者别的什么让人无法忍受的涨幅——于是我就停手了,或者等着它跌回来。结果在有些情况下,我们因为在某种程度上被最初的价格“锚定”住,本可以在之后多付一点钱、其实根本无关紧要,却因此错失了数十亿美元的利润。
芒格:你有没有比沃尔玛更糟糕的事要坦白?
巴菲特:没有,沃尔玛——这让我们损失了大约——现在算下来有100亿了。(笑声)
这让我们损失了大约100亿美元。我当初打算以拆股前大约23美元的价格买入1亿股沃尔玛股票。查理说,这听起来还不算是有史以来最糟糕的主意——从他嘴里说出来,这可算是极高的赞誉了。(笑声)
然后,你知道,我们买了一点,接着股价就往上走了一点。我当时想,“嗯,也许它会跌回来”,或者——
谁知道我当时是怎么想的?我是说,你知道,也许只有我的精神科医生能告诉我。就是那种畏首畏尾、不愿意多加一点点价钱的心理——如今的代价大约是100亿美元。
类似的例子还有其他一些。而且很不幸,将来大概还会有更多这样的例子。
但那——那——另一方面,这并不会困扰我们。我是说,你知道,稍微谈谈这个也许有些启发意义,我很乐意回答这个问题。
但归根结底,我们在伯克希尔还会犯很多错误。我们过去犯过,将来还会犯。
你知道,如果打高尔夫每一杆都是一杆进洞,那这项运动很快就会失去乐趣。所以你偶尔得把球打进树林里,才能让比赛更有意思一点。
我们会尽量不要太频繁地犯这种错误。但这些将会是我们所犯错误的类型。我们大概不会再犯那种——虽然我们确实犯过一次,就是德克斯特鞋业那次——但我们大概不会再犯那种耗费我们巨额资金的错误了。我想你会发现,未来的错误更多是不作为造成的,而不是作为造成的。
查理,你还想补充点什么吗?
芒格:是的。至少我们一直在不断反思过去错失良机的那些时刻。由于这些机会并不会体现在财务报表上,人们本来拥有却没有把握住的机会,大多数人根本懒得去多想。至少这一点,是我们不会犯的错误。我们会像刚才那样,直面自己错失良机的错误,反复提醒自己。
21. 很难找到一位诚实可靠的股票顾问
巴菲特:好,第2号麦克风。
观众:沃伦、查理,我叫彼得·布罗奇,来自马萨诸塞州贝弗利市。我想感谢你们两位,是你们帮助我成为一个更好的生意人、更好的投资者。也许更重要的是,你们以身作则,为我树立了道德罗盘上一个真正的北方,指引我前行的方向。
虽然这种教育非常精彩,但我发现,经营一份成功的生意、又要照顾一个大家庭,实在没有多少时间让我去践行那种我已经如此习惯、作为这个“教派”一员所养成的研究态度。
请设想一下,假如你年轻30岁,而且手中——
巴菲特:我喜欢这家伙。
观众:——投资打孔卡上只剩下几个孔了。如果你处在我的境地,假设你想把持有的资产分散到伯克希尔·哈撒韦以外,在当前这种环境下,你会如何挑选投资经理?或者,就像查理刚才在谈到基金会时所说的那样,你会不会去寻找另外两家可以通过普通股投资的伟大公司?
巴菲特:查理,你要不要先说两句?
芒格:嗯,当然你会去寻找,这本来就是人生乐趣的一部分。不过我要说,最重要的教训是:你一辈子也未必能找到很多这样的机会。而当你找到一个你确实经过深思熟虑、并且真正有信心的机会时,看在老天的份上,千万别小气吝啬地下注。
认为技艺高超、非常聪明的人应该持有高度分散化的投资组合,这种想法简直是疯了。这是一种非常传统的疯狂想法。而且各商学院都在教这个。但他们错了。(掌声)
沃伦·巴菲特:寻找其他顾问的问题很棘手。我是说,当我在19——1969年底——结束我的合伙企业时,我有一大堆合伙人一直信赖我,我要把一大笔钱寄还给他们,你知道,我觉得至少有义务为他们推荐一些替代方案。
我推荐了两位我知道特别优秀、特别诚实的人。我们不久前把其中一位请进了董事会,今天又重申了这项任命——桑迪·戈特斯曼(Sandy Gottesman)。另一位是比尔·鲁安(Bill Ruane)。
那时候,我在投资界已经摸爬滚打很久了,这两位是我认识的,但他们大体上算是我的同代人。多年来我一直了解他们,也观察了他们很长时间。
所以我不仅知道他们的业绩,还知道他们是怎样取得这些业绩的,这一点极其重要。现在这一代基金经理我不了解。但事实是,以我认识的人数之多,在我最活跃的那段时期,我也只能想出这两个人,这说明找到合格的基金经理有多难。
我几乎可以向你们保证的一件事是,那些四处招揽机构投资者的推销型人物,极不可能经得起长期能力的考验,有时甚至经不起诚信的考验。
发掘一个好的投资者不是件容易的事。我认为这可能取决于你能投入多少时间——你提到有孩子、要经营事业,能花在这上面的时间有限。但偶尔——如果你对投资世界保持关注,对局势有一定的基础认知,你就能看出一些东西,就像我们几年前在垃圾债券上做的那样,或者像多年前股票便宜的时候我们在各种事情上做的那样。
你偶尔会看到一些值得你重仓押上的机会。而且,就像查理说的,你真正需要做的就是这个。我是说,这个屋子里有些人许多年前就重仓买入了伯克希尔。事实是,他们根本不需要分散化,你知道的。我重仓买了,查理也是。你偶尔会看到机会,但不会每天、每周都能看到。
如果你以为每周都能看到一个机会,你会亏很多钱,因为会有人跑来告诉你他们找到了机会,也许不会像我们电影里那个家伙那么明目张胆——(笑)——但本质上是一路货色。
查理?
查理·芒格:最近的事表明,挑选基金经理这件事比我以前想的还要难。相当一部分管理着全国共同基金的机构投资经理,居然接受了背叛自己股东以换取贿赂的提议。
这就好比有个人跑来跟你说,“我有个绝妙的提议。不如我把你母亲杀了,我们平分保险金?”荒唐到这个地步。可偏偏有相当数量的人说,“嗯,我倒想要点保险金。”于是就照办了。
沃伦·巴菲特:而且他们本来就已经很富有了。
查理·芒格:是的。他们中很多人因为做出这个疯狂的决定而毁掉了自己。而我想,他们中许多人大概还觉得这样的下场不公平。
沃伦·巴菲特:而——
查理·芒格:我是说他们遭受的那种垮台。
沃伦·巴菲特:而这件事有意思的地方在于,这可是一个庞大的行业——那些没有这么干的人,本来非常希望这个行业的声誉不要被玷污。而且他们中不少人一定知道发生了什么。
我是说,这——我很难想象,大多数大型共同基金公司里的人,即便是那些没有从事上述行为的基金管理公司,会完全不知情。我是说,如果你身处那样一个行业,你迟早会听到风声的。
而投资公司协会(Investment Company Institute)却忙着自吹自擂,一场会议接一场会议地开,跟立法者打得火热。
直到一名举报人找到了[纽约州总检察长]艾略特·斯皮策(Eliot Spitzer),他才以极其有限的人手非常强势地行动起来,之前一直没人做任何事。
他挖出了内幕,并把它登上了各大报纸头版。可整个行业,那成百上千原本大多知情的人——这事持续了很长时间——却从未有人吭一声。这,你知道,多少让人有点纳闷。
22. 资产配置模型是“纯粹的胡说八道”
沃伦·巴菲特:3号?
观众:您好,我是来自洛杉矶的鲍勃·克莱因(Bob Klein,音)。
您在回答之前的问题时提到了资产配置——资本配置——的话题。但我想请您从风险管理的角度再详细谈一谈。华尔街和理财规划公司为他们的资产配置模型收取大笔费用,比如说,60%股票、40%债券之类的。
我知道您在构建投资组合和管理风险时采用的方法更具机会主义色彩,正如您用垃圾债券的例子所展示的那样。
所以我想请您详细讲讲,您是如何把价格和价值作为风险管理和资产配置的工具,而不是先入为主地设定每类资产该配置多少比例。
沃伦·巴菲特:是啊,我们认为把风险降到最低的最好办法就是动脑子。(笑)
那种做法——你说,“我配了60%的股票、40%的债券”,然后又发个大新闻,说现在要调到65/35,就像华尔街那些策略师,或者不管他们叫什么头衔的人做的那样。
我是说,这纯粹是胡说八道。60/40也好,65/30也好——根本没有任何意义。
你应该做的是——你的默认仓位永远是短期工具。一旦你发现有什么聪明的事可做,你就去做。而不应该去追求那种比例目标。
我觉得挺有意思——我昨天正好读到一篇文章,讲的是谷歌那两位小伙子,说他们将来会有多少麻烦,因为他们每人都要拿到几十亿美元。我是说——我都想寄一张慰问卡了。我差点跑去贺曼(Hallmark)商店,因为那篇文章一直在说他们有这个可怕的问题、那个可怕的问题,需要律师,需要理财——他们谁都不需要。
那两位小伙子比来找他们的那些人聪明多了。他们根本没有什么大问题,而且完全有能力自己想清楚。
真正有问题的,是那些想把自己的服务卖给他们的人,他们得想办法说服这两位相信自己确实有问题。
但你看到的很多关于资产配置的说法——不过是一种促销手段。它是要让你觉得,如果你不知道该配60/40还是65/35,你就需要这些人。而在投资这件事上,你根本不需要他们。
大多数告诉你不听他们的、不签他们服务的就会有大麻烦的所谓专业人士,他们擅长的是推销,但——
这就像我那位在牲畜市场工作的姐夫——现在是前姐夫——常说的一句话,说的是人们会把牛之类的牲口送过来。我曾问他,“你怎么让农民雇你,而不是雇旁边那个人,把牛卖给Swift、Armour或Cudahy这些公司呢?我是说,牛就是牛,Armour收购的方式都一样。”
他一脸嫌弃地看着我,说,“沃伦,重要的不是你怎么卖它们,而是你怎么跟他们说。”嗯,华尔街这种事可不少。
查理?
查理·芒格:是啊,人们一直渴望预知未来。你知道,古代国王会雇巫师或占卜者,让他们看羊肠子之类的东西来预测下一场战争该怎么打。所以,一直都有人愿意为那些自称凭借专长能预知未来的人买单。
而这种事至今仍大量存在。这和国王雇人看羊肠子占卜一样疯狂。
人们有经济上的动机去兜售某种灵丹妙药。这种东西可以一遍又一遍地卖出去。
真正有意思的数据是,当你把共同基金行业跑输大盘的部分算进去,大概每年差个两个百分点。而这还低估了实际情况。
再看看那些不断被一帮想赚佣金的经纪人从一只基金忽悠到另一只基金的共同基金投资者——把这个本已低于正常水平的表现,再拉低个三四个百分点,那是因为基金投资被这样反复折腾。
所以普通大众里那个可怜人,找专家咨询得到的结果糟糕透顶。而这些人还去童子军团、社区福利募捐(Community Chest drive)那里活动,在当地都是有头有脸、口碑不错的人物。
我觉得这很恶心。以成为向购买产品的人交付价值的体系的一部分为生,要好得多。但按我的理论,没有人会因此不去开设赌场之类的东西。
如果做某件事能赚钱,那么,在这个国家,我们往往就会去做。
23. 工伤赔偿保险欺诈
沃伦·巴菲特:4号话筒。
观众:早上好,巴菲特先生、芒格先生。我叫史蒂文·韦斯特,在北卡罗来纳州摩根顿做画框制造。
我感觉自己与伯克希尔·哈撒韦格外有渊源,因为我既是内布拉斯加家具城、Star Furniture 和 RC Willey 的供应商,同时也是 Larson Jewel 的客户。
我的问题涉及工伤赔偿保险公司对像我这样的制造商实施的工伤赔偿欺诈,我认为这一丑闻远比本次会议此前提到的丑闻要严重得多。
举个例子,1998年,我想弄清楚为什么我的经验费率会出现异常波动,我收到了一份理赔记录,而且我相信,是我的保险公司误寄给我的一份支票记录。
结果令人震惊。他们向北卡罗来纳州申报的四笔损失合计152,000美元,实际支出却不到6,000美元。其中一笔理赔,他们申报花费了70,072美元,实际只花了86.88美元。
这自然把我的公司推进了高风险资金池。这已经让我损失了数十万美元。
我的问题是,他们是否也在对伯克希尔·哈撒韦旗下的公司耍同样的花招,尤其是像 Dairy Queen 这样劳动密集型的业务。因为这么多年来,我一直没能从这些保险公司那里拿到一份已兑付支票的复印件,哪怕是传票也要不来,他们的行为完全符合刑事欺诈的特征。
那么,我关于伯克希尔·哈撒韦相关问题——或者说旗下公司——的问题是:你的经理人是否留意到这一点,他们是否收到了保险公司声称用于结算工伤赔偿伤害案件所支出的已兑付支票的实际副本?谢谢。
沃伦·巴菲特:是的。我想说,保险的各个方面都存在不少欺诈。
比如在车险方面,我们当然设有反欺诈部门,但我知道你的问题更多是针对保险公司本身,而不是投保人、医生、律师及其他各方之间发生的事。
不过我们发现,我们在防欺诈或识别欺诈上每花一美元,大概能收回十美元以上。
在工伤赔偿这个领域,你知道——我猜我们在工伤赔偿保险上亏的钱,可能比其他任何险种都多。这一点我可能说得不准,但我猜是这样。
不一定是按保费的百分比来算,而是就绝对金额而言。这一直是段很艰难的时期。
所以就我们而言——我们在加州有一家小型工伤赔偿直保业务,叫 Cypress。此外,通用再保险(Gen Re)承接了大量工伤赔偿再保险业务,这块业务可以说是一场血战。费率一直覆盖不了损失。
我想说,在我们所经历的损失中,或者说至少整个行业所经历的损失中,有相当一部分是欺诈造成的,尤其是在直保层面。
但就你与某家保险公司的纠纷而言,我不知道那是哪家公司,不过我想说,大多数——很多从事工伤赔偿业务的公司,尤其是近年来在加州的那些,都希望自己当初没有涉足这个行业。据我所知,他们并没有靠欺诈投保人赚到多少钱。
不过查理,你对此有什么要说的吗?
查理·芒格:嗯,这两种情况可能是有关联的。如果一家公司因为律师、医生和索赔人对它实施欺诈而陷入重重麻烦,自身业务又因恐惧和痛苦而陷入混乱,那么这家公司很可能会开始对自己的投保人耍手段,好把麻烦转嫁到别人身上。我认为这只是人性使然。
但我不认为工伤赔偿中的主要欺诈是保险公司对小企业主实施的。而是索赔人、律师和医生对整个系统实施的欺诈。(掌声)
沃伦·巴菲特:这确实符合我们的经验。
顺带一提,我注意到你来自北卡罗来纳州摩根顿。我们在那里有一家企业,Carolina Shoe,生产工装靴。前段时间我曾在北卡罗来纳大学做过一次演讲。实际上,我想他们至今还留着那次演讲的录音带。
演讲之后——我在演讲中提到我们在摩根顿有这项业务。事后有个学生走过来找我。当时人挺多的,我和他握手,随口寒暄道:“你是哪里人?”他说:“我是摩根顿人。”
我说:“哦,”我说,“你知道 Carolina Shoe 吗?”他想了一下,说:“我不认识她本人,不过我想我认识她的家人。”(笑)
我一直忘不了那个小伙子。
24. 废除公用事业法对 MidAmerican 有利,但并非天上掉馅饼
沃伦·巴菲特:5号。
观众:早上好。我是纽约市的安德鲁·索尔。
我想先说一句,我对你们二位深怀敬佩与喜爱之情。正是出于这份心意,我几个月前养了一只金毛寻回犬幼犬,骄傲地给它取名叫“芒格”。
沃伦·巴菲特:它学会定点大小便了吗?(笑)
观众:查理,你会非常骄傲的。它跟你一模一样。我带它去中央公园,成百上千的女士都会围过来摸它。
查理·芒格:真的吗?
沃伦·巴菲特:这名字取得真好。这名字取得真好。(笑)
观众:这是认真的,不过接下来这个问题也是认真的。
我的问题与《公用事业控股公司法》有关,这显然影响着 MidAmerican 的业务。
你曾说过,如果该法案被废除,你将能够向全国的能源基础设施投入数十亿美元。
尽管去年夏天全国发生了大范围停电,该法案至今仍未被废除。我很好奇,如果《公用事业控股公司法》(PUHCA)不被废除,会对 MidAmerican 产生什么样的影响。
沃伦·巴菲特:是的。《公用事业控股公司法》通过于1935年。它是对上世纪二十年代公用事业领域一些确实相当疯狂的行径的回应,而且这种回应是有道理的。这类行径在山姆·英萨尔(Sam Insull)一案中表现得最为突出,但在联合燃气电力公司(Associated Gas and Electric)以及其他许多公司身上也都发生过。
当时存在公用事业资本结构层层叠加的金字塔式操作。有很多问题,那部法案就是为了应对这些问题而制定的。而在我们看来,这部法案早已过时。而且我认为——我是说,负责执行该法案的证券交易委员会(SEC),我想他们内部也普遍觉得这部法案早已没有存在的必要。
我想,过去也有过几份能源法案曾包含废除该法案的内容。但去年并没有能源法案获得通过。所以我们仍然要在《公用事业控股公司法》的约束下经营。它确实限制了我们能做的事。
不过这倒是个有意思的问题:如果它被废除,是否就必然会打开大量机会之门。因为一旦废除,很可能会有一批其他公司也来和我们竞争,去收购那些在这部法律存在期间,我们难以收购、或者他们自己难以收购的公用事业公司。
所以我不希望你认为,一旦这部法案被废除,伯克希尔·哈撒韦的价值就必然会大幅上升。
但我确实认为它应该——我是说,我认为这是合乎逻辑的。这——在公用事业领域有大量适当的监管,让像伯克希尔·哈撒韦这样的强大公司投入资金——能源行业需要巨额资金——是有好处的。而只要我们能在那个行业里有利地运用资本,我们就愿意去做。这不应该受到该法案的阻碍。
如果非要我打赌,那项法案大概有朝一日会被废除。但看起来,你知道的,不会是在近期。这未必意味着我们会因此变得富裕许多。
查理?
芒格:是的,不过如果我们现在在这个领域有个绝佳的机会,我们会想办法去做。大概会通过MidAmerican来做,对吧?
巴菲特:嗯,我们会想办法去做的。是的。
到目前为止,还没有什么摆在我们面前的机会是我们做不成的。可能需要一个更别扭一点的结构,但我们从来没有——你知道的,从没有出现过这种情况:我们本想做成某件事,等到快做成、或者只差最后一步的时候,我们却说,“唉,因为《公用事业控股公司法》,这事我们做不了。”
当然,如果没有那项法案,或许会有其他机会摆在我们面前。
但如果这项法案被废除,对我们来说也不会是什么意外之财。它可能会让某些非常大的交易操作起来更简单一些。
25. 伯克希尔的房地产业务将继续增长
巴菲特:第7个问题?抱歉,是第6个。我跳过了第6个。第6个问题。
观众:早上好。我叫安迪·刘易斯·查尔斯,来自迈阿密。我想我能代表在座所有人,祝愿两位先生身体持续健康。我本想祝你们财富持续增长,不过我想这方面已经不用我操心了。
巴菲特:我们不介意再多一点。(笑)
两样都要。
观众:说到MidAmerican能源公司,它旗下有一家子公司HomeServices,我认为这是个很好的机会。我很想听听你们对它未来增长潜力的看法,尤其是在面对Cendant Corporation这样的大型整合者时。谢谢。
巴菲特:是的,HomeServices会继续增长。如你所知,HomeServices拥有——我记不清具体数目了,但大概在15、16家左右——控股着一批地方性房地产公司。而这些公司都保留了各自的地方品牌身份。
从这个意义上说,这和整个伯克希尔·哈撒韦的模式有些相似,我们让子公司保持相当高的自主性,管理层的经营方式就好像公司是他们自己拥有的一样。
嗯,HomeServices多少也是这个思路,我们没有统一的全国性品牌,而Cendant则是用几个大品牌来运作的。
上个月,或者说过去六周左右,我们在北卡罗来纳收购了一家公司,Prudential of North Carolina。而在我看来,毫无疑问,我们在未来10年里还会再收购几家、甚至一大批公司。
我们会继续——我们有很出色的管理层。我们喜欢这门生意。我们不时会听到一些机会。
去年,我们参与的交易总额大约是500亿美元。而我认为——这个数字我记得不太清楚了——不过我最好还是别给你一个占全国总量的百分比,反正是很小的一个百分比。交易数量很多,有几十万笔交易。
比如说,我们在南加州的业务规模很大。在明尼苏达也很大。在爱荷华也很大。就在这里的奥马哈和林肯也非常大。但也有很多地方我们完全没有涉足。
我们喜欢在各地收购当地的龙头公司。有时我们也喜欢在同一个社区收购不止一家。
这是门好生意。这是一门周期性很强的生意。眼下情况很好。未来五年里我们会经历几个阶段。我相信我们会经历一段生意很清淡的时期。但我们会一直买下去。生意清淡的时候我们买,生意好的时候我们也买,这取决于机构的价格和我们所收购业务的类型。
我不知道它最终能做到多大规模。它会比现在更大。相对于伯克希尔的总市值而言,它或许算不上——一个巨大的因素。但可以想见,随着我们收购更多的业务,我们也会找到其他事情让它们去做。
我是说,买房子对人们来说是件大事。你知道,他们往往同时也在买家具,也许我们能顺便提出一两个建议。
查理?
芒格:关于这门生意,我没有什么要补充的。
26. 因反堕胎抵制活动,慈善捐赠计划被迫忍痛取消
巴菲特:第7个问题。
观众:早上好。我是吉姆·海斯(音),来自弗吉尼亚州亚历山德里亚。
我不想旧事重提,但我确实很喜欢那个慈善捐赠计划。假设你们把它恢复,然后你本人选择不参与,我们再给你补一笔奖金,数额相当于你原本可以获得的那部分。你会考虑吗?
巴菲特:你说的是恢复股东指定捐赠计划吗?
芒格:是的。
观众:是的。然后你个人选择退出,接着我们可以通过股东投票,授予你一笔期权奖金,或者某种享有税收优惠的奖金。
巴菲特:嗯,我想那样做可能会有点复杂。
另外,捐钱的绝不只是我一个人,查理也不是唯一一个,捐给的机构,主要是支持堕胎选择权的机构——事实上——我不知道还有哪些不是支持选择权的机构——正是这些机构,给Pampered Chef的代理商们带来了伤害。我们有几十个、甚至可能是几百个(股东),在这个议题的两边都在捐钱。
我是说,如果你看某一类捐赠——那么,最大的一类捐赠是捐给教会的。而在这一类里,最大的一部分——我(听不清)敢肯定——是天主教教会。
我们的股东把钱捐给了世界上各式各样的机构,而这正是我们想要的结果。我是说,不管怎样——这是股东自己的钱。
所以,即便让我们两个都退出,仍然会有一些组织,因为部分资金流向了支持选择权的机构而大发雷霆。而他们不会冲我们发泄,因为伤不到我们,于是他们就冲一些完全无辜的人发泄。
查理和我都不喜欢这样一种想法:某个人——你知道,比如某位在爱荷华州迪比克、或者怀俄明州卡斯珀好不容易经营出一份生计的女性——就因为我们做的事情而失去生计。
所以我们很不情愿地放弃了这个做法。我是说,我们——其实,我曾经收到过一封信,是某个组织寄来的,他们一直在监控这件事——说他们不在乎我们是不是捐了1000万美元给反堕胎组织、只捐了1美元给支持选择权的组织,他们照样会抵制我们的员工。
抵制这件事本身不困扰我。我们一直都会遇到一些这样的情况,规模一直都不大。但——因为他们基本上没办法以任何重大的方式伤害到我们。
但他们能对个人造成非常严重的伤害,而我们不会允许伯克希尔周围出现这种事,去伤害一群把自己的一生都奉献给和我们一起工作的人。所以我们很不情愿地放弃了这个计划。
查理?
芒格:嗯,就像我说的,那是件旧事了,我也很怀念它。
27. 巴菲特家族和伯克希尔的经理人将守护公司
沃伦·巴菲特:请提第 8 个问题。
观众:早上好。我是来自德克萨斯州休斯敦的杰伊·莱伯(音)。
巴菲特先生,既然我比您年长,甚至可能和查理一样大,或者比他还大,我觉得我可以问这个问题。我会尽可能委婉地提问。
等到有一天您、我,还有查理都去了天上那个大股市之后,我了解到——或者至少我读到过——您计划把您绝大部分的伯克希尔·哈撒韦股票,连同您占公司投票权的 30%,都捐给您的慈善基金会。
如果这是真的——如果不是,那这个问题就没有意义了——但如果是这样,伯克希尔·哈撒韦的股东有什么保障,能确保公司会继续像现在这样诚实、坦率地经营,比如总部只有大约 15.8 名员工,没有——
沃伦·巴菲特:是啊,那——
观众:——巨额薪酬或其他荒唐的馈赠,去稀释和削弱那时股东的权益。
沃伦·巴菲特:嗯,其实短期内只会剩 14.8 名员工。(笑)
不过这是个好问题——非常好的问题。既然您显然比我年长,我希望我们不会同时离开。这——
我们的遗产规划里有一个小小的变化。如果我先去世,我所有的伯克希尔股票都会归我妻子。如果我们同时去世,那就会全部归基金会。
但所有的股票最终都会归入基金会。事实上,如果我先去世,她可能会在她去世之前就把我的股票放进基金会,但那要由她决定。不过最终,所有的股票都会归入基金会。
正如您提到的,它拥有大约 30% 多一点的投票权,不过根据税法,一旦股票进入基金会,五年之内,其中一部分必须转换——投票权必须降到 20%。这是基金会法规定的要求。
至于未来公司会如何经营,我认为它比我所知道的这个国家里任何一家公司——任何一家大公司——都更有机会维持这种文化,因为它拥有的——它将拥有一批在这种文化中成长起来的人来经营。
之前有人批评说我的妻子和儿子在董事会里任职,但他们是这种文化的守护者。他们不是为了让自己获利而在那里,他们在那里,是要和股东一起获利,同时也要让公司保持以往的经营方式。
一个绝佳的例子当然就是沃尔玛。萨姆·沃尔顿去世时,也留下了数量与我们情况不算太不同的股票,分散在家族成员之间。在我看来,沃尔顿家族做得非常出色,他们不仅选出了合适的继任者来经营公司,而且这些继任者反而强化了沃尔玛的企业文化。这是一个极为成功的安排。
沃尔顿家族的人留在那里,是为了在出现问题时能够做出必要的变动,但他们并不是要去经营这家企业。而这正是我们希望伯克希尔能拥有的模式。我认为我们已经拥有了。
我想——我知道,我不能给你百分之百的保证,但比起我能想到的其他任何一家公司,我更愿意把赌注长期押在继承我的家族的诚信,以及继承我的经理人们在伯克希尔身上保持这种诚信之上。
查理?
查理·芒格:嗯,我本该和你一样,有理由为这个话题担心。而且,我当然已经认识巴菲特家族里那些沃伦离世后会留下来的人,认识了几十年了。不用担心这个。你能有这样的家人,是你的幸运。(笑声与掌声)
沃伦·巴菲特:不过,这是一个我们不希望立刻就有答案的问题。(笑)
28. 利润占 GDP 比例不会因科技而改变
沃伦·巴菲特:请提第 9 个问题。
观众:早上好。我是来自北卡罗来纳州达勒姆的詹姆斯·伊斯特林(音)。
我的问题——先做个陈述,您曾多次写道,从长期来看,企业的平均盈利能力会保持相当稳定,比如美国公司的净资产收益率大约维持在 12% 左右,税后利润占 GDP 的比例则粘滞在 4% 到 6.5% 的区间。
我的问题是,鉴于技术进步已经把存货与销售额之比降到了历史最低水平,鉴于经济增加值(EVA)原则在企业中被广泛采用,您认为这种情况会不会随时间而改变?
沃伦·巴菲特:是的,我不认为你提到的这些因素中的任何一个,会让企业盈利能力偏离历史上一直存在的那个区间。
它显然会有一些上下波动,但我确实不认为 EVA 会对美国企业起到什么作用,让它们在利润中获得更大的 GDP 份额。
至于技术,它降低利润的可能性和提高利润的可能性是一样大的。我的意思是,随着美国这台经济机器运转得越来越好,主要的受益者将会是消费者。
如果你找来你认为全美国最优秀的企业经理人,然后给财富 500 强中的每一家公司都配一个他的克隆体,财富 500 强的整体利润未必会上升,因为资本主义有一种竞争性——你今天获得的改进,你的竞争对手明天就会获得。
这在很大程度上会让消费者受益,而不是让整体盈利能力提高。
我们在自己所在的行业里就看到过这种情况。有——我们做纺织业务做了很长时间,各种各样的新产品——各种各样的新机器——不断出现,每一种都承诺能带来 40% 的内部收益率,并裁掉 43 名员工之类的。
结果,你知道,我们一个接一个地把这些新设备都上了,等我们全部弄完之后,我们并没有赚到钱,因为别人也在做同样的事情。
我把这比作一场游行——你知道,一大群人在看,有人踮起脚尖站着,你知道,十秒钟之后,人群里每个人都踮起了脚尖,他们并没有看得更清楚,反倒腿疼了。嗯,纺织业务就是这样。
资本主义中有大量这种自我抵消的现象。所以我并不真的认为你提到的那些因素,或者我能想到的其他任何因素,会把利润占 GDP 的比例往上推。
确实,如果你把 GDP 看作是国民经济这块大蛋糕,把利润看作是投资者从中分得的部分,剩下的属于每天在外面辛苦工作谋生的人,我不认为这个相对——这个比例——是不合理的。
查理?
查理·芒格:这个我没什么可补充的。
29. 估算公司未来增长并确立安全边际的方法
沃伦·巴菲特:第 10 位。
观众:早上好。我是来自澳大利亚墨尔本的马克·拉比诺夫。
巴菲特先生和芒格先生,我想请问,当你们评估一家企业并推算其内在价值时,你们是如何估计这家企业未来的增长的?又是如何决定要采用多大的安全边际的?谢谢。
沃伦·巴菲特:是未来增长,还有什么来着,查理?
查理·芒格:嗯——我不太能完全理解这个问题。他问的是,我们如何把对未来增长的估计,和我们对安全边际的执着结合起来。这个你肯定能应付。(笑)
沃伦·巴菲特:嗯,这个我当然能应付得和你一样好。(笑)
每次他把问题传给我的时候,你知道,他就是在打临场决策的手势。(笑)
你计算——我觉得你把所有变量都拿出来,用相当保守的方式计算它们。但你不用在每一个层面都加入太多的余量。
等你全部算完之后,再运用安全边际。所以我想说,不要过多地纠结于在每一个变量上,比如折现率、增长率等等做文章。而是要尽可能实事求是地估算这些数字,但如果有误差,就让误差偏保守一侧。然后等你全部算完,再运用安全边际。
本·格雷厄姆有一个非常简单的公式,他专门用在那些最明显的情况上,就是拿营运资本——净营运资本——试着以低于营运资本三分之一的价格买入。总体而言,这个方法对他很管用。但当营运资本以下的股票消失之后,这个方法就渐渐失效了。
但这和我们在保险业务里做的事情是一样的。我是说,如果我们想弄清楚该收多少保费,我们就会说,加州发生6.0级地震的概率,嗯,我们知道,上个世纪,加州大概发生过26次6.0级或以上的地震。
先不管这些地震是不是发生在偏远地区,我们就假设我们在承保一份保单,只要加州发生6.0级或以上的地震就要赔付,不管它是发生在沙漠里没造成任何损失,还是别的什么情况。
好,那我们就会看历史数据,说,“嗯,上个世纪发生过26次。”而且我们大概会假设下个世纪的次数会略高一些,这是我们的一贯做法。但我们不会假设是50次。如果那样假设,我们就不会承保任何业务了。
所以我们会——我们可能会假设稍微高一点。如果是我自己来定价,我大概会说,“嗯,我就假设会有30次,或者32次左右吧。”
然后等我全部算完之后,我会想定一个价——我会想在保费里加上一个溢价,从而建立起安全边际。换句话说,如果我算出32次对应的合理费率是100万美元,我大概会想收取超过100万美元的保费,以此建立那个安全边际。
但我不想在每一个环节都刚好卡到底线——我想在所有层面都保持保守,然后在最后再留出那个可观的安全边际。
我想,就我理解的这个问题而言,这就是我的答案。查理,你有什么要补充的吗?
芒格:是的,我推荐给你的那本《深层的简洁》(Deep Simplicity)里说,你可以从那26次地震里预测出地震规模大致会如何分布。
换句话说,有一个标准的幂律,能告诉你不同规模地震发生的可能性。当然,大地震的概率要比小地震低得多。
所以你把数学算一下,知道适用的幂律,再估计一下可能造成多大损失——这并不是那么难。
巴菲特:如果有人说他们真的想为9.0级或者类似规模的地震投保,事情就变得更难了。你知道,那是三百年一遇,还是一千年一遇?你知道,当你的数据点已经很稀少的时候。
但那不是我们在投资中要考虑的问题。你不会想去研究那些——你不会想去找那些需要你做出极端假设的公司。
而且你也不必这么做,这正是投资美妙的地方。你只需要看那些你觉得自己有能力评估的对象,其余的统统跳过去就行了。
30. 监管对企业的影响没有统一公式
巴菲特:11号麦克风?
观众:下午好。我是北卡罗来纳州达勒姆的James Tarkenton。
当前的例子,包括关于媒体所有权规则的讨论、联邦通信委员会(FCC)对电信行业的监管,以及针对房贷巨头房利美(Fannie Mae)和房地美(Freddie Mac)提出的监管改革方案,都是立法、监管和游说过程如何影响并重塑经济护城河的例子。
我们很想听听你们对这些以及其他一些例子的看法,了解竞争优势是如何被政府所塑造的。
一般来说,你们是如何把监管对各类企业护城河的规模和强度的影响纳入考量的?
巴菲特:嗯,这因企业而异,差别很大。我是说,有些企业我们认为这不是一个很重要的因素,而在另外一些我们所涉足的行业——能源行业、保险行业——监管变化可能会产生巨大的影响。
你知道,我们没有什么放之四海而皆准的固定套路。我们只是尽量对我们所涉足的每一项业务进行理性的思考。比如说,我们1995年收购GEICO的时候,或者说是收购剩下那一半股权的那一年,监管环境是否会发生重大变化,比如把汽车保险国有化——嗯,所有这些因素都会在我们脑子里过一遍,我们会去评估它们。
但这里没有——没有一个统一的公式。你知道,如果我们做的是——如果我们做的是家具零售,那这就不是我们需要担心的事情。在竞争方面,我们要担心的事情多得很,但适用于我们所涉足的每一项业务的变量各不相同,强度也不一样。这就要靠查理和我来思考可能影响这些业务的各种变量,恰如其分地权衡它们,并把这些考量纳入我们的评估之中。
查理?
芒格:我想可以公平地说,在我们早年的时候,我们往往会高估监管带来的困难。我们有很长很长一段时间都不去买电视台的股票,因为这资产感觉挺奇特的——任何人都可以要求每年吊销你的执照,还可以要求某个政府机构来动手。可是——但结果证明,随着这套制度的演变,这种情况几乎从未发生过。
巴菲特:是啊,汤姆·墨菲(Tom Murphy)比我们更早看明白了这一点。(笑)
芒格:是的,我们那时——我们的学习曲线比较慢。墨菲在这方面比我们厉害得多。
31. 该买伯克希尔,还是低成本指数基金?
巴菲特:请12号麦克风。
观众:你们好,先生们。我叫Vivian Pine,来自加州塔尔萨纳(Tarzana)。
我的问题是,对于今天想买股票的新投资者,你们会建议他们买一只低成本的标普指数基金,还是买伯克希尔·哈撒韦的股票,为什么?
巴菲特:嗯,我们从不建议别人买或卖伯克希尔的股票。但我想说,在你面前摆着的各种选择当中,一只非常低成本的指数基金——只要你不是一次性把所有钱都投进去。
我是说,如果你用相当规律的资金投入方式,用10年的时间不断买入一只低成本指数基金,我想你的表现大概会好过和你差不多同时开始投资的90%的人。
查理?
芒格:这一点我完全同意。坐在这里参加这些年度股东大会,其实挺尴尬的,因为我们台下坐着一批最讲信誉、最有能力的股票经纪人,他们为自己的客户和家人做得非常出色。但整个股票经纪这个行业,作为一个整体,几乎可以肯定表现会很差,差到指数基金反而是更好的选择。
32. 杠杆会让你无法把一手好牌打到底
巴菲特:我们再回到1号麦克风。
观众:我是波士顿的John Bailey。
截至上周,我家几乎全都刷上了本杰明摩尔(Benjamin Moore)的漆。(笑)
但说正经的,你花了不少时间谈论那些低概率、却会带来颠覆性影响的事件。我记得有一次讨论说,在任何一年发生核事件的概率,比方说,连续50年都不发生,等到那个时候,从整个时间跨度来看,这事儿看起来相当有可能发生了,因此其期望值就是一个相当大的负数。
还有一些别的事情,有人可能会预料到。比如说,也许消费者债务覆盖率其实是有一个上限的。如果它们不再继续下降了,那——那可能就是一个很大的变化。
如果你去听一下美国地质调查局(United States Geological Survey)的说法,他们现在说,在未来50年的某个时候,石油产量有可能出现下降。
所以,我想请您谈谈,在考虑这些可能出现的颠覆性事件时,您是如何构想这个企业组合的,尤其是考虑到,在这同样长达大约未来50年的时间跨度里,某个时刻,您将无法再亲自调整这个组合了。
巴菲特:是的,我认为可以公平地说,在未来50年的某个时刻,查理和我将无法亲自——(笑)——参与投资组合的调整了。这个——
你说得很对,人们往往会在某类低概率事件近期没有发生时低估它,而在它刚发生过之后又高估它。
这就是人性使然。你知道,诺亚当年也遇到过这种情况。不过40天之后他看起来状态还不错。这个——
你提到的核事件问题,这其实是个可以轻易算出来的数学问题。你不知道的是,你所用的假设是否正确。但它——
举例来说,如果每年发生一次重大核事件的概率是10%,那么在这10%的假设成立的前提下,你能在50年内一直躲过它的概率只有0.5%。
也就是说,每年10%概率的事件,有99.5%的概率会在50年内发生在你身上。如果你能把这个概率降到1%,那么你在未来50年里躲过它的概率就有60%。
这就是为什么应该努力降低事件发生概率的一个很好的论据。
就我们的企业而言,我认为查理和我——我是说,我们会考虑低概率事件。事实上,在保险业务中,我们思考低概率事件的程度,可能比大多数从业多年的保险公司高管还要多。这就是我们的天性,会去思考这类事情。
但我想说,如果谈到那种颠覆性事件,或者说那种概率虽低但后果可能极其严重的重大事件,它们更可能出现在金融领域,而不是自然现象领域。不过两方面我们都会考虑。
但我们确实花了大量时间去思考那些可能以非常巨大、非常出人意料的方式出错的事情。
金融市场——它们在这方面确实有脆弱性,你知道,我们会尽量想清楚,并设法建立起保护自己的方式,甚至设法建立一些能力,让我们认为在这种情况下也许能大赚一笔。
查理?
芒格:是的,垃圾债券那次短暂的崩盘,很多债券的收益率一度跌到35%到40%,那真是件怪事。而后它们又全都反弹回来——短时间内翻两番。那波谷时期简直是彻底的混乱。
而这还算不上你能遇到的最大混乱。当然,同样的事也可能发生在普通股上,而不只是垃圾债券。
所以我认为,如果说到未来50年,我们所有人都必须这样为人处事:即便真的出现某种金融危机,也不至于太糟糕。无论是通胀性的,还是几十年前人们常经历的那种典型的通缩性危机。
巴菲特:最能体现我们——体现你所说的这种担忧的做法,大概就是我们根本不相信高杠杆这一套。我是说,你本可以认为收益率15%的垃圾债券很棒,因为它们最终确实跌到了6%,你会因此赚很多钱。
但如果你在这期间靠借了大笔钱去买这些债券,那你根本撑不到最后那场庆功宴。
所以我们相信,金融市场里几乎什么事都可能发生。而聪明人真正会被打垮的唯一途径,就是杠杆。只要你能拿得住,你就不会有真正的问题。
所以我们对杠杆有一种极大的厌恶,而且我们会预言,华尔街那些聪明人当中,会有相当高的比例,在某个时刻因为使用杠杆而遭受重创。
这是唯一一个会逼着你——唯一一个会让你——或者说能阻止你把手中的牌打完的东西。而我们介入的每一手牌,在我们看来都相当不错。但你必须能够把它打到底。
让我觉得特别有意思的是——就拿垃圾债券那件事来说。2002年的时候,华尔街有成千上万智商极高的人在运作,资金也是现成的,他们都渴望赚钱。
然后你看到市场里发生了这些极不寻常的事,你不禁会问自己:这些人,会不会就是两年后或两年前,以比后来跌到的价格高出一倍、两倍甚至三倍的价格买入这些东西的同一批人?他们都去度假了吗?他们是不是丧失了融资的能力?
不,资金——你知道,华尔街当时资金泛滥,人才也泛滥,可你依然会看到这些绝对不同寻常的剧烈波动。
我是说,这种事不会发生在奥马哈的公寓楼上,也不会发生在麦当劳特许经营权、农场之类的东西上。但在有价证券这个领域,它就是能发生这种令人瞠目结舌的事。
而你最应该做的一件事,至少是保护自己,别让这种疯狂把你彻底击垮。
更进一步,你应该做好准备,在这种情况发生时能加以利用。
现在差不多中午了,我们会回来,大约在一点差一刻的时候,从2号话筒开始。
下午场
1. 判断一家公司是否讲道德的困难之处
(注:录像开始时会议已在进行中。)
观众:读了这篇关于安然的报道之后,我想请教您以下问题。
一名初级员工,怎样才能了解自己所在的大公司,是否秉持长远眼光,是否诚实守信、正直经营?
巴菲特:嗯,这是个很好的问题。我不确定我能给出同样好的答案。这——
你知道,如果你处在较低的层级,你还是能捕捉到一些信号——或者说,往往能捕捉到一些信号——了解公司高层在做什么。但我要说,在这个问题上很容易被蒙蔽。
查理和我往往会看他们在公开场合对待投资者的方式、他们所做的承诺,以及诸如此类的事情。但我认为,对普通人来说这可能很难做到,而且未必能给你一个很好的指引。
我们——我们一直对那些非常看重自家股价的公司心存怀疑。
我是说,当我们看到某家公司总部大堂里贴出股价之类的东西时,那种事会让我们感到不安。但我不太确定,那是不是真的能有多大帮助。
所以我想,你大概只能从同事、各种出版物、领导层的言论中去感受,去体会那种呈现给员工和外界的企业文化,然后,你也许会对此产生怀疑。
但我不认为我对此有一个真正好的答案,你呢,查理?
芒格:没有,如果遇到的是一个像伯尼·埃伯斯(Bernie Ebbers)或肯尼·雷(Kenny Lay)那样漫画式的人物,那当然容易看出来。我想,那种情况下你很容易看出,掌权的几乎是个精神变态者——(笑声)。
但真正会把你骗过去的,是像荷兰皇家壳牌(Royal Dutch)这样的公司。如果当初有人让我去猜——
巴菲特:啊!
芒格:——猜哪些大公司具备稳健的长期文化,具备良好的工程价值观,等等,荷兰皇家壳牌本会在我的名单上名列前茅。
结果它的石油储量数字被人为造假了好多年,公司内部报告里也满是那些对说谎感到疲惫的员工。
“如果这种事能发生在荷兰皇家壳牌,相信我,它在很多别的地方也能发生。”
巴菲特:是的,查理和我用我们平常使用的任何方法,都不会在荷兰皇家壳牌身上发现这个问题。
事实上——就像查理说的,我们可能会把它当作一个几乎无可指摘的例子。可等你真去读那些邮件之类的东西,情况就不一样了。
芒格:但我们并没有吸取教训,因为我仍然会想当然地认为埃克森的数字是公允的。
巴菲特:是的。
我认为——发生在1990年代的,是一种逐渐——后来就不那么逐渐了——高层普遍接受“什么都行”这种感觉的过程。
你知道,我不打算去揣测壳牌高层的动机。
但当时有太多这样的情况:人们看到那些——不幸的是,大多数情况下是男性——他们在俱乐部里见到的、在其他公司会议上见到的、备受尊敬的商界领袖,一个接一个地在以这样那样的方式偷工减料。
而且,你知道,情境道德就会在这种情况下占上风。我认为,人们向更低的普遍道德水准下沉的速度,比向更高的普遍道德水准上升的速度要快。
但在很多情况下,人们确实会朝着他们所感知到的周围人的普遍道德水准移动。而在1990年代末期,公司世界在这方面表现得尤为极端。
2. 国会不应该制定(不道德的)会计准则
巴菲特:这就引出了——我在午休时碰到一位朋友,他参与这类事务。他建议——我很高兴借此机会鼓励大家写信给你们的国会议员和参议员,表达你们对股票期权是否应该费用化的看法,或者说,国会到底有没有资格就什么是恰当的会计原则这一问题进行立法。
大约10年前发生过一件丢人的事:美国参议院基本上威胁要废除会计准则委员会,并在一大批富有的政治献金人的怂恿下,逼迫当时执掌证券交易委员会的亚瑟·莱维特,推翻会计准则委员会关于期权应作为费用处理的决定。
我认为,从很重要的意义上说,这件事加速了1990年代“什么都行”的心态。
当国会宣称让股价上涨比说真话更重要,并且以我记忆中88票对9票的结果通过这项决定时,我认为很多公司高管的道德观就此发生了转变。
你们可能还记得,后来FASB(财务会计准则委员会)退让了,但仍然表示费用化是更可取的方法。而在宣称这是更可取的方法之后,标普500指数成分股中有498家公司采用了不那么可取的方法。
当时所有大型审计公司都认同其大客户的观点,以便报告更高的利润。而现在,四大会计师事务所都说应该把期权计为费用。
嗯,它们现在是对的,但这恰恰说明了那段时期发生了什么:在一个会计原则的问题上,实际上什么都没有改变,而当年的五大——五大会计师事务所——如今已经百分之百转变为四大,而且,如今它们都说期权应该费用化。
所以,如果你打算写信给你们的国会议员或参议员,告诉他,你真的认为FASB在会计问题上比他们懂得更多。我想你会是对的。
如果你想找点乐子,去谷歌上输入两个词。输入“Indiana”这个词,再输入“pi”这个词,就是数学符号π。你这样搜索的话,会看到不少相关报道。
这些报道讲述了1897年,在一位议员的推动下——他是在回应一位选民的诉求——印第安纳州众议院几乎全票通过,谷歌上写的是全票,决定改变π的数值。(笑)
我,你知道,我不是在编故事。这是可以查证的。
看起来当时有一位仁兄自认为发现了周长、直径和面积之间的某种新关系。按他的公式算出来,π的值是3.20。
他提出愿意——用他自己的话说——免版权费地把这个发现献给印第安纳州,用来教育本州的孩子们,这样他们不仅能掌握真理,还能用一个比以往认为的那个冗长小数更简便的数字来计算。
结果,这个提案在印第安纳州议会获得通过。它在众议院过关了。等它送到参议院时,还有几位坚守旧有数值的人设法把它否决了。
但我要说,1993年,美国参议院在某种意义上洗刷了印第安纳州议会的“罪名”——因为在一个他们一无所知的问题上试图改变规则这件事上,参议院做得比印第安纳州议会还过分。
我认为,后来1990年代的一些过度行为之所以会发生,正是因为大家知道:只要出钱够多的选民想要,就有88位参议员愿意宣称地球是平的。
我们——现在先暂停一下,回到我们原来的安排上来。
第3个问题。哦,查理,关于印第安纳州议会你还有什么要说的吗?
芒格:嗯,我——如今国会中那些想要保留过去那种滥用性会计做法的议员,很可能占众议院的多数,他们比那些想把π四舍五入成整数的人还要糟糕得多。
那些人是愚蠢。(笑)
这些人大多不是愚蠢,而是不道德。我是说,他们明知这是错的,却还是要那么做。(掌声)
3.“利益冲突太多”,不适合成立伯克希尔基金管理公司
巴菲特:我们来看第3个问题。
观众:你好,我叫内特·安东尼(音),来自伊利诺伊州欣斯代尔。
首先,我想就之前有人问到的伯克希尔未来的问题,斗胆做出一点回应。
我认为,作为股东,我们有责任独立思考,确保伯克希尔在未来能像迄今为止那样受人尊敬地经营下去。
你们二位今天,也包括过去,都对共同基金应该如何运作发表了很多看法。但据我所知,我们并没有直接从事基金管理业务。
你们怎么看把你们说的这些话付诸行动,让伯克希尔旗下的一家公司来管理那些董事对现有管理层不满意的基金资产?
巴菲特:是的,问题在于,那样会产生太多利益冲突。
你知道,我们在伯克希尔已经管理着如此庞大的自有资金,如果再承担起管理另一群人的资金的责任——我们理应对他们竭尽全力,同时还要在道德上妥善处理这种脚踏两只船的局面——我真不知道该怎么做才好。
我当然不希望成立一家基金管理公司,然后把所有的买入交易按比例分摊给伯克希尔和那家基金管理公司,或者它所管理的那些基金。
我——我们已经想过很多了。我是说,各种各样的方案都有人向我们提出过。
而且很明显,我们大可以把它做成一门大生意,大赚一笔。但等我们真把它卖出去之后,接下来就要面对如何公平管理它的问题。我不知道我们该怎么做。查理,你知道吗?
芒格:不知道,这就是为什么我们不做这件事。不过——(笑)——我得说,这种事似乎并不困扰很多其他人。(笑)
4. 奥马哈新会议中心让更多人得以参加
沃伦·巴菲特:请开4号话筒。
观众:我是诺曼·伦特罗普(Norman Rentrop),来自德国波恩。
两句感谢,一个问题。首先感谢你们二位,让我们这些投资者能够和你们站在平等的条件上参与其中。
没有管理费,没有业绩提成,没有交易费用。(掌声)
我也要感谢奥马哈的人们,建了这么好的一座新会议中心。(掌声)
沃伦·巴菲特:我们也要谢谢他们。
我先打断你一下。要是还局限在去年那样的场地,我们根本没法开这场大会。
去年我们用的是全城最大的场地。而据我所知,今天这里至少有19,500人。这比去年我们能容纳的人数多出好几千。而这——(掌声)——这座场馆确实很给力。
顺便说一句,它叫Qwest中心。如果你在报纸上看到相关报道,他们似乎有个不成文的规矩——也可能是白纸黑字的规矩——不能用这个名字。所以你不会在报纸上看到这个名字,具体原因我完全搞不明白。
但这里就是Qwest中心,他们把它建得非常出色。今天奥马哈这里有19,500人,否则他们可能得跑去堪萨斯城才行。所以,谢谢你替他们说这份感谢,现在,请提你的问题。(掌声)
5.“唯一能出卖你的人只有我”
观众:我想问你对收购公司的展望。你教过我们,当股票价格高、而公司价格低的时候,就该去买公司。
在上世纪六七十年代,我们见证了企业集团(conglomerates)的兴起。接着出现了纯粹的行业专注型公司。现在,我们看到私募股权手握巨额资金。私募股权也在某种程度上参与到收购公司的竞争中来。
所以我的问题是,你怎么看杠杆收购以及收购公司这个行业的未来?
沃伦·巴菲特:没错,你说得完全对,私募股权基金确实是伯克希尔在收购企业方面的一种竞争对手。
我们其实并不追求把企业买便宜,因为你根本不会有那样的机会。我们从来都做不到这一点。
我们偶尔有机会以我们认为公允的价格买到企业。你永远无法像有时候买股票那样,把公司买得那么便宜。我是说,有时候股票的价格相对于内在价值会低得离谱。
企业交易可做不到这一点。原因就在于,股票的价格——就像我们前面谈到的那些垃圾债券一样——是在拍卖市场上形成的,而那个市场有时会走极端。但企业买卖是通过协商交易完成的,就不会那么极端。
尽管如此,我们的偏好——我们非常强烈的偏好——是宁愿以公允价格买企业,也不愿意去买价格便宜那么一点点的股票。而私募股权基金正是我们的竞争对手。
另一方面,近些年来我们已经收购了相当数量的企业,未来我们还会继续买入更多。
如果有人想要我们所提供的东西——你知道,我们在某种程度上是独一无二的——我们会买下一家企业,而把它卖给我们的人,如果那企业是他们一手创立的,此后他们仍然能像经营自己的企业一样,一直经营下去,几乎不受限制。所以他们——
如果他们有税务上的考虑,或是家庭方面的原因,或者别的什么原因,想出售一家自己钟爱的企业,又不想把它像一块肉一样拿去拍卖,也不想让某个人买下来加杠杆,然后过几年改改账目再转手卖掉之类的操作,他们就会来找我们。
他们知道会得到自己想要的结果。这种事情会不时发生。
这并不能让我们买到什么超级便宜货,事情不是那样运作的。但它确实让我们能够以合理的回报率把资金投出去。
以后还会有更多这样的人。不巧的是,我们需要的是大企业,而这种机会并不是天天都有。但正如我说过的,如果你能遇到那种类型的所有者——
如果我拥有一家很大的企业,也许是我父亲创办的,我祖父创办的,我在里面干了很长时间,但出于这样或那样的原因,我不得不把它变现,你知道吗,我会卖给伯克希尔。
这很简单,因为我不会把把企业拆开卖、也许能卖出更高——一个更高的价格——这未必真的更高——但我不会把那个当作人生的终极目标。
我觉得那有点疯狂,你知道吗——我觉得那有点像是把自己的女儿拿去拍卖,谁出价最高就嫁给谁,未免太荒唐了。而对于一家你几十年、几十年、又几十年精心呵护创办起来的企业,我的感觉也是一样的。
我们还会再买一些企业。至于是不是在某个特定的季度,甚至某个特定的年份发生,那要看运气。
但确实没有别人能做出我们能做出的那种承诺。我是说,我在伯克希尔的持股比例,以及我为未来所做的安排——没有人非得卖出股份——我的承诺大概会是这个领域里你能拿到的最好的了。
大多数大公司根本做不到这一点。如果它们的董事会,你知道,决定在某个领域搞所谓的“纯粹专注”,那还能怎么办呢?
我对那些有意出售企业的人基本上会说:“唯一能出卖你的人只有我。”我是说——我确实可以出卖他们。我是说,如果第二天我想对他们耍点什么花招,我——按照我对他们说过的话,那大概率并不是白纸黑字有合同约束的。
但别人都做不到这一点。我们不会请来一堆管理顾问,让他们说你应该重组这家企业,我们也不会让华尔街对我们指手画脚。
我认为,从长远来看,这是一个显著的优势。我认为这会让我们能够继续收购企业,不过正如你所说,我们确实面临着不少竞争。
查理?
查理·芒格:是啊,有意思的是,尽管我们长期以来一直面对这种私募股权的竞争,我们还是想方设法买到了一些东西。(笑)
6. 大卫·索科尔为中美能源的环保记录辩护
沃伦·巴菲特:好,我们来看第5个问题。
观众:你好,我叫丹·坎宁安(Dan Cunningham),来自马萨诸塞州波士顿,也就是2004年世界冠军波士顿红袜队的家乡。(掌声与笑声)
谢谢你,沃伦和查理,感谢你们提供这个平台,多年来一直在传授知识。这非常令人感激。
在《纽约时报》杂志最近一期题为《烟消云散》(“Up in Smoke”)的封面故事中,负责经营伯克希尔旗下中美能源(MidAmerican Energy)业务的大卫·索科尔(David Sokol),被点名为积极推动废除美国《清洁空气法案》(Clean Air Act)的知名CEO之一,而80%的美国人认为该法案对公众健康至关重要。
中美能源本身也被点名为一个重要的汞污染源,还有其他一些问题。
鉴于此,你们是否考虑设立某种独立监督委员会,专门负责代表股东审计伯克希尔旗下企业的社会责任表现?
这个委员会将监督伯克希尔旗下企业给我们社会带来的种种成本,而这些成本不会体现在任何损益表里。也许在伯克希尔这种规模下,负责这项工作的可能只需要一个人的一小部分精力,而不必是一个委员会。谢谢。
沃伦·巴菲特:好的。戴夫在这儿吗?我这儿看不太清楚。你看到戴夫了吗?马克[汉伯格],大卫在吗?
我们去——好的,他可能——
我想请大卫回应一下这个问题,因为,你知道,我看到中美能源在很多——很多方面都受到了称赞。
我没看到那篇特定的文章,但我知道如果有什么被判断为做得不对的事情,我一定会听说的。所以也许大卫可以谈谈这个,如果他愿意的话。
好,他可以——那边有个话筒。要么到这边来,要么去最近的话筒。
大卫·索科尔:好的,沃伦,我是大卫。
沃伦·巴菲特:好,嗯哼。
大卫·索科尔:那篇文章其实并没有就任何空气排放问题批评中美能源。它批评的是我两年前在[乔治·W.]布什总统竞选中担任“护林人”(Ranger)一职。
不管这有没有意义,我现在已经不是护林人了,但那篇文章的重点是能源公司的首席执行官们试图影响立法。
那不是我当护林人的原因,而且坦白说,我认为中美能源的环保政策在业内是数一数二的。
沃伦·巴菲特:谢谢,大卫。是的,我从来没有见过任何对中美能源的批评。而且实际上——(掌声)——大卫,你能跟大家说说最近那个J.D.爱德华兹[J.D.鲍尔]的研究调查结果吗?
大卫·索科尔:好的,我们在环境可靠性、可用性和客户满意度方面,在全国排名第二;在中西部55家公用事业公司中排名第一。
沃伦·巴菲特:谢谢,戴夫。(掌声)
7. 美国从移民中“确实获益良多”
沃伦·巴菲特:请提第6个问题。
观众:下午好,巴菲特先生和芒格先生。我叫范·阿吉拉基斯,来自奥马哈。
许多美国跨国公司都依赖外籍工人的引进。
您对目前适用于高技能永久性员工雇佣的美国移民法现状有什么看法?
沃伦·巴菲特:查理,你想就此谈谈吗?
查理·芒格:嗯,当然,这是一个明理之人也会有分歧的话题。
我个人的看法是,我几乎总是很高兴看到非常有才华的人进入美国,而对于最底层的人进来,我几乎从不感到高兴。(笑)
沃伦·巴菲特:是的。在这一点上我们可能略有分歧。(笑)
这个国家在这几十年里,确确实实从移民中获益良多。
我们1790年建国时只有400万人。当时中国有2.9亿人,跟我们现在的人口差不多。欧洲当时有超过7500万人。
所以中国当时的人口是我们的70倍。欧洲的人口大概是我们的20倍。我们在中国、在欧洲拥有的智力水平和我们这里是一样的。我们拥有相似的自然资源。而现在,这个国家的GDP占全世界的30%以上。
所以这是一个相当了不起的故事。至于如何归因——或者说如何量化其中各个促成因素——是非常困难的,但我们这个国家无疑是以大量移民为特征的。
至于这是否在某种程度上是这个国家取得如此惊人成就的原因,我不知道。但我怀疑确实如此。而且我想查理愿意做的,或许是当那个负责审批入境的官员。而——(笑)——这样效果会挺好——
查理·芒格:你说得对。
沃伦·巴菲特:如果是查理来做,效果会相当不错,但在没有这种情况下,我认为——我不认为,总的来说,这个国家因移民而受损。
8. 我们为什么不拆分伯克希尔的股票
沃伦·巴菲特:第7个问题?
观众:下午好,巴菲特先生和芒格先生。我想感谢你们能来到这里。
我的问题与价格发现和流动性有关。人们普遍认为,如果没有充足的流动性,价格发现就会受损。
那么,如果流动性有助于价格发现,那么对一家存在低流动性问题的公司进行股票拆分是否合理?作为一个推论,为什么您认为从长远来看,股票拆分和红利股(bonus issues)对股东不利?谢谢。
沃伦·巴菲特:股票拆分,还有什么,查理?
查理·芒格:红利股。
沃伦·巴菲特:这两者之间有什么关系,我没弄明白。
查理·芒格:他没说有什么关系——
沃伦·巴菲特:哦。
查理·芒格:他只是让你描述——
沃伦·巴菲特:那就是两个——
查理·芒格:——这两者各自的问题所在。
沃伦·巴菲特:那这就是两个问题了。(笑)
是的,好吧,我们——我们已经解释过我们是怎么看待股票拆分的。我们对此没有什么教条式的立场。我们不认为做股票拆分的公司是邪恶的,或者有什么类似的问题。
我们确实认为我们拥有全世界最好的一群股东,而我认为像这样的一场会议,在某种程度上,正是这一点的证明。
我认为,我们的股东更能与公司的政策保持一致。我们的股东在对伯克希尔的看法——或者说他们对伯克希尔的意图——上,确实更加着眼长远。
我认为,我们的股东比其他大型美国公司的股东——嗯,真的是比其他任何大型美国公司的股东——都更理解自己在伯克希尔的投资。我们的股票换手率是所有大型美国公司里最低的。这是为什么呢?
这个嘛,人们可以买任何一家公司的股票。我是说,你本可以买伯克希尔的股票,也可以买别的。但这里存在一个自我选择的过程:谁会买进来,也有一个自我选择的过程:有些人会说,你知道的,那家公司我不感兴趣。
我要说,那些仅仅因为一只股票每股卖到几千美元就说自己对它不感兴趣的人,作为一个群体,不会像我们这个群体这样,在见识、信息掌握、长远眼光,以及与管理层政策的契合度上表现得那么出色。
这显然不是什么致命的问题。但这是一个迹象——一个症状——表明这些人对自己持有的股票,抱有某种不太一样的态度。现在,有人会——
如果我们有一百五十万股A类股等值股份在外流通——实际上还不止这个数——那么总归会有人把它们都持有着。所以问题只在于,谁会被你的股票吸引,谁又会被排斥在外。
我认为,不拆股,以及我们在伯克希尔做的其他一些事情——我们在伯克希尔做的一系列其他事情——吸引来了一群股东,他们几乎是在一家广泛交易、人人可及的公司里,最接近投资导向型的股东群体了。
我们喜欢我们现在拥有的这个群体。我们并不是在寻找那种认为如果股票不卖9万美元一股、而是卖9美元一股会更有吸引力的人。这些人本身没什么不对,但他们——
如果要我们来选合伙人,我们会选我们现在拥有的这个群体,而不是那些认为9美元的股票才是好东西的人。
查理?
9. 芒格:流动性并非“对资本主义的巨大贡献”
芒格:好,关于问题的第二部分,我认为,现代学术界普遍教授的那种观点——即可交易普通股的流动性是对资本主义的巨大贡献——我认为这大多是胡扯。
早在我们拥有高流动性的普通股市场之前很久,美国的国民生产总值就已经以很好的速度在增长了。
我不知道人们这种荒唐的想法是从哪儿来的。我认为,流动性带给我们的是这些疯狂的繁荣泡沫,它们既有好处,也有不少问题。
你要是还记得的话,在南海泡沫事件之后,英国曾禁止可交易的普通股长达数十年之久。当时,让一家公司股权分散到能形成流动性市场的地步,是绝对违法的。而在那段没有股票市场的时期里,英国照样过得挺好。
所以,如果你认为流动性是对文明的巨大贡献,那你大概也会认为,美国所有那些相对缺乏流动性的房地产,都没有得到恰当的开发。
巴菲特:那个——[约翰·梅纳德·]凯恩斯其实就评论过流动性带来的种种扭曲。但当然了,事实是,伯克希尔平均每天大约有5000万美元的股票在交易。所以在伯克希尔股票的流动性问题上,不会有多少人遇到什么麻烦。
芒格:可我们正在努力制造更多这样的人呢。
巴菲特:嗯哼。
芒格:更多因为持股太多而面临这种流动性大难题的人。
10. 巴菲特:拥有一家公司与拥有一只股票之间的道德区别
巴菲特:我们接着看第8个问题,请讲。
观众:你好。我是来自旧金山的迈克尔·安杰洛(音)。
我的问题大体上是关于,道德方面的考量会如何影响你们的资产配置决策。
比如说,我认为有一些很有力的论点可以证明,经典可口可乐不应该出现在任何人的日常饮食中。
如果这样的论点能够成立,并且你被说服了,这是否会改变你把可口可乐公司看作投资组合一部分的方式?
巴菲特:嗯,我认为那个假设根本就不会成立。我是说,我一天要喝五罐可乐,你知道的,也许正是可乐再加上花生糖的组合,才起了这个效果。反正我感觉棒极了。那个——(笑声与掌声)
有一次,我们放弃了收购一家极其赚钱的公司的机会,因为查理和我见了经营这家公司的人。而且他们其实都是很正派的人。
我们下到和他们见面的那家酒店的大堂后,就决定,说到底我们不想牵扯进那件事里。
另一方面,如果是作为一只公开交易的股票,我倒是会买那家同样的公司的股票。查理待会儿会告诉你他对此的看法。
所以,购买那些从事我个人未必会认同的活动的公司的股票——可交易证券——或者说这些公司的债券——我并不觉得有什么问题。
但要我全资拥有并亲自去指挥其中某些公司的经营活动,我就会犯难了。
但是,你知道,这个国家几乎任何一家大型零售商都会卖香烟,举个例子。而且,只要这不是被宣布为非法的,全资拥有这些零售商——或者持有它们的股票——我都不会觉得有什么困扰。
芒格:是的,但你不会去买一家生产烟草、还炮制广告的公司。
巴菲特:不会,我们——你知道,我没法跟你说清楚这到底是为什么,我是说,我没法告诉你那是条完美的界线,也没法精确地告诉你我为什么把线画在那儿。但我可以告诉你,我就是把线画在了那儿。
我们不会去从事香烟的制造,但——我们曾经持有过雷诺兹烟草公司(R.J. Reynolds)的股票。在它经历杠杆收购之前,我们持有过它的债券。而且,你知道,只要我还喜欢那些债券或者那只股票,我现在还会继续持有。
我们不会去买那家制造商。就像我说的,我们放弃了一次机会——不过我们确实也下到酒店大堂去谈过这件事。(笑)
所以我们得承认,我们当时是认真考虑过的,但后来决定不做了。
查理?
芒格:我们没考虑多久。那个——(笑声)
我们并不自称拥有某种完美的道德标准。你可以按自己的意愿去画这些界线。但至少,我们划出了一大片虽然完全合法、我们却认为不屑去做的事情范围。所以我们不会去做那些事。
而且我们越来越多地看到,美国正形成这样一种文化:只要某件事不太可能让你进监狱,而且看起来能赚钱,那就是可以做的。这是一个非常糟糕的发展趋势。
巴菲特:是啊,不过我自己倒觉得,说人们吃汉堡包,或者喝——或者喝可口可乐,或者吃糖果,诸如此类的事情很可怕,就因为这样容易长胖,这种说法多少有点疯狂。——(掌声)——这完全是个人可以自由选择的事情。
而且,谁又知道,一个人活到75岁、因为超重而比活到85岁、靠吃胡萝卜西兰花过日子稍微早死一点的人,是不是就一定过得没有那个吃胡萝卜西兰花活到85岁的人幸福呢,你知道吗,我知道我更愿意选哪一种活法。(笑声)
11. 给巴菲特涨点退休薪水
沃伦·巴菲特:好,请提第9个问题。
观众:您好,巴菲特先生。我叫艾伦·麦克斯韦。我和我太太是奥马哈的股东。我会说得简单点,好让您听懂。
沃伦·巴菲特:好的。(笑)
艾伦是我的朋友,所以他可以这么说而不会被我怪罪。
观众:谢谢您,上校。
不算巴菲特的持股,我把A股和B股合并计算。大约有一百万股A股在外流通,对吗?
沃伦·巴菲特:差不多是这样,嗯哼。
观众:好,大概是这样。您的薪水大约——或者说就是——每年10万美元。
沃伦·巴菲特:这个数字已经卡在那里好一阵子了。我们回头再谈董事会的事。(笑)
观众:好吧,我这个问题您听了会高兴的。
沃伦·巴菲特:你可以把它做成一项动议——
观众:换句话说——
沃伦·巴菲特:——如果你想说的是我猜的那个方向的话。(笑)
观众:换句话说,我们花10美分一股的代价,请您来管理一笔9万美元的投资。在当今的企业文化里,这真是了不起。谢谢您,巴菲特先生,谢谢。(掌声)
沃伦·巴菲特:是啊,谢谢。艾伦,谢谢你。但我得告诉你,就像我去年说的那样,我愿意倒贴钱来做这份工作。我是说,没有比这更好的工作了。
观众:既然如此,与其您为我们做点什么,我倒想提议,我们股东应该为您做点什么。作为股东,我愿意每股A股多付您25美分。(笑)
这样您就能多存点钱养老了。(笑)
您会支持这样一个提议吗?
沃伦·巴菲特:艾伦,我现在已经在领社会保障金了。(笑)
这已经足够应付一切了。要是我再多赚点钱,我家里人会疯掉的。(笑)
观众:这样可以帮您——
沃伦·巴菲特:不过还是谢谢你的这份心意。
观众:我的心和您在一起,谢谢。
沃伦·巴菲特:好,谢谢,艾伦。(掌声)
12. 为什么伯克希尔的保险公司从不裁员
沃伦·巴菲特:我们来看第10个问题,看看能不能凑到50美分。(笑)
观众:要不来1美元?(笑)
我是大卫·温特斯,来自新泽西州的山湖镇。谢谢沃伦和查理带来这个精彩的周末,也谢谢您在股东信里谈到共同基金行业的公司治理问题。
具体来说,您有没有调整过保险核保人员的薪酬激励方式,以确保——正如查理所说的那种「激励导致的偏见」——不会催生出这样一种环境:核保人为了多写保单而写,等到财险行业的潮水再次退去时,伯克希尔·哈撒韦却因此蒙受更多损失、浮存金也没能实现最大化,而与此同时,又没能给那些克制不写保单的核保人应有的补偿?
沃伦·巴菲特:嗯,谢谢你,这正好引出我准备的一组很有意思的幻灯片,如果我能找到它们、告诉投影员该放哪张的话,因为你提的这一点非常重要。
我是说,我们在保险业务上体量很大,如果激励机制设置错了,可能会造成很大的伤害。
那我们来放几张幻灯片吧。麻烦先放第一张。
第一张幻灯片展示的是伯克希尔当时的情况,雪莉,我给你一份,这是我们收购National Indemnity之前不久,伯克希尔的状况。
这是我们当时的资产负债表。你们会注意到,我们当时只是刚好多出几百万美元。我们大约有2000万美元资金被占用在纺织业务上。
后来我听说杰克·林沃尔特想卖掉他的公司。在座的有些人认识他。他——每年总有那么15分钟,杰克会觉得想卖掉公司。他会为某件事发火。
我的朋友查理·海德尔跟杰克很熟,我就跟查理说,「查理,下次杰克又'发情'的时候,你懂的,把他带过来。」(笑)
于是在1967年初的一天,上午11点半、11点45分左右,杰克过来了,说他受够了保险业务,受够了保险监管机构那一套,他想卖掉公司。所以我们就买下了它。
这次收购,可以说是一个重大——那就是我们真正踏上后来这一切的起点。
从那张幻灯片可以看到,第二年纺织业务总共才赚了5.5万美元。所以死守纺织业不会是个好主意。我们花了850万美元买下了National Indemnity。
现在,看下一张,第二张幻灯片,你们会看到一份前所未有的纪录,我认为世界上没有哪家保险公司有这样的纪录。这是National Indemnity传统业务的保费规模。
你们会看到,这家公司从第一年的7900万美元保费——如果一直追溯到我们收购它的那年——当时是1600万美元,但到1980年我们已经做到了7900万美元。
你们还会看到,在80年代中期被称为「硬市场」的那段时期,我们的保费一路做到了3.66亿美元。
然后我们把它压了下来——并非有意为之,只是因为这项业务变得不再那么有吸引力——从3.66亿美元一路降到5500万美元。而如今,过去几年市场变得更有吸引力了,保费又飙升到了将近6亿美元。
我不认为美国有哪家上市公司会觉得自己能承受这样一种保费规模年复一年、一路下滑的纪录,还能安然无恙。
但这就是National Indemnity的文化。这种文化是由杰克·林沃尔特开创的,并且一路传承下来,历经了几任经理人——菲尔·利舍(Phil Liesche)、罗利[罗兰]·米勒(Rolly [Roland] Miller),一直到唐·伍斯特(Don Wurster),他做得非常出色。我们从不担心保费规模的问题。
但如果你不打算担心保费规模,那你得看看幻灯片三。因为如果我们向员工传递出这样一个无声的信息——除非你多签保单,否则你就会丢掉工作——他们就会大量签单。你可以——
National Indemnity 想在任何一个月签下 10 亿美元的业务都做得到,它只要开出愚蠢的价格就行。如果你开出愚蠢的价格,经纪人凌晨四点在大洋中央都能找到你。我是说,你根本承受不起那样做。
所以我们一贯告诉我们保险业务的员工,尤其是 National Indemnity 的员工的是:如果他们一份保单都没签,他们的工作也不会有危险。
我们承受不起向员工传递这样一种未曾言明的信息——你得签保单,否则你或者坐在你旁边的那个人,知道吧,工作可能就没了。
所以当我们的业务膨胀到 3.66 亿时,我们的——雇员人数适度增加,而当我们一路缩减下来时,你会看到它逐渐下滑,但那全都是通过自然减员实现的。那段时期我们从未裁过员。别的公司会裁,但我们没有。
现在我们的业务又在回升,将来某个时候还会再回落。
现在,如果你看下一张幻灯片,你会看到,那导致费用率大幅上升,1999 年随着业务量萎缩,费用率一度高达 41%。而当我们大量签单的时候,我们的费用率低至 25.9%。
有些公司会觉得那是不可容忍的,但我们觉得不可容忍的是签下劣质业务。而且,我们可以容忍一个失衡的费用率,但我们承受不起签劣质业务。原因之一是,一旦形成签劣质业务的文化,几乎很难再改掉。
所以我们宁愿承受管理费用过高之苦,也不愿教会我们的员工——为了保住工作,他们需要不管什么烂业务都签——因为那是一旦沾上就很难戒掉的习惯。
现在,翻到第五张幻灯片,你会看到这项政策带来的结果。80 年代初我们有过几个糟糕的年份——那正是导致那次硬市场的原因。但即便费用率高企,你会看到我们几乎每年都在承保上赚了钱。
你会看到 2001 年是 108.4,但依我看,那个数字会降下来的。我认为那最终会证明是相当不错的一年。这些数字——那一年的数据还没有完全发展成熟。
现在,你会看到 1980 年——在 86 年——我们有过令人难以置信的一年,我们以 69.3 的成绩承保,那是 30% 的承保利润率。而好的地方在于,那是我们截至当时业务量最大的一年,3.66 亿。
所以我们在大量签单的时候赚得盆满钵满,而在小量签单的时候只赚了一点点钱。
所以在我们看来,这一点绝对至关重要——我认为我们几乎是世界上唯一一家这样的保险公司,肯定是唯一一家上市公司——向和我们相关的人传递出绝对明确无误的信息:他们绝不会因为业务量不足而被裁员,因此,我们不希望他们签下任何一点点劣质业务。
我们会犯错误,业务清淡的时候我们的费用率会很高,但我们会赢得这场比赛。而这正是 National Indemnity 长期以来所做的。
National Indemnity 30 年前还是一家默默无闻的公司,通过一套人人都说已经过时的总代理体系运作。
它没有专利,没有房地产,没有版权,什么都没有——本质上没有什么能让它区别于其他保险公司,几十家别的保险公司都能做同样的事情。但他们的业绩几乎无人能及,因为他们有纪律。你知道,他们真正清楚自己在做什么。
而且他们一直坚持这样做。事实上,他们随着时间的推移还加强了这一点。他们的业绩,你知道,把别人远远甩在了后面。
这本不该是一份能拿去华尔街炫耀的业绩记录,你知道,如果你在 1990 年或 1995 年只凭那份记录去华尔街,他们会说,“你哪儿出毛病了?”
但答案是它没毛病。而问题的关键在于,建立起恰当的激励机制,为伯克希尔的股东们签下正确类型的业务。我们努力把这些事情想清楚。
我是说,你没法在不裁员的情况下经营一家——一家汽车公司。你知道,你没法这样经营一家钢铁公司。但这是经营一家保险公司的正确方式。
这就是为什么那些放之四海而皆准的用工政策,或者奖金方案之类的东西都是胡扯。你必须结合你所在行业面临的具体形势、它特有的竞争条件,以及它自身的经济特征,把问题想透彻。
查理,你想就此评论一下吗?
芒格:嗯,关键在于几乎没有别的公司这么做。可在我看来,这显然是正确的做法。
伯克希尔有很多东西都是这样的。只是跟别人的做法略有不同,部分原因在于有一位意见坚定的控股股东,这是一种奢侈的优势。
这就解释了这一点。对于一个包含了很多雇员的委员会来说,要作出这样的决策会很难。
13.“中国石油既更便宜,风险也更小”
沃伦·巴菲特:我们来看第 11 个问题。(掌声)
观众:下午好,我叫 Andy Peake,来自康涅狄格州的 Weston。
作为一个热衷于关注中国的人,我对你投资中国石油非常感兴趣。
能否请你多讲讲,你对于投资像中国这样一个复杂、不透明的国家,以及投资中国石油这件事的思考过程?
沃伦·巴菲特:是的,中国石油公司本身并不是一家复杂或不透明的公司。你知道,这个国家,你知道,在很多方面显然与美国有着不同的特点。
但这家公司和世界上的大型石油公司非常相似。我——而且我——中国石油去年可能是全球第四大——盈利第四高——的石油公司。这一点我可能记错了。
但据我记忆,它每天生产的原油量相当于埃克森美孚的 80% 或 85%。这是一家非常非常大的公司,而且它并不复杂。
我是说,你知道,显然,一家拥有五十万员工的公司,诸如此类的一切。但对于一家大型综合性石油公司来说,要把握它的经济特征相当容易。
至于说不透明,实际上它的年报可能比你从其他石油巨头的年报中读到的信息还要多,你知道。
而且他们做了一件我特别喜欢、而据我所知其他石油公司都没做的事情,那就是他们告诉你,除非政策有所变化,他们将把 X 个百分点——我记得是 45%——的盈利派发出来。
但我喜欢这样一个理念:在这样一家大型企业里,你知道,他们所赚利润的 45% 将会归入伯克希尔,剩下的部分会被再投资回公司。
我们买它不是因为它是一家中国公司,而仅仅是因为按照盈利、按照储量、按照每日原油产量、按照炼油产能来衡量,它非常非常便宜。
不管你想用哪个指标去衡量,它都比埃克森美孚、英国石油,或者壳牌之类的公司便宜得多。
现在,你可以说它理应更便宜,因为你不知道一家 90% 由中国政府控股的公司未来会发生什么,那显然是一个你在估值时要考虑进去的因素。但我不认为那个因素能解释它能以那么低的价格买到的巨大差价。
而且,你知道,到目前为止,从这个角度看情况还不错。
我们不是——我们买它不是因为它是中国公司,但我们也不是因为它是中国公司而回避它。我们只是——把一个相当合适的数字纳入考量。
但如果你去读中国石油的年报,我认为——你对这家公司的了解程度,会和你阅读其他任何一家大型石油巨头的年报所获得的理解程度一样好。
然后你还会把自己的想法也纳入考虑,比如中美关系是否可能出现某种巨大的动荡之类的事情,导致你因为世界石油价格变化之外的其他原因而遭受损失。但我们对这笔投资很满意。
芒格?
芒格:我没有什么要补充的。
如果一件东西足够便宜,你显然就能承受多一点国家风险,或者监管风险,或者别的什么风险。这没什么复杂的。
巴菲特:是的,你可以——你知道,尤科斯(Yukos)是一家非常大的俄罗斯石油公司。在评估俄罗斯与中国的国家风险时,你可以自己做判断。
但在我们看来,像中石油(PetroChina)这样的公司既更便宜,风险也更小。不过别人可能看法不同。
14. 站不住脚的石棉索赔正在夺走真正受害者的赔偿
巴菲特:我们来看第12个问题。
观众:下午好,两位先生。我叫休·斯蒂芬森(Hugh Stephenson),是来自佐治亚州亚特兰大的股东。这个问题想请你们两位都回答一下。
能否请你们二位谈谈侵权法改革的问题,特别是石棉侵权。如果由你们来设计一个最优方案,你们会怎么设计,如何在真正原告的利益、律师的利益和投机者的利益之间取得平衡?
巴菲特:好,查理是律师,所以这个问题该由他来回答。
芒格:事实上,这是个简单的问题。
石棉案件的情况是这样的:有一部分人得了间皮瘤,这是一种可怕的肺癌,会致人死亡,实际上几乎只由石棉引起。这些人是因为接触了别人的石棉才得的病。这是一类索赔人。
还有另一类索赔人,这些人一辈子每天抽两包烟,如今在他们年迈的肺里这儿那儿长了个小斑点。
天知道那个斑点是什么,但一个善于钻营的律师能找到一个善于钻营的医生,那医生恰好会发现,几乎任何肺里的任何一个斑点都一定是石棉造成的。
一旦你找到一个可以(实际上等同于)花钱收买的专家证人来这么说,你就有了一个可以立案的索赔。
于是就出现了成百上千万起索赔,都是那些毫无症状的人提出的,他们说,我很担心因为这个斑点而得癌症,我律师找的医生说这是石棉造成的。
生产石棉的那些公司根本没有足够的钱来赔付所有人。结果是,很大一部分赔偿金没有流向那些真正得了癌症的人,或者另一小部分肺部损伤明显、症状确凿的人。
但相对于那些只是长了个小斑点、如今声称自己担心得癌症的人来说,前者只是很小的一群。
这些人可以在某个州提起诉讼,说自己很担心——通常是在南方某个州,那里的陪审团恰好痛恨一切大公司。
于是就形成了一整个产业——当然,那些代理这些其实没有受伤的人的律师,实际上是在从真正受伤的人那里偷钱。
那个得了间皮瘤的人,拿到的赔偿比他本该得到的要少。而所有那些其他人,却拿到了他们本不该得到的钱。
这是一个疯狂的体系。但按照现在的联邦制度,根本没有办法阻止它。
美国联邦最高法院拒绝受理此事,不愿介入并做出裁决。所以事情就这样一直拖下去,索赔一件接一件地涌进来。
我记得曼维尔信托基金(Manville Trust)去年收到的新索赔比历史上任何一年都多。
巴菲特:没错。
芒格:而他们上一次开采和销售石棉,是什么,35年前了吧?
巴菲特:是的。
芒格:可这事就是没完没了。
那些试图花钱打发这些人的做法,就像用汽油来灭火,因为文字处理软件可以源源不断地炮制出这些虚假索赔,而那些医生也可以源源不断地——炮制出这些虚假的诊断意见。
所以,本该用来赔付那些真正因石棉受害的人的钱,绝大部分都流向了律师、专家、医生,流向了律师的胜诉提成费、被告方律师的费用。
我记得——大概只有20%到25%左右的钱真正流到了受伤害的人手里?这简直是整个国家的耻辱。
唯一有权解决这个问题的,要么是美国最高法院,要么是国会。
最高法院——有人会说这是对的,也有人会说这是太怯懦的做法——回避了这个问题。这就意味着唯一有权解决问题的,是国会。而目前来看,出于种种政治因素,国会还没有解决它。
一旦你让作恶者变得足够富有,他们就会获得巨大的政治权力,去阻止那些会损害他们利益的法律改革。
我的意思是,这告诉我们,在这些错误行为还小的时候,我们就应该更加警惕地加以遏制。因为一旦它们坐大,就非常难以阻止了。
但要解决这个问题其实很容易。正确的做法就是,我们干脆不再对这些微不足道的索赔进行赔付。
巴菲特:不过说到约翰斯·曼维尔(Johns Manville)——我们现在是它的股东。它破产了。它是第一家、至少是第一家因石棉问题而破产的大公司,而且我认为,从历史的角度看,查理,这多少也是它咎由自取,对吧?
芒格:他们的所作所为,是美国公司历史上最恶劣的行为之一。
巴菲特:是的。
芒格:他们明知这些东西会造成严重的伤害,却蓄意隐瞒,一次又一次,一年又一年,就为了多赚钱。约翰斯·曼维尔当年的原始管理层有罪,这一点毫无疑问。
巴菲特:所以他们在80年代初破产了,从那次破产中诞生了一个机构,正如查理提到的,叫做曼维尔人身伤害信托基金(Manville Personal Injury Trust)。我们和那个基金没有任何关系。
我是说,这是我们几年前才收购的一家新公司,这家公司除了那段历史渊源之外,跟那件事没有任何关联。
曼维尔人身伤害信托基金成立之后,随着时间推移,基金里累积了有二十多亿美元。
正如查理所说,去年——这个基金到现在算下来,差不多快20年了——去年他们收到的新增索赔数量创下了纪录。
他们创下纪录,并不是因为石棉相关事故的发生率比基金成立时更高了,或者诸如此类的原因。只是因为它变成了一个可以随便捞钱的蜜罐。
结果就是,曼斯维尔人身伤害信托基金现在只能支付5%,因为他们的20亿美元只够撑这么点。他们只能支付索赔金额的5%。
所以就像查理说的,那个真正被石棉严重伤害的人,只能拿到这一小部分;而成千上万只是抱着一线希望的索赔人——或者更准确地说,是他们律师抱着一线希望——也同样只能拿到5%。
这,你知道,这不是正确的做法,但很难纠正。
过去一年里我们一直在关注石棉立法——这项拟议立法。最终他们拿出的方案,我们没有支持,因为它没有给出所需要的答案。
查理和我都认为,最高法院回避这个问题的时候,我是说,他们留下了一个潘多拉魔盒,这个问题会存在几十年、几十年、再几十年。而真正应该得到赔偿的人得不到赔偿。
芒格:你们当中想要愤世嫉俗一点的人,不妨去查查看,看看那些伪证。
当然,事情的结果是,那些真正干了坏事的公司差不多都已经破产、消失了,也许某个信托基金里还剩下一点钱。但总的来说,钱是不够的。
但现在,大概还剩下三家有偿付能力的公司。你会发现有个奇怪的现象,就某个小地方而言,无一例外,每一个索赔人都碰巧只记得三个产品的名字——
巴菲特:可能是致病原因?
芒格:——某种他们碰到过的、可能导致得病的产品。而且很神奇的巧合是,这三个至今还有偿付能力的公司,正好就是他能记得的那三个名字。
所以你——很明显,这里存在大量由执业律师教唆的伪证。这可不是什么美好的景象。
15. 股息与股票回购
巴菲特:好,我们转到1号话筒。
观众:您好,我叫查理·赖斯,是来自密苏里州圣路易斯的股东。
我想听听您对上市公司用现金发放股息与回购股票这两种做法的看法?
巴菲特:嗯,我们——这道算式其实很简单,但实际做法未必遵循逻辑。这——
很明显——只要你如实告知股东公司的真实情况,不是在人为压低股价什么的——当一只股票能够以远低于其企业价值的价格买到时,那大概就是使用现金的最佳方式。
《华盛顿邮报》在1970年代就曾大规模这样做过。Teledyne当年可能回购了自家90%左右,或者接近这个比例的股票。
而这也正是过去相当一部分公司回购自家股票的原因,因为他们真的认为股票的售价低于其真实价值。
就像我说的,如果你用各种手段来打压自家股价,这种做法是可能被滥用的,但那并不是通常的情况。
在当年,股票回购是相对不受欢迎的做法。而如今,它已经变得相当流行了。
就我所接触过的相当数量的回购案例而言,我能体会到的,如果不是他们公开宣称的理由的话,其背后真正的动机,往往是希望借此让自家股价不再下跌,而且——回购价格常常并不真正符合留下来的股东的利益。
如果我们想把一大笔现金返还给股东——如果我们的股票被低估的话——我们会去找股东,告诉他们,“我们认为这股票很便宜,我们认为这笔现金由你们来支配,比由我们来支配更划算。
“因此,我们将会——将会以我们认为是折价于内在价值的价格进行回购。”这样一来,留下来的人会过得更好,而退出的人也能以比不这样做时略好一点的价格退出。
至于股息,你就要面对一种预期心理的问题了。对大多数发放现金股息的公司来说——把股息年年上下折腾并不明智,尽管私营公司常常这么做。
我们自己对旗下子公司也是这么做的。某个子公司某一年可能会上缴给我们一大笔钱,第二年可能就没那么多了。
但对上市公司来说,很多人确实——很多人买股票就是为了拿股息,他们期望股息稳定,觉得这里面有种信号意义,等等。
所以我会说,一旦一家上市公司确立了股息政策,在做出实质性改变之前,你应该三思而后行。
但我认为,如果你在业务上没有好的用途,而股票又被低估,那么现金的最佳用途就是回购股票。如果股票被高估,你就没有理由回购一股。但很多公司还是照做不误。
查理?
芒格:是的,股息是个非常有意思的话题。如果你把不必要的股票交易、投资顾问费用,以及犯下大量错误的代价,还有进进出出的交易成本都算上,我认为,说现在整个社会付出的股息总额,大致等于所有这些交易和投资咨询浪费掉的钱,这话一点也不夸张。
所以实际到达股东手中的净股息,大约等于零。这是一种运行一个共和国的很奇怪的方式。而且很少有人对此发表评论。
巴菲特:是的,其实我之前在《财富》杂志的一篇文章里就写过这个。就整个美国企业界而言,股东们不断地换椅子(换手交易)所产生的摩擦成本,这些摩擦成本,大概和美国所有公司支付出去的股息总额相差无几。
所以——但是落实到单个公司层面,一家预计会持续赚到多于其业务能有效运用的利润的公司,就应该发放股息。
就拿我们旗下的喜诗糖果来说吧。我们很想把喜诗糖果的规模扩大一倍甚至两倍,但这行不通。我们尝试过很多不同的办法了。所以它就应该把利润都发放出来。
如果它是一家上市公司——它曾经就是——你可以说,接近100%的派息率在那种情况下是说得通的。
但大多数管理层,担心将来某个时候利润会下滑,宁愿把股息定得低一些,从而通过采取保守的水平来确保股息的稳定性。我——你知道,我们——
这显然是我们在伯克希尔手握300多亿美元的时候会去思考的问题。如果我们想不出办法把这些钱长期有效运用起来,那么,你知道,继续把它留在公司里就是个错误。
但我们抱有这样的期望,我认为这是个合理的期望,就是把这笔钱用起来。
如果我们的想法有所改变,如果我们认为自家股票被严重低估,我们大概会考虑通过回购来分配这些资金,尤其是现在对个人而言,股息和资本利得的税负是中性的。
而如果我们的股票没有被低估,同时我们又摔了一跤(业绩不振),我们大概就会考虑发放股息。
不过这事儿不会很快发生的。(笑)
16. GEICO与戴尔:低成本终将获胜
巴菲特:2号话筒。
观众:下午好。我叫J.P.,就是治安法官(justice of peace)的缩写,或者叫果冻布丁(Jell-O pudding)。
我姓Tan,就像suntan(晒黑)里的tan。我从佛罗里达州奥兰多这个“晒黑之城”飞来,那里有位老先生对我说:“J.P. Tan的意思就是‘恰到好处的晒黑’。”
巴菲特先生,在我提问之前请允许我先向您表示衷心感谢。前一阵子,我给您寄去了我对贵公司投资Scott Fetzer公司的商业分析。
我当时并不确定您是否会费心去看。但您很客气地回信告诉我,说我对Scott Fetzer公司的分析非常到位。
您还邀请我参加了我人生中的第一次股东大会,在那里我有幸结识了Andrew Kilpatrick先生,他很好心地把我对Scott Fetzer公司的分析收录进了他的著作《永恒的价值:沃伦·巴菲特的故事》。我想为此感谢您,是您让这一切成为可能。
下面是我的问题。巴菲特先生,您说过关于投资最重要的九个字是这样的:“投资越是像做生意,就越显得明智。”
Mary Buffett说,您整个的商业成功都是建立在这九个字之上的——投资越是像做生意,就越显得明智。
正因如此,我创办了businesslike.com,把GEICO和戴尔奉为直销模式的典范,因为它们拥有最低的成本结构。
能否请您详细地和我们分享一下GEICO以及您的朋友迈克尔·戴尔(Michael Dell)的直销方法?(笑)
巴菲特(对芒格说):什么?
芒格:他想让你分析一下GEICO的营销方式——GEICO的直销方式——还有戴尔的。
巴菲特:好吧,我对戴尔没有对GEICO那么熟悉。
GEICO在汽车保险领域采用直销的想法,来自Leo Goodwin——以及他的妻子Lillian——他们是从USAA过来的。
USAA成立于——GEICO是1936年成立的——USAA我记得是20年代初成立的,因为军人经常需要调动驻地,他们很难买到汽车保险。于是就有人建立起了一家出色的机构。
Leo Goodwin借用了这个想法,决定把服务对象扩大到军官阶层之外。他最先面向的是政府雇员这个更广的群体,如今这项业务经过多年的发展,已经大幅扩展到了整个美国公众。这是一个更好的体系。
你知道,如果追溯一百年前,汽车刚问世的时候,汽车保险是由那些大型火灾保险公司旗下的意外险子公司来销售的。在19世纪,主要的保险公司都是火灾保险公司,意外险是后来才出现的东西。
当时的销售方式是,代理人能拿到很高的佣金,而费率则是通过一种叫“协会”(bureau)的机构以类似卡特尔的方式统一制定的。这套体系延续了好几十年。
后来State Farm出现了,成立于20世纪20年代初。创始人是伊利诺伊州Merna镇一位四十多岁的农民。他没有保险行业背景,也没有资本,但他带来了一个想法:建立一支专属的代理人队伍。这在一定程度上降低了成本。
随着时间推移,State Farm成了全美最大的汽车保险公司。而效仿这一体系的Allstate,则成了第二大。这是一个更好的体系,一个更好的“捕鼠器”。
再后来是USAA,接着是Leo Goodwin在GEICO所做的,他们搞出了一种绕开代理人的直销模式,把成本进一步降了下来。
如今,几乎每个美国家庭都想拥有一辆车。他们并不想要保险,但没有保险就没法开车上路。所以他们买的是一样自己并不太喜欢的产品。这笔支出在家庭预算里占了相当大的比例。因此,价格就变得非常重要。
这几乎不是什么奢侈品,而是一项几乎必须要买的东西。省下一笔可观的钱,对很多家庭的预算来说都能带来实实在在的差别。所以低成本终将胜出。
我们的直销业务——Progressive也有一套出色的直销业务在和我们竞争,未来多年里,我们这两家会一直较量下去——这是一种更好的体系,而更好的体系终将随着时间胜出。
我再说一遍,我对戴尔并没有那么熟悉,但我的印象是,戴尔是一家成本极低、效率极高的公司。你知道,库存量非常低。
说实话,我可不愿意和他们竞争。如果——如果他们能以最优的价格拿出一款还算过硬、有竞争力的产品,那么,这套体系就会赢。
你知道,查理是好市多(Costco)的董事,好市多和沃尔玛想出了一些办法,能以更低的成本满足人们的需求——在那些人们大批量花钱购买的领域。这两家公司都在赢。
所以,在GEICO,我们既拥有一套出色的营销体系,又拥有一套出色的保险业务。在我看来,它未来会实现非常、非常可观的增长。
我们在Progressive那里遇到了一个很难对付的竞争对手,因为他们看到了我们的模式运作得多么出色,于是他们实际上也在转向——我是说,他们并没有完全转过来,但他们已经在朝直销业务靠拢,逐渐远离代理人业务。
从长期来看,选择做低成本生产者始终是个好主意。当然,你也可能在其他方面把事情搞砸,但如果你能就人们生活必需的东西做到低成本生产,通常都会是一门非常好的生意。
查理?
芒格:是啊,你选了一个绝佳的领域。要是在这个领域里还失败了,那只能怪你自己。(笑)
巴菲特:我还要说一句,那——那九个字,是本·格雷厄姆说的,不是我说的。但本说过这句话,这是非常重要的话,虽然它和他说过的其他一些话也有关联。但这确实是非常重要的话。
芒格:沃伦,我也想道个歉,因为昨晚我说,我们当代的一些商业大亨——我尤其记得Armand Hammer——是那种说话的时候在撒谎,沉默的时候在偷东西的人。(笑)
有些人以为那是我自己想出来的俏皮话。其实那句话是几十年前用来形容某位强盗大亨(robber baron)的。
巴菲特:好吧,如果我们开始在这里坦白自己偷用过多少句名言,那我们整个下午都聊不完了。(笑)
17. 对谷歌两位创始人及其“股东手册”的赞赏
巴菲特:那我们继续,请3号话筒。
观众:下午好。我叫Matt Lynch,来自加利福尼亚州帕洛阿尔托。
巴菲特先生,您今天已经好几次提到了谷歌和它的两位创始人。
我想请您和我们分享一下,您对两位创始人在谷歌上周提交的S-1文件中所附的“股东手册”有什么看法和感受,尤其是它和伯克希尔·哈撒韦的股东手册之间有哪些相似之处和不同之处?
巴菲特:嗯,这对我来说真是个再简单不过的问题。显然——
观众:不客气。
巴菲特:我非常高兴看到谷歌——谷歌那几位小伙子决定——他们自己说,我记得他们用的词是,受到了伯克希尔《股东手册》的“启发”。
你知道,看到别人也认为用一种非常坦诚直白的方式与自己的股东——或者说在他们的情况下,是与潜在股东——沟通是个好主意,这显然让我们非常高兴。
如果你在读过他们的股东手册之后决定买入谷歌股票,你知道,你会——我想你会清楚自己将要打交道的是什么样的人。你会知道他们会做什么,不会做什么。
这就像是一个人在和另一个人组建合伙企业时会说的那种话。你会说,“我希望你加入我一起做这个合伙企业。我需要你的资金。而这就是我们做生意的方式。”
而且我认为更多公司——很明显,我认为更多公司应该这样做。
对我们伯克希尔来说,这一直很简单。我们长期以来都秉持这些原则。而且我们真的希望人们在加入我们之前就理解这些原则。
谷歌那两位小伙子,用一种非常直白的方式——你知道,我喜欢他们的文笔。这并不是说我同意他们的每一个想法,但你知道,我确实清楚他们有哪些想法。我希望更多公司也能这么做。
查理?
芒格:嗯,你知道,这个世界上的大多数人根本不模仿伯克希尔·哈撒韦。我们只是一小撮怪人。看起来——也许来了19,500位,但按全国的标准来看,我们还是一小撮怪人。
谷歌有意思的地方在于,创办公司的那两个人,是全国最聪明的年轻人中的两位。被这么聪明的人模仿,可比被——有意思多了。(笑)
巴菲特:嘿,我们现在甚至觉得,他们比我们上周想的还要聪明。(笑)
芒格:没错,我们现在觉得他们聪明多了,是的。(笑)
巴菲特:看着这一切发展会很有意思。我——我猜他们的年报会非常好看。他们打算由两个人轮流撰写年报。我想,如果你读了年报,你会对他们了解很多,也会对他们的生意了解很多。
不过我记得,他们里面有一两句话很有意思,我也很欣赏,他们说,有些可能影响其业务前景的事情,就竞争等方面而言,最好不说出来。如果是这样,他们就不会告诉你。(笑)
芒格:是的。
巴菲特:我还挺喜欢那一点的。
18. 巴菲特认为房屋销售方式不会有大变化
巴菲特:请提问4号。
观众:谢谢,沃伦,谢谢。我叫Chad Bliss(音),来自内布拉斯加州林肯市。
我的问题涉及中美能源公司(MidAmerican Energy)和家庭服务部门(Home Service division)。您之前说过,会继续收购房地产行业的公司。
鉴于“业主自售房”(for sale by owners)、折扣经纪商,甚至现在可能还有银行的增长,您认为目前家庭服务业务的商业模式是否可持续?还是说佣金需要降低?
巴菲特:是的,我确实认为它是可持续的。这是个好问题。事实上,我记得几周前在什么地方读到过一篇文章,也许是《纽约时报》周日版,讲的是巴里·迪勒(Barry Diller)通过Lending Tree在互联网上的业务兴趣。
互联网上出现了很多与房地产销售相关的业务。而互联网对任何行业都是一种威胁,包括房地产经纪。
但是,你知道,当我想到买房子的过程,以及其中涉及的个人参与程度时——你知道,“业主自售”,业内叫它们FSBO。
我记得50年前和我的朋友查克·彼得森(Chuck Peterson)谈过这个话题,那时候就有FSBO,现在也还有FSBO。
但我猜,30年后,房屋交易中相当大比例仍会通过一个管道、一种分销机制,或者说像现在这样的经纪机制来完成。
我看不出这会发生剧烈变化,尽管有人会试图去彻底改变它。所以你会有竞争对手。但我很喜欢扩大家庭服务业务这个想法。
查理?
芒格:嗯,你自己就曾经想在这里、在奥马哈,彻底改变过一次,结果摔了个大跟头。(笑)
他试图——
巴菲特:他的记性比我好。
芒格:他曾试图把家庭广告业务的很大一部分,从《世界先驱报》(World-Herald)那里抢过来,给你那时候的小报纸——
巴菲特:哦,对,那时候确实很薄,是的。(笑)
芒格:是啊,是啊。而且一点用都没有。
巴菲特:是的。(笑)
这也是我最后一次点他发言。——(笑)
19. 缅怀菲尔·费雪
巴菲特:我们来看5号提问。
观众:巴菲特先生,芒格先生,我叫蒂姆·梅德利(Tim Medley),来自密西西比州杰克逊市。
最近菲利普·费雪先生去世了。
很多年前在这个会议上,巴菲特先生您提到过您喜欢《聪明的投资者》第8章和第20章,还有《证券分析》第一版,您还说,“菲尔·费雪的头两本书”。
而芒格先生您,也一直对费雪先生的著作和投资方法赞赏有加。
我想请两位谈谈你们与费雪先生的交往经历,你们相识的经过,等等。
是他的著作,或者你们与他的交流,让你们开始思考“伟大企业”或“特许经营权公司”这样的想法,还是说这只是印证了你们已经开始形成的想法?关于费雪先生,你们还有什么想说的吗?
巴菲特:是的,菲尔·费雪是位了不起的人物。他大概一个月前去世的,或者差不多,享年九十好几岁。
他的第一本书,我记得叫《怎样选择成长股》(Common Stocks and Uncommon Profits),写于1958年。第二本书是几年后写的,这两本书都是极好的书。
和本·格雷厄姆一样,你只要读他的书,就能真正掌握其中的精髓。我只见过菲尔·费雪一次,那次经历很棒。我很享受,我很喜欢。他对我很友善。
但和我与本·格雷厄姆的经历其实很相似,我为他工作过,上过他的课,等等——但其实一切都在书里了。
我是说,他们都是那么好的作家,思路那么清晰,以至于你根本不需要亲自见到他们。当然,我很享受亲自见到他们的经历。但他们已经用文字把想法讲清楚了。
我唯一一次见到菲尔,是在那本1962年的书之后不久,还是1961年或1962年吧。当时我在旧金山,我记得好像是在罗斯大厦,不过我可能记错了。我就那么直接去了。
我年轻的时候一直这么干。我会去纽约,然后随便找各种各样的人登门拜访。我猜他们心想,反正我是从奥马哈来的,见一次,摆脱我就行了。所以——(笑)
结果我通常都能见到他们。菲尔那次也是。他对我非常客气。不过说实话,见到他并没有给我带来什么新想法,因为他的想法我早就从他的书里读到了。
而查理呢,我是1959年认识查理的,当时查理其实也在向我传布费雪的那套理念,形式略有不同,但思路和菲尔如出一辙。所以我算是两边同时受教,这些想法对我来说非常有道理。查理和菲尔本人的交往经历如何,我就不清楚了。
芒格:嗯,我一向喜欢一个我觉得很有魅力的人,居然还赞同我的看法。所以我对菲尔·费雪一直印象很好。
这个理念的核心就是:好股票很难找,好的投资标的很难找,而你想要的正是这类好投资。所以你只需要找出为数不多的几个你了解得很透彻的标的,然后集中投入,这在我看来是个显而易见的好主意。
而事实也证明,这确实是个显而易见的好主意。可投资界里98%的人都不这么做。这对我们有利,对你们也有利。
20.薪酬与激励制度“没有单一的衡量标准”
巴菲特:我们请第6号麦克风提问。
观众:下午好,我叫斯坦·利奥帕德,来自加利福尼亚州门洛帕克。很高兴来到这里,沃伦,查理。
我最早在80年代末听说您,沃伦,然后开始读您写的东西。可惜我直到90年代末才真正开始投资。
您塑造了我的商业思维方式,而且当我听您讲话、继续阅读您写的东西,以及您推荐的读物时,它们仍在不断影响我的思维方式。
我的问题是关于薪酬的。我读过您写的文章,也听了今天早些时候的评论。可是作为一个企业主,这些内容还是没能让我完全弄清楚,该如何为经理人设计薪酬制度。
我职业生涯的大部分时间里,我都是自己企业里的高级经理。但现在的情况是,我打算持有一些企业的多数股权,而这些企业不是我每天亲自管理的,所以这个薪酬问题让我很担心。
我在考虑净资产收益率、增长率、风险之类的指标,但如果您能更具体地讲讲,您是怎么找到该衡量、该激励的正确指标的,我会很感激。
巴菲特:嗯,这是个很好的问题,而且——你知道,并不存在一个适用于所有行业、所有企业的通用公式。
就拿净资产收益率来说吧。如果你为收购的企业付出了过高的价钱,那经营这家企业的人,在你投入的净资产上,收益率就会很难看。
他们可能在企业所动用的有形资产上取得不错的回报,可你的购买价格可能会让他们在赚取良好回报这件事上,功亏一篑。
如果你以有形净资产的收益作为基准,那你知道,有些企业,比如一家电视台,只要找个笨蛋侄子来当负责人,只要他尽量别去上班瞎折腾,就能赚到极高的净资产收益率。所以——
而另一些企业,你得是个天才,才能在净资产上赚到7%或8%的回报。所以根本没有单一的衡量标准。
要建立一个公平的薪酬制度,你和经理人都必须真正理解这家企业的经济特性。在有些企业里,动用的资本量至关重要;而在另一些企业里,动用的资本量根本无关紧要。
所以在我们的某些企业里,我们会计算资本成本之类的东西;而在另一些企业里,那样做只是走个形式,根本不会真正改变任何结果。
我们非常倾向于把它做得简单。我的意思是,我们只关注那些对我们真正重要的变量,然后把这些变量放到该企业所处的竞争格局——也就是这家企业的真实经济特性——这个背景下考量,真正在他们创造价值的地方给予奖励,哪怕这种价值是在一家很糟糕的企业、从很低的基数上创造出来的。而如果他们所处的是一门很轻松的生意,我们就把基准定得非常高。
这从来不是个问题。但我要说,如果我们当初请了什么薪酬顾问,那问题可就大了,因为他们会想要一套适用于整个集团的东西,里面会掺进各种各样的变量。
而且他们尤其希望这套东西每年都得进来重新调整一遍,这样他们才能有源源不断的收入。
你知道,如果我知道你在看的是什么样的企业,那讨论该用什么样的制度就容易多了。
举个例子,假如你拥有一批电视台——就说是规模都还算合理的全国联播网电视台吧。
你大概会想,随便找只黑猩猩来经营,也能做到35%的税前利润率。这种情况下,你也许只想为超出这个数字的业绩表现付钱。
但如果搞出一套从10%或15%就开始给奖励的制度,那就太荒唐了。而一个糟糕的经理人,总会建议采用这种安排。
查理和我见过各种各样的薪酬安排,说到底,那种安排本质上就是你只要露面就有钱拿。但他们会想办法,用一些数学公式把它包装得像是真的完成了某种成就。
但归根结底,如果你找到了一位出色的经理人,你就该给他开出丰厚的报酬。
你知道,比如像中美能源(MidAmerican)这样的地方,我们就有非常出色的经理人。有人提到,如果他们达成了我们设定的目标,那边就有一大笔奖励等着他们。到时候我会非常乐意开出那张支票。
查理?
芒格:好,如果你想读一本书,看看在一整条小企业连锁里如何设计真正精明的薪酬制度,那就去读莱斯·施瓦布(Les Schwab)的自传,他开了一大堆轮胎店——现在还开着一大堆——遍布整个西北地区。
他凭着精明的制度,在世界上最难做的行业之一里赚到了巨额财富。他能给你讲的,比我们讲得好多了。
巴菲特:是啊,而且这些都是他自己摸索出来的。这是一本很有意思的书,你想,卖轮胎,怎么能靠这个赚钱呢?可是——
芒格:靠卖轮胎赚了好几亿美元。
巴菲特:是啊,是啊。还有像山姆·沃尔顿这样的人。我敢向你保证,在沃尔玛,还有查理参与的好市多(Costco),他们的薪酬制度一定是理性的,因为经营这些公司的都是非常理性的人。
他们想要的是最好的——他们想吸引优秀的经理人,也想从这些人身上得到最大的产出。他们没兴趣为平庸买单。
但这确实需要你对这门生意有所了解。我的意思是,如果你不理解一门生意,那么在如何给人付薪酬这件事上,你无论是面对经理人还是顾问,都很可能被人耍得团团转。
21.在股票里找便宜货,比在IPO里找容易
巴菲特:第7号麦克风。
观众:日安。我叫马丁·克拉维茨,是来自澳大利亚悉尼的股东。(掌声)
非常感谢你们在这里的热情款待。我们有机会去打了几场高尔夫,奥马哈可有65座高尔夫球场,能来到这个全世界第二好的国家,真是太棒了。(笑)
先生,我想请教的问题,和两桩IPO有关。去年有位写过关于您的书的作者来悉尼拜访我们,据说您不喜欢IPO。
我的问题是,有一些质量很差的企业会想办法蒙混过关,但也有一些不错的企业。有一些政府私有化,或者说权力下放,还有婴儿潮一代的人口结构变化,我们也有一些朋友想退出一些非常好的生意。
作为投资者,我们,以及伯克希尔·哈撒韦,能不能运用您的一些投资纪律,来考虑投资这些标的?
最后,如果把伯克希尔·哈撒韦作为一家公司来看,而不是我们作为投资者来看,您的答案是否会有所不同?谢谢您,先生。
巴菲特:查理?
芒格:好,第一个问题,你完全有可能运用我们的思维模型,在IPO中找到值得买的好东西,答案是肯定的。
每年都有数不清的IPO。而在这些IPO当中,我相信总有几个十拿九稳的机会,让真正聪明的人能够发现并抓住。所以,欢迎你去尝试。至于——
但一般人买IPO是会吃大亏的。
所以如果你足够有才干,那当然行得通。第二个问题,我忘了。
巴菲特:是关于政府发售(听不清)。
芒格:是关于政府分拆吗?
巴菲特:再把聚光灯给他一次。他在那儿。
芒格:第二个问题是什么?
观众:就是说,如果站在伯克希尔·哈撒韦这家公司的角度,而不是投资者的角度,态度会不会不一样?
巴菲特:哦。
观众:谢谢。
芒格:会,因为IPO通常规模太小,对我们不合适,要么就是高科技公司,我们看不懂。所以总的来说,就算沃伦在研究这些,我也不知道。(笑)
巴菲特:对,我之前提到过,股票市场盛行的这种拍卖市场,有时会出现非常离谱的便宜货,因为有人会以可能只值实际价值四分之一的价格,卖出一家公司百分之零点五或百分之一的股份,而在协议交易中,你得不到这种机会。
IPO的情形更接近于协议交易。我的意思是,大多数情况下,是卖方决定什么时候上市。而他们选的时机未必对你有利。所以这——
我认为,如果你扫描一百家已经在拍卖市场交易的证券,和扫描一百个IPO相比,从一百个IPO里找到便宜货的可能性要小得多。
它更像是一场协议销售。而协议交易很难捡到便宜货。就拿奥马哈的房子来说,如果隔壁邻居把房子卖了8万美元,而你的房子跟他家差不多,你是不会以5万美元卖掉的。
这种事根本不会发生。房子对人们来说是太重要的资产了,他们清楚同类房产能卖多少钱。这就是协议销售中会发生的情况。
但另一方面,如果有一大批实体各自持有奥马哈每栋房子百分之一的份额,而这些百分之一的份额有一个拍卖市场,那它们几乎可能以任何价格成交。偶尔还会以离谱的价格成交。
所以依我看,在拍卖市场里,你捡到不可思议的便宜货的可能性要大得多。这就是事物的本质。
而IPO更接近——有时候市场很糟糕的时候也会有IPO,价格可能很便宜。但总的来说,IPO一般不会在那种时候出现。它们出现的时机,是卖方认为市场已经为它们做好准备的时候。
它们出现时,是消息灵通的卖方认为这是上市的好时机。所以依我看,你在拍卖市场里能买得更划算。
22. 巴菲特和芒格不在Whole Foods购物
巴菲特:8号。
观众:下午好,巴菲特先生,芒格先生。我叫马克·斯坦德(音),来自旧金山。
我的问题是,如果你住在加州——我知道您每年有一段时间会在那儿——几乎是必须要去Whole Foods超市购物的。
那里卖很多有机食品。我想知道有没有人试图让您吃有机食品,或者推荐有机食品类的股票?
巴菲特:我从没去过那种地方,不过——(笑)——查理,我从没觉得他是个健康狂,不过他是加州人,也许对这个话题有点看法。
芒格:不,我心目中购物的好地方是Costco。(笑)
Costco有那种大理石纹很重的菲力牛排——(笑)——最上等的级别。至于吃点全谷物什么的,再配点胡萝卜汁送下去,这种想法对我从来没有吸引力。(笑)
巴菲特:我们俩在去哪儿吃饭这件事上没什么分歧。(笑)
23. 美国企业「从未让投资者失望」
巴菲特:9号。
观众:您好,谢谢。我是舍曼·西尔伯,来自圣路易斯。我是圣路易斯的一名生育科医生。我们把自己看作是不孕不育治疗领域的伯克希尔·哈撒韦。
我们其实对经商一窍不通。我们是医生和科学家。
所以,首先我想说,我非常欣赏您董事会里的这些人,也希望能一直保持这样。因为我们确实很懂得识人品格,我很高兴把我们的积蓄托付给您,以及代表这家公司的这些有品格的人。(掌声)
几周前我碰巧有机会,跟富达麦哲伦基金的一位前任经理聊天,他管理过巨额资金,但从没真正见过您。我当时说,我可能有机会向沃伦·巴菲特和查理·芒格提一个问题,那会是什么问题呢?我想听听在商业方面能问出什么聪明的问题。
他觉得,如果他有机会跟您交谈,最好的办法是问一个听起来像是软球式的问题,因为您也许能就此讲出比我们通常听到的更深刻的东西。那就是——
鉴于伊拉克战争、不断增加的消费者债务、下降的就业增长、就业增长中薪资水平的下滑,以及利率可能上升的前景,他的看法是,未来五到十年将会非常艰难。
考虑到所有这些负面因素,您对未来五到十年的投资前景有什么看法?
芒格:这对我来说太软了。我觉得应该让沃伦来回答。(笑)
巴菲特:我想说,在历史上任何一个时间点,包括股票最便宜的时候,你都能找到同样多、令人印象深刻的负面因素。
我是说,你——你本可以在1974年坐下来,那时股票便宜得惊人,你本可以写下各种理由,让你觉得,你知道,未来会一片惨淡。
同样地,在市场顶部,或者任何时候,你都可以列出一长串相当看多的理由。
我们不理会——我们真的不理会那种事情。我是说,我们有——
你可以说,我们的基本前提——我认为是个相当稳妥的基本前提——就是这个国家会表现得非常好,尤其是对商业来说会很好。商业一直表现得非常好。
你知道,道琼斯指数在20世纪这一百年里从66点涨到了1万多点。我们经历了两次世界大战、核弹、流感疫情,你能想到的都有,还有冷战。
未来总是——总是——总是有问题存在,未来也总是有机会存在。而在这个国家,机会长期以来一直战胜了问题。
我认为它们会继续如此,除非出现大规模杀伤性武器,那是另一回事了。如果那个方向上真出了什么极端的事,商业也不会有多大意义了。所以我们不会——我不会——
我想不起来查理和我曾经有过什么讨论——追溯到1959年——最后我们会得出这样的结论:因为外部环境,我们放弃了一个绝佳的商业机会——一桩值得买下的生意。
我们也从未仅仅因为觉得世界会一片光明,就去买那些我们认为平庸的东西。
依我看,让投资者在五年、十年或二十年里吃亏的,不会是美国经济。而会是投资者自己。
如果你看20世纪的记录,你会想,怎么会有人在那段时间持有股票还会错过机会呢?可你知道,我们确实见过各种各样的人被清空出局,比如在1929年到1932年那段时期。我们经历过各种糟糕的事情。
但如果你只是一直持有股票,不加杠杆,你知道,你——你会得到一个相当不错的回报。
所以,本质上,我们不受你提到的那些变量的影响。只要给我们看到一门好生意,明天我们就会一头扎进去。
查理?
芒格:是的,我认为,同样真实的是,我们俩在过去三年里的不同场合都说过,如果美国那些由专业人士管理的资金,在未来相当长一段时期里的回报相当平庸——相比于大约三年前所取得的那种非常夸张的高回报——我们一点也不会感到意外。
而到目前为止,这已经被证明是相当正确的。
巴菲特:是的,我们的——
芒格:某些时段比其他时段更容易。
巴菲特:是的,几年前我们的预期就比大多数人更为温和。我们没有说世界末日就要来了之类的话。我们只是说,人们在某些板块里已经疯了。
而任何认为你可以坐在家里做日内交易,长期获得两位数回报,或者做点什么,或者觉得自己理应得到那种回报——只要往你的401(k)账户里投点钱之类的——这种人真的是活在傻瓜的天堂里。
但那从来都不伴随着对美国经济整体,或者对美国商业整体的任何灾难性预测。它——
人们时不时会在金融市场里冒出些疯狂的念头。我前面说过这个,但他们就是相信一些事情,很难理解他们怎么会相信。
在某种程度上,这是被别人灌输的。但美国商业,作为一个整体,实际上从未让投资者失望过,可投资者却经常自己坑自己。
24.“变态的”衍生品不像保险
巴菲特:第10个问题。
观众:我是萨姆·基德斯顿,来自马萨诸塞州剑桥市。
我想请你谈谈,你们在再保险业务中所做的事情,与通用再保险(Gen Re)在其证券部门所做的事情之间的异同,因为再保险似乎往往是天气衍生品的一种形式。
我还想问你,为什么你对承做看似一种类型的衍生品感到那么自在,却对承做另一种衍生品感到那么不安?谢谢。
巴菲特:是的,通用再保险证券部门所签订的衍生品合约,我要说,跟我们所见到的保险业务几乎没什么关系。
我是说,我们承保的是人们要么无法承担、要么不愿意自己承担风险的事件。
而在衍生品业务里,很大一部分是各种形式的投机活动。安排越复杂,就越容易宣称获得了巨额利润,而实际上,随着时间推移,等着你的可能是巨额亏损。
那些是被人为制造出来的交易,没有太多经济上的必要性。在很多情况下,它们只是在为投机活动提供便利。
保险处理的是人们在其业务或个人生活中所承受的、他们不想自己承担、或者无力自己承担的风险。这两种业务之间的联系非常小。我认为,在进入这个行业时,他们编造了很多理由。
你知道,他们说,双方都是做风险生意的,他们的客户会有这个需求,诸如此类。
但当人们想要进入某个行业时,他们总会编造出各种理由。在我们看来,这毫无道理可言。而且我确实认为二者之间几乎没什么联系。
你怎么看,查理?
芒格:它们截然不同。衍生品业务里充斥着这样的条款:如果一方的信用被评级机构下调,就必须开始追加抵押品。那就跟保证金账户一模一样。
当你签下那样的文件时,你可能会彻底破产,陷入违约和灾难,还会有别人在困境条件下清算你的头寸,如此等等。所以里面有大量不负责任的机制。
在试图自我保护的过程中,他们通过所有这些关于追加抵押品的条款,给整个系统引入了巨大的不稳定性。而似乎没有人意识到,他们为了让每一方都感觉更安全,创造出了一个多么灾难性的系统。
这是一个变态的系统。而且在大多数情况下,你玩这个游戏得不到应有的回报。因此,我们不参与其中。
巴菲特:如果当时没有能力筹集新资本——而谁也不知道他们当时是否真能筹到——通用再保险,一直被评为三A级——现在仍然是,因为伯克希尔参与其中——但当时被评为三A级——在“9·11”事件之后,很可能陷入真正严重的财务困境,尤其是如果他们当时已经充分确认了那些已经发生、但尚未被充分确认的负债的话。
因为他们的资本本会大幅缩水,他们在股票上的敞口会大得多,那部分敞口又会进一步缩水。而当时谁也不知道,这会走到多远?
再加上,依我看,他们本会被大幅降级,那很可能会触发他们衍生品业务中的一些条款,从而要求筹措大量现金。
它当时不是为长久经营而建的。现在它是为长久经营而建的了。但我要说,同样的威胁在其他金融机构身上依然存在。
但我认为很多首席执行官——至少其中一些吧,我该这么说——并没有真正完全理解这一点。
当你收到金额巨大的追加保证金通知时,你知道,只要有一天付不出来就完了。当年就差点发生这种事。
回到1987年10月,有一笔巨额电汇有一段时间没能到达——没能到达芝加哥的清算所。那次几乎让整个系统停摆,我们当时非常接近于要关闭交易所了。
很多事情都会因此崩溃。那笔钱最后总算到了。但如果一个系统要靠别人汇来的几十亿美元才能运转下去,那是很危险的。
嗯,我们在所罗门也遇到过这种情况,就是1991年那个星期天。
如果所罗门当时破产了,第二天就会有一大批交易对手方,涉及大约1.2万亿美元名义本金的衍生品合约,他们的合约对手将变成一个破产法庭。
你会遇到各种各样本应结算却未必能结算的证券交割。会出现各种各样的混乱。
相信我,那次的规模会非常巨大,因为当时日本、英国和美国三边都有事情在发生,而账户又是相互交织在一起的。
事实上,所罗门当时在德国经营着一家银行,从个人储户那里吸收了大量存款,然后全部贷给了所罗门自己。
所以它本会对一家破产公司持有应收款,同时又欠着不知道多少德国储户的钱。当时会冒出各种各样的问题。谁知道对整个体系会造成什么样的影响?
你不需要在一个本已高度杠杆化的经济体系上,再添加越来越多这种关联和压力。
查理,还有什么进一步的想法吗?我们很喜欢聊这些灾难,别拦着我们。(笑)
25. 所罗门与罗伯特·麦克斯韦,“弹票的捷克佬”
芒格:这些看似理性的地方里发生的事,真是令人惊叹。所罗门至少和其他顶尖投资银行一样,讲纪律、讲信誉、讲理性。
可就在我们那段愉快时光快结束的时候,所罗门却在苦苦追求[罗伯特]·麦克斯韦的新投行业务。此人的绰号叫“弹票的捷克佬”。(笑)
没过多久,他就在大规模挪用养老基金、并造成巨大崩盘之后自杀了。
你可能会想,一个人的绰号要是叫“弹票的捷克佬”,别人应该不会疯狂地去争取他的投行业务才对。可所有顶尖投行都在这么做。
巴菲特:是啊,我现在记得有点模糊了,不过实际上就在他被发现在海里漂浮的那天早上,或者说那一天——
我记得在所罗门,我们把一笔钱转给了德国或瑞士的某个人,而我们本该在当天下午收回另一笔钱。
这个大体上是对的——细节上我可能记得不太准——但要付出去的钱,付出去了。而本该收到的钱,却没有收到。后来我们去了英国,想从他儿子们那里把钱要回来,结果各种方式都被硬生生地挡了回来。
说实话,在那样一笔交易里,我们是自作自受。但对参与其中的那位投行人士来说,那一年他的收入是否会受到重大影响,就取决于他有没有再和麦克斯韦多签一两笔单子。你知道,最后这个考量占了上风。
当一个人的收入取决于把可疑人物拉进门时,是很难约束他们的。他们对此非常在意,而你有的只是一个大系统,往往察觉不到这种事。
查理之前提过,所罗门接手的那个承销客户之一,声称自己在用资金做各种了不起的事情,结果却是一场巨大的骗局。
嗯,这很难阻止。外面有几十号人,成天想着自己年底能拿多少奖金。你知道,他们并不倾向于对自己要打交道的人做道德审查。
芒格:那真是一次绝妙的经历。沃伦、我,还有卢·辛普森都是那家公司的董事,而且我们是迄今最大的股东。我们都说不应该和这个人做生意,这笔交易太危险了。
可他们告诉我们,这已经获得了承销委员会的批准。这自然就算是定案了。而且——
巴菲特:在我们看来,这家伙身上简直挂着一个写着“骗子”的霓虹灯招牌。
芒格:而且他还使劲地挥舞着这块招牌呢,是的。(巴菲特笑)
但它已经通过了承销委员会。交易——已经完成了承销这一步,只是还没走到财务交割那一步。
巴菲特:是啊,他们是在他正要拿钱进银行的路上把他拦下来的。(笑)
芒格:没错,他们是在悬崖边上把车拉了回来,从这场大骗局的边缘抽身——当然,他们也因此弄得满脸难堪。
这句话让我想起从前一位杰出律师说过的话,他说:“我灵魂的主宰,”他说,“或者说我命运的主宰,”他说,“见鬼,我连桨都没划过一下。”
我是说,你看我们仨——(笑)——都坐在董事会里,而且还是最大的股东,结果连一笔愚蠢的小小承销业务都拦不住。
巴菲特:不过他后来确实进了监狱吧,我记得?
芒格:是的。
巴菲特:顺带一提,他还声称自己是伯克希尔·哈撒韦的大股东,赚了这么一大笔钱。我去查了股东名册,当然他也可能是以代持名义持有的。
但他声称持有的数量相当大。不过我在任何地方都查不到这样的记录。但他确实拿出了某家会计师事务所出具的一份小东西——
芒格:是啊。
巴菲特:——来给他撑腰的。不过后来证明,那份东西并没能完全撑住他。(笑)
26. 对冲基金是一种收费高昂的时尚潮流
巴菲特:请提11号问题。
观众:下午好,我是曼努埃尔·费尔南德斯,来自墨西哥城。我想感谢你们教给我们如何做好合伙人的宝贵经验,也感谢你们把一些好的理念和原则免费输出给了全世界。
我的问题很简单:你认为个人投资者把一部分资本投入对冲基金,或者对冲基金的基金,是否合理?有点类似伯克希尔向Value Capital投资的那6亿美元。
巴菲特:是的,我要说,现在投资对冲基金的人,总体上会感到失望。
你不会因为经营的东西叫“对冲基金”、或者叫“私募股权”,或者叫别的什么名字——比如杠杆收购基金——就变得更聪明。
但你确实会不时获得的,是把这些东西推销出去的能力。华尔街总有各种时尚潮流,华尔街能卖什么就会卖什么,记住这一点就好。你知道,这大概和刚才楼上那位朋友引用的说法一样在理。
对冲基金现在正处于一场时尚潮流之中。它的与众不同之处,不在于赚更多钱的能力,而在于所收取的费用之高,简直惊人。
相信我,如果全世界6000亿美元的资金,要支付2%的费用,外加一定比例的利润分成,而输家会逐渐出局,赢家会持续一段时间、然后把钱从桌面上拿走,那么总体而言,这对投资者来说不会是一段美好的经历。
当然,其中也有少数聪明、诚实的人在管理基金,他们——他们会做得相当不错。但如果你不加区分地全面买入,依我看,你得到的结果会很糟糕。
查理?
芒格:是啊,为什么你会想跟一个基本思路是这样的人一起投资:“如果在一层已经相当可观的费用之上再叠加第二层费用对投资者是好事,那么第三层费用一定会更好”?(笑)
为什么你会想跟持有这种主张的人一起投资?
巴菲特:这——光是收取2%,你知道,再加上百分比的分成,这反映出——你知道,也许这是市场能承受的极限,就像柯利斯·P·亨廷顿那种作风,但这反映出的是一种对待人的态度,而我们往往把这些人视为伙伴、投资者——我只是觉得这基本上是一种不公平的安排。
而我不喜欢介入——总的来说,我认为跟提出不公平安排的人打交道是一种错误。
你知道,实际上他们一开始收取的可能就已经是标准费用的四倍。然后在此之上,他们又说,我们还要分一杯羹。而我猜在很多这样的情况下,他们自己的钱并没有全部投入基金里,可能在外面还有一大笔钱。
查理和我都经营过——曾经经营过——合伙企业,在60年代和我一起是50年代,到70年代是他,这些企业通常会被归类为对冲基金。它们的报酬安排在某种程度上类似,虽然和现在不太一样。我们也做过一些——
它们有一些相似之处,但我不认为我们对那些想要——那些请求加入我们的人,抱有现在的经理人所持有的那种态度。这——
正如查理所说,那种基金中的基金之类的东西,我是说,那真的是让人难以置信,一层又一层地叠加成本。这并不会让这些股票背后的公司变得更好。我是说,这——
相信我,人们不会仅仅因为走进某间办公室、门上写着“对冲基金”就变成天才。我是说,他们——他们可能真正擅长的是营销。事实上,如果他们擅长营销,他们就不必在别的方面也很擅长了。
27. 基本原则与“非同寻常的常识”
巴菲特:12号。
观众:我叫阿图罗·布伦伯格(音)。我来自华盛顿特区。我将于6月从哈佛学院毕业,开始从事价值投资这份事业,所以我真希望我们都没有想错,希望这个世纪对价值投资者来说会和上个世纪一样好。
您从我这个年纪、甚至更年轻的时候就开始做这行了。所以我想知道,在不断变化的商业和金融环境中,是什么习惯,或者哪些习惯,对您持续学习并改进投资决策的能力贡献最大?
巴菲特:我想说,至少就我个人而言,在基本原则方面,我并没有持续在学习新东西。你总是会在具体的技巧上多学到一点,或者说我们会学到——你知道,随着时间推移,我对一些行业了解得更多,因此,也许我拓宽了自己能够涉足的范围,不过不幸的是,资金规模的扩大又把这个范围重新缩小了。
但我对企业的了解,比20年前、或者40年前要多。我并没有真正改变那些原则。
最近的一次变化——基本原则仍然是本·格雷厄姆的那一套。它们在很大程度上受到查理和菲尔·费雪的影响,即更多地去关注更优质的企业。但它们——但我并没有在这方面抛弃格雷厄姆。
我确实没有学到任何新的基本原则。但随着时间推移,我可能对企业的运作方式多了解了一点。
其实没什么别的——我是说,依我看,你应该建立一个投资框架,这个框架直接来自《聪明的投资者》,也来自菲尔·费雪,但更主要是来自《聪明的投资者》。
然后我认为,你应该尽你所能去了解各个行业和企业——那些你认为只要肯下功夫、就有能力理解透彻的领域。有了这套武器,只要你具备这行所需要的性情,你就会做得很好。
查理?
芒格:是啊,这么多年来我一直在看着沃伦,他学到了非常多东西,即便是最近这20年或30年。所以这是一场持续学习的游戏。他可以贬低这点让他能挑中中国最大石油公司之类的小花招。
但仅凭他很久以前就知道的那些基本原则,是不足以让他像最近这样做出这么好的投资决策的。这是一场终身的游戏,如果你不持续学习,别人就会超过你。
巴菲特:不过我想说,性情仍然是最重要的,查理,你说是不是?
芒格:是的,当然。
巴菲特:对,对。
芒格:但光有性情还不够。
巴菲特:对,光有性情还不够。
芒格:你必须既有那种性情,又有正确的基本理念。然后你还得带着很强的好奇心,长年累月地坚持下去。
巴菲特:但你并不需要有什么惊人的洞见,也不需要有很高的智商,才能去看中石油这样的公司,然后——
芒格:不需要。
巴菲特:你知道,这,我是说,这是一种——当你看到一家公司,每天产量250万桶,占世界石油产量的3.5%——或者说3%的时候。
你知道,而他们是按美国价格来定价的,用WTI——也就是西德克萨斯中质油——作为基准价格,而在这个国家,他们在营销和炼油方面占有相当大的份额,税率是30%。
他们说会以股息形式支付给你45%的利润。杠杆也没有异常之处。
如果你以远低于同类石油公司股价一半——甚至可能是三分之一——的价格买入这样的东西,那就算不上什么高深的操作。
我是说,你得读一些——你得愿意去读那些报告。不过我喜欢做这件事。但你不会说这需要什么高深的洞见吧,查理?
芒格:嗯,你买那批股票的时候,别的人几乎没什么人在买。所以——
巴菲特:谢天谢地。
芒格:那种洞见不可能是很普遍的。
不,我认为那需要一定程度的、我在奥马哈的一位老朋友常说的“非同寻常的常识”。他常说:“根本没有什么常识。人们说常识的时候,他们指的其实是非同寻常的常识。”
我认为,其中一部分在于能够把愚蠢屏蔽在外,这与识别智慧是两回事。如果你能把整整一类一类的东西直接挥手拨开,让你的大脑不被它们塞满,那么你就更有能力去挑出少数几件明智的事情去做。
巴菲特:对,我们不会考虑很多愚蠢的事情。你知道,我们很快就把它们甩掉了。
而实际上,人们会因此对我们感到恼火,因为他们打电话给我们,讲到第一句话讲到一半的时候,我们就会跟他们说“算了吧”。你知道的——我们不会——我们能预见到这一点。
而且,你知道,人的思维实际上就是这样运作的。大约30年前——不止30年——《纽约客》杂志上有一篇很棒的文章。那是费舍尔(Fischer)和斯帕斯基(Spassky)国际象棋对局正在进行的时候。文章探讨了人类是否能在国际象棋上与计算机较量的问题。
你知道,这些计算机每秒能进行成千上万次运算。文章说,“人的大脑,如果你要考虑的只是未来——也就是各种走法在未来的结果——人的大脑怎么可能应付一台以难以置信的速度进行思考的计算机呢?”
当然,他们对此做了一些研究。结果发现,一个人的大脑——嗯,其实所有人的大脑都是如此,只是有些人比其他人强得多——但像费舍尔或斯帕斯基这样的人,实际上是在不假思索的情况下,就排除了99.99%的可能性。
所以不是说他们在速度上能比计算机想得更快,而是他们有一种你可以称之为“归类”或“排除”的能力——他们能直接从无数种可能性中,锁定那真正有成功机会的少数几种。
把那些没有意义的东西剔除掉,我是说,你只要明白,当人们打电话给你说,“我有个了不起的、绝妙的主意”的时候——一旦你从第一句话就知道这不是什么了不起的绝妙主意,就别再花上10分钟听下去了。
别客气,别走完整个流程。查理和我在这方面还挺在行的。我们能非常快地挂电话,对吧?(笑)
芒格:嗯,就是这样。你只需要像瓦西里·斯梅斯洛夫(Vasily Smyslov)当上国际象棋世界冠军时那样去处理事情,然后在投资上如法炮制就行了。(笑)
28. 估算内在价值
巴菲特:好的,1号话筒。(笑)
观众:下午好,巴菲特先生,芒格先生。我叫理查德·阿扎尔(Richard Azar),来自西印度群岛的特立尼达。
多年来你们二位一直非常慷慨地分享你们的智慧。这对我个人生活和财务生活帮助巨大。
我想请教一下,我是否可以描述一下自己用来估算伯克希尔内在价值区间的方法,然后请你们指点一下我的方法是有缺陷,还是大致合理。
巴菲特:如果不会花太长时间的话,我们很乐意。不过我想我已经知道答案了。(笑)
观众:好的。我们2003年结束时的营业利润约为54.22亿美元。我估算我们的透视盈余(look-through earnings)约为9.15亿美元。所以总计,估算的透视盈余约为63.37亿美元。
我知道我们在资本支出(CAPEX)上花了12亿美元,而我们有形资产的净折旧是8.29亿美元。所以两者之间有1.73亿美元的差额。而且过去几年,我们的资本支出一直超过折旧增加的幅度。
但在把这个差额外推20年的时候,我觉得如果去精确判定资本支出和折旧之间的差异,可能是在自欺欺人。所以我用透视盈余作为可分配盈余的粗略替代指标。
我假设伯克希尔的透视盈余能在第1到第5年以每年15%的速度增长,在第6到第20年以每年10%的速度增长。而在第20年之后业务停止增长,从第21年起以7%的票息形式呈现。
我用7%对第1到第20年的累计现金流进行了折现,也用7%对终值进行了折现。我把两者相加,得到了我认为的伯克希尔现金流的内在价值。
我扣除了1,030亿美元的负债和少数股东权益。再除以153.7万股,得出了我认为是对伯克希尔内在价值区间的一个保守估算。
我的估算是偏离了呢,还是这大致就是你们自己会采用的方法?
巴菲特:嗯——(笑声与掌声)——嗯,你确实做了功课。(笑)
这个思路是对的,关键在于你代入的是什么变量。而我们对变量可能有不同的看法,而且我们俩谁都不知道确切答案。
但这个方法,总体而言,这种试图估算一段时间内可分配现金的方法是对的。这家企业今天值多少钱,就是把某个数字折现到现在——你用的是7%,但用什么数字合适,这是个问题——
但它的价值,等于从现在到“审判日”为止它能分配出的所有现金的现值。而如果现金可以被留存下来,并且留存后产生的回报率高于你的折现率,那么显然,你会从这种留存中获得一些好处。
但是,你知道,我要说,关于资本支出与折旧的关系,你的假设——我预计资本支出平均会略高于折旧,除非我们遇到高通胀时期。
但当然,我们必须不断地收购企业,并把我们留存下来的资金用在业务里。如果我们留存这些盈利,就必须用它去买更多的企业。那么问题就是,我们能对这些投资预期什么样的回报?
我并不反对你所用的方法,但是,你知道,每个人都得做自己的方程式,代入一些数字。
而且我认为,在盈利增长方面,我们可能会满足于比你所假设的更低的数字,因为我们的规模非常庞大,把源源不断流入奥马哈的这些资金部署出去,会变得越来越难。
查理?
芒格:是的,而且你不应该对去年的情况过于兴奋,正如沃伦所说的,那是非常不寻常的一年,所有的因素都配合得相当好。
巴菲特:除了利率——
芒格:是的,不过,很多因素都配合得很好。
关于伯克希尔目前估值,有意思的一点是它手头有多少现金和现金等价物可以用来做点什么。
这是一个非常有意思的问题。凭着这笔庞大的可投资现金和现金等价物,我们究竟能做得多好?
巴菲特:是啊,我们现在就该出去做事了。我是说——(笑声)——这才是检验标准。
我是说,我们手头有一批好企业。我们有大量资金想用来收购更多好企业。我们也许会走运,很快就把它部署出去。也可能要等很长时间。
现金可能会堆积得比我们能用掉的速度更快,这样的话我们就得重新考虑整个玩法。
但我们的希望是——到目前为止,我们对已经发生的事情感觉还不错——我们的希望是,能把流入的资金,部署到那些几乎和我们这些年买下的企业一样优质的企业里。
29. 伯克希尔财报公布的时间
巴菲特:2号。
观众:你好,巴菲特先生,芒格先生,我是惠特尼·蒂尔森(Whitney Tilson),来自纽约市的一名股东。
现在已经过了三点,我们几乎还没听到这些优秀企业目前,或者说至少在第一季度经营得怎么样。
我记得在去年的年度股东大会上,就我的印象而言,你们采取了相当不寻常的一步,放出了幻灯片,实实在在地让我们提前看到了这些业务表现得有多出色。
我可以想象,如果说一年前你们是顺风而行,那么今年第一季度的情况,你们一定是更加顺风顺水了。我想知道你们能否与我们分享一下你们能透露的信息?
沃伦·巴菲特:呃,我们没法给你风速。
我们的10-Q什么时候出,马克?嗯,几天后就会出来。
如果我们现在抛出任何数字,或做任何评论,我们就得把它挂到网站上,甚至还得设法把我语气里的细微差别也传达出来。所以我想你们只能再等几天,届时数字就会公布出来。
如果有什么意外情况,那也会是到时候才有的意外,所有人会同时得知。
顺便说一句,接下来一两年我们会遇到更多麻烦,因为——
我们喜欢在周五收盘后,或者周六早上,公布所有的东西——所有的数字——或任何重要的信息,如果我们能做到的话——我们喜欢这样做,好让每个人都有机会看看这些数字,并在开盘交易前有最多的时间去消化它们。
而证监会正在缩短报告时限,所以我们将不得不疲于奔命,去赶上无论报送要求规定的是每月哪一天。所以我们可能不会——
我们将没有那种奢侈——虽然只要可能我们还是会尽量这么做——没有那种挑截止日期前那个周六作为发布日的奢侈了。
你知道,当我们有45天,或者是多少天,对,45天的报告期限时,我们可以选在45天期限前的那个周六。
如果这缩短到30天,比如说,如果第30天是周二,我们大概就很难赶在那个周二之前完成了。所以我们显然会在收盘后公布,好让大家有从下午四点到第二天早上的时间去消化它。
但我们将无法再遵循我们迄今为止一直采用的做法了——我们认为那是所有做法中最好的一种——即让大家有将近两天的时间去消化数字里的内容。
但惠特尼,我没法告诉你第一季度的情况会怎样。查理,我想你也不打算在这方面补充什么了吧?(笑)
30. 给年轻人的建议:避免信用卡债务,多与比你优秀的人相处
沃伦·巴菲特:好,第3号提问。
观众:您好,巴菲特先生,芒格先生。我叫贾斯汀·方(Justin Fong),今年14岁,来自加利福尼亚。这是我连续第四次参加股东大会。
我在一本书里读到,您更喜欢和年轻人谈论人生和财务方面的理念,因为我们还有时间去践行这些理念。能不能请您和我们分享一些这方面的理念?谢谢。
沃伦·巴菲特:我没听清后半段。
查理·芒格:我也没听清。大概是关于分享理念的事。你能再说一遍吗?
观众:能不能请您分享一下您更喜欢和年轻人谈论的人生和财务理念?
查理·芒格:分享——他想知道你有哪些对年轻人有用的人生理念和财务理念。
沃伦·巴菲特:(笑)——嗯,这个问题相当宽泛。不过我想财务方面的理念,我们显然已经在年报里说得很清楚了。人生方面的理念,查理大概比我更在行。
确实,我愿意把做演讲或回答问题的时间,用在年轻人身上。我肯定一年会做十几次,甚至更多。
我只是觉得,很明显,年轻人对改变更为敏感,或者说更容易养成那些将来在人生中真正有用的习惯。
而且我认为,人们往往低估——直到他们年纪大了才意识到——他们低估了习惯有多么重要,也低估了到45岁或50岁时要改掉这些习惯有多难,同时也低估了年轻时养成正确习惯有多重要。
不过查理,你怎么看?
查理·芒格:嗯,所有那些老生常谈的东西其实都管用。我是说,你要避免做那些真正愚蠢的事,比如和正在行驶的火车抢时间去闯道口——(笑声)——去尝试可卡因——(笑声)——去冒染上艾滋病或其他不幸疾病的风险。
有很多标准的东西会把人拖垮。你只要对这些东西敬而远之就行了。
然后你要培养良好的品格和良好的思维习惯,并且要从你所犯的每一个错误中学习,一路走来都是如此。这不是很明显吗?(笑声)
沃伦·巴菲特:是的,我们要说,尽管我们发行了大量信用卡等等,但我们还是要说,如果我要给年轻人一条建议的话,不管适用于什么情形,那就是——不要负债。它——
如果你在这场游戏里稍微领先一点,比落后要好玩得多。本杰明·富兰克林早就用更精彩的话说过这个道理,查理能背出来。
但两者真的有天壤之别。我每天都会收到各种陷入财务困境的人写来的信。往往是和健康有关,那很悲惨。但更常见的情况是——和负债有关。我是说,他们在这场游戏里落后了,而且永远追不上了。
而且——这可能会让你们惊讶——但我经常给这些人写信——他们其实都是很正派的人,只是犯了错误——我就直接告诉他们,最好的出路就是申请破产。
我是说,他们是追不上了。他们应该重新开始,而且这辈子都不应该再碰信用卡了。
要是他们能早一点得到这样的建议就好了。但花得比挣得多,诱惑力实在太大了。我是说——你知道,这完全可以理解。但这不是个好主意。
查理·芒格:当然,你还要特别注意避开邪恶的人,或者严重不理智的人,尤其是当对方是异性中很有魅力的那种时。那可能会——(笑声)
沃伦·巴菲特:这方面查理是行家——
查理·芒格:那会招来一大堆麻烦。
沃伦·巴菲特:专家。那——是的,那——你知道——
最好和比你优秀的人相处。这些年来我发现这一点很容易做到。(笑)
但如果你要挑选交往的伙伴,就挑那些行为比你稍好一些的人,你就会不知不觉地朝那个方向靠拢。
同样地,如果你和一帮坏人混在一起,久而久之你自己的行为很可能也会变差。
但所有这些——就像查理说的,本杰明·富兰克林几百年前就说过的那些老生常谈,其实真的管用。
你知道,我们说过这个——看看你喜欢与之相处的那些人,他们身上有什么品质是你只要愿意也可以拥有的?
再看看那些你受不了、不愿与之相处的人,他们身上有什么品质是你也有的?你能不能改掉它们?这些事你在年轻时都可以做。年纪越大就越难。这其实并不复杂。
查理·芒格:而我最后要说的一句忠告是,如果这让你在同龄人中暂时有点不受欢迎,那就随他们去吧。(笑声和掌声)
巴菲特:还有一条建议,对我和查理来说更适用一点。我曾读到一位103岁的老太太,人家问她:“你喜欢103岁的什么?”她说:“没有同龄人的压力了。”(笑)
31. 巴菲特:主要大宗商品市场没有被操纵
巴菲特:我们来听4号麦克风的问题。
观众:下午好。我叫迈克·麦高恩(Mike McGowan),来自加利福尼亚州帕萨迪纳。
您刚才说的这些,似乎也适用于贵金属,特别是白银——
巴菲特:适用于什么?抱歉我没听清。
观众:贵金属。
巴菲特:哦,当然。
观众:具体说是白银。我记得伯克希尔·哈撒韦买过1.295亿盎司白银。当时您说供需基本面良好,您看到通胀正在抬头,还有其他一些理由。我猜您现在至少还持有9000万盎司。
问题可能出在定价机制上。据说COMEX,或者说至少是COMEX上某些操控白银价格的做市商,是负债的。纽约的银行和金融机构合计空头头寸超过4亿多盎司。看起来他们并不真的希望价格有所变动。
所以既然伯克希尔持有这么多白银,您认为白银价格最终会在某个时点真正实现自由市场交易吗?还是说您会转而考虑股票而不是实物金属?
除此之外,我们现在大概就处在约翰·梅纳德·凯恩斯所说的那种境地:“市场保持非理性的时间,可以比你保持偿付能力的时间长得多。”
巴菲特:我们对目前在白银上的头寸——如果有的话——完全不予置评。我们可能持有更多,可能持有一样多,可能持有更少,也可能一点都没有。所以——我们不会评论这个。
我们曾经评论过一次,因为英格兰银行要求我们发表评论。既然那是英格兰银行唯一一次跟我说话,我感到相当受宠若惊。(笑)那——
但我想说的是,我很不同意您认为市场在某种程度上被操纵之类的想法。这个——
我发现大多数写——或者说许多写——黄金和白银文章的人,往往都有各种各样的理论,其中有些带有阴谋论色彩,总是说什么远期抛售如何如何影响市场,或者说有人在做空。
你知道,事实是地面上还有大量的白银存量。至于跟几年前相比,就供需而言现在是多了还是少了,我不能百分之百确定。在很多事情上,要弄清楚中国到底在发生什么,是很难的。
但在我看来,白银市场、铜市场、黄金市场,或者说任何真正有相当交易量的大宗商品市场,都没有什么问题。
查理?
芒格:是的,我想还应该指出一点,你所征询意见的那些人,在这个领域里并没有取得什么特别出色的成绩。(笑)
巴菲特:他刚才是在说我呢。(笑)
而且说得有道理。
32. 巴菲特认为富国银行并非衍生品市场上的“大玩家”
巴菲特:我们来听5号麦克风的问题。
观众:下午好,我是特拉维斯·基思(Travis Keith,音译),来自得克萨斯州达拉斯。
货币监理署(OCC)关于银行衍生品的季度报告显示,富国银行拥有美国各银行中规模最大的衍生品组合之一。
尽管您对衍生品有着高调的批评,伯克希尔去年还是增持了富国银行的股份。
富国银行的衍生品组合中,哪些方面您觉得没那么令人反感?在考虑富国银行衍生品组合的风险时,您审视了哪些信息披露?
巴菲特:我手头没有他们的报告,但不用看我也敢打赌,摩根大通的衍生品组合规模要比富国银行大得多得多。
我不认为富国银行是个大玩家,当然我也可能是错的。
现在所有大银行都有各种各样的衍生品头寸。但我不——我不认为富国银行在衍生品这个游戏里是个大玩家。而且你也不能——
衡量衍生品头寸规模,没有完美的方法。我是说,你会听到各种巨大的数字被抛出来,听起来很吓人,但它们往往会以一种非常戏剧化的方式夸大事情,动辄就是多少万亿美元这样那样的。但是——
你知道,你可以说某种衍生品的名义金额有10亿美元,但它的风险可能还不如另一种衍生品5000万美元头寸的风险大。
但我真的不认为,尤其是跟摩根大通,或者花旗银行之类相比,你会发现富国银行是个真正意义上的衍生品大玩家。
而且查理和我——至少我是这么认为的,我想查理也会同意——富国银行,我认为,是一家管理得极为出色的银行。
在股票期权费用化的问题上,我和他们的意见截然相反。我是说,经营富国银行的迪克·科瓦切维奇(Dick Kovacevich)和我的看法完全不同。他在过去几年的年报里都写过这个话题。尽管我——而且我真的很敬佩这个管理层。我认为他做得非常出色——但即便我如此敬佩这个管理层,我在投我们伯克希尔持有的股票时,投的还是另外一票,支持期权费用化。而且我注意到,就在前几天的这次股东大会上,有57%的股份投票支持期权费用化。
但即便我在那个特定的会计问题上跟他意见不合,富国银行的业绩记录也绝对是非常出色的。迪克是个非常出色的商业人才。
而且我认为,就他必然要承担的风险的承担方式和处理方式而言,我会把他排在银行管理者中相当靠前的位置。
查理?
芒格:我没有什么要补充的。
33. 杠杆是投资者面临的最大危险
巴菲特:好,我们再听最后一个,来自6号麦克风。
观众:非常感谢,芒格先生、巴菲特先生。
我的问题是关于——嗯,我是迈克尔·斯托夫斯基(Michael Stofski,音译),来自纽约。
我的问题是关于金融机构以及潜在的倒闭风险。
伯克希尔是如何受到保护的?个人投资者又该如何保护自己,防范银行倒闭、证券经纪公司倒闭之类的情况?
巴菲特:嗯,我认为,作为大银行的储户,或者把证券存放在大型经纪公司的人,我真的觉得不用太担心。
这个国家在处理大型金融机构倒闭事件中那些可以称为“无辜方”的问题上,实行的是一种“大到不能倒”的原则。但对股权持有人,我们没有这种原则,也不应该有。
但我不会——我不担心把我的证券——我个人的证券——或者说伯克希尔的证券——放在那些大型证券公司那里。我也不担心我在大银行里的银行账户,所以——
芒格:不过你说的是现金账户吧?
巴菲特:是的。
芒格:是的。
巴菲特:对,现金账户。
芒格:不是保证金账户。
巴菲特:是的。而——但如果你,就拥有这类公司的股权而言,或者说就这些后果的波及而言,真正会伤到你的大问题是——
其实,一个理性且相当自律地看待投资的聪明人,唯一可能陷入麻烦的方式就是通过杠杆。我是说,如果别人能在某种全面金融灾难最糟糕的时刻把你的资金抽走,你就破产了。查理和我都有朋友遇到过这种事。
但只要不用杠杆,也不在估值上变得疯狂,这个世界从长远看是不会伤害你的证券投资的。
我是说,你不会真的被那些金融灾难所击垮——它们不需要把你打垮。如果在那种时期你手头还有更多钱,你就该买入。
我认为,伯克希尔在应对任何一种金融灾难方面,都处于极其强大的地位。我认为我们绝对会是最后屹立不倒的那个,而且还绰绰有余。
虽然我们不会像殡葬业者那样到处寻找瘟疫之类的机会,但到头来,我们很可能会表现得非常非常好。
这种情况其实过去发生过好几次,就是当世界一片恐慌的时候,我们手握现金,也拥有勇气,结果那段时期我们的表现相当不错。
至少在过去三四十年里,我们从未被周围世界发生的事情所伤害过。
查理?
芒格:嗯,我认为这完全正确。